Bringing the Digital Humanities Into Reader's Advisory

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Bringing the Digital Humanities Into Reader's Advisory Judging a Book By Its Cover: Bringing the Digital Humanities into Reader’s Advisory by Laura Michelle Gerlitz A thesis submitted in partial fulfillment of the requirements for the degree of Master of Arts and Master of Library and Information Studies Digital Humanities and Library and Information Studies University of Alberta © Laura Michelle Gerlitz, 2019 ii Abstract This study sets out to examine recurring themes found on book wrappers published by Harlequin in their first seventeen years as a form of marketing strategy. Through the use of specific image and text patterns that correspond to common themes found in paperback genres, Harlequin was able to appeal to targeted audiences, competing with other early reprint companies and eventually become the colossal modern publishing company of today. A unique approach using several digital humanities methods, namely text and image analyses, and data visualizations, will be employed to examine a special collection of several hundred wrappers. An interdisciplinary approach to research in book history will be taken, utilizing a blend of methods from digital humanities, and theories from library and information studies, humanities, and communication studies. The resulting patterns will be connected to reader’s advisory as appeal factors in successful book selection by readers. iii Preface This thesis is an original work by Laura Gerlitz. Portions of this thesis will be published in a future volume of the Bibliographical Society of Canada’s journal, Papers of the Bibliographical Society of Canada, as part of the Society’s Emerging Scholar Award for 2018. iv Acknowledgements I would like to thank a number of librarians, professors and other staff and individuals who supported me throughout these three years of research, without whom this thesis would not have been possible. Robert Desmerais, for suggesting the Peel Harlequin collection in the first place, as well as Linda Quirk for allowing me the opportunity to work with the books and working with me on the online exhibit. Thank you to Jeff Papineau for taking the time to deliver the collection to the digitization room in Cameron library when I needed them. My two thesis supervisors, Tami Oliphant and Harvey Quamen, deserve immense credit for assisting me with my research and providing extremely valuable guidance. Cecily Devereaux and Danielle Allard, my first and second readers, for taking the time to be a part of my supervisory committee and in Cecily’s case for allowing me to audit her course on Harlequin and the romance genre. I would also like to thank Peggy Sue Ewanyshyn, as well as the University of Alberta Library’s Digital Initiatives, for providing me with the resources and space to digitize the collection. Last but certainly not least is my family, for encouraging me to apply for graduate school, and for supporting me throughout my entire program. v Table of Contents Abstract ........................................................................................................................................... ii Preface............................................................................................................................................ iii Acknowledgements ........................................................................................................................ iv Chapter 1: Introduction ................................................................................................................... 1 1.1: My research journey ............................................................................................................. 1 1.2: Research Goal and Questions............................................................................................... 2 1.3: Research Outline .................................................................................................................. 4 Chapter 2: Literature Review .......................................................................................................... 5 2.1: Histories ............................................................................................................................... 5 2.1.1: History of Harlequin ............................................................................................................... 5 2.1.2: Reader’s advisory history ....................................................................................................... 7 2.2: Theories .............................................................................................................................. 10 2.2.1: Reader’s advisory .................................................................................................................. 10 2.2.2: Semiotics ................................................................................................................................ 14 2.2.3: Colour theory ......................................................................................................................... 18 2.2.4: Paratext and peritext ............................................................................................................. 23 2.2.5: Distant reading ....................................................................................................................... 26 2.3: Literature reviews............................................................................................................... 28 2.3.1: Image analysis studies .......................................................................................................... 28 2.4: Conclusion.......................................................................................................................... 31 Chapter 3: Research Design .......................................................................................................... 33 3.1: Data collection ................................................................................................................... 33 3.1.1: Collection description ........................................................................................................... 34 3.1.2: Digitization of collection ...................................................................................................... 38 3.2: Analysis methods ............................................................................................................... 43 3.2.1: Text analysis .......................................................................................................................... 43 3.2.2: Image analysis ....................................................................................................................... 46 3.3: Conclusion.......................................................................................................................... 54 Chapter 4: Analysis Results and Discussion ................................................................................. 56 4.1: Results ................................................................................................................................ 56 4.1.1: Text Analysis Results and Discussion ................................................................................ 57 4.1.2: Image Analysis Results and Discussion ............................................................................. 64 4.2: Conclusion.......................................................................................................................... 93 Bibliography ................................................................................................................................. 97 vi Appendices .................................................................................................................................. 107 Appendix A: PHP Scripts to Run Color Summarizer ............................................................. 107 Autoload .......................................................................................................................................... 107 Running different image measurement options in Color Summarizer .................................... 107 Color Summarizer Class ................................................................................................................ 107 Appendix B: K-means Clustering Scripts ............................................................................... 110 Hex code extractor ......................................................................................................................... 110 Silhouette Method for Determining number of K-Clusters in R.............................................. 110 Appendix C: Visualization Scripts .......................................................................................... 112 Scatterplot of brightness median over time in R ........................................................................ 112 Scatterplot of brightness median across genres in R ................................................................. 112 Comparison of hue, saturation and value within genre in R..................................................... 112 Palette creator in R ......................................................................................................................... 112 Appendix D: Color Summarizer Statistics .............................................................................. 114 “The Manatee” original image vs. resized image aggregate statistics from Color Summarizer
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