NCN Articles of Interest | September 18, 2020

Total Page:16

File Type:pdf, Size:1020Kb

NCN Articles of Interest | September 18, 2020 ARTICLES OF INTEREST September 18, 2020 QUOTE(S) OF THE WEEK “The most worthwhile form of education is the kind that puts the educator inside you, as it were, so that the appetite for learning persists long after the external pressure for grades and degrees has vanished. Otherwise you are not educated; you are merely trained.” – Sydney J. Harris “The universe is not required to be in perfect harmony with human ambition.” – Carl Sagan “Adapt or perish, now as ever, is nature's inexorable imperative.” – H. G. Wells “There is nothing so useless as doing efficiently that which should not be done at all.” – Peter Drucker “If you call failures experiments, you can put them in your resume and claim them as achievements.” – Mason Cooley “Many questions haven't been answered as yet. Our poets may be wrong; but what can any of us do with his talent but try to develop his vision, so that through frequent failures we may learn better what we have missed in the past.” – William Carlos Williams “To contribute usefully to the advance of science, one must sometimes not disdain from undertaking simple verifications.” – Léon Foucault “Creating art gets the conversation going in a way that might not be achieved with an hour-long talk or a research paper.” Joy Buolamwini VIDEO(S) OF THE WEEK Chadwick Boseman's Howard University 2018 Commencement Speech Howard University Parenting for a Digital Future: How Hopes and Fears about Technology Shape Children’s Lives The Joan Ganz Cooney Center Mihaly Csikszentmihalyi: Flow, the secret to happiness TED Talks 10 great TED Talks by Hispanic and Latinx speakers for Hispanic Heritage Month Ideas.TED.com Watch: NASA Gets Up Close To Asteroid That Just Passed Earth For The First Time DesignTAXI.com Insecure | John Onwuchekwa CreativeMornings | Atlanta What it takes to make change | Jacqueline Novogratz TED Talks 8-year-old rapper uses rhythm and creativity to get through pandemic WFAA Bill Gates on how to end this pandemic - and prepare for the next National Geographic LadyBEAST | The Fantastic Spectacle of LadyBEAST CreativeMornings | New Orleans Paul Rudd the 'Millennial' Wants You to Wear A Mask Creativity | AdAge.com FEATURED EVENTS/OPPORTUNITIES Save the Dates: National Arts Education Week Americans for the Arts Through September 19 Arizona Bioscience Week Celebrates Life & Science in 2020 Businesswire Through September 19 Wonder Women Tech Announces Lineup For First-Ever Virtual Summit Los Angeles, CA Patch Through September 19 NEW UN enlists slew of celebrities for film on global issues Madison.com, AP September 19 Promoting innovation in the life science sector and supporting pro-competitive collaborations: The role of intellectual property United States Patent and Trade Office September 23 - 24 Creative Confidence and Growth Mindset Crayola Education September 24 Serena Williams to address women in tech at 2020 Grace Hopper Celebration Digital Trends September 26; September 29 – October 3 Next Generation Internet: Policy Summit Nesta September 28 – 29 CODAsummit Virtual: The Intersection of Art, Technology and Place CODAworx September 30 – October 2 2020 Conference Women of Color in STEM October 8 – 10 Also Women of Color STEM Conference Announces 2020 Technologist of the Year RADM Sylvia Trent-Adams Ahead of the upcoming annual conference US Black Engineer NEW TED and Future Stewards announce Countdown, a global initiative to champion and accelerate solutions to the climate crisis TED Blog October 10 OnRamp Manufacturing Conference gener8tor and Indiana Economic Development Corporation October 14 NEW Call for Award Applicants: Johnson & Johnson Seeks Female Researchers Working in Science, Technology, Engineering, Math, Manufacturing and Design PRNewswire Deadline: October 15 EmTech Online Conference