Farming – Bringing Wales Together

An illustration of how Welsh agriculture delivers the Well-being of Future Generations Act FOREWoRD

Agriculture’s contribution to the economic, environmental, resources, providing the stunning backdrop – our treasured social and cultural well-being of Wales is unrivalled. Welsh landscape – for the tourism and recreation sector in Farming’s impression on Wales’ landscape, heritage and Wales, worth over £2.8bn. sense of place over generations is unsurpassed. Through Welsh farmers are also the essence of Wales’ culture and this document, NFU Cymru is proud to showcase every community. The prevalence of the Welsh language within aspect of what farming means to Wales - the significance of the farming sector is higher than in any other sector, the sector to all aspects of Welsh life. keeping the language alive in many rural populations Framed around the seven well-being goals enshrined in across Wales. Members of the agricultural industry are often the Well-being of Future Generations Act 2015, NFU Cymru at the heart of many rural communities across the country, has sourced case studies from within its membership, each as part of community groups, or in voluntary or leadership demonstrating the specific contributions the industry roles throughout rural Wales. makes to the well-being of the people of Wales and further Through ‘Farming- Bringing Wales Together’, NFU Cymru afield, now and in the future. provides a snapshot of the important work done by farmers These real life, everyday examples of innovation, across Wales and their contribution to the economic, commitment and sheer hard work taking place on farms environmental, social and cultural well-being of Wales. It and in rural communities across Wales, highlight the is a contribution NFU Cymru is immensely proud of and importance of a vibrant, dynamic, profitable agricultural it demonstrates the wide reaching and fundamental industry within Wales and the need for it to thrive. importance of having a productive, profitable and Welsh farmers contribute significantly to the economy progressive agricultural industry within Wales. of Wales, both directly as primary producers, forming the foundation of the £6 billion food and drink industry, and indirectly, as the cornerstone of the rural economy. This skilled effort of farmers in managing over 80% of the Stephen James nation’s land, helps to care and enhance the quality of President the natural environment, and safeguards our key natural NFU Cymru

1 INtRODUCTION

The decision to leave the European Union presents us with This legislative framework allows for the establishment of a unique opportunity to set out a clear vision for the future a new deal with society – a consensus on what farming of agriculture in Wales. It provides us with the chance to can deliver for the economy and consumers; for the shape and develop policies that will enable us to realise environment and our treasured Welsh landscape; for our our ambition of a productive, progressive and profitable Welsh culture and heritage; and for communities across industry, developed within the framework of the Well-being Wales; now and in the future. of Future Generations Act 2015. This process begins with developing our understanding This key piece of legislation focuses on ‘improving the of what farming means to Wales and exploring its future social, economic, environmental and cultural well-being of potential. In this document NFU Cymru showcases 14 Wales’ and establishes a duty on public bodies to work to case study examples that effectively ‘bring to life’ how achieve the vision for Wales set out in the seven well-being the agricultural industry is a key contributor to all seven goals. well-being goals in a way that is unparalleled by any other sector. It is important to note that many of the wider benefits that farming, and the presence of a vibrant and dynamic Welsh agricultural industry, provides are not always recognised in conventional markets, and do not attract a return from the marketplace. They are, nonetheless, central to the well-being of the people of Wales. Through this publication we aim to highlight the extensive benefits that agriculture provides to the wider economy, society and environment, as well as the strategic importance of the sector to Wales at this most pivotal time in the history of our nation.

2 A Prosperous Wales

The Welsh agricultural industry is a key generator of wealth employed full or part time on farm holdings in Wales. and employment for the people of Wales. Welsh farmers also create the backdrop for the tourism First and foremost Welsh farmers are food producers, industry worth over £2.8bn. As well as being key destination producing top quality produce to world leading providers through a range of on-farm diversification environmental and animal welfare standards. Welsh farmers enterprises; they are also fundamental to the shaping and are an integral part of the UK’s largest manufacturing sector, the food and drink industry. Farming underpins the food the ongoing management of Wales’ spectacular landscape and drink supply chain worth over £6bn to Wales and the and scenery which attracts thousands of visitors from country’s biggest employer. The industry employs 17% of around the world each year. There can be no doubt that the workforce- over 220,000 people, with around 58,000 farming and tourism are inherently interlinked.

The Welsh agricultural industry is a key generator of wealth and employment for the people £1.5 billion of Wales Welsh agriculture’s gross output

