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Mcdonald's Standards of Business Conduct Standards of Business Conduct The Promise of the Golden Arches “The basis for our entire business is that we are ethical, truthful and dependable.” 9497_SBC_International_ENG-NZ.indd 1 6/14/11 1:46:10 PM “The basis for our entire business is that we are ethical, truthful and dependable. It takes time to build a reputation. We are not promoters. We are business people with a solid, permanent, constructive ethical programme that will be in style…years from now even more than it is today.” — Ray Kroc, 1958 2 Standards of Business Conduct 3 9497_SBC_International_ENG-NZ.indd 2-3 6/14/11 1:46:34 PM McDONALD’S VALUES Dear Fellow McDonald’s Employee, We place the customer experience at the core of all we do Our customers are the reason for our existence. We demonstrate our appreciation by providing For more than 50 years McDonald’s has been a company guided by them with high-quality food and superior service, in a clean, welcoming environment, at a great McDONALD’S VALUES core values. Our founder, Ray Kroc, built this great company on the seven basic value. Our goal is QSC&V for each and every customer, each and every time. principles that continue to guide our behaviour, actions and decisions every day: Ü We place the customer experience at the core of all we do We are committed to our people We provide opportunity, nurture talent, develop leaders and reward achievement. We believe Ü We are committed to our people that a team of well-trained individuals with diverse backgrounds and experiences, working Ü We believe in the McDonald’s System together in an environment that fosters respect and Ü We operate our business ethically drives high levels of engagement, is essential to our Ü We give back to our communities continued success. We aspire to be our customers’ favourite Ü We grow our business profitably We believe in the McDonald’s System place and way to eat. Ü We strive continually to improve McDonald’s business model, depicted by the “three-legged stool” of owner/operators, suppliers, Inherent in each value is our commitment to be ethical, truthful and dependable. and company employees, is our foundation, and the To achieve this mission, This commitment is articulated through our Standards of Business Conduct. balance of interests among the three groups is key. our actions as individuals In today’s environment of complex laws and regulations, the Standards provide and as a system must direction for many of the complicated areas we face. We operate our business ethically reflect our Values. In addition to abiding by the Standards, we must continue to openly communicate by Sound ethics is good business. At McDonald’s asking questions and raising issues, even when doing so might be difficult. we hold ourselves and conduct our business to high standards of fairness, honesty, and integrity. The McDonald’s name is trusted and respected around the world. Each of us, We are individually accountable and collectively responsible. from the crew room to the boardroom, is an ambassador for McDonald’s in all that we say and do. Your commitment to doing what’s right keeps the shine on the We give back to our communities Arches worldwide. We take seriously the responsibilities that come with being a leader. We help our customers build Thank you. better communities, support RMHC, and leverage our size, scope and resources to help make the world a better place. We grow our business profitably McDonald’s is a publicly-traded company. As such, we work to provide sustained profitable James Skinner growth for our shareholders. This requires a continuing focus on our customers and the health Chief Executive Officer of our system. We strive continually to improve We are a learning organisation that aims to anticipate and respond to changing customer, employee and system needs through constant evolution and innovation. 5 9497_SBC_International_ENG-NZ.indd 4-5 6/14/11 1:47:13 PM TABLE OF CONTENTS 8 Introduction 32 Our Communities 9 The Standards of Business Conduct 33 Community and Giving Back 9 Applicability of Standards 34 Political Activities OF CONTENTSTABLE 9 Publication, Amendments and Waivers 35 Corporate Social Responsibility 10 Management Commitment 35 Environmental Responsibility 10 Additional Responsibilities of 35 Nutrition and Well-Being Supervisory Employees 35 Sustainable Supply Chain 10 Personal Accountability 11 Open Communication/ 36 Profitable Growth Business Integrity Line 37 Fair Competition and Antitrust 12 Our Customers 38 Trade Practices 13 Product Quality and Safety 39 Inside Information and Securities Trading 14 Confidential Information 39 Communicating with the Public 14 Marketing 39 Government Enquiries 15 Personal Data 40 Continuous Improvement 16 Our People 41 Corporate Governance and Internal Controls 17 Employment Experience 41 Internal Investigations 17 Protection Against Retaliation 42 Reporting Concerns 18 Human Rights and the Law 18 Respect and Dignity 43 Additional Resources 19 Inclusion and Diversity 43 People/Your Extended Team 19 Safe Workplace 43 Policies/Your Extended Information Network 19 Alcohol and Drugs 43 Reporting Suspected Violations of the Standards 20 McDonald’s System 44 Keeping the Shine on our Arches 21 Acting in the Best Interest of the System 21 Owner/Operator Relationships 22 Supplier Relationships The relationship that exists between McDonald’s and each of its employees is governed by national law in the jurisdiction in 24 Ethics which the employee is employed. Subject to applicable national 25 Protecting Company Assets law, nothing in the Standards of Business Conduct changes the nature of that relationship, nor does it create an employment 26 Conflicts of Interest relationship between McDonald’s Corporation and the employee. 