sign in sign up
<<
Home , AKWID, American Hardcore, Anew Revolution, AOL Radio, Ashton Shepherd, Bittersweet World

RHYTHMIC SPECIAL Artists, Programmers & Label Honchos: What It Takes To Make A Lasting Impression RADIO 2020: Initiative Aligns NAB, RAB, HD To Remind Consumers, Advertisers & The Industry Itself Why The Medium Still Matters Country Icon George Strait TALENT: How Personalities Can Save Their Keeps Cruising bobs And Radio At The Same Time Atop Charts THE PPM: Arbitron VP Rich Turkel Rapper Lil Addresses Hispanic Broadcasters' Concerns Wil Makes His Mark; Jason RADIO & RECORDS MILESTONES: WFNX/, WMVY/ Mraz's EP Extravaganza Martha's Vineyard Mark AnnversarieE YAY é, zoos NO. 1750$5.55 www.RadioandFeccrds.om

hplodi Over To #3 50 Stations ,On ¡Tunes! After Impact Week ever 120K INCLUDING firstWeek!These Majors: Z100 B96 N, . WIHT WIBT WXKS KCHZ -1). ,.KSLZ 1(XJM

KXXM RUU,,,,... KZHT WRbW ,`-,,,CKEY KPWR ""),", KSLZ KBMB KZHT KHTS KDND VJEZB WWWQ KRBE KBKS XM

TRL World Premiere & Rhapsody Videcr Podcast on MTV\

FROnl HISr1EW REPACKAGED ALBURI

EXCLVSiVE ntAnAGEITEnT: -inA fli. DA.iS AnD ,.l ArlOYCE HAWKÍnS FOR THETInADAVISCORwAnY THEFOREVEREDIT on WvtiW.CHRISBROWnWORLD.COnt WWW.jIVERECORCS.COnt in STORES jUnE3RD ' 2008 fOtéBA RECORCÍnG LLC. JUST ADDED:WJZW-FM DC, WYAY-FM , KQLZ-FM Boise!

"9,44 tryo1eal /Lambeth inoatfist book and were Sold out! W/zate1e can paask ftorn aformat?" Ed Brantley-General Manager W OKI-FM, KNOXVILLE

.

t. "CV1,4 love the crime /zannei, we ate#7 25-54 and #1 35-6 4 in out tatjet covetageatea!" RADIO NETWORKS Steve Shurdell - General Manager W oR-F,M. TAMPA FOR DETAIL.. BALL 866.4FORMAT WWW.RADIOANDRECORDS.COM: INDUSTRY AND FORMAT NEWS, AS IT HAPPENS, AROUND THE CLOCK. RJR NewsFocus

Jury Hits CC With $66M EMI Restructuring Picks Up Steam ON THE WEB Verdict In Infringement Suit Satellite Radio Audience The latest wave of restructuring at EMI Music blew hard through the Grows By 500,000 A federal court jury in Lufkin, , has hit Clear hallways ofVirgin and as the two labels' promotion Channel with a judgment for patent infringe- departments coalesced under executiveVP of pro- remains king of all satellite ment, awarding Grantley Patent Holdings $66 motion Greg Thompson. Sources say Thompsonthe former execu- radio, according to Arbitron's National million. Grantley claimed that Clear Channel, tiveVP at Island DefJam Music Group who joined CMG in February- Satellite Report released April 24. Stern's through its unit LAN International, made a rev- has been elevated to the corporate level and will lead promotion efforts Howard 100 and Howard 101 channels on enue management tool called Viero and sold it to across all U.S. labels, with the exception of EMI Christian. the broadcast and cable industries. One of the first departures was Virgin VP of promotion Dave attracted 1.2 million Thompson Billy Shane Fox, founder/co-owner of Reynolds, best-known for a 12 -year stint at Universal Records.Also and 501,100 weekly Grantley, invented and patented, from 2000 out are Virgin director of promotion operations Jordan Rosenblatt, Capitol senior man- listeners in the to 2005, four systems of multistation ager of promotion operations Jen Kelly, Capitol national director of crossover promotion report, based on inventory management and revenue projec- Glenn Aure and Capitol regionals Amy Kaplan () and Ric Austin (Southeast), alongArbitron'sfall 2007 tion that Grantley claimed Clear Channel's with Virgin Boston regional James MacDonald. diary -based survey. Viero infringed. Clear Channel is expected to The Caroline/Astralwerks division was particularly hard hit. Exiting are national director Other than Stern, Stern file an appeal.-Susan Butler, Billboard of rock promotion Mike Jakubow, national triple A rep Jenni Sperandeo and regionals Tom hit -driven channels Bobak (Mid -Atlantic), Jason Greenberg (Midwest) and Holly McCormack (Northwest). scored highest for both satcasters. Hyper - Jeffries PD At San Manhattan/Back Porch national director of promotion Jason Fisher was also let go. tight CHR 20 on 20 is XM Satellite Radio's In January, details of EMI's restructuring were announced, including the layoff of 2,000 most listened -to channel with 1 million lis- Fran's Star employees and the breaking down of label walls into three groups: anA&Rgroup, a teners, followed by'90s -based modern Andrew Jeffries is named PD of Clear global music services group and a support services group. The restructuring is expected rocker Flight 26 at 741,600. XM's '80s, '70s Channel hot AC KIOI (Star 101.3)/San to be implemented by June.-Kevin Carter and '60s era channels each racked up cumes Francisco. Jeffries, a native who greater than 500,000. Sirius Hits 1 and sis- has been working with London broadcasters ter channel New Country drew cumes of for the past eight VERCR\C 584,800 and 468,300, respectively. years, replaces Stacy The survey, which sampled persons Cunningham, who 12+ and excludes PPM markets continues to program and , showed thatsatellite urban sister KMEL. radio listeners jumped by 500,000 over "We had Stacy 209,100421,100 338,100 the spring 2007 report, bringing the total [overseeing] two sta- The average daily cume for The average daily cume for The average daily cume for number of listeners to 17.5 million. tions, and as we persons 6+ during the month WCBS-AM among the station on April 2 -Alexandra Cahill Jeffries moved into 2008 and of March (Monday -Friday, 6:30 persons 6+ on April 1 (6:30 p.m. -10:30 p.m. -10:30 p.m) for news (6:30 p.m. -10:30 p.m.), the date of looking forward, we wanted to make sure we WCBS-AM/, according p.m.), the date of the the second game of Hispanic Ad Agencies had someone 100% focused on our two great to Arbitron's PPM. New York Yankees' the home series. stations," OM Michael Erickson says. regular season home Form PPM Council opener. With Jeffries' appointment, Star APD/ Followingconcernsraisedduringits MD/afternoon host Darren McPeake exits, recent semiannualconferenceinSan as his position has been eliminated. Antonio, the Assn. of Hispanic Advertising -Keith Berman Broadcasters Big And Small Agencies has formed an advisory council toaddressthepotentialimpactof More AGs Suggest Free Reject FCC's Localism Plan Arbitron's PPM ratings service on the Satellite Service Small- and large -market broadcasters have given the FCC a thumbs down on its proposed local- Hispanic marketplace. ism rule changes, suggesting that they could suffocate the very thing the FCC seeks to inspire- AHAA chairman JoséLópez-Varela Attorney General Douglas Gensler localism. "Small companies need the benefits of economies of scale to achieve financial stability," says the association believes the PPM is the and attorneys general from , noted some 20 small broadcasters in their FCC filing. "Requiring small broadcasters to build mul- right path to take. "Our goal is to ensure and Washington have asked the FCC to tiple, duplicative main studios in the same market would not increase public access to their locally that the methodology and design of the block the proposed merger of Sirius and owned and operated stations" and could force broadcasters out of business, the companies said. Hispanic sample is executed in the most XM, citing anti -competition and harm to In its 256 -page filing, the NAB rejected the FCC's apparent notion that broadcasters are not representative way," he adds. consumers. However, if the FCC approves in touch with their communities' needs. Broadcasters understand that "serving the needs of AHAA Touchpoint committee chair- the merger, the AGs urge it to require the their communities is the cornerstone" of the business, the NAB wrote. Without local program- woman Isabella Sánchez, who also serves as combined entity to lease some spectrum to ming and services, "broadcasters will lose viewers and listeners and thus the advertisers that VP/managing director for multicultural ad a separate company that would offer are the lifeblood of their business, especially in today's highly competitive media marketplace." agency Tapestry, was appointed to chair the diverse programming for free. The directive, The NAB added that the FCC "has no factual or legal basis to turn back the clock to rein- council, which will also include represen- sent to the FCC April 24, mirrors a March state a myriad of regulations that the agency found ineffective and unnecessary in the less tatives from Hispanic broadcasters and 27 letter sent by 10 other state AGs. competitive media marketplace of the 1980s." advertisers. Jackie Madrigal The only entity that has made a pitch to lease It appears as if commissioner Robert McDowell is on the same page as broadcasters. In satellite spectrum is Georgetown Partners, a pri- an April 23 address at the National Press Club he questioned reinstating the old rules. "The NEWS UPDATES AROUND THE CLOCK: www.RadioandRecords.com vate equity operation. Jeffrey Yorke potential Orwellian implications of such policies are chilling," McDowell said. Jeffrey Yorke

MAY 2, 2008 24/7 NEWS ONLINEa www.RadioandRecords.com3 WWW.RADIOANDRECORDS.COM: INDUSTRY AND FORMAT NEWS, AS IT HAPPENS, AROUND THE CLOCK.

