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Retailer Brand Standards Retailer Brand Standards 2019 RETAILER BRAND STANDARDS As a Herman Miller® Authorized Retailer, we provide Brand Standards for you to ensure consistency in your communications, as well as to protect our design heritage and brand recognition. For your convenience, these cover both written and visual messaging. Use them in developing advertisements and promotions that include the Herman Miller brand and its products. BRAND Using the Herman Miller Name and Logo In Logo Use the provided Herman Miller logo lockup. Logo Example In Text In body copy or a headline, use the words “Herman Miller,” with a space between “Herman” and “Miller.” Trademarks Use the ® after the first use of “Herman Miller” in body text. Text Example Eames® Lounge Chair and Ottoman Designed by Charles and Ray Eames for Herman Miller ® Note: Please use your brand font in conjunction with the Herman Miller logo lockup in your marketing materials and not Meta, the Herman Miller brand font. If you do not have a brand font please consider using Arial or Verdana. BRAND Herman Miller Boiler Plates When describing Herman Miller within text, use this approved copy. Full Condensed Herman Miller® is a pioneer in the furniture industry, an innovator whose human-centered, Herman Miller® is a pioneer in the furniture industry, an innovator whose human-centered, problem-solving approach to design has introduced new ways of living and working problem-solving approach to design introduced new ways of living and working for over for over 100 years. Environmentally-friendly design, lean manufacturing, ergonomics, 100 years. Environmentally-friendly design, lean manufacturing, ergonomics, the open the open office, even American modernism itself: Herman Miller and our designers office, even American modernism itself: Herman Miller and our designers—Gilbert Rohde, have had a hand in shaping it all. In the spirit of our founder, D.J. De Pree, who George Nelson, Charles and Ray Eames, Bill Stumpf, Yves Béhar, and many more—have established a willingness to abandon ourselves creatively to the influence of others, had a hand in shaping it all. And as we continue to live out our commitment to authentic we’ve partnered with the world’s leading designers for generations—from midcentury design as a method of change, we’re shaping the new kinds of spaces where people will icons George Nelson, Charles and Ray Eames, and Alexander Girard to Michael live and work for years to come. Anastassiades, Scholten & Baijings, Yves Béhar, and more of today’s leading design minds. Our work with them continues to explore design as a method of change, and the enriching value authenticity brings to our lives. Together, we’re shaping the new kinds of spaces where people will live and work for years to come. BRAND Authorship People know our brand, our partners, and our designers. Herman Miller To that end, and wherever possible, please acknowledge 1 Eames® Lounge Chair and Ottoman the Herman Miller brand name, the designer name, and the 2 Designed by Charles and Ray Eames for Herman Miller ® 4 partner name. Herman Miller with Magis, Geiger For correct trademark usage on products, visit the or Nelson Bubble Lamps Resources section. 1 Spun Chair 2 Designed by Thomas Heatherwick for Magis 3 Distributed by Herman Miller ® 4 1 Landmark™ Chair 2 Designed by Ward Bennett for Geiger 3 Distributed by Herman Miller ® 4 1 Nelson® Bell® Bubble Pendant 2 Designed by George Nelson 3 Produced by Herman Miller® 4 1. Product Name with Correct Trademark 2. Designer 3. Partner 4. Brand BRAND Authorized Retailers Use the “Herman Miller Authorized Retailer” phrase any time you promote Herman Miller products exclusively. LOGO Logo Lockup The logotype should never stand alone. Only the Logomark and Display lock up should ever be used. 1 2 1. Logomark: Graphic symbol of a brand. 2. Logotype: Specific typographic treatment of a name. LOGO Color Spot: Pantone Bright Red CMYK: 0.93.100.0 RGB: 226.45.00 HEX: #E22D00 In Print: (.ai) Light Background Light Background Dark Background Use either CMYK or Spot color. Red Logo Black Logo White Logo On Screen: (.jpg or .gif) White Mark White Mark Black Mark Use RGB. Herman Miller Display Herman Miller Normal Font Size .75" and greater. less than .75" Example: Large-scale signage Example: Print ad LOGO Brand Pages Always use the approved logo lockup. Do not break the logo lockup. LOGO Storefront Decal Always use the approved logo lockup. Do not break the logo lockup. LOGO In-store Signage Always use the approved logo lockup. Do not break the logo lockup. PRODUCT PAGES Herman Miller product 1. Authorship (Refer to p. 5) 2. “Herman Miller Authorized Retailer” Phrase Eames® Lounge Chair and Ottoman 1 Vid molorum que nessimaximo opta denihillabo. Et aut rehent qui dolorep udipictes rem. Ucipsun debistiur sum re con nonsequia eos dolut alique prae nonest modigni enditibus expelis comnimil il ipsae nobit, audit et autemporeium facesci lissitatibus molupta doluptatur aut aut quodit utet dollaciam cus a sunto moluptiorro et ommolor ionseque nonseri orehenis dolenis aliqui. 