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Presented by November 6 & 7, 2010 Westin Harbour Castle Hotel ,

:IIKHO>=;R 2010 THE LAW SOCIETY OF UPPER CANADA ?HK:GHGM:KBHE:PR>KL=BM SPORTS MANAGEMENT CONFERENCE Leading Edge Strategies for Managing and Marketing the Business of Sport

PROGRAM CO-CHAIRS Dave Andrews Scott Moore President and CEO – Commissioner – Northern League Director – CBC Sports Alex Anthopoulos Dave Hopkinson Patrick Morris Senior Vice President of Baseball Operations Senior Vice-President, Corporate and Community Partnerships Partner and Certified Player Agent President & and Maple Leaf Sports and Entertainment Newport Sports Management Doug Beeforth Billy Hunter Bernie Mullin General Manager President – Rogers Executive Director – National Player’s Association Principal – The Aspire Group Richard Berthelsen Dr. Ken Jones Former President Atlanta Hawks and Atlanta Thrashers General Counsel Dean - Ted Rogers School of Management - Ryerson Mark Napier Players Association University Executive Director TREVOR WHIFFEN Rick Brace Stanley Kasten Alumni Association Partner Aylesworth LLP President of Revenue, Business Planning and Sports – CTV (Invited) President – Washington Nationals Bob Nicholson David Branch Phil King President – Hockey Canada & Governor Commissioner – Hockey League President – Bob Nicholson London Knights President – Gord Kirke President – Robin Brudner Sports Law Professor Chris Overholt Senior Vice President, General Counsel and Corporate University of Toronto and Osgoode Hall Law School Chief Operating Officer / Chief Marketing Officer Secretary – Maple Leaf Sports and Entertainment Dr. Lynn Lashbrook Canadian Olympic Committee CONFERENCE SPONSORED BY Brian Burke President – Sports Management Worldwide Richard Peddie President and General Manager – Toronto Maple Leafs President / Chief Executive Officer Chris Lencheski Maple Leaf Sports and Entertainment Ned Colletti Owner – SKI Motorsports – NASCAR General Manager – Dan Quinn Pam Lester Managing Director – NFL Canada Bill Daly President – Lester Sports and Entertainment, Inc. AY LE SWORTH LLP BAR RI ST ER S & SO LI CI TO RS Deputy Commissioner – National Hockey League Graeme Roustan John McCambridge Chairman – Bauer Hockey Andy Dolich Senior Partner – Grippo and Elden LLC President – Dolich & Associates John Shannon Former President – San Francisco 49ers John McCauley Television and Broadcast Executive – SportsNet Director, Digital – Maple Leaf Sports and Entertainment Josh Epstein Dr. Dana Sinclair Senior Manager, Sports Brand Marketing Bob McKenzie Partner – Human Performance International Sportscaster – The Sports Network Royal Bank of Canada Gord Stellick Don Meehan Sportscaster – SportsNet Leo Ezerins Partner and Certified Player Agent Executive Director Newport Sports Management League Alumni Association Steve Violetta Gord Miller Senior Vice President of Business Affairs – Detroit Red Wings Sportscaster – The Sports Network Sports Journalist – CBC Sports Chris Wagner Nelson Millman Executive Vice President, Marketplace Strategy – NeuLion Inc. John Furlong Executive Producer of Studio Productions – SportsNet TRADE SHOW PRESENTED BY Chief Executive Officer Trevor Whiffen Partner – Aylesworth LLP Vancouver Organizing Committee – 2010 Olympics Scott Mitchell Governor – London Knights President – Hamilton Tiger-Cats Jessica Gelman Managing Director – MRX Associates Director of New Business Development and Operational Hayley Wickenheiser Olympic Gold Medalist and World Champion Initiatives – New England Patriots

ENROLL TODAY contact Wendy Wright 416-777-2392 or [email protected] Register online at www.primetimesport.ca facebook.com/PrimeTimeSE SATURDAY NOVEMBER 6, 2010

