AN ECONOMIC PLAN FOR 2016

An Economic Plan for Ramsgate: Draft – April 2016 1

CONTENTS:

1 Introduction 2. Background 3 Ramsgate Coastal Community Team 4. Local area 5. Community 6. Economy 7. Related Initiatives 8. Ambition 9. Needs of the community 10. SWOT analysis 11. Data

12 Delivering the Plan 12.1 Key projects 12.2 Short term goals/ actions for the first 6 months 12.3. Medium term goals/actions 12.4 Performance measures 12.5. Long term goals: strategic plan beyond 5 years 12.6 Barriers 12.7 Resources 12.8 Costs 12.9 Value 12.10 Funding 12.11. Maximising resources

13 Communications 13.1. Consultation 13.2. Communication and Engagement with partners and other bodies 13.3 Communication with community

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14 Logistics 14.1 Management of the Team. 14.2 Support Structure 14.3 Costs 14.4 Sustainability 14.5 Areas of Specific Interest

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1. INTRODUCTION

Ramsgate is situated on the , on the eastern edge of Kent. It is a peripheral town; by road the main gateway to Thanet; by rail, the junction for all main routes to London from Thanet.

Ramsgate’s town centre lies in close proximity to the waterfront and developing visitor attractions. Its maritime heritage is evident in its Royal Harbour, marina, beaches and attractive waterfront. The town’s many historic buildings include fine, but often weary, examples of Georgian, Regency and Victorian architecture.

This economic plan sets out a vision for Ramsgate’s town centre linked with the key areas that draw visitors to the town – the Royal Harbour and Main Sands.

This document covers the structure of the Coastal Community Team and how it operates. It briefly outlines the key issues within Ramsgate and summarises the strengths, weaknesses, opportunities and threat that have informed the key themes and initiatives: short, medium and long-term. The economic plan is an evolving document that will change and be updated as the Team develops the initiatives into projects, engages with key stakeholders and gains further feedback through the Neighbourhood Plan’s community engagement process and consultations

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2. BACKGROUND

In 2015 Thanet District Council was awarded DCLG Coastal Community Team funding for the whole of the district with a focus on the main resort towns of Broadstairs, Margate and Ramsgate. It was a combined bid with each town awarded £10,000. The collective aim of the Coastal Community Teams is to bring jobs, growth and prosperity back to our resort towns in light of the social and economic challenges the area is facing. The Coastal Community Teams are a way to engage local public, private and the community in the regeneration of their towns by developing and delivering solutions in partnership.

The resort towns of Broadstairs, Margate and Ramsgate are where most people live. Each town is a tourist destination in its own right and the town centres service the needs of residents, tourists and businesses. Each is home to renowned attractions, but also of under- utilised buildings and pockets of deprivation. The economic plans of the three towns are initially focusing on the town centres. The membership of the teams brings together public, private, and voluntary to ensure a co-ordinated approach to supporting the economic sustainability.

This plan focuses on Ramsgate’s town centre, linked with key areas that draw visitors to the town - the Royal Harbour and Ramsgate Main Sands. The town centre contains around120 business units, including banks and licensed premises, and is defined by Primary Frontages designated in the Thanet District Council Draft Local Plan to 2031:

 Harbour Street (leading to the waterfront and Royal Harbour)  High Street (to the junction with George Street/ Hardres Street),  Queen Street (north side to Elms Avenue, south side to Leopold Street),  King Street (to Broad Street).

The long-term ambition is to see Ramsgate thriving, with a strong, mixed economy that meets the needs of its residents and draws visitors to the town. Fulfilment of this ambition would be evidenced by:

 Well-maintained public environment  Effective transport

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 Improved educational attainment  Improved public health  Job opportunities  High quality retail and leisure areas.

Overarching Themes

The overarching themes for Ramsgate Coastal Community Team are:

Creating an attractive place to visit and live in

• Enhancing the pedestrian experience • Making the most of the coastline • Improving the public realm and street scene • Delivering quality community and visitor activities

Celebrating the town centre’s heritage and culture

• Making the most of our historic built environment • Improving the heritage and cultural offer • Engaging resident and visitors in local heritage and culture

Diversifying the offer

• Encouraging the birth and growth of new businesses • Developing leisure, education and community opportunities • Re-using and refurbishment of key buildings

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 Diversification of the Port and Harbour.

Improving connectivity

• Improving wayfaring and wayfinding for pedestrians and cars • Revitalising the connections to the High Streets and coastline  Refurbishment of the station and visitor entry points  Promoting a 60-minute High Speed service from the Capital as a priority target.

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3. RAMSGATE COASTAL COMMUNITY TEAM

Current membership:

 Ramsgate Neighbourhood Plan Group - Jenny Dawes  Ramsgate Town Council - Richard Styles  Ramsgate Town Team – Rebekah Smith  Ramsgate Regeneration Alliance

Other partners involved:

 The Ramsgate Society  Thanet District Council  Kent County Council

Accountable body:

Thanet District Council: Abigail Raymond, Head of Built Environment, Cecil Street, Margate, Kent CT9 2AE

Single point of contact:

Katherine Wilson, Thanet District Council, Cecil Street Margate, Kent CT9 2AE. Tel: 01843 577037, Email: [email protected]

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4. LOCAL AREA

Ramsgate is a coastal town on the Isle of Thanet, a peninsula on the eastern edge of Kent. With a population of approximately 40,500 it is the largest of the three resort towns that form the District of Thanet. Its long coastline lies within a Marine Conservation Zone and extends from with its international and national designated nature reserves in the west, to the chalk cliffs at Dumpton in the northeast on the boundary with Broadstairs. Its relationship with the sea has shaped the town.

The town has a strong maritime tradition, its harbour was given its status of ‘Royal Harbour’ by King George IV as a gift for the hospitality he received when visiting Ramsgate in 1820. The town played its part during the Napoleonic Wars as a busy garrison town with tens of thousands of troops leaving and arriving through the harbour. A number of streets named to commemorate that time are now some of the most deprived areas in .