3 A Prosperous Wales

Region: Abergavenny, Monmouthshire

sector: Beef and sheep

The Beavan family farm across two caring for the environment. holdings in a family partnership The farm is a Farming Connect producing prize winning stock and “As a farmer, food Demonstration Farm, trialling the production is our some of which is retailed through the latest technology and innovation in local family owned butcher’s shop in agriculture, with the aim of trying to primary role. At nearby Abergavenny, six miles away. improve efficiencies in farming. The our family farm we The farm has been in the Beavan family are passionate about farming produce top quality family for generations and is worked and keen to highlight the many roles in partnership with Kate’s husband within the agricultural industry that meat, some of which Jim, his brother Huw and their parents. develop skills and expertise, working is retailed through the The business currently supports three with people of all ages to help them family butcher’s shop.” generations of the family, employing learn about the industry. across all the enterprises. The next generation of the family are showing The Beavans, like many farming interest in both the agricultural and families across Wales, produce top quality Welsh meat to world leading retailing aspects of the business. environmental and animal welfare Kate balances farming around her standards and they take great pride other commitments, which include in what they produce. Farming lecturing animal health and welfare underpins the food and drink supply at Coleg Gwent, Usk Campus and chain and the rural economy, creating Three generations of the running Kate’s Country School which employment and prosperity for Wales Beavan family currently live and offers courses on rural skills and animal as well as providing employment work on the farm husbandry. She also has a passion for opportunities for the next generation.

4 A Prosperous Wales

Region: Bridgend, Glamorgan

sector: Dairy

Rhys Lougher farms a traditional Welsh environment through reducing food family dairy farm, Tŷ Tanglwyst Dairy, miles, as well as ensuring effective on the Bridgend coast. He is one of traceability and increased consumer “Food production the three generations of the Lougher awareness of where their food comes is my main aim as family who live and work on the 150 from. The farm now employs 14 a farmer. Through acre farm. The farm runs 110 pedigree people, working in a variety of roles producing high quality Holstein cows which are milked three such as production, administration milk, cream and butter times a day, with all the cows having and delivery drivers. been born on the farm. and supplying local Connecting with the customer is a key businesses I support The Lougher family process all the objective for Tŷ Tanglwyst Dairy. Rhys milk they produce in a purpose built participates in Open Farm Sunday the rural economy and modern dairy on the farm, just metres every year, also hosting school visits create a sustainable away from the milking parlour. There and local community group visits to business to pass onto the family bottle milk and produce the farm. the next generation.” cream and butter. The high production The Lougher family dairy farm standards mean that each cow’s milk demonstrates the role high quality is regularly, individually quality tested. Welsh produce has in supporting the Tŷ Tanglwyst Dairy produce is then local community and rural economy. retailed locally, mainly within half an Their desire to sell locally means their Around 20,000 litres of milk hour of the farm, to cafés, nurseries, farm has a direct link to the local are processed on the farm each and pubs, as well as on a traditional supply chain which strengthens the week, which is then supplied to milk round, building a strong brand local economy. This, in turn, supports local businesses that is associated with a quality employment and underpins Wales’ product. The family believe that their largest manufacturing sector, the food locally produced food benefits the and drink industry.

5 A Prosperous Wales

names: Perkin and Janet Evans

Region: Solva, Pembrokeshire

sector: Arable and beef

Perkin and Janet Evans of Crug- This continued expansion means the Glas Farm, Solva, have adapted and couple have around 40 local people developed their farming business to on their books, as well as ensuring the “As farmers we welcome visitors to their farm. Perkin business provides employment for manage much of is the second generation farming their two sons on the farm. It also has a Wales’ land, providing at Crug-Glas and has been farming positive impact on the local economy a key draw for tourists. since he was 16-years-old, with his - sourcing as much local produce as two sons following in his footsteps. possible, as well as recommending Many famers, like us, The family previously had a large other local businesses. have adapted their dairy herd; however the time came The farm and hotel businesses business to cater for when they had to make a decision: complement each other. Much of the the tourism sector to either expand the amount of dairy draw for guests to the hotel is the to benefit their farm cows or to adapt the business. Playing fact it is located on a working family businesses as well to their strengths - Janet’s excellent farm, and surrounded by beautiful hospitality and catering skills - and the countryside managed by the farm. as the wider rural outbuildings available on the farm, Perkin explained that he often gets economy.” together with the beautiful location, questions from visitors enquiring the decision was made to adapt. about the farm and the agricultural Changing their farming model to an industry. The farm has had to adapt arable and store cattle enterprise, the policies, and certain jobs cannot be family created a luxury country house done when functions are taking place, Perkin and Janet have hotel in the traditional farmhouse but the family work together. welcomed visitors from all over offering top quality Welsh hospitality the world, including Japan, New The Evans family highlight the with home cooked meals made with Zealand, China and America interlinking relationship with the local produce. agricultural and tourism industries The success of the country house hotel in Wales. Many farm businesses now inspired the family to develop more incorporate tourism and recreation of their farm buildings to set up The enterprises to welcome visitors to Cow Shed, a high quality wedding experience the best of what Wales has venue that can cater for up to 300 to offer. The tourism industry in Wales guests. This year’s wedding calendar is founded on our treasured Welsh is full and the family are now taking landscape, shaped and managed by bookings for two years in advance. Welsh farmers.

