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Management Product Information Bulletin.

Brand Sales and Marketing 2007/04/13 ZA-VB-2

After Sales Service The new BMW M3 Coupé.

eNewsletter (E92) Parts and Accessories ZAVB025042007

Dealer Development and Training Communication timing plan E92 M3 Product selling points April 2007

E92 M3 Product and Pricing bulletin May 2007 Information Systems Sales and Marketing Start Of Production (SOP) June 2007 E92 M3 Flyer June 2007

Market Introduction (MI) September 2007 Operations and Marketing Services

The launch of the new BMW M3 will mark one of the absolute highlights of the 2007 Government Affairs and CRM automotive year. On the basis of the BMW 3 Series Coupé, M engineers have developed a completely new BMW M3. Like its predecessors, this fourth-generation BMW M3

manages to blend motorsport thrills and everyday usability to perfection. For the first time, Financial Services the BMW M3 is powered by a high-revving four-litre V8 engine delivering 309 kW. The new BMW M3 only needs 4.8 seconds to go from 0 to 100 km/h. What distinguishes this

full four-seater most from other dedicated sports cars like the Porsche Carrera is its Finance fantastic everyday usability and a high level of comfort that is anything but standard sports car fare. This eNewsletter gives an overview of the new BMW M3’s highlights. The South

African market introduction is scheduled for September 2007. For internal use only Should you require additional information, please do not hesitate to contact Anesh Kassen (012) 522-2753.

Kind regards BMW South Africa (Pty) Ltd.

Anesh Kassen Kelly Leishman Product Manager General Manager: 3 Series and M3 BMW Brand Management

Company BMW (South Africa) (Pty) Ltd Registration Number 1960/000196/07 BMW Group Company

Board of Directors *F-P Arndt (Chairman)

*B Donauer (Managing)

*U-B Sanne (Finance) *Dr. J Hedrich (Technical and Logistics) *W G Schmid (Sales and Marketing) G van Wyk (Human Resources) *Dr. J P Fegbeutel (Legal and Corporate Planning) W Luhabe (Non-Executive) M S Phalatse (Non-Executive)

*German

04.07 Product Information Bulletin. The new BMW M3 Coupé eNewsletter (E92).

ZAVB025042007

Consistent lightweight design, wide track and panelled underbody.

The demands made on an ideal sports car body are many: it should be very lightweight yet stiff, while keeping the centre of gravity as central and close to the road as possible. The BMW M engineers have managed to meet these ambitious targets for the new BMW M3 by introducing a number of measures:

• Commitment to intelligent lightweight design for all components like the

suspension or the new V8 engine, which is even lighter than the in-line six The new BMW M3: this car offers inspiring cylinder unit used in the current BMW M3. engine and driving performance and sets once again new standards in terms of driving characteristics, providing a ride like no other. • The new BMW M3 is the only car in its class to feature a carbon fibre In short, another masterpiece by BMW M. reinforced plastic (CFRP) roof, which is considerably lighter than a steel roof. This lowers the car’s centre of gravity and optimises its handling further.

• Fully floating high-performance compound brakes. While these brakes ensure excellent deceleration and great everyday usability by offering very precise control, they also reduce unsprung masses and hence overall weight.

The body of the new BMW M3 exudes sporting elegance and dynamism, even

A thoroughbred sports car: the CFRP roof when stationary. It is designed to provide the best possible aerodynamics is not just functional, its looks also emphasise (reduced lift, among others) and optimum airflow routing to cool the engine. In the overall innovative character of the M3. addition, it satisfies our customers’ desire for sporting elegance and a powerful, Other special features include the boot lid’s distinctive look. Key design elements: spoiler lip for reduced lift, and the powerful exhaust system with two twin tailpipes. • New M front air dam with significant air inlets.

• Flared wheel arches and a noticeably wider track.

• Powerful M rear apron with diffuser and comprehensive underside panelling for optimised underbody airflow control. Complete with two striking twin tailpipes.

