Dublin Business School P ostgraduate Programmes

Postgraduate Programmes www .dbs.ie

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Dublin Business School (DBS) specialises in the provision of career-focused business and law education as well as the delivery of contemporary programmes in the areas of creative media, marketing, counselling & psychotherapy, humanities and psychology.

Visit our website: www.dbs.ie Postgraduate Programmes 1 Contents

Why Study for a Postgraduate Qualification? 2 Business, Finance and IT Why Choose DBS? 3 Higher Diploma in Business 39 DBS – A Short History 4 Higher Diploma in Science News and Updates 6 in Data Analytics 41

DBS, QQI and the Higher Diploma in Science National Framework of Qualifications 8 in Financial Technology 43

Recognition and Accreditation 9 Higher Diploma in Science in Computing (Software Development) 45 Career Services 10 Higher Diploma in Science in Computing Library and Information Services 12 (Development Operations) 47

Student Services 14 Higher Diploma in Science in Computing (Web and Cloud Technologies) 49 International Student Services 16 Master of Business Administration (MBA) International Partnerships 18 + Streams 51

Application Information and Procedures 20 Master of Science (MSc) in Business Analytics 55

Master of Science (MSc) in Data Analytics 58

Psychology, Counselling Master of Science (MSc) in Digital Marketing 60 and Creative Media Master of Science (MSc) in Financial Technology 63

Higher Diploma in Arts Master of Science (MSc) in Information in Psychology (PSI accredited) 23 and Library Management (LAI accredited) 65

Higher Diploma in Arts in Counselling Master of Science (MSc) in and Psychotherapy 25 Information Systems with Computing 67

Master of Arts (MA) in Addiction Studies 27 Master of Science (MSc) in International Accounting and Finance 70 Master of Arts (MA) in Psychoanalytic Psychotherapy 29 Master of Science (MSc) in Management Practice 72

Master of Arts (MA) in Psychotherapy 31 Master of Science (MSc) in Marketing 74 Master of Science (MSc) in Applied Psychology 33

Master of Arts (MA) in Creative Media Practice 35

DBS Professional School 76 2 Postgraduate Programmes Why Study for a Postgraduate Qualification?

To compliment your primary degree

To fulfil personal interests in Promotion opportunities in current a particular subject area role/career enhancement

Enhanced job security Development of transferable skills

Worthwhile investment to enhance Academic and personal development lifetime career prospects at a professional level

Further development of your skills and knowledge in a specialist field

Change of direction in career Improved career and networking prospects

Opportunity to develop strong analytical, problem-solving, presentation, time management and communication skills

Peter Lowney, Graduate of Higher Diploma in Arts in Pyschology “After completing the two-year Higher Diploma in Psychology, I felt I had an excellent basis for moving forward with a career in psychology, as well as being able to apply the techniques and methodologies from the course in my current career. It has also opened the door to a number of related fields in work such as HR. The broad basis of the course gave me a good overview of the subject and of where my strengt hs and interests would lie for future study in psychology. I really enjoyed the structure of the course and, although it is a significant time and effort commitment, I felt it was really worth it. The fact that it is accredited by the Psychology Society of Ireland (PSI) is a major bonus, meaning that your qualification will be recognised. I felt there was a very good balance of continuous assessment, group and project work alongside examinations, and I found the lecturers approachable and friendly. For me, the best thing about the course was meeting fellow students from a diverse range of backgrounds and forming firm friendships." Postgraduate Programmes 3 Why Choose DBS?

Reputation as Ireland’s Commitment to World-Class Work/Study Balance Leading Independent College Teaching In DBS we take a holistic view to college Dublin Business School (DBS) is Ireland’s Over the last 42 years DBS has built a life. Academia should be integrated with a largest independent third-level college. considerable reputation for the quality stimulating social scene. The work/study With a student population of over 9,000, of its teaching. As an institution we focus balance is something we at DBS regard DBS provides a comprehensive range of our main research activity on the constant as being important. Accordingly, we full-time and part-time undergraduate, improvement of the learning experience organise, through our dedicated student postgraduate and executive education of our students. Evidence of the success services department, a range of social, programmes. Established in 1975, the we have achieved has come in many sports, societies and developmental College quickly established an excellent different ways. One particular example activities for postgraduate students. reputation for teaching quality and is the success achieved by our students standards, offering flexible and innovative in the examinations of the professional City Centre Location learning opportunities that reflect accountancy bodies where over 1,000 A mere two-minute walk from St. and match the needs of students and DBS students have achieved national and Stephen’s Green, Luas and all main employers. worldwide individual prizes and placings. bus routes, DBS is truly in the heart of Dublin city. Our educational sites in the Recognition and Internationally-Recognised prime city centre locations of Aungier Accreditation Education Experience Street, South Great George’s Street and Balfe Street are all within a few Our postgraduate programmes are DBS has established a considerable minutes walking distance of each other awarded by Quality and Qualifications international reputation for the quality and provide students with access to Ireland (QQI). These awards are of its programmes. This recognition has all of the infrastructure capabilities of recognised by the Department of been achieved both at government level a vibrant modern capital city. Our city- Education, employers and all of the and on an individual student basis. The centre location also means the campus major higher education institutions. College has created a unique learning is extremely accessible to our part-time Additionally, for those graduates wishing environment with students from over 120 students working in Dublin. to seek professional qualifications, countries participating in its programmes. DBS degrees in a relevant discipline are awarded recognition and exemption from professional bodies such as the Student-Centred Approach/ Institute of Chartered Accountants Flexible Study Options in Ireland (ICAI), the Association of Feedback from students indicates that Chartered Certified Accountants they value the student focus that our (ACCA), the Chartered Institute of lecturers and support staff offer. At Management Accountants (CIMA), the DBS, this is the key factor in our service Psychological Society of Ireland (PSI) and delivery. We recognise that you may the Irish Association for Counselling and need different types of support as Psychotherapy (IACP). you progress through your studies to postgraduate level, be it academic direction, career advice, mentoring or personal attention. We offer a comprehensive service in these areas to our postgraduate students. The option to study most of our postgraduate course on a full-time or part-time basis allows you to tailor your study to your situation. 4 Postgraduate Programmes DBS – A Short History

u Formerly known as Accountancy of programmes leading to awards suite of qualifying programmes for the and Business College, DBS was at National Certificate level. The professional legal bodies in Ireland. established in 1975 to provide relationship with HETAC has expanded Dublin Business School is now the evening programmes for students over the years and programmes largest independent third-level college preparing for the examinations of the offered now include Honours in Ireland with over 9,000 students professional accountancy bodies. Degree and Postgraduate Masters and the potential to deliver over 100 The School quickly established an and Higher Diploma programmes. accredited programmes. excellent reputation for quality u In 1999, Dublin Business School and standards and its students acquired LSB College and became the Kaplan achieved a high level of success in the largest independent third-level college u In 2013, Company professional examinations. Based on in Ireland. The primary academic focus (formerly The Washington Post this reputation, the School developed and strength of LSB College lay in the Company) acquired Kaplan Inc., of rapidly and by the mid-1980s was field of arts and humanities and the which Dublin Business School is a providing professional accounting, acquisition provided the basis for the part. Graham Holdings Company marketing and banking programmes for development of what is now the DBS history dates back to 1877, when the both full and part-time students. School of Arts. Washington Post was first published. u In 1989 the School introduced its first u In March 2006, DBS acquired the Kaplan is a leading provider of higher undergraduate degree programme European Business School (EBS). education, professional development under a franchise arrangement with EBS was founded in 1993 and is a and lifelong learning programmes Liverpool John Moores University member of the EBSI group, a collective with headquarters in New York City (LJMU). The academic relationship group of eight independent business and locations throughout the U.S. between the two institutions has schools located throughout Europe. and internationally. In the U.S. it has developed and strengthened over EBS offers a variety of undergraduate over 70 campus-based schools in 15 the years. DBS became an Accredited and postgraduate courses for ‘study states offering a range of degree and Institution of LJMU in 1995 and now abroad’ students and provides diploma programmes in areas such offers a range of programmes leading DBS with an entry into a broader as business, information technology, to honours degree and postgraduate European market. healthcare and law. Kaplan brings a awards. DBS complies fully with LJMU wealth of expertise and experience u In July 2007, DBS acquired Portobello quality assurance procedures and that enables DBS to consolidate College. Since its foundation in 1989, conducts periodic programmatic its leading position in the third- Portobello College has developed reviews in line with LJMU policies level education sector. Kaplan also and expanded to become one and requirements. An academic supports the further development of of Ireland’s premier third-level representative from LJMU is a the School, backed by the resources independent colleges. In the area member of the DBS Academic Board. of a $3.5 billion enterprise, and is of business education, the College enabling DBS to diversify in terms u Dublin Business School became a offers a range of undergraduate and of both products and markets and designated institution with HETAC postgraduate programmes. The Law to expand substantially the scale of (formerly the National Council for School at Portobello College was its operations, both in Ireland and Educational Awards) in 1992. The founded in 1991 and now provides a School initially offered a number internationally. Postgraduate Programmes 5 6 Postgraduate Programmes News and Updates

Fintech Bridge DBS hosted the Fintech Ireland & Fintech Atlanta, Fintech Bridge event. The founders of both Fintech Ireland and Fintech Atlanta gave an introduction to their organisations and the Fintech ecosystems in both communities were discussed. Guests were then given insights from companies who had started in Atlanta and set up offices in Ireland, as well as Irish companies who had set up their base in Atlanta. Panel discussions were also held on Brexit and Venture Capital funding. The event was very well received by all who attended the event, both in person and online. 6 Fintech start-up companies battled it out on the night to win the amazing prize of an all-expenses paid trip to a Fintech Company in Atlanta along with introductions to the Atlanta Fintech community.

Guest Lecture Series – Jameson and Aer Rianta International DBS were delighted to host two guest lectures on campus recently. Michelle Corbette (Marketing Director at Aer Rianta International) joined staff and students to give a presentation and deliver some real industry insights to our eager attendees. We also welcomed John Carroll, Project Director at Jameson, to the college who gave a fascinating talk on his transformation of the Jameson Brand Stories which he is presenting all over the world.

The Guest Lecture Series is a wonderful opportunity to connect with industry and learn directly from leaders in business.

DBS Double Intervarsity Cricket Champions 2019 – Double Champs! DBS are the Irish Intervarsity Champions for 2019, making history as the first team to hold both titles simultaneously! A huge congratulations to our Men’s Cricket Club who remained unbeaten throughout the entire 2019 campaign to win both the Indoor Intervarsity Weekend in Belfast and the Trevor West Intervarsity Trophy in UCC too. These victories crowned off an exceptional year of sporting success.

Congratulations to everyone involved! Postgraduate Programmes 7

DBS Careers Week The Career Fairs present students with a fantastic opportunity to meet with employers in person and discuss potential job opportunities as well as hand out CV’s. Many of our past students have secured full-time positions from attending the fairs in previous years and it remains an integral part of the academic calendar.

Student Life At DBS Aman Potdar is an International student from Pune, India and is currently studying towards an MBA at DBS. He told us how he is finding student life at DBS so far. How are you enjoying the course? The MBA course here is on par with all the expectations I had from a learning point of view. With challenging assignments and highly set standards for doing research, the entire course is an adrenaline-filled roller coaster ride from start to finish which is thrilling, considering the vast amount of knowledge we are exposed to on a daily basis. How has the course benefited you professionally? Working part-time during the course was the most eye opening experience as practical application of general management practices and communication skills enabled me to grow on the go. The general MBA has taught me the value of the human aspect of business, the planning and communication skills that make for success. Together with the scope of knowledge I hold and the education imparted by DBS, I am confident of finding my own footing in the business world. 8 Postgraduate Programmes DBS, QQI and the National Framework of Qualifications

As an institution designated under countries. This is particularly important Framework as an important step towards the relevant Higher Education Acts, in a European context where there have assuring students as to the quality and Dublin Business School is accredited been significant moves towards greater comparability of our awards. To quote to offer courses leading to Quality compatibility and comparability of the National Qualifications Authority, and Qualifications Ireland (QQI) qualifications. “The introduction of the Framework, (formally HETAC) awards at Certificate, which sets the overall standards of many Ordinary degree, Honours degree The National Framework of Qualifications awards, together with the measures taken and Postgraduate levels. The National comprises ten levels, with each level by the awarding bodies and (course) Framework of Qualifications relates all based on specified standards of providers to build and monitor the quality education and training awards made in knowledge, skill and competence. Awards of awards, will further enhance and Ireland to each other and establishes at Levels 6 to 10 are made by QQI and guarantee the overall quality of awards clearly defined standards about the the Irish Universities. At undergraduate made in Ireland.” quality of awards and what a student level, DBS offers courses leading to QQI should be expected to achieve for each awards at Level 6 (Higher Certificate), The following diagram illustrates award. The Framework also allows Irish Level 7 (Ordinary Bachelor Degree) and the current National Framework of qualifications to be compared more Level 8 (Honours Bachelor Degree). We at Qualifications in Ireland. easily and accurately with those of other DBS see the introduction of the National

QQI

QQI - Formerly known as HETAC - Higher Education and Training Awards Council

QQI - Formerly known as HETAC - Higher Education and Training Awards Council Postgraduate Programmes 9 Recognition and Accreditation

Library Association of Ireland The objectives of the LAI include the Quality and Qualifications Ireland promotion and development of high standards (QQI) of librarianship and of library and information services in Ireland and to maintain the Quality and Qualifications Ireland was profession of librarianship in a proper status established in 2012 under the Qualifications among the learned and technical professions and Quality Assurance (Education and by requiring the observance of strict rules of IACP Training) Act 2012. The new Authority was personal professional conduct as a condition IACP is a professional body which aims created by an amalgamation of four bodies of membership, and by ensuring that a to maintain professional standards of that have both awarding and quality assurance qualification in librarianship is an essential excellence in counselling and psychotherapy. responsibilities: the Further Education and requirement for all professional posts in Membership of the organisation is open Training Awards Council (FETAC), the Higher libraries. Education and Training Awards Council to those who meet the standards laid out (HETAC), the National Qualifications Authority by this body and whose practice work is of Ireland (NQAI) and the Irish Universities in accordance the code of ethics of the Quality Board (IUQB). The new Authority organisation. assumed all the functions of the four legacy bodies while also has responsibility for new or newly-statutory responsibilities in particular areas.

Psychological Society of Ireland IAHIP The Higher Diploma in Arts in Psychology The Irish Association of Humanistic and is accredited by the Psychological Society Integrative Psychotherapy was formed in 1992 of Ireland (PSI), the professional body for as an association to represent Humanistic psychology in Ireland. As such, it seeks and Integrative psychotherapists in Ireland. to promote the science and profession In 1994, the IAHIP became a company, of psychology in Ireland and beyond. limited by guarantee, and is one of the five PSI membership now stands at over psychotherapy sections of the Irish Council for 2,000 members, and includes practitioners, Professional Accountancy Bodies Psychotherapy. ACCA and CIMA educators and researchers, professionals and postgraduate students, as well as All of our degrees are recognised for undergraduate subscribers. Its divisions exemption purposes by the Institute of and Special Interest Groups represent key Chartered Accountants in Ireland (ICAI), areas from across the broad spectrum of the Association of Chartered Certified psychology. Accountants (ACCA), the Chartered Institute of Management Accountants (CIMA) and CIMA the Institute of Certified Public Accountants CIMA is the world’s largest professional body (CPA). Our BA (Hons) Accounting and Finance of management accountants offering the degree programme receives the maximum most relevant accounting qualification for a number of exemptions available from the career in business. It teaches the skills and professional accounting bodies. knowledge needed to work across all areas of the business, not just the accounts team. 10 Postgraduate Programmes Career Services

Career Services Top Skills Employers Seek Dublin Business School creates graduates who are able to realise their full potential, 1 2 3 4 5 are attractive to employers and are ready Communication Motivation Teamwork Problem Initiative/Ability for employment. Skills Solving to Work Under Skills Pressure Through strong links with employers we understand what attributes industry are looking for and we prepare our students Careers Hub Check out our dedicated careers website to meet these needs. Weekly online and classroom workshops for more information https://students. dbs.ie/dbs-student-services/dbs- Job advertising and matching The Careers Hub with students careers Careers Services are delivered through One to one student meetings and advice a dedicated team of Careers Coaches ‘Like’ DBS on facebook: www.facebook.com/ in the DBS Careers Hub. This is a new Personal career development weeks DublinBusinessSchool approach to providing Careers Advice Company visits and support among Irish third-level Guest lecture series Follow us on Twitter: Institutions. Through innovations such as Innovation sprints www.twitter.com/dbscollege specific careers pathways, 24/7 access, and the use of technology to deliver Internships and placements where applicable workshops and seminars, the team bring Share on Instagram: students and employers together, and Interview preparation www.instagram.com/ are instrumental in our graduates building Video interview preparation dbscollege/ successful careers in companies such as Specific International student Google, Microsoft, Amazon, Accenture Careers Supports Find us on Snapchat: @DBScollege Hubspot, Version 1 and many others. Alumni talks and workshops Further study advice Postgraduate Programmes 11 12 Postgraduate Programmes Library and Information Services

Supporting our Students Online Resources Off-Campus Access In addition to providing access to an The Library has an extensive e-book All electronic resources including the extensive print collection; the award- collection of over 1,800 titles and the online catalogue, the e-book collection winning DBS library (library.dbs.ie) A-Z journal list provides access to and the complete portfolio of databases offers online, mobile, customisable and 53,000 full-text e-journals. Book titles can be accessed 24 hours a day from interactive information resources that recommended by lecturers on reading anywhere in the world via the Library can be accessed 24 hours a day from lists are also acquired in electronic format Website. The Library catalogue and all anywhere in the world. DBS Library is where available, providing students with electronic resources can be accessed located in the Aungier Street building. unlimited access to key materials. The remotely from mobile phones and tablets. DBS Library is an institutional member Library has introduced the Loughborough of the Library Association of Ireland Online Reading List Software (LORLS) Students with Disabilities (LAI), the Chartered Institute of Library which provides reading lists with live The Library’s e-book collection and and Information Professionals (CILIP), availability and online access. The Kindle the majority of its databases have UK and the British and Irish Association lending scheme allows students to magnification and text-to-speech of Law Librarians (BIALL). borrow a Kindle e-reader which is pre- capabilities. Guides to Library resources loaded with course-related e-books. for students with disabilities are also Opening Hours The Library subscribes to a number available in the Library and on the Monday-Thursday: 09:00-22:00 of high quality databases including: Library website. Students can make an Friday: 09:00-21:00 Academic Search Complete, Business appointment to meet with a librarian Source Complete, Computers and to discuss how we can best meet their Saturday: 09:00-17:00 Applied Sciences Complete, Emerald, specific information needs. Students Sundays (in the run-up to exams): Film and Literature Index, Hospitality can avail of a one-to-one session with 11:00-17:00 and Tourism Complete, IEEE Xplore, the Information Skills Librarian. Students can contact disability support on Bank holidays (in the run-up to exams): Justis One, JSTOR, Library and Information [email protected]. 11:00-17:00. Science Source (LISS), Mintel, Passport, Peparchive, Proquest Central, Psycarticles, Sage Business Cases Library Facilities Print Resources and Research Methods, SOCIndex, All PCs in the Library provide internet DBS Library has over 43,000 books and 22 WARC, Westlaw IE and Westlaw UK. access and are equipped with the print journals. In order to ensure ease Databases can be searched individually latest version of Microsoft Office. The of access to materials, the Library has a or simultaneously via a single Google- Library also has three study rooms for favourable core textbook to student ratio, like search box on the Library website. collaborative study. Students can book a acquiring one core textbook for every ten The DBS online institutional repository, PC or study room via the Library website. students. Materials are loaned for three eSource (esource. dbs.ie), showcases the The Library has a wireless network for days, one week and two week periods. intellectual output of staff and students students wishing to use their laptops. Library holdings are listed on the Library’s including high-quality assignments and High-quality printing and photocopying online catalogue which is available on dissertations by students and research services (including scanning and colour the Library website or can be accessed papers by staff. photocopying and printing) are available directly at koha.dbs.ie. Students can in the Library. Wireless printing enables view their Library account as well as students to print from their laptops. The renew and reserve books online. Library provides self-issuing stations which enable students to issue, return and renew books independently, and which free up staff to answer all student queries. Postgraduate Programmes 13

