Sign spinning http://media.www. letter over free soda debacle”, NME, August 7, 2007 Bands May Be Sponsored Like Football ecollegetimes.com/media/storage/ December 3, 2008 “Maccas goes greenish ... but not down Teams”, Rolling Stone, January 15, 2008 paper991/news/2008/06/26/News/Spin- ONLINE PRODUCT PLACEMENT under”, Sydney Morning Herald, November “Groove Armada, Bacardi Toast New Part- The fi ne print* Doctors-3385772.shtml 24, 2009 nership”, Billboard, March 19, 2008 “Sprint off ers $20 for YouTube videos “The human billboards”, Sydney Morning P 792, “Eff ects of Fast Food Branding “Exclusive — White Stripes singer confirms Herald, November 23, 2003 featuring new Instinct”, June 25, 2008 You can find all these references, hyperlinked for your viewing pleasure, at http://blargkaboom.com/2008/06/25/ on Young Children’s Taste Preferences”, Coke ad”, NME.com, November 3, 2005 Assvertising www.ass-vertise.com sprint-off ers-20-for-youtube-videos- Archives of Pediatrics & Adolescent Medi- “The Spice Girls: Cherish these cheeky www.harperaus.com/Gruen.html “Bad hair day? Ask Dunlop”, Rubbermag, featuring-new-instinct/ cine, Vol 161, Number 8, August 2007 hucksters before they’re gone”, Slate, 2004 November 16, 1997 “For a fee, some blogs boost firms”, Boston SPONSOR ME, I’M A CAUSE-RELATED “Golden Palace’s experiments in nude Globe, June 26, 2005 MARKETER “Hip-Hop Sales Pop: Pass the Courvoisier branding”, Slate, June 23, 2003 And Count the Cash”, New York Times, USWEB Tide Loads Of Hope™ www.tide.com/en- September 2, 2002 “Ad tattoos get under some people’s skin”, www.usweb.com US/loads-of-hope/index.jspx USA Today, April 3, 2002 Billboard 2004 Hiphop “Polluting The Blogosphere”, Business Cavill & Co www.cavill.com.au chart www.billboard.com/ “Eye-opener with a pitch”, Las Vegas Sun, “Naomi Watts: The First Lady of Hollywood”, “Churches put their faith in advertising “Mom sells face space for tattoo advertise- Week, July 10, 2006 Notes “Tide’s charitable makeover” www. search/?keyword=petey+pablo#/charts/ July 21, 2008 the Independent, October 16, 2009 Jesus”, Sydney Morning Herald, September ment”, Deseret News, Utah, June 30, 2005 PayperPost brandweek.com/bw/content_display/news- rap-songs?chartDate=2004-06-05 WHAT IS THE GRUEN TRANSFER? “Are You Selling To Me?”, Writer’s Guild “Charlize Theron sued for wearing Dior 9, 2009 “Body Billboards”, ABC (USA) News, July http://payperpost.com/ and-features/packaging-and-design/e3i- “Diddy Inks Ciroc Vodka Deal”, Billboard, Of America www.wga.org/uploadedFiles/ watch”, Daily Telegraph (UK), February “Shock new Jesus ads look like winners”, 24, 2004 d54466e9215cc2ba7605986e3b530a71 Douglas Rushkoff explains the Gruen “Tourism Australia Targets Social Media: October 24, 2007 Transfer http://rushkoff .com/2002/12/19/ news_and_events/press_release/2005/ 8, 2007 SydneyAnglicans.net, August 1, 2009 “Advertising on a dead man”, Webpro Top Fashion Blogger to Visit Australia”, Aaron Barnhart’s blog http://blogs. “Chew on This: Hit Song Is a Gum Jingle”, cbs-script/ white_paper.pdf “Marketing Ghosts In The Commercial”, “Breaking ad: Thanks for sunburn, Jesus”, news, August 5, 2005 Tourism Australia press release, April 9, kansascity.com/tvbarn/2008/12/watching- 2009 Wall Street Journal, July 28, 2008 “The Terrazzo Jungle”, New Yorker, March Time, December 23, 1991 Mumbrella, September 23, 2009 “Student spends day glued to billboard”, tides.html HOW THEY SELL US BEAUTY www.tourism.australia.com/NewsCentre. “She’s not just selling out concerts”, New 15, 2004 PRODUCTS “Rest In Peace”, Sydney Morning Herald, Jesus: All About Lies: www.jesusallabout- United Press International, November 19, McDonald’s www.mcdonalds.com.au 2008 asp?sub=0315&al=3175 York Post, July 3, 2007 October 15, 2004 life.com RMHC Annual Report 2008 www.rmhc.org. HOW TO USE THIS BOOK ‘Ad claims bogus, but we still pay’, News. The Sartorialist ‘Fergie rubbishes product placement “The naked truth about celebrity endorse- “Christian churches claim success in first “University Logo Carved Onto Human Hair au/uploaded_files/pdf/news/2008-Annual- com.au, April 23, 2007 http://thesartorialist.blogspot.com claims’ www.pr-inside.com/entertainment- The $13billion figure www.iabaustralia. ments”, Independent, August 25, 2000 united advertising push”, Mumbrella, with Focused Ion Beam”, Boing Boing, REPORT.pdf com.au/index.php?