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CLEVELAND

AUDIENCE INSIGHTS

Key Insights Are you ready for DID WE JUST BECOME BEST FRIENDS? some football?! and Odell Beckham Jr. are BFFs and teammates from LSU. No one’s more excited than Browns fans, who are 14x likely to be College Students. To help marketers reach NFL fans this season, we

built behavioral audiences for all 32 NFL teams that BIG MONEY, BIG MONEY, BIG MONEY can be activated in programmatic campaigns Did the Browns win the lotto with QB Baker Mayfield? He joins immediately. Browns Fans who are 20x likely to be Lottery Enthusiasts.

Read on to learn more about insights we found about IS FOR PIZZA LOVERS Browns fans through Audience Forget Chicago and New York, Browns fans are 27x more likely Studio—you may find you have something in to be Pizza Lovers. Probably because they serve up huge common with them. Go Browns! slices at Crust, only two miles from the stadium.

Our ‘ Fans’ Audience is Rescored Every 24 Activate NFL Audiences TODAY Hours Dstillery audiences can be activated across all major platforms.

We built a model based on fans that visit various Browns-devoted fan, blog and merchandise sites. Then, we identify and segment other fans that exhibit behaviors similar to Browns’ site visitors. We rescore Ravens Oakland Raiders audience members on a daily basis, adding and Buffalo Bills removing fans based on their most recent web activity. This ensures that marketers reach only the Bengals most relevant fans. Cleveland Browns Washington Redskins Lions

For any questions or additional audience recommendations, contact your Account Executive or email [email protected]. NEW ENGLAND PATRIOTS

AUDIENCE INSIGHTS

Key Insights Are you ready for NO MORE GRONK SPIKE some football?! Retired joins fellow Patriots Fans who are 20x likely to be Retirees.

To help marketers reach NFL fans this season, we NO 5 O’CLOCK SHADOW IN SIGHT built behavioral audiences for all 32 NFL teams that Patriots Fans are 24x likely to be Men’s Shaving can be activated in programmatic campaigns Products Shoppers, a little too perfect for Gillette immediately. Stadium.

Read on to learn more about insights we found about NO NIGHTSHADES New England Patriots fans through Audience We can’t all follow the diet. Patriots Fans Studio—you may find you have something in are 27x likely to be Cholesterol Researchers. common with them. Go Patriots!

Our ‘New England Patriots Fans’ Activate NFL Audiences TODAY Audience is Rescored Every 24 Dstillery audiences can be activated across all Hours major platforms.

We built a model based on fans that visit various Patriots-devoted fan, blog and merchandise sites. Arizona Cardinals Green Bay Packers New York Giants Atlanta Falcons Houston Texans New York Jets Then, we identify and segment other fans that exhibit Indianapolis Colts Oakland Raiders behaviors similar to Patriots’ site visitors. We rescore Buffalo Bills Jacksonville Jaguars Philadelphia Eagles audience members on a daily basis, adding and Carolina Panthers Kansas City Chiefs Pittsburgh Steelers removing fans based on their most recent web Chicago Bears Los Angeles Chargers San Francisco 49ers activity. This ensures that marketers reach only the Los Angeles Rams Seattle Seahawks most relevant fans. Cleveland Browns Miami Dolphins Tampa Bay Buccaneers Dallas Cowboys Minnesota Vikings Tennessee Titans Denver Broncos New England Patriots Washington Redskins New Orleans Saints

For any questions or additional audience recommendations, contact your Account Executive or email [email protected]. DALLAS COWBOYS

AUDIENCE INSIGHTS

Key Insights Are you ready for I’M GONNA TAKE MY HORSE TO THE OLD TOWN some football?! ROAD. This Lil’ Nas X and Billy Ray Cyrus song likely blew up with Dallas Cowboys fans as they are 27x likely to be Country Music Fans. To help marketers reach NFL fans this season, we

built behavioral audiences for all 32 NFL teams that JUMP ON IT! Cowboys fans are 18x more likely to be can be activated in programmatic campaigns Trampoline Shoppers. immediately.