26 Doing Business with Family Subject to applicable national law, McDonald’s reserves the and Friends right to determine how the Standards of Business Conduct 26 Outside Employment and apply to any particular situation, and to amend or modify the Other Business Arrangements Standards of Business Conduct as it deems appropriate with 27 Gifts, Favours & Business Entertainment out prior notice, consultation or agreement. The applicability to an 28 Outside Investments employee of such amendments or modifications will depend on the circumstances regarding such amendment or modification and 28 Electronic Communications Usage applicable national law. 29 Business Records and Communications 30 The Letter and Spirit of the Law 30 International Business 30 Anti-Bribery 6 Standards of Business Conduct 7 9497_SBC_International_ENG-NZ.indd 6-7 6/14/11 1:47:21 PM INTRODUCTION THE STANDARDS OF BUSINESS CONDUCT These Standards of Business Conduct are a guide to the ethical and legal responsibilities we share as members of the McDonald’s family. This is not a complete INTRODUCTION rulebook that addresses every ethical issue that might arise. It is not a summary of all laws and policies that apply to McDonald’s business. It is not a contract, and it does not replace good judgement. Rather, the Standards of Business Conduct give us guidance and direct us to resources to help us make the right decisions. APPLICABILITY OF STANDARDS These Standards of Business Conduct apply to employees of McDonald’s Corporation and its majority-owned subsidiaries worldwide. Non-employee members of McDonald’s Board of Directors must abide by the Code of Conduct for the Board of Directors of McDonald’s Corporation, which is posted and maintained on the McDonald’s website at www.mcdonalds.com. The Standards do not apply to our owner/operators, suppliers or their employees. However, as members of the McDonald’s System, we expect them to be aware of the Standards, to develop their own policies and procedures that are consistent with the spirit of the Standards and to fully support our employees in complying with the Standards. This shared commitment will help ensure that we earn our reputation as a company that conducts business with integrity. PUBLICATION, AMENDMENTS AND WAIVERS The current version of the Standards of Business Conduct will be posted and maintained on the McDonald’s website at www.mcdonalds.com. Amendments will also be posted on the website, as required by applicable law. In the extremely unlikely event that a waiver of the Standards of Business Conduct for executive officers would be in the best interests of the Company, it must be approved by the Audit Committee of the Board of Directors, and disclosed promptly as required by law. Because the Standards of Business Conduct are revised periodically, please check the website for the most recent version. Photo: Milan, Italy 8 Standards of Business Conduct 9 9497_SBC_International_ENG-NZ.indd 8-9 6/14/11 1:47:32 PM MANAGEMENT COMMITMENT PERSONAL ACCOUNTABILITY OPEN COMMUNICATION/ The McDonald’s Business Integrity McDonald’s management is committed to To the rest of the world, each of our actions BUSINESS INTEGRITY LINE Line is staffed 24 hours a day, 7 days a week, 365 days a year by an outside firm living up to high standards of ethical behaviour. represents McDonald’s, and we must do our At McDonald’s, we speak honestly and experienced in handling sensitive calls. The McDonald’s Board of Directors oversees best at all times to uphold the reputation of our openly and listen for understanding. We raise Phone +1 800-261-9827 within the United the Company’s commitment to ethics and Company. Our success depends on each of us questions or issues, even if they are difficult. compliance with legal standards. To help accepting personal responsibility for doing the States. Reverse charges if outside the U.S. If you know of any violation of the Standards Interpreters are available. Callers may report our employees live up to our Standards right thing. We accept the obligation to stop INTRODUCTION of Business Conduct or of any applicable of Business Conduct, McDonald’s has or prevent actions that could harm customers, anonymously, and no attempt will be made to law, you are responsible for reporting the established the Global Compliance Office.
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