/news/story/online_ad- SOME THINGS ADVERTISING HAS April 3, 2008 “The Sartorialist rates Sydney vs Mel- blog/2007/07/06/fergie-rubbishes-prod- “Tag, Tiger and timepieces”, Sydney Morn- February 4, 2010 “Big Retailers Keep Ad Budgets Healthy”, vertising_posts_highest_quarter_ever_- GIVEN US: bourne fashion”, Sydney Morning Herald, uct-placement-claims ing Herald, February 17, 2010 “Atheist Misses Local Bus”, Sydney Morning Japan Ads: www.japanads.net Financial Review, March 30, 2009 _466_million April 28, 2009 Maven Strategies www.mavenstrategies. Fear of bad breath Herald, January 8, 2009 Japander: www.japander.com THE HOAX SponsoredTweets FAKE ADS com Global ad revenue www.zenithoptimedia. All Out Of Step, Gerald B Lambert, “Atheists Cry Foul On Ads”, The Age, THE RARE AND EXQUISITE “BIG IDEA” http://sponsoredtweets.com com/about/news/pdf/Adspend%20fore- Doubleday, 1957 “Denmark Sorry For One Night Stand January 29, 2009 “Sex Ads Are Spec Ads, Okay?”, Gawker. “In Hip-Hop, Making Name-Dropping Pay”, casts%20April%202009.pdf “The Father Of Halitosis”, Time, January Hoax”, Nine news, September 15, 2009 David Ogilvy quote p 16, David Ogilvy, “Bloggers Must Disclose Payments for com, July 20, 2009 Washington Post, August 29, 2005 WE ARE ALL CREATIVES Samuel Johnson quote, International 14, 1957 “Visit Denmark, and get a girl preg- Ogilvy on Advertising, 1985, Vintage Books. Reviews”, AP, October 5, 2009 VW Suicide Bomber www.snopes.com/ Kluger Press Release www.24-7pressre- Thesaurus of Quotations, Thomas Y. AdCult USA, James B Twitchell, Columbia nant”, Museum Of Hoaxes, September “Customer made ads”, trendwatching. 50 Greatest PR Stunts Of All Time “Cash finally flows as companies catch photos/advertisements/vwpolo.asp lease.com/press-release/kluger-agency- Crowell Company, 1970 com, May 2005 comments-on-product-placement-66510. University Press, 1997 2009 www.taylorherring.com/blog/index.php/ on to the lure of the blog”, The Australian, Ford Sportka Evil Twin www.snopes.com/ May 17, 2010 php Marshall McLuhan quote p 203, Under- Freakonomics, Steven Levitt and Stephen J Adam Ferrier interview, Mumbo Report, “User-generated content starts to take tag/top-50-pr-stunts/ photos/advertisements/sportka.asp standing Media: The Extensions of Man, hold in advertising”, New York Times, May Kluger website http://klugeragency.com Dubner, William Morrow, 2005 Mumbrella, October 2009 Mattel’s Pink Street www.aidan.co.uk/ “Mr. Social: Ashton Kutcher Plans to Be the Nokia Cat www.snopes.com/photos/ad- New American Library, 1964 11, 2006 Next New-Media Mogul”, Fast Company, Armpit shaving display_page.php?photo=McrSalAshStPink vertisements/nokia.asp “Branding Pop Culture, The Kluger Agency HOW THEY SELL US TELEPHONE “Doritos aims for Superbowl magic to rub BarbieStepsV.jpg December 1, 2009 Connects Lady GaGa and Vixens Visions”, Mark Crispin Miller quote TV documentary, The Shaving Historical Timeline Fosters Bungee www.snopes.com/photos/ SERVICES off on Australia”, Mumbrella, February 25, Kluger press release, August 6, 2008 The Persuaders, PBS, 2004 www.quikshave.com/timeline.htm Guinness Bottle Drop ANYHOW… advertisements/bungee.asp Australia’s Top Advertisers, 2008 2009 http://wiki.answers.com/Q/What_is_the_ www.einnews.com/pr-news/10332- HOW THEY SELL US BREAKFAST Gillette YouTube channel p205, Product placement in Hollywood “Liberal Pranksters Hand Out Times Spoof”, nielsen.com/site/documents/TopAdvertis- “Doritos Fan Trumps Advertising Profes- Guinness_1759-1959_bottle_value branding-pop-culture-the-kluger-agency- CEREAL www.youtube.com/user/gillette films: a history, Kerry Segrave, McFarland & New York Times, November 12, 2008 ers2008ADNEWSMarch2709.pdf sionals And Wins $1 Million Super Bowl Earth Hour connects-lady-gaga-and-vixens-visions The diamond engagement ring Company, 2004. “Popular cereals fail ‘good for you’ test”, Advertising Challenge”, Press release, www.earthhour.org/History.aspx http://cityroom.blogs.nytimes. the Age, April 29, 2009 The Rise and Fall Of Diamonds, Edward Jay HOW THEY SELL US BOTTLED WATER February 2, 2009 “Tobacco firms’ subtle tactics lure smokers com/2008/11/12/pranksters-spoof-the- HOW THEY SELL US FEMININE Epstein, Simon & Schuster, 1982 Australian Conservation Foundation FAQ: Movember to their brand”, The Observer, September times/ HYGIENE “Most brekky cereals still failing kids”, www.fritolay.com/about-us/press- http://au.movember.com/about/ Choice, April 27, 2009 Depression in japan www.acfonline.org.au/articles/news. release-20090202.htm 25, 2005 The Yes Men www.theyesmen.org Tampon-makers can’t mention the V-word. “Film explores antidepressant use in asp?news_id=2114#17 The Story Of Movember www.beyondblue. Period.”, The Guardian, March 17, 2010 Doritos: http://doritos.com.au “Big tobacco flicks cash at pub ban”, The The Yes Men’s Fake New York Times A HISTORY OF PRODUCT Japan”, Japan Times, July 12, 2007 org.au/index.aspx?link_id=59.1218 “Breaking the bottled water habit”, Age, August 5, 2006 www.spiegel.de/media/0,4906,19346,00. “Tampon, pizza and impotence advertise- PLACEMENT Subway Shuff le: www.subway.com.au Does Your Soul have A Cold? www.imdb. G magazine, September 7, 2008 Tap Project “Tobacco companies take advantage of pdf ments top complaints list, says Advertising Product