In 1940 thousands of soldiers disembarked at Ramsgate after escaping from the beaches of Dunkirk and walked through the town to the railway station. Today the harbour is one of the finest marinas in the southeast (rated 4 Gold Anchors) and is at the heart of the regeneration of the town. Its seafront parade has a continental feel with bars, restaurants and a mix of new businesses opening in the harbour arches. The town centre lies in close proximity to the waterfront, but it is struggling to benefit from the improving Royal Harbour.

Ramsgate has been a vacation destination since the 1700s passion for saltwater bathing sparked the seaside holiday boom. Attracting a number of famous people to live or visit including: Augustus Pugin, the Duchess of Kent with Princess Victoria (later Queen Victoria), Van Gogh, Wilkie Collins and Karl Marx. Its excellent local climate and sandy beaches and stunning chalk coastline kept the town as a popular holiday destination until tourism patterns changed with the advent of cheap foreign travel in the mid-20th century and its fortunes declined. The decline of other traditional industries fishing, boat building and the commercial port exacerbated the problems.

This history has left the town with many historic buildings. Ramsgate’s wartime tunnels in the cliffs above the beach opened to visitors just over a year ago. Ramsgate has around 900 listed buildings of which five are Grade I and eleven are Grade II*. The Royal Harbour, The Grange and St Augustine’s Church designed by Augustus Pugin, and the Montefiore Synagogue and Mausoleum all draw visitors from outside the town.

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The majority of listed buildings that distinguish the historic townscape and waterfront are Grade II while outside the town centre each ward has its own particular history and character. Newington, for example, was built in anticipation of the need to house miners moving in to work in the East Kent Coal Fields.

The western boundary of Ramsgate is still marked by fields, an echo of a landscape described by Julius Caesar. The town itself has about 5% of amenity land including several fine 19th century parks.

5. COMMUNITY

Ramsgate conforms to the common pattern of seaside towns in the UK with high unemployment, low skills base, poor educational attainment, poor health, an ageing population, and a higher proportion of lone parents on income support and claimants in receipt of disability benefit. It is made up of seven electoral wards: Cliffsend and Pegwell, Central Harbour, Eastcliff, Sir Moses Montefiore, Nethercourt, Newington, and Northwood.

The population of around 40,500 is predominantly white British. The demographic profile is similar to Thanet overall with a relatively low BME population and an increasing number of Eastern Europeans as well as inward migration of both home-owners and benefit claimants from London.

Ramsgate has always attracted retirees, but there is a trend for mature people and families to relocate to Ramsgate from London and its surrounding areas attracted by the relatively low house prices and the ‘seaside life style’. These people often have the skills to work from home. However as in the past, the area does continue to attract those reliant on the state for support.

Ramsgate was ranked fourth behind Blackpool, Clacton and Hastings in the ONS rankings for Coastal Community Deprivation (2014). The town has high levels of deprivation within four of its seven wards each containing LSOAs within the bottom decile (Figures 5.1 & Table 5.1). Severe income deprivation is found in five of the seven wards and is affects both children and older people (Figure 5.2). The town is struggling with low education and skills, affecting adults, children and young people (Figure 5.3). Educational development and attainment is poor particularly in Newington, Northwood and Eastcliff where there is also a higher percentage of children with special educational needs.

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Residents of Ramsgate have a high incidence of poor health (Figure 5.4) and an average life expectancy significantly lower than the figures for Kent as a whole. Adult obesity levels are high with obesity in children increasing between reception and year six. The prevalence of mental health issues is greater in Ramsgate than the Thanet area as a whole.

Crime is exacerbated by drug and alcohol abuse, particularly assaults on the person and property theft (Figure 5.5). Death from chronic liver disease is almost double the regional average for both men and women. Thanet has more licensed premises that any other area of Kent and, within Thanet, Ramsgate has the highest number of public houses.

Some of the positive aspects of the town are highlighted in the ONS data on barriers to housing and services, and living environment in particular outdoor environment (Figure 5.6).

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Figure 5.1: Graphic depicting the Index of Multiple Deprivation in Ramsgate and LSOAs decile spread2

Table 5.1: Index of Multiple Deprivation for wards within Ramsgate

Ward Average1 Average Decile2 Rank Newington 2 3,410 Eastcliff 2 4,972 Northwood 2 5,837 Central Harbour 3 7,058 Sir Moses Montefiore 4 11,185 Nethercourt 6 17,204 Cliffsend and Pegwell 7 21,148 Grand Total 3 9,321 1 Average Value is calculated from the LSOA values that make up the ward; 2 Lower the decile higher the deprivation

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Figure 5.2: Graphic depicting income and associated income sub-domains for children and older people

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Figure 5.3: Graphic depicting education, skills and training employment Index within Ramsgate and sub-domains adult skills, and children and young people

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Figure 5.4 & 5.5: Graphic depicting health deprivation and disability, and Crime within Ramsgate

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Figure 5.6: Graphic depicting barriers to housing and living environment within Ramsgate and sub-domains outdoors

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6. ECONOMY

Ramsgate is less than 80 miles from Central London and continental Europe is just a short distance across the channel, but its peripheral location and long coastline impacts on economic activity within the town.

Ramsgate has suffered several major shifts in its employment opportunities. It was a supplier of labour to the Kent coalfield and for the myriad of light industrial businesses that grew up in the post-war period to service these industries and the booming holiday trade. The port used to have regular ferry services and a Hovercraft facility. However, many of these sources of employment have waxed and waned or disappeared completely. Instead of a reallocation of resources there has been a retrenchment in investment and the local economy has found it difficult to respond to changing markets and economic circumstances. Ramsgate has been in a type of mourning for the past; recent failures have instilled something akin to a fear of change. This could be termed post industrial trauma.

Today the main industries are tourism, maritime support services, fishing and light industry. The public sector is a significant employer as are the retail, care and construction sectors. There is a developing creative sector and growing number of home-based businesses

Strategic accessibility has improved with the introduction of the domestic HS1 service and improvements to East Kent roads. Train times to London are down to less than 80 minutes, with the prospect of further improvements. Ramsgate is a rail hub with HS1service and direct services to Canterbury, Dover, Ashford and the other Thanet towns Margate and Broadstairs. The main route to London by road is the A299, a dual carriageway that links with the M2. The A256 linking to Dover is also now a dual carriageway, which has improved access to the port.

