Presented by November 6 & 7, 2010 Westin Harbour Castle Hotel Toronto, Canada :IIKHO>=;R 2010 THE LAW SOCIETY OF UPPER CANADA ?HK:GHGM:KBHE:PR>KL<E><K>=BM SPORTS MANAGEMENT CONFERENCE Leading Edge Strategies for Managing and Marketing the Business of Sport PROGRAM CO-CHAIRS Dave Andrews Clark Griffith Scott Moore President and CEO – American Hockey League Commissioner – Northern Baseball League Director – CBC Sports Alex Anthopoulos Dave Hopkinson Patrick Morris BRIAN BURKE Senior Vice President of Baseball Operations Senior Vice-President, Corporate and Community Partnerships Partner and Certified Player Agent President & and General Manager – Toronto Blue Jays Maple Leaf Sports and Entertainment Newport Sports Management Doug Beeforth Billy Hunter Bernie Mullin General Manager President – Rogers SportsNet Executive Director – National Basketball Player’s Association Principal – The Aspire Group Toronto Maple Leafs Richard Berthelsen Dr. Ken Jones Former President Atlanta Hawks and Atlanta Thrashers General Counsel Dean - Ted Rogers School of Management - Ryerson Mark Napier National Football League Players Association University Executive Director TREVOR WHIFFEN Rick Brace Stanley Kasten National Hockey League Alumni Association Partner Aylesworth LLP President of Revenue, Business Planning and Sports – CTV (Invited) President – Washington Nationals Bob Nicholson David Branch Phil King President – Hockey Canada & Governor Commissioner – Ontario Hockey League President – The Sports Network Bob Nicholson London Knights President – Canadian Hockey League Gord Kirke President – Toronto Argonauts Robin Brudner Sports Law Professor Chris Overholt Senior Vice President, General Counsel and Corporate University of Toronto and Osgoode Hall Law School Chief Operating Officer / Chief Marketing Officer Secretary – Maple Leaf Sports and Entertainment Dr. Lynn Lashbrook Canadian Olympic Committee CONFERENCE SPONSORED BY Brian Burke President – Sports Management Worldwide Richard Peddie President and General Manager – Toronto Maple Leafs President / Chief Executive Officer Chris Lencheski Maple Leaf Sports and Entertainment Ned Colletti Owner – SKI Motorsports – NASCAR General Manager – Los Angeles Dodgers Dan Quinn Pam Lester Managing Director – NFL Canada Bill Daly President – Lester Sports and Entertainment, Inc. AY LE SWORTH LLP BAR RI ST ER S & SO LI CI TO RS Deputy Commissioner – National Hockey League Graeme Roustan John McCambridge Chairman – Bauer Hockey Andy Dolich Senior Partner – Grippo and Elden LLC President – Dolich & Associates John Shannon Former President – San Francisco 49ers John McCauley Television and Broadcast Executive – SportsNet Director, Digital – Maple Leaf Sports and Entertainment Josh Epstein Dr. Dana Sinclair Senior Manager, Sports Brand Marketing Bob McKenzie Partner – Human Performance International Sportscaster – The Sports Network Royal Bank of Canada Gord Stellick Don Meehan Sportscaster – SportsNet Leo Ezerins Partner and Certified Player Agent Executive Director Newport Sports Management Canadian Football League Alumni Association Steve Violetta Gord Miller Senior Vice President of Business Affairs – Detroit Red Wings Elliotte Friedman Sportscaster – The Sports Network Sports Journalist – CBC Sports Chris Wagner Nelson Millman Executive Vice President, Marketplace Strategy – NeuLion Inc. John Furlong Executive Producer of Studio Productions – SportsNet TRADE SHOW PRESENTED BY Chief Executive Officer Trevor Whiffen Partner – Aylesworth LLP Vancouver Organizing Committee – 2010 Olympics Scott Mitchell Governor – London Knights President – Hamilton Tiger-Cats Jessica Gelman Managing Director – MRX Associates Director of New Business Development and Operational Hayley Wickenheiser Olympic Gold Medalist and World Champion Initiatives – New England Patriots ENROLL TODAY contact Wendy Wright 416-777-2392 or [email protected] Register online at www.primetimesport.ca facebook.com/PrimeTimeSE SATURDAY NOVEMBER 6, 2010 7:30 Registration and Continental Breakfast Rick Brace, President of Revenue, Business Planning and Sports – CTV Phil King, President – The Sports Network 8:30 Welcome by Conference Chairs Scott Moore, Director – CBC Sports Brian Burke, President and General Manager – Toronto Maple Leafs 12:15 Networking Luncheon – Guest Speaker Sponsored by RBC Trevor Whiffen, Partner – Aylesworth LLP, Governor – London Knights Sports Professionals John Furlong, Chief Executive Officer, Banking Vancouver Organizing Committee 8:40 Introduction and Opening Remarks 2010 Winter Olympics Gord Miller, The Sports Network 2:00 Sports in the Courts: Protecting the Legal Rights of Leagues, Teams and Players 8:45 Meeting the Challenges of Operating a Professional Team Moderator: Trevor Whiffen, Partner – Aylesworth