Placement in Hollywood Films: com/title/tt0995716 Carlton Dry Team Dry: www.teamdry. www.tapproject.org/about Standards Bureau”, Sunday Telegraph, Australasian Bottled Water Institute: www. internet loophole”, ABC News, October “Swiss Newspaper Falls for Prankster’s A History, Kerry Seagrave, McFarland & com.au January 4, 2009 Our vision of Santa Claus bottledwater.org.au “UNICEF Turns Tap Project Off Until 2010”, 9, 2009 Fake Gucci Ad”, Associated Press, February Company, 2004. It’s No Picnic: http://itsnopicnic.tv B&T, January 12, 2009 “A Standardized Santa Appears To New Pacific Institute Bottled Water and Energy “Behind the digital masquerade, an ad 27, 2007 BRAND NEW SCHOOLS “The hidden history of product place- York Children”, New York Times, November Fact Sheet “Unhappy little Vegemites vent their fury Best job in the world is still an ad”, Sydney Morning Herald, “Armored truck robber uses Craigslist to “Drinks companies criticised over in- ment”, Journal of Broadcasting & Electronic 17, 1927 www.pacinst.org/topics/water_and_sus- over iSnack 2.0”, The Age, September “Rush for ‘best job in the world’ crashes November 20, 2009 make getaway”, King5.com, October 1, school adverts”, The Guardian, December Media, December 2006 tainability/bottled_water/bottled_water_ 29, 2009 website”, Sydney Morning Herald, January Cokelore: www.thecoca-colacompany. Remarks by Michael Szymanczyk, Investor 2008 29, 2008 “A History of Product Placement”, Brand com/heritage/cokelore_santa.html and_energy.html “iSnack 2.0 launch none too crafty”, The 14, 2009 Presentation, 2008. www.altria.com/down- “Wash. Man Pulls Off Robbery Using Craig- Children’s Food campaign www.childrens- Channel, 2004 “Bottled water banned to save environ- Age, October 2, 2009-11-10 “Best job in the world hits TV screens”, load/pdf/Altria_remarks_031108.pdf Dream Of Santa: Haddon Sundblom’s slist, Pepper Spray”, ABC News (USA), foodcampaign.net “Clark Gable and Undershirt Sales”, Vision, Barbara Fahs Charles and JR Taylor, ment”, Daily Telegraph, November 22, “Cheesy? Kraft’s second bite at name”, Sydney Morning Herald, May 12, 2010 “Cigarettes up, and plain packaging October 1, 2008 Snopes.com www.snopes.com/movies/ Staples & Charles, 1992 2007 Sydney Morning Herald, October 7, 2009 “British adventurer wins ‘Best job in the compulsory to help stub out smoking”, Commercial Alert www.commercialalert. HOW THEY SELL US BANKS org/issues/education actors/gable1.asp The tour de france “The real cost of bottled water”, The Age, “Should marketers look to consumers for world’”, Sydney Morning Herald, May 6, Sydney Morning Herald, April 29, 2010 The first soap opera p 78, A History of “1903-1914: Pioneers and ‘assasins’”, BBC August 19, 2007 ideas, as Kraft did for vegemite?”, AdNews, 2009 “A million fewer smokers by 2020: “Which bank has TV’s worst ad? The Com- “Schoolgirls to be given make up lessons by cosmetics brand”, Mumbrella, Novem- Advertising, Stephane Pincas and Marc Sports report, June 5, 2001 “Dentists call for fluoride in bottled water”, October 23, 2009 “Briton Ben Southall wins ‘best job in the expert”, Sydney Morning Herald, April 29, monwealth”, Daily Telegraph, February 14, 2008 ber 9, 2009 Loiseau, Taschen, 2006 Off icial website www.letour.fr The Australian, December 1, 2007 “Finding a Gold Mine in Digital Ditties, New world’”, The Times, May 7, 2009 2010 “The Stories Behind 10 Famous Product York Times, October 27, 2008 The Great Schlep Fashion Roll Call www.fashionrollcall. “For Sponsors, Tour Is Nearly a Monthlong WHAT IS PINKWASHING? ASK AN EXPERT: DR AMANTHA IMBER KNOW YOUR PRODUCT com.au Placements”, Mental Floss, April 6, 2008 Bonanza of Exposure”, New York Times, www.thegreatschlep.com “Pink my product — it’s that time of ADS THAT WALK AMONG US P 2, The Hidden Persuaders, Vance Pack- “Rihanna Signs with CoverGirl”, Vibe.com, “Reebok’s Suit Over ‘Jerry Maguire’ Shows July 19, 2007 The Best Laid Plans... Rock The Schools www.rocktheschools. year again”, Crikey, October 15, 2007 “Man off ers face as advertising space”, ard, Pocket Books, 1957. December 5, 2006 com.au Risks of Product Placement”, New York “Model Jerry Hall’s Albatross Wins the Big HOW THEY SELL US 4WDS NBCF Pink Products Page 2009 AAP, April 8, 2008 “Nokia comes up big in Katy Perry video”, Times, February 7, 1997 Bird Race”, National Geographic News, July FOLLOW THE MONEY “Dove Gets Real With Schoolkids”, B&T, www.nbcf.org.au/page.asp?category_ “Jason has a face for advertising”, Sunrise, Product Placement news, October 27, June 13, 2006 “New Bond Film A Giant Advert”, BBC, Federal Chamber of Automotive Industries 13, 2004 HOW THEY SELL US BURGERS id=1&subcategory_id=34&page_id=339 Channel Seven, April 9, 2008 2008 November 18, 2002 sales figures: www.fcai.com.au/sales “Junk food meal toys do not foster ‘pester Dove