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The Coromandel Region

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(FRQRPLF'HYHORSPHQW3ULRULWLHVDQG'UDIW:RUN3URJUDPPH (FRQRPLF'HYHORSPHQW0DQDJHU V5HSRUWIRU1RYHPEHU (FRQRPLF'HYHORSPHQW6XEFRPPLWWHH:RUN3URJUDPPH (FRQRPLF'HYHORSPHQW6XEFRPPLWWHH$JHQGD±'RF5HI EDS Agenda - 28-11-17 Page 4 +$85$.,',675,&7&281&,/ (&2120,&'(9(/230(1768%&200,77(( 0,187(62)$0((7,1*2)7+((&2120,&'(9(/230(1768%&200,77((+(/',1 7+( &281&,/ &+$0%(56 :,//,$0 675((7 3$(52$ 21 78(6'$< 6(37(0%(5 &200(1&,1*$7$0 35(6(17 &UV'$$GDPV ,QWKH&KDLU 3$0LOQHU5+DUULV $5DWWUD\DQG+LV:RUVKLSWKH0D\RU0U-37UHJLGJD DPDP ,1$77(1'$1&( 0HVVUV 6 % )DELVK *URXS 0DQDJHU ±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¶V (FRQRPLF 'HYHORSPHQW 2IILFHU WR XSGDWH WKH (FRQRPLF 'HYHORSPHQW6XEFRPPLWWHHRQWKHGHYHORSPHQWRIDGLJLWDOKXELQ3DHURD7KHUHSRUWRXWOLQHG DGUDIWRIKRZWKH'LJLWDO+XEZLOORSHUDWHXVHUDVVLVWDQFHDQGPHDVXUHVRIVXFFHVV 5(62/9(' 7+$7WKHUHSRUWEHUHFHLYHG ('6 7DLSDUL0LOQHU &$55,(' (FRQRPLF'HYHORSPHQW6XEFRPPLWWHH0LQXWHV±'RF5HI EDS Agenda - 28-11-17 Page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¶V GLVFXVVLRQ DQG FRQILUPDWLRQ 5(62/9(' 7+$7WKHUHSRUWEHUHFHLYHG ('6 0LOQHU7DLSDUL &$55,(' 5(62/9(' 7+$7 WKH 6XEFRPPLWWHH DPHQG WKH ZRUN SURJUDPPH IRU WKH 2FWREHU PHHWLQJ WR LQFOXGH IHHGEDFN RQ WKH 'LJLWDO +XE SURSRVDO DV SUHVHQWHG WR WKH &RPPXQLW\ 6HUYLFHV DQG 'HYHORSPHQW&RPPLWWHHDQGDUHSRUWRQWKH(FRQRPLF'HYHORSPHQWVWUDWHJ\SULRULWLHV ('6 0LOQHU7DLSDUL &$55,(' (&2120,& '(9(/230(17 68%&200,77(( :25. 352*5$00( 6(37(0%(5 $QXSGDWHRIWKHIRUZDUGZRUNSURJUDPPHIRU6HSWHPEHUZDVSUHVHQWHGIRUWKH(FRQRPLF 'HYHORSPHQW6XEFRPPLWWHH¶VGLVFXVVLRQDQGFRQILUPDWLRQ 5(62/9(' 7+$7WKHUHSRUWEHUHFHLYHG ('6 0LOQHU7DLSDUL &$55,(' (FRQRPLF'HYHORSPHQW6XEFRPPLWWHH0LQXWHV±'RF5HI EDS Agenda - 28-11-17 Page 6 5(62/9(' 7+$7WKHZRUNSURJUDPPHIRU6HSWHPEHUEHDFFHSWHG ('6 0LOQHU7DLSDUL &$55,(' 7KHPHHWLQJFORVHGDWDP &21),50(' '$$GDPV &KDLUSHUVRQ 1RYHPEHU (FRQRPLF'HYHORSPHQW6XEFRPPLWWHH0LQXWHV±'RF5HI EDS Agenda - 28-11-17 Page 7 ANNUAL FUNDING ACCOUNTABILITY REPORT Organisation name Destination Coromandel Inc. Reporting period (e.g. July 2016 – June 2017) July 2017 – Sept 2017 Progress against milestones (refer Letter of Agreement for details) Event/activity Status (e.g. on track, delayed, completed) and description Tourism industry meetings On track - Meetings with Gold Discovery Centre and Paeroa with Town Promoters Information Centre. Also meeting with Falls Retreat regarding new product and Poets Corner Waihi about trade markets. Board and AGM ‘After Match’ held in Paeroa. thecoromandel.com Major development work completed e.g. Interactive Maps, first application being the Hauraki Rail Trail (this can be used while planning or in real time when looking for toilets, petrol stations, dining etc). Hauraki Rail Trail Must Do page completed in time for Domestic Shoulder Season campaign. This includes two new tours – ‘The Gathering’ at Falls Retreat and Waihi Gold Rush Encounters. https://www.thecoromandel.com/activities/must-do/hauraki-rail- trail/ Facebook page Live and maintained. Currently 55,519 likes (55,200 likes at last report). District Promotions joint As per tourism & town promoter meetings (above). meeting Promotion/advertising of ward Achieved via trade and media famils. activities and events Trail Trilogy and other events promoted via facebook, consumer newsletter and website. Events promotion is featured on www.thecoromandel.com. Hauraki Rail Trail domestic campaign preparation work in motion. District brochures 17/18 Visitor Guides ready for printed, distribution underway. Reporting visitor trends Ongoing. Statement of Intent N/A (achieved in previous reporting period) (Business Plan) Activity meeting with HDC Achieved. Meetings with HDC Economic Development staff CDO including David Fielden and Rebecca Jenks with respect to stakeholder reporting, current performance and tourism promotion model, Hauraki Rail Trail and Qrious (cell phone 1472394V1 1 EDS Agenda - 28-11-17 Page 8 visitor data). HDC represented at DC Board Meeting and AGM in Paeroa on 13 September by Mayor John Tregidga, CEO Langley Cavers and EDO Rebecca Jenks. Production Digital Marketing Achieved and ongoing User friendly maps siting toilets, dining options developed. https://www.thecoromandel.com/activities/must-do/hauraki-rail- trail/interactive-trail-map/ Targeted domestic marketing Preparation in development for Hauraki Rail Trail shoulder campaign season domestic campaign. NZME Bay of Plenty times, Annemarie Quill visited Orakawa Bay, Gold Discovery Centre, Pedlars Motel, One3One and north to Thames, Coromandel Town and Mercury Bay (family promo). Stacey Blanfield Instagram (19.1k followers) directed to Owharoa Falls. International marketing Tourism New Zealand US staff seminar update via Skype. initiatives Hauraki Rail Trail See above. Meeting at Miranda Holiday Park with respect to Heartland Rides and ATEED connection via Hunua Ranges. Leadership development Achieved. Beyond 2025 cont. doc produced presenting the “Beyond 2025’ challenge of yield for The Coromandel region. Reporting visitor trends Achieved via industry newsletters and local media and workshops. Progress against performance targets (refer Letter of Agreement for details) Measures Targets Actuals Website hits per annum Minimum 5% increase Achieved. A 21.97% on previous period increase in sessions. Facebook hits per annum Minimum 5% increase 55,519 likes (up 4% on previous period compared to same time last year). Organisations, events and activities 4 per quarter Achieved. supported per quarter Visitor trends Spend/night increase on Achieved.
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