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An Economic Plan for Ramsgate 2016

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An Economic Plan for Ramsgate 2016 AN ECONOMIC PLAN FOR RAMSGATE 2016 An Economic Plan for Ramsgate: Draft – April 2016 1 CONTENTS: 1 Introduction 2. Background 3 Ramsgate Coastal Community Team 4. Local area 5. Community 6. Economy 7. Related Initiatives 8. Ambition 9. Needs of the community 10. SWOT analysis 11. Data 12 Delivering the Plan 12.1 Key projects 12.2 Short term goals/ actions for the first 6 months 12.3. Medium term goals/actions 12.4 Performance measures 12.5. Long term goals: strategic plan beyond 5 years 12.6 Barriers 12.7 Resources 12.8 Costs 12.9 Value 12.10 Funding 12.11. Maximising resources 13 Communications 13.1. Consultation 13.2. Communication and Engagement with partners and other bodies 13.3 Communication with community An Economic Plan for Ramsgate: Draft – April 2016 2 14 Logistics 14.1 Management of the Team. 14.2 Support Structure 14.3 Costs 14.4 Sustainability 14.5 Areas of Specific Interest An Economic Plan for Ramsgate: Draft – April 2016 3 1. INTRODUCTION Ramsgate is situated on the Isle of Thanet, on the eastern edge of Kent. It is a peripheral town; by road the main gateway to Thanet; by rail, the junction for all main routes to London from Thanet. Ramsgate’s town centre lies in close proximity to the waterfront and developing visitor attractions. Its maritime heritage is evident in its Royal Harbour, marina, beaches and attractive waterfront. The town’s many historic buildings include fine, but often weary, examples of Georgian, Regency and Victorian architecture. This economic plan sets out a vision for Ramsgate’s town centre linked with the key areas that draw visitors to the town – the Royal Harbour and Main Sands. This document covers the structure of the Coastal Community Team and how it operates. It briefly outlines the key issues within Ramsgate and summarises the strengths, weaknesses, opportunities and threat that have informed the key themes and initiatives: short, medium and long-term. The economic plan is an evolving document that will change and be updated as the Team develops the initiatives into projects, engages with key stakeholders and gains further feedback through the Neighbourhood Plan’s community engagement process and consultations An Economic Plan for Ramsgate: Draft – April 2016 4 2. BACKGROUND In 2015 Thanet District Council was awarded DCLG Coastal Community Team funding for the whole of the district with a focus on the main resort towns of Broadstairs, Margate and Ramsgate. It was a combined bid with each town awarded £10,000. The collective aim of the Coastal Community Teams is to bring jobs, growth and prosperity back to our resort towns in light of the social and economic challenges the area is facing. The Coastal Community Teams are a way to engage local public, private and the community in the regeneration of their towns by developing and delivering solutions in partnership. The resort towns of Broadstairs, Margate and Ramsgate are where most people live. Each town is a tourist destination in its own right and the town centres service the needs of residents, tourists and businesses. Each is home to renowned attractions, but also of under- utilised buildings and pockets of deprivation. The economic plans of the three towns are initially focusing on the town centres. The membership of the teams brings together public, private, and voluntary to ensure a co-ordinated approach to supporting the economic sustainability. This plan focuses on Ramsgate’s town centre, linked with key areas that draw visitors to the town - the Royal Harbour and Ramsgate Main Sands. The town centre contains around120 business units, including banks and licensed premises, and is defined by Primary Frontages designated in the Thanet District Council Draft Local Plan to 2031: Harbour Street (leading to the waterfront and Royal Harbour) High Street (to the junction with George Street/ Hardres Street), Queen Street (north side to Elms Avenue, south side to Leopold Street), King Street (to Broad Street). The long-term ambition is to see Ramsgate thriving, with a strong, mixed economy that meets the needs of its residents and draws visitors to the town. Fulfilment of this ambition would be evidenced by: Well-maintained public environment Effective transport An Economic Plan for Ramsgate: Draft – April 2016 5 Improved educational attainment Improved public health Job opportunities High quality retail and leisure areas. Overarching Themes The overarching themes for Ramsgate Coastal Community Team are: Creating an attractive place to visit and live in • Enhancing the pedestrian experience • Making the most of the coastline • Improving the public realm and street scene • Delivering quality community and visitor activities Celebrating the town centre’s heritage and culture • Making the most of our historic built environment • Improving the heritage and cultural offer • Engaging resident and visitors in local heritage and culture Diversifying the offer • Encouraging