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FEED THE ADVENTURE! EARN UP TO Help kids eat well, keep learning and stay active – all summer long. $2,000 by serving kids’ fave craves!

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Everything you need to FEED THE FUN! Support is vital to success, and we’ve got the goods to help you build and sustain excitement around summer feeding.

CHOOSE YOUR 3-MONTH PERFORMANCE PERIOD BETWEEN ® 31, 2021 Visit KelloggsAwayFromHome.com to sign up and download tools. May 1–Aug. EARN UP TO $2,000 THIS SUMMER with the brands and products kids love! Qualifying SKUs – Save $3 per case! Order from May 1-August 31, 2021, to qualify. Case Whole Grain Grain Ounce # of Incremental Case Code Product Description Pack Rich Equiv. Cases Purchased* 38000-59772 Nutri-Grain ® Cereal Bars Strawberry 96 / 1.55 oz. ✔ 1 oz. 38000-59779 Nutri-Grain ® Cereal Bars Apple Cinnamon 96 / 1.55 oz. ✔ 1 oz. 38000-90819 Nutri-Grain ® Cereal Bars Blueberry 96 / 1.55 oz. ✔ 1 oz. 38000-11052 Rice Krispies Treats ® Made with Whole Grain 80 / 1.41 oz. ✔ 1 oz. 38000-14567 Rice Krispies Treats ® Chocolatey Chip Made with Whole Grain 80 / 1.59 oz. ✔ 1 oz. 38000-18589 Kellogg's ® Jump Start Express™: Nutri-Grain ® Strawberry Bar, Kellogg's ® Elf ® Original Graham, Apple Juice 44 / 2 oz. ✔ 2 oz. 38000-19201 Kellogg's ® Jump Start Express™: Kellogg's ® Crunchmania ™ Cinnamon Bun, Apple Juice 44 / 2 oz. ✔ 2 oz. 38000-23115 Kellogg's ® Jump Start Express™: Pop-Tarts ® Made with Whole Grain, Frosted Cinnamon, Kellogg's ® Elf ® Original Grahams, Apple Juice 44 / 2.25 oz. ✔ 2.25 oz. 30100-40213 Kellogg's ® Elf ® Grahams Original 150 / 1 oz. ✔ 1 oz. 30100-40221 Kellogg's ® Elf ® Grahams Cinnamon 150 / 1 oz. ✔ 1 oz. 30100-40239 Kellogg's ® Elf ® Grahams Chocolate 150 / 1 oz. ✔ 1 oz. 30100-50689 Kellogg's ® Scooby-Doo! ™ Bones Cinnamon Graham Sticks 210 / 1 oz. ✔ 1 oz. 30100-55644 Kellogg's ® Bug Bites ® Cinnamon Grahams 210 / 1 oz. ✔ 1 oz. 38000-24518 Kellogg's ® Crunchmania ™ Cinnamon Bun 100 / 1.76 oz. ✔ 2 oz. 38000-24520 Kellogg's ® Crunchmania ™ French Toast 100 / 1.76 oz. ✔ 2 oz. 30100-12695 Kellogg's ® Chat Snax ™ Vanilla Grahams 210 / 1 oz. ✔ 1 oz. 24100-10480 Cheez-It ® Crackers Made with Whole Grain 60 / 1 oz. ✔ 1.5 oz. 24100-79263 Cheez-It ® Crackers Original Made with Whole Grain 175 / 0.75 oz. ✔ 1 oz. 38000-12070 Pop-Tarts ® Made with Whole Grain Frosted Fudge 120 / 1.76 oz. ✔ 1.25 oz. 38000-17196 Pop-Tarts ® Made with Whole Grain Frosted Blueberry 120 / 1.76 oz. ✔ 1 oz. 38000-55122 Pop-Tarts ® Made with Whole Grain Frosted Cinnamon 120 / 1.76 oz. ✔ 1.25 oz. 38000-55130 Pop-Tarts ® Made with Whole Grain Frosted Strawberry 120 / 1.76 oz. ✔ 1 oz. 38000-12073 Pop-Tarts ® Made with Whole Grain Frosted Fudge 72 / 3.52 oz. ✔ 2.5 oz. 38000-17199 Pop-Tarts ® Made with Whole Grain Frosted Blueberry 72 / 3.52 oz. ✔ 2 oz. 38000-55125 Pop-Tarts ® Made with Whole Grain Frosted Cinnamon 72 / 3.52 oz. ✔ 2.5 oz. 38000-55133 Pop-Tarts ® Made with Whole Grain Frosted Strawberry 72 / 3.52 oz. ✔ 2 oz. *Incremental purchase of qualifying products during the promotion period (5/1/2021–8/31/2021) as compared to the same period the prior year. Organization Name x $3 = Contact Name # of Incremental Cases Total Savings Title Shipping Address To redeem your offer: Email a copy of this form (completed), and all required proof of City/State/ZIP qualifying incremental purchases, to: [email protected] Email (preferred and fastest method) Phone or Distributor(s) Mail this completed form and proof of qualifying incremental Distributor(s) City/State purchases to: Kellogg’s®, Attn: FAFH Trade Planning, 800 Commerce Dr., Program ADP (# of