Ramsgate, as part of Thanet, has Assisted Area Status. The current economic situation is one of under-performance:

 Thanet’s GVA per capita was estimated in 2013 at £15,299. In comparison Kent was £19,835 (23% higher) and the South East was £25,843 (41% higher).  Workplace Earnings 2015: median earning for those working in Thanet £415.8 per week. This compares to £504.1 per week for those working in Kent and £552.1 in the South East.  Only 6% of the working population commutes outside the area (only Dover is lower at 5%);  Resident earnings 2015: median weekly earnings for those living in Thanet £439.5 per week. This compares to £552 per week for residents living in Kent and £574.9 per week for those living in South-East.

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 Thanet’s economic inactivity rate is 35% formed of retired 18.2%, students 4.3%, looked after family or disabled 4.3% and long-term sick or disabled 5.6% (Census 2011)  Unemployment is exceedingly high in five of the seven Ramsgate wards (Figure 6.1), though Jobseeker Allowance claims are declining they are stubbornly high (Figure 6.2); with long term unemployment for all ages an issue.  Unemployment rate for 18-24 year olds is double that for all ages;  28% of Thanet residents over 16 years have no qualifications. The highest of any district in the South East region (Census 2011). There are 361 NEETS  Housing costs: average value in Thanet £192,488 compared to £260,943 in Kent and £303,841 in the South East. The low wages mean that local people are struggling to achieve home ownership, while the prices and investment returns are attracting investors and in-migration  20% of Thanet households are in private rented accommodation. This is much higher in the poorer areas.  Shop vacancy rate in Ramsgate is one of the highest in the country.

Figure 6.1: Graphic depicting Employment Index within Ramsgate

Figure 6.2: Jobseekers Allowance rates within Ramsgate wards vs Thanet and England & Wales

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Ramsgate does have a number of unique assets that appeal to business sectors:

 The Port of Ramsgate: an operational base for businesses involved in the construction and servicing of the wind farms in the Thames Estuary and a RoRo car transporter service has recently started. The port does have spare capacity and could support a ferry service, as well as space for maritime development.  The Royal Harbour: a modern marina, home to a small fishing fleet, and boat building and marine servicing businesses.  The architecture and cultural associations of Ramsgate and Thanet. The changing perception of Thanet is drawing creative people to the area resulting in the development of a burgeoning creative sector.  The quality of life: coastline and built environment with low house prices is appealing for people whose home is not dictated by their place of work.

Ramsgate itself is well placed to benefit from:

 Discovery Park, located in Sandwich, just south of Ramsgate. Some 2,500 people are employed at this business park on the former Pfizer site.  The former Manston Airport site: the current owners are proposing a mixed development of housing and business park. The business park would provide suitable space for businesses expanding out of Discovery Park.

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Ramsgate like many traditional seaside destinations is re-inventing itself after the decline of its traditional industries and the resulting of lack of investment, low housing prices, high welfare dependency, and an overreliance on public sector jobs and low paying sectors. The 2007 recession combined with changing patterns in retail have impacted on the town centre resulting in high vacancy levels in the High Streets and a need to diversify.

However, the investments in the harbour and port have begun to bring in private investment. The town has a growing number of distinctive places to stay and to eat and drink. It is starting to attract people from outside the area to live, invest, and work. The need now is to support this regeneration and encourage the diversification of the town centre to make it a vibrant, and economically successful heart of the community.

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7. RELATED INITIATIVES

 Southeast LEP: priorities related to this economic plan: o Environmental Technologies and Energy – Ramsgate at the forefront of offshore renewable energy o Growth in Our Coastal Economies: bespoke co-ordinated programmes of investment: generate investment, employment making the most of culture, heritage and under-performing assets o Improve the basic skill level and employability to boost productivity: address soft skills, literacy and numeracy and NEET issues o Restoring confidence in Coastal Community housing markets: treat seaside tourism as a driver of economic growth and support the ports

 Southeast LEP: European Funds and Community Led Local Development  Assisted Area Status: Thanet  SELEP: RDF Development funding for Parkway station  Coastal Community Fund: Destination Thanet: Coast & Heritage  Kent and Medway Growth Hub: Thanet business support programme  Coastal Revival Fund: Regenerate Ramsgate  Neighbourhood Plans: Ramsgate – in development  Discovery Park Enterprise Zone Sandwich  Ramsgate Maritime Plan  Active Ramsgate  Ramsgate Town Council Plan  Ramsgate Town Team: master plan  Invest Thanet  Thanet Local Plan – in progress  Visit Ramsgate/ Visit Thanet  Thanet Destination Management Plan

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8. AMBITION

The Ramsgate Coastal Community Team’s long-term ambition is for Ramsgate to be a thriving town with a strong, mixed economy that meets the needs of its residents and draws visitors to the town.

We will do this by:

 Bringing together those organisations that have an interest and knowledge of the town centre to work collaboratively in supporting and framing the economic activity in the town;  Promoting the town’s considerable assets;  Concentrating on the regeneration of the town centre: bringing buildings back into use, reconnecting the different areas of the town, improving the public realm and bringing new businesses into the town;  Supporting the vision and economic ambition of the area and championing the inclusion of the CTT plans into the councils’ policies and other strategic partners’ documents;  Working with the other Coastal Community Teams of Thanet in a common forum, to share knowledge of the issues surrounding our District, discuss experiences, ideas and examples of best practice to incorporate across the district, and work together to influence partners to improve the economic outlook for the district.  Supporting the access to funding to make designated projects happen

The long-term outcome of this collaboration will be:

 Well-maintained public environment  Effective transport  Improved educational attainment  Improved public health  Job opportunities  High quality retail and leisure areas.  Encouraging effective and socially useful capital investment.

