VANCOUVER, COAST & MOUNTAINS REGIONAL DESTINATION DEVELOPMENT STRATEGY 2019–2029 HOPE DESTINATION BC REPRESENTATIVES Photo: Hubert Kang Jody Young MANAGER, VANCOUVER, COAST & MOUNTAINS AND INDUSTRY PROGRAMS Jonathan Heerema SENIOR PROJECT ADVISOR, DESTINATION DEVELOPMENT
[email protected] INDIGENOUS TOURISM ASSOCIATION OF BC 604 921 1070
[email protected] MINISTRY OF TOURISM, ARTS AND CULTURE Amber Mattock SENIOR DIRECTOR 250 356 1489
[email protected] TABLE OF CONTENTS I. EXECUTIVE SUMMARY ........................................................1 4. A DISTINCTIVE DIRECTION ..........................................24 4.1 Vision II. ACRONYMS ...........................................................................5 4.2 Goals 1. FOREWORD AND ACKNOWLEDGEMENTS ................. 7 4.3 Guiding principles 4.4 Development themes 2. INTRODUCING THE STRATEGY .......................................9 A Focus on the Supply and Visitor Experience 5. VANCOUVER, COAST & MOUNTAINS STRATEGIC PRIORITIES ...................................................26 Program Vision and Goals 5.1 Development Theme 1 Purpose 5.2 Development Theme 2 Methodology 5.3 Development Theme 3 Alignment 5.4 Development Theme 4 3. VANCOUVER, COAST 5.5 Development Theme 5 & MOUNTAINS OVERVIEW ............................................. 14 3.1 Introduce the region 6. IMPLEMENTATION FRAMEWORK ................................35 3.2 Map of Vancouver, Coast & Mountains 7. MEASURING AND MONITORING SUCCESS .............36 3.3 Visitor Markets 3.4 Summary