Global Energy Management System Implementation: Case Study Global
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“Where the Internet Lives” Data Centers As Cloud Infrastructure
C HAPTER 3 “Where the Internet Lives” Data Centers as Cloud Infrastructure JN OEN IFER H LT AND PATRICK VONDERAU mblazoned with the headline “Transparency,” Google released dozens of Einterior and exterior glossy images of their data centers on the company’s website in 2012. Inviting the public to “come inside” and “see where the In- ternet lives,” Google proudly announced they would reveal “what we’re made of— inside and out” by offering virtual tours through photo galleries of the tech- nology, the people, and the places making up their data centers.1 Google’s tours showed the world a glimpse of these structures with a series of photographs showcasing “the physical Internet,” as the site characterized it. The pictures consisted mainly of slick, artful images of buildings, wires, pipes, servers, and dedicated workers who populate the centers. Apple has also put the infrastructure behind its cloud services on display for the digital audience by featuring a host of infographics, statistics, and polished inside views of the company’s “environmentally responsible” data center fa- cilities on its website.2 Facebook, in turn, features extensive photo and news coverage of its global physical infrastructure on dedicated Facebook pages, while Microsoft presents guided video tours of their server farms for free download on its corporate website.3 Even smaller data centers like those owned by Eu- ropean Internet service provider Bahnhof AB, located in Sweden, are increas- ingly on digital exhibit, with their corporate parents offering various images of server racks, cooling and power technology, or even their meeting rooms, Copyright © ${Date}. -
Google's Hyperscale Data Centres and Infrastructure Ecosystem in Europe
GOOGLE’S HYPERSCALE DATA CENTRES AND INFRASTRUCTURE ECOSYSTEM IN EUROPE Economic impact study CLIENT: GOOGLE SEPTEMBER 2019 AUTHORS Dr Bruno Basalisco, Managing economist, Head of Digital Economy service Martin Bo Westh Hansen, Managing economist, Head of Energy & Climate service Tuomas Haanperä, Managing economist Erik Dahlberg, Senior economist Morten May Hansen, Economist Joshua Brown, Analyst Laurids Leo Münier, Analyst 0 Malthe Faber Laursen, Analyst Helge Sigurd Næss-Schmidt, Partner EXECUTIVE SUMMARY Digital transformation is a defining challenge and opportunity for the European economy, provid- ing the means to reinvent and improve how firms, consumers, governments, and citizens interact and do business with each other. European consumers, firms, and society stand to benefit from the resulting innovative products, processes, services, and business models – contributing to EU productivity. To maximise these benefits, it is key that the private and public sector can rely on an advanced and efficient cloud value chain. Considerable literature exists on cloud solutions and their transformative impact across the econ- omy. This report contributes by focusing on the analysis of the cloud value chain, taking Google as a relevant case study. It assesses the economic impact of the Google European hyperscale data cen- tres and related infrastructures which, behind the scenes, underpin online services such as cloud solutions. Thus, the report is an applied analysis of these infrastructure layers “above the cloud” (upstream inputs to deliver cloud solutions) and quantifies Google’s European economic contribu- tion associated with these activities. Double-clicking the cloud Services, such as Google Cloud, are a key example of a set of solutions that can serve a variety of Eu- ropean business needs and thus support economic productivity. -
Alphabet Company 2021 Report
Alphabet Company 2021 Report 22 January 2021 ALPHABET ALPHABET COMPANY COMPANY OVERVIEW Alphabet, Inc. is a holding company, which engages in the business of acquisition and operation of different companies. It operates through the Google and Other Bets segments. The Google segment includes its main Internet products such as ads, Android, Chrome, hardware, Google Cloud, Google Maps, Google Play, Search, and YouTube. The Other Bets segment consists of businesses such as Access, Calico, CapitalG, GV, Verily, Waymo, and X. The company was founded by Lawrence E. Page and Sergey Mikhaylovich Brin on October 2, 2015 and is headquartered in Mountain View, CA. The company currently falls under ‘Mega-Cap’ category with current market capitalization of 1100 B. Market capitalization usually refers to the total value of a company’s stock within the entire market. Google’s namesake search engine and YouTube video service are gateways to the internet for billions of people and have become more essential as they transact and entertain online to avoid the virus. Advertisers have turned to Google’s ad system to let shoppers know about deals and adjusted service offerings as the economy chugs along again. ALPHABET FINANCIALS - Q3 2020 The company beat estimates across the board, following its first-ever revenue decline in Q2. The results showed a strong rebound in its core advertising business, which was hit hard by customer spending pullbacks amid the Covid-19 pandemic. Total revenues of $46.2 billion in the third quarter reflect broad based growth led by an increase in advertiser spend in Search and YouTube as well as continued strength in Google Cloud and Play $46.17 BILLION On the company’s earnings call, CEO Sundar Pichai said, “This year, including this REVENUE quarter, showed how valuable Google’s founding product, search, has been to people.” Pichai said starting next quarter, it will report operating income for its cloud $16.40 business, joining Amazon in giving investors EARNINGS PER SHARE more details. -
