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CSR of Mahindra and Mahindra Corporate Social Responsibility Project Report on Critical analysis of Sustainability report of Mahindra & Mahindra Ltd. Submitted by: Group 10 Avinash Kumar G034 Saurabh Mishra G040 Abhiroop Mukherjee G042 Amartya Sen G055 Vuda Anurag Naveen Theja G062 Corporate Social Responsibility 2 Index 1. The Mahindra Group 3 2. CSR policy of Mahindra Group 3 3. Sustainability challenges / materiality issues 6 4. Integration of Sustainability into business strategy 6 5. Sustainability structure of Mahindra 7 6. Measurement of social performance indicators 8 7. Measurement of environmental performance indicators 9 8. Achievement of past targets 10 9. Approach to stakeholder engagement 11 10. Other pertinent things 14 11. Three key learnings for the team 15 The Mahindra Group Mahindra is a USD 16.7 billion multinational group based in Mumbai, India, with more than 180,000 people in over 100 countries. In addition to being leaders in fields of utility vehicle manufacturing, information technology, tractors, financial services, real estate and vacation homes, they also have a presence in aerospace, aftermarket, components, consulting services, defence, energy, logistics, retail and two wheelers. The group has transformed its core purpose which is, “To challenge conventional thinking and innovatively use all our resources to drive positive change in the lives of our stakeholders and communities across the world - to enable them to Rise.” The new purpose aims in taking along all the communities and stakeholders across the world to grow and rise move beyond the conventional thinking by engaging all its resources. This goes in tandem to their core values to rise and lead by sustainability. These values guide their actions, personal and corporate both. Their core values are; Professionalism, Good Critical analysis of Sustainability report of Mahindra & Mahindra Ltd. Corporate Social Responsibility 3 corporate citizenship, Customer First, Quality focus, Dignity of the individual. These values of the employees drive the group to set the targets for their CSR activities and deliver on them. CSR policy of Mahindra Group Being such a large global organization, Mahindra sees an opportunity to bring about positive change for all its stakeholders. By making all aspects of the business sustainable, they strive for a better world. Mahindra being an integral part of the society feel that they need to conduct their business responsibly. In all they do, they ensure they ‘Rise for good’. Sustainability encompasses not only the conservation of our environment, but also a responsibility to every stakeholder - shareholders, employees, and customers, the communities impacted and the suppliers. Besides making the business sustainable they go from creating fuel-efficient automobiles in green facilities to encouraging sustainable supply chain management to reducing office footprints. Beyond conducting business consciously and responsibly, they support communities through environmental and social initiatives. They build schools and support educational programs for students of all ages. Their environmental initiatives include building greener facilities and planting trees across India. They provide health and disaster relief for people in need. They also embrace culture and sport through festivals and youth sports leagues. SUSTAINIBILITY 2.0 • Look into deeper into materiality issues • Align sustainability in line with newer expectations of external stakeholders such as govt., regulator and investor • Champion sustainability through a structured process • Realign materiality with stakeholder expectations • Make the business future ready, enabling them to make a larger impact Critical analysis of Sustainability report of Mahindra & Mahindra Ltd. Corporate Social Responsibility 4 • Move towards business wise reporting so that each business can focus individually on material issues • Benchmark each business against the best in the industry Fig 1. Sustainability 2.0 VARIOUS PROJECTS UNDERTAKEN AS PER POLICY Fig 2. Various Educational Projects Undertaken Education is a great tool for transforming lives. Knowledge and skills impact not only earnings, but also self-esteem and the standard of living. By bringing quality education to more people, a more tolerant, healthy, just, and connected society is achieved. Nanhi Kali: Sponsor the education of girl children. Mahindra United World College: Students from all over the world study every year. Pride schools: These Schools link people with careers by providing job training and computer skills. Grants and scholarship: We make higher education possible for thousands of students every year. At Mahindra Ecole Centrale they create engineers of the future. Fig 3. Various Environmental Projects Undertaken