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Mahindra group History In 1945, two enterprising brothers named J.C. Mahindra and K.C. Mahindra joined forces with Ghulam Mohammed and started Mahindra & Mohammed as a steel company in Mumbai. Two years later, India won its independence, Ghulam Mohammed left the company to become Pakistan’s first finance minister, and the Mahindra brothers ignited the company's enduring growth with their decision to manufacture Willys jeeps in Mumbai. The company’s new name? Mahindra & Mahindra, of course. The Mahindra brothers believed that new modes of transportation could be a key to India’s prosperity, so one of their first goals was to build rugged, simple vehicles capable of tackling the Indian terrain. Early pioneers of globalization, the brothers collaborated with a wide range of international companies and before long, Mahindra’s reach extended to steel, tractors, telecom, and more. Current scenario Now, after 65 years, Mahindra has grown from a humble local outfit to a US $11.1 billion corporation employing more than 117,000 people around the world. It’s been quite an adventure so far, and they are global leaders in utility vehicles, tractors, and information technology, as well as significantly present in financial services, leisure and hospitality, engineering, trade, and logistics. They entered into the two-wheeler segment by taking over Kinetic Motors in India. M&M also has controlling stake in REVA Electric Car Company and acquired South Korea's SsangYong Motor Company in 2011. The US based Reputation Institute recently ranked Mahindra among the top 10 Indian companies in its 'Global 200: The World's Best Corporate Reputations' list. Business activities 1. Automotive Mahindra & Mahindra Mahindra Navistar Mahindra Reva SsangYong Motors Mahindra 2 Wheelers 2. Aerospace Mahindra Aerospace Gippsland Aeronautics Aerostaff Australia 3. Marine Vehicles Mahindra Ocean Blue 4. Farm Equipments Mahindra & Mahindra - Farm Equipment Division Mahindra (China) Tractor Co Mahindra USA Inc Mahindra Yueda (Yancheng) Tractor Co Mahindra Tractors Mahindra Gujarat Jiangling Tractors 5. Automotive Components Mahindra Systech Engines Engineering Mahindra Castings Mahindra Composites Mahindra Engineering Mahindra Forgings Mahindra Sona Ltd. Mahindra Intertrade Mahindra Steel Service Centre Mahindra Gears and Transmissions Metalcastello S.p.A Mahindra Hinoday Ltd 6. Financial Services Mahindra & Mahindra Financial Services Mahindra Insurance Brokers Mahindra Rural Housing Finance 7. Information Technology Tech Mahindra Mahindra Satyam Bristlecone CanvasM 8. Consulting Mahindra Logisoft Mahindra Special Services Group Mahindra Consulting Engineers 9. Retail Mahindra Retail Mahindra First Choice 10. Defence Mahindra & Mahindra - Defense Division Defence Land Systems 11. Energy Mahindra & Mahindra - Energy Division Mahindra Solar One 12. Industrial Equipments Mahindra Conveyor Systems 13. Logistics Mahindra Logistics 14. Agribusiness Mahindra Shubhlabh 15. Metals Mahindra Ugine Steel 16. Sports Mahindra Racing 17. Hospitality Mahindra Holidays and Resorts Club Mahindra 18. Real Estate Mahindra Lifespace Mahindra World City 19. Media Mumbai Mantra 20. Education Mahindra United World College of India 21. Defunct Mahindra Renault Mahindra United FC Leadership at Mahindra J.C. Mahindra Jagdish Chandra Mahindra was born circa 1892 in Ludhiana, Punjab. The eldest of nine children, the loss of his father at an early age placed the responsibility for the family on his shoulders. He believed strongly in the power of education and ensured that all his brothers and sisters studied hard. J.C. received his degree from Veermata Jijabai Technological Institute (VJTI) Mumbai, one of India's premier engineering and technical institutes. He sent his brother K.C. to Cambridge. The brothers were very close and the love and trust between them was extraordinary. J.C. started out his career with Tata Steel, serving as the senior Sales Manager from 1929 to 1940. When the steel industry became critical during World War II, the Government of India appointed him as the first Steel Controller of India. As Independence approached, J.C. was prescient about the opportunities that Indian entrepreneurs would have to contribute to the growth of the newborn nation. His vision and ambition led him to start Mahindra & Mohammad in partnership with K.C. and Ghulam Mohammed. His vision and insight into India’s post-independence economic development enabled Mahindra & Mahindra to grow to the size, scope, and impact it has reached today. J.C. died tragically of a heart attack in 1951. K.C. Mahindra Kailash Chandra Mahindra was born in 1894 in Ludhiana, Punjab, the second of nine children. When their father died at an early age, his older brother J.C. stepped