MIT Technology Review October 19 – 22 Adobe MAX, Free For Everyone This Year, Is Now Open For Signups DesignTaxi.com October 20 - 22 Future Cities Canada: #UnexpectedSolutions showcases innovation in cities GlobeNewswire October 20 – November 26 Save the Date | ENCATC Congress ENCATC – The European network on cultural management and policy October 28 – 30 | Prague, Czechoslovakia NEW Creative Coalition 2020 Creative England and the Creative Industries Federation November 9 – 11 AIGA Design Conference AIGA November 12 – 14 | Pittsburgh, PA SBA Launches National 2020 SBIR Road Tour to Connect Tech Entrepreneurs with Federal R&D Funding Yahoo! Finance Central Southern Tour | November 2-6; with stops in Jackson, Mississippi; Shreveport, Louisiana; Dallas, Texas; Oklahoma City, Oklahoma; and Fayetteville, Arkansas. Artists Sunday™ National Art Shopping Movement and Campaign: Artists and Organizations Across the United States Unite to Encourage Consumers to Shop with Artists and Craftsmen the Sunday after Thanksgiving Artists Sunday November 29 Call for Articles | General Issue European Journal of Cultural Management and Policy | ENCATC Deadline: Ongoing NEW Idea Jams 2020/2021 Canadian Network for Imagination and Creativity Series CreativeMornings | a monthly breakfast lecture series CreativeMornings Various Interactive Map | Science Festivals Science Festival Alliance Various ARTICLES OF INTEREST NCN Articles of Interest | In Memory of Sir Ken Robinson National Creativity Network Banksy Loses Copyright To His Work After Refusing To Disclose Identity In Court DesignTAXI.com Meet the 5 women changing architectural academia, activism, innovation, and design leadership Archinect New College of Innovation and Technology coming to University of Michigan – Flint NBC 25 News USPTO Launches National Council for Expanding American Innovation Lexology Pandemic tech innovation silver lining SciDev.net Harvard Medical School Researchers Devise Brain Mapping Technique The Harvard Crimson Women Engineering Leaders in Academe 2020 All Together | Society of Women Engineers What Performing Magic for Animals Teaches Us About the Brain. Inverse N.C. Art Therapy Institute shifts to provide creativity online The Daily Tarheel Art off the Air: Katie Glusica is bringing out the creativity of science in her art Do Savannah Howard University's computer science program wins diversity award TechRepublic How Do We Create Systemic Change? All Together | Society of Women Engineers The future of tech hubs: Why some experts are optimistic, despite pandemic and looming taxes GeekWire Science Journals Are Purging Racist, Sexist Work. Finally WIRED The World’s First Entirely Virtual Art Museum Is Open for Visitors Smithsonian Gabe Schneider is quietly fixing journalism Medialyte Ukrainian Developer Built a $19.3 Billion App — Because Silicon Valley Was Too Ignorant to Do It Entrepreneur’s Handbook | Medium Today on Good Morning Vogue: Activists Discuss How Fashion Drives Change Vogue NHL diversity chief Kimberly Davis: Systemic change happens with constant learning, readiness Bizwomen How the TikTok Community Is Transforming Brand Marketing And Modern-Day Storytelling AdAge.com Getting the Joke Seth’s Blog School responds to a parent's book complaint by reading it aloud to the entire student body Upworthy Did Curiosity Really Kill the Cat? Why? | Psychology Today The Psychology of Artistic Expression: Verbal vs. Visual Culture Shrink | Psychology Today Black and Asian: Blasian Identities Finding Meaning in Life’s Struggles | Psychology Today Creative Writing and The Psyche: Writer's Block and a Mentor Of Art and Science | Psychology Today The Curious Crisis Leader How to Lead When It Matters Most | Psychology Today He Invented the Rubik’s Cube. He’s Still Learning From It. The New York Times In a K-Shaped Recovery, Nonprofits Should Lean on Major Donors Harvard Business Review What will offices