Critical analysis of Sustainability report of Mahindra & Mahindra Ltd. Corporate Social Responsibility 5 The businesses incorporate environmental responsibility, from zero water waste automobile factory at Chakan to LEED - certified Mahindra Lifespaces residences. Quality of life and environmental health go hand in hand Mahindra is transforming old practices into new green initiatives. In 2008, Mahindra developed sustainability roadmaps within each of their sectors. Fig 4. Various Projects Undertaken in Health sector Good health is the foundation of happy, prosperous, and meaningful lives. They organize workshops on HIV/AIDS, dental care, and hygiene and run medical camps providing free care. Their disaster relief response to the 2008 Bihar floods touched 10,000 lives. Lifeline Express, Call 108, and 104 Advice services are expanding medical care into more and more regions that are not well served by the formal system. They partner with the Emergency Management and Research Institute to provide an ambulance service in many states across India. From blood donation drives to health education and check-ups, Esops volunteers touch thousands of lives each year. Fig 5. Various Cultural Projects Undertaken Mahindra helps support long heritage of performing and fine arts through film festivals and awards, cultural festivals, and theatre awards. The Mahindra Excellence in Theater Awards foster Indian theater by hosting an annual theater festival and recognizing excellence on a national platform. Critical analysis of Sustainability report of Mahindra & Mahindra Ltd. Corporate Social Responsibility 6 Lucknow culture festival revives and celebrates the performing arts, crafts, and cuisine of the Nawabs of Awadh. Mahindra Blues Festival celebrates a passion for Blues - bringing the world's greatest Blues musicians to Mumbai for an unforgettable event. Sustainability challenges & materiality issues at Group level While the diversity of issues relevant to each business was sacrosanct, in order to maintain a common pattern, the material issues identified by all the businesses were analysed. It was noted that while the issues included in the roadmaps were different, they revolved around the following five areas: Eco efficiency: Targets were set around water conservation, energy efficacy, biodiversity preservation, reduction in waste generation and GHG emissions etc. Responsible product development: Includes issues like customer safety, reduced environmental footprint during product's life cycle in the use phase and product stewardship. Community Development: Increased employee volunteering, undertaking large- scale social development projects, and conducting need and impact assessments. Green supply chain management: Encompassed training, audits, effective packaging and logistics etc. Employee Care & Development: Continuous improvement in health & safety standards, training & development, and knowledge enhancement in various fields. Integration of Sustainability into business strategy Mahindra Group started its sustainability journey seven years ago and they now have embarked on Sustainability 2.0 the next stage of their sustainability journey. Now after embedding the overall framework of sustainability across businesses, Sustainability 2.0 takes this ahead to targeted ‘Business wise’ sustainability and the first step towards individual accountability by formulating customized business-specific roadmaps. The following are the ways through which Mahindra tries to integrate Sustainability into its business strategy: Critical analysis of Sustainability report of Mahindra & Mahindra Ltd. Corporate Social Responsibility 7 • A 3600 awareness campaign to mainstream Sustainability across the organization, including multi-disciplinary tools such as training programs, mailers, installations, posters, celebrations, intranet, film screenings, etc. • ‘Alternative thinking’ is used as a strategic approach to drive sustainability into business decisions. • Roadmaps are formulated with a timeframe of 1,3 and 5 years covering aspects related to reduction in energy, GHG emissions, water and waste, enhancing awareness among significant shareholders etc. • Continued focus on capacity building and knowledge enhancement around the emerging dimensions of Sustainability through regular workshops and specifically tailored programs. • Adopting sustainability as a key plank in their business portfolio and strategic acquisitions and large-scale investments towards the same. • Acquisition of Reva Electric Vehicles Ltd. • Forayed in farm equipment and rural housing finance • Forayed in solar domain • Reinforced focus on alternative propulsion technology. • State-of-the-art green manufacturing plant with a phased investment of over USD 1 billion. • The competitive advantages
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