Microsoft Inc. Prepared by Ambuj Gupta (09) Tanvi Arora (68) Priyansha Rastogi (48) Snigdha Singh (64) Dhruv Aggarwal (20) Ritesh (54) INTRODUCTION Microsoft Corporation is an American multinational software corporation headquartered in Redmond, Washington that develops, manufactures, licenses, and supports a wide range of products and services related to computing. The company was founded by Bill Gates and Paul Allen on April 4, 1975. Microsoft is the world’s largest software maker measured by revenues. It is also one of the world’s most valuable company. Microsoft Mission Microsoft’s mission is to provide people and businesses with the power of computing any time, anywhere, and on any device Microsoft Vision A computer on every desk, and in every home. Microsoft History • Microsoft was established to develop and sell BASIC interpreters for the Altair 8800. • It rose to dominate the personal computer OS market with MS-DOS in the mid-1980s, followed by the Microsoft Windows line of operating systems. • The company's 1986 initial public offering, and subsequent rise in its share price, created an estimated three billionaires and 12,000 millionaires from Microsoft employees. • Since the 1990s, it has increasingly diversified from the operating system market and has made a number of corporate acquisitions. • In May 2011, Microsoft acquired Skype Technologies for $8.5 billion in its largest acquisition to date. • As of 2013, Microsoft is market dominant in both the PC operating system and office suite markets (the latter with Microsoft Office). • The company also produces a wide range of other software for desktops and servers, and is active in areas including internet search (with Bing), the video game industry (with the Xbox and Xbox 360 consoles, and the upcoming Xbox One console), the digital services market (through MSN), and mobile phones (via the Windows phone OS). • In June 2012, Microsoft announced that it would be entering the PC vendor market for the first time, with the launch of the Microsoft surface tablet computer. Organizational Structure • Bill Gates (CEO) and Steve Ballmer (President) are Microsoft’s most visible leaders. They work with a Business Leadership Team to make sure Microsoft is responsive to its customers and creating great technology The other members of Microsoft’s Business Leadership Team are: •Bob Herbold, Executive Vice President, Chief Operating Officer, Worldwide Operating Groups •Jim Allchin, Sr. Vice President Business & Enterprise Division, Consumer Windows Division •Orlando Ayala, Sr. Vice President, South Pacific & Americas Region •Brad Chase, Vice President, Consumer & Commerce Group •Jon DeVaan, Vice President, Consumer & Commerce Group •Laura Jennings, Vice President, Worldwide Strategic Planning •Joachim Kempin, Sr. Vice President, OEM Divison •Greg Maffei, Sr. Vice President, Chief Financial Officer, Finance •Paul Maritz, Group Vice President, Developer Group •Mich Mathews, Vice President, Corporate Communications •Bob Muglia, Sr. Vice President, Business Productivity Group •Bill Neukom, Sr. Vice President, Law & Corporate Affairs •Jeff Raikes, Group Vice President, Worldwide Sales & Support Business Division The Microsoft Business Division produces Microsoft Office including Microsoft Office 2010, the company's line of office software. The software product includes Word (wordprocessor), Access (a relationaldatabase program), Excel ( a spreadsheet progrm), Outlook (Groupware, frequently used with Exchange Server), PowerPoint (presentation software), Publisher (desktop publishing software) and Sharepoint. The division also develops enterprise resource planning (ERP) software for companies under the Microsoft Dynamics brand. These include: Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, and Microsoft Dynamics SL. They are targeted at varying company types and countries, and limited to organizations with under 7,500 employees. Entertainment Division The Entertainment and Devices Division produces the Windows CE OS for embedded systems and Windows Phone for smartphones. Microsoft initially entered the mobile market through Windows CE for handheld devices, eventually developing into the Windows Mobile OS and now, Windows Phone. Windows CE is designed for devices where the OS may not directly be visible to the end user, in particular, appliances and cars. The division also produces computer games that run on Windows PCs and other systems including titles such as Age of Empires, Halo and the Microsoft Flight Simulator series, and houses the Macintosh Business Unit which produces Mac OS software including Microsoft Office 2011 for Mac. Marketing In 2004, Microsoft commissioned research firms to do independent studies comparing the total cost of ownership (TCO) of Windows Server 2003 to Linux; the firms concluded that companies found Windows easier to administrate than Linux, thus those using Windows would administrate faster resulting in lower costs for their company (i.e. lower TCO). A study by the Yankee Group concluded that upgrading from one version of Windows Server to another costs a fraction of the switching costs from Windows Server to Linux, although companies surveyed noted the increased security and reliability of Linux servers and concern about being locked into using Microsoft products. Another study, released by the Open Source Development Labs, claimed that the Microsoft studies were "simply outdated and one-sided" and their survey concluded that the TCO of Linux was lower due to Linux administrators managing more servers on average and other reasons. Environment Microsoft is ranked on the 17th place in Greenpeace's Guide to Greener Electronics (16th Edition) that ranks 18 electronics manufacturers according to their policies on toxic chemicals, recycling and climate change. Microsoft's main U.S. campus received a silver certification from the Leadership in Energy and Environmental Design (LEED) program in 2008, and it installed over 2,000 solar panels on top of its buildings in its Silicon Valley campus, generating approximately 15 percent of the total energy needed by the facilities in April 2005. Microsoft makes use of alternative forms of transit. It created one of the world’s largest private bus systems, the "Connector", to transport people from outside the company; for on-campus transportation, the "Shuttle Connect" uses a large fleet of hybrid cars to save fuel. The company also subsidizes regional public transport as an incentive. In February 2010 however, Microsoft took a stance against adding additional public transport and high-occupancy vehicle (HOV) lanes to a bridge connecting Redmond to Seattle; the company did not want to delay the construction any further. Microsoft was ranked number 1 in the list of the World's Best Multinational Workplaces by the Great Place to Work Institute in 2011. PRODUCTS @ STORE Computers Windows Phone Surface Windows Phone for AT&T All-in-ones + desktops Windows Phone for Verizon Laptops + Ultrabooks Windows Phone for T-Mobile Accessories Tablets + convertibles Accessories PC games Computer accessories Xbox 360 accessories Office Windows Phone accessories Office for Windows PC gaming Office for Mac Audio accessories Office University All Office apps Additional software Visual Studio Windows Visio Windows 8 Project Windows 8 Pro Mapping PC games Xbox Xbox One Xbox 360 Xbox LIVE Microsoft's 10 Best Products Of All Time Microsoft Arc Touch Mouse • Excellently designed accessories. • curves for use and flattens for storage. • a Bluetooth connection, long battery life, and precision scrolling. • won many awards and accolades. Flight Simulator • A series of programs that were marketed as video games. • According to Wikipedia, "Flight Simulator is one of the longest-running, best-known and most comprehensive home flight simulator programs on the market." • As of 2009 (the game's 25th anniversary) Flight Simulator was the longest-running software product line for Microsoft. Original Xbox • Proved that Microsoft could create hardware and appeal to gamers. • Introduced gamers to Xbox Live. • One of the most successful divisions in Microsoft today Windows 95 • Sold a record-setting 7 million copies in the first five weeks. • First appearance of the Start menu, taskbar, and minimize, maximize, and close buttons on each window. • Built-in Internet support, dial-up networking, and Plug and Play capabilities Microsoft Exchange Server Microsoft Exchange Server was released in April 1993. It has since become an enterprise champion. The server is relied upon by millions of businesses as a secure way to manage email, calendars, and more. Exchange's major features consist of email, calendars, contacts and tasks that work with Microsoft Outlook. Exchange also wirelessly syncs users email, calendar, contacts with major mobile devices and browser-based access to information. Windows XP •Most popular operating system to date. The OS was released in October 2001 •Windows XP 64-bit Edition was the first Microsoft operating system that used 64-bit processors designed for working with large amounts of memory. •XP made projects such as movie special effects, 3D animations, engineering, and scientific programs possible. MS DOS • The company purchased QDOS from Seattle Computer Products • put its own touch on the software. • Microsoft specifically modified QDOS for IBM PCs and MS DOS was born. • The first edition, MS-DOS 1.0, was launched in 1982. • The version shipped with IBM's PCs was called PC DOS. Microsoft Office Office