Broadcastingthe Newsweekly of Broadcasting and Allied Arts Apr47th Year3 1978
C One week to go: Previewing the NAB convention o u BroadcastingThe newsweekly of broadcasting and allied arts Apr47th Year3 1978 Soupy scores again! With the zaniest new first -run half hours of outrageous comedy you'll see on television next season. Call Viacom today. Viacom Ladies' `Ian! Over the course of six hit seasons on CBS, Bob Newhart was the favorite Saturday night date of women in all three categories. Against sitcoms, movies, action and adventure, Bob attracted more women than the programming on both competing networks. These are the impressive figures: ...an average of 11,280,000 women ...an average of 5,990,000 women 18 -49 ...and an average of 3,520,000 women 18 -34. You can do a big favor for the women in your fringe -time audience this September by making a date right now for... "The Bob Newhart Show" aurce: NTI, I Sept -March 1972 -77.11 Sept.-1I Jan. 1977 -78. Audience estimates are subject to qualifications available on request. Viacom Learns complex switching functions. Stores them. Recalls them later, EXACTLY. At the touch of a button! It makes switching easier, good operators better. E -MEM; creative assistance for video production. NAB '78 BOOTH 813 THE GRASS VALLEY GROUP, INC. A Tektronix Company Station Plaza East 1644 Tullie Cir, NE 810 W Bristol Street P.O. Box 482 4419 Van Nuys Blvd, Ste 307 (Effects Memory) GREAT NECK, NY 11021 ATLANTA, GA 30329 ELKHART, IN 46514 MAGAN K, TX 75147 SHERMAN OAKS, CA 91403 (516) 487 -1311 (404) 321-4318 (219) 264-0931 1214) 887 -1181 (213) 990-6172 BroadcastingEApr 3 TheWeek in Brief AN EVOLVING FTC In recent years, and especially WUSSLER SUCCESSOR Frank Smith, 27 -year veteran since the arrival of Chairman Pertschuk, the Federal with CBS, is named head of CBS Sports.
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