look like in the post-pandemic future? This Hollywood space offers a preview Los Angeles Times The Dark Side of Smart Nautilus Closed captioning Quartz Commentary: I visited four reopened art galleries. The experience was not what I expected Los Angeles Times From Fearful to Fierce: Creating Authentic and Engaging Virtual Arts Experiences for Youth ARTS Blog | Americans for the Arts The Internet Is Not What You Think It Is Justin E. H. Smith’s Hinternet YouTube officially announces TikTok competitor, YouTube Shorts Mashable MoMA curator Paola Antonelli on the defining designs of 2020 Fast Company Creative Ways To Embrace An Uncertain Future Creativity at Work Hi! My Name Is_______! #HipHopMD 5 things scientists now know about COVID-19 — and 5 they’re still figuring out Ideas.TED.com How to Explore Ideas Imagineer7’s Weblog Graphic designer shows what sports pages look like with men removed CBC Radio The Accidental Invention of Play-Doh Innovation | Smithsonian Two in Three Black Americans Don't Feel Properly Represented in Media (Study) Variety Meet the Broadcom MASTERS 30 Finalists – the Nation’s Top Middle School STEM Leaders & Innovators Society for Science and the Public From I to We The New Republic Advent of color TV has this man to thank KSAT Six Nations Land Defenders in Caledonia reveal hypocrisy of Canada's land acknowledgements The Turtle Island News Scientists Say A Mind-Bending Rhythm In The Brain Can Act Like Ketamine Shots | NPR Live imaging method brings structural information to mapping of brain function Science Codex NINDS Chief: As BRAIN Initiative Moves Forward, Ethical Issues Emerge Neurology Today A Scientist and Engineer Explain Everything Elon Musk’s Neuralink Can (and Can’t) Do One Zero | Medium Science and citizenship The Harvard Gazette New USPTO Council Aims to Strengthen U.S. Innovation By Increasing Participation
Recommended publications
  • The Fine Print*
    Sign spinning http://media.www. letter over free soda debacle”, NME, August 7, 2007 Bands May Be Sponsored Like Football ecollegetimes.com/media/storage/ December 3, 2008 “Maccas goes greenish ... but not down Teams”, Rolling Stone, January 15, 2008 paper991/news/2008/06/26/News/Spin- ONLINE PRODUCT PLACEMENT under”, Sydney Morning Herald, November “Groove Armada, Bacardi Toast New Part- The fi ne print* Doctors-3385772.shtml 24, 2009 nership”, Billboard, March 19, 2008 “Sprint off ers $20 for YouTube videos “The human billboards”, Sydney Morning P 792, “Eff ects of Fast Food Branding “Exclusive — White Stripes singer confirms Herald, November 23, 2003 featuring new Instinct”, June 25, 2008 You can find all these references, hyperlinked for your viewing pleasure, at http://blargkaboom.com/2008/06/25/ on Young Children’s Taste Preferences”, Coke ad”, NME.com, November 3, 2005 Assvertising www.ass-vertise.com sprint-off ers-20-for-youtube-videos- Archives of Pediatrics & Adolescent Medi- “The Spice Girls: Cherish these cheeky www.harperaus.com/Gruen.html “Bad hair day? Ask Dunlop”, Rubbermag, featuring-new-instinct/ cine, Vol 161, Number 8, August 2007 hucksters before they’re gone”, Slate, 2004 November 16, 1997 “For a fee, some blogs boost firms”, Boston SPONSOR ME, I’M A CAUSE-RELATED “Golden Palace’s experiments in nude Globe, June 26, 2005 MARKETER “Hip-Hop Sales Pop: Pass the Courvoisier branding”, Slate, June 23, 2003 And Count the Cash”, New York Times, USWEB Tide Loads Of Hope™ www.tide.com/en- September 2, 2002 “Ad tattoos get under some people’s skin”, www.usweb.com US/loads-of-hope/index.jspx USA Today, April 3, 2002 Billboard 2004 Hiphop “Polluting The Blogosphere”, Business Cavill & Co www.cavill.com.au chart www.billboard.com/ “Eye-opener with a pitch”, Las Vegas Sun, “Naomi Watts: The First Lady of Hollywood”, “Churches put their faith in advertising “Mom sells face space for tattoo advertise- Week, July 10, 2006 Notes “Tide’s charitable makeover” www.