Self-Esteem Fund launches “Tragedy Hits Big Bird Race”, ABC Radio, “The Monetization of Mimi: Mariah CD to “Four-wheel-drive sales into highest “Pink Ribbon Promises”, Time, October “World’s first living advertisement makes power’: watchdog”, Sydney Morning Educational Schools Program “Licensed To Sell”, the Telegraph (UK), August 1, 2005 Have Ads”, Brand Week, August 1, 2009 gear”, Sydney Morning Herald, January 8, 2006 a big splash”, Press release, December Herald, December 25, 2009 www.campaignforrealbeauty.com.au/ November 18, 2006 8, 2003 “Thank You Axl for the FREE DR PEPPER” 7, 2005 Think Before You Pink: www.thinkbeforey- “See salad, eat fries: When healthy menus “Mariah Carey’s ‘Memoirs’ to Include Mini- in-the-news/press-release4.asp “Product Placement Takes the Stage”, www.send2press.com/PRnetwire/ oupink.org www.chinesedemocracy.com/index.php/ backfire”, Duke University press release, Magazine and Advertisements”, Rolling “Beauty is still measured by thighs”, Entrepreneur, April 28, 2007 THE CELEBRITY ENDORSEMENT pr_03_1208-cihost.shtml the-news/58-thank-you-axl-for-the-free- April 21, 2009 Stone, August 3, 2009 Sydney Morning Herald, July 1, 2006 “And now, a cheer from our sponsor”, “Paltrow, Mommy and Model”, USA Today, HOW THEY SELL US JESUS “Forehead ad auction hits $30,000”, BBC, dr-pepper www.eurekalert.org/pub_releas- “EMI set to take corporate world for a “McDonald’s makes major move into Sydney Morning Herald, April 24, 2004 May 22, 2005 Jesus: All About Life: www.allaboutlife. January 14, 2005 “Guns N’ Roses lawyer blasts Dr Pepper”, es/2009-04/du-sse042109.php spin”, The Financial Times (UK), January school education with free online maths com.au “Blasting Away at Product Placement”, “Trust me, I’m a star”, Sydney Morning Human billboard www.reference.com/ Reuters, November 26, 2008 “McDonald’s Study Proves The Power of 15, 2008 program”, Daily Telegraph, March 20, Business Week, October 15, 2009 Herald, September 10, 2005 Jesus Racing: www.jesusracing.com.au browse/wiki/Human_billboard “Dr Pepper responds to Guns N’ Roses TV Advertising”, Product Placement News, “EMI Chairman Confirms Cutbacks, Says 2009
282 The Gruen Transfer The Gruen Transfer 283
IINT_GruenTransfer.inddNT_GruenTransfer.indd 282-283282-283 112/07/102/07/10 3:523:52 PMPM “Backing for McDonald’s role in schools”, 10. p 18, The Columbia Dictionary of docs/2010/february/JCR_Elder_FEB10.pdf “Wish for rain to wash away Homer”, BBC, HOW THEY SELL US THE CULT OF APPLE in Osaka”, Japan Today, December 26, “TalkTalk courts controversy with £100k The Age, October 20, 2009 Quotations, Robert Andrews, Columbia Enhanced Air Technologies 2004 press July 16, 2007 WEIGHT LOSS The Simpsons “Mypods and Broomsticks”, 2008 stunt involving ex-pickpocketers”, Brand NAB Schools First University Press, 1993. release www2.prnewswire.com/cgi-bin/ Artfield www.artfield.de Roy Morgan Magazine readership www. Episode 7, Season 20, 2008. “Belfast developer ‘fakes queue’ outside Republic, August 20, 2009-08-23 www.schoolsfirst.com.au 11. Your Money’s Worth: A Study in the stories.pl?ACCT=104&STORY=/www/ roymorgan.com/news/press-releas- estate agents”, Contract Journal, June 8, Slumvertising Circlemakers www.circlemakers.org DOES SEX SELL? “Health taskforce needs to close the loop Waste of the Consumer’s Dollar, The story/01-13-2004/0002088232&EDATE= es/2009/879 2009 Julius Maggi www.foodreference.com/ MacMillan Company, 1927. As reported by “Dubai makes record books with world’s “Does Sex Really Sell? Perhaps Not to html/untitled2595.html on sneaky advertising to primary school “Freshly Baked Ads Are Toast”, San Fran- biggest ad”, Arabianbusiness.com, Octo- “Weighty Gains All Round”, The Australian, Edible billboard children”, Victorian Cancer Council press Adbusters magazine: cisco Chronicle, December 5, 2006 March 1, 2009 Women”, LiveScience.com, September “Shoppers eat chocolate billboard”, BBC, It’s raining ads ber 25, 2007 7, 2006 release, September 7, 2009 12. p 134, Ways of Seeing, John Berger, Brit- Play-Doh fragrance www.business- The ACA story www.youtube.com/watch? April 3, 2007 “Soon in Japan it’ll be raining ads”, Sydney www.cancervic.org.au/media/media- ish Broadcasting Corporation and Penguin KFC’s giant logo http://web.archive.org/ “Does Sex Sell? New Study Shows How Morning Herald, July 29, 2005 wire.com/portal/site/google/index. web/20061224114447/ v=8p6zlmTR5hA&feature=player_ “CBS embarks on an egg-selling ad releases/2009-media-releases/media- Books, 1980. To Make Women Respond To Sexy Ads”, Product placement in lectures jsp?ndmViewId=news_view&newsId=2006 http://www.kfc.com/about/pressreleas- embedded# venture”, MSNBC. 