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1 TABLE OF CONTENTS 2 I. INTRODUCTION ...................................................................................................... 2 3 II. JURISDICTION AND VENUE ................................................................................. 8 4 III. PARTIES .................................................................................................................... 9 5 A. Plaintiffs .......................................................................................................... 9 6 B. Defendants ....................................................................................................... 9 7 IV. FACTUAL ALLEGATIONS ................................................................................... 17 8 A. Alphabet’s Reputation as a “Good” Company is Key to Recruiting Valuable Employees and Collecting the User Data that Powers Its 9 Products ......................................................................................................... 17 10 B. Defendants Breached their Fiduciary Duties by Protecting and Rewarding Male Harassers ............................................................................ 19 11 1. The Board Has Allowed a Culture Hostile to Women to Fester 12 for Years ............................................................................................. 19 13 a) Sex Discrimination in Pay and Promotions: ........................... 20 14 b) Sex Stereotyping and Sexual Harassment: .............................. 23 15 2. The New York Times Reveals the Board’s Pattern -
Data Centers
REPORT HIGHLIGHTS Technological innovations are rapidly changing our lives, our Heat sensing drones deployed after natural disasters to locate businesses, and our economy. Technology, no longer an isolated survivors and deliver lifesaving equipment can arrive at the scene business sector, is a facilitator enabling innovation, growth, and faster than first responders. Wearable technologies that we sport the strengthening of America’s traditional business sectors. From help us lead healthier lifestyles. Distance learning courses empower transportation and energy to finance and medicine, businesses children and adults to learn new skills or trades to keep up with rely on technology to interact with their customers, improve their the constantly evolving job market. Innovations in science, energy, services, and make their operations more globally competitive. manufacturing, health care, education, transportation and many Innovative technology is deeply integrated into the economy and other fields—and their jobs—are being powered by data centers. is the driving force behind the creation of new jobs in science, health care, education, transportation, and more. Technology has But the benefits of data centers go beyond powering America’s fundamentally transformed our economy—and is poised to fuel even cutting-edge innovations. The economic impact, direct and indirect, more growth in the future. is substantial. Overall, there were 6 million jobs in the U.S. technology industry last While being built, a typical data center employs 1,688 local workers, year, and we expect this to increase by 4.1% in 2017. Technology- provides $77.7 million in wages for those workers, produces $243.5 related jobs run the gamut—from transportation logistics and million in output along the local economy’s supply chain, and warehousing to programmers and radiologists. -
Mapreduce Programming Oct 30, 2012
15-440" MapReduce Programming Oct 30, 2012" Topics" n" Large-scale computing" l" Traditional high-performance computing (HPC)! l" Cluster computing! n" MapReduce" l" Definition! l" Examples! n" Implementation" n" Alternatives to MapReduce" n" Properties" – 1 –! Typical HPC Machine" Compute Nodes" Compute Nodes n" High end processor(s)" CPU CPU CPU • • • n" Lots of RAM" Mem Mem Mem Network" n" Specialized" Network n" Very high performance" Storage Server" • • • n" RAID-based disk array" Storage Server – 2 –! HPC Machine Example" Jaguar Supercomputer" n" 3rd fastest in world" Compute Nodes" n" 18,688 nodes in largest partition" n" 2X 2.6Ghz 6-core AMD Opteron" n" 16GB memory" n" Total: 2.3 petaflop / 300 TB memory" Network" n" 3D torus" l" Each node connected to 6 neighbors via 6.0 GB/s links! Storage Server" n" 10PB RAID-based disk array" – 3 –! HPC Programming Model" Application Programs Software Packages Machine-Dependent Programming Model Hardware n" Programs described at very low level" l" Specify detailed control of processing & communications! n" Rely on small number of software packages" l" Written by specialists! l" Limits classes of problems & solution methods! – 4 –! Bulk Synchronous Programming" Solving Problem Over Grid" n" E.g., finite-element computation" Partition into Regions" n" p regions for p processors" Map Region per Processor" n" Local computation sequential" n" Periodically communicate boundary values with neighbors" – 5 –! Typical HPC Operation" Characteristics" n" Long-lived processes" Message Passing" n" Make use -