the birth and growth of new businesses • Developing leisure, education and community opportunities • Re-using and refurbishment of key buildings An Economic Plan for Ramsgate: Draft – April 2016 6 Diversification of the Port and Harbour. Improving connectivity • Improving wayfaring and wayfinding for pedestrians and cars • Revitalising the connections to the High Streets and coastline Refurbishment of the station and visitor entry points Promoting a 60-minute High Speed service from the Capital as a priority target. An Economic Plan for Ramsgate: Draft – April 2016 7 3. RAMSGATE COASTAL COMMUNITY TEAM Current membership: Ramsgate Neighbourhood Plan Group - Jenny Dawes Ramsgate Town Council - Richard Styles Ramsgate Town Team – Rebekah Smith Ramsgate Regeneration Alliance Other partners involved: The Ramsgate Society Thanet District Council Kent County Council Accountable body: Thanet District Council: Abigail Raymond, Head of Built Environment, Cecil Street, Margate, Kent CT9 2AE Single point of contact: Katherine Wilson, Thanet District Council, Cecil Street Margate, Kent CT9 2AE. Tel: 01843 577037, Email: [email protected] An Economic Plan for Ramsgate: Draft – April 2016 8 4. LOCAL AREA Ramsgate is a coastal town on the Isle of Thanet, a peninsula on the eastern edge of Kent. With a population of approximately 40,500 it is the largest of the three resort towns that form the District of Thanet. Its long coastline lies within a Marine Conservation Zone and extends from Pegwell Bay with its international and national designated nature reserves in the west, to the chalk cliffs at Dumpton in the northeast on the boundary with Broadstairs. Its relationship with the sea has shaped the town. The town has a strong maritime tradition, its harbour was given its status of ‘Royal Harbour’ by King George IV as a gift for the hospitality he received when visiting Ramsgate in 1820. The town played its part during the Napoleonic Wars as a busy garrison town with tens of thousands of troops leaving and arriving through the harbour. A number of streets named to commemorate that time are now some of the most deprived areas in England. In 1940 thousands of soldiers disembarked at Ramsgate after escaping from the beaches of Dunkirk and walked through the town to the railway station. Today the harbour is one of the finest marinas in the southeast (rated 4 Gold Anchors) and is at the heart of the regeneration of the town. Its seafront parade has a continental feel with bars, restaurants and a mix of new businesses opening in the harbour arches. The town centre lies in close proximity to the waterfront, but it is struggling to benefit from the improving Royal Harbour. Ramsgate has been a vacation destination since the 1700s passion for saltwater bathing sparked the seaside holiday boom. Attracting a number of famous people to live or visit including: Augustus Pugin, the Duchess of Kent with Princess Victoria (later Queen Victoria), Van Gogh, Wilkie Collins and Karl Marx. Its excellent local climate and sandy beaches and stunning chalk coastline kept the town as a popular holiday destination until tourism patterns changed with the advent of cheap foreign travel in the mid-20th century and its fortunes declined. The decline of other traditional industries fishing, boat building and the commercial port exacerbated the problems. This history has left the town with many historic buildings. Ramsgate’s wartime tunnels in the cliffs above the beach opened to visitors just over a year ago. Ramsgate has around 900 listed buildings of which five are Grade I and eleven are Grade II*. The Royal Harbour, The Grange and St Augustine’s Church designed by Augustus Pugin, and the Montefiore Synagogue and Mausoleum all draw visitors from outside the town. An Economic Plan for Ramsgate: Draft – April 2016 9 The majority of listed buildings that distinguish the historic townscape and waterfront are Grade II while outside the town centre each ward has its own particular history and character. Newington, for example, was built in anticipation of the need to house miners moving in to work in the East Kent Coal Fields. The western boundary of Ramsgate is still marked by fields, an echo of a landscape described by Julius Caesar. The town itself has about 5% of amenity land including several fine 19th century parks. 5. COMMUNITY Ramsgate conforms to the common pattern of seaside towns in the UK with high unemployment, low skills base, poor educational attainment, poor health, an ageing population, and a higher proportion of lone parents on income support and claimants in receipt of disability benefit. It is made up of seven electoral wards: Cliffsend and Pegwell, Central Harbour, Eastcliff, Sir Moses Montefiore, Nethercourt, Newington, and Northwood. The population of around 40,500 is predominantly white British. The demographic profile is similar to Thanet overall with a relatively low BME population and an increasing number of Eastern Europeans as well as inward migration of both home-owners and benefit claimants from London.
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