MO’ MONEY, MO’ PROBLEMS. Zeke holding out for Read on to learn more about insights we found about more money is a smart financial move. Maybe he’s Dallas Cowboys fans through Audience Studio—you learning from his Cowboys fans, who are 19x likely to may find you have something in common with them. be Tax Policy Researchers. Go Cowboys!

Our ‘Dallas Cowboys Fans’ Audience Activate NFL Audiences TODAY is Rescored Every 24 Hours Dstillery audiences can be activated across all major platforms. We built a model based on fans that visit various Cowboys-devoted fan, blog and merchandise sites. Arizona Cardinals Green Bay Packers New York Giants Then, we identify and segment other fans that exhibit Atlanta Falcons Houston Texans New York Jets behaviors similar to Cowboys’ site visitors. We Baltimore Ravens Indianapolis Colts Oakland Raiders rescore audience members on a daily basis, adding Buffalo Bills Jacksonville Jaguars Philadelphia Eagles and removing fans based on their most recent web Carolina Panthers Kansas City Chiefs Pittsburgh Steelers activity. This ensures that marketers reach only the Chicago Bears Los Angeles Chargers San Francisco 49ers most relevant fans. Cincinnati Bengals Los Angeles Rams Seattle Seahawks Cleveland Browns Miami Dolphins Tampa Bay Buccaneers Dallas Cowboys Minnesota Vikings Tennessee Titans Denver Broncos New England Patriots Washington Redskins Detroit Lions New Orleans Saints

For any questions or additional audience recommendations, contact your Account Executive or email [email protected]. PHILADELPHIA EAGLES

AUDIENCE INSIGHTS

Key Insights Are you ready for THE MUSEUM STEPS ARE NOT JUST FOR ROCK(Y). some football?! Eagles fans are 35x more likely to be WWE and Pro Wrestling Fans.

To help marketers reach NFL fans this season, we GOOOOOOOALL! Did you know Eagles fans also cheer built behavioral audiences for all 32 NFL teams that for the other kind of football? They’re 19x likely to also can be activated in programmatic campaigns be World Cup Apparel Shoppers. immediately.

WATCH YOUR BACK. Fresh from a back injury, Carson Read on to learn more about insights we found about Wentz will lead the Eagles as QB this season. Philadelphia Eagles fans through Audience Concerned fans are 25x likely to be Men’s Health Studio—you may find you have something in Researchers. common with them. Go Eagles!

Our ‘Philadelphia Eagles Fans’ Activate NFL Audiences TODAY Audience is Rescored Every 24 Dstillery audiences can be activated across all Hours major platforms.

We built a model based on fans that visit various Arizona Cardinals Green Bay Packers New York Giants Eagles-devoted fan, blog and merchandise sites. Atlanta Falcons Houston Texans New York Jets Then, we identify and segment other fans that exhibit Baltimore Ravens Indianapolis Colts Oakland Raiders behaviors similar to Eagles’ site visitors. We rescore Buffalo Bills Jacksonville Jaguars Philadelphia Eagles audience members on a daily basis, adding and Carolina Panthers Kansas City Chiefs Pittsburgh Steelers Chicago Bears Los Angeles Chargers San Francisco 49ers removing fans based on their most recent web Cincinnati Bengals Los Angeles Rams Seattle Seahawks activity. This ensures that marketers reach only the Cleveland Browns Miami Dolphins Tampa Bay Buccaneers most relevant fans. Dallas Cowboys Minnesota Vikings Tennessee Titans Denver Broncos New England Patriots Washington Redskins Detroit Lions New Orleans Saints

For any questions or additional audience recommendations, contact your Account Executive or email [email protected]. ATLANTA FALCONS

AUDIENCE INSIGHTS

Key Insights Are you ready for DRIVING TO MERCEDES-BENZ STADIUM? Compared some football?! to the national average, Atlanta Falcons fans are 23x more likely to shop for BMW vehicles.

