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[email protected] [email protected] * Visuals available upon request FOR IMMEDIATE RELEASE BANDAI AMERICA’S SUPER CHARGED ACTION FIGURES, ROLE-PLAY & TECH TOYS TOP EVERYONE’S HOLIDAY “MUST-HAVE” LIST Kids are Clamoring & Moms are Searching for the Most Desired Super Heroes & Digitally Connected Toys From Power Rangers, Ben 10 TM, Tamagotchi® Connection® & Girlz Connect (CYPRESS, CA- JULY 10, 2007) – A leading innovator in action figures and youth electronics, Bandai America Incorporated unveils its hot holiday toys sure to be on every kid’s “Dear Santa” wish list. Among this year’s top contenders for the most sought after products are the Power Rangers Mega Mission Helmet, which is unlike any toy out there today and connects to the Internet so that parents and kids can download dynamic role-playing missions; the Ben 10 Deluxe Omnitrix that doubles as a role-play device as well as an LCD game; the most technologically advanced Tamagotchi Connection V4.5 “virtual pet” which now allows fans to journey through life…Tamagotchi style; and finally, the new Girlz Connect LocketPal and Destiny, which both feature a touch screen and stylus, and are the perfect youth electronics for the tech-savvy and social girl. “This year’s lineup of hot holiday toys from Bandai America set new benchmarks for us as a leader in the action figure and youth electronics categories,” said Michael Riley, vice president of marketing. “Our new toys immediately engage kids of all ages by tapping