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Sph Ink Awards 2007

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Sph Ink Awards 2007 SPH INK AWARDS 2007 Full Results (by Category) Categories A) Print Individual Ad – English B) Print Individual Ad – Chinese C) Print Ad Campaign – English D) Print Ad Campaign – Chinese E) Press Advertising Creative Buy F) Print Classified Ad G) Best of Craft H) Readers’ Choice I) Grand Prix A) PRINT INDIVIDUAL AD - ENGLISH Banking / Finance / Insurance FINALIST Agency JWT Singapore Client HSBC Title Soccer Room Creative Directors Ali Shabaz, Tay Guan Hin Art Director Tan Leong Lee Copywriters Mahesan M., Andrew McKechnie Publication The Straits Times Fashion / Cosmetics / Beauty / Retail FINALIST Agency DDB Worldwide Client Robinsons Title Cirque de Noel Ladies Accessories Retail Ad Creative Director Terrence Tan Art Directors Terrence Tan, Michelle Lin Copywriter Priti Kapur Publication The Straits Times FINALIST Agency DDB Worldwide Client Robinsons Title Porcelain Creative Director Terrence Tan Art Director Karen Muck Copywriter Keith Kwek Publication The Straits Times BRONZE Agency WORK Client TANGS Title TANGS Christmas Launch 2006 Creative Director Theseus Chan Art Director Sharon Goh Copywriter Mervyn Chan Publication The Straits Times Page 1 SPH INK AWARDS 2007 Full Results (by Category) BRONZE Agency DDB Worldwide Client Robinsons Title Cirque de Noel Fashion Ad Creative Director Terrence Tan Art Directors Terrence Tan, Karen Muck, Kiah Lim Copywriter Priti Kapur Publication The Straits Times BRONZE Agency DDB Worldwide Client Robinsons Title Shakespeare Creative Director Terrence Tan Art Director Kiah Lim Copywriter Keith Kwek Publication The Straits Times BRONZE Agency DDB Worldwide Client G2000 Apparel Title Impulse Creative Director Terrence Tan Art Director Khoo Meng Hau Copywriter Norain Hamid Publication The Straits Times SILVER Agency DDB Worldwide Client Robinsons Title Cirque de Noel Launch Ad Creative Director Terrence Tan Art Directors Terrence Tan, Karen Muck, Kiah Lim Copywriter Priti Kapur Publication The Straits Times Entertainment / Leisure / Media / F&B FINALIST Agency Leo Burnett Singapore Client Asia Pacific Breweries Title Majestic India – Tiger Beer Creative Director Linda Locke Art Director Allen Ng Copywriter Ong Chee Lip Publication The Sunday Times Page 2 SPH INK AWARDS 2007 Full Results (by Category) FINALIST Agency Leo Burnett Singapore Client Asia Pacific Breweries Title The Addition of Laos – Tiger Beer Creative Director Linda Locke Art Director Andrew Grant Copywriter Asheen Naidu Publication The Straits Times Transport / Petroleum / Travel FINALIST Agency Y&R Singapore Client Civil Aviation Authority Of Singapore Title Hanna Hands Creative Director Patrick Low Art Directors Patrick Low, Loh Wei Cheng Copywriters Patrick Low, Leo Jamorabo Publication The Straits Times Others (including Govt / Public Service / Medical / Education) FINALIST Agency Y&R Singapore Client S. Rajaratnam School Of International Studies Title 20 Seconds Creative Director Patrick Low Art Director Patrick Low Copywriter Mark Fong Publication The Straits Times FINALIST Agency JWT Singapore Client SIM Title Junkyard Creative Directors Ali Shabaz, Tay Guan Hin Art Director Thomas Yang Copywriter Joji Jacob Publication The Straits Times, Business Times BRONZE Agency Ad Planet Group – Ace Daytons Advertising (Int’l) Client Disabled People’s Association Singapore Title Stairs Creative Director Leo Teck Chong Art Director Leo Teck Chong Copywriters Alfred Teo, Louise Bolo Publication The New Paper, Business Times Page 3 SPH INK AWARDS 2007 Full Results (by Category) B) PRINT INDIVIDUAL AD - CHINESE BRONZE Agency City Life Advertising Client Prince’s Flower Shop Title Matchsticks Creative Director Perry Goh Art Directors Perry Goh, Fenson Cheng Copywriter Perry Goh Publication Lianhe Zaobao BRONZE Agency SPH-PDB, Creative Services Client Lianhe Zaobao Title zbNow - Travel Creative Directors Linda Leong, Tommy Lim Art Directors Tommy Lim, Pearrine Yeoh Copywriters Linda Leong, Zhu Yumei SILVER Agency Bates Singapore Client Gill Divers Title Bottle Fish Creative Director Robert Gaxiola Art Directors Ko Min Jung, Robert Gaxiola Copywriters Robert Gaxiola, Raymond Quah Chinese Copywriter Pok Cheng Hai Publication My Paper SILVER Agency SPH-PDB, Creative Services Client My Paper Title My Paper - Speech Creative Directors Linda Leong, Tommy Lim Art Directors Tommy Lim, Rachel Chin Copywriters Linda Leong, Caroline Chew Publication The Straits Times GOLD Agency Bates Singapore Client Gill Divers Title Bag Fish Creative Director Robert Gaxiola Art Directors Ko Min Jung, Robert Gaxiola Copywriters Robert Gaxiola, Raymond Quah Chinese Copywriter Pok Cheng Hai Publication My Paper Page 4 SPH INK AWARDS 2007 Full Results (by Category) GOLD Agency Bates Singapore Client Gill