    [Show full text]
  • In Business Is a Form of Marketing Communication Used to Encourage
    Advertising or advertizing[1][2][3] in business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. This type of work belongs to a category called affective labor.[citation needed] In Latin, ad vertere means "to turn toward."[4] The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages. Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA). Modern advertising was created with the innovative techniques introduced with tobacco advertising in the
    [Show full text]
  • Congressional-Executive Commission on China
    CONGRESSIONAL-EXECUTIVE COMMISSION ON CHINA ANNUAL REPORT 2017 ONE HUNDRED FIFTEENTH CONGRESS FIRST SESSION OCTOBER 5, 2017 Printed for the use of the Congressional-Executive Commission on China ( Available via the World Wide Web: http://www.cecc.gov VerDate Nov 24 2008 16:24 Oct 04, 2017 Jkt 000000 PO 00000 Frm 00001 Fmt 6011 Sfmt 5011 U:\DOCS\26811 DIEDRE 2017 ANNUAL REPORT VerDate Nov 24 2008 16:24 Oct 04, 2017 Jkt 000000 PO 00000 Frm 00002 Fmt 6019 Sfmt 6019 U:\DOCS\26811 DIEDRE CONGRESSIONAL-EXECUTIVE COMMISSION ON CHINA ANNUAL REPORT 2017 ONE HUNDRED FIFTEENTH CONGRESS FIRST SESSION OCTOBER 5, 2017 Printed for the use of the Congressional-Executive Commission on China ( Available via the World Wide Web: http://www.cecc.gov U.S. GOVERNMENT PUBLISHING OFFICE 26–811 PDF WASHINGTON : 2017 For sale by the Superintendent of Documents, U.S. Government Publishing Office Internet: bookstore.gpo.gov Phone: toll free (866) 512–1800; DC area (202) 512–1800 Fax: (202) 512–2104 Mail: Stop IDCC, Washington, DC 20402–0001 VerDate Nov 24 2008 16:24 Oct 04, 2017 Jkt 000000 PO 00000 Frm 00003 Fmt 5011 Sfmt 5011 U:\DOCS\26811 DIEDRE CONGRESSIONAL-EXECUTIVE COMMISSION ON CHINA LEGISLATIVE BRANCH COMMISSIONERS Senate House MARCO RUBIO, Florida, Chairman CHRISTOPHER H. SMITH, New Jersey, JAMES LANKFORD, Oklahoma Cochairman TOM COTTON, Arkansas ROBERT PITTENGER, North Carolina STEVE DAINES, Montana TRENT FRANKS, Arizona TODD YOUNG, Indiana RANDY HULTGREN, Illinois DIANNE FEINSTEIN, California MARCY KAPTUR, Ohio JEFF MERKLEY, Oregon TIMOTHY J. WALZ, Minnesota GARY PETERS, Michigan TED LIEU, California ANGUS KING, Maine EXECUTIVE BRANCH COMMISSIONERS Department of State, To Be Appointed Department of Labor, To Be Appointed Department of Commerce, To Be Appointed At-Large, To Be Appointed At-Large, To Be Appointed ELYSE B.
    [Show full text]
  • 92487788.Pdf
    Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages. Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies.Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA). Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. In 2010, spending on advertising was estimated at more than $300 billion in the United States[1] and $500 billion worldwide[citation needed]. Internationally, the largest ("big four")
    [Show full text]
  • The Role of a Chief Executive Officer
    The Role of a Chief Executive Officer An extended look into the role & responsibilities of a CRO Provided by: Contents 1 Chief Revenue Officer Role within the Corporate Hierarchy 1 1.1 Chief revenue officer ......................................... 1 1.1.1 Roles and functions ...................................... 1 1.1.2 The CRO profile ....................................... 1 1.1.3 References .......................................... 2 1.2 Corporate title ............................................. 2 1.2.1 Variations ........................................... 2 1.2.2 Corporate titles ........................................ 4 1.2.3 See also ............................................ 8 1.2.4 References .......................................... 9 1.2.5 External links ......................................... 9 1.3 Senior management .......................................... 9 1.3.1 Positions ........................................... 10 1.3.2 See also ............................................ 11 1.3.3 References .......................................... 11 2 Areas of Responsibility 12 2.1 Revenue ................................................ 12 2.1.1 Business revenue ....................................... 12 2.1.2 Government revenue ..................................... 13 2.1.3 Association non-dues revenue ................................. 13 2.1.4 See also ............................................ 13 2.1.5 References .......................................... 13 2.2 Revenue management ........................................
    [Show full text]
  • 1297 Ciara Torres-Spelliscy∗
    06_TORRES.DOCX 1/20/17 1:47 PM SHOOTING YOUR BRAND IN THE FOOT: WHAT CITIZENS UNITED INVITES Ciara Torres-Spelliscy∗ TABLE OF CONTENTS INTRODUCTION ........................................................................................ 1298 I. WHAT IS A BRAND? ............................................................................... 1304 A. Dollars and Sense of Brands ............................................... 1306 B. Brands as Expression .......................................................... 1311 C. That Brand Belongs to Me ................................................... 1312 II. THIS PRESIDENTIAL CANDIDATE WAS BROUGHT TO YOU BY ............. 1315 III. RED AMERICA V. BLUE AMERICA ...................................................... 1322 A. The Political Parties Are Drifting Apart ............................. 1322 B. Are Customers Bringing Their Partisanship to the Store? .................................................................................... 1325 C. Boycotting the Politically Active Brand? ............................. 1327 IV. I’M TAKING MY BUSINESS ELSEWHERE ............................................. 1328 A. Even Founding Fathers Boycotted ...................................... 1331 B. Boycotting Segregation ........................................................ 1333 C. Targeting Target .................................................................. 1335 V. THE GADFLY SHAREHOLDERS KEEP BUZZING .................................... 1337 A. Political Shareholder Resolutions Target Target ..............