CBS Commits To Posting,Arbitron's Patchen Apologizes ForMOVERS Unveils Digital Network Gap 'Off -The -Cuff' Cume Comments Group appoints Daniel In an effort to improve credibility with J. Wilson CFO. Wilson While the April 25 Arbitron PPM conference call and webinar was meant to advertisers, CBS Radio says it has com- will serve as CFO of mitted to posting ratings for its clients. update clientsandpress on the status of panel installment in markets GAP and - The company made the announcement as well as sample performance versus benchmarks, what transpired during based offshoot GAP - April 24 in front of roughly 475 clients in the Q&A portion of the meeting is what might most be remembered. WEST and take a seat Wilson , at the first in a series of local - After making comments that were interpreted by some in atten- as a Gap Holdings market road shows to talk up the newly dance as disparaging of radio, Arbitron's Bob Patchen issued an apol- board member. He has more than 20 years of named CBS Radio Digital Network. A ogy April 28 for what he called "off-the-cuff, opinion -based remarks." media finance and operations experience, the practice in the TV industry, "My comments suggested a link between lower cume estimates last six with American Community Patchen Newspapers, as VP/CFO ... Former Vangard posting involves broadcasters providing and reduced interest in radio among young adults," Patchen said in a Media Associates president John Moran joins clientswithprenegotiatedaudience statement released by Arbitron. "I want to apologize because my response was both irrele- CBS Radio/ as director of sales. Market vant to the question being asked and a gross overgeneralization on the topic." delivery guarantees. manager Debbie Kenyon had been serving as Updating plans to combine its online Patchen's original comments came in response to a question from consultant Randy director of sales for the cluster ... Former stations with AOL Radio's online streams, Kabrich who wondered why the year-to-year cume audience trend in Philadelphia was down Clear Channel KRFX/Denver top CBS brass say it has begun integrating when Arbitron has repeatedly contended that cume for stations would go up with the PPM. APD/MD Steve Payne joins Jones Radio itsterrestrial and Internet -only stations Cox Radio CEO Bob Neil, who employs Kabrich as a consultant, issued his own statement. Network as assistant OM for JRN Rock into a single online player to be named "What does it say about the quality of the research, when the chief research officer is making Classics. He replaces Dusty Scott, who is now play.it that will allow users to access streams statements before he has his facts straight? This is one more reason why we need the sci- OM for the JRN Variety Hits format. from all CBS Radio stations, sortable by ence verified by the [Media Ratings Council] before the PPM rollout continues."-Ken Tucker market and format. Additionally, listeners SHAKERS will be able to share streams, and Charles "Andy" Whatley is named director information with other users and friends Report: CPP Up In Robbins Reverberation: NAB of salesandnew business development at via AOL's Instant Messenger and e-mail, Philly, Houston Program Planner Ousted American Media Services Interactive. He and and share personalized stations. most recently served as VP of advertising -Keith Berman and Paul Heine Cost -per -point (CPP) is up in Arbitron Pam Magnani, one of the NAB's top plan- and strategic relationships at ad insertion PPM markets Philadelphia and Houston, ners who played a role in booking actor software provider Kiptronic ... Matt Hyland Renda Signs With according to a report from Annapolis, Md.- Tim Robbins at the group's convention joins Cox Radio as general sales manager of Emmis Interactive For based Research Director. last month in Las Vegas, was let go April 23. country WPTI, oldies WRKA and classic rock InPhiladelphia,wherethePPMRobbins' opening keynote address-a WSFR/Louisville. He splits duties with Amy Digital Services became currency in April 2007, there hascynical, sometimes humorous, expletive - Torres, who will continue to serve as co -gen- Emmis Interactive, a been a 21% increase in adult 25-54 CPP, filled attack that challenged broadcasters to eral sales manage. Hyland arrives from the Cumulus cluster in Lexington, Ky., where he subsidiary of Emmis according to the study. Houston, whichadd balance to what he called a "danger- was general sales manager of news/talk Communications, came onboard in July 2007, has seen a 40%ous lack of diversity and opinion" on WVLK-AM and country WLXX (the Bear)... increase in CPP in the same demo. America's airwaves-stunned many in the has begun marketing CBS Radio news WWJ/Detroit director of its services to other The study used two years of SQAD data Hilton ballroom on April 14. programming Georgeann Herbert adds direc- radio and media for adults 25-54, Monday -Friday, 6 a.m.- Magnani's boss, NAB executive VP/head tor of digital media duties for the cluster, a companies. Now a midnight. (SQAD tracks market CPPs.) Itof conventions and business operations newly created position. The veteran program- stand-alone entity, examined CPP in the top 10 markets and , declined comment. mer served as OM of WBBM and Esayian led by Chicago - their associated embedded metros. Jeffrey Yorke WMAQ/Chicago before joining WWJ in 2000. basedco -presidentsRey Mena and In markets where the PPM is not yet cur- Deborah Esayian, itsfirst U.S. client is rency, the CPP has remained basically flat. Renda Broadcasting,owner of 25 radio -Ken Tucker 35 PIVOTAL RADIO stations in eight medium to small U.S. markets. The -based broadcast- Commerce OKs Return EVENTS IN R&R HISTORY er has contracted with Emmis to set up its Of Cross -Ownership Ban entire interactive operation. 1985 Emmis Interactive has worked with 10 The Commerce Committee sent to the broadcasters and publishers since its foun- Senate floor a resolution to nullify changes Birth Of The Classic Rock Format dation in 2003. In addition to client train- to the longtime ban on same -market com- 0:hers may have tinkered with the concept, spread to City, Washington, Los ing, the company's services include a pro- mon ownership of a newspaper and a broad- but Jacobs Media president Fred Jacobs is Angeles, Detroit and, eventually, most prietarycontent management system caststation. The resolutiontargetslast credited with creating the classic rock for- U.S. markets. known as BaseStation. Esayian says the sys- December's FCC vote, along party lines, that mat in 1985. Recognizing the burgeoning Looking back on classic rock's 20th tem offers Web 2.0 functionality and busi- permits daily newspapers in the nation's 20 power of baby boomers and the music that anniversary in '05, Jacobs said, "There were ness analytics "to help us understand and largest markets to own either one lower - galvanized them, the consultant was also two outside events that helped jump-start zero in on a particular listener and their rated TV station or a radio station. Cross - armed with research from his days as direc- the format. The first was the invention of the habits and practices, allowing us to capi- ownership would continue to be prohibit- tor of FM radio research at ABC and a pro- . All of a sudden, boomers were talize on opportunities with [Arbitron's ed in smaller markets. gramming stint at rocker WRIF/Detroit. marching into record stores rebuying all of PPM ratings service] coming." The resolution'schief sponsor, Sen. The first classic rock beta station the great music they grew up with. And it In 2006, Emmis launched a national Byron Dorgan, D-N.D., says he expected Jacobs created, with the help of program- sounded better than ever. The second event mobile messaging program and became the measure to pass the full Senate.Thebill mer Tom Bender (now senior VP/GM of was the infamous 'New Coke' gaffe. As soon the first broadcaster to add customized has 25co-sponsors,includingboth Interactive), was KRQX- as Coca-Cola recognized they had made a iTunes music stores to its sites.The features Democraticpresidentialcandidates.The AM/Dallas in 1983. Later in '85, Jacobs major mistake, they embraced the word have helped some of its stations boost Bush administration has long indicated it signed its first FM station, WMMQ/ 'classic; endorsing the term and helping to online revenue to 5% of total station rev- would veto an attempt to reimpose the 32 - Lansing, Mich. From there, the format emblazon it in popular culture."-Mike Boyle enue. Alexandra Cahill year -old ban. Editor & Publisher staff report

4 24/7 NEWS ONLINE www.RadioandRecords.com MAY 2, 2008 WWW.RADIOANDRECORDS.COM: 24/7.

DECALS GO EVERYWHERE

ByJefferey Business BriefingYork

CBS Revenue Soars While million.Entercom reported earnings Radio Drops 9% of 13 cents per share, beating the CBS Corp. posted a first quarter that expectations of Wall Street analysts far exceeded Wall Street expectations, who forecast a 6 cent return on rev- despite a 9% drop in radio revenue enue of $94.9 million. The perform- caused by a steep decline in ad sales. ance was a marked improvement over The company says its net earnings first-quarter 2007 when Entercom soared to $244.3 million, or 36 cents reported a net loss of a penny a share. per share, from $213.5 million, or 28 Entercom says its free cash flow cents per share during the same peri- increased 67% to $11.4 million and od last year, while revenue remained earnings before interest, taxes, depre- steady at $3.7 billion. ciation and amortization increased 3% CBS same -station first-quarter radio to $26.5 million while same -station revenue decreased 9% to $363.5 million net revenue fell 4%, same -station from $397.5 million, while operating operating expenses dropped 3% and income fell 27% to $115 million, from same -station operating income $156.8 million.The company pointed decreased 5%. Entercom also sliced its to weakness in the radio advertising quarterly dividend to a dime from its market and the impact of radio station usual 38 cents per share. Grab attention... divestitures. The decreases, CBS says, Need to boost your station branding? were partially offset by the recognition Do it by printing decals. Listeners of $10.4 million of revenue associated FCCGives Three Weeks' with the company's former agreements Advance Notice LOVE them and they'll drive them all ., n.No with , which were con- Succumbing topressure from his fel- other item can take your station s cluded during the first quarter. low commissioners, FCC chairman far for such a low price. Kevin Martin says the FCC will announce the topics to be discussed at At Communication Graphics, we Entercom Beats Street As theagency's monthly open public have been an integral part of the Q1 Rev Falls To $95.4M meetings no less than three weeks thil0fs&60 Entercom's first-quarter net revenue before the meeting is scheduled to broadcasting industry for 35 years, declined 4% to $95.4 million while occur. The topics will be posted on providing the best in printed prod- station operating expenses decreased fcc.gov The chairman had been under ucts to stations across the country. 6% to $63.7 million, and station oper- pressure from fellow commissioners to ating income dipped 1% to $31.7 givethe public more notice. Our #1 goal is your satisfaction --- from the products we print to the Transactions at a Glance customer service we provide. M&M Broadcasters' KJSA-AM/Mineral Wells, Texas, to Business Radio Dallas Licensee for $7.5 million ... Aureo Matos Barreto's WYAS-FM/Las Piedras, Puerto Rico, to Radio Sol Call us today and let us help you 92 WZOL for $4.5 million ... Jerdon Broadcasting's WEAI-FM/Lynnville and WLDS- AM/Jacksonville, Ill., to Jacksonville Area Radio Broadcasters for $2 million ... Intermart with your next branding project. Broadcasting Pocatello's KEGE-FM/Pocatello, , to Gap Broadcasting for $1.09 million ... Intermart Broadcasting Twin Falls' KSNQ-FM/Twin Falls, Idaho, to Gap Broadcasting Decals Static Labels for $1.03 million ... Donald and Donna McCuon are selling their 90.9% interest in Dolphin Magnets Media Fold Communications, licensee of KUIK-AM/Hillsboro, Ore., to Spencer Rubin/Westside Radio, for $1 million. Artwork Deal of the Week WFKB-FM/Boyertown (Reading), Pa. PRICE: $22million TERMS: Asset sale for cash BUYER: Nassau Broadcasting Partners, headed by president/chairman Louis Mercatanti Jr. Phone: 609-452-9696. It owns 52 other stations. This represents its entry into this market. Samples of our printing SELLER: WDAC Radio, headed by president Richard Crawford. Phone: 717-284-4123 FORMAT: Classic hits BROKER: Blackburn & Co. COMMENT: WDAC Radio's WFKB-FM/Boyertown, Pa., to Nassau Broadcasting Partners for$22million, consisting of a $5 million down payment and the balance in cash at closing.

2008 Deals to Date THE DECAL COMPANY Dollars to Date: $416,398,331 (Last Year: $565,036,632) www.cgilink.com (800) 331-4438 Dollars This Quarter: $77,107,403 (Last Year: $67,758,920) Stations Traded This Year: 242 (Last Year: 401) Stations Traded This Quarter: 89 (Last Year: 153) LONG-LASTING UV INK FADE RESISTANT BRILLIANT COLORS

MAY 2, 2008 24/7 NEWS ONLINE [email protected] 5 R&R Weekly Magazine R&R Country Daily

Mf R&R;,,,!!.! R&RCOUNTRYnrnY POINT I,r GRACE ~PM=R&R Cunha hinter Chart The Next Chapter The \M Country Indicator can btl.n IIr current evolution in He rummer wweelPirms P.mMRreAaW1 Pwateme o.a. rrmm.n.nr. Co.Ain Whaler CUR er in the I, nina It ununrolled a lI d I*h.rt 1111 Oes cI Y Ithe recently expended d R1Comity sa°norw tyñrr:°e.e.::.b+:é.u0eoul`wm:. laW.eeeCmeln,uWl. ahem wl. eppnrtetlmlmly In me papa el NA Cmrmry Rued,. R&RCountry Hotfax M1rwW .IaeMan.Ñ rrtlw 011eatian Illoi fu and the 10 matron Moen of to BD uriesen tall will no longer :á..N+.I.e+.wM in the try sectuofthe RRrow ~meow In piece ol he e`°°'...e tl,.i...a:++1rMMe raM 4 brMr bane' 111.1.111re 0.1 1,0.1,ledr alien innthe urn ad lluln. o. ra ple.ed in MOO.,e lrhw cart I..lure called Counted IndIaer 1111hhlhn. lb. n.w weekly Raton TWA N On Phew Chem M due..rNevglmnÑw CwMeta.u b[IY wIII be lad by the maw, No. I eon.,on, loll.. by towe..r Meer TRACY nee. 1111., Most I 1.11. Kaye end Indicator Anal.... »iiw he es LAWRENCE fa Intlenoe 11.nutivel let will he populated nth week by thou win prror.wNM1.uppgew nmrbepw. .,..®me.MM Me. m.... MPmmm,..m. wsr* M.. that ppeee on the OAR font, Indwalor can, but do not muter MOM PAM 1A, the hte.lY nnklnge en Ihr eudleue baud OAR Country chill 1. pal el %blights N to drew attention 10 er mda m Rere*w en nee l.e mere na.r e.... m~Om Ww Inle.11tal Is sectionst hey. of en aryl rudtcamrpeel en the A. Country Indlnlur 10M01 elme 1r A aTyereiuumMw..hae i.xwÑYw IÑtaelíirt.~IW can. Mr e.m'le. Trent Elllmon Inds the week'. Indicates Lulu ai Aim V. WM 1m wt. Broken In' Ife,dmMunami ylorid/IlunlerbkldntheIato h.hen e{.9:4wpqueM6M1r Mb01 1 ur ae uteen0p1Wo MskCG ha/rwM P Pee Ore.r rank.. Indicator !selunva on Ilia week, chat, whhh drew. 310 plot a1 !s Ranch emu eI.WN.MI. Hoar Mg Ranh 3 gol M1 Realm week Other ee mW ....enea, CM unroof ln Hie week,k, II!ountry Ihulkm Man include but Pelmei.l I1RMiMi>0A1.u. CPI bese Buhr ' le Mi 111101.1° f Lac 'Don't Nate Me for ..1' You Meek On A Ihm111 MorkMerl Rick Nuck.bl0 `I UI Yau Covered" Illn0Cea'h, aria Irk Chun h'r I I11 of Money My Kul of Inver !Motto, Nnhvlllei wuT\e C\irwpFernumrCMarfuÑlpNl.f1/n\Mr New therap Coro will ony0that hen leaddmrtuWrwtbMo A.IrseµMrpk9.tlYra.r try be Inerutulylu.dABIridiuunraütlu.1 real Heye.y n peer 3.°M concurrently un the MR Cunt,cart.and raw p Inceau in ploy. ever ae.pweárt.0rr.w wW\slw rWneeMwV the p.ioue week. Pll b Mw.e to eempMle IRI t'punlry Indleelor earl will .Dp.or ev.e dA.i iÚU UIUN I1,,N1 week .n 1118 MUAIa yrpMt\ AnYom wleh1111 m .ubeurlb to ARI Nult 'mir THE DEBUT BEI. FARE FROM

, PHIL STACEY

Ne. P. Pb.IleA1Am Ca Y~Mey. M MN. »r wu°irb.nwlMeiwCri imwpirwa.+.nl.w' e.rCoVylrlwM 0Mu° Mee M wd. wruAw nwr4vw.Mlnriyrw cankruswa uPm anertlldeao mug m W'%.w.PI memrew Nin. pl. +,IIIST CLICK HIRI rek.-p..INyN..pM wl.ny... be.kM.aPevd n.d Me..W.m ble.M+aM: bn.rpeNReNmM:m::.Wom.w..andm,r.e Mo. 1. 01 elm á :.+M".e:::... es. nee. PJ Pilo ener..Nu..rmmr..n..nin.

