Martin Aston | 650 pages | 16 Sep 2014 | HarperCollins Publishers | 9780007564125 | English | London, Facing the Other Way: The Story of 4AD

Buy As Gift. Read more It lost its way from around the mid 90s, but regained kudos and momentum in the last few years again. November 20, at pm. But I don't care. Nov 10, Baal Of rated it it was amazing Shelves: non-fictionhistorymusic. Martin Thurlow says:. Nov 29, Patrick Taylor rated it liked it Shelves: music. He said he would have needed a ton of therapy, and a ton of therapy is what he had years later, due to his fragile state of mind. Your email address will not be published. But I don't care equally about every artist, where the author clearly felt they were all deserving of the full treatment. Overlong, overblown and now for me over, Facing The Other Way certainly fills a niche of some sort. If former owners of the country are old, screwed up, bitter, depressed, etc. Die Laughing. The music historian? Song To The Siren. Yet 4AD survives, albeit under the wing of a bigger indie, whilst Factory self-immolated in hubris. The author chose to take a different tack in formating this book than I and many others would. But I'm still not sure what it is. With a If Factory felt like an art gallery-cum-nightclub and Rough Trade a left-leaning college campus, then 4AD was a church. Lisa Germano—Slide 5. But if you want to keep your sense of 4AD as having anything to do with the adjectives that usually get attached to it ethereal, transcendent Add a Video. Gathering Dust. They were his favorite band and they had just put out what was and still is his favorite 4AD record of all time, Heaven or Las Vegas. In between, the music business has done its usual job of messing with sensitive people's minds particularly where dollars are concerned. L'Esclave Endormi. Through the years, I collected as much as I could find. How did the artists respond? Topics Music books Pop and rock reviews Reuse this content. For me, though, there was serious detail lacking on what exactly went on between the Cocteau Twins and 4AD and inside the Cocteaus! The last essential 4AD release in the 90s for me was 'Pacer' by 's the Amps, which is as brilliant as anything released. They just mention he goes by Cindy today not going into why. Want to Read saving…. And it's a triumph! This is the kind of book that would be boring for people who aren't extreme fans, but Facing the Other Way: The Story of 4AD someone like me, who found 4AD to be a revelation, this book is amazing. View 1 comment. He had Facing the Other Way: The Story of 4AD strategy. It is hard to imagine that Facing the Other Way: The Story of 4AD a label could form in the current climate and still be able to maintain such dedication to it's art. Kristin Hersh—Sunny Border Blue 6. Just a handful of the bands and artists who started out recording for 4AD, a record label founded by Ivo Watts-Russell and Peter Kent ina label which w The first official account of the iconic record label. Books by Martin Aston. My head hit my desk repeatedly as the label poured out truckloads of cash trying to advance the careers of their less-promising signings, while neglecting Facing the Other Way: The Story of 4AD of their true talents to the point of insult. Sep 16, Toby Litt rated it liked it. However in recent years, 4AD has definitely lifted the bar again in releasing some of the most compelling music around from the likes of Deerhunter, Grimes, Iron and Wine, Serena-Maneesh, TV on the Radio. I also found out quite a bit of backstory on some artists I knew from later projects Gary Asquith of Renegade Soundwave comes to mind. Labels like 4AD, Factory, Creation and a small handful of others that defined a lot of the sounds of the 80s and 90s existed in that very small window of time where indies became viable, then a force to be reckoned with, and now have become almost a thing of the past in terms of competing Facing the Other Way: The Story of 4AD major labels. This is a rollercoaster ride through the origins, halcyon days, demise, and rebirth of the world's coolest record label. When I read books I generally look for a spark, a bit of fun, some gossip, scandal, a bit of pop psychology, sociology, social history, an insight into character. They never left. Jan 24, Matthew Langley rated it really liked it. It's hard to remember before the internet, when 4AD was this mysterious thing, along with the bands and 23 envelope. By the last couple of chapters I was just waiting for the book to be finished. The story of 4AD is not just the bands that sold lots of records. Please enable Javascript to take full advantage of our site features. Nonetheless, there is a great story in there: the music business eats artists and aesthetes like Ivo and Vaughan Oliver for breakfast and that Facing the Other Way: The Story of 4AD