23 July, 2006 releases-sep-2009/health-taskforce-close- ScienceDaily, February 26, 2009 Coff ee Company campaign www.freecof- 13. p 371, The Want Makers: Inside the 0501005660&newsLang=en es/111406.asp P10-11, Yes! 50 Scientifically Proven Ways Gourmet Impressions the-loop.html World of Advertising, Eric Clark, Penguin “Erotic and Violent Images Cloud Vision, fee4students.nl Burger King fragrance www.bk.com/en/us/ “Giant Nullarbor logo zooms back into To Be Persuasive, Noah J Goldstein, Steve www.gourmetimpression.com “Schools are a marketer’s dream venue, Books, 1988. campaigns/fire-meets-desire.html Study Finds”, LiveScience.com, August Ads that watch you focus”, Sydney Morning Herald, December J Martin and Robert B Cialdini, Free Press, It’s about talkability The Age, October 21, 2009 11, 2005 Loser: The Ads Have Eyes, January 2009 14. p 371, The Want Makers: Inside the “Smells Like Brand Spirit”, Fast Company, 13, 2006 2008 “Jackie O stars in ‘local’ Robots”, Sun “Sex in advertising research: A review of www.spectrum.ieee.org/computing/soft- VIDEO GAME ADVERTISING World of Advertising, Eric Clark, Penguin December 19, 2007 Herald, March 27, 2005 Books, 1988. See it on Google Maps http://maps.google. NEW, IMPROVED TELEVISION content, eff ects, and functions of sexual ware/loser-the-ads-have-eyes “Is That a Video Game — or an Ad?”, Whiff : The Revolution Of Scent Communi- com/maps?q=Sydney,+Australia+(home)&ie Bathroom bonanza “Viewers Fast-Forwarding Past Ads? Not Al- information in consumer advertising”, Tom Billboards with facial-recognition Business Week, January 25, 2006 15. p 212, And Here’s The Kicker, Mike cation In The Information Age, C Russell =UTF8&z=14&ll= -32.216214,125.358896&sp “Ski Jump Toilets in Japan promote ways”, New York Times, February 16, 2007 Reichert, Annual Review of Sex Research, software trickling out www.engadget. Sacks, Writer’s Digest Books, 2009 Brumfield, James Goldney and Stephanie n=0.033113,0.086517&t=k&om=1 Canned Coff ee”. Toxel.com, March 15, “Advertisers pay for video games”, San 2002 com/2008/06/04/billboards-with-facial- 16.Bill Hicks — Revelations tour www. Gunning, Quimby Press, 2008 “Future Implications: We fast-forward (and http://findarticles.com/p/articles/mi_ 2009 Francisco Chronicle, July 25, 2005 HOW THEY SELL US BEER watch) commercials”, CNET, July 5, 2007 recognition-software-trickling-out youtube.com/watch?v=gDW_Hj2K0wo “Taste Before You Buy”, Science Friday, qa3778/is_200201/ai_n9032366/ 10 Creative Bathroom Ads “In-Game Ads Could Reach $2 Bil.”, Microsoft prototype targets ads based on Dissenter: Tom Waits June 21, 2007 Alcohol Beverages Advertising Code “TV ads still grab attention in fast-forward”, http://www.oddee.com/item_96607.aspx AdWeek, April 12, 2006 www.afa.org.au/public/content/ MSNBC, October 2, 2008 “PARDONNNN!!!!” viewer’s gender, Seattle Post-Intelligencer, The Tom Waits Library First Flavor www.firstflavor.com ESPN Soccer Urinal http://adsoftheworld. “BP in SimCity Societies, Ikea in Sims”, ViewCategory.aspx?id=644 Get The Picture January 18, 2007 www.tomwaitslibrary.com “DVR fast-forwarding may not be fatal to com/media/ambient/espn_soccer_ Adverlab, March 23, 2008 HOW THEY SELL US PETROL The Want Makers, Eric Clark, Hodder & TV advertising”, Science Centric, Novem- www.afc.gov.au/GTP/mpads.html Cop car commerce “Still Fighting for the Right to His Voice”, urinal?size=_original “Tom Clancy’s Splinter Cell Pandora Advertising is failure www.buzzmachine. Staughton, 1988 ber 3, 2008 “For cruisers, an ad-on”, Boston Globe, New York Times, January 20, 2006 PRODUCT PLACEMENT Mini Cooper Utilizes Piss-Vertising November 30, 2007 Tomorrow to feature the P900 and T637”, com/2009/04/02/advertising-is-failure “‘Man plums’ beer ads pulled from the “Telstra rabbit film hops into taxpayers”, Dissenter: Woody Allen IN BOOKS Urinal Ad www.bluemedia.com/blueline/ Gamezone, March 10, 2004 internet”, Sydney Morning Herald, March The Australian, October 16, 2008 “Mama Mia! Italian Police Roll in a Lambo- WHAT IS GREENWASHING? James Patterson website www.jamespat- environmental-graphics/mini-cooper- “Sony builds pizza-order function into “Director Woody Allen defends set location rghini”, Wired.com, October 24, 2008 22, 2010 The Adventures Of Seinfeld and Superman terson.com utilizes-piss-vertising-urnial-ad ‘Everquest II”, USA Today, February 24, of ‘Vicky Cristina Barcelona’”, Barcelona “Saab ‘Grrrrrreen’ claims declared mislead- “Careless driver writes off Italian police’s www.wddg.com/projects/superman_ Chicks with guns 2005 Reporter, 2008 ing by Federal Court”, ACCC, September NO CAN DO Cross, James Patterson, Little Brown & prized Lamborghini”, Guardian, November seinfeld Company, 2006 “Best Face Forward: How Israel, “Star treatment for Woody Allen sets 18, 2008 “100 Things You Can’t Do In Advertising”, 30, 2009 “Product placement on the rise in video “Test stars’ spin on beach cricket”, The approaching 60, is rebranding itself to www.accc.gov.au/content/index.phtml/ B&T, October 24, 2008 Fay Weldon interview, Campaign, games”, Forbes, July 21, 2006 Barcelona grumbling”, The Guardian, July attract more visitors”, AdWeek, March 17, Extreme scrabble itemId/843395 Australian, September 27, 2006 September 1998 31, 2007 2008 “Scrabble an extreme word”, Herald Sun, “Money Matters in Cybercash Game”, BBC, ADS IN SPACE!!!! “TAC: Sudden Impact valuable message”, September 15, 2005 “Green fridge labelled a fraud”, Sydney “Now, many words from our sponsor”, November 11, 2008 HOW THEY SELL US CHOCOLATE Moon Publicity www.moonpublicity.com TV Tonight, December 12, 2008 What’s in a name? Morning Herald, March 17, 2010 New York Times, September 3, 2001 “Scrabble enthusiasts take love of board- “A Virtual World but Real Money”, New York Reader’s Digest Most Trusted Brands 2009 United Nations report on Obtrusive Space “The Cat who got the cream”, BBC, “Regulator demands muscle on ‘green’ Ready Steady Cook: Products We Use “Jewellers sponsor Fay Weldon’s latest game to extreme lengths” Mirror (UK), Times, October 19, 2006 www.readersdigest.com.au/life/australias- Advertising www.unoosa.org/pdf/reports/ August 5, 1999 ads”, Sydney Morning Herald, January http://readysteadycook.ten.com.au/ literary gem”, The Guardian, September November 6, 2008 most-trusted-brands-2009/article142056. ac105/AC105_777E.pdf “Whiskas still lapping it up”, The Age, June “Advertisers get young gamers in their 26, 2010 products-we-use.htm 4, 2001 sights”, The Guardian, May 19, 2006 html “Pizza Hut Puts Pie in the Sky with Rocket 16, 2007 HOW WE THINK Green marketing and the Trade Practices Easy To Assemble www.easytoassemble.tv “Your ad here”, Salon.com, September “Hot for chocolate”, The Age, February Logo”, Reuters, September 30, 1999 “Brown is the new White in saucy “Nielsen Announces GamePlay Metrics”, Act www.accc.gov.au/content/item.phtm “Cheap import for CBS: Illeana Douglas’ 5, 2001 1. “The Emotional Quotient of Soup Shop- Gamasutra, October 18, 2006 22, 2005 promotion”, The Guardian, Wednesday ping”, Wall Street Journal, February 17, l?itemId=815763&nodeId=69646a6d15e7 “A rocket with extra pepperoni”, BBC, Ikea show”, LA Times, September 25, 2008 “Authors strike deals to squeeze in a few “Australians crave innovative October 1, 1999 9 February 2005 2010 http://online.wsj.com/article/SB10 “Ads for Obama campaign: ‘It’s in the 958a41b40ab5848c6968&fn=Green%20 MCN press release www.mcn.com.au/ brand names”, USA Today, September confectionery”, AgExporter, July, 2003 Suck on this 00142405274870480420457506956274 game’”, MSNBC, October 14, 2008 marketing%20and%20the%20Trade%20 “Cosmonaut drives golf ball into space”, New/NewsArticle.aspx?IdDataSource=25 10, 2006 Practices%20Act.pdf “These Lollies Are About to Go Pop”, Fast 3700340.html?mod=WSJ_hpp_sections_ “History of In-Game Advertising and “Darrell Lea beats Cadbury over purple”, Associated Press, November 23, 2006 “Product Placement Deals Make Leap From BRAND POWER AND THIRD PARTY Company, December 19, 2007 business#articleTabs%3Darticle Advergames: The First Wave”, Adverlab, The Australian, April 11, 2008 ‘Consumers vigilant against green wash- Greatest Space Ads www.whitelabelspace. Film to Books”, New York Times, June 12, ADVERTISING 2. What do people look at when they May 18, 2008 “Fed Court rejects Cadbury’s claim on ing’, Marketing, September 29, 2008 com 2006 Pitvertising Arthur Morris’s modelling school ‘Pitvertising’ — the new whiff of adland, watch stereoscopic movies? www.tobii. David Emery Interview, Vimeo purple”, ABC Radio (PM), April 11, 2008 Sins of Greenwashing http://sinsofgreen- “Capitalism Wins: Russia Takes the Lead in “Love it or hate it”, BBC News, September com/archive/files/20566/jukka_hakkinen. www.museumofhoaxes.com/hoax/weblog/ The Guardian, July 17, 2008 http://vimeo.com/3562901 “Battle Royal over the Colour Purple”, washing.org/ Space Age Advertising” 13, 2007 pdf.aspx 284 The Gruen Transfer The Gruen Transfer 285 IINT_GruenTransfer.inddNT_GruenTransfer.indd 284-285284-285 112/07/102/07/10 3:523:52 PMPM 11. “Sad, Depressed People Likely To Quotations, Robert Andrews, Routledge & P255 Charles, Barbara Fahs and Taylor, JR, Spend More Money”, dbtechno, February Kegan Paul, 1987 Dr. Samuel Johnson Dream Of Santa: Haddon Sundblom’s Vi- 28, 2008 www.dbtechno.com/curios- P44 P 18, The Columbia Dictionary of sion, Staples & Charles, 1992 ity/2008/02/08/sad-depressed-people- Acknowledgements Mark Twain Quotations, Robert Andrews, Columbia Cherington, Paul Terry, The Advertising likely-to-spend-more-money/ P 15, The Crown Treasury of Relevant University Press, 1993. Book, Doubleday, Page & Company, 1916 QUOTES Quotations, Edward F. Murphy, Crown P270 Cialdini, Robert, Influence: The Psychology 1. p 15, The Crown Treasury of Relevant Publishers, 1978. Daniel J. Boorstin Of