Student Support We provide a wide range of online access u Support Online – An online for students for the following services: ServiceDesk portal is available Library staff are extremely student- to support students through a focused. The Library also provides the u Email – Each student has access to ticketing system which allows following student support services: a mydbs.ie email address which has 50GB of email storage and 1TB of online quick and efficient support u Information desks where library staff cloud storage when students require it are on hand to answer student queries u Online Library Access – Through the u Lecture notes – We are now on u Library tours and induction process the most up-to-date version of library website, students can access u Instant Messaging Service – ‘Ask a Moodle which includes integration the full library catalogue. Other Librarian’ on the Library website with Panopto for viewing recorded services include, PC and study room booking, online book renewal, access u Our dedicated Information lectures online to a wide range of databases and Skills Librarian provides a range u Timetables – Up to date timetables e-journals of programme embedded and can be viewed for all courses on scheduled classes on essay writing the student Intranet and through u Careers Website – Contains an up-to- and referencing, avoiding plagiarism, your email calendar within mydbs. date listing of vacancies and careers researching, evaluating resources and ie email. Live timetables displays are information. Students can also book other key topics. also located in key communal areas time with a dedicated careers advisor online. u Library Guides – A large range of guides of the college on the use of Library resources and u Exam results – Can be accessed online facilities along with some interactive u Student Intranet – Offers a wide tutorials are available on the Library range of student services, including website library.dbs.ie information regarding accommodation, Every computer within the college has exams, and further study options access to all the relevant industry- standard software packages. 14 Postgraduate Programmes Student Services

Student Welfare Sports Clubs Student Entertainment The welfare of our students is of u Rugby The Student Experience Team, in utmost importance in DBS. Our Student conjunction with our Student Union, u Basketball Experience Team gives advice and organise a full and varied schedule of support to all students of the College. u Soccer social and cultural events throughout the Be it accommodation, financial, visa, u Athletics year. From Freshers’ week in September, study problems or psychological issues, RAG Week, weekly film screenings, u Badminton the team is here to help. We have close cultural excursions and day trips, and ties with local medical services and can u Cricket the Formal Ball and Awards in May, arrange an appointment at short notice. u Futsal there is something for everyone. We also provide students with a free and u Hockey confidential counselling service where Societies we will refer a student to a professional u Golf u Special Interest: Psychology, Business, counsellor if required. u Volleyball u Photography, Film, Law, Computing, u Equestrian Activities and Events u Programming, Data u Surfing and Water Sports College life is about much more than u Activity Based: Dance, Pilates, Yoga, just education. Through our broad u Cycling u Martial Arts, Self Defence range of services and activities you will u Go-Carting get to enjoy the full student experience, u Music Based: Radio, Music, DJ u Hillwalking which extends beyond the classroom. u International and Cultural: African, The DBS campus is in Dublin city centre, u Orienteering u Malaysian, Irish, Chinese, Indian and we use all of the extra-curricular u Swimming and recreational opportunities that u Volunteering and Social: SVP, Simon, u Rock Climbing our unique location offers. u Charity, LGBT, Drama, Book Club, u Table Tennis Coffee Club, Language Exchange Clubs and Societies u Pool We encourage all of our students to u Archery

get involved with the many and varied u Dodgeball Clubs and Societies that are on offer. Besides doing something that you love and enjoy, you will meet new friends with similar interests and also meet fellow students who may be studying on a different programme to yours. Whatever your interests, there is a club or society for you!

“I thoroughly enjoyed the challenge that studying for the Postgraduate Higher Diploma in Psychology presented, and it has provided a fantastic opportunity for me to advance in a new career direction. My lecturers understanding and support during my studies have been unparalleled by any other college that I have attended in the past.”

Laura Morrin, Higher Diploma in Arts in Psychology Postgraduate Programmes 15

We will provide an outstanding student experience and enable strong academic outcomes.

Social and  Personal Awareness Social  and Academic Support Belonging and Identity Learning to Learn Peer  Support 16 Postgraduate Programmes International Student Services

Dublin Business School is the natural Visas and Assistance with When applying for a student visa for choice for international students. We Irish Immigration Authorities Ireland, you must show at the time of welcome the valuable contribution that your application that you have sufficient If you have been accepted for admission you make, academically and socially, to resources to support yourself for the to DBS we will provide you with guidance the student experience and learning duration of your studies in Ireland. on your Irish visa application. You are environment in the College. required to pay your tuition fees in full The International Team are dedicated to to the College prior to making your visa Education in Ireland looking after all of your needs, from the application. Upon arrival in Ireland all DBS works closely with Education moment you enquire about our courses non-EU students are required to register in Ireland whose mandate and to registration and arrival in Ireland, and with the Garda National Immigration objectives are: Bureau (GNIB) for permission to remain throughout your studies in DBS. u To promote Ireland as a quality in Ireland to study. The International destination for students. For prospective students we help with Team will help you through this process. student admission, and assist with the Further details on the Irish visa process u To promote and support the application and student visa process. can be requested from your local Irish international activities of Irish Embassy or Consulate, or can be found education institutions. Once you have enrolled we provide at the website for the Irish Naturalisation u To act as a national point of contact a range of services in the areas and Immigration Service (INIS) and referral to and from Irish suppliers of accommodation, registration, www.inis.gov.ie. of education services and the orientation and induction, visa international market place. and immigration, student welfare. Student Employment in Ireland u To promote Irish education expertise Accommodation International non-EU students in Ireland as a valuable resource for international are entitled to take up casual employment institutions, development agencies DBS provide a number of accommodation for up to 20 hours per week, or full- and governments. options in conjunction with our carefully time up to 40 hours during scheduled chosen partners. These range from u To liaise with education interests and holiday periods. Access to work is self catering apartments in purpose government to identify and remove restricted to students taking courses built student accommodation (PBSA) to barriers to the development of the listed on the Department of Education’s “homestay”, with an Irish family. Our PBSA international education sector. Internationalisation Register, which can apartments are all located close to the be viewed at www.education.ie. Mixing College Campus in Dublin City Centre employment with study is not easy, while “homestay” is located within 30- and it is recommended that you do not 60 minutes from Campus. “Homestay” arrive without possessing the financial accommodation is initially for the first 4 resources to complete your chosen weeks upon arrival in Ireland and gives course of study. If applying for a student an introduction to social culture, the visa for Ireland, please note that you must opportunity to improve their English show at the time of your application that language skills and adjust to the you have sufficient resources to support lifestyle of a new country. yourself for the duration of your studies in Ireland. In this regard, the Visa Office will not take into account any potential earnings that you may gain from part-time work in Ireland. The Irish student visa permits students a ‘stay back’ option for graduates of many of our courses. Postgraduate Programmes 17

We offer a learning environment and experience that explicitly meets the needs and expectations of international students

International Student Services Team

Registration International Immigration Accommodation and Student Services and Advice Orientation Advice Letters

General Social and Further Advice and Cultural Study Support Activities Information 18 Postgraduate Programmes International Partnerships

DBS has over the last 44 years EGC (Écoles de Gestion IULM University, Milan, Italy established itself as a centre for et de Commerce), France IULM is a leading Italian university international education excellence. EGC is a network of 28 reputable French specialising in the fields of Arts, Foreign DBS has developed over 75 university Business Schools. The network was first Languages, Communication, Tourism and partnerships in European countries such established by the French Chambers of Cultural Heritage. as France, Spain, Germany, Italy, Denmark, Commerce in the 1980s and the Schools Lithuania, Norway and Sweden. Students have extensive business and international US Study Abroad Programme from these universities join DBS for a links with Schools around the world. DBS offers a Study Abroad Programme semester or academic year. Feedback Since 2002, Dublin Business School and to undergraduate students from across indicates that European students choose EGC have formed close links, where DBS the US. DBS has developed an extensive DBS due to the quality of teaching, the welcomes students from EGC every year network of affiliate Universities and excellent location, the wide range of to be part of their international study Colleges who send their students on this sports and activities available and the experience. opportunity to obtain an internationally programme. After an initial Foundation Course on Ireland students integrate a recognised qualification from an English CEU Madrid, Spain speaking country. wide range of courses in both the DBS Founded in 1933, CEU San Pablo University School of Business and DBS School of Some of our European Partners include: of Madrid is the oldest private university Arts. in Spain. The school offers BA (Hons), ISEG, France Double Degrees and Postgraduate in DBS has a close strategic alliance areas such as Economics and Business, with ISEG, a prestigious group of Communication and Humanities, seven business schools located in Architecture, Engineering and Paris, Lille, Strasbourg, Lyon, Toulouse, Health Sciences. Bordeaux and Nantes. Students from the ISEG group have the opportunity of taking the final year of the BA (Hons) in Marketing or a number of Masters programmes at DBS as part of their studies. Postgraduate Programmes 19

Xiamen University, China FAE Brazil With a ranking of 10 out of 2036 FAE Centro Universitário’s innovative institutions in China and 318 globally, pedagogical approach, qualified faculty DBS was delighted to announce approval and close relationship with the corporate by the Chinese Ministry of Education of market have allowed the institution an Articulation Agreement with Xiamen to consistently expand the scope University allowing Xiamen graduates and depth of its academic offerings. to continue their studies at DBS and FAE Centro Universitário is dedicated obtain a BA (Hons) Degree award from to responding to the challenges and QQI in either Accounting and Finance or demands of the knowledge society, Financial Services. offering students opportunities for research and professional development Academic Collaboration so that qualified, competent and well- with MARA, Malaysia rounded professionals are formed. 2014 saw the approval of the transnational collaborative agreement on the delivery UPAEP of the DBS programme BA (Hons) in The Universidad Popular Autónoma Accounting and Finance in KPTM in del Estado de Puebla is a private, Malaysia. Dublin Business School has non-profit university located in a long relationship with MARA which Puebla, Mexico. started in the early 1990s and has seen collaborations resulting in over 1,300 Founded on the 7th of May 1973, Malaysian students graduating with it is currently a highly reputed DBS qualifications. university with important national and international presence which has over 43 undergraduate programs, 34 masters programs, 12 PhD programmes and 11 specialisations. 20 Postgraduate Programmes Application Information and Procedures

Masters Programmes Higher Diploma Programmes Non-EU Applicants EU Applicants EU Applicants Non-EU Applicants should complete the Applicants should complete the Applicants should complete the appropriate application form and return appropriate application form and submit appropriate application form and return it to the Postgraduate Admissions Office it online or return it to the Postgraduate it to the Postgraduate Admissions Office along with the following documentation: Admissions Office along with the along with the following documentation: u Academic Transcripts (original and following documentation: u Academic Transcripts (original and official english translation where u Academic Transcripts (original and official english translation where issued in another language). official english translation where issued in another language). Applicants Applicants who have previously issued in another language). Applicants who have previously attended DBS attended DBS do not need to provide who have previously attended DBS need not provide this documentation this documentation do not need to provide this documentation u Proof of Identification (drivers licence u Proof of Identification (passport) or passport) u Proof of Identification (drivers licence u Detailed Curriculum Vitae or passport) u Proof of English (i.e. IELTS, TOEFL or u Proof of English (i.e. IELTS, TOEFL or equivalent) where full-time study has u Detailed Curriculum Vitae equivalent) where full-time study has been conducted in a language other u Proof of English (i.e. IELTS, TOEFL or been conducted in a language other than English or applicants whose first equivalent) where full-time study has than English or applicants whose first language is not English been conducted in a language other language is not English than English or applicants whose first u Detailed Curriculum Vitea language is not English u Academic/business references u Please see programme content for any (ideally one academic and one Please see programme content for any course specific additional application business). These are not required for course specific additional application procedures and specific minimum Business programmes procedures and specific minimum entry entry requirements. u A copy of your GNIB (Garda National requirements including English language In addition to the above, in the instance of Immigration Bureau) card, work permit if applicable. Non-EU applicants who have residency in (if applicable) In addition to the above, in the instance of Ireland: Please see programme content for any Non-EU applicants who have residency in u A copy of your GNIB (Garda National course specific additional application Ireland: Immigration Bureau) card, work permit procedures and specific programme u A copy of your GNIB (Garda National (if applicable) and passport minimum entry requirements. Immigration Bureau) Card, work permit u The letter that was issued to you by Applications can be made online (if applicable) and passport the Department of Justice, Equality at www.dbs.ie or by contacting the u The letter that was issued to you by and Law Reform stating why you International Admissions Office for an the Department of Justice, Equality were provided with the above application form. For further information and Law Reform stating why you documentation. please contact: were provided with the above Applications can be made online documentation. The International Admissions Office at www.dbs.ie or by contacting the Dublin Business School Admissions Office for an application 13/14 Aungier Street, Dublin 2, Ireland form. For further information please contact: T: +353 1 4177500 F: +353 1 4177543 The Postgraduate Admissions Office E: [email protected] Dublin Business School W: www.dbs.ie 13/14 Aungier Street, Dublin 2

T: +353 1 4177500 F: +353 1 4177543 E: [email protected] W: www.dbs.ie Postgraduate Programmes 21 22 Postgraduate Programmes

Higher Diploma in Arts in Psychology (PSI accredited) 23 Psychology, Higher Diploma in Arts in Counselling and Psychotherapy 25

Master of Arts (MA) in Counselling Addiction Studies 27 Master of Arts (MA) in Psychoanalytic Psychotherapy 29 and Creative Master of Arts (MA) in Psychotherapy 31 Master of Science (MSc) Media in Applied Psychology 33 Master of Arts (MA) in Creative Media Practice 35 Postgraduate Programmes 23

Higher Diploma in Arts in Psychology (PSI accredited) Course Content studies. The Higher Diploma represents the necessary first step to becoming Awarding Body The Higher Diploma in Arts in Psychology a professional psychologist. Upon programme has the following content: Quality & Qualifications Ireland successful completion of the Higher (QQI) Diploma, depending upon the final YEAR 1 grade, graduates will be eligible to apply to enter postgraduate training u History and Schools in Psychology Award Level courses in their chosen specialisation u Research Technique and Analysis 1 and ultimately gain employment in their 8 Higher Diploma u Cognitive Psychology area of expertise.

u Foundations in Developmental Students will be encouraged to Title of Award and Social Psychology consider entering their own analysis u Behaviour Analysis as a fundamental requirement for Higher Diploma in Arts engagement with this field. in Psychology u Research Technique and Analysis 2 u Experimental Psychology Aims and Objectives Award Type u Ethical Research Methods and Design Key Features of the Higher Diploma Major in Arts in Psychology YEAR 2 in Arts in Psychology u Personality and Individual u Designed for non psychology Differences graduates and those seeking to Duration pursue a professional career or u Health Psychology Full-Time, 2 Year postgraduate study in psychology u Biopsychology Part-Time, 2 Years u The programme is accredited by the u Advanced Developmental Psychological Society of Ireland (PSI) and Social Psychology – Professional Body for Psychologists

Suited to u Mental Health and Distress in Ireland u The Higher Diploma in Arts in Designed for non-Psychology u Human Performance Psychology is an internationally graduates and those seeking u Research Project recognised programme that allows to pursue a professional career application for graduate membership or postgraduate study in of relevant psychological societies Psychology. Overview including the British Psychological Professional Recognition: The Society (BPS) Psychological Society of Ireland u The course is of particular interest The Higher Diploma in Arts in Psychology to those who wish to enhance their is for graduates who wish to pursue a current work practices e.g. Health professional career or postgraduate and social care professionals, study in psychology but who don’t hold teachers, HR Managers, Voluntary an Honours degree in psychology. and Community sector workers and many more The course enables students to study key areas of psychology in a thriving u It is also of interest to those who research environment and, through would like to develop their skills and a supervised research dissertation, knowledge in the field of Psychology explore practical issues of interest u The course represents the first and relevance to a range of theoretical necessary step to becoming a and occupational fields. Students professional Psychologist will develop a firm knowledge base u Successful graduates may apply to in psychology and gain experience of enter postgraduate training courses the research process that will build in their chosen specialisation and upon the skills and knowledge that ultimately gain employment in their they have already acquired in earlier area of expertise 24 Postgraduate Programmes

Structure The programme will be taught through u An IELTS score of a minimum 6.0 or a mixture of lectures, tutorials, seminars, equivalent, where full-time study has The Higher Diploma in Arts in study skills workshops, practical been conducted in a language other Psychology extends over two academic laboratory work and field study work. than English or applicants whose years of full-time study, or two academic first language is not English. years of part-time study. Assessment In year 1, students undertake the study Career Opportunities of eight mandatory subjects that Throughout the course some modules This programme is accredited by are designed to develop knowledge are assessed by a combination the Psychological Society of Ireland and understanding of core areas and of continuous assessment and (PSI), the professional body for disciplines and to provide a platform examinations, or by continuous psychology in Ireland. DBS was the first for more advanced study at year 2. assessment alone. Continuous assessment will vary in style and college outside the university sector In year 2, students undertake a further purpose from module to module, to receive accreditation from the seven mandatory subjects that build depending upon the nature of the Psychological Society of Ireland. on the year 1 foundation and further subject material and the teaching Graduates may progress to develop students understanding of and learning objectives of the module. postgraduate training or professional applied areas and key subjects of Assessments may include essays, training within psychology. In addition, Psychology. Furthermore, students also multiple-choice questionnaire, short- students will be equipped with the undertake a mandatory research project answer in-class exam, oral presentation, specialised knowledge and skills that under the guidance of a supervisor. group work and poster presentations. will enable them to pursue successful, Examinations are typically held in On a part-time basis students will attend responsible, and useful careers in January and late April/early May. classes two evenings per week from a number of areas of employment 6.15pm-9.30pm and study four modules relating to Psychology. per semester. Entry Requirements The Higher Diploma in Arts in Psychology Advice and confirmation of To be considered for is an internationally recognised module selection will be made admission, applicants must hold: programme that allows application available to students before for graduate membership of relevant u A primary Honours degree award of course commencement. psychological societies including the at least pass level in a non-cognate British Psychological Society (BPS). discipline from a recognised third- level institution, or equivalent qualification. Postgraduate Programmes 25

Higher Diploma in Arts in Counselling and Psychotherapy Course Content Aims and Objectives Awarding Body The Higher Diploma in Counselling Key Features of the Higher Diploma and Psychotherapy programme has in Counselling and Psychotherapy Quality & Qualifications Ireland the following content. (QQI) u Conversion style course for non- Counselling/Psychotherapy Degree Core Modules graduates Award Level u Counselling and Psychotherapy u Delivered on a modular basis, Skills 1 typically students will attend classes 8 Higher Diploma on two evenings per weeks and u Stress Response 1 attend weekend workshops once or u Process Group twice a month

Title of Award u Traditions of Psychotherapy u Focused on personal development through personal therapy, process u Theories of Development Higher Diploma in Arts in group work and theoretical study Counselling and Psychotherapy u Psychoanalysis u Sets graduates on the path towards u Group Psychotherapy supervised clinical training at Masters Award Type u Counselling and Psychotherapy level Skills 2 u Central to the course is experiential Major u Stress Response 2 skills training

u Psychopathology and Case Histories u Of interest to those who would like to learn counselling skills u Research Methods and Minor Duration and understand their basis in Dissertation psychotherapeutic practice Part-Time, 2 years u The Family and Psychotherapy u Enhances students current work practices e.g. health and social care professionals, teachers, Suited to Overview Gardaí, community workers, Non cognate Graduates The Higher Diploma in Arts in voluntary sector workers and many more who are seeking a career in Counselling and Psychotherapy Counselling and Psychotherapy will provide students with a broad u Orientation is primarily humanistic/ graduate-level education and integrative but it also introduces grounding in the theory and practice students to the principles of of counselling and therapy. The course psychoanalysis, family therapy offers students a practical training in and to research skills. therapeutic skills and an understanding of the ethical implications of therapeutic work. During the Structure course, students will be guided in The Higher Diploma in Counselling developing a capacity for reflective and Psychotherapy is run on a modular self-awareness through personal basis during evenings and weekends therapy and group experiences. and will normally take students two years to complete. During that time The Higher Diploma is aimed at non- students will take academic lectures counselling and/or psychotherapy as well as experiential training graduates. It is primarily an academic groups. Research methodologies and qualification, but will set its graduates the range of contemporary issues on the path towards becoming that face professional counsellors accredited members of professional and psychotherapists will also be counselling and psychotherapy bodies. amongst the topics studied. The course also prepares students to follow a variety of educational and Students attend and participate in career paths by helping them to achieve process group work on one evening a their full critical potential and equipping week throughout each year, as well as them with a range of intellectual skills. attending academic lectures one/two evenings a week for two 12 week terms 26 Postgraduate Programmes

and approximately 12 Saturdays over u Applicants are also required to It is envisaged that the course will the academic year. Each year students submit a personal statement of appeal to those interested in bridging participate in two feedback meetings approximately 400 words outlining their undergraduate qualification with with their trainers to assess not only their why they wish to pursue this further postgraduate study, such as our skills and academic knowledge but also particular course. MA in Psychotherapy. Please note that their suitability for progression on to u Suitable candidates should be professional suitability assessment supervised clinical training at MA level. able to demonstrate significant forms part of a pre-enrolment interview, life experience, self-awareness and also continues throughout this Students are required to be in their own and maturity are ideally required programme. personal psychotherapy for the duration to be aged 23 years or older. of the Higher Diploma. This confidential A combination of the Higher Diploma in u Ideally candidates should also have arrangement, including the time of Arts in Counselling and Psychotherapy experience either professionally sessions and fee, is arranged with in conjunction with the MA in or on a voluntary basis in a role the therapist. Psychotherapy at DBS. which can be related to the work of counselling/psychotherapy. Candidates are expected to be Assessment able to show evidence of having Accreditation The Postgraduate Higher Diploma the personal qualities necessary The Higher Diploma is aimed at non- in Arts in Counselling and Psychotherapy to undertake the Higher Diploma counselling and/or psychotherapy combines experiential learning, course. graduates. It is an academic academic lecturing and personal u For applicants whose first language qualification, and incorporates development. The Theory and Practice is not English and who have not professional psychotherapy skills modules in each year of the programme previously undertaken a degree training and personal development as well as the Stress Response modules taught through English, evidence and will set its graduates on the path consist of experiential learning taking must be provided of proficiency towards becoming accredited members place in training groups with no more in English language equivalent of professional counselling and than 15 students. The other modules to B2+ or above on the Common psychotherapy bodies. on the programme are delivered European Framework of Reference in lecture format. Assessment is for Languages (CEFRL). This must The Higher Diploma, in combination approached creatively with a range be evidenced through a recognised with our Masters in Psychotherapy, of assessment strategies including English Language test such as IELTS, is recognised as a 4 year training by essay writing, in-class presentation, Cambridge Certificate, PTE or DBS IAHIP (Irish Association for Humanistic English Assessment. Test certificates group discussion, self-reflective Integrative Psychotherapy). The course should be dated within the last two writing and examination. Instructions also prepares students to follow a years to be considered valid. and guidelines for all assessment are variety of other educational and career paths by helping them to achieve their clearly communicated to students. Applicants who do not have a Level 8 full critical potential and equipping them qualification and who have at least three There is no assessment related to with a range of intellectual skills. years’ work experience may also be personal psychotherapy and process considered through the college’s normal group work. These components of the RPL procedures. Relevant professional programme are mandatory and entirely Garda Vetting experience may be taken into account confidential. The cost of personal and individuals will be assessed on a The National Vetting Bureau (Children psychotherapy is not included in case-by-case basis through DBS RPL and Vulnerable Persons) Acts 2012- the programme fee. procedures. 2016 make it mandatory for people working unsupervised with children or Entry Requirements vulnerable adults to be vetted by the Career Opportunities Garda Siochana National Vetting Bureau. The minimum entry requirements Under the Acts, anyone whose work or The Higher Diploma in Counselling for the Higher Diploma in Counselling activity involves unsupervised access and Psychotherapy is not in itself and Psychotherapy are: to children or vulnerable adults must be full professional training but should vetted. Workers include staff, volunteers u A Level 8 full award (primary Honours enhance employment prospects and those on student placements bachelor degree) of at least a pass in the following areas: level in a non-cognate discipline from working for a relevant organisation a recognised third-level institution, or u The Voluntary Sector where they have access to children and/ u Primary Care settings or vulnerable adults u An equivalent professional qualification and be able to provide u Social Care settings evidence of an ability to study at u Educational settings this level. Postgraduate Programmes 27

Master of Arts (MA) in Addiction Studies

Key Features of the MA Overview Awarding Body in Addiction Studies The MA in Addiction Studies is a u Suited to those with a Humanities/ rigorous and formal exploration Quality & Qualifications Ireland of addictions from a variety of (QQI) Social Science degree seeking to acquire a postgraduate qualification academic and scientific perspectives: in the area of Addiction sociological, cultural, psychological, anthropological, and psychoanalytic. Award Level u Also suitable for applicants with The programme is concerned with how clinical training in health or social care 9 (Masters Degree) these perspectives interact and how who wish to apply a knowledge of the they differ from each other. theory and approaches to addiction Title of Award to their clinical work The aim is to educate students so that u Graduates will be qualified for they can carry out research in the field Master of Arts in Addiction relevant position in academia, as well of addiction and thereby critically inform Studies as in research for public and private policy making, as well as management bodies of addiction services. The programme also provides clinicians with a strong u In addition, graduates can work Award Type theoretical foundation from where to at a strategic level in healthcare approach the treatment of addictions. Major settings, in semi-state bodies and in government agencies shaping polices This programme is designed on addiction treatment both within Duration for students with a background institutions and in society as a whole in Psychology, Psychoanalysis, Full-Time, 1 Year Anthropology, Sociology, Social Science or a humanities discipline, who wish to Part-Time, 2 Years Course Content acquire a postgraduate qualification (day time attendance) The Master of Arts (MA) in Addiction in the area of Addiction. It is also very Studies programme has the following suitable for applicants with a clinical content: training in health or social care who wish to apply knowledge of the theory and approaches to addiction to their clinical Core Modules work. In addition, the course provides u Basic Concepts in Psychoanalysis an exciting and thought-provoking u Approaches to the Theory and foundation for students who may wish Treatment of Addiction to subsequently pursue training in the counselling or psychotherapy of u Research Methodology I addiction. u Transference Issues in Addiction Treatment

u Addiction Psychopharmacology Structure

u Psychoanalysis and Addiction: The full-time day programme is one year Theory and Technique in duration and contains three twelve week semesters. The course has four u Cultural Issues in the Study key components: of Addiction u An academic programme of lectures u Social Policies and Social Context of Addiction u A weekly seminar with emphasis on research u Research Methodology II u Clinical visits to addiction treatment u Integrative Tutorials centres u Supervised Clinical Visits u A period of research for an extended u Research Project thesis

The academic component and weekly integrative seminar provide a firm foundation in core addiction issues 28 Postgraduate Programmes

while the clinical visits provide students essay writing, in-class presentation, Career Opportunities with direct experience of the nature graded group dissertation and of the problems posed by addiction. examination. Instructions and The MA in Addiction Studies qualifies The concluding period of research guidelines for all assessment are clearly graduates to pursue careers that involve provides students with the opportunity communicated to students. the generation and use of information to collate their study and develop a relating to the problems of addiction. thesis question in the field of addiction Graduates will be ideally qualified for studies. The taught courses cover Entry Requirements relevant positions in academia, as well as in research for public and private semesters 1 and 2 (October to May), and To be considered for admission, bodies. Importantly, graduates can work the clinical visits straddle semesters 2 applicants must: and 3 (February to August). Independent at a strategic level in healthcare settings, research is pursued during semester u Have a minimum Second Class in semi-state bodies, and in government 3 (May to August). There is also the Honours (2.2) Degree in any agencies, shaping policies on addiction availability of a January intake. humanities or social science treatment both within institutions discipline from a recognised third- and in society as a whole. The MA can For part-time students, delivery of level institution, or equivalent also provide a theoretical basis for the programme is structured over two qualification or clinicians faced with the challenge of understanding the presentation of years and contains five twelve-week u Be a graduate of any non-cognate semesters and will require daytime discipline and hold a qualification in a addictive behaviours in their clinical attendance. conversion style programme such as practice. a Postgraduate in Psychology Assessment u Have an equivalent professional qualification The MA in Addiction Studies is an academic programme informed by u Have an IELTS score of a minimum 6.0 the clinical and academic experience or equivalent, where full-time study of the lecturers. Assessment is has been conducted in a language approached creatively with a range other than English or applicants of assessment strategies including whose first language is not English Postgraduate Programmes 29

Master of Arts (MA) in Psychoanalytic Psychotherapy Course Content It is also required that students take up their own personal psychoanalysis. Awarding Body The Master of Arts (MA) in Cost associated with personal Psychoanalytic Psychotherapy psychoanalysis is independent Quality & Qualifications Ireland programme has the following content: (QQI) of the DBS programme fee.

Taught/Academic Modules Award Level (one per semester) Overview u The interpretation of dreams 9 (Masters Degree) Formations of the Unconscious announced psychoanalysis to the u Infantile Sexuality and Infantile world in 1900. In it Freud proposed that Neurosis Title of Award “the most complicated achievements u The Clinic of the Unconscious of thought are possible without the Master of Arts in Psychoanalytic u Sexuality, Sexuation and the Division assistance of consciousness.” This Psychotherapy of the Sexes psychoanalytic position revolutionised our understanding of mental life and the u Neurosis in the Clinic of basis of any psychological intervention. Award Type Psychoanalysis u Psychoanalysis and Addiction Psychoanalysis is a clinical practice Major which attends to the hidden, or u Psychosis in the Clinic of unconscious, processes of the mind. Psychoanalysis Its epoch-marking insights shed Duration u The History of Psychoanalysis invaluable light on the fragility of Part-Time, 3 years u The Ethics of Psychoanalysis meaning in our lives and on the dynamics of mental health and its collapse in u Transference in the Clinic of illness. Psychoanalysis stands at the Psychoanalysis Suited to origin of all the major developments in u Research Seminar and Thesis (3rd Year, psychotherapy over the past 100 years. Psychology Graduates and two semesters) It is designed to introduce students in other Graduates in areas a thorough and rigorous way to clinical Classes start at 3.00 pm on Thursdays such as medical sciences, settings and practice and so is a solid humanities, social sciences basis for work in the field of mental etc . Clinical Modules health as well as being a foundation for u Psychiatric case Conference and training in the field of psychoanalytic Seminar (in St Vincent’s University psychotherapy. Hospital, Elm Park, Thursdays, 9.00 am – Years 2 and 3) Structure u Clinical Supervision (on DBS campus) u A training based on a series of clinical u Supervised Clinical Experience* placements one day a week in years 1 (various locations) and 2 in mental health and education u Infant Observation** (weekly class on settings supervised by senior DBS campus; observation – various) mental health professionals in each placement. *Placements u Infant observation experience u Semester 2, year 1 supervised by a highly qualified tutor in the field u Semesters 1 and 2, year 2. u A final year of supervised u One-to-one client work, year 3 appointment based clinical practice **24 months of actual observation – in settings recommended by though the Infant Observation classes the college. Students engage an start at beginning of Semester 1 individual supervisor for this work the fee for which is independent of the DBS programme fee. 30 Postgraduate Programmes

u Weekly Psychiatric Case Conference Assessment activity involves unsupervised access at St. Vincent’s Hospital followed by a to children or vulnerable adults must be clinical seminar u Continuous assessment vetted. Workers include staff, volunteers of clinical practice and those on student placements u Weekly psychoanalytic supervision tutorial u Continuous assessment and end working for a relevant organisation of year report in infant observation where they have access to children and/ u An academic programme of lectures or vulnerable adults. presented by clinicians u Continuous assessment and examination relating to u It’s also required that students academic components take up their own personal Career Opportunities u Research thesis at the end psychoanalysis. Cost associated For students who wish to pursue training of the programme with personal psychoanalysis is as a psychoanalytic psychotherapist independent of the DBS programme but who have minimal clinical exposure fee. Entry Requirements to the phenomena of mental suffering, which include psychiatric illness, Placements To be considered for admission to the addiction, learning disability etc., Supervised clinical placements occupy MA in Psychoanalytic Psychotherapy, this MA provides the ideal initial 1 day per week for 40 weeks in years 1 & applicants must: step of that training. 2 of the programme. Year 3 will require u Hold a minimum second-class Currently a basic requirement for entry 2 full days in clinical placements. Honours (2.2) in an undergraduate into work in the field of mental health Placements are either of between 10 and degree in the psychological and is having experience of mental health 40 week duration. Over the 14 years the medical sciences, humanities, settings during training. The MA in MA has been running, placements have arts or social sciences. been arranged in the following settings: Psychoanalytic Psychotherapy is unique u Have the minimum requirement in in Ireland in providing a very impressive u Department of Adult Psychiatry, English Language which is greater amount of hours in challenging clinical Mater Misericordiae Hospital or equal to B2+ in the Common settings. A graduate with this amount European Framework of Reference u Department of Psychiatry, National of experience should satisfy concerns Maternity Hospital, Holles Street for Languages for admission where of any potential employer regarding full-time study has been conducted their ability to work in such settings. u The Royal Hospital, Donnybrook in a language other than English or In addition the MA provides a basis u Department of Old Age Psychiatry, St. applicants whose first language for developing private practice in the Ita’s Portrane & Beaumont Hospital is not English years following graduation. For the u Hospitaller Order of St. John of God, u Complete a personal statement of duration of the MA students begin Lucena Clinic, Orwell Road approximately 400 words outlining their own personal analysis, the why they wish to pursue this cornerstone of any practice calling u Stewarts Hospital, Palmerstown particular course itself psychoanalytic. u Department of Psychiatry & Mental u Attend two one-to-one interviews Health Research, St. Vincents Over the years, the MA in Psychoanalytic with psychoanalytic practitioners, University Hospital Psychotherapy has provided a very one of whom is typically the stimulating basis not only for those u Navan Mental Health Service Programme Leader. graduates who wish to pursue work and u St Audoen’s National School, Dublin 8 practice in the field of psychoanalytic Applicants with an undergraduate psychotherapy but also for graduates u Mounttown Neighbourhood Youth degree in other areas may be who have taken up social and Project, Dun Laoghaire considered on a case-by-case basis. community care work in. u Dolphin Homework Club, Dolphin’s Barn Garda Vetting u Kilbarrack Coast Community Project The National Vetting Bureau (Children u Saol project, Dublin 1 and Vulnerable Persons) Acts 2012- u Shine Dublin 1 2016 make it mandatory for people u St. Enda’s National School, Dublin 2 working unsupervised with children or vulnerable adults to be vetted by the u Tower Probation Project, Clondalkin Garda Siochana National Vetting Bureau. Under the Acts, anyone whose work or Postgraduate Programmes 31

Master of Arts (MA) in Psychotherapy

Key Features of the MA in u Psychotherapy and the Public Sphere Awarding Body Psychotherapy u Workshops u u Designed for graduates from Self, Subject, Person Quality & Qualifications Ireland (QQI) disciplines related to counselling and u Research Project psychotherapy

u Aims to meet the needs of individuals Award Level who wish to train as professional Overview psychotherapists The MA in Psychotherapy offers a 9 (Masters Degree) u Designed with close attention paid to postgraduate qualification which meets requirements of professional bodies requirements for professional training and discussions regarding statutory for individuals interested in training Title of Award and European regulation in the field as humanistic and psychodynamic psychotherapists in the integrative Master of Arts in Psychotherapy u Delivered on a modular basis, model. The course has been designed typically students will attend classes for graduates from a Level 8 Counselling on two evenings per weeks and and Psychotherapy programme who are Award Type attend weekend workshops once or suitable for supervised clinical training twice a month Major in humanistic and psychodynamic u Comprises of Theoretical psychotherapy in accordance with the components, Personal integrative model. A combination of the Duration Psychotherapy, Weekly Process Higher Diploma in Arts in Counselling Groups and Supervised Clinical and Psychotherapy (or equivalent) and Part-Time, 2 years Counselling/Psychotherapy Practice the MA in Psychotherapy at Dublin u The orientation is primarily Business School fulfils the requirements humanistic/integrative and is recognised by the professional body of IAHIP. The MA course is also u Includes master classes and workshops from experienced research focused and therefore practitioners provides students with a range of research skills appropriate to the field of counselling and psychotherapy. Course Content The Master of Arts (MA) in Structure Psychotherapy programme has the following content: The MA in Psychotherapy is delivered on a modular basis during evenings Core Modules and weekends and will normally take students two years to complete. u Supervised Clinical Practice During each year, students will normally u Clinical Group Supervision study two evenings a week for two 12 u Process Group week semesters and attend weekend experiential workshops and seminars. u Theory and Practice 1: In this time students will participate in Psychodynamic Psychotherapy experiential group learning and attend u Theory and Practice 2: Integrative academic lectures, both of which Psychotherapy direct their study and understanding u Theory and Practice 3: Object of counselling and the theories Relations and practices of counselling and psychotherapy. u Theory and Practice 4: Integrative Psychotherapy In the second year of the programme u Gestalt Therapy there are two Master Class modules involving highly experienced u Existential Psychotherapy practitioners bringing that experience u Ethics and Contemporary Issues to a teaching context. In order to best u The Body in Psychotherapy equip students research methodologies 32 Postgraduate Programmes

and the range of contemporary issues u A graduate of any non-cognate Career Opportunities that face professional psychotherapists discipline and hold a qualification in will also be amongst the topics studied. a conversion-style programme such Holders of the MA in Psychotherapy as the DBS Higher Diploma in Arts will be qualified to work in the following Fundamental to training in the field of in Counselling and Psychotherapy areas: counselling and psychotherapy is the (wherein they have passed all u The Voluntary Sector undergoing of one’s own psychotherapy. requirements at Honours level, u Primary Care settings This work of clarifying one’s actions and including oral examination of motivations is challenging, stimulating professional suitability), or u Social Care settings and ultimately rewarding at a personal u Hold an equivalent qualification in the u Educational settings level as well as grounding professional field of Humanistic, Integrative and practice. Students should expect to be u Private Practice following Psychodynamic study and training admission to a professional body in their own personal therapy for the or have equivalent professional duration of the MA. qualifications It is envisaged that the programme will appeal to those interested in further The MA programme involves students u Suitable candidates should be beginning supervised clinical able to demonstrate significant postgraduate study, such as at PhD level. counselling/psychotherapy practice. life experience, self-awareness and maturity. Learners on the Supporting this, in addition to the Accreditation personal psychotherapy mentioned Master of Arts in Psychotherapy above are two forms of clinical programme are required to have The MA in Psychotherapy offers a supervision – individual and group. entered their own psychotherapy postgraduate qualification which meets The two supervision arrangements before commencement of the requirements for professional training provide the opportunity for students to programme. This will have been a for individuals interested in training articulate their questions regarding their requirement of the required prior as humanistic and psychodynamic therapeutic interventions and position. learning qualification indicated psychotherapists in the integrative Group supervision is incorporated into above. Prior learning qualifications model. the MA timetable. Payment in relation should also have included a minimum to one’s personal psychotherapy and of 60 hours process group work For instance, the Masters in Psychotherapy combined with our individual supervision is not included in u Ideally candidates should also have the course fee and is arrange individually experience either professionally Higher Diploma in Counselling and with the therapist and supervisor. or on a voluntary basis in a role Psychotherapy is recognised as a 4 year which can be related to the work training by IAHIP (Irish Association for of counselling/psychotherapy. Humanistic Integrative Psychotherapy). Assessment Candidates are expected to be able to show evidence of having Each year students are assessed the personal qualities necessary to Garda Vetting not only on their skills and academic undertake psychotherapy training. To knowledge but they also participate The National Vetting Bureau (Children this end there is an interview process in two feedback meetings per year and Vulnerable Persons) Acts 2012- as part of the admissions procedure to discuss their progress in training. 2016 make it mandatory for people in order to assess academic and Feedback and assessment are the basis working unsupervised with children or personal suitability of a decision regarding their suitability vulnerable adults to be vetted by the for professional practice as counsellors u Applicants who do not have a Level 8 Garda Siochana National Vetting Bureau. and psychotherapists, and ultimately qualification at a 2.2 award level and Under the Acts, anyone whose work or their qualification with the MA. who have at least three years’ work activity involves unsupervised access experience may also be considered to children or vulnerable adults must be through the college’s normal RPL vetted. Workers include staff, volunteers Entry Requirements procedures. Relevant professional and those on student placements experience may be taken into working for a relevant organisation The minimum entry requirements for account and individuals will be where they have access to children and/ the Master of Arts in Psychotherapy are: assessed on a case-by-case basis or vulnerable adults. u A Level 8 undergraduate Honours through DBS RPL procedures. degree with a minimum Second- Class Second Division (2.2) from a recognised third-level institution in Counselling and Psychotherapy or an equivalent qualification in a cognate area from a recognised third-level institution, or Postgraduate Programmes 33

Master of Science (MSc) in Applied Psychology Course Content Overview Awarding Body Core Modules The programme will provide learners u Applied Neuroscience with an insight into the field of applied Quality & Qualifications Ireland psychology, thus developing the (QQI) u Life Transitions and Interventions competencies and skills required to u Professional Issues and Ethics in relate theory to practical applications. Award Level Applied Psychology The learner will explore various theories u Advanced Research of psychology that will enable them 9 (Masters Degree) to understand human behaviour u Methods and Analysis from individual, social and biological u Dissertation perspectives. Title of Award The programme is comprised of both Master of Science in Electives core modules and elective modules. Applied Psychology Choose 2 of the following 4 Elective modules form two distinct

u Occupational Health career pathways in the areas of organisational psychology and health Award Type u Psychology psychology. u Addiction and Rehabilitation Major Central to this programme are the areas u The Psychology of Motivation and of analysis, intervention, application, Productivity evaluation and research. There is a Duration u The Psychological Practitioner and strong focus on ethics, professional the Therapeutic Relationship skills and personal development. Full-Time, 1 Year Part-Time, 2 Years Choose 2 of the following 4 Upon completion of the programme learners will be able to competently u Psychometrics and Psychometric Assessment investigate contemporary local Suited to and global issues using an applied u Public and Community Health psychological perspective and This programme is suited to u Leadership and Organisational design solutions to match. graduates who hold a first Development qualification in Psychology of an upper Second Class u Positive Psychology in Practice Aims and Objectives Honours (2.1) at NFQ Level 8 or above accredited by Who is the Programme aimed at? the Psychological Society The programme is designed for of Ireland or show eligibility Psychology graduates who wish to for accreditation by the enhance their skills and knowledge Psychological Society of in professional areas of Psychology Ireland. before entering further specialised professional training in Psychology, or pursuing PhD research. In addition, as a key feature of this programme is the development of transferable skills, the programme will be of benefit to learners seeking to enter or progress their careers in a variety of professions in both the public and private sectors. 34 Postgraduate Programmes

Structure Assessment For applicants whose first language is not English, the minimum English Full-Time Subjects will be assessed through language requirement for entry to For full-time learners, the taught a combination of end of semester the programme is IELTS score 6.0 component comprises four mandatory examination and continuous (or equivalent). modules, delivered over one academic assessment. In keeping with the year, comprising two semesters. The emphasis on skills development and taught component also comprises application in the programme, the Career Opportunities eight elective modules, of which the assessment methods will require Holders of the MSc in Applied learner chooses four. These elective learners to demonstrate proficiency in Psychology will be open to careers in modules are delivered over a semester; appropriate areas, apply their learning areas such as research and evaluation two elective modules per semester. and practical skills to provide solutions posts, teaching/lecturing and human Successful completion of the taught to practical issues, and demonstrate resource management, as well as market component stage allows the learner clear understanding and critical research, social policy advocates, to move on to the dissertation stage. awareness of core concepts. Learners administrative positions, health care will also be exposed to guest lecturers settings and training and development from a variety of subject areas within specialists. The programme may also Part-Time psychology. For part-time learners, delivery of the appeal to those learners keen to pursue taught component is structured over further post graduate studies in the field four taught semesters. During each Entry Requirements of psychology. semester, learners will normally attend A first qualification in Psychology of lectures on two evenings per week. an upper Second Class Honours (2.1) at NFQ Level 8 or above accredited by the Psychological Society of Ireland or show eligibility for accreditation by the Psychological Society of Ireland. (In exceptional cases, the college may accept a lower Second-class Honours degree in Psychology on the basis of an interview). Postgraduate Programmes 35

Master of Arts (MA) in Creative Media Practice Overview of Programme The learner engages with a focused set of modules, tailored to individual Awarding Body The MA in Creative Media Practice requirements. Moving on from this presents learners with a creative and the learner is provided with a broader, University of the West of critically informed environment in Scotland more detailed set of modules including which to develop and consolidate involvement in an interdisciplinary their practice. The course supports ‘Collaborative Project’ and a highly imaginative, experimental and Award Level focused and individualised programme interdisciplinary enquiry through of professional development in a range 9 (Masters Degree) a range of media, approaches and of relevant areas within the module methodologies. In Dublin Business ‘Creative Industries: Professional’ School we define creative production Practice. Students taking the Masters Title of Award as a practice of realising an artistic gain the opportunity to complete vision by putting in place the practical a sustained piece of professional Master of Arts in Creative steps needed to deliver that vision to creative work such as a feature-length Media Practice an audience—whether in the performing screenplay or documentary, a piece of arts, literature, visual and sonic arts, or creative writing, a multimedia product, in an interdisciplinary area. Students are an exhibition or a performance. A Award Type encouraged both to work collaboratively significant feature throughout is the and to be independent, self-directed Major exposure to experienced creative cross critical thinkers. media practitioners and professionals external guest lecturers, industry At DBS we are committed to innovation, mentors and DBS faculty. Duration creativity and intellectual rigour. This new programme aims to broaden the Full-Time, 1 Year With a strong emphasis on the values of students’ productive, conceptual, Part-Time, 2 Years design-thinking and entrepreneurship and critical faculties in their pursuit (teamwork, iteration, action-bias, and of careers as creative media responsiveness), this programme professionals. A curricular emphasis Suited to prepares students for an entry into the across the entire study is on context professional world with confidence This programme is suited to and connectivity along with a spirit to solve meaningful, complex, and graduates who hold a first of experimentation, collaboration challenging problems. qualification in Psychology and community. To support this, the of an upper Second Class programme offers a flexible suite of Honours (2.1) at NFQ Level modules to allow you to build up a strong Core Content includes portfolio of high-quality creative work 8 or above accredited by u Researching and developing creative across your chosen areas of practice, the Psychological Society projects; of Ireland or show eligibility and to consolidate your creative and for accreditation by the professional identity in film, digital u The critical and commercial realities Psychological Society of media, photography, writing and of the creative process; performance. Ireland. u Writing and developing creative projects from proposal treatments, project plans and grant applications to screenplays and final projects;

u A strong critical perspective on current creative thinking and cross- media developments.

u Entrepreneurial thinking.

Students select practice areas most relevant to them and can also tailor the research, development and project work in these and in related modules to reflect their interests and requirements. 36 Postgraduate Programmes

Placement Opportunities Career Opportunities Other Required Qualifications/Experience Work-related learning is available either Areas of employment for graduates of as a placement in the creative sector this programme lie within the extensive Candidates must be able to satisfy and/or work on a professional project. range of creative networks and cultural the general admission requirements infrastructure of Dublin and beyond. of the University of the West of Scotland as specified by Regulation 6 Programme Strengths Employment opportunities include: of the Regulatory Framework together with the following programme u Film makers u Regular input from creative requirements: Honours degree practitioners and industry experts. u Script writing (minimum 2:2 classification or a u “Live” professional projects u Creative consultancy bachelor’s degree with significant allowing students to develop their and relevant work experience). u Technicians understanding of ‘audiences’. Where candidates do not meet the u Designers standard entry requirement, they must u Build a strong creative portfolio and develop creative projects of u Creative writing demonstrate that they have sufficient relevant professional or practice- a professional standard. u Creative projects management based experience to undertake their u The Masters programmes features u Creative sector management chosen programme of study. They may the Creative Industries: Professional u Socially engaged projects be admitted to the programme at the Practice module which features discretion of the Programme Admissions u Public art projects a significant component of Officer/Programme Leader. employability-focused CPD. u Arts administration English language proficiency is also a u The programme has a strong u Curation track record of preparing students requirement, with candidates expected for further post-graduate study to achieve IELTs average standard of 6.0. especially in practice-based research Course Content Admission based on Recognition of with several students gaining PhD u Applied Creative Contexts Prior Learning (RPL) will comply with Studentships and MFA programmes. the University’s Regulatory Framework, u Creative Skills Development u This programme is designed as well as University regulations on to maximise student employability u Creative Industries: postgraduate study and guidance at a high level. Professional Practice on RPL. Credit transferred into the programme through Accreditation of u Development of a distinctive, u Research: Critical Development, Prior Learning (APL) must have been individual creative identity, u Collaborative Project creative voice and artistic style. subject to reliable and valid methods u Masters Creative Project of assessment at a recognised HEI. u Enhanced awareness of current Accredited Prior Experiential Learning creative thinking and cross-media (APEL) entry is also permitted. The developments. Admission Criteria amount of credit transferred though u Maximise the potential provided by Appropriate Undergraduate RPL (APL and APEL) will comply with the professional contacts, colleagues Qualification the maxima set out in the Regulatory and networking opportunities. Framework. Minimum entry requirements for this u Opportunity to capture and evaluate programme are at least a 2.2 Honours progression and development, at NFQ Level 8, or equivalent practical/ stimulating reflection, self-regulation professional experience. Your preferred and a more constructive engagement programme may also require you to with employability. undertake an interview, audition or other

u Opportunity to tailor research, relevant selection exercise. development and project work in area of professional and conceptual interest. Postgraduate Programmes 37 38 Postgraduate Programmes

Higher Diploma in Business 39

Higher Diploma in Science Business, in Data Analytics 41 Higher Diploma in Science in Financial Technology 43 Finance Higher Diploma in Science in Computing (Software Development) 45 and IT Higher Diploma in Science in Computing (Development Operations) 47

Higher Diploma in Science in Computing (Web and Cloud Technologies) 49

Master of Business Administration (MBA) + Streams 51

Master of Science (MSc) in Business Analytics 55

Master of Science (MSc) in Data Analytics 58

Master of Science (MSc) in Digital Marketing 60

Master of Science (MSc) in Financial Technology 63

Master of Science (MSc) in Information and Library Management (LAI accredited) 65

Master of Science (MSc) in Information Systems with Computing 67

Master of Science (MSc) in International Accounting and Finance 70

Master of Science (MSc) in Management Practice 72

Master of Science (MSc) in Marketing 74 Postgraduate Programmes 39

Higher Diploma in Business

Course Content Aims and Objectives

Awarding Body u Management and The specific programme objectives Organisational Behaviour are to: Quality & Qualifications Ireland (QQI) u Marketing u Equip learners with an understanding of the theory u Business ICT and principles underlying business Award Level u Legal Issues for Business function(s) and administration. u Economics 8 Higher Diploma u Advance in learners an appropriate u Professional Skills for Personal expertise in the major aspects of Development business, and an awareness of core disciplines. Title of Award u Human Capital Management u Develop a range of key interpersonal Higher Diploma in Business u Strategic Marketing skills, characteristics and attitudes u Business Finance to learners to work professionally, Award Type u Innovation and Entrepreneurship individually and in a team. u Business Strategy (Capstone) u Cultivate in learners a range of Major key skills, personal qualities and attitudes essential to support Overview progression to a career in business Duration or to further academic study. The Higher Diploma in Business is a Full-Time, 1 Year conversion course for non-business u Develop learner capacity to organise Part-Time, 18 months graduates who wish to acquire core diverse information, arguments, business skills which will enable and conclusions and present graduates play an active role in the them in a clear coherent way. management, sustainability and Suited to u Relate business principles, concepts development of commercial enterprise. and theories and frameworks to a Graduates who wish to acquire Graduates will, upon completion of this wide range of business and industry core business skills programme, enter the business world settings. and/or progress to a management role within a general or specific field or u Understand the various functions sub-field of business. Throughout the of business and demonstrate this course learners will have acquired the awareness by producing a multi- necessary skills and business acumen faceted and innovative business to strategically appraise business strategy. opportunities and challenges and u Enable learners to apply their learning effectively integrate into decision- through in their professional lives making roles with an organisation. reflecting their professional and The Higher Diploma in Business will personal development. see graduates being capable of dealing with diverse intrinsic and extrinsic opportunities and challenges Structure in the business world and do so in a The Higher Diploma in Business creative fashion promoting business programme comprises 60 ECTS. sustainability and growth. Graduates The programme has ten 5 ECTS module will be also be in a position take up and one 10 ECTS module with the latter further Level 9 postgraduate studies. acting as a capstone. In the full-time mode, 60 ECTS will be delivered in one academic year over two academic semesters. In part-time mode, 60 ECTS be delivered over eighteen months, three academic semesters. 40 Postgraduate Programmes

Semester one lays the groundwork Assessment Career Opportunities for the programme. This semester encompasses foundational modules Student assessment will be based on a Graduates, upon completion of this such as Management and Organisational combination of continuous assessment programme, will be able to enter the Behaviour and Marketing as well and end of semester examinations. business world and/or progress to a as Business ICT and focuses on Continuous assessment will involve management role within a general or providing a solid and comprehensive a number of assessment methods, specific field or subfield of business. understanding of the relevant concepts, including research essays, analysis of Throughout the course learners, such as a proficiency in the use of ICT case studies, practical assessments and acquire the necessary skills and and the interpretation of the Legal projects. For the purpose of continuous business acumen to strategically Issues in Business and the economic assessment students will be required to appraise business opportunities and backdrop to the business environment. work individually and in groups. End of challenges and effectively integrate semester examinations will usually be into decision-making roles with an Semester two builds on this by closed book, timed constrained written organisation. The Higher Diploma in covering Human Capital Management, examinations, which will feature a range Business produces graduates capable Strategic Marketing, Business Finance, of question styles. of dealing with diverse intrinsic and Innovation and Entrepreneurship as extrinsic opportunities and challenges well as Business Strategy in which the in the business world and do so in a knowledge, understanding and skills Entry Requirements creative fashion promoting business and acquired in the first semester can be The minimum entry requirements for commercial enterprise sustainability employed. Soft skill or competency the Higher Diploma in Business are: and growth. Graduates therefore, are based modules are found in Semester 1 in a position take up further Level 9 u A Level 8 primary undergraduate namely Professional Skills for Personal postgraduate studies as well as enter Honours degree with a minimum Development, specifically from a the field of business professionally. Pass classification from a recognised business-oriented perspective. The third-level institution in a non- modules when taken together provide Graduates will have the skills necessary cognate area. key skills for enabling the execution of to move into a management role within strategic changes based on insights u For applicants whose first language a variety of business functions such from interdisciplinary outputs such as is not English and who have not as marketing, people management or marketing or ICT to ensure agility within previously undertaken a degree management of a department such as the market. taught through English, evidence ICT within an organisations. They will must be provided of proficiency have the business expertise to take a Business Strategy is proposed as a in English language equivalent strategic view of business opportunities Capstone module capture the learning to B2+ or above on the Common and challenges, and graduates will acquired in semester one as well as European Framework of Reference effectively integrate cutting edge previous learning and experience. for Languages (CEFRL). This must analytics into decision-making in their To synthesise learning into a strategic be evidenced through a recognised company. In this way, the Higher Diploma report is a key graduate attribute and English Language test such as IELTS, in Business offers a consolidated and ensures the diversity of modules on the Cambridge Certificate, PTE or DBS emphasised focus on strategic business programme are linked and interrelated English Assessment. Test certificates decision-making fully integrated as they would be in a contemporary should be dated within the last two with personal and professional skills business organisation within a global years to be considered valid. development as an effective means business environment. to improve business performance, Applicants who do not have a Level 8 productivity and efficiency. Taken together these skills will enable qualification and who have at least three graduates to secure job positions in years’ work experience may also be industry in the diverse field of business. considered through the college’s normal RPL procedures. Relevant professional experience may be taken into account and individuals will be assessed on a case-by-case basis through DBS RPL procedures. Postgraduate Programmes 41

Higher Diploma in Science in Data Analytics

Course Content high-level ICT skills of around 5% a year out to 2018 with the employment of ICT Awarding Body u Databases and Business Applications professionals anticipated to rise to just u Programming Essentials over 91,000. Quality & Qualifications Ireland (QQI) u Statistics for Data Analytics The Higher Diploma in Science in Data u Advanced Data Analytics Analytics will provide graduates with u Data and Web Mining the theoretical and practical skills Award Level required to meet the demands of u Data Visualization & Communications industry. The proposed programme 8 Higher Diploma u Data Warehousing and Business will enable learners to apply those Intelligence transferable skills developed as part u Programming for Big Data of their original degree to specific IT Title of Award u Tools for Data Analytics and Data Analytics areas. The current and projected skills shortages are Higher Diploma in Science in u Project increasing the demand for graduates Data Analytics Participants are equipped to take with a skillset that embeds new data visualisation and communications, technologies with existing established data and web mining, advanced data core computing skills. Use and Award Type analytics. Upon completion of the implementation of technologies are above students will complete an changing fast and therefore so are the Major industry based credit bearing project. demand for specific technology skills. A strong core technology education The overall aim of the programme will form a good basis upon which skills Duration is to provide graduates with the in the current and future cutting edge underpinning academic knowledge Full-Time, 1 Year technologies can be built. to enhance their educational and Part-Time, 2 Years employment opportunities and to This programme aims to develop achieve the award of a Higher Diploma learners’ knowledge of the theory and in Science in Computing in Data practice of Data Analytics necessary Analytics. for them to secure employment and perform as graduate level ICT/Data Analytical practitioners in a broad Personal Development Programme range of commercial, industrial and To complement the academic public sector environments. Graduates programme, learners will follow a will have a clear understanding of the skills based Personal Development practical and theoretical foundations Programme (PDP).The programme has of data analytics. The programme been designed in collaboration with enables and supports learners in industry to ensure that graduates are developing critical analytical skills able to demonstrate the personal and developing skills in applying skills and aptitudes employers have theoretical concepts to the highlighted as requirements and to practice of data analytics. assist graduates of the programme to integrate effectively into the work Specific skills include the skills to place. The PDP will be delivered across develop, implement and maintain the all four semesters. hardware and software required to make use of data analytics including Big Data. THE EGFSN report, “Assessing Overview the demand for Big Data and Analytics Skills, 2013-2020” forecasts a continuing Dublin Business School in conjunction strong demand for data analytics across with Microsoft Ireland, their Partner the economy over the period 2015- Network and other relevant industry 2020 and estimates that Ireland has the partners have developed an intensive potential to create between 12750 and Level 8 Graduate Conversion 21000 job vacancies by 2020. programme leading to a Higher Diploma in Science in Computing in Specific skills that the proposed Data Analytics award. Ireland is likely to programme is preparing participants face an average increase in demand for for include: 42 Postgraduate Programmes

u Demonstrate a detailed knowledge Structure Entry Requirements and understanding of the methods and technologies for acquiring, The programme is structured to deliver To be considered for admission to interpreting and analysing big data the taught component, contributing 60 this programme, applicants must hold u Have knowledge of relevant credits in one year full-time. a Primary Honours Degree (Level 8) statistical, mathematical and in a non-cognate discipline from a business tools employed to solve The taught component consists recognised third-level institution or problems involving big data sets of six modules. equivalent qualification. In addition, an IELTS score of a minimum 6.0 or u To be able to formulate and test equivalent is required, where full- hypotheses and experiments in Assessment the field of data analytics time study has been conducted in a language other than English or for u Critically interpret data analytical Personal Development Programme applicants whose first language is not skills and technologies with a view To complement the academic English. Applications without this will to application in new circumstances programme, learners will follow a be considered on the basis of approved skills based Personal Development u Apply the scientific enquiry method prior experience and learning (RPL). to solve problems related to the data Programme (PDP).The programme has science field been designed in collaboration with Candidates will ideally be able to industry to ensure that graduates are u Act effectively both as an individual demonstrate technical or mathematical and a team member in a supervised able to demonstrate the personal problem solving skills as part of work environment demonstrating skills and aptitudes employers have previous programme learning. technical and social proficiency in highlighted as requirements and to the manipulation of materials and assist graduates of the programme the use of appropriate technologies to integrate effectively into the work Career Opportunities place. The PDP will be delivered across People with skills that marry business all four semesters. There is a global shortage of the acumen, with the technical aspects of skilled professionals required to fill data analytics will be in high demand Teaching & Assessment direct high-end jobs in this area and across industry sectors. DBS teaching and learning strategies are the report, Assessing The Demand For intended to facilitate students to take Big Data And Analytics Skills, identifies The programme is designed to embed ownership of, and responsibility for, measures to build up the Big Data and various transferable skills across all their own learning in partnership with analytics talent pool in Ireland over the modules. Skills such as teamwork, the academic faculty. A wide range of period up to 2020 in line with enterprise troubleshooting, communication, teaching and learning methods are used demand. The 21,000 potential job problem solving, reflective thinking in the programme to ensure all learning opportunities for skilled professionals and analytical reasoning are embedded styles are accommodated. Methods could arise under the report’s high throughout the programme. will include formal lectures, seminars, growth scenario, from both expansion workshops, lab tutorials, on-line video and replacement demand in the period demonstrations, and presentations that up to 2020 – comprising 3,630 for deep will emphasise student participation analytical roles and 17,470 for big data and application to case studies and savvy roles. relevant computing and business Role types that may be suitable for issues. graduates include:

The focus of the programme is on the u Data Analysts/Engineers application of learning to the real-life u Data Analytics Manager environment and therefore a significant proportion of this programme is u Software Engineers computer based. Learners will be u Hadoop Developers required to practice taught skills and elements of the course via self-directed learning. Intellectual skills are developed through project work, tutorial work and coursework assignments Postgraduate Programmes 43

Higher Diploma in Science in Financial Technology (FinTech) Course Content Aims and Objectives Awarding Body The Higher Diploma in Science in This is an innovative programme with FinTech has the following content: an integrated delivery from end-to- Quality & Qualifications Ireland end covering a wide range of financial (QQI) Block I technology topics, whilst providing a u Financial Services Innovation focus on application and the regulation Award Level required in this area. The programme u Fintech Regulatory Environment focuses on practical skills in core areas 8 Higher Diploma such as data and financial analytics, Block II e-Finance, financial services and u Data Analytics cybersecurity while also offering Title of Award applied skills in contemporary topics u Fintech Operations such as data analytics, and financial Higher Diploma in applications. Its aim is to create a Financial Technology Block III mastery of core financial technologies u Blockchain and e-payments and financial systems while also enhancing the practical technical Award Type u Capstone (Project) skills of the learners. Major The specific programme aims are Overview as follows: Duration Technological innovation applied to u Develop learner’s criticality in order financial services has created a wave to analyse industry trends in Fintech Full-Time, 1 Year of disruptive activity that will change u Provide learners with a platform to the shape of the global financial system Part-Time, 2 Years develop the requisite knowledge over the next decade. and technical skills in current and This has created demand from developing financial technologies graduates and employees for u Prepare learners to work effectively programmes specifically tailored to the and collaboratively in the execution skills required for a changing financial of common goals services industry. u Provide learners with systematic This is an interdisciplinary programme knowledge of the management of that focuses on finance, data analytics Financial Technology in organisational and computing. It is designed to appeal and regulatory contexts to graduates seeking to gain exposure u Facilitate the development by to FinTech – the technology enabled the learner of applied skills that business model innovation in the are directly complementary and financial sector. relevant to the workplace

u Identify and develop autonomous learning skills for the learner

u Enable the learner to identify, develop and apply analytical, creative, problem solving and research skills

u Provide the learner with a comprehensive platform for career development, innovation and further study. 44 Postgraduate Programmes

Structure Assessment The minimum requirement for a non- native English speaker is greater or The programme is structured to deliver The Higher Diploma in Science in FinTech equal to B2+ in the Common European the taught component, contributing is an academic programme informed by Framework of Reference for Languages 60 credits in one year full-time and two the clinical and academic experience of for admission Non-EU applicants, years part-time. the lecturers. Modules will be delivered resident outside Ireland/EU, must through a mix of lectures, workshops apply directly to the International Full-time and tutorials, and teaching will focus Admissions Office at DBS. For full-time students, the taught on the learner applying problem component consists of the six modules. solving skills and undertaking critical reflection and critique of case studies. Career Opportunities Assessment methods include in-class FinTech has quickly become one of Part-time tests and MCQS, presentations, analysis the biggest sectors in tech. From For part-time students, delivery of of case studies, assignments and an employer perspective, there are the programme is structured over project work. four taught semesters. During each a number of companies looking for semester, students are typically graduates with these skills in the short required to attend lectures on two Entry Requirements and medium term. Career opportunities exist in banking, insurance, and evenings per week and occasional The minimum entry requirements for the weekend workshops. technology companies as well as Higher Diploma in Science in FinTech are in innovative start-up situations. The course has six key components: a Level 8 degree in a cognate discipline OR a Level 8 degree in a non-cognate 1. Class room lectures discipline with 1-2 years professional 2. Case-based learning experience in a related industry. Due to the mathematical nature of the content 3. Practical skills sessions candidates will be required to show 4. Workshops sufficient competency in mathematics. 5. Tutorials In addition, for applicants whose first 6. Individual and group work language is not English and who have not undertaken their undergraduate degree through English the following is required: Postgraduate Programmes 45

Higher Diploma in Science in Computing (Software Development) Overview Specific Skills that the proposed specialist software development Awarding Body Dublin Business School (DBS) in stream is preparing participants for: conjunction with Springboard+, Quality & Qualifications Ireland Microsoft Ireland, their Partner u Competent knowledge with Object- (QQI) Network and other relevant industry Oriented Programming concepts & ability to implement these concepts partners have developed an intensive to produce well designed Object- Part-Time Level 8 conversion award for a Award Level Oriented programs Postgraduate Higher Diploma in Science 8 Higher Diploma in Computing (Software Development). u Ability to design, implement, This programme is specifically designed test and document Advanced to address the demand for graduates Object-Oriented Programs Title of Award with ICT skills in areas including Software u In-depth knowledge of unit Development and Software Engineering. testing and system testing Higher Diploma in u Ability to construct event-driven Science in Computing Aims & Objectives Graphical User Interfaces u Proficiency in programming languages The primary objective of the such as C#.NET and Java Award Type programme is to address ICT u Competency to create & maintain Major Skills gaps through the successful conversion of talented learners from a Database using SQL non-computing/IT disciplines to meet u Expertise to develop relational Duration identified skills needs in the economy. and XML databases including native and Hybrid XML databases Full-Time, 1 Year The overall aim of the programme is to provide graduates with the u Proficiency in current database Part-Time, 2 Years underpinning academic knowledge & web application development to enhance their educational and languages and frameworks employment opportunities and to u Competency in document mark-up achieve the award of a Higher Diploma languages particularly HTML5, XHTML in Science in Computing. A feature of the and XML

part-time programme is the opportunity u Ability to develop Web-based for the learner to engage in an industry applications using .Net framework related project. In addition to acquiring & specifically ASP.NET new skills, learners will apply and u Expertise to manipulate reinforce the knowledge and practical a database from a web skills they have acquired during the application using ADO.NET taught element of the programme. u Proficiency in using advanced Web In Ireland in general software developers development tools and techniques are among the most in-demand roles in such as DHTML and AJAX the tech sector. Key skills common to all u Designing and Developing a server streams of the programme and acquired side web application with database throughout semester one of the taught integration programme will include the ability to demonstrate an understanding of the u Integrate social media features core IT skills of software development, using API’s database design & development, web u Application of current & emerging application, networking and operating technologies to enhance the systems. Design, develop, test and functionality of web application document software. components. 46 Postgraduate Programmes

Entry Requirements Students will be provided with a proportion of this programme is significant grounding in core computing computer based. Learners will be The minimum entry requirements modules. Students will pursue a required to practice taught skills and for Higher Diploma in Science in specialisation stream in Software elements of the course via self directed Computing are: Development. This element is a focused learning. Intellectual skills are developed u A Level 8 primary undergraduate set of modules and project work through project work, tutorial work and Honours degree with a minimum Pass designed to bring candidates quickly to coursework assignments. In addition to classification from a recognised third the industry entry standard for graduates the accredited modules learners will be level institution in any discipline. in their chosen field of specialisation. timetabled to participate in personal

u Candidates will ideally be able development activities. Learners will Specialised core modules include: to demonstrate technical or therefore gain the necessary additional mathematical problem-solving u Advanced Programming applied skills in order to expedite their integration into the workplace skills as part of previous programme u Web and Cloud Application learning. Typically, holders of more Development technical, numerate degrees are like Structure to gain a higher ranking in any order of Upon completion of the above students The programme contains a deliberate merit in selection for the programme. will complete either a project or a work mix of professional certification in placement. u For applicants whose first language relevant industry skills, personal is not English and who have not development and academic content. previously undertaken a degree Personal Development The part-time programme will run over taught through English, evidence must Programme 2 academic years, and typically students be provided of proficiency in English will attend 2 evenings per week with language equivalent to B2+ or above To complement the academic some weekends per semester. on the Common European Framework programme, learners will follow a of Reference for Languages (CEFRL). skills based Personal Development This must be evidenced through a Programme (PDP). The programme Career Opportunities recognised English Language test has been designed in collaboration Upon completion of the programme, such as IELTS, Cambridge Certificate, with industry to ensure that graduates PTE or DBS English Assessment. Test graduates would typically take up are able to demonstrate the personal roles as: certificates should be dated within skills and aptitudes employers have the last two years to be considered highlighted as requirements and to u Software Engineer/Developers/ valid. assist graduates of the programme to Programmers/testers Applicants who do not have a Level 8 integrate effectively into the work place. u Net Developer The PDP will be delivered across all four qualification at a 2.2 award level and who u Web Developer have at least 3 years’ work experience semesters. u Trainee Programme Analyst may also be considered through the u Project Support Engineer college’s normal RPL procedures. Teaching & Assessment Relevant professional experience may u Technical Support Engineer be taken into account and individuals will DBS teaching and learning strategies are u Database designer and developer be assessed on a case-by-case basis intended to facilitate students to take through DBS RPL procedures ownership of, and responsibility for, u CRM Developer their own learning in partnership with u IT Consultant the academic faculty. A wide range of Course Content teaching and learning methods are used DBS fully recognises the importance of job readiness to the ICT Skills This course will run over two academic in the programme to ensure all learning programme participant and has put in years, with four semesters. Modules styles are accommodated. Methods place an integrated and comprehensive within this programme include: will include formal lectures, seminars, workshops, lab tutorials, on-line video Personal and Professional Development u Information Systems Development & demonstrations, and presentations that Service for ICT participants entitled Management will emphasise student participation and "Jump Start Your Career". This intensive u Principles of Programming application to case studies and relevant programme covers every aspect of the job procurement process u Database Design and Development computing and business issues. and has greatly assisted ICT skills u Operating Systems & Networks The focus of the programme is on the programme participants with their u Web Design and Development application of learning to the real-life job search activities and preparation environment and therefore a significant for employment. u Object Oriented Programming Postgraduate Programmes 47

Higher Diploma in Science in Computing (Development Operations) Overview Objectives Awarding Body The Forecasting the Future Demand u Enable the learner to successfully for High Level ICT Skills in Ireland, 2017- transfer existing skills and knowledge Quality & Qualifications Ireland 2022 (EGFSN, 2019) report highlights the to an ICT context. (QQI) increasing demand and undersupply of u Provide the learner with those with ICT skills in Ireland forecasts communication, teamwork and Award Level strong continued growth in this area. presentation skills required of DevOps was highlighted as a job that an ICT practitioner. 8 Higher Diploma was difficult to fill in the National u Develop a competence for analytical Skills Bulletin 2018. thinking, problem solving ability and enable independent learning. Title of Award Dublin Business School’s Higher Diploma in Science in Computing in u Position learners to develop Higher Diploma in Development Operations (DevOps) research skills and progress to Science in Computing provides a strategic learning pathway further postgraduate study. for students to learn and implement On completion of this course, modern software development the graduate will be able to: Award Type and deployment practices that spans multiple departments, from u Apply analytical thinking to the Major development to test, to release problem-solving process and reflect management to operations with a on and critique proposed DevOps solutions. Duration focus on collaboration, quality and performance. These skills are essential u Display appropriate personal and Full-Time, 1 Year to deliver applications at the volume, professional attitude and approach velocity, and quality levels now required Part-Time, 2 Years to independent learning required to for modern enterprises to remain fill knowledge gaps in the discipline competitive of DevOps.

u Demonstrate an understanding Aims and Objectives of core computing concepts and methods applied in programming, Aims web development, information u Provide a programme of study systems and database development, which allows learners to enhance computer systems and their employment opportunities in administration, software and systems the ICT sector. security and in software engineering or data storage and networking. u Enable learners to progress from a fundamental understanding of u Apply appropriate theories, core computing concepts to the processes, tools and techniques demonstration of advanced skills available to practitioners within the in specific areas. discipline of computing.

u Develop abilities of an advanced u Utilise specialised skills that nature in DevOps. are applicable in the context of established and emerging computing u Contextualise newly gained practical practices. skills in a real-world environment through placement and project work. u Use appropriate skills to interpret technical requirements and use this to design, develop and deliver suitable computing artifacts.

u Establish competence required for professional, ethical and legal delivery of individual or group projects in a supervised work or industry environment 48 Postgraduate Programmes

Entry Requirements u Object-Oriented Programming Career Opportunities u DevOps Practices & Principles The minimum entry requirements for DevOps engineers are notoriously Higher Diploma in Science in Computing u Tools & Technologies for DevOps difficult to find as highlighted in the are: u DevOps Project Management National Skills Bulletin 2018. Graduates of this course can expect to work in u A Level 8 primary undergraduate Upon completion of the above students Honours degree with a minimum Pass either development or operations areas will complete either a project or a work classification from a recognised third in large enterprises. placement. level institution in any discipline. Dublin Business School’s Higher Diploma u Candidates will ideally be able in Science in Computing (DevOps) to demonstrate technical or Assessment Methods provides a strategic learning pathway mathematical problem-solving for students to learn and implement The Higher Diploma in Science in skills as part of previous programme modern software development Computing (DevOps) is an academic learning. Typically, holders of more and deployment practices that programme informed by the clinical and technical, numerate degrees are like spans multiple departments, from academic experience of the lecturers. to gain a higher ranking in any order of development to test, to release Modules will be delivered through a mix merit in selection for the programme. management to operations with a of lectures, workshops and tutorials, focus on collaboration, quality and u For applicants whose first language and teaching will focus on the learner performance. These skills are essential is not English and who have not applying problem solving skills and to deliver applications at the volume, previously undertaken a degree undertaking critical reflection and velocity, and quality levels now required taught through English, evidence critique of case studies. Assessment for modern enterprises to remain must be provided of proficiency methods include in-class tests, competitive. in English language equivalent presentations, analysis of case studies, to B2+ or above on the Common assignments and project work. The Irish Government has set an European Framework of Reference ambitious plan for Ireland to become for Languages (CEFRL). This must a leading country in Europe in ICT. It be evidenced through a recognised Structure is envisaged that this will assist in the English Language test such as IELTS, The programme is structured to deliver creation of additional employment in Cambridge Certificate, PTE or DBS the taught component, contributing 60 the economy. It is against this backdrop English Assessment. Test certificates credits over 2 years part-time. Typically that Springboard+ provides for a 2 year should be dated within the last two students attend classes on two evenings part-time NFQ Level 8 Higher Diploma years to be considered valid. per week. course delivered by higher education Applicants who do not have a Level providers in partnership with industry. Delivery of the programme is structured 8 qualification at a 2.2 award level This proposed programme (and streams) over four taught semesters. During and who have at least 3 years’ work will form part of a suite of ICT related each semester, students are typically experience may also be considered programmes currently being delivered required to attend lectures on two through the college’s normal RPL by DBS. This innovative Higher Diploma evenings per week and occasional procedures. Relevant professional is informed by Irish government policy weekend workshops. experience may be taken into account and industry requirements and reflects and individuals will be assessed on a DBS’s commitment to dynamically case-by-case basis through DBS RPL 6 Key Components respond to urgent requirements to ensure an adequate supply of ICT talent procedures. u Class room lectures and skills for the domestic supply pool u Case Based learning

Course Content u Practical Skills Sessions Modules within this programme include: u Workshops

u Information Systems Development & u Tutorials Management u Individual and Group work u Principles of Programming

u Database Design and Development

u Operating Systems & Networks

u Web Design and Development Postgraduate Programmes 49

Higher Diploma in Science in Computing (Web and Cloud Technologies) Overview u In-depth knowledge of fundamentals of Object-oriented programming Awarding Body DBS in conjunction with Springboard+, using C#.NET Microsoft Ireland, their Partner Network u Competency in document mark-up Quality & Qualifications Ireland and other Industry Partners have (QQI) languages particularly HTML5, XHTML developed an intensive Part-Time Level and XML 8 conversion award for a Postgraduate Award Level Higher Diploma in Science in Computing u Proficiency in using advanced Web (Web & Cloud Technologies). This development tools and techniques 8 Higher Diploma programme is specifically designed such as DHTML and AJAX to assist participants in obtaining jobs u Competency to create, design such as Web Developers, Cloud Support and develop a server side web Title of Award Consultants or Analysts. application with database integration

Higher Diploma in u Ability to design and develop Science in Computing Aims & Objectives relational and XML database models and implement them The primary objective of the programme u Expertise to develop native and Award Type is to address ICT Skills gaps through the successful conversion of talented Hybrid XML databases Major learners from non-computing/IT u Access a database from a web disciplines to meet application using ADO.NET Duration The overall aim of the programme u Integrate social media features using is to provide graduates with the API’s Full-Time, 1 Year underpinning academic knowledge u In-depth understanding of Web to enhance their educational and services standards employment opportunities and to u Apply current & emerging achieve the award of a Higher Diploma in technologies to enhance the Science in Computing. A feature of the functionality of web application part-time programme is the opportunity components for the learner to engage in an industry related project. In addition to acquiring u Competent understanding of cloud new skills, learners will apply and computing, deployment & delivery reinforce the knowledge and practical models and cloud infrastructure skills skills they have acquired during the u High level of knowledge of the taught element of the programme. underlying enablers of cloud computing, namely virtualization, In Ireland in general software implementation mediums and developers are among the most in- storage frameworks demand roles in the tech sector. Key skills common to all streams of the u Design, configure & manage a programme and acquired throughout switched network. Implement semester one of the taught programme a hierarchical structure, loop will include the ability to demonstrate avoidance, switch convergence & an understanding of the core IT skills VLANS of software development, database u Design and implement a classless IP design & development, web application, addressing scheme for a network networking and operating systems. u In-depth understanding of WAN Design, develop, test and document technologies, from Frame Relay to software. MPLS to MetroEthernet

Specific Skills that the proposed u Build, configure, maintain & trouble specialist stream is preparing shoot a network participants for: u Developing content on cloud such as u Proficiency in current database using Content Management Systems and web application development such as Joomla, etc. on Windows languages and frameworks Azure platform. 50 Postgraduate Programmes

Entry Requirements Students will be provided with computer based. Learners will be a significant grounding in core required to practice taught skills and The minimum entry requirements computing modules. Students will elements of the course via self-directed for Higher Diploma in Science in pursue a specialisation stream in Web learning. Intellectual skills are developed Computing are: & Cloud Technologies. This element is a through project work, tutorial work and u A Level 8 primary undergraduate focused set of modules and project work coursework assignments. In addition Honours degree with a minimum Pass designed to bring candidates quickly to to the accredited modules learners will classification from a recognised third the industry entry standard for graduates be timetabled to participate in personal level institution in any discipline. in their chosen field of specialisation. development activities. Learners will

u Candidates will ideally be able therefore gain the necessary additional Specialised core modules include: to demonstrate technical or applied skills in order to expedite their mathematical problem-solving u Web and Cloud Application integration into the workplace skills as part of previous programme Development learning. Typically, holders of more u Cloud Infrastructure and Virtualisation technical, numerate degrees are like Structure u Advanced Web Technologies to gain a higher ranking in any order of The programme contains a deliberate mix merit in selection for the programme. Upon completion of the above students of professional certification in relevant u For applicants whose first language will complete either a project or a work industry skills, personal development and is not English and who have not placement. academic content. This programme will previously undertaken a degree taught run over 2 academic years and typically through English, evidence must be students will attend two evenings per provided of proficiency in English Personal Development week with some weekends per semester. language equivalent to B2+ or above Programme on the Common European Framework To complement the academic of Reference for Languages (CEFRL). Career Opportunities/ This must be evidenced through a programme, learners will follow a Progression to Further Study recognised English Language test skills based Personal Development Upon completion of the programme, such as IELTS, Cambridge Certificate, Programme (PDP). The programme has graduates would typically take up PTE or DBS English Assessment. Test been designed in collaboration with roles as: certificates should be dated within industry to ensure that graduates are able the last two years to be considered to demonstrate the personal skills and u Cloud Administrators valid. aptitudes employers have highlighted as u Cloud Computing Specialists requirements and to assist graduates of Applicants who do not have a Level 8 the programme to integrate effectively u Windows Administrator qualification at a 2.2 award level and who into the work place. The PDP will be u Web Developers/Analyst have at least 3 years’ work experience delivered across all four semesters. may also be considered through the u Network Engineer college’s normal RPL procedures. u IT Support Teaching & Assessment Relevant professional experience may u Network Project Manager be taken into account and individuals DBS teaching and learning strategies u Data Operations Engineer will be assessed on a case-by-case are intended to facilitate students to take basis through DBS RPL procedure ownership of, and responsibility for, their u Database designer and developer own learning in partnership with the DBS fully recognises the importance Course Content academic faculty. A wide range of of job readiness to the ICT Skills teaching and learning methods are used programme participant and has put in This course will run over two academic in the programme to ensure all learning place an integrated and comprehensive years, with four semesters. Modules styles are accommodated. Methods Personal and Professional Development within this programme include: will include formal lectures, seminars, Service for ICT participants entitled u Information Systems Development workshops, lab tutorials, on-line video "Jump Start Your Career". This intensive & Management demonstrations, and presentations that programme covers every aspect will emphasise student participation and u Principles of Programming of the job procurement process application to case studies and relevant and has greatly assisted ICT skills u Database Design and Development computing and business issues. programme participants with their job u Operating Systems & Networks The focus of the programme is on the search activities and preparation for employment u Web Design and Development application of learning to the real-life u Object-Oriented Programming environment and therefore a significant proportion of this programme is Postgraduate Programmes 51

Master of Business Administration (MBA) + Streams Course Content Introduction Awarding Body The Master of Business Administration The MBA is a one year full-time or two (MBA) programme has the following year part-time programme that educates Quality & Qualifications Ireland content in stages 1 and 2. and prepares a diverse group of learners (QQI) with the academic knowledge, analytical STAGE 1 ability and innovative management Award Level Core Modules perspectives and skills needed to u Global Issues for Management manage organisations in an increasingly 9 (Masters Degree) competitive and diverse global u Strategic Marketing Analysis marketplace. The programme enables u Managerial Financial Analysis learners commence or strengthen their Title of Award u Research Methods 1 career in business, as well as underpin any further business studies and achieve u Applied Strategic Management Master of Business excellence at an executive level in their Administration (MBA) u Dynamic Leadership Development chosen profession in both the public

u Research Methods 2 and private sectors. Award Type Elective Modules – Choose 2 Major Key Features u Marketing Innovations This unique programme allows you u Strategies for Human Resource to study the pure MBA, or choose a Duration Management specialist route for your MBA award within the following programmes: Full-Time, 1 Year u Strategic Information Systems HRM; Project Management; Finance; Part-Time, 2 Years u Project Management Frameworks Information Systems; Cloud Computing u Corporate Financial Management or Marketing. This ensures students are afforded the widest choice of u Cloud Technologies for Business specialisms from which to choose. u Integrated Marketing A practitioner focus is part of this Communications programme, and industry-led u Reinventing workshops and guest lecturers keep information current and applied. u Performance Management

u Innovation and Disruptive The MBA will include: Technologies u Personal, academic and professional u Project Management Practices development.

u Global Financial Markets u Lectures and assessment methods that apply the business knowledge u Cloud Application Management required for students to perform as an effective manager in any STAGE 2 organisation.

u MBA Award u Through, extensive study of key u Dissertation issues in business theories students will be capable of evaluation and application of important global management issues which impact on organisational effectiveness and performance. 52 Postgraduate Programmes

u Knowledge and understanding of Structure Assessment global business, most especially on issues such as globalisation, Semester one: Total 30 ECTS Continuous assessment is an integral standardisation and customisation Four mandatory modules total 20 ECTS part of many of our taught modules. The of products and services. (5 ECTS per module): weightings attaching to coursework and other forms of continuous assessment u Global Issues for Management u Skills and knowledge to inform you vary from module to module to facilitate how an organisation is best managed u Strategic Marketing Analysis all learning styles. You will experience in a changing world. u Managerial Financial Analysis a variety of teaching and learning assessment methods including lectures, With these in mind, the programme is u Research Methods 1 seminars, tutorials, case studies, group designed to provide you with relevant u Students choose one elective 10 ECTS and individual projects, examinations knowledge, so that you are familiar with and reports. the latest theoretical and practical Semester two: Total 30 ECTS developments relating to business management and development. Three mandatory modules total 20 ECTS: Entry Requirements

u Applied Strategic Management The minimum entry requirements for the Aims and Objectives (10 ECTS) Master of Business Administration are:

The ability to confidently manage a u Dynamic Leadership Development u Level 8 primary undergraduate business represents a valuable skill-set. (5 ECTS) Honours bachelor degree with a In order for an organisation to be flexible minimum Second Class Second u Research Methods 2 (5 ECTS) in diverse business environments and Division classification (2.2) from a to change direction at speed, they must u Students choose one elective 10 ECTS recognised third-level institution be experts in business management and in any discipline from a recognised Semester three: Total 30 ECTS business strategy in a global context. third-level institution (or equivalent); The aim of the MBA at DBS is to develop u Dissertation or these sets of abilities with a particular Electives emanate from the following u An equivalent professional focus on a thorough understanding sub-fields of business: Marketing, HRM, qualification such as ACCA or CIMA. of business management. The MBA Cloud Computing, Information Systems, offers you a unique opportunity to u Or GMAT examination is a mandatory Finance or Project Management. Should study advanced theory and practice requirement for all applicants who do a learner choose two electives from relating to management, and to develop not hold an Honours Bachelor Degree the same specialism they will be on a an appreciation of the causes and (Level 8) with a minimum of second specific learning pathway. significance of managing strategy. class second division classification. u For applicants whose first language is not English and who have not previously undertaken a degree “Making the decision to take time out of my career and return to taught through English, evidence college to complete the full-time MBA was one to which I applied must be provided of proficiency a great deal of thought, assessing the costs and benefits of taking in English language equivalent a year out of work to enhance my academic qualifications. It was to B2+ or above on the Common a difficult decision and one from which I have benefitted hugely. European Framework of Reference I chose to complete the MBA in Project Management in order to for Languages (CEFRL). This must gain valuable knowledge and understanding that I will be able to apply at work in order to progress my career. Being able to be evidenced through a recognised apply my previous experience to the scenarios and discussions English Language test such as IELTS, in the lectures, allowed me to learn and reflect on previous Cambridge Certificate, PTE or DBS situations at work. From a personal point of view, the lectures on English Assessment. Test certificates research skills and personal development offered me a valuable should be dated within the last two opportunity to reflect on my skills, development and career path years to be considered valid. and I made some friends and a network of contacts with whom The programme is aimed at learners I will remain in touch both personally and professionally. Since completing the MBA I have returned to work in a contract Project who wish to specialise in business Management role, where I have already been able to use the skills administration with a view to entering and experience gained in the MBA. I thoroughly enjoyed my time industry in a high-level managerial at DBS and would recommend the MBA course.” role, to progress professionally or to

Laura O’Keeffe, MBA in Project Management Postgraduate Programmes 53

undertake further business studies. and challenges capable of devising aims to unpack complex theories and Learners will achieve the business appropriate strategies for ongoing practices ensuring a self-reflective expertise to lead an organisation to professional development as well as practice where learners consider strategic decision making ensuring a a keen awareness of the requirements social norms and a socially responsible maximum return on investment across which ensure the sustainability and approach to business administration. each department. Learners will be growth of the organisation. The The programme captures the capable of dealing with diverse intrinsic programme is fundamentally rooted unpredictability and diversity of the and extrinsic business realities in a in creating an accomplished business business world and simulates this creative manner to ensure sustainability postgraduate whose insights will diversity, enabling learners to devise and growth. inform strategic business decisions, approaches both individually and as from financial to people management, part of a team. Applicants who do not have a Level 8 designed to increase productivity, qualification at a 2.2 award level and profitability and an organisation’s Overarchingly, the programme aims who have at least three years’ work value and market share. and objectives create a critical experience may also be considered understanding of core business through the college’s normal RPL Graduates will have the business functions as well as strategic business procedures. Relevant professional skills necessary to move into senior management, while also enhancing experience may be taken into account management roles and pursue a the innovative capability and practical, and individuals will be assessed on a leadership career path. Graduates will transversal and practical skills of the case-by-case basis through DBS RPL acquire skills and competencies in learners, ensuring the success of procedures. dynamic leadership development and graduates in the business environment. business acumen as well as business expertise and learn how to effectively Career Opportunities integrate strategic decision-making Upon completing the programme, in their organisation. The programme graduates will have attained a critical invites learners to critically appraise awareness of business opportunities the impact of internationalisation and diversity on economic activities and 54 Postgraduate Programmes

Master of Business Administration (MBA) (with Streams) CORE MODULES + STREAM MODULES + DISSERTATION = MBA Students who select the general option select any two modules from the twelve modules available in the specialist streams.

Global Strategic Managerial Applied Dynamic Issues for Marketing Financial Research Strategic Leadership Research Management Analysis Analysis Methods 1 Management Development Methods 2

Core Modules Marketing Innovations Marketing Marketing Integrated Communications Human for Strategies Resources Reinventing Performance Management Information Strategic Systems Innovation and Disruptive Technologies Management Project Frameworks Management Project Practices Financial Corporate Management Financial Global Markets Technologies Cloud Business for Application Cloud Management

MBA (Marketing)

MBA (Human Resource Management)

MBA (Information Systems)

MBA (Project Management)

MBA (Finance)

MBA (Cloud Computing)

Dissertation

Core/Mandatory modules for all learners on parent and all streams of Master of Business Administration (MBA)

Mandatory modules for learners on MBA (Marketing)

Mandatory modules for learners on MBA (HRM)

Mandatory modules for learners on MBA (Information Systems)

Mandatory modules for learners on MBA (Project Management)

Mandatory modules for learners on MBA (Finance)

Mandatory modules for learners on MBA (Cloud Computing) Postgraduate Programmes 55

Master of Science (MSc) in Business Analytics Course Content Aims and Objectives Awarding Body The Master of Science (MSc) in Business This new programme aims to provide Analytics has the following content: learners with the theoretical knowledge Quality & Qualifications Ireland and practical skills to critically analyse, (QQI) STAGE 1 evaluate and implement big data u Requirements Analysis concepts and techniques in order to Award Level generate valuable business insights. u Programming for Analytics These insights will inform strategic 9 (Masters Degree) u Applied Statistics business decisions designed to and Machine Learning increase productivity, profitability and an organisation’s value and u Business Strategy Title of Award market share.

Master of Science in STAGE 2 It has been designed with an integrated Business Analytics u Project Management delivery from end-to-end covering for Business Analytics a wide range of business strategy, analytics and technology topics whilst Award Type u Financial and Business Analytics providing a focus on application and u Data Mining the regulation required in this area. The Major programme focuses on theoretical and u Business Intelligence and Visualisation contextual knowledge in core areas such Duration as statistics, decision theory, business u Applied Research Methods strategy and finance while also offering Full-Time, 1 Year applied practical skills in contemporary topics such as data analytics, Part-Time, 2 Years STAGE 3 visualisation, modelling, simulation u Applied Project and forecasting, project management, big data and business application Overview development. Learners who complete the full Master of Science programme Given the ever-increasing volume of (including the 25 ECTS capstone Applied data that businesses have access to Research Project) will also develop today, there is a demand for employees and enhance their research capability who have computational, analytical through critical enquiry and detailed and business strategy skills who can analytical problem solving. inform business decisions to increase efficiency and an organisation’s value. Overall, the programme aims to create This Master of Science in Business in learners a critical understanding of Analytics has been developed with core business analytics and strategic the aim of providing learners with the business management, while also knowledge, skills and research capability enhancing the research capability and to critically analyse, implement and practical technical skills of the learners. evaluate big data concepts and techniques in order to generate The specific programme aims valuable insights, thereby assisting with are as follows: strategic business decisions, increasing u To enable learners to develop productivity, profitability and an in-depth knowledge and analytical organisation’s value and market share. skills in current and developing financial technologies

u To provide learners with a deep and systematic knowledge of the management of Financial Technology in organisational and regulatory contexts 56 Postgraduate Programmes

u To facilitate the development by Structure Assessment the learner of applied skills that are directly complementary and Learners will complete the taught The programme teaching and learning relevant to the workplace component of the Master in Science in strategy is designed to allow the learner Business Analytics which includes nine to progress through the theoretical u To identify and develop autonomous modules forming the core of the subject and practical concepts in an orderly learning skills for the learner knowledge and practical skills provision and logical fashion. The assessment u To develop in the learner a deep and with the tenth module synthesising strategy is planned to ensure practical systematic understanding of current and applying this knowledge in the application of the core principles of issues of research and analysis capstone Research Project module. the module and facilitates feedback, This programme and the progression which underpins the overall learning u To enable the learner to identify, of the modules, facilitates the learner experience. develop and apply detailed analytical, in end-to-end learning, demonstrating creative, problem solving and critical thinking, relevant depth of The overall assessment strategy of the research skills knowledge, research capability and programme is a mixture of practical u Provide the learner with applying practical creative, problem individual and/or group – project bases a comprehensive platform solving skills. In the capstone applied – continuous assessment, and where for career development, research module, the learner then appropriate a final examination. innovation and further study. synthesises their learning in an area of The programme emphasises the focussed interest, critically analysing development and evolution of the relevant literature, using suitable applied skills and attributes relevant to the research methods and research design contemporary workplace, and the in the production of an artefact and programme’s assessment strategy written report appropriate to a Level 9 reflects this clear objective. Science standard. Postgraduate Programmes 57

Entry Requirements The minimum requirement for a non- Career opportunities native English speaker is greater or The minimum requirement for admission equal to B2+ in the Common European On the basis of stakeholder feedback, to this programme is a minimum second Framework of Reference for Languages the programme has been developed in class Level 8 Honours bachelor degree for admission. Non-EU applicants, order to provide learners with the skills in a cognate area (e.g. computer residents outside Ireland/EU, must and attributes employers in industry science, IT, science, mathematics, apply directly to the International have identified as most desirable in the statistics, finance, economics, business Admissions Office at DBS. Further area of business analytics. The focus (including quantitative methods), maths details regarding Non-EU learners has been refined to develop modules and management information systems, can be found in the DBS Quality that focus on the skills gap identified OR a non-cognate Level 8 Honours Assurance Handbook (QAH). by prospective employers. bachelors award with three to five years’ experience in analytics. Graduates can expect to take up roles as Business/Marketing/HR Analysts, In addition, for applicants whose first Project Managers, language is not English and who have not undertaken their undergraduate degree through English the following is required: 58 Postgraduate Programmes

Master of Science (MSc) in Data Analytics

Course Content wish to specialise in this area. It may be their preference to take the theory Awarding Body The Master of Science (MSc) in Data and practical modules only and not Analytics has the following content: Quality & Qualifications Ireland complete the dissertation. (QQI) STAGE 1 u Programming for Data Analysis, Aims and Objectives Award Level Processing and Visualisation This is an innovative programme with u an integrated delivery from end-to-end 9 (Masters Degree) Statistics for Data Analytics covering a wide range of data analytics u Data Storage Solutions for Data topics. The programme aims to develop Analytics Title of Award learners’ knowledge of the theory and u Data Mining practice of Data Analytics necessary Master of Science in u Machine Learning for them to secure employment and Data Analytics perform at postgraduate level in the u Applied Research Process areas of ICT/Data Analytics in a broad for Data Analytics range of commercial, industrial and Award Type u Data Visualisation public sector environments. Graduates will have an in-depth knowledge of the Major STAGE 2 practical and theoretical aspects of data analytics. The programme enables u Dissertation and supports learners in developing Duration critical analytical skills and in applying Full-Time, 1 Year Overview theoretical concepts to the practice of data analytics. Part-Time, 2 Years With increased availability of information about customer The programme incorporates Personal preferences and actions, production and Professional Development (PPD) processes and supply chains, there is within modules to enhance the growing recognition of the economic student’s employability, which will returns from the use of big data and enable them to integrate seamlessly analytics. The Government’s Action Plan into an organisation by addressing skills for Jobs 2013 sets out seven ‘disruptive such as leadership, self-management reforms’ being prioritised with major and teamwork that are essential in the potential to have a significant impact on area of Data Analytics. It also comprises job creation, to support enterprises or a Research Methods module integrated where Ireland can profit from a natural into the applied data analytics modules, advantage or opportunity that presents focusing on literature review, research itself in the economy. technique, and their application to real life situations, data sets and how applied One of these goals is to make Ireland a research and entrepreneurship are leading country in Europe for big data. linked. These modules will inform the This programme accommodates a wide learner’s Dissertation, which requires audience of learners whose specific the production of an artefact. interests in data analytics may be either technically focused or business u To enable learners to develop expert focused. knowledge and analytical skills in current and developing areas of Either full-time or part-time, the analysis statistics, and machine programme is designed to facilitate learning. learners with a statistics/computing/ technology background who wish to upskill in this new and emerging area of Data Analytics. It will also be of interest to learners who have completed their undergraduate degree and Postgraduate Programmes 59

u To provide learners with a deep and The course has six key components: Career Opportunities systematic knowledge of business 1. Class room lectures and technical strategies for data There is a global shortage of the skilled analytics and the subsequent skills to 2. Case-based learning professionals required to fill direct high-end jobs in this area and the report, implement solutions in these areas. 3. Practical Skills Sessions Assessing the Demand for Big Data and u To facilitate the development by 4. Workshops Analytics Skills, identifies measures the learner of applied skills that are 5. Tutorials to build up the Big Data and analytics directly complementary and relevant talent pool in Ireland over the period up 6. Individual and group work to the workplace. to 2020 in line with enterprise demand. u To identify and develop autonomous The 21,000 potential job opportunities learning skills for the learner. Assessment for skilled professionals could arise under the report’s high growth scenario, u To develop in the learner a deep and The MSc in Data Analytics is an from both expansion and replacement systematic understanding of current academic programme informed by the demand in the period up to 2020 – issues of research and analysis clinical and academic experience of the comprising 3,630 for deep analytical u To enable the learner to identify, lecturers. Assessment is approached roles and 17,470 for big data savvy roles. develop and apply detailed creatively with a range of assessment analytical, creative, problem strategies including essay writing, Role types that may be suitable for solving and research skills. in-class presentation, graded group graduates include: dissertation and examination, module u to provide the learner with a u Data Analysts/Engineers comprehensive platform for depending. u Data Analytics Manager career development, innovation Instructions and guidelines u Software Engineers and further study. for all assessment are clearly communicated to students. u Hadoop Developers Structure The programme is structured in two Entry Requirements sequential stages. Stage 1 is a taught The minimum entry requirements component, contributing 60 credits. for the MSc in Data Analytics are: Stage 2 is a supervised dissertation, contributing 30 credits. The dissertation A minimum Second Class Level 8 provides students with the opportunity Honours Degree (2.2) in a cognate to critically review the literature in any discipline from a recognised third- part of the taught syllabus. level institution or equivalent.

In addition, for applicants whose first Full-Time language is not English and who have For full-time students, the taught not undertaken their undergraduate component consists of six modules. degree through English the following Successful completion of the taught is required: component stage allows you to move on to the dissertation stage. The minimum requirement for a non- native English speaker is greater or equal to B2+ in the Common European Part-Time Framework of Reference for Languages For part-time students, delivery of for admission. Non-EU applicants, the programme is structured over residents outside Ireland/EU, must four taught semesters. During each apply directly to the International semester, students are typically Admissions Office at DBS. required to attend lectures on two evenings per week and occasional weekend workshops 60 Postgraduate Programmes

Master of Science (MSc) in Digital Marketing Course Content Developed in conjunction with industry experts, this highly practical programme Awarding Body The Master of Science (MSc) in Digital provides a broad based digital marketing Marketing has the following content: Quality & Qualifications Ireland award with a strong focus on cutting (QQI) edge skills and practice in areas such STAGE 1 as Search Engine Optimisation, Display Core Modules Advertising, Search Advertising, Email Award Level u E-Business Marketing, Affiliate, Web Design with WordPress, Digital Video, Analytics and u Strategic Digital Marketing 9 (Masters Degree) much more.Given how fast the digital u Digital Design and Development marketing arena moves in terms of technologies and practice all modules Title of Award u Digital Advertising and Online Marketing Communications are written with flexibility in mind. Students are facilitated in exploring Master of Science in u Inbound Marketing Digital Marketing new ideas and technologies where u Data and Digital Marketing Analytics applicable. In this way, the program remains up-to-date with industry trends u Research Methods Award Type and best practice.

Major STAGE 2 This programme accommodates a wide u Dissertation, or audience of learners whose specific interests in Digital Marketing may be Duration u Applied Project either technically focused or strategy focused. Full-Time, 1 Year Overview Part-Time, 2 Years The massive growth of social media and Aims and Objectives smartphones in recent years, means This is an innovative programme with that marketers need a strong skillset an integrated delivery from end-to- and knowledge base that is digital. end covering a wide range of Digital Now marketers want the visibility Marketing topics. The programme and traceability that digital marketing aims to develop learners’ knowledge affords. As an MSc the programme has of the theory and practice of Digital a more scientific rigour to its offerings, Marketing necessary for them to emphasising accountability and secure employment and perform at strategic context. postgraduate level in the areas of ICT/ Digital Marketing in a broad range of commercial, industrial and public sector environments. Graduates will have an in-depth knowledge of the practical and theoretical aspects of Digital Marketing. The programme enables and supports learners in developing critical analytical skills and developing skills in applying theoretical concepts to the practice of Digital Marketing. Postgraduate Programmes 61

The programme incorporates Personal u To develop the practical skills Structure and Professional Development (PPD) in problem identification and within modules to enhance the solving, carrying out digital Full-Time student’s employability, which will marketing activities of a For full-time students, the taught enable them to integrate seamlessly into marketing department. component consists of seven modules. an organisation by addressing skills such Successful completion of the taught u To provide a strategic perspective component stage allows you to move on as leadership, self-management and (incorporating multiple-viewpoints) to the dissertation stage. teamwork that are essential in the area and context for digital marketing in a of Digital Marketing. It also comprises modern organisation a Research Methods integrated into Part-Time the applied Digital Marketing modules, u To develop an in-depth appreciation For part-time students, delivery of focusing on literature review, research of modern data-driven metrics to the programme is structured over technique, and their application to real marketing activities and how these four taught semesters. During each life situations and data sets, how applied can be generated and used. semester, students are typically research and entrepreneurship are u To develop in students the required to attend lectures on two linked. These modules will inform the competencies to be a successful evenings per week and occasional learner’s Dissertation, which requires marketer in a digital marketing weekend workshops. the production of an artefact. environment. The course has six key components: The specific programme aims u To facilitate the development by are as follows: the learner of applied skills that are u Class room lectures directly complementary and relevant u Case Based learning u To imbue a critical analysis of the to the workplace current and emerging theories u Practical Skills Sessions of digital marketing, informed by u To identify and develop autonomous up-to-date research and activity in learning skills for the learner u Workshops the digital marketing field. u To provide the learner with a u Tutorials

comprehensive platform for career u Individual and Group work development, innovation and further study. 62 Postgraduate Programmes

Assessment Entry Requirements Career Opportunities The MSc in Digital Marketing is an The minimum entry requirements for Graduates of the MSc in Digital academic programme informed by the the MSc in Digital Marketing are: Marketing will acquire specialised skills clinical and academic experience of the and competencies that will enable u A minimum Second Class Level 8 lecturers. Honours Degree (2.2) in a cognate them to pursue positions in many fields, including digital marketing management, Assessment is approached creatively discipline from a recognised third- level institution or, market research, brand management, with a range of assessment strategies advertising and public relations and including essay writing, in-class u An equivalent professional digital marketing consultancy. presentation, graded group dissertation qualification such as MMII. and examination. u In addition, for applicants whose first Instructions and guidelines for all language is not English and who have assessment are clearly communicated not undertaken their undergraduate to students. degree through English the following is required:

u The minimum requirement for a non-native English speaker is greater or equal to B2+ in the Common European Framework of Reference for Languages for admission. Non- EU applicants, residents outside Ireland/EU, must apply directly to the International Admissions Office at DBS. Further details regarding Non- EU learners can be found in the DBS Quality Assurance Handbook (QAH). Postgraduate Programmes 63

Master of Science (MSc) in Financial Technology (FinTech) Course Content Aims and Objectives Awarding Body The Master of Science (MSc) in Financial This is a new programme with an Technology has the following content: integrated delivery from end-to-end Quality & Qualifications Ireland covering a wide range of financial (QQI) STAGE 1 technology topics, whilst providing a u FinTech: Markets and Services focus on application and the regulation Award Level required in this area. The programme u Quantitative Financial Modelling focuses on practical skills in core 9 (Masters Degree) u Information and Cybersecurity areas such as financial analytics, Management advanced databases, disruptive technologies, web technologies and u Blockchain and Distributed Title of Award Ledger Technologies security while also offering applied skills in contemporary topics such Master of Science in u Research Methods I as data analytics, and financial Financial Technology applications. Its aim is to create a STAGE 2 critical understanding of core financial technologies and financial systems u FinTech Regulation Award Type while also enhancing the practical u Data Analytics and Machine Learning Major technical skills of the learners. u Applied Financial Analysis FinTech can incorporate many different u Innovation and Entrepreneurship Duration areas and is an evolving area. Through in FinTech the work of the Programme Team Full-Time, 1 Year u Research Methods II and in conjunction with the industry experts, Financial Technology has Part-Time, 2 Years been defined as a combination of STAGE 3 financial systems, data management u Applied Project and technology including areas such as Risk Management, Cyber Security, Fintech Regulation, Data Analytics, Data Overview Visualisation, Financial Models, Applied Technological innovation applied to Financial Analysis, Machine Learning, financial services has created a wave Blockchain and Distributed Ledger of disruptive activity that will change Technologies, and Innovation in Financial the shape of the global financial Markets and Services. The programme system over the next decade. aims and learning outcomes have been designed to reflect these specific areas. This has created demand from graduates and employees for The specific programme aims programmes specifically tailored are as follows: to the skills required for a changing u To enable learners to develop in- financial services industry. depth knowledge and analytical skills in current and developing This is an interdisciplinary program that financial technologies focuses on finance, data analytics and computing. It is designed to appeal u To provide learners with a deep to graduates seeking to gain exposure and systematic knowledge of the to Fintech – the technology enabled management of Financial Technology business model innovation in the in organisational and regulatory financial sector. contexts

u To facilitate the development by the learner of applied skills that are directly complementary and relevant to the workplace 64 Postgraduate Programmes

u To identify and develop autonomous Assessment The evaluation of experiential learning learning skills for the learner will be determined on a case by case The programme teaching and learning basis. In such instances an interview u To develop in the learner a deep and strategy is designed to allow the learner of the candidate may be required. systematic understanding of current to progress through the theoretical issues of research and analysis Applicants will be required to complete and practical concepts in an orderly the application form and provide written u To enable the learner to identify, and logical fashion. The assessment evidence as to their application for develop and apply detailed analytical, strategy is planned to ensure practical entry on to the programme with prior creative, problem solving and application of the core principles of experiental learning. The DBS Quality research skills the module and facilitates feedback, Assurance Handbook details the which underpins the overall learning u To provide the learner with a exact procedure for evaluating such experience. comprehensive platform for career applications development, innovation and further The overall assessment strategy study. In addition, for applicants whose first of the programme is a mixture language is not English and who have of practical individual and/ not undertaken their undergraduate Structure or group – project bases – degree through English the following continuous assessment, and where is required: The learners will complete the taught appropriate a final examination. component of their MSc in FinTech The minimum requirement for a non- which includes didactic modules The programme emphasises the native English speaker is greater or which forms the core of the subject development and evolution of the equal to B2+ in the Common European knowledge and practical skills provision. skills and attributes relevant to the Framework of Reference for Languages It also includes the relevant depth contemporary workplace, and the for admission. Non-EU applicants, of knowledge in the area of research programme’s assessment strategy residents outside Ireland/EU, must methodologies in context to allow for reflects this clear objective. apply directly to the International the success completion of Applied Admissions Office at DBS. Research Project. Entry Requirements The Applied Research Project module The minimum entry requirements Career Opportunities sees the learner demonstrating at for the MSc in FinTech are: the appropriate level their critical FinTech has quickly become one of thinking in application of knowledge A Level 8 Honours degree with a 2.2 or the biggest sectors in tech. From and skills acquired in the programme above in a cognate (science, technology, an employer perspective, there are in the production of an artefact and computing, business, finance or related) a number of companies looking for the appropriate report to accompany discipline, OR a Level 8 Honours degree graduates with these skills in the it, which will outline the literature with a 2.2 or above in a non-cognate short and medium term. to support the need and validity of discipline with at least 2-3 years’ the artefact, the methodology and professional industry experience. appropriate discussion as to its impact. Postgraduate Programmes 65

Master of Science (MSc) in Information and Library Management (LAI accredited) Course Content Aims and Objectives Awarding Body Core Modules u Provide learners with a rigorous u The Teaching Librarian academic foundation in, and a Quality & Qualifications Ireland systematic understanding of the (QQI) u Records Management and Information principles, theory and application of Law information and library management u Information Technologies incorporating a contemporary skill set Award Level central to the profession. u Information Organisation 9 (Masters Degree) u Enable the learner to acquire strong u Research Methods analytical skills to identify and u Management for Information critically evaluate technological, Title of Award and Library Professionals political, social, regulatory and u Information Architecture economic changes affecting the Master of Science in information and library environment. Information and Library u Open Librarianship u Build learners’ capacity for Management u Professional Development informed decision-making based and Organisational Awareness on the synthesis of both theoretical u Dissertation/Applied Research Project knowledge and practical experience. Award Type u Enable learners to attain the ability to Major Overview solve practical and complex problems within a variety of information and The programme is designed for library environments. graduates of all disciplines wishing Duration u Support learners in acquiring to pursue a career in Information and transferable skills such as leadership, Full-Time, 1 Year Library Management on a professional advocacy, communication and IT Part-Time, 2 Years level. The programme also enables skills. existing library personnel to obtain a professional library qualification for u Facilitate learners to develop promotional purposes. research skills and apply theoretical knowledge to work based problems.

This programme aims to provide learners u Provide a basis for practice and with the theoretical knowledge and continual personal development and practical skills to work in positions within learning throughout learners’ careers. the information and library management sector at a professional level. It covers Overall, the programme aims to create in a wide range of information and library learners a critical understanding of core topics, whilst providing the ability to information and library principles, while respond to the changing information also enhancing their research capability and library needs of clients. The and practical information management programme focuses on theoretical and skills. contextual knowledge in core areas such as information retrieval, organisation and dissemination, while also offering Structure applied practical skills in contemporary Learners complete the taught topics such as open librarianship, component of the MSc. in Information information technologies, information and Library management by working law and information architecture. through ten core modules gaining subject knowledge and practical skills that are synthesised and applied in the capstone Research Dissertation module. This programme, and the progression of the modules, facilitates the learner in firstly gaining a solid theoretical recognised by the Library and practical foundation in essential Association of Ireland information retrieval and management in 66 Postgraduate Programmes

the ten credit Information Organisation Assessments are designed to give on the Common European Framework and the five credit Records Management students knowledge and competencies of Reference for Languages (CEFRL). and Information Law. that can be transferred to real world This must be evidenced through a employment settings. DBS Library also recognised English Language test These foundational modules are facilitates students wishing to carry out a such as IELTS, Cambridge Certificate, complemented in the first semester project in a working library environment. PTE or DBS English Assessment. Test with the forward-looking and certificates should be dated within issue-raising Teaching Librarian and the last two years to be considered Information Technologies modules. In Continuing Professional valid. the second semester, learners get the Development (CPD) opportunity to apply the foundational Applicants who do not have a Level 8 theory and practice in such modules As part of Dublin Business School’s qualification at a 2.2 award level and as Open Librarianship and Information commitment to lifelong learning and who have at least three years’ work Architecture. The Management for continuing professional development experience may also be considered Information and Library Professionals (CPD), a selection of modules from through the college’s normal RPL and the Personal Development and the MSc in Information and Library procedures. Relevant professional Organisational Analysis modules also Management are available to experience may be taken into account offer the learner an applicable window professionally qualified librarians and individuals will be assessed on a for the theory and skills addressed in (Graduate/Higher Diploma or Masters) case-by-case basis through DBS RPL earlier modules. The Research Methods for CPD purposes. The benefits of procedures. module in Semester 2, prepares learners CPD training are numerous for both for the capstone research dissertation in the individual and the organisation Semester 3. and include: Career Opportunities Graduates of the programme can In the capstone Dissertation/Applied u Participation in lifelong learning and progress to roles as library managers, Research Project module, the learner opportunity to improve professional systems librarians, reader services then synthesises their learning in an competence. managers, collection development area of focused interest, critically u The opportunity to upskill in new managers, institutional repository analysing relevant literature, using aspects of librarianship such as open managers and teaching librarians in suitable research methods and research source, cloud computing, information a variety of library settings: medical, design in the production of a written architecture, XML, metadata, Dublin legal, public, etc. thesis or report and artifact appropriate Core, new management practices, to a Level 9 standard. etc. Graduates are also qualified for u Supporting Associate Membership information management roles in Full-Time of the LAI; performance appraisals; the corporate sector such as records applications for promotion internally management and in the creation, For full-time students, the taught or for new posts. management and promotion of digital component consists of 10 modules content. Graduates of the MSc in delivered over one academic year, u Helping organisations to develop Information and Library Management comprising two semesters. Successful their employees so that they fulfill at DBS have gone onto secure positions completion of the taught component the requirements of changing roles. in a range of libraries and information stage allows you to move on to the services including Trinity College Dublin, dissertation stage. Classes are held Entry Requirements An Bord Pleanála, Dublin Dental Hospital on Monday, Tuesday and Wednesday. The minimum entry requirements for and National College of Ireland. Master of Science in Information and Part-Time In a recent survey conducted by DBS Library Management are: Careers Department, wider IT and For part-time students, delivery of u A Level 8 primary undergraduate business companies said that they the programme is structured over Honours degree with a minimum would be interested in recruiting 4 taught semesters. During each Second-Class Second Division graduates of this programme due semester, students will normally attend classification (2.2) from a recognised to the IT and management content lectures on two evenings per week. third-level institution in any discipline. of the programme. u For applicants whose first language Assessment is not English and who have not previously undertaken a degree Assessment on the programme taught through English, evidence must comprises individual and group be provided of proficiency in English assessment as well as examinations. language equivalent to B2+ or above Postgraduate Programmes 67

Master of Science (MSc) in Information Systems with Computing Course Content The development of analytical and problem solving abilities as well as Awarding Body Core Modules essential managerial skills such as u Software Engineering Quality & Qualifications Ireland team working, leadership and effective (QQI) u Advanced Databases communication skills. u Networks and Systems Administration Graduates from this programme will possess the following attributes: Award Level u Programming for Information Systems

9 (Masters Degree) u Web and Mobile Technologies u Analyse and solve practical business u Applied Research Methods problems through the use of technology. u Enterprise Information Systems Title of Award u Software design, development and u Data Analytics and Visualisation engineering. Master of Science u Computer Systems Security in Information Systems u Systems support/Administration. u Web Development for Information with Computing u Data storage design and Systems development. u Applied Research Project Award Type u Software Engineering and IT project management. Major Overview u Web application development. The MSc in Information Systems with u Information systems design and Duration Computing is an innovative programme development. with an integrated delivery from u Network design and maintenance. Full-Time, 1 Year end-to-end covering a wide range of u Computer systems security. Part-Time, 2 Years information systems and computing topics. The programme is designed u Data Analytics. to create a deep level of knowledge u Business analyst. and understanding in core areas such as programming, databases, web They will also possess the following technologies and security while also competencies:

offering practical skills in contemporary u Excellent at building relationships and topics such as data analytics, distributed able to work with people at all levels. systems and mobile and social computing. In addition, the programme u Able to work well as part of a team allows students to explore the issues as well as individually in a demanding around the management of information environment whilst meeting tight technology in business and industrial deadlines. contexts. The programme was designed u Able to manage, organise and lead with significant input from industry the teams. and reflects the driving ethos of DBS to u Highly analytical and able to derive provide learners with career-focused meaning from data. programmes to enhance graduate’s employability. u An understanding of ethical and legislative issues of professional and research practice such as ethical Key Features committees, etc. Key Features of the Programme u Able to apply their disciplinary knowledge to real world problems The programme is applied in nature, and challenges. delivering a graduate with practical skills and expertise to augment theoretical u Excellent communicators and knowledge and understanding. creative thinkers with the ability to use IS/IT skills to inform decisions 68 Postgraduate Programmes

Structure Assessment Methods Entry Requirements The programme is structured in two The programme is assessed through a The minimum entry requirements sequential stages. Stage 1 is a wholly mix of continuous assessment, skills for Master of Science in Information taught component, contributing 60 based assessment and exams. Skills Systems with Computing are: credits. Stage 2 is a supervised project, based assessment allows learners u A Level 8 primary undergraduate contributing 30 credits. The project to demonstrate knowledge learned Honours degree with a minimum component provides students with the through scenario based situations and Second-Class Second Division opportunity to independently research continuous assessment involves a varied classification (2.2) from a recognised relevant literature, to implement skills mix between individual and group work third level institution in an IT/ gained in the taught syllabus and also to IS or Business discipline where a critically analyse deliverables. The overall assessment strategy of the programme is a mixture of practical significate component of the degree individual and/or group – project bases is related to IT/IS, or Full-Time – continuous assessment, and where u A Level 8 Higher Diploma in Science in For full-time students, the taught appropriate a final examination. Computing. component consists of nine modules. u A Level 8 primary undergraduate Successful completion of the taught The programme emphasises the Honours degree with a minimum component (Stage 1) allows you to move development and evolution of the Second-Class Second Division on to the Award (Stage 2). skills and attributes relevant to the contemporary workplace, and the classification (2.2) from a recognised programme’s assessment strategy third level institution in a non-cognate Part-Time reflects this clear objective. area but holds 4 years professional For part-time students, Stage 1 delivery experience in a related field and who of the programme is structured over require a qualification in this area in four taught semesters. During each order to progress professionally, or semester, students will normally attend lectures on two evenings per week and occasional weekend workshops. Successful completion of the taught component (Stage 1) allows you to move on to the Award (Stage 2). Postgraduate Programmes 69

u Prior knowledge and the study of the Career Opportunities areas of databases, programming and networking is also required. The MSc in Information Systems with Computing will provide you with u For applicants whose first language the skills and knowledge to further is not English and who have not develop your personal interests and previously undertaken a degree career prospects in areas with skills taught through English, evidence gaps as identified by the government must be provided of proficiency and industry. Typical career paths in English language equivalent include software engineering, web to B2+ or above on the Common application development, software European Framework of Reference analysis and design roles, systems for Languages (CEFRL). This must support engineer, database developer, be evidenced through a recognised technical consultancy and project English Language test such as IELTS, management roles. Graduates from MSc Cambridge Certificate, PTE or DBS in Information Systems with Computing English Assessment. Test certificates programme have the potential to work in should be dated within the last two areas such as System Analysis, Software years to be considered valid. Engineering, Enterprise Information u Applicants who do not have a Level System, Web Technologies, and Data 8 qualification at a 2.2 award level Analytics in a wide variety of industries. and who have at least 3 years’ work experience may also be considered through the college’s normal RPL procedures. Relevant professional experience may be taken into account and individuals will be assessed on a case-by-case basis through DBS RPL procedures 70 Postgraduate Programmes

Master of Science (MSc) in International Accounting and Finance Course Content The programme focuses on practical skills in core areas such as the role of Awarding Body Core modules capital markets, quantitative financial u Principles of Financial Markets Quality & Qualifications Ireland modelling, treasury risk management, (QQI) u Quantitative Financial Modelling international financial reporting, and advanced financial management. Its u International Financial Reporting aim is to create a critical understanding Award Level u Corporate Governance and Ethics of core accounting, financial, and quantitative principles whilst also u Advanced Financial Management 9 (Masters Degree) enhancing the practical technical u Treasury and Risk Management skills of the learners. u Advanced International Financial Title of Award Reporting Aims and Objectives Master of Science u Strategic Performance Management in International Accounting The specific programme aims u Research Methods and Finance and objectives are as follows: u Dissertation/Applied Research u Enable learners to develop in-depth Project knowledge and analytical skills in Award Type current and evolving disciplines of Major Overview international finance and accounting. u Provide learners with a systematic Technological innovation has created knowledge of the organisational and a wave of disruptive activity that Duration regulatory context of international will change the shape of the global accounting and finance. Full-Time, 1 Year economic and financial system over the next decade. Digitisation and ever- u Facilitate the learners’ development Part-Time, 2 Years increasing volumes of data has led to and application of skills and attributes a demand for graduates (employees) that are complementary and relevant from programmes specifically tailored to the contemporary workplace. to the skills required for a changing and u Identify and develop autonomous increasingly competitive and globalised learning skills for the learner. business landscape. In order to meet this demand, this industry-aligned, u Develop in the learner a strategically-focused and highly-applied contextual understanding of programme focuses on accounting, evolving financial and economic quantification of data, treasury trends and technologies. functions and corporate finance. It is u Enable the learner to identify, develop designed to appeal to graduates seeking and apply detailed analytical, creative, to gain exposure to data-driven financial problem solving and research skills. decision-making roles. u Provide the learner with a The MSc in International Accounting comprehensive platform for and Finance is a one year full-time or career development, innovation two years part-time programme. This and further study. broad programme with an integrated Overall, the programme aims to create delivery from end-to-end covering a in learners, a critical understanding range of skills applicable to a wide range of international accountancy and of accounting and finance functions. finance issues, developing learners’ The programme aims to develop understanding of the demands of the learners’ knowledge of the theory and changing environment through up-to- practice necessary for them to secure date and in-depth knowledge of the employment and perform in a variety of core and subfields of international areas in a broad range of companies. accountancy and finance whilst also providing valuable and necessary practical skills in this field. Postgraduate Programmes 71

Structure The overall assessment strategy of the should be dated within the last two programme is a mixture of practical years to be considered valid. The programme contains a wide range of individual and/or group – project bases formative and summative assessments – continuous assessment, and where Applicants who do not have a Level 8 including individual and group work, appropriate a final examination. qualification at a 2.2 award level and projects, presentations, case studies who have at least three years’ work and examinations. The programme emphasises the experience may also be considered development and evolution of the through the college’s normal RPL Learners will synthesise their skills and attributes relevant to the procedures. Relevant professional postgraduate studies with experiential contemporary workplace, and the experience may be taken into account learning gaining critical analysis and programme’s assessment strategy and individuals will be assessed on a self-reflection skills to embrace lifelong reflects this clear objective. case-by-case basis through DBS RPL learning to progress professionally procedures. or undertake further studies and/or research. Through the dissertation or Entry Requirements applied research project, learners can Career Opportunities The minimum entry requirements for the develop independent research and Master of Science in International Employers have given the following problem-solving skills reflective of their Accounting and Finance are: job titles by way of example: expansion of financial management competencies and contribute to their u Accountant u A Level 8 primary undergraduate chosen field of enquiry which will be Honours degree with a minimum u Financial Analyst valuable in a variety of contexts in the Second-Class Second Division u Portfolio Manager workplace. classification (2.2) from a recognised third-level institution in a cognate u Business Analyst Full-Time area who wish to specialise in the u Business Intelligence field of accountancy and finance. For full-time students, the taught u Consultants component consists of 10 modules: Cognate subjects include general u Private Equity Analyst (VC) Successful completion of the taught business, accountancy and finance component stage allows you to move related degree, or u Fintech Entrepreneur and/or on to the dissertation stage. u A Level 8 primary undergraduate Innovator Honours degree with a minimum From an employer’s perspective, Second-Class Second Division Part-Time irrespective of the so-called ‘hard classification (2.2) from a recognised For part-time students, delivery of skills,’ negotiation, conflict resolution, third-level institution in a non- the programme is structured over teamwork and communication are cognate area but holds 3-5 years four taught semesters. During each essential to work within the industry. professional experience in a related semester, students are typically In discussions with industry agility, field and who require a qualification required to attend lectures on two motivation and teamwork have been in this area in order to progress evenings per week and occasional highlighted repeatedly as key skills. professionally, or weekend workshops. These are important in all industries, u An equivalent professional but are seen as particularly important qualification such as ACCA or CIMA. in a relatively young, fast changing Assessment u For applicants whose first language environment such as an agile business environment. The programme teaching and learning is not English and who have not strategy is designed to allow the learner previously undertaken a degree to progress through the theoretical taught through English, evidence and practical concepts in an orderly must be provided of proficiency and logical fashion. The assessment in English language equivalent strategy is planned to ensure practical to B2+ or above on the Common application of the core principles of European Framework of Reference the module and facilitates feedback, for Languages (CEFRL). This must which underpins the overall learning be evidenced through a recognised experience. English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates 72 Postgraduate Programmes

Master of Science (MSc) in Management Practice Course Content The aim of the programme is to provide students with a rigorous Awarding Body Core Modules academic foundation and a systematic u Marketing Analysis Quality & Qualifications Ireland understanding of core business (QQI) u Strategic Management disciplines, with a focus on management and Leadership practice and a contemporary skill set central to applied management. Award Level u Financial Analysis u Innovation and Change Management 9 (Masters Degree) Aims and Objectives u Information Systems and Project Management u The MSc in Management Practice is taught by a combination Title of Award u Human Capital Management of experienced academic staff and and Development Master of Science in senior industry practitioners, giving Management Practice u Research Methods I students a unique blend of learning to u Research Methods II equip them to take up Management roles in any organisation or to manage u Dissertation Award Type their own businesses. u There is a distinctive applied nature Major Electives across the entire programme – most Choose 1 modules will use case study analysis Duration u Work Based Learning of current issues within business to ensure participants learn cutting u Management Simulation and Personal Full-Time, 1 Year edge material. and Professional Development Part-Time, 2 Years u The Programme includes a Guest Lecturer Series where Managers from Overview several business sectors will inform participants of the latest trends and The MSc in Management Practice issues in Management within their is a new specialised and innovative sector. programme which has been created to meet the needs of graduates who seek to develop and expand their knowledge Structure of the exciting field of Management at an advanced level. The broad The programme is structured in two objective of the MSc in Management sequential stages. Stage 1 is a wholly Practice programme is to produce taught component, contributing managers. The applied nature of the 60 credits. Stage 2 is a supervised programme delivery ensures graduates dissertation, contributing 30 credits. are equipped to play a vital role in The dissertation provides you with the management of any organisation. the opportunity to critically review They will be equipped to interpret and the literature in any part of the synthesise information to confidently taught syllabus. resolve complex issues which face today’s organisations. Graduates will Full-Time gain a deep level of knowledge and The programme is structured in two understanding of current issues within sequential stages. Stage 1 contains Management and then will apply this eight core modules and one elective, knowledge to real work situations to gain the Masters stage (Stage 2) comprises experience of practical applications. the dissertation. Postgraduate Programmes 73

Part-Time u An equivalent professional Career Opportunities qualification such as ACCA or For part-time students, delivery of CIMA will also be considered, or Management Practice professionals the programme is structured over are equipped with the knowledge u An equivalent professional four semesters with two modules in and skills to ensure that followers are qualification attributed to the each semester. During each semester, facilitated and motivated to engage business sector. students are normally required to attend fully in order to create competitive lectures on two evenings per week and u For applicants whose first language advantage. They can critically appraise occasional weekend workshops. is not English and who have not strategies within financial planning and previously undertaken a degree execution, project management, ethics, taught through English, evidence Assessment marketing, and people management must be provided of proficiency to create innovative responses to The programme is assessed through in English language equivalent management challenge. If graduates of continuous assessment with a mix to B2+ or above on the Common the programme have work experience between individual and group work. European Framework of Reference they will generally return to the area as At present only one module is assessed for Languages (CEFRL). This must Junior Managers or Trainee Managers. via a mix of continuous assessment and be evidenced through a recognised Where graduates do not have any prior examination. All remaining modules are English Language test such as IELTS, work experience they will be eligible assessed via continuous assessment. Cambridge Certificate, PTE or DBS for mid-level roles with a view to Junior English Assessment. Test certificates Management roles within 2-3 years. should be dated within the last two Entry Requirements years to be considered valid. The minimum entry requirements for Applicants who do not have a Level 8 the Masters of Science in Management qualification at a 2.2 award level and Practice are: who have at least three years’ work u A Level 8 primary undergraduate experience may also be considered Honours degree with a minimum through the college’s normal RPL Second-Class Second Division procedures. Relevant professional classification (2.2) from a recognised experience may be taken into account third-level institution in any discipline and individuals will be assessed on a who wish to specialise in the field of case-by-case basis through DBS RPL management, or procedures. 74 Postgraduate Programmes

Master of Science (MSc) in Marketing

Course Content Aims and Objectives Awarding Body The MSc in Marketing has the following Aims of the Programme content: The aim of the MSc in Marketing is to Quality & Qualifications Ireland (QQI) enhance the prospects of its graduates Core Modules in the job markets and enable them u Contemporary Consumer Behaviour to obtain entry into a variety of roles ranging from junior executive to Award Level u Sustainable Marketing Practices senior marketing positions in a range 9 (Masters Degree) u Web Marketing Management of organisations both nationally and and Metrics internationally. The programme is at u Services Marketing Management Level 9 on the National Framework Title of Award of Qualifications and with the u Research Methods combination of taught and research Master of Science in Marketing u Integrated Marketing stage, it provides added value for Communications both learners and employers.The Award Type u Design Thinking, Innovation programme is academically challenging and Commercialisation and strategically relevant in advanced Major marketing and will equip students u Applied Strategic Branding with current and emerging theories u International Marketing that inform and comment upon the Duration u Dissertation/Applied new practices of marketing within Research Project the digital media arena. Full-Time, 1 Year Part-Time, 2 Years Overview Structure Key features include: The programme is structured in two Suited to sequential stages. Stage 1 is a wholly u It is delivered in small class groups taught component, contributing The MSc in Marketing is which support individual learning 60 credits. Stage 2 is a supervised a programme which has needs been purposely created to dissertation, contributing 30 credits. meet the needs of recently u It offers a highly supportive The dissertation provides you with qualified business or marketing environment in which to learn the opportunity to critically review graduates. It seeks to further u It takes global perspective the literature in any part of the enhance students existing taught syllabus. u Module content is strategic knowledge of marketing in nature and directly relates theories and practice, and to the business world Full-Time who aspire to pursuing For full-time students, the taught challenging senior career u Delivery balances contemporary component consists of 8 modules. opportunities in the marketing theory and practice Successful completion of the taught profession. In today’s maturing u A rigorous scientific research component stage allows you to move and competitive marketing approach is applied throughout on to the dissertation stage. landscape, this MSc in the programme Marketing will equip students u Authentic assessment strategies with the knowledge and skills Part-Time are employed necessary at senior level For part-time students, delivery of marketing positions. the programme is structured over four taught semesters. During each semester, students are typically required to attend lectures on two evenings per week and occasional weekend workshops. Postgraduate Programmes 75

Assessment u For applicants whose first language Career Opportunities is not English and who have not Subjects will be assessed through previously undertaken a degree Graduates of the MSc in Marketing continuous assessment. Students taught through English, evidence will acquire specialised skills and are involved in group projects, oral must be provided of proficiency competencies that will enable them presentations, poster presentations in English language equivalent to pursue positions in many fields, and real life company case analysis. to B2+ or above on the Common including Marketing Management, Students will also be exposed to guest European Framework of Reference Market Research, Brand Management, lecturers from leading Irish and multi- for Languages (CEFRL). This must Advertising and Public Relations and national companies and will participate be evidenced through a recognised Marketing Consultancy. in practical workshops with academics English Language test such as IELTS, and practitioners. Cambridge Certificate, PTE or DBS English Assessment. Test certificates Entry Requirements should be dated within the last two years to be considered valid. The minimum entry requirements for the Master of Science in Marketing are: Applicants who do not have a Level 8 qualification at a 2.2 award level and u A Level 8 primary undergraduate who have at least three years’ work Honours degree with a minimum experience may also be considered Second-Class Second Division through the college’s normal RPL classification (2.2) from a recognised procedures. Relevant professional third-level institution in any discipline experience may be taken into account who wish to specialise in the field of and individuals will be assessed on a marketing, or case-by-case basis through DBS RPL u An equivalent professional procedures. qualification attributed to the marketing sector. 76 Postgraduate Programmes DBS Professional School

Ireland’s only Platinum Distance Provider offering all Exam Sitting Classroom Live Online On Demand Learning modes of delivery. March DBS has been providing ACCA tuition June for over 40 years, and in that time thousands of students have passed September their examinations in DBS, with over 1000 December students achieving examination placings at national and worldwide levels. Who can study ACCA? Multiple Sittings Available at DBS is part of Kaplan ACCA is open to everyone, plus if DBS offers courses for all four sittings to Inc., the education division of Graham you have a degree or accountancy allow you to plan your studies across the Holding Company. Each year Kaplan qualification you may be exempt year. Financial trains over 45,000 Professional from certain ACCA exams. You must Accountancy students worldwide. As have three years’ relevant practical a Platinum Approved Learning Partner experience, which can be obtained of ACCA, we are experts in delivering before, during or after your exams. tailored content to help you study, learn This is known as the Practical and achieve your qualification. Experience Requirement (PER).

Why DBS? Excellent Pass Rates With proven pass rates at an average of 79%*, you can be u ONLY DBS has the experience and confident of exam success. technology to offer a full and holistic range of flexible study options to ACCA Why ACCA? Studying ACCA can help students in the Ireland and beyond. you take your career in any direction. u CLASSROOM: Students can attend The ACCA professional qualification classes, delivered by DBS’s vastly will open doors to the best and most experienced ACCA faculty, on a interesting employment opportunities part-time or full-time basis; all over the world. Employers all over the globe increasingly seek ACCA trained u LIVE ONLINE: Students experience professionals because they have the a live classroom environment, and strategic thinking, technical skills and have a choice of course schedules, professional values to drive their all delivered through the state-of- organisations forward in an increasingly the-art MyKaplan platform; data driven world. Wherever you are u ON DEMAND: Students can study starting from, whatever your study using the exclusive ‘on demand’ options, DBS can help and guide you library of pre-recorded study on your personal journey to becoming materials; an ACCA qualified professional. u DISTANCE LEARNING: Students * Average pass rate of 79% across AB, FA, LW, can study from anywhere using the TX, AA and SBR in Jun 18, Dec 18 and Jun 19 highest quality Kaplan study materials. examination sittings Come Visit Us

You can call into the College to talk to a member of the Admissions team anytime between 8:45am and 5:15pm, Monday to Friday. Alternatively come along to our next Open Event where you can also meet with lecturers, Student Services and check out the College facilities.

Dublin Business School reserves the right to alter or withdraw any of the modules, programmes or courses described in this document. While every effort has been made to ensure the information contained in this document is correct, the College is not liable for any errors and omissions. Dublin Business School Postgraduate Programmes www.dbs.ie

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