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EM AÇÃO! a Nestlé E a Triatleta Fernanda Keller Em Uma Nova Parceria

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EM AÇÃO! a Nestlé E a Triatleta Fernanda Keller Em Uma Nova Parceria ATUALIDADESOUTUBRO 2014 • NO 282 EM AÇÃO! A Nestlé e a triatleta Fernanda Keller em uma nova parceria ATUALIDADES282_CAPA.indd 1 04/11/14 04:25 PM EDITORIAL CARO COLABORADOR, ntramos na reta fi nal de 2014, que, como já comentamos anteriormente, tem sido um ano bastante desafi ador – Já falamos aqui que temos de assim como 2015 dá ares de conhecer profundamente o consumidor, que será ainda mais intenso. nossas marcas e a concorrência para O anúncio dos resultados globais da Nes- continuarmos como uma das empresas Etlé, ocorrido no mês de outubro, mostra mais admiradas e, principalmente, de que o ambiente volátil dos mercados é confi ança dos brasileiros. Você deve ter uma realidade no mundo inteiro. A Zona observado que temos buscado fortalecer Américas, da qual a Nestlé Brasil faz par- nossas marcas, fazendo com que suas te, apresentou um crescimento orgânico respectivas essências estejam muito cla- de 5,1% nos nove primeiros meses, até ras, sempre integrando Nutrição, Saúde setembro. A Europa avançou 1,4% e Ásia, e Bem-Estar. Cada vez mais teremos de Oceania e África, 6,5%. No Brasil, houve oferecer soluções alimentares inovadoras, destaque para a sólida performance de desenvolvidas a partir de estudos clínicos Ninho, Nescau, Kit Kat e Nescafé Dolce consistentes, para atender às novas ne- Gusto no período. O segmento de Pet- cessidades de consumo. Nestlé Faz Bem care também revelou momento de forte representa muito bem a nossa vocação, expansão em toda a América, puxado o nosso DNA. Nesse contexto, estamos por produtos inovadores. seguros sobre a importância de fortalecer Ainda assim, apesar do cresci- hábitos alimentares mais saudáveis, prin- mento orgânico até aqui, tanto nos países cipalmente, entre crianças, para termos emergentes quanto nos desenvolvidos, a novas gerações mais saudáveis. Nestlé expectativa é de que o cenário mundial Faz Bem traduz nossa missão de melho- continue exigindo foco para melhorar rar a qualidade de vida das pessoas por nossas entregas bem como para imprimir meio de Nutrição, Saúde e Bem-Estar ainda mais atenção às prioridades e às com alicerce em ciência e inovação. escolhas que devemos fazer agora. Convido você a aproveitar os Por isso, destaco a importância últimos meses do ano para se inte- da nossa Jornada de Transformação: grar ativamente em nossa Jornada de trabalhamos nossos fundamentos de Transformação, revigorando e dando olho na evolução de performance e, ao continuidade às atividades que farão mesmo tempo, desenvolvemos e nos a diferença em nosso desempenho e dedicamos a iniciativas que, de fato, também em relação aos nossos concor- farão a diferença para o consumidor. rentes. É a hora de buscar o atingimen- Trilhar esta Jornada tem sido e será to dos objetivos de 2014 e cumprir com fundamental para termos as prioridades o nosso compromisso. O que fi zemos muito bem defi nidas. E, dessa forma, até aqui tem demonstrado que estamos com consistência em nossas atividades, no caminho certo para termos uma continuaremos a direcionar investimen- empresa competitiva, atrativa aos talen- tos para fábricas, marketing, Pesquisa e tos, para permanecer no coração dos Desenvolvimento, para a evolução sus- consumidores, construindo lealdade tentável e progressiva da nossa organiza- com todos eles. Conto com