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From theindianentertainment.com ● Volume No: I-28 pickle● April 7-13, 2007 ● New Photos: Yashraj Films Photos: Yashraj

Yash Raj's Ta Ra Rum Pum will hit screens on April 27

hile there is no clarity on budget of $20 million. But the biggest numbers, the first quarter release in terms of box office collections of national perception is Raj's Ta First Indian films doesn't bring Ra Rum Pum starring Saif , Rani the same excitement as Mukherjee. The music of Ta Ra Rum IndiaW got out in the year 2006. Only Pum is already being hummed by Maniratnam's Guru was a moderate everyone. The film is the story of one hit. The dozen odd films failed man (Saif as Car racer Rajveer) , his Big to grab eyeballs. The Namesake had family (Rani as Radhika and two kids) a good run outside India. and how they overcome the obsta- Regional films were impressive. cles that life puts in their way, to- The biggest hit of the first quarter in gether. It is the story of human spirit India was Tamil film starring and how it ultimately prevails accord- 2007 (a Telugu remake). Pokiri is said ing to the film tagline. to have grossed the highest collection The other movies expected in this in India in the Jan-March quarter. quarter are UTV's Metro, Shaad Ali's Sources claimed that Pokiri which and David was made at $2 million Dhawan's Partner. However the Release grossed over $8 million biggest summer releases are films in collections. This is despite the fact from Hollywood. Some of the day- that the movie got released just in date Hollywood releases in India in- Hollywood has more and some neighbouring clude Spiderman 3, Pirates of states. Caribbean 3, Shrek 3, Hannibal to offer in April-June How does the next quarter look Rising, Fantastic Four 2, Ocean's like? Again it seems Rajinikant star- Thirteen, Bean2, Perfect Stranger quarter than local ring AVM Productions Tamil movie among others. Feel free to write what films in the country Sivaji The Boss would rule the box of- you think is on store at fice collections. The film is made at a ■ [email protected]

1 pickle April 7-13, 2007 ● ● India

India is the New Kid on the Block & the film sector is impressive SleepingGaint That’s how Robert Friedman, member of Academy of Motion Picture Arts & Sciences, USA describes the Indian

obert Friedman, former President of Columbia Pictures Distribution is bullish on the R Indian filmed entertainment sector. He says India is a sleeping giant and is now being awakened. To emerge stronger, India needs to fill the distribution link in the US theatres says Friedman. He was here to cheer lead the India Splendour celebration (lead by BK Modi's MCORP GLOBAL at LA from August 10-15. He spoke to n vidyasagar.

What's the biggest missing link for India at Hollywood?

The missing link is India doesn't have distributors at Hollywood. Not (L)Robert Friedman and at the India Splendour launch having a distributor is equivalent to opening up a restaurant and not hav- be affirmative. They before December 31. ing food. Why will anybody come to should be positive With that, you can a restaurant when you 't have about India. I get a qualify for both US and food? . Many major US-city theatres sense that India is a I never liked foreign film. I men- would welcome Indian films. It is be- sleeping giant. The tioned it to Chopra that cause Indian films represent a culture sleeping giant is now the term your country has to se- different from what many in the US being awakened. The . lect it. He said ``they are accustomed to. What I find frus- reason is that India as are bunch of idiots''. trating is that Indian films don't get an economy is explod- Be your own The country selects the the exposure and the distribution ing. As a result the time thing. Do not film. We don't care if that they are entitled to. I see pictures is ripe for Indian films the country's film selec- that are nameless from countries that to be shown in vehi- copy Hollywood tion is represented by a get distribution in key areas like New cles that will give peo- king, dictator or a com- York, Chicago, Philadelphia, Boston, ple opportunity to mittee. You decide. We LA. Indian films don't seem to get out make judgments about will make the judg- of the gate. India doesn't seem to the Indian films. When I was in LA ment on the film. have a representation in the US to three weeks back I watched Eklavya What is the one thing that you don't create that marriage to get their pic- by Vidhu Vinod Chopra. I really liked like… tures to the theatres. You should it the movie. If somebody doesn't like work out a per centage point or com- it, it is their privilege. I never met I never liked the term Bollywood. pensation with distributors to get into Chopra before. He said is there any Be your own thing. Be proud of your the theatres. chance of this film getting nomi- industry. Bollywood to me sounds Do you see any chance of an Indian nated. I said it doesn't work that way. like a circus. It sounds cheap. It is not movie getting Oscar? You can get a picture in and say I Bollywood, but Indian films or Indian want it to be foreign and US. All you Cinema. Absolutely. People in India should have to do is play in LA for one week See full interview at ■ www.picklemag.com

