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The Fine Print* Sign spinning http://media.www. letter over free soda debacle”, NME, August 7, 2007 Bands May Be Sponsored Like Football ecollegetimes.com/media/storage/ December 3, 2008 “Maccas goes greenish ... but not down Teams”, Rolling Stone, January 15, 2008 paper991/news/2008/06/26/News/Spin- ONLINE PRODUCT PLACEMENT under”, Sydney Morning Herald, November “Groove Armada, Bacardi Toast New Part- The fi ne print* Doctors-3385772.shtml 24, 2009 nership”, Billboard, March 19, 2008 “Sprint off ers $20 for YouTube videos “The human billboards”, Sydney Morning P 792, “Eff ects of Fast Food Branding “Exclusive — White Stripes singer confirms Herald, November 23, 2003 featuring new Instinct”, June 25, 2008 You can find all these references, hyperlinked for your viewing pleasure, at http://blargkaboom.com/2008/06/25/ on Young Children’s Taste Preferences”, Coke ad”, NME.com, November 3, 2005 Assvertising www.ass-vertise.com sprint-off ers-20-for-youtube-videos- Archives of Pediatrics & Adolescent Medi- “The Spice Girls: Cherish these cheeky www.harperaus.com/Gruen.html “Bad hair day? Ask Dunlop”, Rubbermag, featuring-new-instinct/ cine, Vol 161, Number 8, August 2007 hucksters before they’re gone”, Slate, 2004 November 16, 1997 “For a fee, some blogs boost firms”, Boston SPONSOR ME, I’M A CAUSE-RELATED “Golden Palace’s experiments in nude Globe, June 26, 2005 MARKETER “Hip-Hop Sales Pop: Pass the Courvoisier branding”, Slate, June 23, 2003 And Count the Cash”, New York Times, USWEB Tide Loads Of Hope™ www.tide.com/en- September 2, 2002 “Ad tattoos get under some people’s skin”, www.usweb.com US/loads-of-hope/index.jspx USA Today, April 3, 2002 Billboard 2004 Hiphop “Polluting The Blogosphere”, Business Cavill & Co www.cavill.com.au chart www.billboard.com/ “Eye-opener with a pitch”, Las Vegas Sun, “Naomi Watts: The First Lady of Hollywood”, “Churches put their faith in advertising “Mom sells face space for tattoo advertise- Week, July 10, 2006 Notes “Tide’s charitable makeover” www. search/?keyword=petey+pablo#/charts/ July 21, 2008 the Independent, October 16, 2009 Jesus”, Sydney Morning Herald, September ment”, Deseret News, Utah, June 30, 2005 PayperPost brandweek.com/bw/content_display/news- rap-songs?chartDate=2004-06-05 WHAT IS THE GRUEN TRANSFER? “Are You Selling To Me?”, Writer’s Guild “Charlize Theron sued for wearing Dior 9, 2009 “Body Billboards”, ABC (USA) News, July http://payperpost.com/ and-features/packaging-and-design/e3i- “Diddy Inks Ciroc Vodka Deal”, Billboard, Of America www.wga.org/uploadedFiles/ watch”, Daily Telegraph (UK), February “Shock new Jesus ads look like winners”, 24, 2004 d54466e9215cc2ba7605986e3b530a71 Douglas Rushkoff explains the Gruen “Tourism Australia Targets Social Media: October 24, 2007 Transfer http://rushkoff .com/2002/12/19/ news_and_events/press_release/2005/ 8, 2007 SydneyAnglicans.net, August 1, 2009 “Advertising on a dead man”, Webpro Top Fashion Blogger to Visit Australia”, Aaron Barnhart’s blog http://blogs. “Chew on This: Hit Song Is a Gum Jingle”, cbs-script/ white_paper.pdf “Marketing Ghosts In The Commercial”, “Breaking ad: Thanks for sunburn, Jesus”, news, August 5, 2005 