MARKETING AND COMMUNICATIONS 2014 Incoming freshmen show their Warrior pride during Admitted Student Day. ’14 Wayne State University — Marketing and Communications — 2014 RECRUITING BY MAIL The Office of Undergraduate Admissions conducts a number of print campaigns throughout the year. Each is targeted at a key audience and each has a specific goal. For example, high school students are invited to events such as the Spring Open House, while admitted students receive welcome packets filled with compelling reasons to enroll at Wayne State, an invitation to Admitted Student Day and detailed orientation materials. Undergraduate Admissions 42 W. Warren Ave. Detroit, MI 48201 Spring OPEN HOUSE MARCH 22 • 10 A.M.-2 P.M. Office of Undergraduate Admissions 42 West. Warren Ave. Detroit, MI 48201 GET FAMILIAR with your WAYNE STATE UNIVERSITY FUTURE Come to campus to learn more about becoming a WSU student Connect with WSU ASD_invite.indd 1-3 1/24/14 10:42 AM Above: Prospective students are mailed invitations to Spring Open House. Below: Admitted students are encouraged to come to campus for either Admitted Student Day or Spring Open House — or both. 2 WSU New Student Orientation Orientation is an important — and fun — introduction to Wayne State University that takes place on our Midtown campus and is offered on several dates: Friday, March 28; 8 a.m.-noon Welcome Center Auditorium Thursday, April 17; noon-5 p.m. McGregor Memorial Conference Center Wednesday, April 30; noon-5 p.m. Welcome Center Auditorium Choose the session that’s right for you and sign up at wayne.edu/ orientation using your AccessID and password. Orientation FAQ Is attendance required? Yes — every new student is expected to participate in WSU’s orientation process. Does this cost anything? Pre-orientation checklist A charge to cover materials and expenses is automatically included in n Register for orientation using your your tuition and fees bill. WSU AccessID and password: Can I bring guests? wayne.edu/orientation Due to space constraints, only students can be accommodated for n Review your financial aid information: orientation activities. pipeline.wayne.edu What if I need special accommodations? n Set up your WSU email account: WSU is committed to providing equal opportunity for participation go.wayne.edu/newstudent in all programs, services and activities. For assistance, email n Think about living on campus: [email protected] at least 10 days prior to your session. housing.wayne.edu Where do I go for more information? n Review your transfer credit evaluation: Visit orientation.wayne.edu or call 313-577-2100. stars.wayne.edu Above: We communicate key details in a concise way through the New Student Orientation invitation. Below: Each admitted student receives a welcome packet in the mail with details about becoming a Warrior. 3 Wayne State University — Marketing and Communications — 2014 2015 outreach When high school students express early interest in WSU by requesting information or including the WSU code on their ACT, we actively reach out to them in a number of ways. Events such as AP Day allow motivated students to experience campus firsthand, ’15 while the One Minute Scholar video series puts WSU faculty into high school classrooms. A key communication piece is the prospective student viewbook, which showcases everything Wayne State has to offer with succinct copy and aspirational photos. BE A WARRIORat WAYNE STATE UNIVERSITY The prospective student viewbook was designed to inform and impress. 4 Give us one minute. 1minute_scholar_foldover.indd 1 2/26/14 10:49 AM Wayne State Above: Teachers are invited to use One Minute Scholar Tuesday, April 23 AP DAY 10 a.m.-noon videos in the classroom to enhance daily lessons. Join us on campus for our 10th annual Advanced Below: The annual AP Day rewards motivated students Placement Curriculum Enrichment Day. You’ll get an insider’s look at college life — including with a fun and educational campus experience — and a a sample lecture, tour and lunch in a residence hall café. preview of what’s to come. WSU faculty members will lecture on: n Biology n Italian n Calculus n Physics n n Chemistry Psychology AIM HIGHER n Computer science n Spanish wayne.edu n English composition n Statistics n English literature n United States history n German n World history Connect with WSU n Human geography The entire event is free, but space is limited! Register today to reserve a spot in the lecture of your choice: go.wayne.edu/apday. 5 Wayne State University — Marketing and Communications — 2014 RECRUITING EVENT MATERIALS To help admission counselors make the most of their time at college fairs and other recruiting events, we create attention- grabbing, information-packed materials for their tables. Counselors flip through booklets to illustrate their discussions, then send students off with those details in hand. The academic search poster not only provides key details — such as a list of undergraduate degree programs — but also offers a multitude of reasons why Wayne State is a great choice. Admission counselors use a series of targeted booklets to tell prospective students about topics such as financial aid and the Irvin D. Reid Honors College. 6 WHAT'S HAPPENING AT WAYNE STATE ACADEMICS ATHLETICS Nursing Program Basketball vs. Grand Informational Session Valley State Feb.11 and April 8 Feb. 22 2-3 p.m. Women play at 1 p.m. March 11 and May 13 Men play at 3 p.m. 10-11 a.m. Baseball vs. Saginaw Cohn Building, Room 13 Valley State nursing.wayne.edu March 29 Pharmacy and Health Noon Sciences High School wsuathletics.com Informational Session Feb. 4, March 4 ARTS and April 1 Hilberry Theatre 6-8 p.m. Moon Over Buffalo . transfercredit.wayne.edu . virtualtour.wayne.edu intramural and club sports. club and intramural fieldwork and funds for conferences. conferences. for funds and fieldwork credits to your Wayne State record at at record State Wayne your to credits at home leave you before preview 360-degree a Get . consideration optimal 30-foot rock wall, it offers a variety of of variety a offers it wall, rock 30-foot WSU’s state-of-the-art labs, with access to to access with labs, state-of-the-art WSU’s courses, get details about applying those those applying about details get courses, Applebaum Building Feb. 21-April 5 classes and collaborate with like-minded students and faculty. 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