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Newsletter Scanarc First day of listing 22 June 2007 24SEVENOFFICE ASA 24SevenOffice ASA supplies advanced integrated Ticker: TFSO business systems, delivered as a service on the Round lot: 1,000 Internet, also known as Software as a Service (SaaS). Sector: 45101010 The system contains everything a business needs for its daily operations and includes everything from Internet Software & accounting, invoicing and logistics to CRM, e-mail, file Services and document management, group calendar and Indicies: OAAX, project management. OAX45, OAX4510 ISIN no: NO 001 027 9474 24SevenOffice is currently present in the Norwegian, Share capital: NOK 1,591,613.7 Swedish, German and British market with offices Nom value: NOK 0.12 located in Oslo, Skien, Kristiansand, Stockholm and No of shares: 13,263,448 London. Domicile: Norway Company history 24SevenOffice was incorporated in Skien, Norway, in IPO price: - Advisor(s): Glitnir, Fondsfinans December 1997. In 2002, the principal office was moved to Oslo and in 2005 the company acquired the Swedish competitor Start and Run AB. 24SevenOffice AS was listed on the OTC in October 2005. In 2006, 24SevenOffice ASA Østensjøveien 34 the company acquired 50% of Ergo Services AS with N-0667 Oslo the remaining 50% acquired in 2007. NORWAY Tel: +47 21 54 81 00 24SevenOffice has established strong partnerships Fax: +47 22 65 58 60 with several leading players that represent a diversified Mail: [email protected] reach into different business segment. Fokus Bank, www.24sevenoffice.com WebEx, Dun & Bradstreet, Bluegarden, Intrum Justitia, Crystone and Telenor have all entered strategic partnerships with 24SevenOffice for joint sales and For further information: marketing to new and existing customers. Currently Stian Rustad, CEO the Group has 54 employees and more than 7,800 Ståle Risa, COO users representing a wide spectre of industries. Core business 24SevenOffice provides business systems delivered as Software as a Service (SaaS). SaaS is a software distribution model in which applications are hosted by a vendor or service provider and made available to customers over the Internet. The 24SevenOffice system has the complete suite of functionality required for the day-to-day management of any small and medium sized enterprise (SME). The customer may choose from an extensive menu of modules including CRM, accounting, invoicing, logistics, project manage- ment, e-mail, group calendar, e-commerce etc. All information in this newsletter is obtained from documents allready available to the public. Oslo Børs does not guarantee the accuracy of the information included in the newsletter. The newsletter does not in any way constitute a recommendation by Oslo Børs. All modules are seamlessly integrated, but European market is lagging the US market can also work as stand-alone modules. All by approximately 2-3 years, thus it is modules are based on 24SevenOffices expected that the European growth will be award winning use of Ajax technology, strong over the next years. which eliminates the need for refreshing the browser window and significantly 24SevenOffice has compliance to UK, increase the user friendliness and speed. Sweden and Germany thus having a huge potential in the European market as there Through the established strategic are few direct competitors in the SaaS partnerships, several additional market. functionalities and services have been integrated in the system. These are critical Financial performance services fitting with the suite in order to The company has had a yearly growth in deliver a complete range of value revenue since 2004 of over 30% per year increasing services to the customers. from NOK 9.2 million in 2004 to NOK These additional services include web 15.7 million in 2006. The company was meetings, IP telephony, banking, payroll, profitable in 2004 and 2005. Large auditors, web hosting, company investments in product, partners and information, credit and risk management, employees in 2006 where the company debt collection etc. increased its staff with 35 people resulted in a loss of NOK 19.9 million. All revenue About the market in 24SevenOffice is based on recurring The SaaS market is growing rapidly in the revenue as customers pay a monthly USA and is increasing its position in subscription for the product and the Europe. SaaS is becoming an increasingly company is highly scalable and experience prevalent delivery model, as underlying rapid growth. technologies that support web services and service-oriented architecture (SOA), Shareholder matters such as Ajax and web 2.0. Analyses The company has raised approximately provided by International Data NOK 90 million in equity from a wide Corporation shows a forecasted growth group of financial investors. The of USD 19,300 million by year-end 2011. companys shares have been traded on the Norwegian OTC list since October According to Gartner, 25% of new 2005. The shares are held among business software will be delivered as a approximately 170 shareholders, and the service within the next three years. top 10 shareholders account for 57%. Gartner also contends that areas of SaaS adoption will include horizontal The companys largest shareholder is ICT applications such as customer relationship Group AS which holds approximately 18% management, human resources, payroll, of the shares. CEO in 24SevenOffice ASA, finance, email, document management, IT Stian Rustad, holds 75% of the shares of operations, and many vertical industry ICT Group AS. Key employees of the applications. company, including ICT Group AS, hold a total of 29% of the shares. There are currently three large US players with Salesforce, WebEx and Netsuite all delivering record growth and results. The.
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