Persuasion, Collins Business Essentials, Quotations, Edward F. Murphy, Crown P51 P 18, The International Thesaurus of 1984 Publishers, 1978. Calvin Coolidge Quotations, Rhodas Thomas Tripp, Thomas Conley, Lucas, OBD: Obsessive Branding 2. p 5, The Routledge Dictionary of Quota- P 70, The New York Public Library: Book of Y. Crowell Company, 1970. Disorder, Public Aff airs, 2008 tions, Robert Andrews, Routledge & Kegan Twentieth-Century American Quotations, P274 Clark, Eric, The Want Makers: Inside The Paul, 1987 Stephen Donadio, Stonesong Press, 1972. Philip Dusenberr World Of Advertising, Penguin Books, 1988 3. p 84, Confessions of an Advertising Man, P63 P 56, The Want Makers: Inside the World Epstein, Edward Jay, The Rise and Fall Of David Ogilvy, Ballantine, 1971. Leo Burnett of Advertising, Eric Clark, Penguin Books, Diamonds, Simon & Schuster, 1982 4. p 18, The Fitzhenry & Whiteside Book of P 86, 100 LEO’s, Leo Burnett Company 1988. Frank, Thomas and Weiland, Matt (Eds), The view through the Gruen window would be all trees if it weren’t for Quotations, Robert I. Fitzhenry, Fitzhenry & publication. P280 Commodify Your Dissent, WW Norton & Whiteside Limited, 1993 P88 J. Walter Thompson agency business pitch, Company, 1997 5. p 133, Confessions of an Advertising Thomas Jeff erson 1925. Goldstein, Noah J, Martin, Steve J and Cialdi- the combined eff orts of: Man, David Ogilvy, Ballantine Books, 1971. P 17, A New Dictionary of Quotations, H.L. P 224, Fables of Abundance: A Cultural ni, Robert B, Yes! 50 Scientifically Proven 6. p 1, Crown’s Book of Political Quotations, Mencken, Alfred A. Knopf, 1946. History of Advertising in America, Jackson Ways To Be Persuasive, Free Press, 2008 Lears, BasicBooks, 1994. Andrew Denton, all-round co-conspirator and steady hand. Michael Jackman, Crown Publishing Inc, P105 Haig, Matt, Brand Failures, Kogan Page, 1982 Northrop Frye DISSENTER QUOTES 2003 7. p 63, Where the Suckers Moon: An Ad- P 18, The Fitzhenry & Whiteside Book of P170 Heath, Robert, The Hidden Power Of Adver- Anita Jacoby and Peter Thompson, who make things happen in the fi rst vertising Story, Randall Rothenberg, Alfred Quotations, Robert I. Fitzhenry, Fitzhenry & Raymond Chandler tising, Admap Monograph No 7, 2001 A. Knopf, 1994. Whiteside Limited, 1993 P 18, The Columbia Dictionary of Howard, Martin, We Know What You Want, place, then make them better. 8. p 206, Ogilvy on Advertising, David P137 Quotations, Robert Andrews, Columbia Disinformation, 2005 Ogilvy, Vintage Books, 1985 John Kenneth Galbraith University Press, 1993. Lambert, Gerald B, All Out Of Step, 9. p 70, The New York Public Library: Book P 5, The Executive’s Book of Quotations, P171 Doubleday, 1957 Wil Anderson, ringmaster, highwire act and occasional clown. of Twentieth-Century American Quotations, Julia Vitullo-Martin and J. Robert Moskin, George Orwell Lasn, Kalle, Culture Jam: The Uncooling Of Stephen Donadio, Stonesong Press, 1972. Oxford University Press, 1994. P 501, The Oxford Dictionary of America, William Morrow & Company, 1999 10. p 286, Fables of Abundance: A Cultural P138 Quotations, Angela Partington, Oxford Levitt, Steven and Dubner, Stephen J, The extraordinary Russel Howcroft and Todd Sampson, and their generous History of Advertising in America, Jackson Michael Maynard University Press, 1992. Freakonomics, William Morrow, 2005 Lears, BasicBooks, 1994. http://advertising.utexas.edu/resources/ P172 Lindstrom, Martin, Buyology: Truth And colleagues Dan Gregory, Bridget Taylor, Matt Eastwood, Dee Madigan, 11. p 18, The Columbia Dictionary of quotes/PROD75_016415.html F. Scott Fitzgerald Lies About What We Buy, Doubleday, 2008 Quotations, Robert Andrews, Columbia P160 Lucas, Gavin and Dorrian, Michael, Guerilla University Press, 1993. P 18, The Columbia Dictionary of Bram Williams, Jane Caro, Rowan Dean, Carolyn Miller, Bec Carrasco, Michael Schudson Quotations, Robert Andrews, Columbia Advertising, Laurence King Publishing, 2006 12. p 132, Confessions of an Advertising P xiii. Advertising, The Uneasy Persuasion: University Press, 1993. McLaren, Carrie and Torchinsky, Jason Man, David Ogilvy, Ballantine Books, 1971. Its Dubious Impact on American Society, P173 (Eds), Ad Nauseam: A Survivor’s Guide Matt Jones and Darryl Parsons. These people have come to the table every 13. p 56, The Want Makers: Inside the World Michael Schudson, Basic Books, 1984. Pope John Paul II To American Consumer Culture, Faber & of Advertising, Eric Clark, Penguin Books, P166 Faber, 2009 week to share, for which, great thanks. 