CEO's Overview of GROUP OPERATIONS
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30 Singapore Press Holdings annual report 2011 31 CEO’s overview OF GROUP OPERATIONS 30 Singapore Press Holdings annual report 2011 31 Despite an uncertain economic NEWSPAPERS climate and a fast-changing The Group’s print media held its ground against increased media landscape, SPH’s core competition from various new media platforms, with total business remained resilient newspaper circulation averaging 981,339 copies per day, only a slight year-on-year decline of 0.2 per cent. for FY 2011. SPH’s newspapers performed well during the General Elections period, when total daily sales averaged The Group’s net profit was 1,037,000 copies, an increase of 71,000 copies. $389 million. Its revenue from Shin Min Daily News, in particular, scored a record high of 186,000 copies on Election Results Day. the Newspaper and Magazine segment grew year-on-year by The Straits Times held its position as the best-read paper in Singapore with a daily readership of 1.4 million, $39 million (4 per cent) according to the Nielsen Media Index 2010 survey. to $1,013 million. Aided by a subscription drive, the Group’s flagship registered a year-on-year growth of 0.6 per cent to 354,654 copies. It also launched its iPad application as Print advertisement revenue well as a monthly newsletter for subscribers. rose by $42 million (5.7 per Lianhe Zaobao continued to establish its reputation as an authoritative source and insightful voice of information cent), boosted by strong display and opinions for Chinese communities at home and advertisement sales. abroad. Mr Goh Sin Teck became its new editor after former editor Mr Lim Jim Koon retired from the post to become its editorial advisor. The New Paper remained the second best-read paid English daily in Singapore (Nielsen Media Index 2010). More significantly, it was the top choice for young readers in the 15 to 29 age group, and the second most popular newspaper with advertisers (Marketing Magazine). The paper’s revamped website was launched in April 2011. 32 Singapore Press Holdings annual report 2011 33 CEO’s overview OF GROUP OPERATIONS NEWSPAPERS The Business Times secured its position as Singapore’s The Central Integrated Newsroom of Shin Min Daily News best-read business daily (Nielsen Media Index 2010). and Lianhe Wanbao launched Victory Trail, a tabloid-size The paper kept up its busy schedule of events including horse racing guide in November 2010. The bilingual guide the Singapore Business Awards and Singapore became a must-read for all race goers. Corporate Awards to promote excellence in the business community. Thumbs Up Junior, a fortnightly Chinese publication for primary one and two students, was launched in Berita Harian continued to actively engage its community March 2011, adding to the existing portfolio of student through various activities. In March, the paper’s student newspapers comprising zbCOMMA and Thumbs Up. media club, Kelab Obor, celebrated its fifth anniversary. The print Classifieds business also saw a leap forward, Tamil Murasu celebrated its 75th anniversary with a new with the installation of a new Classified Advertisements look. The paper sold a record 29,300 copies on May 14, Sales Hub (CASH), which allowed the CATS call-centre 2011, the highest in its history. Mr Jawharilal Rajendran sales representatives to book advertisements in English, took over the helm from Ms Nirmala Murugaian as the Chinese and Malay. This opened up opportunities to Tamil daily’s editor in June this year. sell advertisements across different SPH publications, and enhanced the efficiency for CATS Classified, tabla!, the free English weekly launched by Tamil Murasu which handles about three million advertisements Ltd for the Indian community in Singapore, saw growth in every year. both readership and advertising revenue. The paper has a weekly readership of about 120,000, via its 30,000 print We also launched the SPH Media Widget, an interactive copies and website. virtual tool for advertisers and advertising agencies to download onto their computer desktop so that they can My Paper’s bilingual readership jumped in FY 2010 to easily access SPH’s extensive suite of cross-media products 345,000, up from 320,000 the previous year. The paper and services when they plan for their ad campaigns. launched its Facebook page to interact with readers. In April, the free compact paper held its fourth My Paper Executive Look contest, attracting 530 applicants including investment bankers, lawyers and doctors. Lianhe Wanbao enjoyed a strong following for its entertainment and health coverage. Product branding events such as the Lianhe Wanbao Beauty & Healthcare Fair and the Singapore Entertainment Awards were well received by readers. The daily readership of our other evening newspaper, Shin Min Daily News, soared to 451,000, driven by its winning combination of human-interest stories, sports, soccer, racing coverage, plus food and lifestyle features that appealed to its heartland readers. Shin Min also organised its signature events including the popular Shin Min Fun Drive and Shin Min City Hawker Food Hunt to engage readers. 