Ergonomic, sporty and with Carbon Structure leather.

When you first sit down in the new BMW M3 and take the gear lever for the six- speed transmission and the M leather steering wheel in your hands, you will immediately feel enveloped by an ambience of sporty functionality and high- quality workmanship. This makes drivers instantly bond with the BMW M3 and engenders a feeling of control, both in fast laps on the racetrack and in everyday driving.

• Electrically adjustable M seats for perfect lateral support, and a

The ideal workplace for sports car multifunction M leather steering wheel with the optional MDrive button. enthusiasts: the cockpit of the new BMW M3. To the right of the handbrake lever: the • Extended leather equipment in special colours, interior trim etc. with special M iDrive Controller in solid aluminium. Carbon Structure leather.

• M-specific iDrive Controller in solid aluminium.

Product Information Bulletin. The new BMW M3 Coupé eNewsletter (E92).

ZAVB025042007

Engine: Formula One heritage, tremendous power, unrivalled response.

The engine in the BMW M3 combines the strengths of its Formula One heritage with perfect everyday usability. The BMW M development engineers have come up with an inspirational, free-revving sports engine: the 3,999 cc V8 unit delivers 309 kW at 8,300 rpm and is another proponent of the BMW high-revving engine concept. It entices drivers with incredibly fast responses and superior pulling power. The V8 engine is also 15 kg lighter than the current in-line six cylinder unit, while delivering considerably more power and using less fuel. It catapults the

The intake air plenum: in order to satisfy the BMW M3 from 0 to 100 km/h in just 4.8 seconds. demand for up to 17 m3 of air per minute, the V8 engine features a voluminous, advanced • Four-litre V8 engine with 309 kW at 8,300 rpm, 0 to 100 km/h in 4.8 sec, intake air plenum with three intake ducts. The plenum is positioned under the powerdome. top speed: 250 km/h (electronically limited).

• High-revving engine concept: for optimum performance and immediate power response. Uses a short transmission ratio to deliver high torque to the rear drive wheels.

• Individual throttle butterflies are pure motor racing technology and unmatched by any competitor. They enable more precise control of the air supplied to each cylinder, opening at exactly the right moment. The result: extremely direct response. (please refer to the specifications comparison table on the last page)

A compact engine with awesome power: this high-revving V8 engine can trace its heritage to the BMW Formula One engine and delivers 309 kW.

Sporty, loss-free power transmission.

The manual gearbox and customisable driving dynamics programs are among the features that ensure loss-free power transmission in the BMW M3.

• Manual six-speed transmission with very precise and short throws for fast gear changes.

• Driving dynamics programs include DSC, EDC, Servotronic, and a Power button to fine-tune driving characteristics.

The power button (left in the row of three) lets drivers choose between very immediate • MDrive, for the first time in the BMW M3: this system is similar to the ones engine response and a more comfortable used in the BMW M5 and M6, and enables drivers to define and store mode. their preferred set-ups for engine response, EDC, DSC/M Dynamic Mode (variation of the slip threshold, etc.) and Servotronic via the iDrive. The MDrive button is then used to activate the defined settings.

• Variable M differential lock: directs power to the drive wheel with the best grip – up to 100 per cent to one side. When cornering, drive power is transferred from the spinning inner rear wheel to the outer wheel which has more weight resting on it, which ensures loss-free power transmission.

Product Information Bulletin. The new BMW M3 Coupé eNewsletter (E92).

ZAVB025042007

Chassis: for racing car agility and optimum cornering speed.

The basic concept for the new BMW M3 with rear-wheel drive, low centre of gravity and a near-perfect 50/50 front-rear weight distribution already provides ideal conditions for driving enjoyment. For the suspension tuning, the M engineers went even further: practically every component of the suspension was optimised

to increase precision and provide precise feedback on longitudinal and lateral The winning concept: a trademark BMW acceleration. The result: unsurpassed agility and tremendous cornering speeds. rear-wheel drive with a completely new five- link rear suspension, ideal weight distribution, and a floating high-performance compound • Consistent lightweight design and front axle reinforcements that distribute brake system for unsurpassed braking power forces across the car’s body and contribute to precise handling. in any situation.