The six day celebration of India Splendour . India-born tennis star and India will take place in Los Angeles from Hollywood film producer Ashok Amritraj Auagust 10-15, 2007. The occasion is to is the cultural ambassador for Indian Splendour celebrate the 60th anniversary of India's Splendor. The event is spearheaded Independence and position Indian cinema by BK Modi, who has taken it as at LA and culture in the US.. This will have a a mission to put India films in the global special tribute to Indian cinema legend entertainment map. August 10-15, 2007

2 pickle April 7-13, 2007 ● New Delhi● India

ADVT IDREAM INDEPENDENT PICTURES: India’s Premiere International Film Sales Agent

Thursday 17 May : Time 11.30 AM Arcades 3 Saturday 19 May : Time 2.00 PM Palais I Friday 18 May Time 2.00 PM Palais G Tuesday 22 May Time 1.30 PM Palais H Monday 21 May Time 3.30 PM Arcades 3

Wednesday 16 May Time 3.30 PM Palais F Sunday 20 May Time 6 PM Palais E Wednesday 23 May Time 9.30 AM Palais F

WORLD MARKET PREMIERES OUR UK ADDRESS : 309 Gainsborough House, 81 Oxford Street, London W1D2EU, UK, Tel: +442079035116 Fax: +44207 9035333 INDIAN ADDRESS701 Tulsiani Chambers,Nariman Point, 400023,India, Tel: +91 22 66383357 Fax:+9122 22040282 www.idreamindependent.com Cannes Booth 22.02 in the Palais Contact: ROHIT SHARMA: President-International Sales,email: [email protected], mob: +919820189556

3 pickle April 7-13, 2007 ● New Delhi● India

GHATTU is all set to March to the French Riveria

For trade enquries contact: KALAPI NAGADA International Sales & Marketing. Shemaroo Entertainment Pvt. Ltd. Plot No.18, Marol Co-Operative Industrial Estate, Off. Andheri Kurla Road, Andheri (East), Mumbai 400057. Tel : 0091-222-8529911 ( Ext. No: 2052) Fax: 0091-222-8519770. Mobile : +91-9867623504. Email: [email protected]

4 pickle April 7-13, 2007 ● New Delhi● India Indian companies have done their Cannes home work Do Not Miss Them at Cannes The top Indian filmed entertainment companies have a variety of film content in store for overseas distribution. Here are key companies and anchors to watch for at the Cannes Film Market next month iDream Independent Pictures UTV Motion Pictures Studio 18 Rohit Sharma & Ashish Bhatnagar Roy Kapur & Ronnie Screwvala Asoka Holla & Sandeep Bhargava [email protected] [email protected] [email protected] They are India's UTV is the company It is a brand new only professional with a mindset very company to iDream sales agent for different from the march to Cannes independent existing breed. UTV Market from films. They would be coming to Cannes has more deals and India. The com- Film Market with a focused plan to sell six tie-ups with Hollywood studios than any pany is serious in its venture and it is an films. The films are varied in theme and other filmed entertainment company in offshoot of Raghav Behl's Television represent a mixed genre. They have picked India. UTV would focus on two big Eighteen. Asoka Holla was at Cannes last films after a lot of homework. Rohit is a launches at Cannes - Jodha Akbar (star- year spearheading UTV's film marketing. regular visitor to major film markets ring Rai, ) and Similarly Sandeep represented Sahara last across the world. Strong operation in the another movie Goal. UTV will also have the year at Cannes. They have around half-a- UK is a positive point to iDream movie Metro with them to market. dozen films to offer for the rest of the Siddharth is the anchor of UTV's film mar- world keting initiatives.

Shemaroo Entertainment Eros International Adlabs Films Kalapi Nagada & Hiren Gada Jyoti Deshpande & Kishore Lulla Sunir Khetarpal & Manmohan Shetty [email protected] [email protected] [email protected] Shemaroo is one of Eros The company the fastest growing International has the deep- company in the do- Plc., is the only est pockets -- mestic and over- Indian entertain- which no seas distribution ment company other company listed in this page can arena. They have a to be listed on aspire to. They will be at Cannes with very strong foothold in the home video the Alternative Investment Market (AIM) of over half-a-dozen new films and dozen market. They will have a variety of around the London Stock Exchange. The company old films. Sunir is the COO at 10 new films for the Cannes Film Market. is in this business for over twenty years Adlabs and the key strategy person Shemaroo is a very regular visitor to world and have been going to Cannes for years for the overseas market. Some of the film markets and have a library of golden together. Eros see a huge potential of big movies they would bring on board movie collections Indian film content in several new markets include The Remake of Sbolay, in dubbed or subtitled versions in the local Cash among others. language like , Indonesia, Spain

ADVT INDIA SPECIAL PRINT GUIDE @CANNES Reach out to film buyers at the Cannes Film Market