Alphabet Board of Directors
WMHSMUN XXXIV Alphabet Board of Directors Background Guide “Unprecedented committees. Unparalleled debate. Unmatched fun.” Letters From the Directors Dear Delegates, Hello delegates! My name is Katie Weinsheimer, and I am looking forward to meeting you all on Zoom this fall at WMHSMUN XXXIV. The world of international Internet governance and the moral/ethical issues that arise from the introduction of ‘smart’ technology have been an interest of mine throughout my college career, so I am very excited to delve into these issues as your committee director for the Alphabet Board of Directors. I am a senior international relations major from Silver Spring, MD. I am in the St. Andrews William & Mary Joint Degree Programme, which means I am coming back to W&M after studying abroad in Scotland for two years. I joined William & Mary’s International Relations Club as a freshman after doing model United Nations in high school like all of you. I have loved my time in the club and have loved being involved in all of the conferences the College hosts. I am currently the registration director for our middle school conference, WMIDMUN XIX. Outside of model UN, I love reading, traveling, and cooking/trying new restaurants. But enough about me, you are here for stock market domination! As the Alphabet Board of Directors, you are responsible for the financial health of Alphabet and its subsidiary companies. Directors are charged with assessing and managing the risk associated with Alphabet’s various investments. This committee will take place in November 2020. With COVID-19 raging and poised to worsen in the winter months, the Board will have to make tough decisions about current and future investments. -
Envisioning the Cloud: the Next Computing Paradigm
Marketspace® Point of View Envisioning the Cloud: The Next Computing Paradigm March 20, 2009 Jeffrey F. Rayport Andrew Heyward Research Associates Raj Beri Jake Samuelson Geordie McClelland Funding for this paper was provided by Google, Inc Table of Contents Executive Summary .................................................................................... i Introduction................................................................................................ 1 Understanding the cloud...................................................................... 3 The network is the (very big, very powerful) computer .................... 6 How the data center became possible ............................................. 8 The passengers are driving the bus ...................................................11 Where we go from here......................................................................12 Benefits and Opportunities in the Cloud ..............................................14 Anywhere/anytime access to software............................................14 Specialization and customization of applications...........................17 Collaboration .......................................................................................20 Processing power on demand...........................................................21 Storage as a universal service............................................................23 Cost savings in the cloud ....................................................................24 Enabling the Cloud -
Alphabet 2020
Alphabet Alphabet 2020 Annual 2020 Report 2020 Rev2_210419_YIR_Cover.indd 1-3 4/19/21 7:02 PM Alphabet Year in Review 2020 210414_YIR_Design.indd 1 4/15/21 3:57 PM From our CEO 2 Year in Review 210414_YIR_Design.indd 2 4/15/21 3:57 PM To our investors, You might expect a company’s year in review to open with big numbers: how many products we launched, how many consumers and businesses adopted those products, and how much revenue we generated in the process. And, yes, you will see some big numbers shared in the pages of this report and in future earnings calls as well, but 22-plus years in, Google is still not a conventional company (and we don’t intend to become one). And 2020 was anything but a conventional year. That’s why over the past 12 months we’ve measured our success by the people we’ve helped in moments that matter. Our success is in the researchers who used our technology to fight the spread of the coronavirus. It’s in job seekers like Rey Justo, who, after being laid off during the pandemic, earned a Google Career Certificate online and was hired into a great new career. And our success is in all the small businesses who used Google products to continue serving customers and keeping employees on payroll … in the students who kept learning virtually on Google Classroom … and in the grandparents who read bedtime stories to grandchildren from thousands of miles away over Google Meet. We’ve always believed that we only succeed when others do. -
