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Kaplan Builds Futures One Success Story at a Time. KAPLAN, INC

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Kaplan Builds Futures One Success Story at a Time. KAPLAN, INC Learning transforms lives. Kaplan builds futures one success story at a time. KAPLAN, INC. LETTER FROM JONATHAN GRAYER ’05 ’05CHAIRMAN AND CHIEF EXECUTIVE OFFICER Most of us vividly remember a great teacher who made 1,135 Kaplan Revenue Growth a difference in our lives—someone who inspired and 1995-2004 motivated us, ignited our sense of curiosity, or gave us (in millions of dollars) 838 confidence. Those teachers had a lasting impact because they gave us tools that would help us succeed, not only in the classroom, but beyond. 621 Kaplan’s revenue grew by At Kaplan, we seek to do just that. We help education, K12 programs, and professional train- 494 35% in 2004 to more than people transform their lives through education. ing. We have entered new markets across the 354 globe, on the ground and online. We serve both Whether teaching a second-grader who is traditional and nontraditional students, many in 257 $1.1 billion 195 struggling to read, a working mother earning a communities and demographic groups with lim- 117 89 94 bachelor’s degree, or a financial analyst looking ited access to educational opportunities. In to acquire the highest professional designation, years to come, we will continue to expand our we provide individuals with the resources they scope with new offerings, each one designed to 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 need to achieve their goals. help our students successfully reach an important milestone. Kaplan 2004 Revenue by Business Unit Doing that requires talent, and we have lots of it: professors, technologists, product developers, On these pages, you will learn about Kaplan, Kaplan helps individuals administrators, financial aid experts, mathemati- our students and our employees. Through cians and psychometricians. Kaplan is filled with them, we hope that you will arrive at a better achieve their educational Kaplan Higher Education people who are committed to creating positive understanding of our business and the and career goals. We Kaplan Test Prep and Admissions experiences for our students. Because when our power of education. students succeed, we succeed. build futures one success Kaplan Professional story at a time. SCORE! Today, Kaplan is a very different company from the one people remember as synonymous with JONATHAN N. GRAYER “test prep.” We are now leaders in postsecondary Chairman and Chief Executive Officer ’05KAPLAN, INC. OVERVIEW Redefining an industry KAPLAN HAS 20,000 Kaplan annually reaches 900,000 EMPLOYEES IN students around the globe IN MORE THAN 3,000 500 CLASSROOMS Kaplan has come a long way since its founding LOCATIONS WORLDWIDE as a test preparation business in 1938. Today Kaplan, Inc. is a global education company that offers a wide array of programs and services to individuals, schools and businesses. During the last 10 years, Kaplan has grown international programs have enabled us to We’re built from an $80 million test prep company to a serve students and professionals in locations as Kaplan Higher Kaplan Professional $1 billion international corporation that offers varied as Dublin and Kuala Lumpur. for success. Education Securities and Insurance postsecondary education, K12 services for chil- Through our four business Real Estate, Home Inspection dren and schools, and professional training. As While we have dramatically expanded the Diplomas and Certificates units we provide high-quality and Appraisal Undergraduate Programs a wholly owned subsidiary of The Washington breadth of our business, we have retained educational services, assist- Accounting Graduate Programs ing students throughout Architecture, Engineering and Contracting Post Company, we are its largest revenue pro- many of our original values and characteristics. Foundation Programs their schooling and careers. Information Technology ducer and fastest growing division. We are student-focused, results-driven, and Legal committed to helping individuals realize their Compliance Solutions for Companies Our largest business is higher education. We dreams through education. We broaden access serve 58,000 students through 75 campuses to educational and professional opportunities in and online programs in the United States and new communities, including many that have SCORE! Kaplan Test Prep abroad. Kaplan also offers a broad range of been underserved. We help people acquire and Admissions After-School Learning Programs services for children and schools, including new skills, needed credentials and better jobs. curriculum and professional development for College Prep Programs Graduate Prep Programs teachers, after-school tutoring and academic English Language Programs coaching. Our professional training