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P Market Achievements History Montenegro. In 2009, ALDO operates in Spain, MR B’s GENTLEMEN’S BOUTIQUE ALDO GROUP brands are always at the Hong Kong, Senegal, Tunisia, Vietnam and Cyprus. Mr B’s for ALDO is a premium men’s footwear forefront of their market segment. Exclusivity is In 2010, ALDO adds stores in Guadeloupe, collection founded on the principle that a key: styles are designed and developed by each Martinique, Reunion Island, Ivory Coast, Congo, gentleman doesn’t shop; he invests. Mr B’s shoes division with the ALDO Group’s manufacturers Gabon, Mauritius, Kazakhstan, Libya, Malta and are investment pieces. Whether it’s the simplicity and are customised with great precision to suit Honduras. The year 2011 was an important year of a leather loafer or the hand-finished detailing the company’s various brands. for ALDO as it expands to the Dominican Republic, of a brogue oxford wingtip, Mr B uses old Each brand carries its message through store South Korea, Norway, Sweden, Costa Rica, Croatia, world-methods, top-grade leather and refined design, merchandising and style of interaction Ecuador, Armenia, Azerbaijan, China, Italy and France. craftsmanship to build handsome, handcrafted with clients. 2012 was a year of significant growth for modern shoes that are comfortable and robust. The core values: ALDO. In Europe, ALDO opened stores in All told the shoemaking process involves 213 The ALDO GROUP environment is defined by a Georgia, Bosnia, Czech Republic, Lithuania, steps, nearly all of them done by hand in set of values which guide the company at Bulgaria, Slovakia, Latvia, Macedonia, Austria and Europe’s finest factories. every level: Germany. ALDO also expanded in Central Respect - An open-hearted attitude embracing MARKET Africa in Botswana. By 2013, ALDO plans to RECENT DEVELOPMENTS diversity, encouraging equality. The ALDO Group is home to over 20,000 open stores in Angola and El Salvador. ALDO is the first, and only, Canadian retail brand Integrity - The commitment to excellence principled people and is operating in over 1,600 stores to achieve major market penetration in the follow-through on every task undertaken in 77 countries, making it a truly international PRODUCT United States. Since the 1990s the company has Love - Caring passionate enthusiasm, from the fashion destination. Specialising in the design and ALDO specialises in the creation of high-quality transformed this achievement into an international inside out social awareness in action. production of mid-price, quality fashion shoes, fashion footwear, leather goods and accessories. success story. ALDO stores are always modern The ALDO GROUP is a company handbags and accessories, the ALDO GROUP has The brand pays close attention to detail and and fresh in style, with a fun and upbeat internationally known for its social conscience in covered all corners of the footwear market with to fine craftsmanship. ALDO is dedicated to action. ALDO GROUP gives back to its global five signature brands: ALDO, CALL IT SPRING, bringing you both quality and cutting-edge trends communities through fundraising and social LOCALE, LITTLE BURGUNDY and GLOBO. at affordable prices, season after season. What’s awareness campaigns for charities. The company’s While all distinct in character, the ALDO family of more ALDO’s dedicated team of buyers and practice of giving back doesn’t end at the brands all beat with the same heart – an energetic stylists constantly travel the globe to keep you on corporate level: ALDO GROUP team members core containing the spirit and vision of one man and the pulse of fashion. also regularly roll up their sleeves to engage in his dream. A borderless world. A seamless market Whether the latest footwear trends are good works. place. This is the universal vision of the ALDO breaking in London, Milan, Paris, New York or ALDO’s commitment extends beyond fashion; GROUP, a family of brands custom-made to suit the Tokyo, ALDO will have them on your feet first! the brand places a premium on being a good demands of the new, global consumer. Every season ALDO Accessories reveals corporate citizen by working to enrich the To ensure the exclusivity of its brands, the a new selection of merchandise that is fresh, communities in which the brand’s employees live ALDO GROUP carefully controls every stage on-trend and reflective of what is hot on the and work. ALDO is a brand with a conscience, a of production with a loving attention to detail. global fashion scene. This unique retail concept brand that cares. ALDO supports the fight against The company is positioned as a major point of has quickly become a top destination for all the AIDS and breast cancer and its employees work absorption for international trends. This position must-haves in accessories and handbags. year-round to help sick and underprivileged children. lets in-house designers and line builders creatively ALDO’s stores reflect the freshness and ALDO has been involved with the fight against customise