NBA Debuts New Programming Lineup on SIRIUS Satellite Radio

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Basketball Hall of Famer Rick Barry Leads New Talk Show Lineup on NBA Radio on SIRIUS

NEW YORK, Oct 26, 2006 /PRNewswire-FirstCall via COMTEX News Network/ -- The National Basketball Association and SIRIUS Satellite Radio (Nasdaq: SIRI), the Official Satellite Radio Partner of the NBA, announced today a new exclusive programming lineup on NBA Radio on SIRIUS, channel 127, the first 24/7, year-round radio channel devoted to the NBA.

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NBA Radio on SIRIUS will provide the most comprehensive, in-depth radio coverage of the NBA, with live play-by-play of NBA games and exclusive daily live talk shows hosted by Hall of Famer Rick Barry, Kenny "The Jet" Smith, Ian Eagle, Frank Isola, Rich Ackerman and others. Each show will include up-to- the-minute news, expert analysis and exclusive interviews with players, coaches and other NBA insiders.

As the Official Satellite Radio Partner of the NBA, SIRIUS is the exclusive provider of NBA Season Pass, the programming package that features more than 1000 regular season games, plus every game of the NBA Playoffs and The Finals. SIRIUS has the exclusive national radio rights to NBA team radio broadcasts and will air regular season games from every NBA team.

Live game coverage tips off on SIRIUS Tuesday, Oct. 31, with the defending NBA Champion Miami Heat hosting the Chicago Bulls at 8pm ET/7pm CT on channel 127.

"SIRIUS already provides fans with more live NBA games than any other radio outlet," said Steve Cohen, SIRIUS' Vice President of Sports Programming. "Now SIRIUS and the NBA will supplement that live game coverage with expert talk radio every day of the week that will be hosted by some of the smartest and most accomplished names in professional basketball, including former star players Rick Barry and Kenny Smith."

"NBA Radio on SIRIUS is the perfect complement to NBA TV and NBA.com enabling the NBA to reach basketball fans 24/7," said Steve Herbst, Senior Vice President, Broadcasting and General Manager, NBA TV. "With the addition of NBA legend Rick Barry, New York Daily News Knicks beat writer Frank Isola and veteran host Rich Ackerman to our all-star lineup; we will continue to be able to feed the insatiable appetite of our fans who constantly hunger for new and informative basketball news."

NBA Radio on SIRIUS // ch. 127, Programming Highlights: (All times ET)

* Tip Off, hosted by Frank Isola and Rich Ackerman (weekdays, 6-9 a.m.). Isola currently serves as the New York Knicks beat writer for the New York Daily News as well as a contributor to NBA TV. Ackerman has worked at stations in Charlotte, Washington, DC and Chicago before joining ESPN Radio, where he hosted the 1997 NBA Draft lottery, the NBA on ESPN studio show and the WNBA Finals. Most recently, Ackerman worked at WFAN in New York. The program re-airs daily from 9am-12pm.

* Full Court Press, hosted by Kenny Smith and Ian Eagle (weekdays, 12-3 p.m.). NBA vet and TNT/TBS analyst Smith and Eagle, play-by-play voice of the New Jersey Nets on YES, return for their second year together on Full Court Press, which aired last season on channel 123.

* In The Paint, hosted by Rick Barry (weekdays, 3-6 p.m.). The Hall of Fame forward was named as one of the 50 Greatest Players in NBA history and is the only player ever to lead the NCAA, NBA and ABA in scoring. A 12-time All-Star, Barry scored more than 25,000 points over 14 seasons as a professional. He won an NBA Championship in 1975 and was named MVP of the 1975 Finals.

NBA Radio on SIRIUS and NBA Season Pass are provided to SIRIUS customers at no additional cost over SIRIUS' basic monthly subscription fee. For more information and a schedule of upcoming NBA games on SIRIUS visit www.sirius.com/nba.

SIRIUS is also the Official Satellite Radio Partner of the NFL, NHL, and Wimbledon Championships. SIRIUS provides sports news, talk and play-by-play action for more than 150 colleges, including the entire NCAA(R) Division I Men's Basketball Championship, plus several of the year's top thoroughbred horse races. Starting in 2007, SIRIUS will be the official satellite radio home of NASCAR.

About SIRIUS

SIRIUS, "The Best Radio on Radio," delivers more than 130 channels of the best programming in all of radio. SIRIUS is the original and only home of 100% commercial free music channels in satellite radio, offering 69 music channels. SIRIUS also delivers 65 channels of sports, news, talk, entertainment, traffic, weather and data. SIRIUS is the Official Satellite Radio Partner of the NFL, NBA and NHL and broadcasts live play-by-play games of the NFL, NBA and NHL. All SIRIUS programming is available for a monthly subscription fee of only $12.95.

SIRIUS products for the car, truck, home, RV and boat are available in more than 25,000 retail locations, including Best Buy, Circuit City, Crutchfield, Costco, Target, Wal-Mart, Sam's Club, RadioShack and at shop.sirius.com.

SIRIUS radios are offered in vehicles from Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep(R), Land Rover, Lexus, Lincoln-Mercury, Mazda, Mercedes-Benz, MINI, Nissan, Rolls Royce, Scion, Toyota, Porsche, Volkswagen and Volvo. Hertz also offers SIRIUS in its rental cars at major locations around the country.

Click on www.sirius.com to listen to SIRIUS live, or to purchase a SIRIUS radio and subscription.

About the NBA

The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. During the 2005-06 season, the NBA distributed 44,000 hours of programming to 215 countries and territories in 43 languages. The league's worldwide reach was seen with 82 international players on NBA rosters. Domestically, the NBA broadcast 142 games on national television this season on ABC, TNT, ESPN, and ESPN2, and eclipsed attendance records for the third consecutive season.

NBA Entertainment, the league's award-winning production and programming division, produces NBA TV, a 24-hour television network, and exclusive content for each of the NBA's team web sites, and the league's official sites, NBA.com, WNBA.com and NBADLEAGUE.com as well as for NBA Radio on SIRIUS. The NBA continues to be a leader in sports marketing, currently maintaining its longest list of fully integrated domestic and global marketing partnerships with the most recognizable brands in the world, including the leading Internet content and technology providers that bring the game even closer to fans around the world.

Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2005 and Quarterly Report on Form 10-Q for the quarter ended June 30, 2006 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our operational results are: our dependence upon third parties, including manufacturers of SIRIUS radios, retailers, automakers and programming partners, our competitive position and any events which affect the useful life of our satellites.

Media Contacts:

Andrew FitzPatrick, SIRIUS, 212.901.6693, [email protected]

Mike Wade, NBA, 212.407.8690, [email protected]

SOURCE SIRIUS Satellite Radio

Andrew FitzPatrick, SIRIUS, +1-212-901-6693, [email protected]; Mike Wade, NBA, +1-212-407-8690, [email protected] http://www.sirius.com

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