Tourism Australia press release, April 9, kansascity.com/tvbarn/2008/12/watching- 2009 Wall Street Journal, July 28, 2008 “The Terrazzo Jungle”, New Yorker, March Time, December 23, 1991 Mumbrella, September 23, 2009 “Student spends day glued to billboard”, tides.html HOW THEY SELL US BEAUTY www.tourism.australia.com/NewsCentre. “She’s not just selling out concerts”, New 15, 2004 PRODUCTS “Rest In Peace”, Sydney Morning Herald, Jesus: All About Lies: www.jesusallabout- United Press International, November 19, McDonald’s www.mcdonalds.com.au 2008 asp?sub=0315&al=3175 York Post, July 3, 2007 October 15, 2004 life.com RMHC Annual Report 2008 www.rmhc.org. HOW TO USE THIS BOOK ‘Ad claims bogus, but we still pay’, News. The Sartorialist ‘Fergie rubbishes product placement “The naked truth about celebrity endorse- “Christian churches claim success in first “University Logo Carved Onto Human Hair au/uploaded_files/pdf/news/2008-Annual- com.au, April 23, 2007 http://thesartorialist.blogspot.com claims’ www.pr-inside.com/entertainment- The $13billion figure www.iabaustralia. ments”, Independent, August 25, 2000 united advertising push”, Mumbrella, with Focused Ion Beam”, Boing Boing, REPORT.pdf com.au/index.php?/news/story/online_ad- SOME THINGS ADVERTISING HAS April 3, 2008 “The Sartorialist rates Sydney vs Mel- blog/2007/07/06/fergie-rubbishes-prod- “Tag, Tiger and timepieces”, Sydney Morn- February 4, 2010 “Big Retailers Keep Ad Budgets Healthy”, vertising_posts_highest_quarter_ever_- GIVEN US: bourne fashion”, Sydney Morning Herald, uct-placement-claims ing Herald, February 17, 2010 “Atheist Misses Local Bus”, Sydney Morning Japan Ads: www.japanads.net Financial Review, March 30, 2009 _466_million April 28, 2009 Maven Strategies www.mavenstrategies. Fear of bad breath Herald, January 8, 2009 Japander: www.japander.com THE HOAX SponsoredTweets FAKE ADS com Global ad revenue www.zenithoptimedia. All Out Of Step, Gerald B Lambert, “Atheists Cry Foul On Ads”, The Age, THE RARE AND EXQUISITE “BIG IDEA” http://sponsoredtweets.com com/about/news/pdf/Adspend%20fore- Doubleday, 1957 “Denmark Sorry For One Night Stand January 29, 2009 “Sex Ads Are Spec Ads, Okay?”, Gawker. “In Hip-Hop, Making Name-Dropping Pay”, casts%20April%202009.pdf “The Father Of Halitosis”, Time, January Hoax”, Nine news, September 15, 2009 David Ogilvy quote p 16, David Ogilvy, “Bloggers Must Disclose Payments for com, July 20, 2009 Washington Post, August 29, 2005 WE ARE ALL CREATIVES Samuel Johnson quote, International 14, 1957 “Visit Denmark, and get a girl preg- Ogilvy on Advertising, 1985, Vintage Books. Reviews”, AP, October 5, 2009 VW Suicide Bomber www.snopes.com/ Kluger Press Release www.24-7pressre- Thesaurus of Quotations, Thomas Y. AdCult USA, James B Twitchell, Columbia nant”, Museum Of Hoaxes, September “Customer made ads”, trendwatching. 