.Imeae.rlel. MyN.ri1ryh.enAM.w,a.u..Re,Auem. O.M°bmt mM rgpprny.n.MterdMñr b N NpNe

temn pam M P r.rlwo n°f Me W fupMd wouwile r..IwolRl..ktlml YPwwniiapr yreµ 141-111111~111111111~11L__ _ PMAPÍWYIwerilel YiMeVwhÍW.eaeornrN ). mmaROrmoyYMRv.vwm Pe re T. Ab.11hm(CWiWn NI w..r.uu.IGmrNW rae .n waww 1MU ALUMlDler9~ rip 0[1 ~0101 010310n, MR Ma. De1e MeM I.s..hM ~Mu MT 1RAn MOPwP r.n..nn. W. ne .en ee.e.

len ! w .a. .w. Wee Ih.e.un.IwsNeno.. w°uwr 1wa. Ma1Mwp PaM..ww.. W1.a.a..1o. 'rrre .Mew vapn M Mero; e.CM. awI mp1M.>w

w bwa.'w rrwwwN awnswtAñrpwapw rw.weew`M:t:rr:riwµñwa` Maw +wm..rmMwW. °-.M Delivering Country ~.5..3=1 '.a To Country For 35 Years ..M A.. :r.>w..I::dm.... Subscribe at radioandrecords.com GEORGE STRAIT SPENDS A SECOND WEEK ATOP :OUNTRY WITH "I SAW =00 TODAY," HIS FORMA RECORD 43RD CHART -TOPPER. THAT SUM IS ONE MORE THAN THE COMBINED TOTAL 'I've been in this OF ALL THE OTHER ARTISTS business for two - IN THIS WEEK'S TOP 10. and -a -half years, Contents,E#176.MAY 2, 2008 and the first thing people do is talk about the negative. FEATURES We intend to 16 RADIO'S EXTREME MAKEOVER embolden, cajole, Radio 2020 aligns the NAB, RAB and inspire and, if we HD Digital Radio Alliance with a unified have to, beat people cause: It's time to take the offense and with sticks, to hear FORMAT Page Artist / Title remind consumers, advertisers-and the facts.'P16 CHR/TOP 40 26 / the industry itself-why radio still rules. 33 Featuring Static Major / Lollipop URBAN Lii Wayne Featuring Static Major / RHYTHMIC SPECIAL Lollipop 28 KEYS TO LONGEVITY URBAN AC Raheem DeVaughn / Programmers discuss how they've lived Woman long and prospered during lengthy RAP [ Lil Wayne Featuring Static Major / Lollipop stints at one station. GOSPEL 44 Marvin Sapp / Never Would Have Made It 34 THE EVOLVING DOOR CHRISTIAN AC / Longstanding label executives evolve Let It Fade with the times, wear more hats to thrive. CHRISTIAN CHR Jeremy Camp / n No Matter What It Takes / 36 CHANGE IT UP Devastation And Reform PDs tout perspective on veteran SOFT AC/ INSPIRATIONAL n / artists' keys to longevity. Every Man COLUMNS COUNTRY sic George Strait / I Saw God Today 74 PUBLISHER'S PROFILE 25 CHR/Top 40 AC Colbie Caillat / After 46 years in the business, Schrutt 28 Rhythmic Bubbly & Katz CEO Norm Schrutt is still 40 Urban HOT AC Sara Bareilles / Love having the time of his life. 45 Christian SMOOTH Kenny G / 49 Country Sax -o -loco DEPARTMENTS 52 AC/Hot AC ALTERNATIVE / Rise Above This 10 MANAGEMENT/MARKETING/SALES 56 Smooth Jazz Disturbed I 58 Rock Inside The Fire How radio personalities can save their 63Triple A ROCK Puddle Of Mudd / jobs and radio at the same time. Psycho 66 Latin TRIPLE A R.E.M. / 70 National Supernatural Superserious 14 STREET TALK Big Ron signs off: Radio eulogizes AMERICANA 65 James McMurtry / Just Us Kids legendary CHR/top 40 jock "Big Ron" REGIONAL MEXICAN 67 La Arrolladora Banda El Limon / O'Brien, who died April 27. Sobre Mis Pies LATIN POP 6ó Mana / Si No Te Hubieras Ido 20 NEWS/TALK/SPORTS KTAR/Phoenix maximizes opportunities TROPICAL 69 NG2 / Ella Menea to get its brand out there. LATIN RHYTHM 69 Flex / Te Quiero 23 THE SPIN LATIN ROCK / ALTERNATIVE 69 Disidente / Enemigo Lil Wayne's "Lollipop" licks three charts.

24 SOUND DECISIONS Country icon George Strait keeps COLBIE CAILLATS cruising atop the charts. Plus: Dallas "BUBBLY" LEADS AC FOR rapper Lil Wil makes his mark; Jason AN 18TH WEEK, BECOMIN`. Mraz's EP extravaganza. ONE OF JUST NINE SONGS IN THE CHART'S 47 -YEA HISTORY TO REIGN FOR AT LEAST THAT MANY FRAMES. UNCLE KRACKEF'S WWW.RADIOANDRECORDS.COM: "DRIFT AWAY" HOLDS THE RECORD WITH 28 WEEKS ON TOP IN 2003-04. What's tDji F May 5 May 6 May 7 May 8 May 9 Beasley Discover Cox Radio Saga, Salem and Winter 2C08 Radio and Records is published weekly, euept tie last week of December and the first week of January. Subscriptions are available for $325.00 per year (plus applicaole ;ales tax) in the , $330.00 in and , New Broadcast Group tomorrow's hits reports first- Radio One Arbitron results and $495.00 overseas U.S. funds only from Radio&R cads Inc., PO Box 16555, North Hollywood, 91615- releases first- today with quarter announce first- arrive from 9338. Annual subscription plan includes the weed re.sraper plus two R&R Directories issues and other special pub- lications. Refunds are prorated based on the actual value cf issues received prior to cancellation. Nonrefundable quar- quarter financial HitPredictor. earnings. quarter results. Greenville, N.C.; terly rates available. All reasonable care taken but no esxons bility assumed for unsolicited material. R&R reserves This Click on Stay tuned Keep it all rights in material accepted for publication.Allletter. addressed to PAR or its Editors will be assumed intended for results. Spokane; and Charts to Radioand- locked on publication reproduction and may therefore be used k- His purpose. Letters may be edited for space and clarity and Bookmark West Palm may appear in the electronic versions of R&R. Tx voter assumes all liability regarding the content of the letter and Radioand- Records.com Radioand- Beach. its publication in R&R. Nothing maybe reproduced ñ.hule or in part without written permission from the Publisher. Week Records.com for coverage Records.com © 2008 The Nielsen Company Click of for coverage and analysis for coverage POSTMASTER: Send address changes to R&R, PC 6x 16555, North Hollywood, California 91615-9338 and analysis Ratings Under Canadian Publication Mail AgreementNo.879 return undeliverable Canadian addresses to DHL Global and analysis Mail, 7496 Bath Road Unit 2, Mississauga, 0NL4T L2 Online What'saMiracle in Media? "Th n 340radio stations rai.stForestersY Child'reris Ufs insurance is what we do. \firm cJ e - Network Helping children is who we are. the nllicnce of premier hospitals for children $52 millionfor local kidst

On March 13th, Neil T Lynn from the hit T-show "Scru s" and the cast of JO imp rov Theater j oin-d- hildren's Miracle Network to ce1-'rate10 yearsof Radiothons heal local kids,. Radiothon stations were awarded a ''MIM" in honor of their creativity in sharing the incredi`'le stories of kids treated at childrenis hos itals,. Here's the bestof thebest,recognized at thisyear's Miraclesin Media

Ken PetersonFounder's Award for Radio Stationof the Year - B98.5KURBm"M, LittleReek,

Station Supporterof the Yea- - El Pistoltrp,TOJO -M, z La -ut Buena105.1, -nicago.

Change Banditsof the Year - 104.3 MYfm,Los _ng 1Gs,CA

Event Imaging - 98

Change BanditsPromo Piece - Rt d 102.3Harris'urg/Lancaster,

Staff Story - Mix 101.5WRAL Ral t igh ,N"

Family Story - TX KHKX, KICKS99.10dtssa,

Patient Story - Ottawa, CN 106.9 OhlBar ;K 7,B

Memorial Story - Kiss 106.1KBKS Seattli

Innovative - 103.7 WIBR Sringfi?1d, IL

Most CreativeSponsorshi? Award - g alris Ent -rcomSacramento andUC ';hildrtr , s Hosita1

©2008 Chikiren'c Miracle Network RMANAGEMENT / MARKETING / SALES

want to make the movie, but they were con- vinced by Clooney's star power, his passion and willingness to roll up his sleeves for something really cool. In the end, the film that the Financial Bosses How radio personalities can save their jobs and radio at the same timedidn't understand cost only $7 million to pro- duce and made $54 million. Clooney received multiple Academy Award and Golden Globe nominations and a nice piece of the back end. Perhaps Clooney is on to something here. The Essential Financial Bosses in radio need your creativity and passion in a similar way to jump-start new concepts, new content and growth. Frankly, radio is going to continue to decline if radio tal- Air Talent ent doesn't come to the rescue.

Radio Growth Driven By Talent Radio's biggest growth recently has been on the Jeff VcHugh Web, and most of what truly drives clicks and hits [email protected] comes from talent. Podcasts are growing, and be- cause of restrictions on podcasting music or com- elationships are not defined by good times, but by adversity.mercials, about the only thing we can podcast is Most people get along fine when their biggest difficulty is the work of talent. Start a podcast and work with rchoosing pizza with or without anchovies. But you'll witness your sales manager to include a paid sponsor. people's true character when they face something like illness, (NPR does this now on iTunes.) Learning how death or, say, a troubled $25 billion buyout. The relationship is simple. And you'll find that college interns are happy to edit podcasts all day for credit. 'Frankly, between radio talent and radio management is being tested by radio is Web video is also huge. Keep a camera handy going to a litany of industry tribulations, and we're seeing now what everyone is madefor events, stunts and in -studio guests. Unedit- continue to of. Some valuable talent is feeling not so valued anymore. It's helpful to takeed, rough video seems to be more popular than decline if frustration and worry and turn it into positive action-and a useful adage is,the slick, produced stuff. Again, make sure the radio talent "Seek first to understand, then to be understood." A good start would be in video is open to sponsorship. Apple software doesn't gaining a better understanding of what's on the minds of management. First, Garage Band, iWeb and iMovie are easy ways to come to the let's shift your mind -set and reveal whom you are actually working for. Insteadpost audio and video on the Web. All are intu- rescue.' of one boss, you now have two. itive and user-friendly, even for the most tech - phobic talent. -Jeff McHugh Create new on -air content. Dream up a voice - Who's The Boss? intangible concepts like product quality, talent or tracked weekend specialty show or something fun Your first boss is your GM, your PD or your community service. It's important to tie research, on your HD channel. Is there something you've company's CEO. We'll call him or her your show producers and contests directly to revenue,always longed to do on the air? Follow Scott Broadcaster Boss.Your second boss is your Fin- or Financial Bosses will be inclined to cut them Shannon's lead and start something in your base- ancial Boss: the investors and shareholders who in lean times. ment, as he did with his True Oldies Channel. loaned gobs of money to your company so they You will never meet your Financial Boss. If you What about brilliant promotion ideas? Steal six could buy the station where you work. With big want to impress your Financial Boss, you're going revenue -generating brainstormsfor morning loans like that, your Financial Bosses don't sim- to have to work through your Broadcaster Boss. shows online at JeffMcHugh.com. ply expect to be paid back with interest. They So now that we understand a bit more about Don'tunderestimatetheimportance of also want a direct say-so in how the company what drives your Financial Boss in radio, let'sschmoozing advertisers, who still love meeting operates, with a keen eye on anything in theexplore what makes talent valuable in otherthe star voice on the radio. Personal relation- expense column, including your salary. entertainment industries. ships will sway clients and bring you more It's sometimes your Financial Boss, not your endorsement deals. Ask to go on one sales call Broadcaster Boss, who decides whether your sta- each week. tion does research, if you can keep your produc-Consider Clooney For more on the security of your gig, search er or if you get fired. When your BroadcasterYou may believe that George Clooney has itonline for a brilliant article called "The Best Boss does something you don't understand andcushier than anyone alive. However, did youWays toBulletproof Your Job" by Donna he or she can't fully explain why, it may beknow that Clooney sometimes has to work three Rosato of Money magazine. Another good read because your Financial Boss ordered him or herjobs to ? is "First Hired, Last Fired. How to MakeYourself to. With radio's decreasing share of the advertis- During the making of "Good Night and Indispensableinan Ageof Downsizing, ing pie, your Financial Boss is hounding yourGood Luck," Clooney wrote, acted and direct-Mergers and Restructuring" by Robert and Broadcaster Boss day and night. ed. This would be like a morning radio talent Susan Bramson. The authors did some interest- Your Financial Boss is not focused on revenue, doing show prep at 3 a.m., hosting a show from ing research into the minds of 60 bosses and but on growth. If your show brought in $100 mil-6 a.m. to 10 a.m. and then working until 7 p.m. produced great tips on how you can become lion this year and $ last year, you as PD. difficult to get rid of. might expect your Financial Boss to be overjoyed For doing all three jobs, Clooney was paid $3. Heck, you might even get a raise. /OR with $200 million. No. He or she will be throw- That's $1 eachforwriting,actingand ing hissy fits over zero growth. directing. Clooney also mortgaged his house toJeff McHugh is a 25 -year broadcaster. He works part- Your Financial Boss understands numbers, butmake the film. time with the Randy Lane Co. and is producing a film financial courses in business school never address This was quite a risk. Financial Bosses did not on marketing to women.