Space Reservation: April18, 2007 Inside back cover Rs 20,000 180 mm X 290 mm (Before cutting Advertisement Materials by Rs 20,000 160 mm X 270 mm (After cutting) Seriously in April 25, 2007 in Digital Format Centre spread Rs 50,000 360 mm X 290 mm (Before cutting the business of Rates Sizes Rs 50,000 340 mm X 270 mm Front Cover Strip Rs 50,000 160 mmX50 mm (After cutting) making Indian Back Page Rs 30,000 180mm X 290mm Single Page Rs 15,000 180 mm X 290 mm Inside front cover Rs 20,000 180 mm X 290 mm (Before cutting) Cinema (Before cutting) (booked) Rs 15,000 160 mm X 270 mm Rs 20,000 160 mm X 270 mm (After cutting) (After cutting (booked) GLOBAL Page 2 Rs 20,000 180 mm X 290 mm Half Page Rs 8,000 160 mm X130mm (Before cutting) (booked) Vertical Page Rs 10,000 76 mm X 270mm Rs 20,000 160 mm X 270 mm For more details: (After cutting) (booked) [email protected]; www.picklemag.com

5 pickle April 7-13, 2007 ● New Delhi● India India films are successful in France than French Cinema in India From Delhi to Mumbai A prestigious annual Rendezvous French Cinema in India will take off in Mumbai from December 13

he French Embassy in India organize in December a prestigious has opened an office catering annual Rendezvous French Cinema in exclusively to the filmed India.. There will be a delegation of T entertainment sector at 40 plus French directors, actors and Mumbai. Mohammed Bendjebbour, actresses. This event is actually to Audiovisual attache (Film & TV promote French movies which had Department), French Embassy in been acquired by Indian distributors. India has moved from Delhi to It will begin on December 13 for five Mumbai. He spoke to Pickle on the days in Mumbai and then for three Rendezvous French Cinema in India days at . A group of people Celebration in December 2007. will also visit Kolkatta, , What is your main focus at , Goa. The star casts will in- Mumbai? What's the reason for teract with the local media. This change? would help the Indian distributors to release the movie in a better way. When I was in the US, I was posted The opening will be a big tamasha in Los Angels and not in Washington. Dominique Girard. with accepting to The case is also similar here. It makes What is the interest level of French be the guest of honour. We will also a lot of sense today when there are movies in India? have French directors visiting Film co-production activities in the Indian Institute at Pune and to Subhash entertainment industry. The main There is a high interest among dis- Ghai's Whistling Woods. They will objective is to interact with the Indian tributors as well as among the ex- also give Master Classes at the professionals and convince them to hibitors. Everybody is aware that Film & Television Institute buy French movies. My job is not there is no market yet for French at Kolkatta. We have also been in- only cultural, but very business ori- Cinema. . We took a delegation of vited by to organize a ented. We have not given up Delhi. Indian distributors to script workshop at his studio --an en- There is a team there. Mumbai is Film Mart. We had representatives tire day or two afternoons between third such exclusive office for enter- from Adlabs, PVR, Shemaroo, French and Indian professionals. tainment sector after LA and Tokyo. Alliance Entertainment. Today India is top in the radar of The first person who advised me to What is your strategy to promote French producers. The same is the come to Mumbai was Yash Chopra . French Cinema in India? case with French documentary pro- We also have the full support of ducers. We should encourage this H.E, the French Ambassador For the first time we are going to from both sides.

ADVT

For trade enquries contact: HIRACHAND DAND. MEET AT MIP TV Madhu Entertainment Pvt. Ltd. A/704, Rembiz Court Off Veera Desai Road, Andheri (W) Mumbai 400053. Tel : 0091-22-66957138 Fax: 0091-2266957141 Email: [email protected]

6 pickle April 7-13, 2007 ● New Delhi● India

OUR PICKS ARE AVAILABLE FOR OVERSEAS DISTRIBUTION Here are new movies that would be talked about in the coming months with a preivew of what to expect Six Pickle Pics to bet

Sivaji The Boss Life in a Metro Staying Alive starring Sivaji the Boss UTV's Metro by features DIRECTED by Anant Mahadevan, this is set to break all records by becom- , black comedy is all about being ing the most expensive movie to be , and Sharman , and grateful about the joy of being alive. produced in India. At the last count, . The film is based on This is a Shemaroo presentation and the film is expected to touch the life and times of today's will be marketed at Cannes this May. $20 million in production, distribution Mumbaikars caught in the mad rat The film has been scripted by Sujit and marketing cost. While everyone race of life. The film is set for release Sen and Cinematography by K Raaj is tight lipped on the movie, by May end. The movie targets y- Kumar. The climax of the film deals the story is said to revolve around a ounger Indians and deals with work with life as it unfolds for a man from hardworking guy reaching the top pressures, rising housing loan EMIs the wrong side of the law setting to layer of the Forbes rich list and and cracks in marriages. UTV is bet- do things right. This Hindi film with what ultimately happens to him is still ting on Metro and is set for a summer English subtitles is based on a true a secret. release. Will be promoted at Cannes. story.