into the role of head of the family. K.C.’s deep lifelong friendship with J.C. was remarkable. K.C. studied at Government College, Lahore where he showed early promise of a brilliant scholastic career. Continuing his studies at Cambridge, UK, he earned Honors, played hockey, and took a keen interest in rowing. When K.C. graduated from Cambridge, Mr. Sachinanda Sinha, Vice Chancellor of Patna University, introduced him to Mr. R.N. Mukherjee, Senior Partner of Messrs. Martin & Company. He quickly rose through the company, editing the monthly magazine INDIA and, briefly, the Hindustan Review. In 1942, K.C. was appointed Head of the Indian Purchasing Mission in the United States. Returning to India in 1945, he was appointed the Chairman of the Indian Coal Fields Committee of the Government of India and also of the Automobile and Tractor panel. His contribution to developing strategic coal policies and applying the latest methods of coal mining in India helped shape the industry, and his Coal Commission Report became a seminal document in the industry. During these years, he also wrote a biography called “Sir Rajendranath Mookerjee: A Personal Study.”In 1946, K.C. moved to Bombay with his brother J.C. to found Mahindra & Mohammed. Under his 13-year leadership as Chairman, Mahindra & Mahindra established itself as a major Indian industrial house in several sectors. He also served as Director of RBI, Air India, and Hindustan Steel and Chairman of Indian Aluminium Company. Keshub Mahindra For over five decades, Keshub Mahindra has enabled Mahindra and its people to rise. He joined Mahindra & Mahindra in 1947 and became Chairman in 1963. He continues to be involved with the day-to-day activities of the company today and has literally been the backbone of the company. Keshub is a philanthropist who redefined corporate governance by effectively channeling funds into the social sector. From building ethical corporate organizations in India to serving on prestigious boards and committees, Keshub’s immense contribution to Indian business has established him as an inspirational business leader and an iconic corporate citizen. Anand Mahindra Anand Mahindra started off at Mahindra in 1981 when he joined Mahindra Ugine Steel Co (MUSCO), a major producer of specialty steels, as Executive Assistant to the Finance Director. In 1989, he was appointed President and Deputy Managing Director of the company. While at MUSCO, Anand spearheaded Mahindra’s growth and diversification into new business areas like real estate and hospitality management. In 1991, he was appointed Deputy Managing Director of Mahindra & Mahindra, the country’s leading producer of tractors and off- road vehicles. He initiated a comprehensive change program to make the company an efficient and aggressive competitor in the new liberalized economic environment in India. In 1997, he was promoted to Managing Director, and in 2003 he also became Vice Chairman. Mahindra Automotive Mahindra & Mahindra Ltd. is one of the major automotive company of India. They initially had collaboration with Willys Overland Corporation to import and assemble jeeps in India. They are the market leaders in the utility vehicles segment. They are also a major player in the tractor manufacturing segment as well. They are the sole Indian company to be a part of the top five tractor manufacturing companies in the world. Mahindra & Mahindra's automobile chapter dates back to 1947. Then it was only restricted to the assembling and importing of Willys Jeeps. However, shortly after that they started manufacturing their own light commercial vehicles. They were always very keen on working out their own indigenous technology. Their USP is their capability to manufacture vehicles with having very little technological help from foreign sources. They are very indigenous regarding this particular aspect. Their first indigenously developed sports utility vehicle was the "Scorpio". However, it was only in 1994, that a specialized automotive division was created. This was done along with the organizational restructuring. Mahindra & Mahindra has four manufacturing plants. Out of them three are located in Maharashtra and one in Andhra Pradesh. The three manufacturing units in Maharashtra are in Mumbai, Nasik and Igatpuri. The first two deal with multi-utility vehicles and the third one deal with engines. The fourth plant is located in Zaheerabad in Andhra Pradesh. This one deals with the manufacturing of light commercial vehicles and three wheelers. They also have a very strong network of dealers, sales offices, service stations etc. Even their R&D division is equally strong. Mahindra & Mahindra has established a very strong market base in the urban and semi-urban areas. Their multi-utility
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