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9. NEEDS OF THE COMMUNITY

Ramsgate closely matches the pattern identified in ‘The Vicious Circle of Historic Patterns of Selective Migration’. It is an

‘area with poor accessibility, weak economy, large housing stock, appeal of the sea, lack of jobs, low wages, out-migration of younger and skilled residents, low base of resident skills, difficult to attract high value jobs, relative low demand for housing, cheap housing to buy or rent, in-migration of retired people, In-migration of the economically inactive, large private rented sector, in-migration of benefit dependent households, low-income population, weak demand for services, deters investment and in- migration of higher income groups.’

Source: Wessex Economics (2013) Coastal Towns Private Rented Sector Initiative

The socio-economic needs of the community are deep-rooted, as described within the community and economic sections of this plan. Ultimately the vision for Ramsgate has to be achieved by unlocking private investment from businesses, families and individuals. The aim is to create a virtuous circle by which a growing economy creates jobs, and attracts higher income, more skilled people to live within the town, and reverse the long established pattern of selective migration that has led to concentrated deprivation. This will work to the benefit of all by creating a more prosperous and balance community, but will require concerted effort and both internal and external investment to address the fundamental problems of education, employment, health and transport.

This plan initially focuses on the town centre and creating a central area that local people can have pride in and visitors will want to stay longer in, which in turn will encourage investment, new businesses and the creation of jobs:

 Harbour Street will be populated with an interesting selection of small retailers spreading a new culture of value, design and innovation;  Public spaces, parks, gardens, lifts and infrastructure will be restored and working effectively to create a pleasant and supportive environment;  Ramsgate will establish its own identity and will have an effective voice within Thanet;  Ramsgate will be capable of making the very best of any opportunities that come its way;  Ramsgate’s reputation will encourage investment in the town.

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10. SWOT ANALYSIS

Strengths Weaknesses

1. Royal Harbour 1. Visual impression  Destination  Poor quality public realm  Tourist attraction  Vacant and neglected shops  Commercial asset  Deteriorating historic building  Urban aesthetic  Café culture 2. Community engagement  Port  Lack of wider community engagement  Lack of civic pride e.g. litter 2. Infrastructure  Community fragmentation  Excellent access  Windfarm 3. Societal  Second closest port to Europe  High levels of deprivation  Weekend drinking culture and related crime 3. Coastal location  Low aspiration  Blue Flag beaches  Deteriorating community assets  National Nature Reserve (adjacent) Pegwell Bay 4. Economic 4. Heritage  High unemployment  Royal Harbour  Lack of employment opportunities  Superb domestic architecture  Loss of major employers  Historic legacy  Shortage of major employers  High proportion of listed buildings  Low skilled economy  Strong historic narrative  Pugin 5. Access  Montefiore  Train station relatively remote  The Tunnels  Signage to attractions  Dated car parks and lack of capacity in some locations 5. Property  Poor linkages between some attractions and to beach  Architectural merit  Variety and mix

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 Affordability 6. Commercial  Poor town centre retail offer 6. Transport infrastructure  Vacant shops  Rail HS1  Competition from other centres  Road network  Accessibility to Continent

7. Retail assets  Town centre, Waitrose, Aldi  Westwood Cross  Independents

8. Education  Grammar schools  Access to FE and HE

9. Urban open space  Ellington Park  King George VI Park  Government Acre

10. Demography  ‘DFL’ influx of talent  Cohort of creatives  Number of active community/heritage groups

11. Economy  Tourism  Availability of labour

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Opportunities Threats

1. Major opportunities 1. Delivery - Lack of capacity and resources  Manston  Port  Uncertainty  Promoting local heritage and history  Increasing visitor offer e.g. 2. Port  Piecemeal proposals may undermine longer term opportunity 2. Policy  Lack of funding to maximise potential

 Local Plan setting clear strategy for development 3. Ongoing Deterioration of building stock through lack of  Neighbourhood plan giving strong local policy direction investment  Policy vacuum 3. Availability of project funding  Piecemeal and reactive decision-making  Heritage Lottery Fund  Development having adverse impact on environment  Feasibility studies  Coastal Communities Fund  Local Enterprise Partnerships 4. Community  EU INTERREG  Ongoing problems with lack of engagement  S106 and Community Infrastructure Levy (CIL) 5. Economic challenges 4. Masterplanning and Design Strategies  Skill shortages deter potential new employers  Harbour  Competition from other centres within East Kent  Port  Growth of on-line shopping impacting further on High Street  Town centre retailing  East/west coastal strip  Imported deprivation  Development Management Documents and Design Briefs  As a result of house building targets and benefit caps

5. Enhanced marketing, promotion and engagement

6. Improved Accessibility  Way-finding signage  Hi Speed 1

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11. DATA

Evidence to support this plan has been drawn from a wide-range of sources. Key documents:

 Thanet District Council Economic Growth and Regeneration Strategy and Plan 2013 to 2031  The Kent and Medway Workforce Skills Evidence Base, September 2015  Kent Public Health Observatory: Thanet CCG Locality Profile, Ramsgate  Wessex Economics (2013) Coastal Towns Private Rented Sector Initiative  Kent County Council statistical area profiles

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12. DELIVERING THE PLAN

12.1 KEY PROJECTS

 Town Centre: focuses on developing civic pride and improving the appearance of the buildings and public areas.

 Harbour Street: a key link between the harbour seafront and town centre is regenerated by bring properties back into use and improving its appearance. New retail businesses will be support through a low cost business hub.

 Pier Yard: improvements to the public realm link the Town and Harbour and provide useful outdoor space for community use.

 Royal Harbour and Environs: restores listed buildings and creates a stronger focal point to the historical centre of Ramsgate.

 Royal Harbour to Main Sands: focuses on bringing derelict and under-utilised buildings back in to use to create a vibrant and economically active connection between the Main Sands and Royal Harbour.

 Western Undercliff: opens up the hidden beach by restoring a listed Edwardian Art Deco lift and develops a derelict building into a sustainable arts and culture centre that is a tourist destination and community facility focused on arts and skill development.

 Wayfaring and Wayfinding: develops a coherent scheme for pedestrians that encourages visitors to explore the town and visit its attractions. Road signs are de-cluttered and signage into and out of the town improved.