Matad Matadu Adavari Matalaku Apna Asman THIS is a movie with a strong mes- Mallige Ardhale Verule sage. Nobody is disabled. We are all LAKSHMISHRI combines THIS is the most sought after differently-abled. Kaushik Roy's Apna film Matad Matadu Mallige directed Telugu film to be released in Asman is a powerful story bringing by Nagathihalli Chandrasekhar is the coming months. It stars out the modern day fear of failure de- sure topper in regional films. and . picted through 15-year-old Buddhi (a It stars , , mildly autistic slow learner). Star cast Suhasini & . The film is based include Irrfan Khan, ,Dhruv on internationally debatable theme, Piyush Panjuani, and the atrocities committed against the . IDream Independent rural Indians by Multinational compa- Pictures is the sales agent. The film nies. This movie will be marketed at will be screened at the Cannes mar- Cannes. ket screening on May 20 (India Day).

WANT TO GET INTO PICKLE PICK: Email your entries to [email protected]

7 pickle April 7-13, 2007 ● New Delhi● India

MARKET INDICATORS PICKLE DIGEST Media & Entertainment Companies traded in the Bonbay Stock Exchange (value in Rs and crore) Company April 10 P/E Ratio Market Cap Adlabs Films 411.90 65.38 1639 Bag Films 26.90 74 177.85 Balaji Telefilm 127.65 15.34 832.41 Cinevista India 22.25 -15.89 22.53 Crest Animation 95.5 100.53 185 Cyber Media 91.55 15.82 85 Deccan Chronicle - - - ETC Networks 52.005 10.61 73 Shabnam Mousi: This ENT Network India 335.85 84.15 1598 film rights are with Madhu Entertainment Galaxy Entertainment 114.50 109.05 145 and is a unique film HT Media 178.05 14.99 4170 from India and has trav- Inox Leisure 110.75 37.8 654 elled many festivals JagranPrakashan 365 52.82 1908 K Sera Sera 15.79 3.60 29 Mid Day Multimedia 40.25 22.12 202.73 Moser Baer 301.25 3327 Shabnam is unique film Mukta Arts 74.60 -31.38 166.88 Director Yogesh Bhardwaj has tried to make a re- NDTV 324.00 -301.08 1992 alistic movie and the attempt is laudable. Prime Focus 480.95 35.26 532 Shabnam Mousi has been acquired by Madhu PVR 178 79.51 411.56 Entertainment for the overseas market. Ashutosh Pritish Nandy 51.35 13.37 74.94 Rana plays Shabnam Mousi (role of Eunuch in the Pyramid Saimira 287.90 271.60 814.08 movie) This movie has done several rounds in the SAB 15.65 13.73 72.64 festival circuit including London Lesbian and Gay Sahara One 450.55 104.78 601 Film Festival, Mardi Gras Film Festival and Zimbabwe International Film Festival. Saregama India 198.05 38.63 290.63 Shringar Cinema 50.80 -30.07 160.36 Sun TV 1544.5 76.6 3177 TV 18 637.75 67.99 895.10 TV Today Network 122.70 24.84 183 60 seconds to fame UTV Software 287.35 12441 Here is a chance for you to participate in the all-India Zee Entertainment 267.90 158.52 11615 one- minute film competition on the theme of celebrat- ing diversity. The competition is part of AbilityFest2007 India International Disability Film Festival. Shortlisted CONTACT INFORMATION films will be screened for an international audience dur- ing the Festival to be held in October by Ability Send your letters, views, suggestions to Foundation. The price money is Rs 2.25 lakh. For more The Editor Designed by aneeta.saha details: www.abilityfoundation.org. PICKLE @gmail.com email: [email protected] Munich short film festival Munich International short film festival takes place in 2007 directly prior to the "big" Filmfest Munich. From Make your ad Thursday, June 14th through Wednesday, June 20th, 2007, the festival showcases the world's best contempo- rary short films each night at the Mathaeser. The festival more powerful than the taking place in 2007 for the second time, screens all films in its international competition with English dia- Edit in the PICKLE logue or English subtitles. Each film will be screened twice and all films are Bavarian premieres. There are Block space for the special Cannes also additional screenings, such as the winning films of PICKLE print guide the German Short Film Award. More information and a detailed schedule can be found at the festival's website Write to: [email protected] http://www.muc-intl.de. It is hosted by the Munich Filmwerkstatt and CommClub Munich in cooperation with the Mathaeser. BY THE NUMBERS This year marks the 60 years of Indian Independence and 60 years of Cannes Film Festival. Eight Indian films will be screened as part of the Cinema of the World Section at Cannes on May 19 and May 20. This is the first time two days have been dedicated to a country.

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