division Medical Licensing Programs provides more than half a million courses each K12 Offerings for Schools year, many to the world’s leading financial insti- tutions. We continue to lead the test preparation industry. And we are expanding globally. Our 4 5 1KAPLAN HIGHER EDUCATION Opening doors to careers Kaplan Higher Education offers certificate and degree programs, on campus and online, that prepare students for employment in fields including healthcare, business, criminal justice, fashion, design and graphic arts, and information technology, as well as paralegal studies. At campuses in the United States and abroad, as well as via online programs through Kaplan University and Concord Law School, we offer people educational opportunities that help them advance their careers and better their lives. Each of our schools is separately accredited by one of several national or regional accrediting agencies approved by the U.S. Department of Education. We are responsive to the needs of adult learners juggling work, family and other respon- sibilities. Our comprehensive support system provides financial aid counseling, academic advising, study skills workshops, time manage- ment guidance and more. Our faculty, many of “THROUGH MY MEDICAL ASSISTANT PROGRAM, I whom hold master’s and doctoral degrees, is DEVELOPED GREAT RELATIONSHIPS WITH MY committed to ensuring that our students get the PROFESSORS AND GAINED THE SKILLS I NEEDED TO maximum value from their academic experience. land a better job AT A LOCAL HOSPITAL.” ROUCHEL MOSSMAN, MARIC COLLEGE—POMONA CAMPUS 6 7 1KAPLAN HIGHER EDUCATION IN 2004, REVENUE FOR KAPLAN’S HIGHER EDUCATION DIVISION GREW BY 35% “Preparing students to excel in their professions is our focus at Kaplan University. Our faculty carefully guides students through every stage of the learning process. Our goal is to deliver a tremendous support network to Revenue for people with busy lives who need a quality education in Kaplan University’s a flexible format.” Dave Clinefelter, Ph.D., Kaplan University ONLINE PROGRAMS more Kaplan entered the postsecondary education Kaplan University, which houses our online than doubled industry in 2000 with the acquisition of higher education programs, now serves in 2004 Quest Education Corporation, a network of approximately 20,000 students online and 30 schools. Since then, we have more than recently introduced its first master’s degree doubled our number of campuses, where programs. we now serve more than 32,000 students. We are market-driven, adding locations and Concord Law School, the world’s first fully programs in areas that will best serve local online law school, and the second largest part- Kaplan Higher Education employment needs. time law program in the country with 1,600 students, offers working adults around the Kaplan Higher Education has 75 campuses country the flexibility and convenience they 58,000 in 18 states and abroad, as well as online need to obtain law degrees. STUDENTS programs through Kaplan University and Concord Law School. Kaplan has also expanded its higher education 75 CAMPUSES programs to individuals abroad through Dublin The division is one of the largest for-profit Business School, Ireland’s largest private and online providers of postsecondary education in the undergraduate college with 4,000 students, Dave Clinefelter, Ph.D. United States. It is also the leading revenue and Kaplan International Colleges, which Vice President for Academic Affairs producer for Kaplan, Inc. collaborate with U.K.-based universities. and Provost, Kaplan University 8 9 2KAPLAN PROFESSIONAL Customizing solutions for clients Kaplan Professional provides comprehensive education and training solutions to businesses and individuals in the securities, insurance, real estate, information technology and legal industries. Through an array of tools— including classroom instruction, more than 600 online courses and study materials— Kaplan Professional serves both corporate clients and individuals in international, national and regional markets. Kaplan Professional provides 500,000 licensing and continuing education courses annually to some of the world’s leading financial institutions, including Goldman Sachs, Credit Suisse First Boston, A.G. Edwards and World Financial Group. We also offer compliance management solutions that enable companies to better track essential employee information—a critical aspect of doing business in an increasingly complex regulatory environment. Using leading “PASSING THE CFA EXAM REQUIRES AN OCEAN OF technology, we deliver a broad range of KNOWLEDGE. SCHWESER HAS GIVEN ME THE DISCIPLINE AND educational offerings that help our clients lower CONFIDENCE I NEED TO BE WELL-PREPARED. risk, improve accuracy and reduce costs. THE PROGRAM IS MORE THAN JUST STUDY NOTES; it’s an investment in my future.” JEROME CASAMATTA, FIXED INCOME SPECIALIST
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