10 24/7 NEWS ONLINE @ www.RadioandRecords.com MAY 2, 2008 THE INDUSTRY STANDARD FOR MUSIC MONITORING

011~itil

nielsen CONTACT AFFILIATE RELATIONS TEL: 914.684.5509 E-MAIL. BDSradio@BDSon'ine.com CONTACT IN CANADA TEL: 604.735.4861 E-MAIL.: [email protected] RJR MARKET PROFILE Edited By Katy Bachman and Alexandra Cahill n a market populated by major corporations including Starbucks, Microsoft and Boeing, a nuni- 11 of the local media outlets are operated by smaller, local -based companies including Fisher ICommunications, Sandusky Radio and the Seattle Times. The Seattle Times is one of the few remaining major -city dailies independently owned and operated. Not immune to a soft ad market, the Times recently slashed 200 from its staff -and closed two suburban news bureaus. Under a joint operating agreement, the Times handles circulation for Hearst's Seattle Post- Intelligencer, the oldest morning paper in the state. Both papers team to produce the Sunday edition.

Fisher, which recently trimmed its radio portfolio except for Idol" -stoked station's Q13 Fox News@10 had the largest late - a trio in its hometown, is one of the three companies to oper- news viewing audience at either 11 p.m. or 10 p.m. among all TV DMA Rank: 14 ate a TV duopoly in the market, along with Belo and Tribune. major demos. Population 2+: 4,354,799 Cox TV has the CBS affiliate (KIRO-TV) and CBS has Despite strong competition from the nation's largest radio I TV Households: 1,782,040 KSTW, its owned -and -operated CW affiliate. groups, Sandusky has the top -rated station,AC KRWM (Warm KING -TV, Belo's NBC affiliate and longtime news leader 106.9).A year ago, Bonneville entered the Seattle market, pick- No. Of TV Stations in the market, produces "Evening Magazine," one of the fewing up three stations via a three -market station swap with (Net./Ind./Public/Loc. Cable): 9/5/3/0 local daily newsmagazine programs in the United States.While Entercom, which now has four stations. Radio Metro Rank: 25 KING has dominated late news and other news dayparts for As for out -of -home, Titan Worldwide has the contract for I Population 12+: 3,328,500 12 years, the station was knocked off its perch in March by King County Metro Transit, the sixth -largest transit agency in No. Of Radio Stations (Rated): 31 Tribune's Fox affiliate, KCPQ-TV. The scrappy, "American the nation. -Katy Bachman

Seattle DMA Wo US % Market Demographics (vs. US) Men 49°/o 49°/o 20% 19% 20% 19% Women 51% 51% 18% 18% 17% Married 59% 57% 15% 14% 15% Never Married (Single) 25% 25% Widowed/Legally Separated/Divorced 17% 18% White 87% 83% Black/African-American 4% 12% 18-24 25-34 35-44 45-54 55-64 65+ Hispanic 7% 13% Other 5% 3% Market Household Income (vs. US) Employed Full -Time (35 Hours Or More) 52% 50% Employed Part Time (Less Than 35 Hours) 14% 15% 21% 20% .. Not Employed 34% 35% 17% 17% No Children In Household (Under 18) 60% 59% 12% 12% One Or More Children 40% 41% Two Or More Children 22% 25% Three Or More Children 8% 10% <$29,999 $30K-39,999 $40K-49,999 $50K-74,999 $75K-99,999 $100,000+ SOURCE: SCARBOROUGH USA+, RELEASE 2 2007 SOURCE: SCARBOROUGH USA+, RELEASE 2 2007, DMA MARKETPLACE

Local Ad Revenue (Mil) Local Online Ad Revenue(Mil) % CHANGE LOCAL NATIONAL TOTAL SHARE 2006 2007 2006 TO 2007 Pureplay $74.2M $297.OM $371.2M 68.3% Newspaper $285.OM $285.2M 0% Newspapers 43.5M 12.6M 56.1M 10.3% Spot Television 439.2M 281.0M -36°/o Magazines 1.2M 48.1M 49.3M 9.1% Television 6.5M 33.1M 39.6M 7.3% Radio 139.1M 160.8M 16% Directories 13.OM 8.5M 21.5M 4.0% Outdoor 61.8M 69.9M 13% Radio 2.1M 1.3M 3.5M 0.6% Local Magazine 5.6M 5.5M -2% Other Print 1.8M 0.2M 2.OM 0.4% Total 930.7M 802.5M -14% Total $142.3M $400.8M $543.1M

SOURCE: Nielsen Monitor -Plus, DMA ©2007, Borrell Associates, estimates based on Q4 figures, DMA

COLOR KEY: SQAD Cost Per Point TV Monitor SQAD Cost Per Point Radio Monitor TELEVISION EARLY LATE RADIO ATrending P25-54 EARLY AM NEWS PRIME NEWS P18-49 AM DRIVE MIDDAY PM DRIVE Upward

March '08 $344 A$602 A$408 March '08 A $268 A $255 A$272 $279 tip Trending February '08 271 327 Y 58 r395 February '08 261 Y 247 268 Downward

December '07 294 361 A676 A 42 December '07 r273 253 Tr 285 September '07 254 299 562 357 September '07 288 251 299

SOURCE: SQAD Q12008, DMA SOURCE: SQAD Q12008, METRO

12 24/7 NEWS ONLINE @ www.RadioandRecords.com MAY 2, 2008 RADIO&RECORDS

President & Publisher Erica Farber [email protected] (323) 954-3422

EDITORIAL Director of Music Operations Josh Bennett Items In Household (vs. US) Associate Publisher/Editorial Director Newspaper Readers Web Connection (HHLD) [email protected] Cyndee Maxwell (323)954-3431 Any Daily (Cume) 66°/o Cable Modem 33°/o [email protected] Wireless/Cell Charts & Music Manager Dial -Up 17°/o (323)954-3420 Michael Vogel Phone Subscriber Any Sunday (Average) 53% Executive Editor Paul Heine DSL 27°/o [email protected] [email protected] (323)954-3439 DVR (TiVo, etc-) 31% Online (Past 30 Days) 22% Other Connection 5°/o (646)654-4669 Chart Assistant Mary DeCroce 31% Senior Editor (News, Rock Editor) None 21°/o (Country, Christian, Gospel) Mike Boyle [email protected] [email protected] DVD Player (615)321-4293 (646)654-4727 Out -Of -Home Chart Production Manager Senior Editor (Features) Michael Cusson Digital Camera COMMUTING TIME Cable Penetration Chuck Taylor Cable, Non ADS 68°/o [[email protected] Associate Chart Production Manager (To Work, One -Way) (646)654-4729 Alex Vitoulis Alternate Delivery Sys. 45°/o HDTV < 10 Minutes 11°/o CHR/Top 40 Editor Kevin Carter 37°/o [email protected] ART 15°/o Digital Cable 10-19 Minutes (323)954-3433 Cable With Pay 21°/o Creative Director Josh Klenert 20-29 Minutes 14°/o MP3 Player Washington, D.C. Bureau Art Director Ray Carlson Chief/Business Editor Jeffrey Yorke 17°/o 30-59 Minutes [email protected] Advertising Artist Ken Diamond PDA R/o 60+ Minutes 4°/o (301) 773-7005 i0 Television Usage PRODUCTION Don't Commute 4% Country Editor R.J. Curtis Early AM (5-9a) 20°/o [email protected] Production Director Terrence Sanders Satellite Radio 1,6°/D MODE OF TRAVEL (323)954-3444 Subscription 7% Early Fringe (4-6p) 40°/o Senior Editorial Production Manager Carpool 10% Radio Editor Ken Tucker Barry Bishin Early News (6-6:30p) 50°/o [email protected] Editorial Production Manager Satellite TV (615) 321-4286 Drive (Not Carpool) 92°/o Prime Access (7-8p) 54°/o Susan Chicola Subscription 29% Latin Formats Editor Jackie Madrigal Public Transportation 23% Editorial Production Prime 55°/o [email protected] Videogame Rodger Leonard, Anthony T. Stallings 27% Late News (11-11:30p) 37°/o (323)954-3427 System Advertising Production Manager 28% Urban/Rhythmic/Gospel Editor Newspaper, OOH and Web: Scarborough Seattle Chris Dexter Darnella Dunham Local Market Study, Release 2 2007; Cable: Nielsen; TV: Nielsen Fall 2007 Live+7, all DMA SOURCE: Scarborough USA+, Release 2 2007, DMA D Dunham@Radioand Records.com Director of Digital Products (323)954-3421 Susan Shankin

Contributing Urban Editor Design Albert Escalante, Hillary Crosley Glorioso Fajardo, Patricia McMahon Audio/Video Stores Shopped Past 12 Months (HHLD) [email protected] (646)654-4647 Best Buy 28°/o Fry's Electronics 9% Sears 5% SALES Christian Editor Kevin Peterson Director of Sales Henry Mowry Car Toys 4°/o Kmart 4% Target 15% [email protected] [email protected] 4% (850)916-9933 Circuit City 12°/o Magnolia Audio Video 3% Video Only (323)954-3424 22°/o Radio Shack Wal-Mart 18°/o Triple A Editor John Schoenberger Costco 8% Sales Manager Kristy Scott [email protected] Fred Meyer 18% Sam's Club 2% Other Store 14°/o [email protected] (323)954-3429 (323)954-3435 Smooth Jazz Editor Carol Archer Sales Representatives SOURCE: Scarborough Seattle Local Market Study, Release 2 2007, DMA [email protected] Rosalina Correa (323)954-3419 [email protected] AC/Hot AC Editor Keith Berman (323) 954-3434 [email protected] Melissa Garn (323)954-3432 [email protected] News/Talk/Sports Editor Mike Stern (615) 321-4283 [email protected] Brent Gilinsky (773) 857-2693 [email protected] Radio Ownership News Editor Julie Gidlow (323)954-3416 Radio Spending, Past Five Months [email protected] Gabrielle Graf All amounts are in $(000's) NO. OF RATINGS (323)954-3417 OWNER STATIONS SHARE [email protected] ADVERTISER 08 -MAR08-FEB08 -JAN 07 -DEC 07-NOV Online Editor Alexandra Cahill (614) 937-4088 [email protected] CBS Radio 4 FM, 1 AM (5) 15.8 Jessica Harrell Kroger $284 $365 $219 $370 $406 (646)654-4679 Sandusky Radio 3 FM, 1 AM (4) 13.7 [email protected] Western Stone & Metal 192 247 209 156 218 Ratings Editor Hurricane Heeran (615)497-7299 Clear Channel 4 FM, 1 AM (5) 12.1 [email protected] Sleep Train 234 258 273 208 197 Meredith Hupp (323)954-3425 Berkshire Hathaway 114 153 140 162 208 [email protected] SOURCE: Arbitron Fall 2007, Metro Copy Chief Chris Woods (615) 321-4282 Signet Group 83 221 87 303 284 Copy Editors Maria Parker Verizon 181 183 144 129 108 Wayne Robins, Christa Titus [email protected] (323)954-3437 Supervalu 115 55 27 141 134 Radio Usage CHARTS 134 134 110 150 130 Rob Pierce Car Toys [email protected] AM Drive (6a -10a) 75% PM Drive (3p -7p) 77°/o Director of Charts Silvio Pietroluongo Video Only 89 94 93 168 177 [email protected] (646)654-4707 Paramount Equity Mortgage 16 44 45 37 63 Midday (10a -3p) 70% Evening (7p -Mid) 45°/o (646)654-4624 Steve Resnik Nashville Director of Operations [email protected] (323)954-3445 and Charts Wade Jessen SOURCE: Nielsen SpotScan, Metro SOURCE: Arbitron Fall 2007, Persons 12+, Metro (Country, Christian & Gospel) Michelle Rich [email protected] [email protected] (615) 321-4291 (812) 303-7676 Ratings Chart Managers Sales Assistant Jana Rockwell Anthony Colombo [email protected] PERSONS 12+, SUM. 07 -FALL 07 (RANK) PERSONS 18-34 FALL 07 (RANK) PERSONS 25-54 FALL 07 (RANK) (Alternative, Active Rock, Heritage (323) 954-3428 Rock, Triple A) KRWM-FM 3.7-5.6 (1) KUBE-FM (1) KRWM-FM (1) [email protected] NEW BUSINESS KUBE-FM 4.3-5.3 (2) KMPS-FM (2) KMPS-FM (2) (646)654-4640 DEVELOPMENT Raphael George 4.9-4.9 (3) KISW-FM (3) KCMS-FM (3) Senior Director/Digital Initiatives KMPS-FM (Urban, Rhythmic, Rap) John Fagot KQMV-FM (4) KISW-FM (4) [email protected] KIRO-AM 3.5-4.1 (4) [email protected] (646)654-4623 KOMO-AM 4.5-4.1 (5) KBKS-FM (5) KZOK-FM (5) (323) 954-3430 Gordon Murray (Smooth Jazz) ADMINISTRATION SOURCE: Arbitron Fall 2007, AQH share, Mon -Sun 6a -mid, Metro [email protected] (646)654-4638 Executive Assistant Lisa Linares LLinares@ RadioandRecords.com Jose Promis (323)954-3436 (Latin) Top -Selling J [email protected] ARTIST TITLE ARTIST TITLE (323) 525-2287 SUBSCRIPTIONS Gary Trust (800) 562-2706 (U.S.); 1 VARIOUS ARTISTS NOW 27 MARIAN CAREY E=MC2 6 (Hot AC, AC) (818) 487-4582 (outside U.S.) 2 LEONA LEWIS SPIRIT 7 LADY ANTEBELLUM LADY ANTEBELLUM [email protected] [email protected] (646)654-4659 3 SOUNTRACK JUNO 8GNARLS BARKLEY ODD COUPLE 4 R.E.M. ACCELERATE 9 HANNAH /MILEY CYRUSBEST OF BOTH WORLDS CONCERT 5 JACK JOHNSON SLEEP THROUGH THE STATIC 10 R&R Radio & Records is a registered trademark. No part of this publication may be reproduced, stored in any retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, SOURCE: Nielsen SoundScan, for week ending: 04/20/2008. recording, or otherwise, without the prior written permission of the publisher.

