Cartoon Network in EMEA
CN in EMEA Prepared Jan 2015 The CN Brand To be funny, unexpected and stand out from the pack in a way kids can related to. ATTRIBUTES VIEWER BENEFITS Unique Expect the unexpected Fun and Funny Laugh out loud Smart To feel independent Energetic To be in the moment Current Different in a good way BRAND VALUES BRAND CORE Innovation Funny Randomness Unexpected Humour Relatable Escapism CN EMEA Distribution and Reach Distribution 133m Household 70+ Countries Dec’14 Reach 27m individuals 9.5m Kids 3.2m 15-24s 5.4m 25-34s Distribution as of November TV Data: Various peoplemeters via Techedge, all day Cartoon Network in EMEA Cartoon Network surpassed 130m Households in EMEA Cartoon Network goes from strength to strength and has grown in 5 out of 9 markets with Kids in 2014 Cartoon Network is #1 Channel in South Africa Cartoon Network is a Top 3 rating Pay TV kids Channel in 5 out of 12 markets in December 2014 . Portugal, Poland, Romania, Sweden and South Africa Adventure Time, The Amazing World of Gumball, Regular Show and Ben 10 are CN’s top ratings drivers Key Ratings Drivers across EMEA Finn, the human boy with the awesome hat, and Jake, the wise dog with At the heart of the show is Gumball who faces the trials and tribulations of magical powers, are close friends and partners in strange adventures in the any twelve-year-old kid – like being chased by a rampaging T-Rex, sleeping land of Ooo. It’s one quirky and off-beat adventure after another, as they fly rough when a robot steals his identity, or dressing as a cheerleader and doing all over the land of Ooo, saving princesses, dueling evil-doers, and doing the splits to impress the girl of his dreams.
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