7:30 Registration and Continental Breakfast Rick Brace, President of Revenue, Business Planning and Sports – CTV Phil King, President – The Sports Network 8:30 Welcome by Conference Chairs Scott Moore, Director – CBC Sports Brian Burke, President and General Manager – Toronto Maple Leafs 12:15 Networking Luncheon – Guest Speaker Sponsored by RBC Trevor Whiffen, Partner – Aylesworth LLP, Governor – London Knights Sports Professionals John Furlong, Chief Executive Officer, Banking Vancouver Organizing Committee 8:40 Introduction and Opening Remarks Gord Miller, The Sports Network 2:00 Sports in the Courts: Protecting the Legal Rights of Leagues, Teams and Players 8:45 Meeting the Challenges of Operating a Professional Team Moderator: Trevor Whiffen, Partner – Aylesworth LLP Governor – London Knights Moderator: Brian Burke, President and General Manager Toronto Maple Leafs Robin Brudner, Senior Vice President, General Counsel and Corporate Ned Colletti, General Manager – Los Angeles Dodgers Secretary – Maple Leaf Sports and Entertainment Andy Dolich, President – Dolich & Associates Gord Kirke, Sports Law Professor Former President – San Francisco 49ers University of Toronto and Osgoode Hall Law School Stanley Kasten (Invited), President – Washington Nationals Pam Lester, President – Lester Sports and Entertainment, Inc. Bob Nicholson, President – Toronto Argonauts Patrick Morris, Partner and Certified Player Agent Newport Sports Management Richard Peddie, President / Chief Executive Officer Maple Leaf Sports and Entertainment 3:00 The Approaching Storm: Labour Unrest in Major League Sports 10:00 Creative Marketing Strategies and Alternative Revenue Streams: How to Grow Your Moderator: Brian Burke, President and General Manager Revenue Base and Increase Sponsorships Toronto Maple Leafs Jessica Gelman, Director of New Business Development Alex Anthopoulos, Senior Vice President of Baseball Operations and Operational Initiatives – New England Patriots and General Manager – Toronto Blue Jays Dave Hopkinson, Senior Vice-President, Corporate and Community Richard Berthelsen, General Counsel Partnerships – Maple Leaf Sports and Entertainment National Football League Players Association Bernie Mullin, Principal – The Aspire Group Billy Hunter, Executive Director Former President – Atlanta Hawks and Atlanta Thrashers National Basketball Player’s Association Graeme Roustan, Chairman – Bauer Hockey John McCambridge, Senior Partner – Grippo and Elden LLC 11:00 Networking / Refreshment Break Don Meehan, Partner and Certified Player Agent Newport Sports Management 11:15 Broadcasting Deals and Developments in an Ever Changing World 4:15 Networking Reception

Moderator: John Shannon, Television and Broadcast Executive 5:45 Conference Adjourns for the Day SportsNet Doug Beeforth, President – Rogers SportsNet SUNDAY NOVEMBER 7, 2010

7:45 Continental Breakfast Steve Violetta, Senior Vice President of Business Affairs Detroit Red Wings 8:30 Opening Remarks Chris Wagner, Executive Vice President, Marketplace Strategy NeuLion Inc. Brian Burke, President and General Manager – Toronto Maple Leafs Trevor Whiffen, Partner – Aylesworth LLP 12:15 Networking Luncheon Sponsored by: Governor – London Knights Guest Speaker – Bill Daly