MAY 2, 2008 24/7 NEWS ONLINE (5 www.RadioandRecords.com 13 RJR STREET TALK. By Kevin Carter and Keith Berman

Big Ron Signs Off TIMELINE We've lost another legendary CHR/top 40 jock- a : WQXI/Atlanta. WCFL/Chicago, WXLO/New last month, it wasJackson Armstrong;now, we say York, K115 -FM .umdl KFI/Los Angeles. KWK/St. Louis goodbye to"Big Ron" O'Brien.Big Ron, who had andWOKY/Milwaukee,to name a few. He also did Michael Kincaid elevated to president 1 of sales for CBS Radio. Don Hallett been doing afternoons on CBS Radio classic hits three tours of duty in Philly, includingWFILand YEAR AGO lands the PD position at KSTJ/Las WOGL/Philadelphia,died April 27 due to complica- WYXRbefore joining WOGL in 2002. Vegas. Radio & Records associate publisher tions from a recent bout of pneumonia that had him In 1974, O'Brien was the PD and afternoon per- Cyndee Maxwell adds editorial director duties. sidelined for nearly two months. "I never knew aguy sonality at then-CHR/top 40KTLK/Denver,when Emmis Communications promotes who loved being on the air as much as he hired a youngDennis Constantine Val Maki to he did," WOGL PDAnne Gresstold the fromWHYI (Y-100)/Miamito be his 5YEARS AGO VP of radio. Philadelphia Inquirer. "There was such MD. "It was the job that moved me to Benny Pough selected to be senior VP of joy in his voice. He was this Denver/Boulder, where I lived for 25 promotion at Def Jam earth for nothing other than to be on years," says Constantine, now PD of Recordings. the air." It is believed O'Brien was 56. KINKandKLTH (K-Hits)/Portland, Citadel/Providence taps O'Brien's storied career started in Ore."Ron was a truly amazing on -air David Bernstein as director of operations. 1969 atKUDL/Kansas Cityand goes on talent and a person from whom I to read like a radio's greatest -hits pack - learned a lot." Phil Costello Pough 10 upgrades to YEARS AGO senior VP of promotion and marketing at Capitol Records. KEZK-FM & KYKY-FM/St. The Programming Department Louis ups Beth Davis to VP/GM. Tom Clendening After five years with Bonneville/St. cluster's PD/OM position." Reach him at Skip Clark has been upped from plain old claims PD chair at KSFO/. Louis, market princess Jill Devine is 805-637-5595. middays to PD/wacky morning dude at rhyth- crossing the street to Clear Channel's mic AC twins WOLF & WWLF (MOViN Perspective cluster in the Gateway City-but she can't WIXX/Green Bay, Wis., PD Tony 1003 & 96.5)/Syracuse. His big -ass promo- 15 Records say exactly where, the tease! The lovely Waitekus (pictured) is packing his office tion fills the gaping hole created when Nick YEARS AGO appoints Ms. Devine has been MD/midday person- for a transfer 90 miles west to program Caplan left in late February. Joey Walker will Sharon Heyward ality at rhythmic AC WMVN (MOViN CHR/top 40 take over Clark's old midday shift. president of the label. 101.1) and spent quality time sister WIFC/Wausau, Wis., Jennifer McCann is at its predecessor, hot AC which has been without a Lester St. James makes the delicate named VP/GM of WVRV 001.1 the River). She full-time PD since John Jost intra-Nebraska transfer from his OM posi- WBMX/Boston. also worked across the street left in January. Since then, tion at Three Eagles' Lincoln cluster to the Veteran rock programmer for Jeff Kapugi when he was afternoon personality Joe bright lights and go -for -broke lifestyle of

Greg Stevens returns to McCann PD of Clear Channel CHR/top Malone has been keeping Omaha, where he'll take over as PD of KIOZ/. 40 KSLZ (Z107.7). the chair nice and warm. Clear Channel oldies KGOR (Superhits Waitekus had been in Green 99.9) and do early afternoons on classic is named After seven years with the Bay since November 2006. rocker KQBW (96-1 ). It's not president of CBS Records. Cumulus cluster in beautiful He's Tony and His previous programming like St. James doesn't already know his 20 you're not. YEARS AGO KEGL/Dallas PD John Roberts Santa Barbara, Calif., Mark stints include way around Omaha-he previously spent crosses the street to KZEW. Jeff Young rises DeAnda has left the building; he had WERO/Greenville, N.C.; nearly a decade four years across the street programming to OM position at WPGC-FM/Washington. been OM of hot AC KRUZ and smooth at the late WHTS/, - heritage rocker KEZO (Z-92). Hit him up jazz KMGQ when he left. DeAnda tells ST Ill.; and almost 20 years at on his shiny new Clear Channel address at MCA Records recruits John that management is "phasing out the WCIL/Carbondale, Ill. [email protected]. 25 Schoenberger as national YEARS AGO promotion director and Sandi Lifson as national AC promotion director. WMAQ/Chicago VP/GM Dave Martin takes a similar post at WLW Extra RAM For Your Morning & WSKS/. Ourworst fears have been confirmed: Robotsabout the evil homicidal robots and computers in New York morning man have indeed invaded Earth, and they're livingthe "Terminator" movies and "2001." And now, Ken "Spider" Webb among us and taking over the news. CBS Radio just days before Newsbot 7521 rises up and takes leaves WBLS to join has taken the hold, forward -thinking step ofover the station, PDRick Emersonwould like to

crosstown rival WRKS. installingNewsbot 7521to do morning news offer a few choice words about his new hire .. . updates at talker KCMD (Solid State er, purchase: "It's a changing industry, and air tal- Wally Clark is 970)/Portland, Ore.We finally feel vindicatedent can be both financially and creatively trou- 30 promoted to after all the years of getting strange looks when blesome; this step allows us to maximize our YEARS AGO VP of LIN we claimedDan Ratherwas, in fact, an android. informational potential while avoiding the pitfalls Broadcasting. Bob lik "Newsbot 7521deliverscurrentevents, that sometimes come with live broadcasters," he Kingsley takes over as Kingsley weather and a dash of local color to Portland lis- says."Newsbot 7521 will deliver the facts in a sta- host of syndicated show teners, along with the patented wit and charm ble, dependable manner, and I'm happy to wel- "American Country Countdown." Joe Cipriano thatonly a robot canprovide," says come him aboard." Later, Newsbot 7521 was Susan Reynolds gives joins WRQX/Washington as night personality. CBS/Portland marketing queen Susan feted in the break room with ... well, robots Newsbot the grand tour.

Reynolds,who blatantly disregarded our warnings don't eat-they wait ...

14 24/7 NEWS ONLINE @ www.RadioandRecords.com MAY 2, 2008 Quick Hits

Dan Austin, market manager of Albany Broadcasting's doing part-time for PD Rick Gillette at Clear Channel rival had filled the giant shoes of market legend Rick Shaw. Kelly, cluster in Albany, N.Y., is coming home to Syracuse to WKSC (103.5 Kiss FM). who worked at market giants WHY' (Y-100) and the late become market manager for Citadel's cluster: CHR/top 40 WMJX (96X) back in the day, as well as XM, also spent 15 WNTQ (93Q), AC WLTI (Lite 105.9), rock WAXQ (95X) We hinted at this scenario a few weeks ago, but the deal years in Phoenix at KKFR, KOY-FM (Y-95) and KZZP. Find and sports WNSS-AM. The position has been open since is now official: Clear Channel talker WERC- him at brucekellyradio@.com. Majic PD Bob Dave Calabrese left in January. Austin, a Syracuse AM/Birmingham is the destination of Leah Brandon, who has now switched the station into "search" mode. University alum, starts May 12. (along with her horses) recently left the night news anchor spot at news/talk sister KFI/Los Angeles. Brandon, who WNOU (Radio Now 100.9)/Indianapolis PD Tim Riviera alternative KEDJ (the also spent some quality time at KYSR/Los Angeles, will "Rayne" Rainey is bracing for life without part-timer extra- Edge 103.9)/Phoenix has added co -host the all -new "Steve & Leah in the Morning" with ordinaire Chris Sutter, who is using his new Ball State the syndicated stylings of Adam Steve Shannon, probably best-known as the longtime half diploma to land a lucrative TV gig in faraway Lansing, Mich. Carolla to mornings, starting May of the Steve & D.C. morning show. Upon their arrival, mar- "I've never had a weekend personality clean my car, get me 5. The move marks a homecoming ket stalwart Jeff "JT" Tyson will focus on his other gig, Red Bull or pick up my dry-cleaning like Chris has. .. and for comic/carpenter Carolla, who afternoons across the hall on AC WMJJ (Magic 96.5), as he does it all out of his own pocket," a blubbering Rainey was last heard across the street on well as his numerous voice -tracking gigs. says, struggling to maintain what's left of his soggy compo- CBS Radio's KZON when it was sure. "I guess I should add that he was pretty good on the Carolla wakes up in Free FM-before it flipped to rhyth- Bruce Kelly exúts after almost a year in mornings at Lincoln air, but who's going to teach the new weekend jock how to Phoenix. mic and he exited. Carolla will Financial classic hits WMXJ (Majic 102.7)/, where he properly vacuum my car?" replace five-year vet Chuck Powell, who along with producer/co-host Colin Boyd, left after management allowed them to do a farewell show.

After 10 years as director of affiliate marketing for Premiere's "Bob & Tom Show," Laura Gonzo has left to pur- sue a "pet project"-she's the new director of communica- tions and public relations for the National Canine Research ENGAGE YOUR LISTENERS. Council. Gonzo can still be reached at [email protected]. Lynn Gay will now cover affiliate marketing responsibilities. Find her at 818-461-8687 or [email protected].