Appendix D: Profitability of Google and Facebook
Appendix D: Profitability of Google and Facebook Introduction 1. As part of the market study, we have undertaken an analysis into the financial performance of Alphabet Group (Google) and Facebook (this includes Instagram, WhatsApp and Messenger). 2. We have undertaken financial analysis for both platforms to enable us to establish whether the platforms are generating returns persistently higher than if they were operating in a more competitive market. 3. We have undertaken analysis of the following elements of financial performance for Google and Facebook: • the overall financial performance, including a review of profits, return on capital, and certain other measures reflecting trends in monetisation; and • the returns earned relative to benchmarks, including the relationship between their returns on investment and their cost of capital. Alphabet Group Financial performance of the Group 4. In assessing Google’s financial performance, we have started with Google’s group financial statements. In October 2015, Google established a new parent company, Alphabet Inc. Alphabet splits its reported performance into two operating segments for US financial reporting purposes: • Google; and • Other Bets. 5. Our market study is interested in the performance of businesses within the Google segment, and this appendix seeks to understand the level of profitability of the search business, in particular. The businesses most relevant to our study form the great majority of the Google segment by revenue including search, YouTube, Maps, Android, digital advertising, Chrome and Google Play. Many of the ‘business units’ in the Google segment are not directly monetised. Brands such as Android, Chrome and Gmail are monetised largely through their role in developing what is often referred to as an ‘ecosystem’ within which Google is the default search provider, allowing Google to monetise these activities through digital advertising. -
In the United States District Court for the Eastern District of Texas Marshall Division
Case 2:18-cv-00549 Document 1 Filed 12/30/18 Page 1 of 40 PageID #: 1 IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF TEXAS MARSHALL DIVISION UNILOC 2017 LLC § Plaintiff, § CIVIL ACTION NO. 2:18-cv-00549 § v. § § PATENT CASE GOOGLE LLC, § § Defendant. § JURY TRIAL DEMANDED § ORIGINAL COMPLAINT FOR PATENT INFRINGEMENT Plaintiff Uniloc 2017 LLC (“Uniloc”), as and for their complaint against defendant Google LLC (“Google”) allege as follows: THE PARTIES 1. Uniloc is a Delaware limited liability company having places of business at 620 Newport Center Drive, Newport Beach, California 92660 and 102 N. College Avenue, Suite 303, Tyler, Texas 75702. 2. Uniloc holds all substantial rights, title and interest in and to the asserted patent. 3. On information and belief, Google, a Delaware corporation with its principal office at 1600 Amphitheatre Parkway, Mountain View, CA 94043. Google offers its products and/or services, including those accused herein of infringement, to customers and potential customers located in Texas and in the judicial Eastern District of Texas. JURISDICTION 4. Uniloc brings this action for patent infringement under the patent laws of the United States, 35 U.S.C. § 271 et seq. This Court has subject matter jurisdiction pursuant to 28 U.S.C. §§ 1331 and 1338(a). Page 1 of 40 Case 2:18-cv-00549 Document 1 Filed 12/30/18 Page 2 of 40 PageID #: 2 5. This Court has personal jurisdiction over Google in this action because Google has committed acts within the Eastern District of Texas giving rise to this action and has established minimum contacts with this forum such that the exercise of jurisdiction over Google would not offend traditional notions of fair play and substantial justice. -
Bi-Weekly Finanial Technology Sector Report
Financial Technology Sector Summary Week of May 8, 2017 1 DEAL DASHBOARD Financial Technology (3) (1) (3) $11.7 Bn | 1,179 Deals Industry Stock Market Performance $347.2 Bn | 3,159 Deals LTM Financing Volume Last Twelve Months LTM M&A Volume 160 Select Recent Financing Transactions Select Recent M&A Transactions Company Amount ($MM) 150 Target Acquirer EV ($MM) 140 $110.0 $675.0 130 $70.0 $30.0 120 $56.0 110 NA 100 $54.0 NA 90 $50.0 NA 80 5/5/16 6/20/16 8/3/16 9/16/16 11/1/16 12/15/16 1/30/17 3/15/17 4/28/17 $32.0 NA Aicai Payments Exchanges Financial Data, Content, Information Processors / $17.5 & Analytics Credit Bureaus NA Banking & Lending Online Broker Dealers Technology $15.7 NA Investment Services, Healthcare / Insurance Software, & Technology Technology S&P 500 (3) (3) Quarterly Financing Volume Quarterly M&A Volume $10 500 $120 876 1000 818 783 750 $8 $8.9 400 $100 800 $99.4 299 298 316 $97.8 276 $80 $6 300 $83.1 $81.6 600 $60 $4 200 400 $40 $3.0 $2 $2.6 $2.6 100 $20 200 $0 0 $0 0 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Financing Volume ($Bn) Financing Deal Count M&A Volume ($Bn) M&A Deal Count Notes: Source: Capital IQ, CB Insights and GCA FinTech Database. Market Data as of 5/5/17. 1) Refer to footnotes on page 5 for index composition.