    [Show full text]
  • Oral History Interview with David Avalos, 1988 June 16-July 5
    Oral history interview with David Avalos, 1988 June 16-July 5 The digital preservation of this interview received Federal support from the Latino Initiatives Pool, administered by the Smithsonian Latino Center. Contact Information Reference Department Archives of American Art Smithsonian Institution Washington. D.C. 20560 www.aaa.si.edu/askus Transcript Interview Interview with David Avalos Conducted by Margarita Nieto At the Southern California Research Center in San Diego, CA June 16 & July 5, 1988 Preface The following oral history transcript is the result of a tape-recorded interview with David Avalos on June 16 & July 5, 1988. The interview took place in San Diego, CA, and was conducted by Margarita Nieto for the Archives of American Art, Smithsonian Institution. [Note: This is being taped in a restaurant. There are some interruptions by waitresses and customers as they converse--Ed.] MARGARITA NIETO: Archives of American Art, interview number one, artist David Avalos, interviewer Margarita Nieto, San Diego, California, June 16th, 1988, 12:20. David, I'd like to start out with the preliminaries: where were you born? Something about your family life . ? DAVID AVALOS: I was born in San Diego at what was then called the county Hospital in 1947 on September 12th. My mother is Maria Torres Avalos. She was born in Guadalajara, Mexico, in 1911 on June 8th. My father is Santos Urquizo Avalos, and he was born in Durango on November 1, 1911, also. [child's screaming interrupts--Ed.] They traveled . my mother's family brought her to the United States as a child -- as a small infant actually.
    [Show full text]
  • DIRTY LITTLE SECRETS of the RECORD BUSINESS
    DIRTY BUSINESS/MUSIC DIRTY $24.95 (CAN $33.95) “An accurate and well-researched exposé of the surreptitious, undisclosed, W hat happened to the record business? and covert activities of the music industry. Hank Bordowitz spares no It used to be wildly successful, selling LI one while exposing every aspect of the business.” LI outstanding music that showcased the T producer of Talking Heads, T performer’s creativity and individuality. TLE SE —Tony Bongiovi, TLE Aerosmith, and the Ramones Now it’s in rapid decline, and the best music lies buried under the swill. “This is the book that any one of us who once did time in the music SE business for more than fifteen minutes and are now out of the life wish This unprecedented book answers this CR we had written. We who lie awake at nights mentally washing our hands CR question with a detailed examination LITTLE of how the record business fouled its as assiduously yet with as much success as Lady Macbeth have a voice DIRTYLITTLE ET DIRTY in Hank Bordowitz. Now I have a big book that I can throw at the ET own livelihood—through shortsighted- S liars, the cheats, and the bastards who have fooled me twice.” S ness, stubbornness, power plays, sloth, and outright greed. Dirty Little Secrets o —Hugo Burnham, drummer for Gang of Four, o f of the Record Business takes you on a former manager and major-label A&R executive f the the hard-headed tour through the corridors ofof thethe of the major labels and rides the waves “Nobody should ever even think about signing any kind of music industry SECRSECRETSETS contract without reading this book.
    [Show full text]
  • Advertising Advertising Is Big Business. the Biggest Advertisers
    Advertising Advertising is big business. The biggest advertisers spend billions of dollars each per year to market their products and services; General Motors and Procter & Gamble, for instance, each spend about $4 billion annually on advertising, direct mail, and promotions. That translates to lots of work for advertising agencies. In 2006, traditional advertising activities in the U.S.-the creation and dissemination of TV, print, and radio ads-generated $13.1 billion in revenue for advertising agencies, up 4.2 percent from the previous year, according to the 2007 Advertising Age Agency Report. Interactive advertising yielded another $3.6 billion in revenue during the year, while health care advertising-not considered a traditional field- brought in $2.1 billion. In broad terms, an advertising agency is a marketing consultant. It helps the client-for example, a consumer goods manufacturer like Nike or a service provider like Charles Schwab-with all aspects of marketing, from strategy and concept through execution. Strategy involves helping the client make high- level business decisions, such as determining which new products to develop, or how to brand or define itself to the world. Concept is where the agency takes the client's strategy and turns it into specific ideas for advertisements-such as a series of ads featuring "extreme sports" athletes for a soft-drink maker whose strategy is to enter the teen market. Execution is where the agency turns the concept into reality with the production of the actual ads: the print layout, the film shoot, the audio taping. Full-service agencies also handle the placement of ads in print and electronic media so that clients reach their intended audiences.