Chicago market vet Michele "Candi" Gomez, best-known TRANSCEND THE USUAL. for her nine years in overnights at CBS Radio's WBBM-FM (B96), has been on the proverbial beach since losing her gig last month, the result of budget cuts. We are pleased to report that Ms. Candi has now resurfaced across the street, LEAD, DON'T FOLLOW. Utica, Vegas Deal With Life After Whoopi Former "Wake Up With Whoopi" affiliates are now P O I N T- T O- P O I N T moving on with their lives, but thank you very much for DIRECT MARKETING INNOVATIONS asking.Sam Schrierhas now been installed in the for- mer "Whoopi" spot on Galaxy hot AC WUMX(Mix TIM BRONSIL 102.5)/Utica, N.Y. Schrierwas last seen producing the 513.231.0344 morning show atWBEE/Rochester, N.Y.,and he's also done afternoons atWQNY/Ithaca, N.Y.,but this will he his first full-time jaunt in the caffeine -intensive morn- ELIZABETH HAMILTON ing shift. For PD/midday jockTed Bradford,Schrier's 703.757.9866 arrival can't come fast enough:"I've been subbing for the last little while, but this getting up at 3:45 a.m. is hard; MARK HEIDEN plus, management turned down my ISI)N-from-home 970.472.0131 request." Bradford tells ST. "Plus, having some solid on - air experience and astintasacruise director with Carnival were both in Sam's favor... wait a minute, I RICK TORCASSO read his résumé wrong-that was a 'director at a carni- 972.661.1361 val' ... oh, well." The "Kidd Kraddickinthe Morning" syndicated empire expands further west to encompass Sin City: BEST STRATEGIES. MOST EXPERIENCE. HIGHEST QUALITY. Kraddick is now heard on Clear Channel rhythmic AC KPLV (93.1 the Party)/Las Vegas.filling the void created WWW.PTPMARKETING.COM when "Whoopi" huh -bye.

MAY 2, 2008 24/7 NEWS ONLINE @ www.RadioandRecords.com 15 Radio 2020 initiative alicns the NAB, RA3 anc HD Dicital Radio Alliance with a unified cause: It's time to taKe the offense and remind consurriers, advertisers-and the industry itself-why radio is the tallest tree in the technolocy forest

By Chuck Taylor AKEO VER Jeff Haley is glancing out of his fifth -floor office win- Haley's observations this day are meant to help industry wrote, "Radio has strengths, to define the mission of Radio 2020, a long-term, far- be sure. But passions are ignited by the fresh, the dow in midtown Manhattan, primed to illustrate the reaching initiative first announced last fall at the novel, the exciting, not by the tried and true, no NAB Radio Show that entered a second phase last matter how much `reminding' you do.We cannot ubiquity of radio. "I'm looking down 55th Street," month at the massive Las Vegas NAB convention. convince or remind the public of anything. We can It aligns the NAB, RAB and HD Digital Radioprove, innovate, delight, surprise, change. We can the RAB president/CEO says. "Below me, 100 vehi- Alliance-with a number of radio group owners be bold.We can invest.We can stop talking to our- cles are going down the street, and probably every also onboard-to reposition radio's image among selves and start listening to the audience." today's ever-growing myriad of audio choices. At Another industry watchdog added on his Web one of them is listening to the radio. Looking inthe best, there's a lot of apathy out there; at worst, site, "If Radio 2020 is going to be some revolu- downright distaste for a medium that some call ation in radio-which, let's faceit,isa direct window in the office building across the street, there corporate -run,stale,homogenizedhas-been response to the fragmenting of media from satel- offering less diversity than online radio or iPods. lite radio, , iPods, mobile audio, etc.- are most likely 70 laptops powered up, and I'm sure then start acting on it and stop talking about it." a lot of them are streaming music. The Jamba Juice Rehr insists that is exactly the point. Instead of Opportunities defending itself against terrestrial radio's vocal store on the corner, I they're playing radio in LastSeptember, NAB president/CEO Davidopponents, this time, he says, the industry is on Rehr, in his keynote address at the Radio Show, the offensive, with an unprecedented collective of there, too." Haley smiles, ready to drive his pointassured that "Radio 2020 will not only address statistics,successstories and ammunition to home. "I seriously doubt any of these people are radio's greatest challenges, but also guide us on how boost the business. "It's time that we arm people to explore our greatest opportunities." Now, it's time with information so that the buzz about radio is, watching television, and few are reading newspa-to put his money where his mouth is. The multi - 'Wow, that's really cool,' as opposed to reading tiered campaign aims to quell industry naysayers and another critical column," he says."Sea change No.

pers," he says. "This is only one block-and media remind everyone-the industry itself, the ad com- 1is that misperceptions of radio disappear. Half munity andespeciallyconsumers-that radio the campaign is about getting bad stuff out of consumption of terrestrial radio among young and remains pervasive, free and that it's here to serve: forpeople's minds. I've been in this business for two - old alike is in hundreds of places?' A meaningful entertainment, information, even protection. and -a -half years, and the first thing people do is Since Radio 2020's broad intent was outlaid, talk about the negative. We intend to embolden, pause. "This is the power of the airwaves." critics have already taken potshots. One prominent cajole, inspire and, if we have to, beat people with

Talking Points sites "our radio ambassadors." ative community-ad agencies and The overall "Radio Heard Here" universities that offer marketing and The Radio 2020 campaign entered a sec- campaign features four elements: sales curriculum-how to successfully ond phase in April at the NAB convention write and place radio advertising. in Las Vegas with the launch of a pair of 1. Advertising: A far-ranging ad 3. Public relations: A proactive Web sites intended to help the industry campaign aimed at consumers, via the effort designed to reach key influ- promote its wares. RadioHeardHere.com new catchphrase "Radio heard here," encers and other targets with infor- (see home page screenshot, left) is which the industry hopes will become mation about the impact of radio. designed for mass appeal, with a blog as ubiquitous as "Got milk?" 4. Viral communications: "A fun and persistently updated content to show 2. Industry and trade outreach: A and often irreverent element" offering how terrestrial continues to reach listen- multifaceted initiative to connect video shorts for posting on YouTube, ers, while RadioCreativeLand.com is industry players online to the most Video, MySpace, Metacafe and aimed at the ad community in identifying up-to-date information through blogs other online outlets that shares per- radio's strengths for buyers and sellers. that "engage and inform" radio insid- spectives about radio "in entertaining NAB president/CEO David Rehr calls the ers while also helping teach the cre- and informative ways."-CT

16 24/7 NEWS ONLINE @ www.RadioandRecords.com MAY 2, 2008 sticks, to hear the facts. This is about the future." Among Rehr's favorite statistics: 235 million Americans regularly listen to radio, while 93% 12+ tune in every week. He recites it with the preci- sion of commanding "I Will Always Love You"-and with the same message. Leading the Radio 2020 initiative is the catch - phrase "Radio heard here," which the RAB's Haley likens to the successful "Got milk0" ad campaign. He says,"People think about radio the way they think about air-they just don't think about it. We want to remind them about radio's unique ability to connect." The team behind the campaign also wants to make clear that this is more than a band -aid. Specifically, individual campaigns are targeting the industry, the ad community and the pub- lic-particularly younger, potentiallydisen- franchised listeners-via Web sites, blogs, print and outdoor advertising that shouts "Radio heard here" from a branded orange -and -white banner. Oh, yeah, and the radio airwaves will promote the message, too. The overall consumer campaign is expected to be on the scale of HD radio's rollout, though no dollar figure has been committed. Radio will be the primary medium, along with the online and viral elements. Beginning later this month and through early fall, print and billboards will begin to appear in selected markets, touting the "Radio heard here" mantra. A second wave of advertising will be released in the fall. Leading the charge are two Web sites: Radio- HeardHere.com and RadioCreativeLand.com. The first is aimed at consumers and the radio industry; the second is designed to be an insider dering about the traffic or weather, the listener Outdoor And guide and pep rally for the buying community who is looking for entertainment or talk," he says. Print Campaign (see "Talking Points," page 16). "Believe me, radio's greatest days are ahead of us." Much like the HD radio Smyth continues, "Other forms of media have campaign, radio's own tried to reposition us and radio has never stood up airwaves will be the Ammunition and said, Wait a minute, you have to hear this great primary media for the A good deal of the effort's ammunition comes from story.' Any medium rolled out today that reached Radio 2020 campaign, a positioning study conducted last year by O'Keefe 90% of the population, for free, would have every- along with online and Brands. It comprised a dozen focus group sessions one jumping on the bandwagon. We sat back and viral elements. Print and and telephone interviews with more than 5,000 argued about minutiae. Now it's time to move into outdoor components consumers. Nearly all the participants agreed thatthe digital age and reconnect with listeners and touting the "Radio they rely heavily on radio to provide information advertisers and take our place at the marketing heard here" mantra worse than the reality," he said as the keynoter at and entertainment on a daily basis.The main driv- table. I do not for one second believe that the love (above and right) will the Kagan gathering, pointing to a listenership ers of this reliance: accessibility-including the affair between radio and the consumer is over." begin to appear in select survey taken between 1997 and 2006 that claims medium's availability virtually everywhere and the Emmis co-founder/CEO Jeff Smulyan echoes markets later this radio's reach has declined less than 3%. He says, fact that it's free and portablealong with ease ofstaunch devotion. In April, he went so far as to month. A second wave "People are listening to radio more than ever use and convenience. But many also acknowledged launch his own strategic endeavor to rally the of advertising will be before, but they don't think about it much. Like they take the medium for granted and, as a result, troops, unveiling "Our Plan to Fight Back." He released in the fall. any long-term relationship, radio and its con- give little thought to its importance. describes it as the industry's internal mandate to sumers need a little nudge to reignite its passion." There were other, more serious caveats.A major- "fmally bring the American radio business out of While it is true that the percentage of Ameri- ity of respondents said that radio suffers from a lack its doldrums."Aligned with Radio 2020, he says his cans 12+ who tune in to radio has remained of musical variety, repetitive playlists and similar - role during the course of the next five years is to largely stable in the past decade -95.3% of the sounding stations, which they deemed "a turnoff?' unify a sales effort that targets national advertisers 12+ population listened at least once per week Younger audiences, not surprisingly, were mostthat have reduced spending on radio and to pro- in fall 1998, 93.3% in spring 2007, according to vocal, saying that they seek out other media to dis- mote its value within new technology models like Arbitron-TSL has consistently declined. In fall cover new music. Sound quality was considered a mobile phones, PDAs and MP3 players. Repeating 1998, 12+ listeners spent 21 hours and 30 min- technical shortcoming and while most had heard a mandate issued by Emmis Interactive co -president utes with radio per week; by spring 2007, 12+ of HD radio, they had little notion of its benefits. Rey Mena during a recent Kagan financial sum- TSL had slid to 19 hours per week. The down- So obviously, there's work to be done. Greater mit in New York, Smulyan says,"Radio has to be turnisfar more dramatic among younger Media president/CEO Peter Smyth, for one, be- a 360 -degree experience. It has to be everywhere?' demos.Teens 12-17 went from listening 15 hours lieves that the most effective tonic is strong mes- His argument centers on the fact that the fall- per week in 1998 to 12 hours last year, while TSL saging. "Think of all the applications of radio: a off in radio listening that has pervaded the nation- for persons 18-34 tumbled from 22:15 to 18:30. mother taking her child to school, a person won- al press is overly dramatized. "Perception is much Continued on page 18

