Newspaper – Classified
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NEWSPAPER – CLASSIFIED CATS Classified offers the most comprehensive and interesting marketplace in Singapore to find, buy and sell products and services. Our ongoing commitment to product and service innovation drives us to constantly seek ways to give our customers added value and benefits. 17 The three main products are: • Main Classified sections in The Straits Times, The Sunday Times and Lianhe Zaobao, Lianhe Wanbao, Shin Min Daily News, Berita Harian, Berita Minggu, The New Paper and Tamil Murasu. We offer advertisers and readers more than 300 Classifications which include Properties, Vehicles, Travel and Education. • CATS Recruit, which offers the freshest and most comprehensive career opportunities available in the market, covering job openings from executive appointments and professional positions to part-time, temporary and miscellanous vacancies. • Notices and Obituaries. The Notices pages are the platform for a wide variety of announcements including financial results, IPO advertisements, calls for tender and Government notices. The Obituaries pages are not only for death announcements and condolences, but also for eulogies, in either standard or creative designs, in black and white as well as full colour. 18 EVENTS CATS Classified organises events that give its regular in-paper advertisers the opportunity to connect face-to-face with their prospective customers. Advertisers interested in these events can buy an advertising and booth-space package to showcase their brands and products to their customers and other members of the public whom CATS Classified attracts to these events through stage activities, contests, talks, lucky draws and more. Visitors keen on specific products and services are also naturally drawn by the large number of advertisers from the same or related industries gathered under one roof. CATS Classified also generates in-paper publicity through feature write-ups and advertisements, and press releases to the media, to create more buzz. Some of the main events CATS Classified organises are: Car-nival An annual, one-day car-mart especially for regular Vehicles Classification advertisers who sell new cars, pre-owned cars or vehicle accessories. Visitors seeking great deals on cars are always drawn to Car-nival, while others come for stage games and contests with attractive prizes, exciting vehicle-related promotions, race queen competitions, and lucky draws for buyers and visitors. Learning For Success Exhibition This annual exhibition gives CATS Classified’s regular education-industry advertisers a chance to directly market their academic courses and enrichment programmes to prospective students, in person. Additional interest in the event is created by organising seminars or talks with topics that would appeal to those who intend to further their education. 19 Wedding Planner This is for advertisers whose services and products are related to the wedding and bridal industries. It is designed for all businesses from bridal boutiques and photography studios to hotels, wedding planners, banquet providers and jewellers to get together in one location and reach out to couples who are planning to tie the knot. Exciting stage contests, bridal fashion shows and buyers’ draws generate interest and publicity. Pets Corner An annual event for advertisers from the pet and pet-care industries. Held in an outdoor location, usually by the beach, the Pets Corner event gathers pets and their owners, along with sellers of pet food, pet-care products and accessories; companies offering pet-grooming and other services; animal- welfare organisations and the like for a fun day out with pet-and-owner contests on stage, on-the-spot grooming, goodie bags and lots more. 20.