você para ção diante do mercado competitivo. fazermos a Nestlé Brasil Ainda Melhor! Um abraço, Juan Carlos Marroquín ATUALIDADES OUTUBRO 2014 3 14-0927_ANUNCIO_202X266mm.indd 1 02/09/2014 17:12:50 ATUALIDADES282_Editorial.indd 3 04/11/14 04:24 PM EDITORIAL CARO COLABORADOR, ntramos na reta fi nal de 2014, que, como já comentamos anteriormente, tem sido um ano bastante desafi ador – Já falamos aqui que temos de assim como 2015 dá ares de conhecer profundamente o consumidor, que será ainda mais intenso. nossas marcas e a concorrência para O anúncio dos resultados globais da Nes- continuarmos como uma das empresas Etlé, ocorrido no mês de outubro, mostra mais admiradas e, principalmente, de que o ambiente volátil dos mercados é confi ança dos brasileiros. Você deve ter uma realidade no mundo inteiro. A Zona observado que temos buscado fortalecer Américas, da qual a Nestlé Brasil faz par- nossas marcas, fazendo com que suas te, apresentou um crescimento orgânico respectivas essências estejam muito cla- de 5,1% nos nove primeiros meses, até ras, sempre integrando Nutrição, Saúde setembro. A Europa avançou 1,4% e Ásia, e Bem-Estar. Cada vez mais teremos de Oceania e África, 6,5%. No Brasil, houve oferecer soluções alimentares inovadoras, destaque para a sólida performance de desenvolvidas a partir de estudos clínicos Ninho, Nescau, Kit Kat e Nescafé Dolce consistentes, para atender às novas ne- Gusto no período. O segmento de Pet- cessidades de consumo. Nestlé Faz Bem care também revelou momento de forte representa muito bem a nossa vocação, expansão em toda a América, puxado o nosso DNA. Nesse contexto, estamos por produtos inovadores. seguros sobre a importância de fortalecer Ainda assim, apesar do cresci- hábitos alimentares mais saudáveis, prin- mento orgânico até aqui, tanto nos países cipalmente, entre crianças, para termos emergentes quanto nos desenvolvidos, a novas gerações mais saudáveis. Nestlé expectativa é de que o cenário mundial Faz Bem traduz nossa missão de melho- continue exigindo foco para melhorar rar a qualidade de vida das pessoas por nossas entregas bem como para imprimir meio de Nutrição, Saúde e Bem-Estar ainda mais atenção às prioridades e às com alicerce em ciência e inovação. escolhas que devemos fazer agora. Convido você a aproveitar os Por isso, destaco a importância últimos meses do ano para se inte- da nossa Jornada de Transformação: grar ativamente em nossa Jornada de trabalhamos nossos fundamentos de Transformação, revigorando e dando olho na evolução de performance e, ao continuidade às atividades que farão mesmo tempo, desenvolvemos e nos a diferença em nosso desempenho e dedicamos a iniciativas que, de fato, também em relação aos nossos concor- farão a diferença para o consumidor. rentes. É a hora de buscar o atingimen- Trilhar esta Jornada tem sido e será to dos objetivos de 2014 e cumprir com fundamental para termos as prioridades o nosso compromisso. O que fi zemos muito bem defi nidas. E, dessa forma, até aqui tem demonstrado que estamos com consistência em nossas atividades, no caminho certo para termos uma continuaremos a direcionar investimen- empresa competitiva, atrativa aos talen- tos para fábricas, marketing, Pesquisa e tos, para permanecer no coração dos Desenvolvimento, para a evolução sus- consumidores, construindo lealdade tentável e progressiva da nossa organiza- com todos eles. Conto com você para ção diante do mercado competitivo. fazermos a Nestlé Brasil Ainda Melhor! Um abraço, Juan Carlos Marroquín ATUALIDADES OUTUBRO 2014 3 