• Newly designed five-link rear suspension with two transverse links for optimum directional stability when pushing the limits, as well as during compression and rebound.

• Newly designed M Servotronic steering for precise feedback: drivers can choose an even sportier mode via MDrive, with less power steering assistance, for an even more communicative steering experience.

A great athlete on the racetrack with great everyday usability.

Competitors: at a very high level, but with flaws in the details.

Its impressive power and precise handling position the new BMW M3 at the top of the high-performance sports cars category. These are its closest rivals:

• Porsche 911 Carrera: a classic sports car with a very sporty suspension, six-cylinder boxer engine and 239 kW. The Porsche delivers great performance on a par with that of the BMW M3. However, the small luggage compartment and lack of interior space restrict its everyday usability.

The unique BMW M3: positioned in the high- performance sports car segment where it • Audi RS4: at 309 kW, its output compares to that of the BMW M3. This continues to set the standard, thanks to Audi now also features a high-revving engine. However, it is also a lot conceptual advantages and unique heavier and uses more fuel. Due to its all-wheel drive concept, it fails to innovations. match the steering precision of the BMW M3, while its extra weight means it is in inferior in terms of agility.

• Mercedes-Benz CLK 63 AMG: nominally the most powerful competitor at 354 kW, this car is only available with an automatic gearbox. The engine in the BMW M3 is capable of much higher revs and – in conjunction with the manual six-speed gearbox and short transmission ratio – manages a more direct transfer of power to the wheels. In addition, the Mercedes is much more comfort-focused and consumes more fuel than the BMW M3.

Product Information Bulletin. The new BMW M3 Coupé eNewsletter (E92).

ZAVB025042007

Selling points overview:

• The new BMW M3 has been completely redesigned by BMW M, and will be launched in September 2007.

• For the first time, it comes with a four-litre V8 engine featuring the BMW M high-revving engine concept and an impressive output of 309 kW at 8,300 rpm.

This thoroughbred sports car provides race car-like driving enjoyment •

The BMW M3, available from September: while doubling as a four-seater coupé with great everyday usability. Formula One heritage meets engineering innovations. An inspiring driving experience. • Unmatched in its class thanks to engineering features like a V8 engine with individual throttle butterflies for immediate response and agility, variable M differential lock for perfect traction and high-performance compound brake system for extremely short braking distances.

Product Information Bulletin. The new BMW M3 Coupé eNewsletter (E92).

ZAVB025042007

Specifications compared:

BMW M3 Coupé Porsche 911 Carrera Audi RS4 Sedan Engine Layout/cylinders V/8 Boxer/6 V/8 Capacity cc 3,999 3,596 4,163 Max. output kW/rpm 309/8,300 239/6,800 309/7,800 Max. torque Nm/rpm 400/3,900 370/4,250 430/5,500 0–100 km/h sec 4.8 5.0 4.8 Top speed km/h 250* 285 250* Fuel consumption l/100 km 12.4 11.0 13.4 Length/width/height mm 4,615/1,804/1,418 4,427/1,808/1,310 4,586/1,816/1,415 Wheelbase mm 2,761 2,350 2,648 Kerb weight kg 1,655 1,470 1,725 Luggage capacity l 430 135 460

* Electronically limited

BMW M3 Coupé MB CLK 63 AMG Engine Layout/cylinders V/8 V/8 Capacity cc 3,999 6,208 Max. output kW/rpm 309/8,300 354/6,800 Max. torque Nm/rpm 400/3,900 630/5,000 0–100 km/h sec 4.8 4.6 Top speed km/h 250* 250* Fuel consumption l/100 km 12.4 14.2 Length/width/height mm 4,615/1,804/1,418 4,652/1,740/1,413 Wheelbase mm 2,761 2,715 Kerb weight kg 1,655 1,755 Luggage capacity l 430 435