32 Singapore Press Holdings annual report 2011 33 34 Singapore Press Holdings annual report 2011 CEO’s overview OF GROUP OPERATIONS 35 magazine combined the essence of the Chinese quarterly MAGAZINES magazine with its own unique content covering a wide range of health and wellness topics, including western and eastern healthcare practices. The Nielsen Media Index 2010 placed Her World, Female, Home & Décor and Men’s Health at the top of Chinese entertainment magazine UW (U-Weekly) their respective product categories. Her World further celebrated its 10th anniversary with a compact sized new extended its reach and is now read by nearly a quarter of look and punchy content. a million readers every month. ZbBz, the luxury magazine for bilingual elites, maintained Home & Décor also launched its inaugural annual robust advertising revenue growth while delivering high supplement, Renovate, to great reception from readers quality journalism in its second year in the market. and advertisers alike. Two spin-off titles which were formerly released annually - The Peak Domain and ICON Weddings - became biannuals. NEWSPAPER SERVICES SPH Magazines continued to extend its online presence by making strategic investments to boost its regional Our print products continued to win international footprint. It acquired a 34 per cent stake in Antarctica recognition for its print quality. SPH won awards for all of Interactive Private Limited, the holding company of the its three entries to the International Color Quality Club. Luxury Insider Group. The Group owns online properties, The awards reaffirmed the quality standards achieved by Luxury-Insider.com and Inluxe.cn; luxury magazine our three printing presses, the Colorliner, KBA and UNISET. Baccarat published in Hong Kong; as well as ULTIMA magazine, a custom title for Citibank’s high net worth The upgrading and renewal project at Print Centre clients. was completed in July 2011, covering the three key components including the colour upgrade, control renewal In addition, popular forum-based IT website, and computer-to-plate systems. The UNISET press, www.hardwarezone.com, rolled out its new platform to which has been optimised to print commercial publications, Malaysia and Philippines, providing localised content to completed more than 250 print jobs of various formats and reach high growth markets as Internet access continued sizes, with pagination ranging from four to 64 pages, to grow significantly in Southeast Asian markets. and print orders ranging from 1,000 to 160,000 copies. HardwareMAG celebrated its 10th anniversary and SPH Buzz Pte Ltd increased its retail footprint to a total of 67 became the first home-grown technology magazine to ‘pods’ over the last five years. These outlets, representing a be made available digitally and on iPad for its local and new generation of newsstands, fulfilled our readers’ appetite foreign audiences. for the latest publications, as well as provided up-to-date news feeds direct from our newsroom via a scrolling LED Another SPH subsidiary, Focus Publishing, also enjoyed display. a fruitful year. Its popular magazine Health No.1 became Singapore’s best-selling Chinese health and lifestyle The Buzz network also evolved into a modern quarterly magazine within a year of its launch. convenience chain by venturing into shopping malls and commercial locations whilst maintaining a foothold Following the success of Health No. 1, Wellness No. 1 at major bus interchanges. A new series of Buzz was launched in February 2011. The English health merchandise has also been successfully launched to further enrich its product offerings. 36 Singapore Press Holdings annual report 2011 CEO’s overview OF GROUP OPERATIONS NEW MEDIA With the proliferation of smartphones and tablet devices in Zaobao.com continued to attract a strong following of the market, development and enhancement of applications Chinese-speaking audiences from around the world. on these platforms became a key focus to cater to the It currently draws 10 million monthly unique visitors and needs of users and advertisers. 100 million monthly page views on average, and has been consistently ranked the most popular print news and One of the major milestones in SPH’s new media media site in Singapore for five years by web-tracking development was the launch of The Straits Times on iPad. service Hitwise. Zaobao.com, in collaboration with The app was an instant hit with readers, garnering more SPH’s Interactive Business Unit, launched eNewstalk, than 126,000 downloads within 24 hours of its launch. an interactive Chinese e-learning platform for schools this year. The launch of the ST iPad and iPhone app not only reached out to more online readers, it also presented a new Bilingual news and entertainment web portal omy.sg opportunity for many advertisers who wanted to see their continued to break new ground in the social media scene campaigns presented on an impactful multimedia platform.