Divers Title Umbrella Fish Creative Director Robert Gaxiola Art Directors Ko Min Jung, Robert Gaxiola Copywriters Robert Gaxiola, Raymond Quah Chinese Copywriter Pok Cheng Hai Publication My Paper C) PRINT AD CAMPAIGN – ENGLISH FINALIST Agency PHD Singapore & TBWA\Singapore Client VivoCity developed by Mapletree Investments Title Where Entertainment Comes Alive Creative Director Mike Shackle Art Director Brad Wilson Copywriter Paul Allen Publication The Straits Times FINALIST Agency Y&R Singapore Client Civil Aviation Authority Of Singapore Title Hanna Hands, Australia, Lion Dance Creative Director Patrick Low Art Directors Patrick Low, Loh Wei Cheng, Eddie Wong Yew Heng Copywriters Patrick Low, Leo Jamorabo, Nirmal Pulickal, Ang Kah Han Publication The Straits Times, Business Times FINALIST Agency The Thinc Group Client Singapore Press Holdings Title The World At Your Doorstep Creative Director Andy Tan Art Director Lyonne Tan Copywriter Jerry Yap Publication The Straits Times, Lianhe Zaobao, Berita Harian, Tamil Murasu FINALIST Agency Graphikate Client Agri-Food & Veterinary Authority Title Don't Get Pets On Impulse Creative Director Annie Tan Art Director Norlyn Yaicop Copywriter Norlyn Yaicop Publication The Sunday Times Page 5 SPH INK AWARDS 2007 Full Results (by Category) FINALIST Agency JWT Singapore Client SIM Title Stay Relevant Creative Directors Ali Shabaz, Tay Guan Hin Art Director Thomas Yang Copywriter Joji Jacob Publication The Straits Times, Business Times FINALIST Agency Modernage Design And Communications Client Paragon Title Paragon Creative Director Jeffrey Tay Art Director Jeffrey Tay Publication The Straits Times FINALIST Agency 3-Sixty Brand Communications Client IKANO Title Children’s Weeks Creative Director Iwan Soebardi Art Directors Melvin Mapa, Stez Chong, Peenut Lee Copywriters Iwan Soebardi, Jenie Gabriel Publication The Straits Times, Tamil Murasu BRONZE Agency Ad Planet Group – Ace Daytons Advertising (Int’l) Client Disabled People’s Association Singapore Title Hump, Slope, Stairs, Toilet Creative Director Leo Teck Chong Art Director Leo Teck Chong Copywriters Alfred Teo, Louise Bolo Publication The New Paper, Business Times Page 6 SPH INK AWARDS 2007 Full Results (by Category) D) PRINT AD CAMPAIGN – CHINESE BRONZE Agency SPH-PDB, Creative Services Client Lianhe Zaobao Title zbNow Brand Campaign Creative Directors Linda Leong, Tommy Lim Art Directors Tommy Lim, Pearrine Yeoh Copywriters Linda Leong, Zhu Yumei, Tommy Lim Publication Lianhe Zaobao BRONZE Agency SPH-PDB, Creative Services Client My Paper Title My Paper Brand Campaign Creative Directors Linda Leong, Tommy Lim Art Directors Tommy Lim, Rachel Chin Copywriters Linda Leong, Caroline Chew Publication The Straits Times BRONZE Agency 3-Sixty Brand Communications Client IKANO Title Children’s Weeks Creative Director Iwan Soebardi Art Directors Melvin Mapa, Stez Chong, Peenut Lee Copywriter Tan Miang Wah Publication Lianhe Zaobao SILVER Agency SPH-PDB, Creative Services Client Singapore Press Holdings Title Ink Awards Launch Campaign Creative Director Linda Leong Copywriters Linda Leong, Yvonne Goh Publication Lianhe Zaobao Page 7 SPH INK AWARDS 2007 Full Results (by Category) E) PRESS ADVERTISING CREATIVE BUY FINALIST Agency JWT Singapore Client The Hongkong and Shanghai Banking Corporation Title CMB Global Brand Campaign Creative Director Ali Shabaz Art Director Tan Leong Lee Copywriter Nagarajan Guruprasad Publication The Business Times FINALIST Agency DDB Worldwide Client Robinsons Title Cirque de Noel Launch Ad Creative Director Terrence Tan Art Directors Terrence Tan, Karen Muck, Kiah Lim Copywriter Priti Kapur Publication The Straits Times BRONZE Agency WORK Client TANGS Title TANGS Fashion Journal 6 (Spring Edition 2007) Creative Director Theseus Chan Art Director Sharon Goh Copywriter Mervyn Chan Publication The Sunday Times GOLD Agency SPH-PDB, Creative Services Client Singapore Press Holdings Title Ink Awards Launch Campaign Creative Director Linda Leong Copywriters Linda Leong, Yvonne Goh Publication Lianhe Zaobao F) PRINT CLASSIFIED AD SPECIAL MENTION Agency SPH CATS Classified A&P Dept Client JESSIE Catering Title JESSIE At Your Doorstep Creative Director Suherman Ismail Designer Amy Loh Publication The Straits Times Page 8 SPH INK AWARDS 2007 Full Results (by Category) SPECIAL MENTION Agency SPH CATS Classified A&P Dept Client TNP CATS Fastads Title Fairy Tales Creative Director Suherman Ismail Art Director Philip Cheong Copywriter Linda Lee Publication The New Paper SPECIAL MENTION Agency SPH CATS Classified A&P Dept Client Comics Neverland Title Comics Creative Director Suherman Ismail Designer Amy Loh Publication The Straits Times G) BEST OF CRAFT BEST ILLUSTRATION Agency Bates Singapore Client Gill Divers Title Bag Fish, Umbrella Fish, Bottle Fish Creative
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