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Transform Awards North America 2019

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Transform Awards North America 2019 TRANSFORM AWARDS NORTH AMERICA 2019 1 4 Winners 6 Judges 11 Developing online brand intelligence CONTENT 12 Best use of a visual property 13 Best brand architecture solution 14 Best use of copy style or tone of voice 15 Best brand experience 16 Best use of packaging 17 Best use of audio brand 18 Best use of typography PROCESS 19 Best internal communication during a brand development project 20 Best implementation of a brand development project 21 Best implementation of a brand development project across multiple markets STRATEGY 22 Best creative strategy 23 Best brand evolution 24 Best strategic or creative development of a new brand 25 Best development of a new brand within an existing brand portfolio 26 Best naming strategy TYPE 27 Best corporate rebrand following a merger or acquisition 28 Best brand development project to reflect changed mission, values or positioning 29 Best rebrand of a digital property 31 Humanizing Brands, Moving People: How to Connect — and Stay Connected — with Today’s Emotionally-Driven Consumers SECTOR 32 Best visual identity by a charity, NGO or not-for-profit 33 Best visual identity from the education sector 34 Best visual identity from the engineering and manufacturing sector 35 Best visual identity from the financial services sector 36 Best visual identity from the FMCG sector 37 Best visual identity from the food and beverage sector 38 Best visual identity from the healthcare and pharmaceuticals sector 39 Best visual identity from the industrial and basic materials sector Best visual identity from the mining and extractives sector 40 Best visual identity from the professional services sector 41 Best visual identity from the retail sector 42 Best visual identity from the technology, media and telecommunications sector 43 Best visual identity from the travel, leisure and tourism sector 45 Best overall visual identity 46 Grand prix 3 THE WINNERS CONTENT STRATEGY Best use of a visual property Best creative strategy Gold - Urban Justice Center and Superunion Gold - Urban Justice Center and Superunion Silver - Harneys and Living Group Silver - Storyful and Thackway McCord Bronze - Hain Celestial and CBX Bronze - Harneys and Living Group Highly commended - 826 NYC and CBX Bronze - KLA and Salt Branding Highly commended - Historic Hudson Valley and C&G Partners Best brand evolution Gold - Duquesne University Athletics and ChangeUp Best brand architecture solution Silver - Call It Spring, An Aldo Group brand Gold - Baker Tilly and Brandpie and Coley Porter Bell Silver - AST and Starfish Silver - Syniti (formerly BackOffice Associates) and Studio Everywhere Bronze - Toys“R”Us and Lippincott Best use of copy style or tone of voice Highly commended - The J.M. Smucker Company and LPK Gold - Planned Parenthood and Work & Co Silver - Urban Justice Center and Superunion Bronze - Pernod Ricard and Bladonmore Best strategic or creative development of a new brand Highly commended - KLA and Salt Branding Gold - Macerich and FITCH Silver - Oosa and Prophet Bronze - Storylines, Inc. and Tenet Partners Best brand experience Bronze - Avanos and MerchantCantos Gold - Ample Hills Creamery and C&G Partners Highly commended - Syniti (formerly BackOffice Silver - Baked by Melissa and CBX Associates) and Studio Everywhere Silver - CVS Health and Siegel+Gale Bronze - Dell with FITCH and 3D Exhibits Best development of a new brand Highly commended - Pernod Ricard and Bladonmore within an existing brand portfolio Gold - Hain Celestial and CBX Best use of packaging Silver - RISE for Russell Investments and Living Group Gold - Keurig Dr. Pepper and CBX Bronze - Sonepar USA and Tenet Partners Gold - Seedlip and Pearlfisher Highly commended - Freybe Gourmet Foods Ltd and CBA Silver - Æcorn Aperitifs and Pearlfisher Bronze - Straus Family Creamery™ Best naming strategy and Thompson Design Group Gold - RISE for Russell Investments and Living Group Silver - Prisma Health and Monigle Best use of audio brand Silver - Avanos and MerchantCantos Gold - Syniti (formerly BackOffice Associates) Bronze - Valaris and Monigle and Studio Everywhere Highly commended - Aetna and Catchword Branding Silver - Oosa and Prophet TYPE Best use of typography Gold - Urban Justice Center and Superunion Silver - Avanos and MerchantCantos Best corporate rebrand following a merger or acquisition Gold - Valaris and Monigle PROCESS Silver - OneSpan and DeSantis Breindel Silver - Poly and Prophet Best internal communication during Bronze - DuPont and Lippincott a brand development project Highly commended - Prisma Health and Monigle Gold - KLA and Salt Branding Silver - Baker Tilly and Brandpie Best brand development project to reflect changed mission, values or positioning Best implementation