CN in EMEA Prepared Jan 2015 The CN Brand
To be funny, unexpected and stand out from the pack in a way kids can related to. ATTRIBUTES VIEWER BENEFITS Unique Expect the unexpected Fun and Funny Laugh out loud Smart To feel independent Energetic To be in the moment Current Different in a good way
BRAND VALUES BRAND CORE Innovation Funny Randomness Unexpected Humour Relatable Escapism CN EMEA Distribution and Reach
Distribution 133m Household 70+ Countries
Dec’14 Reach 27m individuals 9.5m Kids 3.2m 15-24s 5.4m 25-34s
Distribution as of November TV Data: Various peoplemeters via Techedge, all day Cartoon Network in EMEA
Cartoon Network surpassed 130m Households in EMEA
Cartoon Network goes from strength to strength and has grown in 5 out of 9 markets with Kids in 2014
Cartoon Network is #1 Channel in South Africa
Cartoon Network is a Top 3 rating Pay TV kids Channel in 5 out of 12 markets in December 2014 . Portugal, Poland, Romania, Sweden and South Africa
Adventure Time, The Amazing World of Gumball, Regular Show and Ben 10 are CN’s top ratings drivers Key Ratings Drivers across EMEA
Finn, the human boy with the awesome hat, and Jake, the wise dog with At the heart of the show is Gumball who faces the trials and tribulations of magical powers, are close friends and partners in strange adventures in the any twelve-year-old kid – like being chased by a rampaging T-Rex, sleeping land of Ooo. It’s one quirky and off-beat adventure after another, as they fly rough when a robot steals his identity, or dressing as a cheerleader and doing all over the land of Ooo, saving princesses, dueling evil-doers, and doing the splits to impress the girl of his dreams. Simple every issues we’ve all been other fun stuff. through
#1 Ratings Driver in EMEA Top Ratings Driver in EMEA
Source: Various peoplemeters via Techedge, all day Key Ratings Drivers across EMEA
Regular Show features best friends Mordecai (a six-foot-tall blue jay) and Rigby (a It’s hero time with Ben 10: Omniverse! Ben Tennyson was 10 years old when he first hyperactive raccoon). The two are groundskeepers at a park owned by Pops, a discovered the Omnitrix, allowing him to transform into ten different alien heroes. In humanoid-looking lollipop who has spent his entire life there. The job is so deadly the six years that have passed, Ben can now become more than FIFTY different aliens, dull that the two friends will do anything they can to avoid it. This doesn’t go over and has saved the earth at least a dozen times – and is quick to remind everyone! But well with their boss Benson (an anthropomorphic gumball machine) — but their the fun is just getting started! efforts often result in insane escapades that delight Pops. A Top Ratings Driver in EMEA Ratings Driver in EMEA
Source: Various peoplemeters via Techedge, all day Advertising Brands on CN!
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