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12.2 SHORT TERM GOALS FOR THE FIRST 6 MONTHS

Please see Appendix A: Ramsgate CTT Economic Plan Action Plan for more detail. Below is a summary of the actions planned for the key projects in the first six months and their measure of success:

 Town Centre

o Improve street cleanliness

o Improve street appearance including providing hanging baskets

o Engagement with stakeholders and commitment to a programme of action developed. Measure of success: stakeholders engaged and committed to developing a programme of action.

 Harbour Street

o Engagement with stakeholders and commitment to a programme of action developed. Measure of success: stakeholders engaged and developing an agreed programme of action.

o Two empty shops boarded and painted with murals. Measure of success: two shops with improved appearance

o Celandine Hall: feasibility of acquiring and bringing back into use a large property such as Celandine Hall assessed. Measure of success: RTC makes an informed decision to take on a building and bring it make into use.

o Intensive deep clean of street completed and RTC and TDC identify ways to improve street cleanliness. Measure of success: cleaner pavements and an agreed programme to reduce litter on the streets.

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o RTC, TDC &, KCC identify and agree ways to reduce unauthorised vehicular access. Measure of success: actions implemented and fewer unauthorised vehicles access the street.

o Southern entrance to Harbour Street marked. Measure of success: Harbour Street is identified as an important connective route between seafront and main retail area.

 Royal Harbour & Environs:

o The Clock House: condition survey completed with cost estimates for essential repairs, preliminary costings for the Clock House Project obtained, business plan in place for The Ramsgate Society to take on the Clock House and associated museum. Measure of success: The Ramsgate Society can make an informed decision on taking over The Clock House and operating the museum.

o Smeaton Dry Dock: Condition survey commissioned with cost estimates for essential repairs, preliminary costings for restoration of Smeaton Dry Dock obtained. Measure of success: The Ramsgate Society can make an informed decision regarding an HLF funding application.

4. Wayfaring and Wayfinding:

o Initial audit of signs from entry points to harbour completed.

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12.3 MEDIUM TERM GOALS: THE FIRST 5 YEARS

Please see Appendix A: Ramsgate CTT Economic Plan Action Plan for more detail. Below is a summary of the actions planned for six months to five years for each of the projects and their measure of success:

1. Town Centre:

o Audit of condition of shops and usage completed 2016. Measure of success: a baseline for the project.

o TDC and RTC identify ways to improve street cleanliness and enforcement 2016. Measure of success: an agreed programme of actions to reduce litter and dog fouling.

o Leopold Street Car Park: renovations and renaming agree. Measure of success: users feel safe, increased use.

o Shop fronts improved: owners and tenants engage and commit to improving the appearance of their properties. Measure of success: rubbish and litter cleared, shop fronts cleaned and painted.

o Increase the number of flowers initiated in 2016: owners and tenants install flower baskets and planters and maintain them. Measure of success: number of baskets and planters increases.

2 . Harbour Street:

o Shop fronts improved in 2016: owners and tenants engaged and commit to improving the appearance of their properties. Measure of success: rubbish and litter cleared, shop fronts cleaned and painted.

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o Increase the number of flowers initiated in 2017: owners and tenants install flower baskets and planters and maintain them. Measure of success: number of baskets and planters increases.

o Celandine Hall or similar: derelict property refurbished and brought back into use. Measure of Success: property refurbished.

o New businesses supported through a business suite

4. Royal Harbour & Environs:

o The Clock House: transfer of the lease to The Ramsgate Society or subsidiary company completed. Successful bids to HLF and other funders allow repair and renovation to be completed. Measure of success: The Clock House and museum open to visitors.

o Smeaton Dry Dock: transfer of the lease to The Ramsgate Society or subsidiary company completed. Successful bids to HLF and other funders. Measure of success: Essential repairs underway.

o Pier Yard: public realm: RTC and key stakeholders meet to identify ways to improve the public realm. Measure of success: stakeholders committed to developing a programme of action. Improvements to Pier Yard implemented.

o Harbour lighting: seasonal and permanent lighting installations in place. Measure of success: increased visitor numbers throughout the year and improved sense of security for pedestrians in the area of Military Road and Jacob’s Ladder.

5. Royal Harbour to Main Sands:

o Hornby Visitor completed and open to the public. Measure of success: Major attraction open and operating on the seafront.

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o Royal Victoria Pavilion: redevelopment of the site. Measure of success: derelict site brought back into use: new businesses and jobs.

o Eastcliff lift - new toilets: feasibility study on incorporating public toilets with the Eastcliff lift completed. Measure of success: an informed decision can be made on the future of the project.

o Royal Sands (Pleasurama) site: redevelopment of the site. Measure of success: derelict site brought back into use: new businesses, homes and jobs.

o Ramsgate Community Beach Hut: beach hut erected and operational in 2016. Measure of success: community bookings, particularly groups and families supporting disabled adults and children.

o Ramsgate Tunnels: the attraction continues to develop its offer. Measure of success: visitor numbers.

o Beach Club: feasibility study on the viability of a Beach Club completed. Measure of success: an informed decision can be made on the future of the project

6. Western Undercliff

o West Cliff Hall: Business plan and funding in place. Measure of Success: the derelict site is brought back into use.

o Western Undercliff lift - Investigate the feasibility of restoring the lift. Measure of success: an informed decision can be made on the future of the project.

o Beach huts: to investigate the feasibility for erecting beach huts. Measure of success: an informed decision can be made on the future of the project.