1988. P 371, The Want Makers: Inside the World Stephen Butler Leacock of Advertising, Eric Clark, Penguin Books, McLuhan, Marshall, Understanding Media: 14. p 28, The Mirror Makers: A History of P 1, Crown’s Book of Political Quotations, 1988. The Extensions of Man, New American American Advertising and Its Creators, Michael Jackman, Crown Publishing Inc, Library, 1964 The Gruen Research squad: Sarah Douglas, Hugh Brodie, Michael Badcock, Stephen Fox, William Morrow and Com- P174 1982 Mayo, Ed and Nairn, Agnes, Consumer pany, 1984. Malcolm Muggeridge P184 Kids, Constable & Robinson, 2009 Catherine Mundy, Kirsten Drysdale, Carolyn Saul and Georgie Lewin. 15. p 18, The Columbia Dictionary of P 371, The Want Makers: Inside the World of Aldous Huxley Ogilvy, David, Confessions Of An Advertis- Quotations, Robert Andrews, Columbia Advertising, Eric Clark, Penguin Books, 1988. ing Man, Southbank Publishing, 1963 University Press, 1993. P 18, The Columbia Dictionary of P175 If you fi nd something right in this book, it’s their fault. Quotations, Robert Andrews, Columbia Ogilvy, David, Ogilvy On Advertising, 16. p 17, A New Dictionary of Quotations, Russell Crowe University Press, 1993. Vintage Books, 1985 H.L. Mencken, Alfred A. Knopf, 1946. “The Hard Ass”, GQ, March 2005 P188 Packard, Vance, The Hidden Persuaders, The ABC’s dynamic duo Amanda Duthie and Sophia Zachariou, who 17.http://advertising.utexas.edu/resources/ P177 David Ogilvy Pocket Books, 1957 quotes/PROD75_016415.html George Meyer P 84, Confessions of an Advertising Man, Pincas, Stephane and Loiseau, Marc, A His- guide us through the reef-fi lled waters of legal and editorial policy. 18. p 18, The International Thesaurus of P 212, And Here’s The Kicker, Mike Sacks, David Ogilvy, Ballantine, 1971. tory Of Advertising, Taschen, 2008 Quotations, Rhodas Thomas Tripp, Thomas Writer’s Digest Books, 2009 Y. Crowell Company, 1970. P198 P178 Pricken, Mario, Creative Advertising, Zelda Fitzgerald Thames & Hudson, 2002 The peerless Gruen production team, which over three series has been 19. p 18, The Columbia Dictionary of John Berger Quotations, Robert Andrews, Columbia P 18, The Columbia Dictionary of P 134, Ways of Seeing, John Berger, British Quart, Alissa, Branded, Random House, University Press, 1993. Quotations, Robert Andrews, Columbia Broadcasting Corporation and Penguin 2003 lucky enough to include: Deb Cuell, Sue Evans, Polly Connolly, Jo Wathen, University Press, 1993. 20. p 5, The Executive’s Book of Quotations, Books, 1980. Roberts, Kevin, Lovemarks, powerHouse Julia Vitullo-Martin and J. Robert Moskin, P226 P179 Books, 2005 Margie Kerr, Bronwyn Evans, Peta Walz, Vanessa Collier, Ziggy Coolahan, Oxford University Press, 1994. Winston Churchill J. B. Priestley. Rushkoff , Douglas, Life Inc, Random House, 21.“Warning — Habits May Be Good For P 133, Confessions of an Advertising Man, P 14, The Crown Treasury of Relevant 2009 Renee Broome, Amelia Barry, Penny Greenhalgh, Robert Werner and You”, New York Times, July 13, 2008 David Ogilvy, Ballantine Books, 1971. Quotations, Edward F. Murphy, Crown Rushkoff , Douglas, Coercion: Why We Listen 22. p 224, Fables of Abundance: A Cultural P234 Publishers, 1978. To What They Say, Riverhead Books, 1999 Nick Hayden. History of Advertising in America, Jackson William Dean Howells Segrave, Kerry, Product Placement in Lears, BasicBooks, 1994. P 286, Fables of Abundance: A Cultural Bibliography Hollywood Films: A History, McFarland & 23. p 62, Where the Suckers Moon: An Ad- History of Advertising in America, Jackson Company, 2004 The crack commandos of ABC Books / HarperCollins, Shona Martyn, Brigitta vertising Story, Randall Rothenberg, Alfred Lears, BasicBooks, 1994. Berger, Warren, Advertising Today, Sullivan, Luke, Hey Whipple, Squeeze This, A. Knopf, 1994 P247 Phaidon, 2001 Wiley, 2008 Doyle, Natalie Costa Bir, Tracey Gibson, Matt Stanton and Helen Biles. 24. p 86, 100 LEO’s, Leo Burnett Company Dr Carol Berning Bernbach, William, Bill Bernbach Said…, Twitchell, James B, AdCult USA, Columbia publication. “Warning - Habits May Be Good For You”, DDB Worldwide Communications group, University Press, 1997 25. p xiii. Advertising, The Uneasy Persua- New York Times, July 13, 2008 2003 Underhill, Paco, Why We Buy, Thomson And fi nally, Katherine Hall and James de Vries of de Luxe, who put sion: Its Dubious Impact on American Soci- P248 Boorman, Neil, Bonfire Of The Brands, Texere, 2000 ety, Michael Schudson, Basic Books, 1984. David Ogilvy Canongate, 2007 P14 so much love into the design of the book you’re holding. P 62, Where the Suckers Moon: An Brumfield, C Russell, Whiff ! The Revolution You can find all these references, hyper- Marshall McLuhan Advertising Story, Randall Rothenberg, Of Scent Communication In The Informa- linked for your viewing pleasure, at P 5, The Routledge Dictionary of Alfred A. Knopf, 1994 tion Age, Quimby Press, 2008 www.harperaus.com/Gruen.html Thanks to all. Can we put the kettle on now? 286 The Gruen Transfer The Gruen Transfer 287 IINT_GruenTransfer.inddNT_GruenTransfer.indd 286-287286-287 112/07/102/07/10 3:523:52 PMPM