    [Show full text]
  • UFW Public Relations Department
    UFW Public Relations: Jocelyn Sherman Records 21 linear feet and 1 oversized box (21 SB and 1 OS) 1979-2002, bulk 1988-2001 Walter P. Reuther Library, Wayne State University, Detroit, MI Finding aid written by Byron S. Collier on December 8, 2010. Accession Number: 1774 Creator: Jocelyn Sherman Acquisition: The records of Jocelyn Sherman of the United Farm Workers Public Relations Department were placed in the Walter P. Reuther Library in October 1997 and June 2002 and opened for research in December 2010. Language: Material primarily in English with some in Spanish. Access: Records are open for research. Use: Refer to the Walter P. Reuther Library Rules for Use of Archival Materials. Restrictions: Researchers may encounter records of a sensitive nature – personnel files, case records and those involving investigations, legal and other private matters. Privacy laws and restrictions imposed by the Library prohibit the use of names and other personal information, which might identify an individual, except with written permission from the Director and/or the donor. Notes: Citation style: “UFW Public Relations: Jocelyn Sherman Records, Box [#], Folder [#], Archives of Labor and Urban Affairs, Wayne State University” Related Material: UFW Records Collections and the Mark Grossman Papers at the Walter P. Reuther Library. Photographs were transferred to the Reuther’s Audio-Visual Department. See the inventory at the end of this guide. PLEASE NOTE: Material in this collection has been arranged by series ONLY. Folders are not arranged within each series – we have provided an inventory based on their original order. Subjects may be dispersed throughout several boxes within any given series.
    [Show full text]
  • By Yadira Sankatsing
    Implications of media fragmentation for the advertising industry with special attention to the Philips account strategy of DDB By Yadira Sankatsing Implications of media fragmentation for the advertising industry with special attention to the Philips account strategy of DDB Final Thesis for the Business Administration Master of Science Program at the University of Twente Amsterdam, September 2007 By Yadira Sankatsing Final Thesis for the Business Administration Master of Science Program Track: International Management of Organisations School of Management and Governance, at The University of Twente By Yadira Sankatsing st# 0014281 Brouwersgracht 166-2 1013 HB, Amsterdam +31 0654330813 [email protected] University of Twente, September 2007 Principal: Kathy McLay, International Account Director, DDB AMSTERDAM Graduation Committee: - Ir. S.J. Maathuis - Prof. dr. ir. E.J. de Bruijn Executive Summary The world is undergoing a period of unprecedented accelerated technological innovation and these innovations have led to the demise of advertising as historically practised, and created a whole new way of communicating with potential consumers. This study forms an in-depth analysis into the future of advertising as a consequence of media fragmentation that rises from these rapidly evolving technological innovations by means of qualitative research. It synthesizes a vast body of theory in fields as diverse as advertising theory, consumer relationship models, competitive strategy, media development theories (including media fragmentation and media interaction) and new advertising techniques. Through a longitudinal analysis of the different individual media and of the evolving interaction between these media, it becomes possible to understand the mutual relations and development of the media from the very beginning and the consequent leaps in their evolution from an advertising perspective.
    [Show full text]
  • Advertising Campaigns: Start to Finish (V
    Advertising Campaigns Start to Finish v. 1.0 This is the book Advertising Campaigns: Start to Finish (v. 1.0). This book is licensed under a Creative Commons by-nc-sa 3.0 (http://creativecommons.org/licenses/by-nc-sa/ 3.0/) license. See the license for more details, but that basically means you can share this book as long as you credit the author (but see below), don't make money from it, and do make it available to everyone else under the same terms. This book was accessible as of December 29, 2012, and it was downloaded then by Andy Schmitz (http://lardbucket.org) in an effort to preserve the availability of this book. Normally, the author and publisher would be credited here. However, the publisher has asked for the customary Creative Commons attribution to the original publisher, authors, title, and book URI to be removed. Additionally, per the publisher's request, their name has been removed in some passages. More information is available on this project's attribution page (http://2012books.lardbucket.org/attribution.html?utm_source=header). For more information on the source of this book, or why it is available for free, please see the project's home page (http://2012books.lardbucket.org/). You can browse or download additional books there. ii Table of Contents About the Authors................................................................................................................. 1 Acknowledgments................................................................................................................. 4 Preface....................................................................................................................................
    [Show full text]