50 Greatest PR Stunts Of All Time “Cash finally flows as companies catch photos/advertisements/vwpolo.asp lease.com/press-release/kluger-agency- Crowell Company, 1970 com, May 2005 comments-on-product-placement-66510. University Press, 1997 2009 www.taylorherring.com/blog/index.php/ on to the lure of the blog”, The Australian, Ford Sportka Evil Twin www.snopes.com/ May 17, 2010 php Marshall McLuhan quote p 203, Under- Freakonomics, Steven Levitt and Stephen J Adam Ferrier interview, Mumbo Report, “User-generated content starts to take tag/top-50-pr-stunts/ photos/advertisements/sportka.asp standing Media: The Extensions of Man, hold in advertising”, New York Times, May Kluger website http://klugeragency.com Dubner, William Morrow, 2005 Mumbrella, October 2009 Mattel’s Pink Street www.aidan.co.uk/ “Mr. Social: Ashton Kutcher Plans to Be the Nokia Cat www.snopes.com/photos/ad- New American Library, 1964 11, 2006 Next New-Media Mogul”, Fast Company, Armpit shaving display_page.php?photo=McrSalAshStPink vertisements/nokia.asp “Branding Pop Culture, The Kluger Agency HOW THEY SELL US TELEPHONE “Doritos aims for Superbowl magic to rub BarbieStepsV.jpg December 1, 2009 Connects Lady GaGa and Vixens Visions”, Mark Crispin Miller quote TV documentary, The Shaving Historical Timeline Fosters Bungee www.snopes.com/photos/ SERVICES off on Australia”, Mumbrella, February 25, Kluger press release, August 6, 2008 The Persuaders, PBS, 2004 www.quikshave.com/timeline.htm Guinness Bottle Drop ANYHOW… advertisements/bungee.asp Australia’s Top Advertisers, 2008 2009 http://wiki.answers.com/Q/What_is_the_ www.einnews.com/pr-news/10332- HOW THEY SELL US BREAKFAST Gillette YouTube channel p205, Product placement in Hollywood “Liberal Pranksters Hand Out Times Spoof”, nielsen.com/site/documents/TopAdvertis- “Doritos Fan Trumps Advertising Profes- Guinness_1759-1959_bottle_value branding-pop-culture-the-kluger-agency- CEREAL www.youtube.com/user/gillette films: a history, Kerry Segrave, McFarland & New York Times, November 12, 2008 ers2008ADNEWSMarch2709.pdf sionals And Wins $1 Million Super Bowl Earth Hour connects-lady-gaga-and-vixens-visions The diamond engagement ring Company, 2004. “Popular cereals fail ‘good for you’ test”, Advertising Challenge”, Press release, www.earthhour.org/History.aspx http://cityroom.blogs.nytimes. the Age, April 29, 2009 The Rise and Fall Of Diamonds, Edward Jay HOW THEY SELL US BOTTLED WATER February 2, 2009 “Tobacco firms’ subtle tactics lure smokers com/2008/11/12/pranksters-spoof-the- HOW THEY SELL US FEMININE Epstein, Simon & Schuster, 1982 Australian Conservation Foundation FAQ: Movember to their brand”, The Observer, September times/ HYGIENE “Most brekky cereals still failing kids”, www.fritolay.com/about-us/press- http://au.movember.com/about/ Choice, April 27, 2009 Depression in japan www.acfonline.org.au/articles/news. release-20090202.htm 25, 2005 The Yes Men www.theyesmen.org Tampon-makers can’t mention the V-word. “Film explores antidepressant use in asp?news_id=2114#17 The Story Of Movember www.beyondblue. Period.”, The Guardian, March 17, 2010 Doritos: http://doritos.com.au “Big tobacco flicks cash at pub ban”, The The Yes Men’s Fake New York Times A HISTORY OF PRODUCT Japan”, Japan Times, July 12, 2007 org.au/index.aspx?link_id=59.1218 “Breaking the bottled water habit”, Age, August 5, 2006 www.spiegel.de/media/0,4906,19346,00. “Tampon, pizza and impotence advertise- PLACEMENT Subway Shuff le: www.subway.com.au Does Your Soul have A Cold? www.imdb. G magazine, September 7, 2008 Tap
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