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Monthly Newsletter – August 1 2019 MONTHLY NEWSLETTER – AUGUST 1 Google Updates Site Diversity Update — June 6, 2019 Google’s Search Liaison announced a “change” that will reduce multiple site listings in the search results. That means no more than two pages from the same site. This change is called the Site Diversity Change. Read More. June 2019 Core Update — June 3, 2019 The focus on E-A-T to solve Google update problems is a mistake because it ignores the fact that Google’s algorithm is larger than just expertise, authoritativeness and trust. Those are just three factors out of over 200 factors. Read More. Indexing Bugs — May 23, 2019 Just to keep you all up to date on the issue with pages dropping out of the Google index starting last Thursday. It is currently still not fully resolved and we are in day five now. But Google seems to be just about done resolving it fully. Read More. Deindexing Bug — April 5, 2019 On Friday, April 5, after many website owners and SEOs reported pages falling out of rankings, Google confirmed a bug that was causing pages to be deindexed. MozCast showed a multi-day increase in temperatures, including a 105° spike on April 6. While deindexing would naturally cause ranking flux, as pages temporarily fell out of rankings and then reappeared. Read More. March 2019 Core Update — March 12, 2019 Here's an early look at a nutrition, small e-commerce and larger informational site after the March update. Each made changes based on clues from Google’s Quality Raters’ Guidelines; all saw gains in traffic after the update. On March 12, Google released an update to its algorithms that had a significant impact on quite a few sites across the web. Read More. 19-result SERPs — March 1, 2019 Counting "organic" results in 2019 is challenging — some elements, like expanded site-links (in the #1 position), Top Stories, and image results can occupy an organic position. In-depth Articles are particularly challenging (more on that in a moment), and the resulting math usually leaves us with page-one SERPs with counts from 4 to 12. Friday's numbers were completely beyond anything we've seen historically, though, with organic counts up to 19 results. Read More. 2 March 1st Google Search Algorithm Ranking Update – Unconfirmed (SER) On Friday afternoon, March 1st, maybe going through Saturday, March 2nd, there may have been yet another Google search ranking algorithm update. They seem like tremors, maybe tweaks to previous updates. We have both chatter and trackers showing the updates. Read More. Unnamed Update — November 29, 2018 There seems to have been a Google search ranking algorithm update on November 30th, this past Friday. There is chatter on social media and in the ongoing WebmasterWorld and Black Hat World forums. Read More. Unnamed Update — October 15, 2018 On Google search algorithm updates - we've had so many but there are numerous signs of another update. Most, not all, but most of the automated tracking tools are showing signs of the update. Read More. Medic Core Update — August 1, 2018 The Google search algorithm update from August 1 is now fully rolled out, and here is what we know about the update, who we think was impacted and some of the analysis of what, if any, actions you may want to consider taking if you were negatively impacted. Read More. Chrome Security Warnings (Full Site) — July 24, 2018 Google has given site owners plenty of notice that this update was coming, dating back to February 2018. In order to avoid the “Not secure” warning being displayed in Chrome, sites will have to migrate to HTTPS. Sites that have already migrated to HTTPS have nothing to worry about. Read More. Unnamed Update — July 21, 2018 Starting maybe late Friday and into Saturday there were signals of a possible Google search algorithm update. The chatter is a bit limited, more than the normal chatter, but the tracking tools mostly saw signs of an update. Read More. Mobile Speed Update — July 9, 2018 After six months of preparation, the Google Speed Update is now rolling out. It only impacts the mobile search rankings of the slowest of sites on the internet. Read More. Video Carousels — June 14, 2018 Google has been replacing the video box in the desktop search results with a new carousel-formatted video box. The video carousel box gives searchers a way to click and toggle through more than just three videos by clicking on the right arrow on the last video on the right of the box. Read More. Unnamed Update — May 23, 2018 Mid-may we reported of a Google update brewing that led to more fluctuations around May 17th or so. Now I am seeing some chatter and signs from the tracking tools of an update happening today, May 24th. Read More. 3 Snippet Length Drop — May 13, 2018 