MAY 2, 2008 24/7 NEWS ONLINE www.RadioandRecords.com17 Rehr View industry partners, intends to reposition "Third, we have to build for our future. radio in the public's mind. Armed with what we learned from con- NAB president/CEO David Rehr an- "First, technology. We are going to sumers and with what we know about nounced the Radio 2020 initiative last make sure that radio is incorporated on our business and the changing land- fall at the organization's Radio Show, every new gadget, everywhere-especially scape, we have to act now to ensure but it kicked into high gear April 14 at mobile, hand-held devices. Second, [we] radio prospers well into the next century. the 2008 NAB Show in Las Vegas. Here found that people want new, unique con- Fourth, we must reignite consumers. We are excerpts from his opening keynote tent. They want niche channels. This need to remind them why they love radio. speech to the industry that day: brings me to the great possibilities of HD "With Radio 2020, we are reminding radio. There are those who people that radio is accessible and every- "We have challenges and said HD radio would never where they are, that it's simple and con- we have to address them. make it: too expensive, too venient to use. There is no CD to change, Many listeners acknowledge few stations, too this, too nothing to download, nothing to sub- that they take radio for that. That attitude is chang- scribe to, no playlist to build and nothing granted because it's so per- ing. Ford, Mercedes, Volvo and to recharge. It's available to everyone, vasive. The public's love of BMW are just a few automak- regardless of education or economic sta- radio is st II there, they just ers that have made major tus. Radio is a great equalizer, a great need to be reminded of it. announcements about offer- unifier. It reaches out to you no matter "In anticipation of radio's ing HD radio in their vehicles. what your status or station in life. centennial, we launched a major effort And radio stations are stepping up to "As aggressive local broadcasters, at the NAB Radio Show to reignite the offer the programming to support new we are go ng to make radio new again. public's passion with radio. Radio 2020 multicast channels of HD radio. We still We will be reinvigorated. We will remind represents the clear vision we have for have a lot of work to do on this, but we our listeners-and ourselves-of the of misconceptions about radio, which remains our future. NAB, working with our are certainly headed in the right direction. value of this great medium."-CT very relevant and powerful to the young commu- nity. This campaign is a way to remind them of its value." Continued from page 17 'We intend (and group owners) of the value of additional Rehr says, "This is not a six -week deal where to embolden, channels must ultimately be supplanted by a price we then move onto something else. There may Technology cajole, inspire point where buying a radio simply means own- be a 14- or a 16 -year -old who doesn't get the Another key driver in delivering Radio 2020's mes- and, if we ing an HD radio. He says,"This campaign will set message at first, so we are dedicated to thinking sage is the potential of HD radio as the new fron- have to, a new watermark for our collective efforts in of this as a longer -term effort " He also acknowl- tier in delivering key attributes that O'Keefe study beat people making radio's tree in the forest stand even taller." edges that "there is no silver bullet. If there was participants said are missing: digital sound quality, for with sticks Adding his two cents, Smulyan says, "We need one answer, someone a lot smarter than me one, but more important, programming diversity. to hear the to induce demand. HD is not going to be a viable would have figured it out and we'd already be Peter Ferrara, who heads the HD Digitalfacts. This business model for a few years. But it can help doing it. We need to offer a lot of little things Radio Alliance-which, with the NAB andis about radio change the perception with new ideas and done in a persevering way. It may take us a while RAB, is the third partner in Radio 2020says the future.' add cachet to radio. We also need to do a better to get there, but the important thing is to draw that aligning HD radio with the campaign's pos- -David Rehr job of programming. Try to spark some of that the line, to start. America loves radio. We all have itive message about the medium is ideal. "It's a creative energy and put something fun on the air." to be inspired to love radio as much as our lis- perfectalliance. Consumers can check out Looking at the overall intended impact ofteners do. Then, we will be very successful." MR RadioHeardHere.com and recognize thatit's Radio 2020, Haley says, "We need one voice to time to upgrade what you already enjoy and bring the radio industry together. There are a lot Additional reporting by Paul Heine and JefreyYorke. know-and make it all the more powerful. It's like fitting together two pieces of a puzzle," he says. "At the same time, our messaging has to be 'Radio Heard Here': What Does It Really Mean? very clear. We still have challenges in front of us to get consumers to go out and buy these radios." The top goal of radio's new PR campaign playlists are becoming more diverse, introduce the industry to new concepts in On its own, the mission of the alliance is to is to reignite appreciation for the medium new formats are launching-especially technology and broadcasting. "We recruit turn growing awareness into interest and intent among consumers, advertisers-and on HD side channels-and localized pro- innovative leaders like Wired Magazine to purchase. To date, 1,600 stations have commit- within the industry itself. The principle gramming keeps driving in -market [editor in chief] Chris Anderson and Bob ted to HD, with 750 HD side channels on the air, pillars of the Radio 2020 initiative are: interest. "Radio continues to be an Pittman [former AOL COO, now head of he says. Units sold are not yet tracked, but Ferrara innovator, ready to adjust and adapt. Of media investment firm Pilot Group] to acknowledges that it's less than l million. Accessible technology: One of the NAB's course, the industry isn't going to take focus industry leaders on where the busi- "My hope is to reinvigorate the people in our ultimate goals is to make radio available away the formats that consumers have ness is going, not where it's been." industry first, and the people that we serve second, anywhere there is a speaker or head- grown to love; we're just mixing in fresh and at the end of it, ensure that everyone understands phones. HD radio and streaming technolo- options wherever practical." Reigniting consumers: "Why and how that radio is a much more important part of our lives gy are at the forefront, along with efforts radio matters to listeners hasn't been than we give it credit for today. Radio is like a util- to work with software and hardware man- Building for the future: This includes made clear and compelling to the public ity, like the expectation of hot water-you turn it ufacturers to integrate radio into mobile educating tomorrow's broadcast leaders in a way that effectively conveys its value on and get music, entertainment, news. If we can phones, MP3 players and other devices. through such programs as VCU to key audiences," the NAB says. The make people recognize that radio serves the com- "Radio is investing in technology. The Brandcenter workshops aimed at training consumer -driven "Radio heard here" is munity, that we are socially responsible, that radio is industry isn't hiding from new technolo- writers to produce better creative for designed to change that. "The campaign important, then this will have been a huge success:' gy-it's driving it," the NAB says. radio advertisers The RAB offers a wealth will underscore the broadening versatility Perhaps most important, Smyth-like many in of training programs, consumer trends of radio content, the pioneering innova- the industry who are frustrated with HD's slug- Playlist variety, format diversity: The and marketplace information, while the tion of its technology and radio's contin- gish adoption-recognizes that the fight to get NAB insists that terrestrial radio NAB says it is stepping up efforts to ued relevance in Americans' lives."-CT HD radios in cars and to convince consumers

18 24/7 NEWS ONLINE @ www.RadioandRecords.com MAY 2, 2008 M P E T I T I V E SPOT MONITORING FOR YOUR MARKET Haveyoumade budget today? Benefit from Exclusive Expenditure Data

SpotScan is proud to welcome new partnering stations:

Los Angeles: New York: : Dallas: : KRTH-FM WFAN-AM WCBM-AM KLTY-FM WNWV-FM KROQ-FM WCBS-AM WVI E -AM WRR-FM Orlando: KFWB-AM WCBS-FM WBAL-AM Salt Lake WLOQ-FM WWFS-FM KCBS-FM San Francisco:City: San Diego: KLSX-FM KUDD-FM Tampa: KOIT-FM KFMB-AM/FM KNX-AM WDUV-FM KBWF-FM KUDE-FM Kansas City: KTWV-FM KDFC-FM KPRS-FM

"Nielsen SpotScan has quickly proven to be an indispensable tool for our sellers. We can now gain critical insight into new prospects and the competitive landscape." -PATRICK AMSBRY!General Sales Manager KTWV-FM Los Angeles

I SPOTsCA N

CALL 216.831.3761 EMAIL [email protected] www.nielsenspotscan.com NEWS I TALK I SPORTS

says, "Radio is the perfect forum to not only put out the program but enable people to talk about it"-unlike TV, which isn't equipped for that type of programming. Hill says the most rewarding part was having local media work as a team. "We put down the compet- itive swords, realising this is one instance where 'We put KTAR/Phoenix maximizes opportunities to get its brand out there coming together could literallysavelives." Of down the course, the volume of positive feedback KTAR competitive received for the broadcast can't be discounted. swords, realizing this April Publicity is one Opportunities Find You instance Opportunity then knocked one Friday afternoon where coming when Hill received a voice -mail message from a bus Showers together driver for Coach America, a bus company that pro- could literally videsshuttleservicefortheArizonaState save lives. University (ASU) campus.The driver had received -Russ Hill a memo indicating he could no longer play KTAR on any of the on -campus buses because the station Vike Stern was "controversial and offensive." [email protected] "We immediately identified it as a freedom of speech issue," Hill says. "This isn't a private company fter 85 years on the AM band, Bonneville recently rolled the dice, operating on its own.This company is operating on sliding talker KTAR/Phoenix's news/talk programming to 92.3 a public campus and those buses are being paid for aFM. Since the move, director of programming Russ Hill says the by tax dollars. It is an extension of the government." station has faced one major challenge: "making sure people know it's there."That led to the station's management team making it a priority to "take advantage of buzz marketing opportunities," Hill says. "And we are ready to move on a dime to do so."

Inearly April, thestationparticipated ina about crystal meth, Hill never hesitated. "We statewide educational campaign about the dangers of called the association and told them we wanted crystal meth, tangled with a local university over First to run it and offered to put it on satellite for other Amendment rights and perpetrated an April Fools' radio stations." Day joke that was still getting press two week later. The documentary, which had aired in 10 other markets, was focused on TV, airing simultaneously on multiple stations for maximum impact. Radio's Finding Opportunities only role at that point had been encouraging peo- When market manager Eric Hellum explained ple to watch. the Arizona Broadcasters Assn.'s plan to get TV KTAR upped the stakes by broadcasting the stations across the state to simultaneously air documentary and following it with a one -hour "Crystal Darkness," a 30 -minute documentary statewide show broadcasting listener calls. Hill

COMPTON * STEVEN PORTNOY HICKEY * AARONKATERSKY * ANN * CHER 1 PRESTON StoHE AIM * ALEX * The 3est Politico Coverageon Racio Ra AMERR NEWS Programming Information: [email protected] RADIO Affiliation Information: [email protected],

20 24/7 NEWS ONLINE @ www.RadioandRecords.com MAY 2, 2008 First, the station wrote a letter to CRYSTAL DARINU the bus company. "We wanted to know if ASU initiated this or if it was the bus company. If it's the bus On the morning of April 1, the station reported that company, we were concerned, but due to a $1 billion budget shortfall, the state legislature if it was ASU-a taxpayer -funded passed emergency measures in the middle of the night- institution-then we wereex- which the governor signed in her pajamas-turning all tremely worried about the larger freeways in the Phoenix area into toll roads, with charges constitutional issues." Hill maintains that the primary issuewas freedom ofequaltothehighway's number. Somotorists on It turned out the ban did come from the university, as speech, even calling out the editor of a community news- Highway 202, for instance, would pay $2.02. a reaction to a student who filed two complaints. KTAR paper who called the incident a publicity stunt. "I said that An Arizona Department of Transportation representa- informed the university that "we are in complete oppo- her newspaper failed to show leadership.The bigger issue, tive played along, announcing that since this legislation had sition to the ban, not because it is our station, but because whether it's us or anyone in the media community being moved so quickly, there 't time to put up toll booths, it is an infringement on the First Amendment." banned because one student out of 65,000 complains, is so state employees would be at on -ramps collecting the During the weekend, the story gained momentum as free speech, and all of us ought to speak out about it." tolls in buckets. If drivers didn't have correct change, they local newspapers picked up on it. "The lead constitution- Hill continues, "Of course we talked about how to would have to turn around on the ramp.The station estab- al law professor at ASU, who's argued more than 20 maximize the PR angle, too. It would be foolish of me to lished a toll -road hot line, which was actually a recorded Supreme Court cases, told us that what his own univer-suggest otherwise." When Hill wrote to the bus compa- message explaining the joke. sity had done was unconstitutional," Hill recalls. The sta- ny, the station sent copies to other media outlets; when Hill's staff tried to cover all the bases. "We alerted the tion also received a pledge of support from the chairman Ankarlo did his show from campus, his producer sent out governor and numerous other elected officials that we of the Radio and Television News Directors Assn. media alerts the night before. were going to do it," Hill says. "We checked in with On Monday, the university released a statement: "We did- ADOT during the day. We were ready to pull the plug if n't ban KTAR-FM. We just told our drivers to turn down it got out of control." the radio if it was on 92.3 or leave the volume up if it was on Make Your Own Opportunity Listener response was enormous. "Our phone lines shut another radio station." Meanwhile, morning host Darrell KTAR began April by manufacturing its own publicity. down from the volume of calls, the Bonneville voice -mail Ankarlo broadcast his show from the campus, including a 30 - Hill says,"KTAR has a long history of April Fools' jokes." system went down, and we had to set up an additional minute live segment onboard one of the buses. Hill says, "We The station had taken a year off from the tradition, but voice -mail number." Hill found out later the capitol was put him on one of the buses with TV cameras following him:' staffers convinced Hill to bring it back. also flooded with hundreds of phone calls. Days later, a front-page story in the Arizona Republic reported the governor's staff was upset with the ADOT A New Idea For : Listening for "cooperating with KTAR's prank"The article hinted at potential political fallout.The paper ran three more sto- "If you are on a talk station and have listen is through "community conver- attend one of these lunches for the ries during the next two weeks, even filing a Freedom of been given the chance to talk, then sations." The station hosts quarterly first time, they are stunned," Hill Information request for e -mails relating to the stunt. you darn well are going to listen, meetings where "we invite six or says. "At other stations they never "The head ofADOT personally visited with the gover- too," Bonneville talk KTAR- eight of our biggest critics to lunch have to interact with the people they nor to apologize for his involvement with KTAR," which FM/Phoenix director of programming and for about two hours ask them to are calling out over the air. The received extensive media coverage, Hill says, and ramped up Russ Hill says. "I tell people when I share their concerns about what they meeting is uncomfortable, but it a new round of public response. "Our e-mail was flooded recruit them as talk show hosts, 'If are hearing on the radio," Hill says. always ends incredibly positively. and we stopped counting after 350 voice mails." you join us, you will also have to lis- Station representatives include Plus, it makes sure that our hosts The April Fools' Day prank lingered on April 18 when the ten.' A lot of guys don't get that." upper management, hosts and and managers are entrenched in the local NPR station asked the governor if the director ofADOT One way KTAR teaches hosts to reporters. "When station people community."-MS would lose his job over the controversy."No one at ADOT lost their job," Hill says,"or was even formally disciplined." R'4

23 8 78 9 10 11 g18, The Money Pit Welcomes

Tom Kraeutler WBAP-AM ° w'óan Host (Will you be our next new affiliate? Join us.)