6 A Resilient Wales

Farmers are the primary caretakers of the land in Wales, of public benefits of value to society, including habitat managing over 80% of the land - over 1.84 million hectares creation and management, carbon storage, clean water and which includes over 600,000 hectares of environmentally water storage to reduce flooding impacts. designated areas. Farmers are, and always have been, Enhancing a healthy, natural, biodiverse environment is a dependent on the land for their living so they have an inherent interest in maintaining and enhancing the key driver for many Welsh farmers. As custodians of much condition of the environment. of the land within Wales, farmers want to leave the land and The following three case studies exemplify the wide variety environment in a better condition for the next generation, of ways that Welsh farmers maintain and enhance the a resounding and common motivation within the industry. quality of our natural environment, alongside their core The passion and drive demonstrated by farmers pan Wales, food production role. This includes the provision of a range in all sectors and of all ages, is clear.

Welsh farmers play a key role maintaining and enhancing our natural environment and supporting the provision of a full range of ecosystem services Over 80% of the land area of Wales is managed by farmers

7 A Resilient Wales

Region: Betws-y-Coed, Mid Gwynedd

sector: Beef and sheep

Hefin Jones is a third generation As well as producing top quality beef and sheep farmer with land stock, Hefin uses both his sheep and cattle as a management tool to care “As farmers we are the in the Bethesda, Betws-y-Coed and custodians of the land Anglesey areas. Hefin farms various for the environment and manage the sensitive habitats reliant on the actions for future generations. types of land, from mountainous of grazed livestock. unimproved land reaching up to 3,400 Over the last 10 feet, productive lowland that has Having been involved with schemes years, in association been improved, as well as severely in the Snowdonia National Park, Tir with environmental disadvantaged area (SDA) land. Hefin Gofal and Glastir, Hefin explained that schemes, I have built he used the schemes in combination lives in the area with his wife and around 3,000 square with productive farming to deliver the metres of dry stone young son, and explains how his best outcomes. Over the last 10 years passion and enthusiasm for farming Hefin’s work has included building dry walls, restored 2,500 began from a very young age. Having stone walls, laying hedging, shutting metres of hedgerows, learnt his skills from his father and off streamside corridors and restoring secured 1,000 metres grandfather, Hefin acknowledges the buildings for agricultural use- working of stream side need to adapt his farming policies with the environment and enhancing corridors and planted with the changing times and his farm the biodiversity on his farm. 6,500 trees.” environment. The farm supports a wide range of habitats and species, from the Hefin farms the native Welsh Mountain Of the 17 pairs of the Twite bird endangered Twite bird to Sphagnum sheep on his mountain farm, as it’s the left in Wales, seven pairs are moss. Hefin is just one of many farmers found around Hefin’s farm only breed hardy enough to survive in across Wales successfully combining the harsh conditions and landscape, high quality commercial farming with along with Limousin cattle selling the delivery of action to improve the pedigree bulls for breeding. quality of Wales’ environment.

8 A Resilient Wales

names: Alex and Jolyon Higgs

Region: Tylwch, Montgomeryshire

sector: Beef and sheep

Montgomeryshire hill farmers Alex and They are keen participants in agri- Jolyon Higgs place an emphasis within environmental activities and have “Through green their business on environmental planted trees to improve habitat sustainability. At their 400 acre beef connectivity for biodiversity and to energy schemes such and sheep farm near Tylwch, the store carbon. They are also focussed as our hydroelectric couple showcase many of the ways in facility, planting which Welsh farmers are supporting on the greenhouse gas emissions Wales’ transition to a low carbon from their farming activity, seeking trees and high sugar economy. efficiencies in production as well as grasses, farmers like deploying the latest innovations in In an attempt to use an abundant ourselves are actively natural resource on their land - water climate change mitigation, such as supporting the vision - Alex and Jolyon invested in and built high sugar grasses. of becoming a low a 5.5kW hydroelectric scheme on the Alex explained their motivation: “We carbon Wales.” stream running through the farm with see ourselves as custodians of the land, the aim of diversifying the business. Alex and Jolyon installed the facility through aiding wildlife and trying to in 2012 and have since generated reduce carbon outputs we are leaving 112,000kW of energy, some of which the land in a better condition for the is exported to the grid. This output is next generation.” sufficient to power their own energy Since 2012 Alex and Jolyon’s needs, as well as up to four additional It is the aspiration of many farmers hydro scheme has generated homes, allowing Jolyon and Alex to across Wales to produce energy 112,000 kW of energy. The make savings on their electricity costs. and the couple strongly believe output is sufficient to power up that there is further scope for more to five homes The Higgses have been farming together for over 35 years, and have hydroelectricity production in Wales, a strong environmental ethos that using the nation’s vast natural resource is clear in many other areas of their of hills, streams and high quantities of business. rainfall.

9 A Resilient Wales

Region: Llanwrst, Clwyd

sector: Beef and sheep

Paul Williams is a fifth generation are consequences for him and his beef and sheep farmer working in the business. In 2015, Paul experienced uplands of Llanwrst in the Snowdonia the distress of flooding when, as a “As farmers we play a National Park. result of a bow wave, 170 of his sheep key role in protecting the town of Llanwrst 15 years ago, as a result of change were swept away, 70 of which were in climate and consistent heavy killed. He emphasised that there and the village of rain, rivers kept overtopping an is little appreciation of the effects Trefriw by allowing our embankment resulting in regular and consequences that flooding has land to be flooded and flooding of the town of Llanwrst and on agricultural land, which is now used to store water” the village of Trefriw. Paul, along with becoming more frequent. Issues such other farmers and land owners on as removal of debris, re-seeding, the floodplain, became involved in moving stock and the inconvenience the Dyffryn Conwy Flood Alleviation of frequent flooding are issues that Scheme, developed by the then Paul now has to regularly deal with, Environment Agency. The scheme as well as the degrading of the involved flood embankments being flooded land. Paul has now adapted lowered at certain points in an attempt his farming policy to adjust to the to increase the water storage capacity effects of the flood alleviation scheme, Natural flood management will and temporary flooding of 200 acres of no longer grazing any stock on the become increasingly important farmland adjacent to the River Conwy. land included in the scheme from in the future as a result of This scheme has ensured that during November until February. This is a climate change and extreme significant change as this is his best high flows the water is now directed weather events away from the more populated areas, agricultural land. such as Llanwrst and Trefriw, and Paul is one of a number of farmers in homes have not been flooded since. Wales involved in flood management Paul is thankful that the scheme schemes. Natural flood management is successful and provides greater actions deliver tangible benefits protection to people in the local for communities as well as provide town and village; however, there habitats for wildlife.

10 A Healthier Wales

Welsh farming makes a key contribution to the physical and Welsh farming delivers a significant proportion of Wales’ mental well-being of the people of Wales and visitors from access provision which includes 16,000 miles of footpaths, across the world. 3,000 miles of bridleways, 1,200 miles of cycle network Food is a basic necessity for us all and Welsh farmers - and 460,000 hectares of open access land. This provides operating to the highest standards of production and access for the purpose of recreation and enjoyment to welfare in the world - ensure access to high quality food some of Wales’ most spectacular areas. Providing this access that is affordable, safe, traceable and nutritious. contributes to the health and well-being of the people of In addition, with over 80% of the land area of Wales farmed, Wales, as well as visitors now and in the future. farmers are key providers of the landscape and countryside Our two case studies demonstrate the contribution that upon which many access and recreational activities depend. Welsh farmers make in both these key areas.

Welsh farming makes a key contribution to the physical and mental well-being of the people of Wales 16,000 miles There are 16,000 miles of public footpaths in Wales- Welsh farmers are key access providers

11 A Healthier Wales

Region: Gorslas, Carmarthenshire

sector: Sheep and poultry

The Watkins family have been farming grazing in fields for customers to see, at Cwmcerrig since the 1950s. Nearly the family play a key role in educating 70 years, and three generations and enhancing the understanding “I am proud to later, the family have gone on to of the public as to where their food produce and sell high develop and run a successful farm comes from. The shop employs 40 quality, sustainable shop alongside the farm, attracting mainly local people, 23 of which are food. Through the customers from all over West Wales members of the Watkins family. farm shop we promote and further afield. Aiming to stock Carmarthenshire great Carmarthenshire In 2008 the family partnership spotted produce, Cwmcerrig welcomes and Welsh food to the an opportunity to add value to what any new products made in they produce and decided to expand Carmarthenshire, giving local public.” their traditional farm business into businesses the opportunity to Cwmcerrig Farm Shop. The family showcase their products and access produce Welsh lamb, both pedigree to the market. Roland Watkins said: and commercial, and poultry - “We’re all about food miles and we including chickens, turkeys and pride ourselves on selling the best of geese - on a seasonal basis. These are what Carmarthenshire and Wales has all reared to high standards of animal to offer. By backing local producers we welfare and slaughtered on farm in are supporting local jobs and the local the on-site butchery, then retailed economy.” Of the 1,500 product lines in in the shop. Selling produce that has The high quality, nutritious food Cwmcerring Farm Shop, over been reared on-farm is an important showcased at Cwmcerrig farm shop 1,000 are Welsh and more aspect of the business and ensures highlights the full range of excellent, than 600 are grown, reared or consumer confidence in the quality safe and fully traceable food produced produced in Carmarthenshire and traceability of the product. This and grown in Wales by Welsh farmers top quality produce is also prepared operating to some of the highest and served in the on-site restaurant, standards of welfare and production providing excellent home cooked in the world. This plays a fundamental food. role in supporting the physical and The farm shop is run on the same mental well-being of the people of site as the family farm, with animals Wales.

12 A Healthier Wales

Region: Llanfwrog, Anglesey

sector: Beef and arable

Beef and arable farmer Wyn Williams the world, including Denmark, Sweden farms on the Penrhyn Bay on the and America, using and enjoying “As farmers we Anglesey coast. The Isle of Anglesey the coastal path, highlighting the Coastal Path runs through the heart manage most of path’s role in attracting visitors to the of his farm and through the farmyard. the land in Wales, Wyn, a fourth generation farmer, runs island. He is encouraged that the path providing access for 200 suckler cows and grows 50 acres through his farm is used regularly members of the public of arable crops. He has been living and and responsibly and that it provides a and tourists to the working on his farm for the past 35 route for people to enjoy the outdoors, countryside and green years, where he also has four holiday contributing to their health and well- cottages- easy access to the coastal open space.” being. path is a key draw for visitors staying on the site. Farmers like Wyn are key providers Farming around the coastal path, Wyn of a significant proportion of access enjoys seeing both locals and tourists provision routes within Wales, enjoying the route and the spectacular including footpaths, bridleways, cycle Welsh scenery. Wyn describes how networks and open access land. This people often stop to talk, asking key public good improves the physical questions about the farm, the animals and the local area. He said: “As farmers and mental well-being of the people Wyn has 3,370 metres of the we have a lot of local knowledge, often of Wales as well as underpinning Isle of Anglesey Coastal Path this can enhance the quality of their Wales as a tourist destination, running through the heart of his farm visit.” providing opportunities for people to Wyn said that in one week, for see the beautiful scenery the Welsh example, he saw visitors from all over countryside has to offer.

13 A More Equal Wales

The Welsh agricultural industry underpins the rural typified by livestock markets throughout Wales. Markets economy and plays a pivotal role in contributing to a more are at the very heart of rural communities, bringing equal Wales through direct and indirect employment. together and providing a hub of trade and business Rural Wales is home to 33% of the population and we know on market days. There is a hive of activity – farmers, that it can cost 10-20% more to achieve a basic standard of auctioneers, café workers, hauliers and sales representatives living in these rural areas. all providing essential services to the agricultural industry, Employment is key to preventing poverty and reducing as well as valuable employment for rural communities. inequality. The agricultural industry is critical for providing Market day also brings increased business to the local town. employment and business opportunities within rural areas. For generations markets have exemplified how farming It is estimated that each family farm is economically linked delivers employment and economic growth in rural areas, to around 40-80 other businesses in the region. reducing the risk of poverty and inequality for the people The need for a dynamic Welsh agricultural industry is who live there.

Through direct and indirect employment in rural communities, Welsh farming underpins the rural economy and £7.40 For every pound invested in contributes to a more equal Wales British farming the industry puts more than seven back into the UK economy

14 A More Equal Wales

Region: Dolgellau, Meirionnydd

sector: Store cattle sale

In many rural communities across with the market. From the staff in the Wales, market day is an important day. bustling market café, representatives It brings together farmers to trade, from Trading Standards and vets, to “Markets like this socialise and share local news - a livestock hauliers, drovers and sales throughout Wales are tradition that has happened in rural representatives from agricultural bringing together Wales for many hundreds of years. supply businesses, they all attend the community, A day at a local market provides the to do business in the hub that is the perfect snapshot of the importance local market. Market days also result in supporting local of the agricultural industry in rural businesses within Dolgellau town itself businesses, creating Welsh communities. Dolgellau Mart experiencing increased trade, such as local jobs and auctioneer Glyn Jarrett stresses the the bank and the vets. benefitting the rural importance of the mart to the local Dolgellau Mart is the main centre businesses and farms, as well as its economy.” point for the agricultural businesses significance in maintaining the sense in this rural part of Wales. In 2016 the of community. mart had a turnover of £15.1 million, The mart in Dolgellau brings in this is the value of stock and items sold farmers from many areas, such as through the markets over the year. Meirionnydd, west Montgomeryshire, The additional business transacted on the Llŷn Peninsula and Anglesey. It market days is immeasurable. It brings is a notable mart; in addition to the together quality stock that can then regular livestock auctions of prime and be presented to buyers who compete store stock the mart also hold seasonal in an open market. It also provides an During 2016 there were 1,191 Welsh Black Cattle Society and Welsh important focal and meeting point for vendors and 1,472 buyers at Mountain Sheep Society sales, which many business owners who may work Dolgellau Mart are nationally significant for these in remote and isolated areas of Wales. important native Welsh breeds. The mart demonstrates the direct As well as the 42 people employed and indirect employment in rural at Dolgellau Mart throughout the communities, and how Welsh farming year, there are numerous people underpins the rural economy and whose employment is associated contributes to a more equal Wales.

15 A Wales of More Cohesive Communities

Welsh farmers make a key contribution towards the snowed to arranging the local show. Local Young Farmers’ provision of attractive, viable, safe communities in rural Clubs bring young people in rural communities together, areas. By their very nature, rural communities in Wales are providing key life skills and social opportunities for young small or in isolated locations. In these communities, it is people- reducing any sense of rural isolation. often farmers and members of their family that support and Financial prosperity is also an important aspect of cohesive facilitate many aspects of community life. communities; it enables communities to continue to thrive. Many farmers or individuals involved with the agricultural Supply businesses directly linked with agriculture prosper industry undertake leadership and voluntary roles in rural and thrive within rural Wales. With farmers as their primary communities which contribute to community cohesion. clientele, these businesses are reliant on a well-connected There will often be members of the agricultural industry agricultural community, providing employment for local sitting on Community Councils, PTAs or on the board of people. The agricultural industry is at the very heart school governors. They also often assist with the smooth of interconnected business networks and much of the running of the community, from clearing roads when it has community spirit on show in rural Wales.

Welsh farmers make a key contribution towards the provision of attractive, viable and safe communities in rural areas £868 million Welsh farmers purchase a range of goods and services estimated at £868 million per annum

16 A Wales of More Cohesive Communities

Region: Tregaron, Ceredigion

sector: Beef and sheep

Rhodri Evans demonstrates that being Parry Commission. As well as being active and supporting your rural a County Councillor Rhodri is also a “Like many other community is often an intrinsic part Community Councillor for Llanddewi of life in rural Wales. Rhodri has a keen Brefi. He sits on the board of governors farmers, I have been sense of community spirit having been at numerous local schools, as well as actively involved in actively involved in various aspects of being actively involved in the local community projects community life since the age of 11. show committee and the local hall from a young age. Rhodri is a seventh generation beef committee. A recent addition to his It is important to and sheep farmer living and working local commitments includes training keep the community on the family farm with his wife as a Community First Responder for his together, encourage and three young children. Aside area. participation and keep from farming Rhodri is the County Explaining his motivation to devote rural communities Councillor for the Llangeitho ward. His so much time to community life, he passion for public service started when strong.” said it is something he has always he joined his local YFC at Llanddewi done, like his parents before him. Brefi, serving in the capacity of treasurer, Vice Chairman and Chairman Rhodri identifies that involvement in during this period. From there he the community is not unusual in the Rhodri has been involved in became Chairman of Ceredigion YFC farming community. Farmers and community projects since the Federation and then went on to be the wider agricultural industry are age of 11 when he joined his often involved in community projects. elected Wales YFC Chairman in 2007. local YFC Whilst in YFC he was involved in Without farming many people community events such as local rallies would not be able to live and work and entertainment competitions. in rural Wales, it provides a sense of Rhodri also sat on the Emyr Jones community and a sense of belonging.

17 A Wales of More Cohesive Communities

Region: Lampeter, Ceredigion

sector: Beef and sheep

John Dalton runs a family business, background and understanding of Dalton’s ATVs. It is one of the largest the industry and the needs of his authorised dealers of specific models customers. Also having a local team “The farming of all-terrain vehicles in the UK, selling who know each other and socialise community are the and repairing ATVs. together provides a connected core customers for John explained that around 95% of workforce. As well as selling and my business. The his business comes from farmers, repairing ATVs on his Talsarn site, John and his employees visit farms agricultural industry highlighting the importance of is the foundation the industry in supporting the across Wales, having a customer rural economy. Through his efforts base stretching from the Gower to for many aspects employing 18 individuals from local Trawsfynydd. He also attends local of rural life, from communities at his ATV business - as markets such as Dolgellau Mart to supporting businesses well as two at home on the farm - encourage direct contact with his to providing John offers skilled employment in a customers and demonstrates how rural community, making a significant many businesses in rural Wales play an employment; the contribution to a viable and cohesive active role in the community. industry is crucial to community. This is an aspect he is The agricultural industry underpins rural Wales.” particularly proud of, recognising the sense of community in rural areas, that access to employment is central seen through close friendships and to keeping young people in our business bonds built over many years. Around 95% of John’s business rural communities, where such John is clear in his understanding that comes from the agricultural opportunities for skilled employment his business wouldn’t survive without community can be at a premium. farmers. He is one of many businesses This local employment provides in rural Wales that are almost wholly benefits to John’s business too. He reliant on the agricultural community, emphasised that living in rural as are his workforce and the communities helps provide the communities they live in.

18 A Wales of Vibrant Culture and Welsh Language

Welsh farmers are key promoters and protectors of the belonging. A strong cultural heritage allows Wales to shine culture, heritage and language of Wales. The farming sector on the world wide stage and is at the heart of the Welsh makes an essential contribution to the preservation of the brand. Welsh language, with the agricultural industry having the There is no stronger cultural representation of Wales highest proportion of Welsh speakers of any sector. Farming than a male voice choir. Many of these groups feature a is also the bedrock of rural communities across Wales which strong Welsh-speaking representation from the farming have been shaped by farming activity spanning hundreds community, keeping the traditions of Wales vibrant and of years. As farmers in Wales continue to maintain the strong while also preserving the country’s culture and Welsh landscape, they also continue to maintain cultural heritage for the next generation. This factor, combined traditions, preserving our heritage and sense of place for with the use of the Welsh language within the industry, future generations. both in the work place and on a social level, highlights The culture of music, singing and choirs are emblematic the significant contribution of Welsh farming to a Wales of to Wales - giving people a sense of purpose, identity and vibrant culture and thriving Welsh language.

Welsh farmers are key promoters and protectors of our culture, heritage and the Welsh language 29.5% The Welsh agricultural industry has the highest proportion of Welsh speakers, more than any other sector

19 A Wales of Vibrant Culture and Welsh Language

Region: Machynlleth, Montgomeryshire

The farming community promotes The choir draws in local men, mainly and protects culture, heritage and the from the Dyfi Valley and Aberystwth, “Being part of the Welsh language in Wales and this is across a range of ages. The youngest exemplified perfectly by Côr Meibion member of the choir is 22-years- choir enables us to old and the eldest is 65. Two sets of Machynlleth, a male voice choir come together and father and sons participate, as well as promote and retain a predominantly made up of farmers members of extended families. from the local area. key part of the Welsh Though being a relatively new choir culture; a male voice Of the 46 members of the choir over forming in 2014 in order to compete in 65% are farmers, with the majority the National Eisteddfod - an aim they choir. It also provides of the others either farmers’ sons aspire to annually - the group have an opportunity to or in occupations that rely on the performed across Wales, including socialise through the agricultural industry for business. competing in the S4C competition Côr medium of Welsh.” Being in a predominantly agricultural Cymru and singing at events to raise money for local charities, as well as at area, where the use of the Welsh the local music festival. language is strong, the group joined with the aim to create a social This choir is a prime example of the group in a rural area. The choir strong sense of culture, heritage and tradition felt in much of rural provides an opportunity to support Wales and preserved by members the community in providing local of the agricultural sector. It is one Over 90% of the choir’s cultural activities, as well as a chance of many choirs across Wales that members are linked with Welsh to socialise through the medium of bring individuals from the farming agriculture Welsh. community together.

20 A Wales of Vibrant Culture and Welsh Language

names: Gareth and Sharon Richards

Region: Abergwili, Carmarthenshire

sector: Dairy

Gareth and Sharon Richards run Gareth shows them aspects of the their family dairy farm, Alltyfyrddin, working farm. Both enjoy sharing their in Abergwili in Carmarthenshire. knowledge about local culture, history “As farmers we Alongside the farm, the couple run and farming with children and people understand the a heritage centre, milking viewing of all ages. importance of parlour and display a collection of As well as running the 50 strong teaching the next wool from their flock of pedigree Holstein dairy herd and 120 pedigree generation about Jacob sheep. Jacob sheep, the heritage centre and Welsh culture, Located on the farm is Merlin’s Hill the farm house B & B, the couple have language, traditions where, according to legend, Merlin also developed a wool collection the wizard is kept in bonds of made from their flock. Here they use and farming.” enchantment. The heritage centre a local woollen mill in the Teifi Valley, developed as the couple were adopting traditional methods to receiving large numbers of visitors produce top quality blankets, cushions wanting to walk up Merlin’s Hill, learn and scarves. It is another way the about the legend and about the farm. family are keeping traditions alive. Visitors can walk the nature trails from Both Gareth and Sharon are Welsh the farmyard to the hilltop site of an speakers and use the language when Iron Age Hillfort. conducting business and socialising. The on-farm heritage centre The heritage centre is run above the The couple place an emphasis on welcomes children of all ages to milking parlour, and has information providing information bilingually learn about food, farming and on the history of the area, farming and say the Welsh language is an the legend of Merlin important aspect of the history of and where food comes from, animal Wales. breeds, traditional crafts and much more. Sharon leads groups of school The duo take pride in their culture and children and community groups traditions and pass it onto the next through the heritage centre, and generation.

21 A Globally Responsible Wales

In the global context, food security, maintaining and consumers with access to high quality, nutritious, affordable preserving our agricultural land and productive capacity in food. Wales is an ecosystem service that should be safeguarded. The agricultural industry is ready to step up to the A globally responsible Wales should not export impacts challenge of producing food for a growing population by of food production to other parts of the world where optimising the use of inputs and minimising the impact on environmental standards are lower. In the future our global the environment – in short - producing more and impacting food production system will be increasingly challenged less. Welsh farmers are already adapting their businesses as the impact of climate change increases. As the UK and by reducing reliance on imported feeds and maximising global population grows, there will be more competition output from grass-based systems supplemented with for land, water and energy and increasing demand for high home grown forage crops, thereby reducing the ecological quality diets. footprint of their production systems. As a result, Wales is set to become an area favoured for Welsh farmers have a key role to play feeding the people of agricultural production with an increasingly important Wales and in contributing to global food security now and role in securing food supplies for our nation and providing in the future.

Welsh farmers have a key role to play feeding the people of Wales and in contributing to global food security now 60% and in the future more food would need to be produced globally by 2050

22 A Globally Responsible Wales

Region: Builth Wells, Brecon and Radnor

sector: Sheep

At a time of growing global Rob explains that a key principle environmental awareness, farmers in is to produce more from less. He Wales are increasingly clear of their achieves this by maximising sheep “My focus as a farmer role in contributing to a globally production off grass - the natural is producing good responsible Wales. resource abundant on most Welsh quality meat through farms. Working with the environment Breconshire hill farmer Rob Powell optimising grassland through rotational grazing and farms with his wife and two young optimising grass utilisation, Rob feeds management and sons Alun and Aron across two his sheep crops grown on the farm improving self- holdings outside Builth Wells. Farming such as swedes, red clover and turnips, sufficiency to reduce 2,500 sheep, mainly the Brecknock alongside grass, hugely reducing reliance on imported Hill Cheviot and Epynt Hardy Speckle the farm’s reliance on bought in goods.” ewes, Rob’s focus is to produce high concentrate feeds. quality meat, optimising production off grass. This increasing awareness of the opportunities presented through This is achieved through a maximising output from a grass based combination of sheep breeding and system has a positive global impact, improvements to self-sufficiency. reducing reliance on imported feed Year-on-year Rob strives to improve his from across the world. Welsh farmers farming system by reducing reliance also have a key role to play feeding the Due to our climate and rainfall on bought in feeds, utilising the latest people of Wales and in contributing Wales will be a favoured place in grass varieties and increasing the to global food security now and in the for production in the future range of cropping on his farm. years to come.

23 Well-being goal Contribution of agriculture

A prosperous Wales • 58,300 employed full or part time in farming in Wales • Welsh agriculture has a gross output of around £1.5bn • Farming underpins a food supply chain worth over £6bn • Over 223,000 people in Wales are employed in the agri-food sectors –Wales’ biggest employer • The Welsh countryside, managed by farmers, provides the backdrop for the tourism industry worth over £2.8bn

A resilient Wales • Farmers care for over 80% of the land area of Wales – that’s over 1.84m hectares 676,000 hectares managed under Glastir Entry Sustainable Land Management Scheme designed to combat climate change, improve water management and maintain and enhance biodiversity • Farming supports a diverse range of species, habitats and ecosystems • Farmers provide a range of ecosystem services including carbon storage, water quality and flood alleviation • Low carbon, local energy installations have the potential to meet 57% of Wales’ electricity consumption, a large proportion of projects are located within Wales’ rural local authorities • GHG emissions from agriculture have declined by 20% since 1990 and further decreases are being achieved through production efficiency measures

A healthier Wales • Welsh agriculture is a key provider of safe, nutritious, high quality Welsh food which plays a fundamental contribution in supporting the physical and mental well-being of the people of Wales • Welsh farmers are known to operate to some of the highest standards of welfare and production in the whole world • Welsh farming also delivers a significant proportion of Wales’ access provision which includes 16,000 miles of footpaths, 3,000 miles of bridleways, 1,200 miles of cycle network, and 460,000 hectares of open access land A more equal Wales • Rural Wales is home to 33% of the Welsh population • The vitality and potential of rural areas is closely linked to the presence of a competitive and dynamic farming sector. Each family farm is typically economically linked to some 40-80 other businesses in the region

A Wales of cohesive • Local communities in rural Wales are heavily dependent on agriculture for financial and social communities prosperity • Members of the farming sector undertake leadership and voluntary roles in rural communities

A Wales of vibrant • Agriculture has the highest proportion of Welsh speakers of any sector culture and thriving • Farming is the bedrock of rural communities across Wales which have been shaped by farming Welsh language activity spanning hundreds of years. Farmers continue to maintain these traditions, preserving rural culture and sense of place

A globally • Future challenges to our global food production system include climate change, a growing UK responsible Wales and global population, water scarcity • Given its climate and rainfall, Wales is predicted to be an area of favoured production in the future

24 CONCLUSION

As this document highlights and each individual case study roles or supporting community projects. Furthermore, shows, farming does and will continue to provide for the within the industry the Welsh language is regularly used, future generations of Wales. There can be no doubt that, having the highest proportion of Welsh speakers, more than more than any other sector, the agricultural industry and its any other sector. These factors highlight how Welsh farmers associated supply chain strongly deliver each of the seven are key promoters and protectors of Welsh culture, heritage well-being goals. and language. It is first and foremost important to note farmer’s role as As each of the case studies demonstrate, the contribution food producers for the nation, supporting the country’s of farming to the well-being of Wales now and in the future largest manufacturing sector, the food and drink industry, is significant. The passion and drive demonstrated by these and providing high quality food produced to world 14 farming families is just a small snapshot of our wonderful leading standards. Farmers manage over 80% of the land industry. These examples do not occur in isolation- farmers in Wales, and caring for the land and improving it for the across Wales do good work and are contributing to the next generation is a common motivation throughout economic, environmental, social and cultural well-being of the industry. Environmental programmes, green energy Wales on many levels. Farming is part of Wales’ history and projects and flood alleviation schemes are just three will continue to be a significant driver in the future. examples of the hard work carried out by Welsh farmers There can be no doubt that this very significant to maintain the nation’s world class landscape. This contribution will only continue to be delivered if we have management of the countryside also contributes to Wales’ viable and profitable farming enterprises and a strong, tourism sector, providing the backdrop for the industry. competitive agricultural industry in Wales. Moving The employment generated by farming and the agricultural forward, it is clear that society needs farming to thrive supply chain is significant in rural Wales, supporting local and it is incumbent on us all to work together through the economies and keeping many communities alive, helping Well-being of Future Generations Act to put in place the ensure there are opportunities for the next generation. At framework that allows farm businesses to be profitable so the heart of all communities in rural Wales are members of they can continue to deliver for the people of Wales now the farming sector, either through undertaking voluntary and in the future.