2 Herman Miller® Authorized Retailer. PRODUCT PAGES Herman Miller with Magis, Geiger or Nelson Bubble Lamps 1. Authorship (Refer to p. 5) 2. “Herman Miller Authorized Retailer” Phrase Magis® Spun Chair 1 distibuted by Herman Miller® Vid molorum que nessimaximo opta denihillabo. Et aut rehent qui dolorep udipictes rem. Ucipsun debistiur sum re con nonsequia eos dolut alique prae nonest modigni enditibus expelis comnimil il ipsae nobit, audit et autemporeium facesci lissitatibus molupta doluptatur aut aut quodit utet dollaciam cus a sunto moluptiorro et ommolor ionseque nonseri orehenis dolenis aliqui. 2 Herman Miller® Authorized Retailer. PRINT ADS Herman Miller Product Use lifestyle or whitesweep photography with a resolution of 300 dpi. Print ads need to include the following elements: 1. Lifestyle or Whitesweep Photo 2. Logo Lockup 3. Correct Trademark Usage 4. Authorship 5. Retailer Logo 6. “Herman Miller Authorized Retailer” Phrase 1 2 Aeron® Chair 3 Designed by Bill Stumpf and Don Chadwick 5 4 for Herman Miller® 6 visit www.retailer.com or call toll free 1.800.9634426 PRINT ADS Herman Miller with Magis, Geiger or Nelson Bubble Lamps Use lifestyle or whitesweep photography with a resolution of 300 dpi. Print ads need to include the following elements: 1. Lifestyle or Whitesweep Photo 2. Logo Lockup 3. Correct Trademark Usage 4. Authorship 5. Retailer Logo 6. “Herman Miller Authorized Retailer” Phrase 1 2 PuppyMagis® Spun Chair 3 Designed by by Thomas Eero Aarnio Heatherwick for Magi for Magiss 5 fromDistributed Herman by Herman Miller® Miller® 4 6 visit www.retailer.com or call toll free 1.800.9634426 DIGITAL ADS General Guidelines Digital ads must use approved logo lockup, correct trademarks, whitesweep photography and co-branding in the form of "available at" copy. 1. Logo Lockup 2. Correct Trademark Usage 1 3. Whitesweep Photo 4. Available at Retailer Name 2 3 4 EMAIL CAMPAIGNS General Guidelines Email communications may use white-sweep photography at any size. Lifestyle photography may only be used within units 500 x 400 px and larger. Eames® Lounge Chair and Ottoman Designed by Charles and Ray Eames for Herman Miller® visit www.retailer.com or call toll free 1.800.9634426 SOCIAL MEDIA General Guidelines for Sponsored Posts 1200X628 1200X628 1200X628 Herman Miller Sale Herman Miller Sale Save 15% May 3–15 Save 15% May 3–15 Save 15% May 3–15 Save 15% May 3–15 SOCIAL MEDIA General Guidelines for Organic Posts The following are recommended crops for images on social platforms. Facebook: With a link: 1.91x1 Engagement: 16x9 (or larger) Twitter: 5x4 or best crop for image Instagram: 1x1 Instagram Stories: 9x16 Linkedin: 1.91x1 You do not need to include the brand or product trademarks in social channel posts. Please do not right click and save down images from Herman Miller's social media channels for use in your channels. If there is a post or a particular image asset you would like to use, please email [email protected] and we will provide it to you. PHOTOGRAPHY Types Lifestyle Imagery White-Sweep Imagery In print and web units 500 x 400 px or larger, Use photos of products on a white background in you may use approved photos of products set print and web units of any size; pixels should be 72 dpi within an environment. and print should be 300 dpi. Retailer photography is acceptable as long as it is approved by Herman Miller. PHOTOGRAPHY General Guidelines Do: Don’t: Include as much of the product as possible in the image. Crop the product off in the images. Do: Don’t: Place copy on the image in a way that does not conflict with the products. Run copy over products. Resources Product images Product Trademark list Product copy (Available on HermanMiller.com) Herman Miller Logos For assistance, please contact your Herman Miller Retail Sales Manager. Please send all retailer developed advertising and general marketing materials to [email protected] for review prior to use. .
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