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The digital evolution of Wall Street Emilio Ferrara –SOIC –CNetS–IU Bloomington { [email protected]

Joint work with: MD Conover, C Davis, K McKelvey, F Menczer and A Flammini

The truthy project Meme diffusion on Social Media

 Motivations of the  Key dates and events  Social and inequalities,  #occupywallstreet Adbusters taxation disparities  Sep 17th, 2011 –  Non sustainable capitalistic encampment market models  May 1st, 2012 – Attempt to  Political corruption, corporate revive the movement influence of government  Massive on‐the‐ground in NY, DC and [1]  Mottos and Motives California  “We are the 99%”

movement  Pacifist protest

Occupy [1] http://en.wikipedia.org/wiki/Timeline_of_Occupy_Wall_Street on What’s

Online Research Outline  Research      connectivity Did What’s discourse? What How How information

the

Occupy

much did

type questions:

the

protesters Social

impact of demographics

localized

on change and

users

OSM

interests?

Occupy

use online

is? the

Media? Online

diffusion

of

users’ of involved

Occupy

Social

Occupy

behaviors,

of

users in Occupy

Media

OSM

on

(OSM)? ‐

OSM? related

Geocoding locations Data Collection      [1]

Data from Idea: People Only “Temporal” “Geography” GPS contains and news committed    

collected Occupy Random Occupy Domestic

          

during coordinates)

users’ retrieve ~1% on (Progressives Total Any From Total Any From Total Any Total Any From

from

in

dataset

corpus corpus

OSM

geo

sample Twitter

dataset

tweet tweet tweet tweet

politics

encampments of of of of Jun Sep Jul of

to 7.74M 1.82M 825K 1.5M self marches

3

1 total 1 garden

rd

data

[1] produced containing containing containing st geo st spread

, , , [1]

:

2011

corpus 2011

‐ 2011 tweets tweets 2.0)

: reported tweets tweets ‐ hose ‐

tweets

data

(e.g.,

to to to

(10%

(baseline)

[676K Mar [259K Aug

Aug by

produced

were osor #ows (top #tcot or #ows

sample

a

12

31 random 31

RT] RT]

th st st

rate) ,

, ,

   2012 2012 2012 #occupy{*} #occupy{*}

produced produced

by conservatives

fuzzy blacklist Result: Methods: Goal: politics of locations accuracy volume

set

447K [3

Occupy

of months

25K distinct

by by

geocoding string

55.7% 257K 68K

w users ows users

Twitter

before on

+ level

Bing

users

distinct whitelist Twitter)

and distinct

matching

ows]

geocoded and

high

API Domestic

users traffic

or users w/

#p2 29.3%

+ + high

The geography of Occupy

Volume of traffic per state NY, California and DC are the main actors of the Occupy discourse. Some states very active in political discourse, such as Kentucky or Alabama, show little to no interest in Occupy‐related topics. Deviation from the baseline The intensity in the color represents how much the amount of Occupy‐related traffic deviates from that of domestic politics per state.

Ratio of Content Production to Consumption 4

3

2 Content Stream 1 Domestic

Ratio 0 Occupy Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware District of Columbia Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York Carolina North DakotaNorth Ohio Oklahoma Oregon Pennsylvania Island Rhode South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington Virginia West Wisconsin Wyoming

State

Content production and consumption Ratio = # RT originating from users in the state / # RT retweeted by users in the state Proportion of Retweet Traffic by State

0.25 0.20 0.15 0.10 stream 0.05 Domestic 0.00 New York California of Columbia District Florida Texas Illinois Kentucky Massachusetts Wisconsin Oregon New Jersey Alabama Georgia Pennsylvania Michigan Arizona Virginia Washington Colorado CarolinaNorth Minnesota Missouri Maryland Nevada Ohio Oklahoma Carolina South Indiana Tennessee Montana Louisiana New Hampshire Island Rhode Kansas Hawaii Alaska Utah Mississippi Wyoming Iowa Maine New Mexico Connecticut Arkansas Vermont Idaho Delaware Nebraska West Virginia DakotaNorth DakotaSouth Occupy Proportion of Total Traffic Proportion Total of

State (Ordered by Maximum for Each State)

Content diffusion

NY NY

DC DC CA CA

Interstate communication Occupy‐related discourse show a prominent hub‐and‐spoke structure differently from domestic politics (on the left). Multiscale backbone extraction –confidence level 0.15 Collective Resource framing mobilization

Ratio = Language and framing Collective framing: the social processes whereby movement participants negotiate the shared language and narrative frames that help define the movementʹs identity and goals.