participants) Oak Brook, IL 60523 Kellogg’s ® Sales Representative Name Please include me in email noti cations from ® Away From Home Select 3-month performance period: Kellogg’s 5/1/2021–7/31/2021 6/1/2021–8/31/2021 For more information, visit www.KelloggsAwayFromHome.com Of cial Terms & Conditions KELLOGG’S® AWAY FROM HOME OPERATORS: Begins 5/1/21 through 8/31/21 (“Promotion Period”); operators may select any and mail-in submissions must be postmarked by 11/1/21. consecutive 3-months within the Promotion Period for their participation in the Promotion: 5. Sponsor is not responsible for lost, late, misdirected, illegible, incomplete, damaged, postage due or mutilated mail. No 1. Participating Kellogg’s® Away From Home operators purchase a minimum ten (10) or more incremental cases of Kellogg’s® altered or forged submissions will be accepted. All submissions become property of Sponsor and will not be returned. and/or Cheez-It® products (“Participating Products” – as de ned above) during the promotion period as compared to the same Sponsor is not responsible for any change of mailing address and/or phone number of participants. Sponsor reserves the period the year prior from your designated Kellogg’s® Away from Home Distributor (“Qualifying Purchase”). right to audit submissions. 2. Receive a rebate in the form of $3.00 for each qualifying purchase. Limit one (1) submission per customer or school district; 6. Redemption forms must be fully completed in order to be eligible. Stated promotional allowances are for participating maximum of $2,000 in rebates per participating customer. products as stated above purchased during the promotional period. No promotional allowances will be honored without 3. To receive your rebate, complete this Kellogg’s® redemption form, as instructed on the form, and submit it via e-mail or via the proper documentation (i.g., distributor invoices). Offer good only on qualifying incremental purchases as stated above. US Postal Service, along with distributor tracking reports or invoices showing your proof of incremental qualifying purchase. Availability of some products may vary by location. Limit one (1) submission per eligible Foodservice Summer Feeding Participating products must be clearly described on the proof of performance and must be identi ed by circling or highlighting. Operator. Offer is void where prohibited. Offer open only to Foodservice Summer Feeding Operators in the fty (50) United Proof of qualifying purchase from the current year compared to the same dates in 2020 must be provided or the submission States and District of Columbia who are in good standing during the promotion period and at the time of receiving any will be returned. Handwritten invoices will not be accepted. Customer information must be included in full. rebate. This offer cannot be used in conjunction with any other Kellogg’s® Away From Home promotion. Sponsor reserves 4. Email both this form, as well as proof of qualifying purchase documentation, to the following email address: the right to discontinue the promotion at any time. All other offer segments do not qualify. No bulk submissions or [email protected]. You can also send all of your completed documentation via the USPS. Mail the third-party submissions will be accepted. Sponsor reserves the right to audit submissions. Sponsor: Kellogg North America completed Kellogg’s® redemption form and proof of qualifying purchase in an envelope with suf cient postage af xed to: Company, One Kellogg Square, Battle Creek, MI 49016 Kellogg’s®, Attn: FAFH Trade Planning, 800 Commerce Dr., Oak Brook, IL 60523. Submissions must be emailed by 11/1/21; ®, TM, © 2021 Kellogg NA Co.