Google has confirmed that only about five months after increasing the search results snippets, it has now decreased the length of these snippets. There is no fixed length for snippets. Length varies based on what our systems deem to be most useful. Read More. Mobile-First Index Roll-out — March 26, 2018 Google has announced that it has begun the process of rolling out the mobile-first indexing to more sites. This rollout is only for sites that “follow the best practices for mobile-first indexing,” Google said. Read More. Zero-result SERP Test — March 14, 2018 These SERPs display a Knowledge Card with a "Show all results" button and no additional organic results or SERP features. Read More. Brackets Core Update — March 8, 2018 Google Confirmed Weekend Algorithm Ranking Shift As "Core Update" Yesterday we reported that we thought there was a Google algorithm ranking update over the weekend and to my surprise, Google actually confirmed it. Read More. Unnamed Update — February 20, 2018 I am starting to see a bit of chatter around the SEO industry about a possible Google algorithm and ranking update. Rankings showed a spike in volatility (across a number of tools) around February 20th, which quickly settled down, sometimes signalling a targeted algorithm update. Google did not confirm any update in this time period. Read More. Maccabees Update — December 14, 2017 Google confirms mid-December search ranking algorithm updates. Anecdotal evidence shows that many affiliate type sites have felt it the most. Normal e-commerce sites have not been affected on the same scale but some have reported as suffering drops in traffic, but e-commerce sites appear to be in the minority. Read More. Snippet Length Increase — November 30, 2017 Google has confirmed with Search Engine Land that it has made a change to the way it displays snippets in search results. A snippet is the description of a page shown below the URL in an organic search result that helps show how it relates to the search query. Read More. Unnamed Update — November 14, 2017 Algorithm trackers and webmaster chatter detected a high amount of flux, peaking (in our data) around November 15. Google did not confirm an official update. Mid-November Google Algorithm Search Ranking Update. Read More. Featured Snippet Drop — October 27, 2017 Over a period of a few days from October 27-31, there was a substantial drop in Featured Snippets. This co-occurred with a jump in Knowledge Panels, as Google seemed to add many panels for broad terms and objects ("travel", "toilet", "web design", etc.). Some of these panels disappeared around December 15. Read More. 4 Chrome Security Warnings (Forms) — October 17, 2017 With the launch of Chrome 62, Google started warning visitors to sites with unsecured forms. While not an algorithm update, this was an important step in Google's push toward HTTPS and may have a material impact on site traffic. Google emails warnings to webmasters that Chrome will mark http pages with forms as ‘not secure’ Read More. Unnamed Update — September 27, 2017 Algorithm trackers (including MozCast) and webmaster chatter spotted increasing flux starting around September 25th, which seemed to spike on the 27th, after a period of relative calm. No update was officially confirmed. Read More. Google Jobs — June 20, 2017 Google officially launched their jobs portal, including a stand-alone 3-pack of job listings in search results. These results drew data from almost all of the major providers, including LinkedIn, Monster, Glassdoor, and CareerBuilder. Read More. Unnamed Update — May 17, 2017 MozCast and other tools tracked a massive, multi-day spike that kicked off around May 17th. This preceded a sustained period of high algorithmic flux that may not have settled down for months. Read More. Google Tops 50% HTTPS — April 16, 2017 According to our MozCast 10K tracking set, half of page-1 Google organic results were secure/HTTPs as of mid-April. This increased to close to 75% by the end of 2017. While there haven't been any big jumps recently – suggesting this change is due to steady adoption of HTTPS and not a major algorithm update. Read More. Fred (Unconfirmed) — March 8, 2017 Google won't comment about the "Fred update," but based on our own analysis, many affected sites saw up to a 90% drop in traffic. A content site, often in a blog format, but not always, that has content on various topics — which looks to be written for ranking purposes and then has ads and/or affiliate links sprinkled throughout the article. Many of these sites are not industry expert sites, but rather they seem to have content on vast array of topics that are not adding all that much value above what other sites in the industry have already written.
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