Resource mobilization: the work to marshal the physical and technological infrastructure, human resources, and financial capital necessary to sustain ongoing activity.

Local vs. global communication Occupy communication patterns exhibit heightened diagonal activity (more than 3 times) than domestic politics ones.

 Occupy discourse on Twitter has highly localized geospatial structure: a large amount of traffic is produced and consumed locally per state. This might be explained by Resource Mobilization. analysis ‐  Interstate communication is driven by high‐profile locations acting as information broadcasters. This geo might represent the Collective Framing process. of

 Proximity to on‐the‐ground events plays a big role: users from NY, DC and California are the main actors of the discourse. They produce much more Occupy‐related information than that they consume, unlike other states. Summary

The evolution of Occupy This sign was put in front of a media tent at the Occupy camp in St. James Park (Toronto). Image by Hillary Burridge. Event

Occupy Wall Street Traffic Volume Initial Protests 30000 Initial Arrests 25000 Foley Square March 20000 Times Square Protests 15000 Union Square March Tweets 10000 Zuccotti Cleared

5000 Counter Protest

0 Egyptian Elections 09/11 10/11 11/11 12/11 01/12 02/12 03/12 04/12 05/12 06/12 07/12 08/12 09/12 May Day Strike Date

Activity volume On‐the‐ground events (circles) and Twitter data‐stream outages (blue bands) are highlighted. Bins have 12‐hours length.

Politics and protest keywords The top hashtags adopted by the 25K random users related to domestic politics and foreign social movements. Attention Allocation Topic Occupy 0.4 Domestic

Revolution 0.3 Engaged User Attention Ratio

0.0 0.2 0.1

0.2 Engaged User Ratio 0.1 0.3

0.4

0.5 0.0 0.6 06/11 07/11 08/11 09/11 10/11 11/11 12/11 01/12 02/12 03/12 04/12 05/12 06/12 07/12 08/12 09/12 Date

Attention allocation Engaged User Ratio describes the proportion of active users in each time‐step who produced at least one topically‐related tweet. Engaged User Attention Ratio describes, among these users, the share of average attention allocated to each topic.

In−Group Connectivity Among Occupy Users

0.40 Group −

0.35 Tweet Type

retweets 0.30 mentions 0.25

0.20 Proportion of Activity In Proportion of Activity 06/11 07/11 08/11 09/11 10/11 11/11 12/11 01/12 02/12 03/12 04/12 05/12 06/12 07/12 08/12 09/12 Date

In‐group connectivity Reported values represent means and 95% confidence intervals for each time‐step. Demography of supporters (I)

 Occupy discourse on Twitter is highly correlated in time with on‐the‐ground events. Spikes and high volume of traffic coincide with relevant analysis protests and police actions, marches and strikes.

 The phase of explosive growth has exhausted few weeks after the beginning of the protest. temporal

of

 The volume of Occupy‐related traffic has diminished by orders of magnitude in the latest observation period. Summary  (II) Occupy captured the attention of users with pre‐

existing interests in politics and social protests.

 Occupy users’ interests and amount of attention analysis

dedicated to politics and social discourse did not exhibit any remarkable variation over time.

 Occupy users were already highly temporal

interconnected before the movement’s start. of

 The extent to which Occupy users interacted before the movement’s start and at the end of the observation period is substantially unchanged. Summary

 How groups of users create, interact and evolve in Online Social Media? work

 Can we generalize some features observed for Occupy (e.g., explosive growth, fast decay, etc.) future

to other classes of topics discussed on OSM? and

 How the social and the topical space interact each other to determine the success of certain topics of discussion and the failure of the vast majority of the others? Current Mohsen Jafari-Asbagh Onur Varol Emilio Ferrara Emilio Fil Menczer Thanks! References • • Wall LSONE PLoS Flammini. MD Social Flammini. MD

Conover, Conover,

Street.

Movement Sandro Flammini Sandro Bruno Conçalves Bruno Jacob Ratkiewicz Jacob Lilian Weng

The The (2013)

LSONE PLoS

E C

Digital Geospatial

Ferrara, Davis,

Communication

Evolution

E (in

F

Ferrara, Alex Vespignani Mark Meiss Alex Rudnick Luca Aiello

Menczer, Characteristics preparation)

of

F

Network.

Menczer,

Occupy A

of Mike Conover Johan Bollen Johan Przemek Grabowicz Karissa McKelvey

a

A