Home Editor’s comment MINDISPENSABLE CHANNELic ANALYSIS roScopDECEMBERe 2018 Customers want more automation and better data to help IT budgets Silver Peak revamps partner programme Partners are the key to unlocking SME sales Are the good old days of long lunches and conversations of substance coming back? Using technology as a service to build success Time to harness technology’s superpowers Five-minute interview: MicroScope puts its questions to Steve Armstrong, regional sales director at Bitglass Channel comment: Why having a strong partner can make the difference Technology with a heart Business has a role to play in improving the world by creating tech for the betterment of society SERGEY NIVENS/ADOBE SERGEY MICROSCOPE.CO.UK DECEMBER 2018 1 MicroScope 25 Christopher Street, London EC2A 2BS EDITOR’S COMMENT HOME www.microscope.co.uk Home Editor’sGeneral comment enquiries 020 7186 1401 Using technology as a force for good Customers want more automation EDITORIALand better data to help IT budgets Editor Simon Quicke efore everything went wrong with the banking collapse in 2008, the “green pitch” was one of the things customers wanted to 020 7186 1412
[email protected] Silver Peak revamps hear from their channel partners. partnerProduction programme editor Claire Cormack Was the technology going to help cut carbon emissions and had it been produced in an ethically clean supply chain? Those 020 7186 1461
[email protected] B were some of the questions that customers cared about. But then it became a grim battle for survival, and as one reseller said at the PartnersSenior are sub-editor the key Bob to Wells time, “No one has time for anything green anymore”.