14-0927_ANUNCIO_202X266mm.indd 1 02/09/2014 17:12:50 ATUALIDADES282_Editorial.indd 3 04/11/14 04:24 PM ÍNDICE NOTAS 146 COLABORADORES fi zeram esta edição acontecer. Participe você também! Envie um e-mail para comunicacao.inter- [email protected] REVISTA ATUALIDADES NESTLÉ Direção Editorial Lilian Miranda – Comunicação e Marketing 10 Coordenação Editorial Anahi Guedes e Claudia Galli – Comunicação Corporativa ONTEM... Assistência Editorial Rubens Rinaldi Neto Comunicação Corporativa Rafael Ribella, Luciane Gellermann e Stephanie Gomes Estagiários Luciana Carro e Cayo Machado Correspondentes Alexandre Carlquist, Aline Vigano, 12 Andrea Figueiredo, Angelo Zani, Artur Guimaraes, Camila Casaleti, Celso Silva, Daniel Peruchi, Daniella ... HOJE Silva, Douglas Imforzato, Edmundo Franco Neto, Elaine Barreto, Fabio Letieri, Fernanda Jacon, Guilherme Gomes, Janaina Rodrigues, João Marcelo Fernandes, Juliano Denardi, Leandro Bovo, Lucila Silva, Luiz Clau- 14 dio Maciel, Magnus Kenji, Marcelo Yorgos, Marinalda O time Molico/ CORRIDA DA Silva, Rafael Oliveira, Raquel Nogueira, Rosana Vido, Osasco Shirley Soriano e Thiago Christino INSPIRAÇÃO combina atletas experientes e novos talentos 18 Editor Paulo Lima Diretor Superintendente Carlos O CAMPEÃO Sarli Diretor Editorial Fernando Luna Diretor Finan- DA COPA ceiro Agenor S. dos Santos Diretora de Publicidade e Circulação Isabel Borba Diretora de Eventos e Projetos Especiais Proprietários Ana Paula Wehba Diretora de Criação Ciça Pinheiro Diretor de Núcleo Ricardo Calil Diretora de Redação Ana Paula Franzoia 20 Produção Executiva Carol Signorini Assistente de RECEITAS Redação Flavio Ferraro Projeto Gráfi co Ciça Pinheiro, ESPECIAIS Elohim Barros e Renata Mein COLABORARAM NESTA EDIÇÃO Arte Elizabeth Slamek (Direção) Texto Débora Rubin (Edição), Ana Karla Rodrigues, Cátia Carneiro, Cintia Marcucci, Leticia De Castro, Pedro Henrique França Fotos Agência Ophelia, ÂNIMO RENOVADO LUIZOMAR DE MOURA 24 Calé, Kiko Ferrite, Nelson Mello, Olga Vlahou, Sergio Time Molico/Osasco contrata reforços, como a campeã olímpica Técnico da equipe Melo Produção Debora Di Cianni, Letícia Fiochi E Tina Molico/Osasco SEM MODISMOS Lombardi Ilustração Daniel Oliveira Pesquisa de Ima- Dani Lins, para mais uma acirrada Superliga de Voleibol Feminino gens Coordenador Aldrin Ferraz Bibliotecário Daniel Andrade Estagiários Arthur Fernandes e Mayã Maia Produção Gráfi ca Walmir Graciano Produtor Gráfi co epois de conquistar o segundo comemora a chegada de sete novas atletas, Cleber Trida Tratamento de Imagens Roberto Longatto e lugar no Campeonato Mundial de entre elas a levantadora Dani Lins, campeã “É uma grande Roberto Oliveira Revisão Coordenadora Ecila Cianni Re- D Clubes, em Zurique, na Suíça, a olímpica pela seleção em 2012; a ponteira Mari 28 visores Janaína Mello, Jaqueline Couto e Marcos Visnadi RAIO X equipe Molico/Osasco se prepara para mais e a cubana Kenia Carcaces, reforços importan- honra ter a Impressão Log&Print Gráfi ca e Logística S.A. uma temporada da Superliga de Voleibol tes para um torneio cada vez mais acirrado. Nestlé como Tiragem 22.000 exemplares Feminino – competição na qual se destaca “Será uma temporada bastante parceira pela Trip Editora e Propaganda S.A. tanto pelos dois títulos conquistados quando difí cil e muito disputada, mas confi o nas me- Rua Cônego Eugênio Leite, 767, São Paulo, SP. CEP: ainda carregava a marca Sollys (2009/2010 e ninas e na combinação da experiência com sexta temporada.
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