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7. Wayfaring and Wayfinding:

o Pedestrian signage: Audit of signs from entry points to harbour and beach completed and stakeholders agree improvement plan 2016. Measure of Success: stakeholders engaged and committed to programme of action.

o Pedestrian crossings: Feasibility of pedestrian crossings for Paragon/ Royal Parade, Royal Parade/ Military Road and Leopold Street investigated. Measure of success: crossings installed, greater sense of security for pedestrians.

o Vehicular signage: Vehicular signage surveyed and improved. Measure of success: improved visitor numbers and an increase in repeat visits.

o Main car-parks: RTC, TDC & KCC investigate the feasibility of renaming the main car-parks. Measure of success: an informed decision can be made on the future of the project.

o Active Ramsgate: residents walk and cycle more and use public transport. Local walks and cycle rides are promoted. Measure of success: The town attracts more walkers and usage of promoted trails/routes increase

12.4 PERFORMANCE MEASURES

Please see Appendix A: Ramsgate CTT Economic Plan Action Plan for more detail. Below is a summary of the actions planned for six months to five years for each of the projects and their measure of success:

Below are some suggested performance measures relating to Q14, however, each component will detail SMART indicators as part of the project plans and project management. These are major projects and programme and will have full project management frameworks and performance monitoring.

o Jobs created o New start-ups created

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o Shop fronts repainted o New planters and flower baskets installed o Street furniture improvements o Public and green space enhancements o Derelict buildings bought back into use o Buildings refurbished o Engagement opportunities for the residents and businesses o Investment: public and private o New visitor attractions opened o Visitors numbers o New hotel accommodation o Shop vacancy rates within the town centre

12.5 LONG TERM GOALS: MORE THAN 5 YEARS

This economic plan is focused on the short t medium term. Longer term objectives contained in the Ramsgate Town Council’s own plan include:

o Encouraging investment in development and manufacturing prefabricated housing systems to solve the housing crisis o Government funding for a trial scheme to retro fit solar PV installations and storage systems on a district wide basis to offset the likely hood of power shortages and to increase resilience in power transmission systems. By trialling on such a large scale the true costs and benefits of such a system can be properly evaluated. o Large scale recycling plant investment either at Richborough or Manston. o Investment in ship/boat maintenance at Ramsgate with a unified marine engineering facility available to meet the needs of short sea ship owners and boat owners. o Electrifying the loop bus service with wireless flash drive PSV’s. o Improving the Ashford –Ramsgate line to cut journey times so that Ramsgate is 1 hour or less from London by rail. o Re-introducing technical/vocational education in schools.

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12.6 BARRIERS

Barriers to delivery of the plan include the following:

Lack of funding to prime projects Insufficient partnership capacity Insufficient staff and volunteers A recession stalls private investment Feasibility studies reveal the cost of projects uneconomic or unjustifiable Failure to access grants to support heritage restoration

12.7 RESOURCES

Please see Appendix A: Action Plan for more detail. Below is a summary.

Resources required for each project will come from a range of partners, utilizing their professional and technical expertise, influence and in-kind contribution. Each project has or will have a project plan that details resource allocation, lead and partner organisations. The range of partners will include:

Ramsgate Coastal Community Team Ramsgate Town Council Ramsgate Town Team Ramsgate Regeneration Alliance The Ramsgate Society Thanet District Council Kent County Council Property owners and tenants Local business community

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Local community and volunteer organisations Southeastern Railways Health Authority East Kent College and Canterbury Christchurch University

12.8 COSTS

Each project will have a project plan that details the costs of each element of the project and potential sources of funding for example partnership funding, Coastal Revival and Local Growth fund. These will be outlined in the project schedule when known.

12.9 VALUE

The total combined value of the proposed projects has not been calculated as the majority of the projects are at the feasibility stage or are commercially confidential.

The project values will have a significant multiplier effects on the local economy. At this stage it is not possible to quantity these, but will be included in each project development phase and evaluation.

12.10 FUNDING

Below is a summary of the main funding sources that could be used:

Coastal Community Fund Coastal revival Local Growth Funding Partners e.g. Kent County Council, Ramsgate Town Council, Thanet District Council, Ramsgate Town Team Heritage Lottery Fund

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Big Lottery Fund Section 106 Private investment Crowd sourcing, sponsorship and small grants

12.11 MAXIMISING RESOURCES

Ramsgate Coastal Community Team is founded on the basis of delivering a joint vision for the town. The economic plan and the projects within it are being developed by key partners. They will work together to realise the ambition of the plan. They will endeavor to work together to:

 Share resources  Raise awareness of funding and investment opportunities  Take joint responsibility for delivering the plan  Eliminate duplication  Share knowledge and expertise  Disseminate news and information through websites and social media  Streamline processes by working through the Ramsgate Coastal Community Team and through the Thanet umbrella group.

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13. COMMUNICATIONS

13.1 CONSULTATION

Members of Ramsgate Town Team, Ramsgate Neighbourhood Planning Working Group, Ramsgate Regeneration Alliance and The Ramsgate Society have been consulted in the preparation of this economic plan. Further consultations with the wider community will be undertaken as the plan develops.

13.2 COMMUNICATION AND ENGAGEMENT WITH PARTNERS AND OTHER BODIES

Ramsgate Coastal Community Team is part of the Thanet Towns Coastal Community Teams, which operates as an umbrella group with Broadstairs Coastal Communities Team and Ramsgate Coastal Communities Team. TDC as the accountable body for all three teams and will meet the cost of the administration of umbrella group. TDC is represented on the Thanet Coastal Communities Team and also provides a named officer to support the individual Coastal Communities Teams. TDC will provide DCLG with regular monitoring and progress reports and invitations to visit the towns to review progress on the ground.

The Ramsgate Coastal Community Team will meet monthly to review progress and drive projects forward. Key partners will be invited to quarterly stakeholder meetings to strengthen policy links and to engage in the development and delivery of the Action Plans.

Key Strategic Partners will include Kent County Council, Homes and Communities Agency, SELEP, South Eastern Railways, Stage Coach, East Kent College, Canterbury Christ Church.