LLP Governor – London Knights Moderator: Brian Burke, President and General Manager Toronto Maple Leafs Robin Brudner, Senior Vice President, General Counsel and Corporate Ned Colletti, General Manager – Los Angeles Dodgers Secretary – Maple Leaf Sports and Entertainment Andy Dolich, President – Dolich & Associates Gord Kirke, Sports Law Professor Former President – San Francisco 49ers University of Toronto and Osgoode Hall Law School Stanley Kasten (Invited), President – Washington Nationals Pam Lester, President – Lester Sports and Entertainment, Inc. Bob Nicholson, President – Toronto Argonauts Patrick Morris, Partner and Certified Player Agent Newport Sports Management Richard Peddie, President / Chief Executive Officer Maple Leaf Sports and Entertainment 3:00 The Approaching Storm: Labour Unrest in Major League Sports 10:00 Creative Marketing Strategies and Alternative Revenue Streams: How to Grow Your Moderator: Brian Burke, President and General Manager Revenue Base and Increase Sponsorships Toronto Maple Leafs Jessica Gelman, Director of New Business Development Alex Anthopoulos, Senior Vice President of Baseball Operations and Operational Initiatives – New England Patriots and General Manager – Toronto Blue Jays Dave Hopkinson, Senior Vice-President, Corporate and Community Richard Berthelsen, General Counsel Partnerships – Maple Leaf Sports and Entertainment National Football League Players Association Bernie Mullin, Principal – The Aspire Group Billy Hunter, Executive Director Former President – Atlanta Hawks and Atlanta Thrashers National Basketball Player’s Association Graeme Roustan, Chairman – Bauer Hockey John McCambridge, Senior Partner – Grippo and Elden LLC 11:00 Networking / Refreshment Break Don Meehan, Partner and Certified Player Agent Newport Sports Management 11:15 Broadcasting Deals and Developments in an Ever Changing World 4:15 Networking Reception Moderator: John Shannon, Television and Broadcast Executive 5:45 Conference Adjourns for the Day SportsNet Doug Beeforth, President – Rogers SportsNet SUNDAY NOVEMBER 7, 2010 7:45 Continental Breakfast Steve Violetta, Senior Vice President of Business Affairs Detroit Red Wings 8:30 Opening Remarks Chris Wagner, Executive Vice President, Marketplace Strategy NeuLion Inc. Brian Burke, President and General Manager – Toronto Maple Leafs Trevor Whiffen, Partner – Aylesworth LLP 12:15 Networking Luncheon Sponsored by: Governor – London Knights Guest Speaker – Bill Daly AY LE SWORTH LLP Deputy Commissioner, BAR RI ST ER S & SO LI CI TO RS Gord Miller, Sportscaster – The Sports Network National Hockey League 8:45 Expansion, Contraction, Relocation, or Status Quo: Tackling the Challenges Facing Sports 2:00 The Role of the Media in Sports: Operators Over the Next Decade Friend, Foe, or Impartial Observer? Moderator: Clark Griffith, Commissioner – Northern Baseball League Moderator: Gord Miller, Sportscaster – The Sports Network Dave Andrews, President and CEO – American Hockey League Elliotte Friedman, Sports Journalist – CBC Sports David Branch, Commissioner – Ontario Hockey League Bob McKenzie, Sportscaster – The Sports Network President – Canadian Hockey League Nelson Millman, Executive Producer of Studio Productions – SportsNet Chris Lencheski, Owner – SKI Motorsports – NASCAR Gord Stellick, Sportscaster – SportsNet Dan Quinn, Managing Director – NFL Canada 3:00 Roundtable Discussion: Vancouver 2010 10:00 What Happens Once the Cheering Stops: – Building Towards Sochi in 2014 After Preparing Athletes for Their Next 50 years the Best Winter Olympic Games Ever Moderator: Dr. Dana Sinclair, Partner – Human Performance Moderator: Trevor Whiffen, Partner – Aylesworth LLP International Governor – London Knights Leo Ezerins, Executive Director Brian Burke, President and General Manager – Toronto Maple Leafs Canadian Football League Alumni Association Josh Epstein, Senior Manager, Sports Brand Marketing Dr. Ken Jones, Dean – Ted Rogers School of Management Royal Bank of Canada Ryerson University Bob Nicholson, President – Hockey Canada Dr. Lynn Lashbrook, President – Sports Management Worldwide Chris Overholt, Chief Operating Officer / Chief Marketing Officer Mark Napier, Executive Director Canadian Olympic Committee National Hockey League Alumni Association Hayley Wickenheiser, Olympic Gold Medalist and World Champion 11:00 Networking / Refreshment Break 4:15 Conference Ends – Thank You For Attending 11:15 Alternative Media: Utilizing Internet Facebook, Twitter, YouTube and Social Networking Sites in Building Your Brand John McCauley, Director, Digital – Maple Leaf Sports and Entertainment Scott Mitchell, President – Hamilton Tiger-Cats Managing Director – MRX Associates REGISTRATION FORM 2010 SPORTS MANAGEMENT CONFERENCE Personal Information Name: