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Home , Fusajiro Yamauchi, Gunpei Yokoi, Hiroshi Yamauchi

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GRA2406 Production Management Systems 1 By: Thompson Truong Date: 04/08/14 Company Overview

• is a video game developer, publisher, home console and handheld manufacturer.

• Company size 5095

• Nintendo’s Internal Research and Development are divided into 4 divisions.

• Demographic includes all age types.

Company Overview 5 Headquarters 1., Japan

2.Redmond, Washington

3.Richmond, British Columbia

4.GroBostheim, Germany

5.Scoresby, Victoria, Australia Key Individuals

• The founder of Nintendo in 1889. • Born in November 22, 1859 and died in January of 1940

Fusajiro Yamauchi Founder • The third president of Nintendo Co. Ltd., • Served as president for over 50 years and is the last of the Yamauchi family to be president of Nintendo Co. Ltd.. • Under Yamauchi, Nintendo went into toys and the coin- op business before entering the home consoles market and revitalizing the in the US.

Hiroshi Yamauchi 3rd president of Nintendo Key Individuals

• is an iconic video game director, producer, artist, designer, and general manager.

• He was rated the best video game designer of all time by IGN.

Shigeru Miyamoto • Created the likes of , Zelda Starfox and Donkey Kong.

• was a game designer, he is most recognized for his work that contributed to Nintendo’s success in video games. • The gameboy, game and watch and the was created by him. As well as a variety of video game series such as Gunpei Yokoi and . Key Individuals

• is the current president of Nintendo. He became president in 2002.

• Satoru was a game designer that worked at Hal and helped created games such as Kirby's Dream Land. In 1993.

Satoru Iwata

• He joined Nintendo in December, 2003, as the Executive Vice President of Sales and Marketing, overseeing Canada, North America, and Latin America.

• He became the President and Chief Operating Officer of Nintendo of America on May 25, 2006,

Reginald "Reggie" Fils-Aime Timeline

Nintendo decides to change their business from cards to toys after an unfortunate turn for the card industry. Nintendo’s stocks Nintendo sets to dropped from 900 yen to 60 yen. Nintendo release the Super opens up their first research development Nintendo a system a 32 The Gameboy Nintendo releases the branch where they would name games. bit system. color is released Nintendo DS The 3ds is released 1964 1991 1998 2004 2011

September 23 1889 1986 1996 2001 2006 2012 Nintendo releases the Nintendo releases Nintendo The has The Wii U has opens a Famicom which would be the N64 releases the been released. been released company named Nintendo renamed as the Nintendo gameboy sales haven’t Koppai. (a Hanafuda card entertainment system in advance and the been good since. company) America and saw huge . success. Top Competitors • A multinational conglomerate corporation. Its business is primarily on games, electronics and entertainment.

Microsoft • An American multinational corporation, that designs, develops, and sells consumer electronics, computer software and personal computers.

Apple • A multinational corporation that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services

Blizzard • and developer.

Product Specifications Product Specifications One Feature PlayStation 4 Wii U

Price $399.99 [1] $499.99 [2] $349.99 / 299.99

Release Date US: 11.15.2013 11.22.2013 [4] 11.18.2012 EU: 11.29.2013 [3]

Optical Drive Blu-ray/DVD [5] Blu-ray/DVD [6] 25GB Optical Disc (Proprietary) Yes, PS+ subscription not Yes, with subscription to Xbox Live Game DVR No required [7] Gold [8]

RAM 8GB GDDR5 [9] 8GB DDR3 [10] 2GB DDR3 [11] Single-chip x86 AMD "Jaguar" Tri-Core PowerPC "Espresso" CPU 8 Core custom CPU [13] processor, 8 cores [12] CPU [14] AMD Radeon Graphics Core Next 853 MHz AMD Radeon GPU w/ AMD "Latte" 550 MHz GPU w/ 320 GPU engine w/ 1152 shaders [15] 768 shaders[16] shaders[17] Peak GPU Shader Throughput 1.84 TeraFLOPS/s [18] 1.31 TeraFLOPS/s (estimate)[19] 0.352 TeraFLOPS/s[20] 500 GB 5400 RPM SATA II hard Storage 500 GB Hard Drive [22] 8GB or 32GB Flash drive [21] External Storage No [23] Yes, USB [24] Yes, USB

Yes, must be at least 160 GB, Removable Hard Drive No [26] No thinner than 9.5mm [25] Cloud Storage Yes [27] Yes [28] No Play As You Download Yes [29] Yes [30] No Remote Download Yes [31] Yes [32] No Account Access from Multiple Yes [33] Yes No Consoles

Yes [35] Mandatory Game Installs No [34] No

No, but required for mandatory day Required Internet Connection No [36] one update. [37][38] No

No [40] Used Game Fee No [39] No

Digital game sharing or gifting No No No Products Research & Development Divisions •Nintendo Entertainment Analysis & Development (EAD) is the main software development division, focuses on internal video game development •Nintendo Software Planning & Development (SPD) focuses overseeing second and third party licensing and development. •Nintendo Integrated Research & Development (IRD) Main hardware development division, focuses on console and handheld development. •Nintendo System Development (SDD) focuses on services and software development kits for consoles. Products Since the original release of the NES. Nintendo has released a total of 6 generations of hardware consoles within the past 3 decades.

Systems Include • Nintendo Entertainment System (NES) 1986 • Super Nintendo Entertainment System (SNES) 1991 • (N64) 1996 • Nintendo Gamecube 2001 • Nintendo Wii 2006 • Nintendo Wii U 2012 Products Products Cost Cost of development • Manufacture $20 • Retailers $18 • Marketing:$5 • Research and Development $2 Total: $45 Sell For: $90 Profit: $45

SWOT ANALYSIS

2012 Hardware Worldwide Sales STRENGTHS

18% • Nintendo is an established brand and that 34% Nintendo Ds gives them the advantage. Nintendo 3DS • Highly recognized brand, operating in the Wii video game market since 1977. 48% • Released 4 generations of gaming devices over the past 2 decades. Revenue • Diverse geographic presence allows Nintendo to increase its revenues by its global presence. SWOT ANALYSIS

Weaknesses • Declining financial performance. • Relies on first party titles too much. • Behind in technology compared with its competitors. • Refuses to make games for rival devices, states that they will make games only for their own devices.

SWOT ANALYSIS Opportunities • Growing online game market

• Online services can increase revenue

• Global gaming industry rapidly growing.

• Growing market can provide opportunity to capitalize its position and gain customers.

SWOT ANALYSIS Threats • Mobile gaming now poses a big threat as games can easily be downloaded and played on tablets at little or no cost at all.

• Piracy, games can be downloaded and played on flashcards or modded systems.

• Intense competition with companies such as Sony, Microsoft Blizzard, Apple.

• Product life cycles are short.

Sources • Wikipedia. Wikimedia Foundation, n.d. Web. 07 Apr. 2014. http://en.wikipedia.org/wiki/Nintendo#Research_.26_Development • "Wikia." Nintendo. N.p., n.d. Web. 07 Apr. 2014. http://nintendo.wikia.com/wiki/Category:Nintendo_divisions

• "PS Vita vs. Nintendo 3DS: How the Specs Compare | Games | Geek.com." Geekcom. N.p., n.d. Web. 07 Apr. 2014. http://www.geek.com/games/ps-vita-vs-nintendo-3ds-how-the-specs-compare-1466871/ • "PS4 vs. Xbox One vs. Wii U Comparison Chart." IGN. N.p., n.d. Web. 07 Apr. 2014. http://www.ign.com/wikis/xbox-one/PS4_vs._Xbox_One_vs._Wii_U_Comparison_Chart

• Wingfield, Nick. "Nintendo Confronts a Changed Video Game World." . The New York Times, 24 Nov. 2012. Web. 07 Apr. 2014. http://www.nytimes.com/2012/11/25/technology/nintendos-wii-u-takes-aim-at-a-changed-video-game- world.html?_r=0

• Knight, Sophie. "Nintendo Refuses To Make The Radical Change That Could Boost Sales." Business Insider. Business Insider, Inc, 20 Jan. 2014. Web. 07 Apr. 2014. http://www.businessinsider.com/nintendo-refuses-to-make-the-radical-change-that-could-boost-sales-2014- 1 • Crews, Veronica. "For The Wii Fit Game." Money 38.9 (2009): 20. Academic Search Complete. Web. 19 May 2014. http://eds.a.ebscohost.com.citytech.ezproxy.cuny.edu:2048/ehost/detail?vid=6&sid=ab387af6-7957-4795- aa22- 775f16c3532a%40sessionmgr4001&hid=4211&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9h&A N=43743248