To help marketers reach NFL fans this season, we WILL YOU MARRY ME? Join us in wishing all the best built behavioral audiences for all 32 NFL teams that for Atlanta Falcons fans on their engagements! Falcons can be activated in programmatic campaigns fans are 11x more likely to shop for engagement rings. immediately.

SEMPER FI! Atlanta Falcons fans are 22x more likely to Read on to learn more about insights we found about be Marines compared to the national average. Atlanta Falcons fans through Audience Studio—you may find you have something in common with them. Go Falcons!

Our ‘Atlanta Falcons Fans’ Audience Activate NFL Audiences TODAY Dstillery audiences can be activated across all is Rescored Every 24 Hours major platforms.

We built a model based on fans that visit various Falcons-devoted fan, blog and merchandise sites. Arizona Cardinals Green Bay Packers New York Giants Then, we identify and segment other fans that exhibit Atlanta Falcons Houston Texans New York Jets behaviors similar to Falcons’ site visitors. We rescore Baltimore Ravens Indianapolis Colts Oakland Raiders audience members on a daily basis, adding and Buffalo Bills Jacksonville Jaguars Philadelphia Eagles Carolina Panthers Kansas City Chiefs Pittsburgh Steelers removing fans based on their most recent web Chicago Bears Los Angeles Chargers San Francisco 49ers activity. This ensures that marketers reach only the Cincinnati Bengals Los Angeles Rams Seattle Seahawks most relevant fans. Cleveland Browns Miami Dolphins Tampa Bay Buccaneers Dallas Cowboys Minnesota Vikings Tennessee Titans Denver Broncos New England Patriots Washington Redskins Detroit Lions New Orleans Saints

For any questions or additional audience recommendations, contact your Account Executive or email [email protected]. ARIZONA CARDINALS

AUDIENCE INSIGHTS

Key Insights Are you ready for THE NEXT BO JACKSON? Cardinals fans are 54x more some football?! likely to be Enthusiasts, so it's no surprise they would be extra psyched about their QB Kyle Murray. Like Bo Jackson (drafted by NFL and MLB), Kyle was To help marketers reach NFL fans this season, we drafted by the Oakland A's in 2018. built behavioral audiences for all 32 NFL teams that

can be activated in programmatic campaigns BEER & FOOTBALL, A PERFECT PAIR. Cardinals Fans immediately. are 38x likely to be Beer Aficionados.

Read on to learn more about insights we found about RATHER WATCH AT HOME? Cardinals Fans are 20x Arizona Cardinals fans through Audience likely to be HDTV Researchers. Studio—you may find you have something in common with them. Go Cardinals!

Our ‘Arizona Cardinals Fans’ Activate NFL Audiences TODAY Dstillery audiences can be activated across all Audience is Rescored Every 24 major platforms. Hours

We built a model based on fans that visit various Arizona Cardinals Green Bay Packers New York Giants Atlanta Falcons Houston Texans New York Jets Cardinals-devoted fan, blog and merchandise sites. Baltimore Ravens Indianapolis Colts Oakland Raiders Then, we identify and segment other fans that exhibit Buffalo Bills Jacksonville Jaguars Philadelphia Eagles behaviors similar to Cardinals’ site visitors. We Carolina Panthers Kansas City Chiefs Pittsburgh Steelers rescore audience members on a daily basis, adding Chicago Bears Los Angeles Chargers San Francisco 49ers and removing fans based on their most recent web Cincinnati Bengals Los Angeles Rams Seattle Seahawks activity. This ensures that marketers reach only the Cleveland Browns Miami Dolphins Tampa Bay Buccaneers most relevant fans. Dallas Cowboys Minnesota Vikings Tennessee Titans Denver Broncos New England Patriots Washington Redskins Detroit Lions New Orleans Saints

For any questions or additional audience recommendations, contact your Account Executive or email [email protected].