of a brand development project Gold - Harneys and Living Group Gold - LCMC Health and Monigle Silver - Baker Tilly and Brandpie Silver - Russell Investments and Living Group Bronze - Syniti (formerly BackOffice Associates) and Bronze - KLA and Salt Branding Studio Everywhere Highly commended - 3Sixty and Designhouse Best implementation of a brand development project across multiple markets Gold - Russell Investments and Living Group THE WINNERS Best rebrand of a digital property Best visual identity from the mining Gold - Harneys and Living Group and extractives sector Silver - US Borax, Rio Tinto and Refactored Gold - Valaris and Monigle Bronze - Corteva Agriscience and Publicis Sapient Highly commended - Connecticut Fund for the Best visual identity from the Environment/Save the Sound and Tenet Partners professional services sector Gold - Harneys and Living Group SECTOR Silver - Ayming and Kimpton Creative Silver - Escalent and Superunion Bronze - Baker Tilly and Brandpie Best visual identity by a charity, NGO or not-for-profit Highly commended - Trustmark and Starfish Gold - Urban Justice Center and Superunion Silver - Equal Justice Initiative and Turner Duckworth Bronze - ADL and Starfish Best visual identity from the retail sector Bronze - Uncommon and Monigle Gold - Toys“R”Us and Lippincott Highly commended - President of the United Nations Silver - BrandBox and FITCH General Assembly and Thackway McCord Bronze - Call It Spring, An Aldo Group brand and Coley Porter Bell Best visual identity from the education sector Gold - Duquesne University Athletics and ChangeUp Best visual identity from the technology, media and telecommunications sector Silver - Washington University and Siegel+Gale Gold - Storyful and Thackway McCord Silver - Syniti (formerly BackOffice Associates) Best visual identity from the engineering and Studio Everywhere and manufacturing sector Bronze - Poly and Prophet Gold - Rockwell Automation and Joe Smith, the brand consultancy of Padilla & Aquent Studios Silver - KLA and Salt Branding Best visual identity from the travel, leisure and tourism sector Gold - Regal and Prophet Best visual identity from the financial services sector Bronze - Hilton and FITCH Gold - iShares and Turner Duckworth Bronze - Club Wyndham and Siegel+Gale Silver - Russell Investments and Living Group Bronze - Canvas Credit Union and Monigle Best overall visual identity Highly commended - Greater Cincinnati Foundation and LPK Urban Justice Center and Superunion Best visual identity from the FMCG sector Grand prix Gold - McDonald’s and Turner Duckworth Urban Justice Center and Superunion Silver - The Mad Optimist and LPK Bronze - VEO Probiotics and 121 Best visual identity from the food and beverage sector Gold - Seedlip and Pearlfisher Silver - Little Caesars and Turner Duckworth Bronze - Tillamook and Turner Duckworth Highly commended - Æcorn Aperitifs and Pearlfisher Highly commended - TAO Hospitality Group and QNY Creative Best visual identity from the healthcare and pharmaceuticals sector Gold - CVS Health and Siegel+Gale Silver - Avanos and MerchantCantos Silver - Nuvance Health and Monigle Bronze - Prisma Health and Monigle Best visual identity from the industrial and basic materials sector Gold - DuPont and Lippincott 5 THE JUDGES Kelly Andersen David Ferreira John Gambell Marketing director Manager of city marketing Senior critic in graphic design Wealth Continuum Group and planning Yale University Printer Kelly is the marketing director at City of Mississauga John Gambell is the Yale University Wealth Continuum Group, a financial David is the City of Mississauga’s Printer. In this role he serves as the services firm based in Wilton, Conn. manager of city marketing university’s visual brand manager and She recently took the agency through and planning, and led the city’s coordinates Yale’s primary graphic a rebrand. Kelly does freelance rebranding project in 2013. Along design, wayfinding, and branding marketing on the side, where she with brand promotion and reputation projects. Prior to 1998, Mr. Gambell assists small business owners to management, David also holds operated a studio in New Haven, create an effective story that can be responsibilities for market research, Connecticut, that designed print implemented through their unique citizen engagement, and business publications and museum exhibition marketing channels. She has also planning. He holds an MBA from catalogues as well as websites, sign worked with several industries that Wilfrid Laurier University and systems, and commercial packaging. include non-profit organizations, an undergraduate degree from His work has been recognized legal firms and herbal markets. Kelly the University of Toronto. David with awards from the American recently accepted a position as an is passionate about developing Association
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