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INFORMATION TO USERS This manuscript has been reproduced from the microfilm master. UMI films the text directly from the original or copy submitted. Thus, some thesis and dissertation copies are in typewriter face, while others may be from any type of computer printer. The quality of this reproduction is dependent upon the quality of the copy submitted. Broken or indistinct print, colored or poor quality illustrations and photographs, print bleedthrough, substandard margins, and improper alignment can adversely afreet reproduction. In the unlikely event that the author did not send UMI a complete manuscript and there are missing pages, these will be noted. Also, if unauthorized copyright material had to be removed, a note will indicate the deletion. Oversize materials (e.g., maps, drawings, charts) are reproduced by sectioning the original, beginning at the upper left-hand corner and continuing from left to right in equal sections with small overlaps. Each original is also photographed in one exposure and is included in reduced form at the back of the book. Photographs included in the original manuscript have been reproduced xerographically in this copy. Higher quality 6" x 9" black and white photographic prints are available for any photographs or illustrations appearing in this copy for an additional charge. Contact UMI directly to order. University Microfilms International A Bell & Howell Information Company 300 North Zeeb Road, Ann Arbor, Ml 48106-1346 USA 313/761-4700 800/521-0600 Order Number 9211184 Toward assimilations of political economy and postmodernism with cultural studies Min, Eung-Jun, Ph.D. The Ohio State University, 1991 Copyright ©1991 by Min, Eung-Jun. All rights reserved. UMI 300 N. Zeeb Rd. Ann Arbor, MI 48106 Toward Assimilations of Political Economy and Postmodernism with Cultural Studies Dissertation Presented in Partial Fulfillment of the Requirements for the Degree Doctor of Philosophy in the Graduate School of the Ohio State University By Eung-Jun Min, B.A., M.A. The Ohio State University 1991 Dissertation Committee: Approved Dr. Joseph Pilotta Dr. Robert Monaghan ' Adviser Dr. Jam es Hikins department of Communication Copyright by Eung-Jun Min 1991 To My Wife, Parents, and Mother-In-Law ACKNOWLEDGEMENTS I would like to express my gratitude to my advisor Joseph Pilotta for his criticisms, suggestions and encouragement I am also grateful to other committee members, Robert Monaghan and James Hikins for providing theoretical insights and their patience. Their comments proved invaluable in helping me to improve my theoretical views on cultural studies. My special thanks to Alan O'Connor for his inspirational support and helpful comments on the dissertation topic. I must also thank the Department of Communication for financial support and teaching experiences. Finally, I am grateful to my wife, my parents, and my mother-in-law for their supports and prayers. VITA March 26,1957 ........................... Bom - Seoul, Korea 1985 ............................................. B.A. Temple University, Philadelphia, Pennsylvania 1987 ............................................. M.A. Temple University, Philadelphia, Pennsylvania 1987-1991 ................................... Graduate Teaching Associate, Department of Communication, the Ohio State University, Columbus, Ohio 1991-Present ............................... Assistant Professor, Department of Communications and Theatre, Rhode Island College, Providence, Rhode Island FIELDS OF STUDY Major Field: Communication Studies in Cultural Studies of Mass Media and Political Economy TABLE OF CONTENTS DEDICATION ................................................................................................... ii ACKNOWLEDGEMENT................................................................................... iii VITA.................................................................................................................. iv LIST OF FIGURES ........................................................................................ viii INTRODUCTION ............................................................................................ 1 CHAPTER PAGE I. Cultural Studies as a Integral Way of Analyzing Society ...................... 9 Crisis in the Humanities and Social Sciences ................................. 9 The Emergence of Cultural Studies ................................................. 13 • Origins of the Culture Problematics ....................................... 13 • Impact of the Leavisite Tradition ........................................... 15 • Left-Leavisites and the Breaking of Boundaries ...................... 18 •Why Culture? ........................................................................ 29 II. The Historical and Scientific Specificity of Cultural Studies ................ 33 A Brief History of The Center for Contemporary Cultural Studies . • 34 Cultural Studies's Relation to Other Disciplines .............................. 38 • Break up with Behavioral Sociology ..................................... 38 • Phenomenology..................................................................... 40 • Symbolic Interactionism ......................................................... 43 • Structuralism and Poststructuralism ....................................... 45 • Screen Theory ......................... 51 • Gramsci's concept of Hegemony........................................... 60 • Feminism and Ethnic studies ............................................ 63 The End of Two Paradigms? ......................................................... 66 III. The Genesis of American Cultural Studies ........................................... 75 Setting an Agenda.......................................................................... 75 American Studies as cautionary example of American Cultural Studies 76 v • American Studies Movement ............................................... 77 • American Studies's relation to other disciplines .................... 79 • Ideology in American Cultural Studies: Escape from Ideology 82 IV . Ideology Reconsidered - The End of Ideology or Ideology without End? 86 Theories in the Marxist Tradition ................................................. 86 • The Classical Approach ....................................................... 88 • The Hermeneutics Approach ................................................. 90 • The Discursive Approach ................................................... 91 Ideological Criticism on Media ..................................................... 93 • On the Popular Novel ........................................................... 98 • On Scientific Drama ............................................................. 101 • On News Magazine Program ............................................... 101 V. Media Studies in Cultural Studies ..................................................... 106 Critical versus Administration: A Critical View .............................. 106 Cultural Studies as a Counter-Discipline ....................................... 109 Media Studies in Cultural Studies ................................................. 118 • Audience Analysis: Uses and Gratifications vs Reception theory 118 • Textual Analysis ............................................................. 123 • Williams, Hall, and Grossberg on Text and Audience 125 Inevitability of Inter (Inter-)textuality ........................................... 138 • Inter-textuality and Reading Formation ................................ 138 • Inter-textuality and Intertextuality ....................................... 142 A Story So Far ............................................................................ 143 V I. Transformations of Cultural Studies (I): Reconciliation of Political Economy and Cultural Studies An Overview .............................................................................. 157 Political Economy and Bourdieu's Economic Rationality.............. 160 Bourdieu's Sociology of Culture - An Overview ......................... 166 Bourdieu and Cultural Studies ..................................................... 171 • On the Methodological Point of View .................................. 171 • On Culture .......................................................................... 173 • On Class and Ideology......................................................... 175 • On Intertextuality ................................................................ 183 Vi V II. Transformations of Cultural Studies (II): Habermas’s and Bakhtin's Contributions to the Debate between Modernism and Postmodernism in Cultural Studies Habermas's Communication Theory: Toward a Defense of Modernism 189 The Relevancy of Bakhtin's Theories in Cultural Studies ................ 196 Toward a Reconciliation of Postmodernism and Modernism 205 V III. Toward Assimilations of Political Economy and Postmodernism with Cultural Studies Setting an Agenda............................................................................ 224 Political Economy of Culture............................................................ 226 • Theoretical Backgrounds ......................................................... 226 Postmodern Cultural Studies versus Marxist Cultural Studies 228 • Theoretical Backgrounds ...................................................... 228 Toward a political Economy of Culture in Postmodern E r a .............. 231 • "The Wonderful New W orld" ................................................ 231

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