products to fill the needs and desires of modern simplicity of the brand. The stores AIDS since 1985, a time when the cause carried the entire spectrum of ALDO GROUP consumers. India, Singapore, Thailand and Malaysia. Apparel fashion boutiques. By 1980 the company became showcase the collection in an environment that with it an unfortunate stigma. Over the years The ALDO GROUP strongly believes in bringing Group currently operates 137 ALDO and ALDO independent and prosperous. Over the course is fun, easy to shop and reflective of the ALDO ALDO has committed millions of dollars to AIDS the world to the doorstep of its consumers. Accessories retail stores across the Middle East, of the next thirteen years, 95 freestanding stores customer. ALDO’s visual merchandising is exciting, awareness and research organisations. ALDO Through direct sourcing, ALDO GROUP put Far East and India. operated under the trade name ALDO. clean and inviting so that customers relish their took a stand with the launch of the ALDO Fights the consumer directly in touch with the finest ALDO entered the US market in 1993 shopping experience. The seasonal advertising AIDS campaign, an effort that demonstrates an manufacturers from around the globe – bypassing ACHIEVEMENTS opening near Boston, Massachusetts. Over the images positioned throughout the stores add a ongoing commitment to this important cause. the middle man and directly delivering superior ALDO has received nominations at the MAPIC course of the next nine years approximately splash of colour to the sleek and uncomplicated Amongst the diverse and talented group of fashion, quality and value. Awards for “Fashion Retailer of the Year” in 125 stores opened in the US alone. By the surroundings. The design – inspired by the latest celebrities from both the big-screen and music Apparel Group LLC, a Dubai based exclusive 2003, 2005 and 2007 as well as for “Best Retail end of this period ALDO operated over 180 in international styling trends – results in a young- industry elite who donated their time and energy licensee, represents this premier Canadian Expansion” in 2011. The influential American successful stores in regional malls and key fashion spirited and dynamic atmosphere where products atmosphere. As the flagship brand of the ALDO to the campaign are: Ludacris, Charlize Theron, fashion shoes and accessories brand in the Gulf, trade publication, Footwear News, named ALDO street locations in most major Canadian urban stand out in a setting that is distinctively urban GROUP, the look is both international and urban. Michelle Yeoh, Pink, Avril Lavigne, Christina “Marketer of the Year” in 2005. In 2007 the centres. ALDO granted franchise rights in 2001 and unmistakably global. Products are the main draw in an ALDO store – Aguilera and the list goes on! “ALDO Fights AIDS” campaign was nominated for the United Arab Emirates and other Gulf The fashion editorial community constantly the setting is there to highlight the merchandise, The campaign used a powerful combination for Marketing Campaign of the Year at the World states - the Abu Dhabi Mall being the first store endorses ALDO’s outstanding selection of which is all within easy reach of the customer. of top celebrities and multiple media genres to Retail Congress in Barcelona, Spain. opened in December 2001. Within months, footwear and accessories. Every month the brand The majority of ALDO stores are mall or street communicate real facts associated with the disease. ALDO has been associated with the Dubai ALDO expanded into all major cities covering receives editorial coverage in high-profile fashion boutiques measuring 150-200 sq mts in floor As part of the campaign, ALDO designed a series Service Excellence for the past few years, which Abu Dhabi, Sharjah, Al Ain and Ajman. Now with magazines and key fashion guides worldwide. space. Larger, more high-concept “destination,” of limited-edition empowerment tags that were is an effort by the government of Dubai to raise 52 stores in the UAE customers can enjoy the Fashion influencers know that ALDO is the stores are open in key high profile markets. sold in-stores and online at www.youthaidsaldo.org. customer service standards. ALDO brand as easily as their North American destination for an extensive and ever-changing ALDO has exceptionally high international brand With 100% of net proceeds benefiting Youth AIDS ALDO has won “Best Shoe Brand” in the counterparts. Even in the UAE, ALDO provides assortment of fashion products. awareness allowing the footwear brand to extend programmes worldwide, the simple act of buying an prestigious Grazia Middle East 2011 Style an unparalleled selection of the latest footwear ALDO RISE into new retail areas and other exciting concepts, empowerment tag protected a young person from Awards. The brand also won “Franchise Operator styles for both men and women, with on-trend Through RISE, ALDO supports, promotes and all under the ALDO banner, including: HIV/AIDS for six months.
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