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13.3 COMMUNICATION WITH THE COMMUNITY

The Team has strong community representation through the membership of the Neighborhood Planning Group, Town Team and Ramsgate Regeneration Alliance, who link with a wide range of organisations and groups that are themselves conduits for the dissemination of information. The Economic Plan and projects will be promoted through these forums, their websites, social media and other networks to encourage stakeholders and local residents to get involved in the Team and the development and delivery of projects. In addition, Ramsgate Town Council will take the lead for communication with the local community and the Team will agree a communication strategy. The Ramsgate Coastal Communities Team will develop a website, with links to the TDC site, to raise awareness of the plan and opportunities for the community to engage with its review and implementation. Community engagement events will also be held

14. LOGISTICS

14.1 MANAGEMENT OF THE TEAM.

The Team will meet monthly Minutes of the meetings will be produced and circulated to stakeholders The Economic Plan and Action Plan will be reviewed and updated quarterly The Team will be transparent with information on the team and the projects made available on-line Ramsgate Coastal Community Team will send representatives to the umbrella group Thanet Towns Coastal Community Team The full standard operating procedures of the team will be drafted during quarter 1 2016

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14.2 SUPPORT STRUCTURE

The creation of the Ramsgate Coastal Community Team and the development of the economic plan have strengthened relationships and partnership working. The success with the Coastal Revival Fund and the delivery of the project is showing the impact the Team is and will have on the town, which in turn is encouraging further joint projects.

The creation of the umbrella group is bringing the Thanet towns together and giving an opportunity for members to engage with stakeholders and decision makers.

14.3 COSTS

The Ramsgate Coastal Community Team is supported by in-kind contributions from the Town and District Council in areas such as meeting rooms, administration and officer time.

The Coastal Community Team grant will be used to improve community engagement tools on-line and further community engagement around the economic plan.

14.4 SUSTAINABILITY

Ramsgate Coastal Community Team is supported by all its members.

The commitment of the three tiers of local government provides long term stability to the team and will enable the partnership to sustain the development and delivery the proposed programme of action. The town and district councils have and are willing to commit officer time to the administration the Coastal Community Team.

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14.5 AREAS OF SPECIFIC INTEREST

The Team would like the opportunity to develop through shared learning with peers of similar sizes coastal towns. The key areas are:

Destination marketing Tourism Arts, creative industries Heritage Housing Place making CIC or similar vehicles to tackle and revitalise key properties.

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Appendix A: Action Plan

Key to stakeholders:

RTC – Ramsgate Town Council

KCC – Kent County Council

RHRT - Ramsgate Heritage Regeneration Trust

RS – The Ramsgate Society

RTT – Ramsgate Town Team

RTYC – Royal Temple Yacht Club

SMT – Steam Maritime Trust

TDC – Thanet District Council

DMP – TDC Destination Management Plan

Stakeholder in bold: project leader

Key to Action time-scale of actions

Action within 6 month

Action within < 5 years

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Theme 1: An attractive place to visit and live in Outcome Project: actions Time scale Stakeholders Funding (Project lead in bold) Project: Town Centre

Town Centre: appearance  Meetings held with stakeholders June 2016 RTC, RTT, TDC & RTC: Coastal Community improved (retailors, owners, community, TDC & KCC Team funding KCC) to engage and develop Benefit: commitment to a programme of action

 More attractive to residents and visitors  Civic pride

Condition of shops within  Engage with retailers, free holders and 2016 RTC, retailers, RTC the town centre appraised landlords, leaseholders free holders and  Audit the condition of the shops and landlords, Benefit usage leaseholders

 Benchmark  Overview of the situation

Street cleanliness  Meetings held with RTC & TDC to 2016 RTC, TDC To be confirmed improved in town centre: discuss ways to improve street littering and dog fouling cleanliness and enforcement within combated constraints of budgets

Benefit:

 Cared for appearance

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 Civic pride

 Leopold Street Car Park  Renovation agreed 2016 TDC, RTC TDC, RTC  Hanging baskets installed freeholder Benefit:  Car park renamed

 Cared for appearance  Users feel more secure  Increased use.

Improve appearance of  Engage with owners and tenants < 5 years RTC, Shop Private investment shops fronts: town centre  Encourage pride in appearance of shops: keepers/ cleanliness, rubbish cleared, window freeholders/  Benefit displays landlords  Cared for appearance  Encourage painting of the shop fronts  Encourage new businesses

Improve appearance of  Work with individual shops to install 2016 RTC ,Shop Private investment street: flowers hanging baskets and planters keepers/ freeholders/  Benefit: landlords  Cared for appearance  Encourage new businesses

Encourage walking, cycling  Deliver Active Ramsgate Plan < 5 years RTC – Active RTC and use of public transport*  Engage residents with a more active life- Ramsgate style Benefit: Visit Thanet  Attract walkers to the area  Less traffic

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 Healthier life-style  Look for ways to extend  More visitors

Project: Harbour Street

Two empty shops  Permission from owners gained Feb 2016 RTC, owners, RTC boarded in Harbour Street Boards installed and painted a neutral RTT colour Benefit  Artist brief developed Easter 2016 RTC, RTT RTT/ Grants/ RTC  Improved appearance  Experienced muralist /designer commissioned Murals created by local artist

Improved street  Intensive deep clean of street completed March 2016 RTC RTC cleanliness

Benefit:  Meeting held with TDC & RTC to discuss June 2016 RTC, TDC To be identified issues and identify ways to improve  Pavements cleaned of cleanliness within budget constraints gum  Reduced rubbish and litter on the streets

Improved appearance of  Engage with owners and tenants 2016 RTC, RTT, Shop Private investment Harbour Street shops keepers/ fronts  Encourage pride in appearance of shops: Freeholders/ cleanliness, rubbish cleared, window landlords Benefit: displays  Encourage painting of the shop fronts  Cared for appearance  Encourages new

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businesses

Improved appearance of  Work with individual shops to install 2017 RTC ,Shop Private investment / Harbour Street: flowers hanging baskets and planters keepers/ RTC/RTT Freeholders/ Benefit landlords

 Cared for appearance  Encourage new businesses

Improved street furniture*  Meeting held with TDC & RTC to discuss 2016 TDC, RTC To be identified issues and identify ways to improve within Benefit budget constraints

 More cohesive look  Civic pride

Project: Royal Harbour & Environs

Restoration and  Meeting held with RTC and key 2016 RTC, TDC, RS, To be confirmed development of Pier Yard: stakeholders to discuss issues Harbour Office, public realm and regarding Pier Yard’s public realm and surroundings* surroundings within the budget constraints Benefit:

 Key seafront area: links main sands, Harbour and Harbour Street

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Harbour lighting:  Meeting held with RTC and key 2016 RTC, TDC, To be confirmed seasonal and permanent stakeholders RTYC, Harbour lighting installations in Office, place.