AY LE SWORTH LLP Deputy Commissioner, BAR RI ST ER S & SO LI CI TO RS Gord Miller, Sportscaster – The Sports Network National Hockey League 8:45 Expansion, Contraction, Relocation, or Status Quo: Tackling the Challenges Facing Sports 2:00 The Role of the Media in Sports: Operators Over the Next Decade Friend, Foe, or Impartial Observer? Moderator: Clark Griffith, Commissioner – Northern Baseball League Moderator: Gord Miller, Sportscaster – The Sports Network Dave Andrews, President and CEO – American Hockey League Elliotte Friedman, Sports Journalist – CBC Sports David Branch, Commissioner – Bob McKenzie, Sportscaster – The Sports Network President – Canadian Hockey League Nelson Millman, Executive Producer of Studio Productions – SportsNet Chris Lencheski, Owner – SKI Motorsports – NASCAR Gord Stellick, Sportscaster – SportsNet Dan Quinn, Managing Director – NFL Canada 3:00 Roundtable Discussion: Vancouver 2010 10:00 What Happens Once the Cheering Stops: – Building Towards Sochi in 2014 After Preparing Athletes for Their Next 50 years the Best Winter Ever Moderator: Dr. Dana Sinclair, Partner – Human Performance Moderator: Trevor Whiffen, Partner – Aylesworth LLP International Governor – London Knights Leo Ezerins, Executive Director Brian Burke, President and General Manager – Toronto Maple Leafs Alumni Association Josh Epstein, Senior Manager, Sports Brand Marketing Dr. Ken Jones, Dean – Ted Rogers School of Management Royal Bank of Canada Ryerson University Bob Nicholson, President – Hockey Canada Dr. Lynn Lashbrook, President – Sports Management Worldwide Chris Overholt, Chief Operating Officer / Chief Marketing Officer Mark Napier, Executive Director Canadian Olympic Committee National Hockey League Alumni Association Hayley Wickenheiser, Olympic Gold Medalist and World Champion 11:00 Networking / Refreshment Break 4:15 Conference Ends – Thank You For Attending 11:15 Alternative Media: Utilizing Internet Facebook, , YouTube and Social Networking Sites in Building Your Brand

John McCauley, Director, Digital – Maple Leaf Sports and Entertainment Scott Mitchell, President – Hamilton Tiger-Cats Managing Director – MRX Associates REGISTRATION FORM 2010 SPORTS MANAGEMENT CONFERENCE Personal Information

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Fee Per Delegate -Fees include attendance, program materials, continental breakfast, lunches, and break refreshments. Registration fees are as follows: 1. EARLY BIRD SPECIAL DISCOUNT: First 50 Registrations received and paid in full by September 22: $799.00 + HST ($902.87) 2. * University and College students: $ 249.00 + HST ($281.37) Per Day 3. All other Regular Registrations: $949.00 + HST ($1,072.37) NOTE: All prices in Canadian funds. * Valid student identification required at time of check-in.

Payment Information For Online Credit Card or PayPal Registrations, please visit our website www.primetimesport.ca to register. Cheque enclosed payable to PrimeTime Sports and Entertainment Inc. Bill My Credit Card

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Signature Thank you for your order. Program Changes Cancellation and Substitutions Proud Partners: We will make every effort to present the program as advertised, Substitutions of registrants is permitted at any time. If you are unable but it may be necessary to change the date, location, speakers to find a substitute, a full refund (less $100 administrative fee) is or content with little or no notice. Delegates acknowledge that there will available if a cancellation request is received in writing by October 13, be no partial or full refunds as a result of any such changes. 2010. No refunds are available after October 13, 2010. AY LE SWORTH LLP BAR RI ST ER S & SO LI CI TO RS Location: Date & Times Westin Harbour Castle • 1 Harbour Square Toronto, Ontario • M5J 1A6 November 6 – 7, 2010 Day One: Day Two: Hotel Rooms: PrimeTime Sports and Entertainment has secured a number of rooms for 7:30 am. Registration, 7:45 am. Continental Breakfast, delegates at the Westin Harbour Castle Hotel at a preferred rate. Details 8:30 am. Opening Remarks, 8:30 am. Opening Remarks, are available by contacting; 4:15 pm. Networking Reception 4:15 pm. Conference Ends Wesam Metwalli, CMP Sales Manager, Tel: 416-361-7471, Fax: 416-869-1420, www.primetimesport.ca facebook.com/PrimeTimeSE Email: [email protected] Mail to: Trevor Whiffen • Aylesworth LLP • PO Box 124, 18th Floor, 222 Bay Street, Toronto, ON M5K 1H1 Fax: 416-777-2402 Tel: 416-777-2399