Benefit:

 Increase in year round visitor numbers  Improved security for pedestrians in area of Military Road and Jacob’s Ladder.

Project: Royal Harbour to Main Sands

Ramsgate Community  Erection of community beach hut 2016 TDC CCF Destination Thanet Beach Hut operational  Community activities delivered from hut Thanet Coast Project  Hut available for hire Benefit:  Organisation identified to take over the  Improved disability facility facilities on beach  Community facility with disability access

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Relocation of public toilets  Feasibility study carried out on a unified <5years RTC To be identified to Eastcliff lift* design incorporating public toilets with Eastcliff lifts* Benefit

 New toilets  Easier to secure

Theme 2: • Celebrating the towns’ heritage and culture Outcome Project: actions Time scale Stakeholders Funding

Project: Royal Harbour & Environs

The Clock House:  Condition survey commissioned with cost March 2016 RS, RTC, TDC, Coastal Revival Fund revitalised* estimates for essential repairs SMT  Preliminary costings for the Clock House HLF Benefit: Project

 Business plan for The Ramsgate Society to  Key attraction for the town take on the Clock House and associated  Home of the maritime museum museum  Prepare HLF bid to carry out emergency 2016

repairs

The Clock House:  Determination of lease. <5years To be identified revitalised*  HLF bid for renovation

 Repair and renovation completed Benefit;

 Key attraction for the town

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Smeaton Dry Dock:  Condition survey commissioned with cost 2016 RS, RTC, TDC, Coastal Revival Fund unlocking potential* estimates for essential repairs SMT  Preliminary costings for restoration of Benefit: Smeaton Dry Dock  Under developed attraction  Listed building repaired

Smeaton Dry Dock:  Determination of lease. <5years To be identified  HLF bid for renovation Benefit:  Repair and renovation completed

 Under developed attraction  Listed building repaired

Project: Royal Harbour to Main Sands

Ramsgate Tunnels: offer  Continue the development of attraction <5 years RHRT HLF, BLF expanded after successful opening: open more of the tunnels & improve interpretation and Benefit: engagement opportunities

 Key attraction  Engagement with war- time experiences Project: Western Undercliff

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West Cliff Hall brought  Address the structural issues of the site < 5 years TDC, KCC, Tbc HLF, BLF, private investment back into use.  Determine leasehold/freehold

 Bring building back into use Benefit:

 Large building on the seafront  Potential community, creative and commercial space

Theme 3: Diversifying the offer Outcome Project: actions Time scale Stakeholders Funding

Project: Harbour Street

Derelict building brought <5years To be identified back into use as business centre.

Benefit:

 Key site on main thoroughfare  Business support for new enterprise

Derelict building: brought  Draft Business Plan March 2016 RTC Coastal Revival Fund back into use  Assessment of damage and work required to restore listed building

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Benefit  Emergency repairs carried out, as necessary (subject to acquisition.  Key site on main thoroughfare brought back into use.  Business support for new enterprise

Encourage new  Initiate the creation of a CIC/Charitable 2016 RTC To be confirmed businesses and support Trust to take over empty properties surrounding shops  A property acquired and refurbished < 5 years  Properties brought back into use  Business centre/ business suite set up

Project: Royal Harbour to Main Sands

Hornby visitor centre  Development of Hornby Visitor Centre April 2016 TDC, developer Private investment open to the public  Centre opens to the public

Benefit

 Major visitor attraction on the seafront: Feasibility study for  A feasibility study undertaken on the <5 years TDC, RTC To be agreed Beach Club on Ramsgate viability of a Beach Club: restaurant/café main sands* and non for profit sea sports centre

 Improved facilities  New business

Redevelopment of Royal  Redevelopment of site < 5 years TDC, developer Private investment

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Victoria Pavilion

Benefit:

 Empty building on the seafront brought back into use  Regeneration of link main sands to Royal Harbour

Development of  Redevelopment of site < 5 years TDC, developer Private investment Pleasurama site/Royal Sands

 Empty building on the seafront brought back into use  Regeneration of link main sands to Royal Harbour

Diversify role of the Port < 5 years TDC To be agreed

Theme 4: • Improving connectivity Outcome Project: actions Time scale Stakeholders Funding

Project: Harbour Street

Enforce controls on  Meeting held with TDC KCC & RTC to June 2016 RTC, TDC, KCC To be identified unauthorised vehicular identify ways to improve enforcement

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access of Harbour Street within budget constraints

Benefit

 Pedestrian safety  Reduced illegal parking Mark the southern  Concept developed and agreed March 2016 RTC Coastal Revival Fund entrance to Harbour  Solution implemented Street

Benefit:

 Increased awareness of street  Increased footfall from harbour visitors

Project: Wayfaring and Wayfinding

Improved wayfaring and  Audit of signs from key entry points to 2016 RTT, RTC, TDC, RTT/ RTC wayfinding: pedestrian harbour/ beach DMP and vehicular  Identify gaps/ surplus to need To be confirmed: grants/sponsorship  Develop plan to improve pedestrian Benefit signage and wayfaring  Improved visitor  Identify funding experience  Increased visitor footfall around the town

Main car parks renamed*  Meeting held with TDC, KCC & RTC to 2016 RTC, KCC, TDC To be confirmed discuss the feasibility of changing car-

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Benefit park names

 Car parks linked to visitor attractions i.e. Royal Harbour car park

Eastcliff lift refurbished*  Meeting held with TDC RTT & RTC to 2016 RTC, TDC, RTT To be confirmed discuss current condition and feasibility of Benefit refurbishment within budget constraints  Restore the lift  Connects Eastcliff with < 5years harbour & beach  Increased visitor footfall around the town

Project: Western Undercliff

Western Undercliff: art  Meeting held with TDC & RTC to discuss 2016 RTC, TDC, RTT To be confirmed deco lift restored* feasibility of project within budget constraints Benefit

 Connects beach with Westcliff promenade Increased visitor footfall around the town

NB * Projects subject to discussion/agreement with partners and availability of funding

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