"Tom, Leslie and the entire team at "The Money Pit" work for THE our station as if they were local hosts. They care about making sure the program is timely, interesting and entertaining.... I MONEY and bend over backwards to work with our sales team." -Tyler Cox, WRAP MM 820, Dallas, TX PIT To Affiliate, Call Skip 888-263-1050 HOME IMPROVEMENT RADIO SHOW NOW HEARD ON OVER 220 STATIONS! Available via satellite andFTPdownload Co -Host Listen to a demo online atwww.moneypit.com/affiliate 1J/

MAY 2, 2008 24/7 NEWS ONLINE @www.RadioandRecords.com21 BIG SHOTS RJRCompiled by Alexandra Cahill [email protected]

About Last Night Mute Records artist Moby filmed episodes of "Ringtone Report" and "Choice Cuts" at Music Choice's New York studios. He is promoting his ninth studio album "Last Night," a tribute to in New York. Pictured with Moby is Music Choice production department staffer Lisa Diebner.

Friends 'Til The End 4 Urban Redbird/Island pop -punk act Ludo clowned Legends around with Clear Channel alternative WEND Grand (106.5 the End) PD/afternoon jock Jack Daniel Hustle/Atlantic during a visit to Charlotte. "Love Me Dead," the Records rapper/actor lead single from the band's major -label debut T.I., left, discussed "You're Awful, I Love You," is No. 26 at his forthcoming Alternative. From left are keyboardist Tim album, "Paper Trail," Convy, bassist Marshall Fanciullo, Daniel, with Radio vocalist Andrew Volpe, guitarist Tim Ferrell and One/Philadelphia drummer Matt Palermo. OM Elroy Smith. Personal Best J Records/ BMG singer/ Gavin DeGraw performed his single "In Love With a Girl" and exclusive cuts from his second album for lucky listeners at Citadel hot AC WPLJ/New York's Up Close & Personal concert. WPLJ afternoon drive personality Race Taylor, right, and DeGraw took a quick photo before the performance. Saints And Sinners United Stations Radio Networks director of 4 Rising Star Way Out West/Nine rock programming North artist Shawna and "hardDrive" Russell dropped by executive producer Radio & Records and Roxy Myzal, center, Billboard's Nashville talked to Motley Crüe's office to promote her Nikki Sixx, left, and album and single Papa Roach frontman "Goddess." From left Jacoby Shaddix are co -manager/ about their summer publicist Clif Doyal, tour, CrueFest. The R&R/Billboard Crüe's latest single, contributor Kyle "The Saints of Los Williams, R&R sales Angeles," is No. 9 at representative Melissa Rock. Garn, R&R Nashville director of operations Band On The and charts Wade Run Jessen, Russell, Star of MTV's R&R/Billboard radio " 4," editor Ken Tucker, Bad Boy/Atlantic act R&R sales stopped by representative Jessica CBS Radio urban Harrell, R&R sales WPEG (Power representative 98)/Charlotte to Meredith Hupp, Nine support its self -titled North Records debut album. From left owner/president Larry are Day26 members Pareigis and co- Brian Andrews, manager/Way Out Michael McCluney and West Records Willie Taylor, WPEG president Tim Russell. MD Deon Cole and Photo: Patti Doyal- band members Robert CDA Promotions Curry and Qwanell "Q" Mosley.

22 24/7 NEWS ONLINE @ www.RadioandRecords.com MAY 2, 2008 Thegateway to matsmusic formats, the week in charts and airplay data. ~SPIN ` SPOTLIGHTTHE SPIN

By Wade Jessen, Gary Trust, Anthony Colombo and Raphael George

Lil Wayne's 'Lollipop' Licks Three Charts Morissette Intros New Lil Wayne's "Lollipop" Set With 'Underneath' (Universal Motown) twirls scores her first Triple A hit in four its way to No. 1 on the years as "Underneath" (Reprise) debuts at No. 22.

Madonna Rhythmic chart with its fifth Morissette last appeared with "Everything," which straight Most Increased Plays led for four weeks in May 2004. Her seven Triple A '4 Minutes' And Counting trophy (up 608).The track's visits date back to the Nielsen BDS-fed chart's ranks second among all artists for rapid-fire coronation culmi- February 1996 launch, when "Ironic" held the most top lOs in the CHR/Top 40 chart's history, nates with a weekly sum of No. 8 spot. Morissette's new album, "Flavors of as "4 Minutes" clocks in at No. 7. Following is a 6,077 spins, making it only Entanglement," streets June 3. look at the artists with 10 or more top lOs since the second song in the chart's the chart's late 1992 launch. history, after 's "Low," Disturbed's 'Fire' to eclipse the 6,000 -plays plateau. ("Low" leveled off at 6,353 Mariah Carey, 16 spins.) "Lollipop" also moves to the head of the Urban chart, Burns Atop Active Madonna, 14 making Lil Wayne the first artist to rise to No. 1 at Rhythmic Disturbed earns its fifth Active Rock No. 1 as , 12 "Inside the Fire" (Reprise) crackles 2-1. "Fire" , 11 and Urban in the same week since the Shop Boyz doubled up reaches the pole position in its fifth week on , 11 with "Party Like a Rockstar" last June. In its fourth week at , 11 No. 1, "Lollipop" also sets the mark for most weekly plays at the chart, the fastest climb to the top spot since , 10 Rap with 11,348, smashing the mark previously held by Snoop Linkin Park's "What I've Done" rang the bell in Dogg's "Drop It Like It's Hot" (10,964) in November 2004. its fourth frame exactly one year ago. "Fire" also easily eclipses the quartet's quickest rise to No. Chesney Is Decade's 1, first set when "Prayer" moved to the top in Best With 'Better'Madonna Moves its ninth week in October 2002. Kenny Chesney hops 11-10 at Up On Mariah Country-pun intended, as he's recov- Alternative Feasts On ering from a broken foot incurred at a Madonna moves closer to Mariah Weezer, recent concert performance-as Carey's record for most top lOs in "Better As a Memory" (BNA) snaps a the 15 -year history of the Nielsen Weezer's "Pork and Beans" (Interscope) becomes tie with Tim McGraw for most BDS-based CHR/Top 40 chart, as the ninth song in the Nielsen BDS era to vault 15 Country top lOs this decade. Chesney "4 Minutes" (Warner Bros.) jumps or more positions into the Alternative top five bumps his total to 24 to pass 11-7.The lead single from the (excluding debuts) as the track rolls 19-3 and earns McGraw's output in the 2000s (see just -released "Hard Candy" is Most Increased Plays honors for a second consecu- More Than A 'Memory' Madonna's 14th top 10, second Spin Spotlight, left). "Memory," tive week (up 684). It's the longest jump into the With his latest top 10, "Better As a Memory," Chesney's fourth top 10 from his cur- only to Carey's 16 (see Spin top five since ' "Tarantula" Kenny Chesney breaks a tie with Tim McGraw for rent set, "Just Who I Am: Poets Sc Spotlight, left). The spirited battle wove a 30-5 climb last June. most Country top lOs this decade. As a consolation, Pirates," is his 21st consecutive top 10 between the dueling divas extends McGraw still leads Chesney in most No. is this (excluding holiday fare and nonpro- to the metric of most CHR/Top Foo Fighters, meanwhile, become the fourth act decade -12 to 10. Here are the acts that have tallied moted album cuts) for the format's 40 chart entries overall. As Carey to place three songs in the top 20 simultaneously. the most top lOs at the format since January 2000: longest active top 10 streak. The last debuts at No. 37 with "Bye Bye" "Let It Die" (RMG) moves 21-15 in its fourth week artists to string together more top lOs (IDJMG), she retakes the lead for to join former chart -toppers "The Pretender" (No. were Alan Jackson with 27 between most charted tides over Madonna Kenny Chesney, 24 12) and "Long Road to Ruin" (No. 20) in the list's 1990 and 1998, and with 42 by one song, with 27. Madonna Tim McGraw, 23 upper half. Linkin Park was the last act to accom- between 1980 and 1993-the latter's had matched Carey's mark when Toby Keith, 21 plish the feat, doing so for three weeks in output includes an incredible 32 No. is "Minutes" debuted five weeks ago. , 19 in that span. Chesney last fell short of Janet Jackson (23) and Nelly (20) November. and R.E.M. each turned the trick in , 18 the upper tier when "The Tin Man" are the only other artists with at 1988 with the former act repeating the accom- George Strait, 18 peaked at No. 19 in October 2001. least 20 chart appearances. plishment in 1992.

MAY 2, 2008 24/7 NEWS ONLINE @ www.RadioandRecords.com23 R&RSOUND DECISIONS

Mraz's EP Extravaganza Jason Mraz isnothing if not a man of his word."I promised a lot of peopleI'd do an acousticalbum,but Country icon keeps cruising atop the charts then my new record turned out to be my funkiest project yet," Strait Talk the laid-back San Diego singer says. Ratherthansimply hope his loyal fan base wouldadapt,Mraz took the unusual step EP Times Three of releasing acoustic versions of every song on his Jason Mraz is releasing new album throughout the course of three EPs, three EPs that will the second of which was released April 15. Ken Tucker feature acoustic The first EP in the series, "We Sing:' came out [email protected] versions of the same March 18 and has sold 21,000 copies, according songs that appear on to Nielsen SoundScan.The second,"We Dance," t age 55-and 27 years after he first debuted on R&R's Country his forthcoming album has moved 11,000 units. The full-length album chart with "Unwound"-George Strait is as relevant at coun- "We Sing, We Dance, "We Sing, We Dance, We Steal Things" will be atry radio as he ever was. His latest single, "I Saw God Today," We Steal Things." released May 13 via Atlantic. Both EPs are avail- which spends its second week at No. 1 this issue, is his 43rd able at indie retail stores and online.The final EP, chart -topper. As if that weren't enough, just three weeks ago "We Steal Things," will be released as a digital Strait topped Billboard's chart for the 22nd bundle with the new album. time, more than any other country act. His MCA Nashville set "Troubadour" sold "I think fans will want both versions of the 166,000 copies in its first week and has tallied 264,000 thus far, according to album," Mraz says. Atlantic senior VP of marketing Dane Venable Nielsen SoundScan. The set was produced by Strait and Tony Brown. says the label isn't worried "about it cutting into Programmers sayStrait'ssingle there is a laundry list of reasons why Strait has had Longevity album sales, because Jason is an agile enough per- speaks to the country core. long-term success. "At the top of the list is song George Strait first former to be able to perform a song solo and WXBQ/Bristol, Tenn. -Va., PD selection. He's consistently released songs that have appeared on R&R's with a band and make it sound very different.The Bill Hagy says it "has been an audi- re -enforced the George Strait brand. He has always Country chart with EPs are for the fans, while the album will be driv- ence favorite from the first handful been in `limited supply'; that is, access to George has "Unwound" 27 years ago. en by more traditional means." of spins on air." always been limited, and he's a really good guy. In Mraz's fans drove the album's first single in anoth- KMPS/Seatde MDTonyThomas has , we know that matters." er way. Since he released a demo version of the track a similar take: "We added 'I Saw God Thomas agrees. "There aren't many real coun- "I'mYours" on an EP that came with his last album, Today' as soon as we got it," he says."Our try icons out there anymore, and listeners clear- more than 300 people have posted versions of listeners consistently tell me George can ly love that there's a Texas cowboy good guy who themselves covering the track onYouTube."I never do no wrong, and that kind of loyalty, combined with won't ever let them down," he says. instigated any of the covers:' Mraz says. "But I can a great song, is pretty potent. As Dirty Harry said, 'A KMPS/Seattle PD Becky Brenner believes Strait's see why people are drawn to the song, and because man's got to know his limitations,' and George has success is due to an "amazing voice, combined with it is about generosity, I wanted to share it." always had a great sense of what will work for him." mystery and passion. All of his music stays true to Venable says,"There was a groundswell of support, Meanwhile,WKIS/Miami PD Ken Boesen says his character and his standards are high." and that has helped us at radio." The song is No. 5 on R&R's Triple A chart and No. 27 at Hot AC. In addition to hitting the airwaves,Atlantic has an ambitious digital strategy for the releases. Dallas Rapper Lil Wil Makes His Mark Rappin' Dougie MySpace and mobile company KaDoink will Twenty -one -year -old Lil Wil didn't take rapping My Mind;' which touches on political issues; and sec- Lil Wil's "My Dougie" is allow fans to send texts and receive phone calls seriously until the murder of a childhood friend ond single "Bust It Open."TumTum,Yo Gotti and No. 26 on R&R's Rap with 30 -second clips of different tracks before six years ago put things into perspective. DJToomp are among those working on "Dollas,Tx." chart this week. being directed to listen to full tracks online. Mraz Now Wil, born Wil Martin, is prepping the Inaddition,Soulja Boy was has also partnered with iTunes to allow fans to release of his debut album, "Dollas, Tx," which tappedfortheremix of "My buy a different new track off the record for four bows May 27 via RudeBwoy Ent-the indie Dougie," although that track won't weeks leading up to the album's release. label he started with partner Rude in 2005-and appear on the album. Aside from "What he's doing isa very smart strategy, Asylum Records. The set'sfirstsingle, "My traditional marketing, the promo- because he's keeping fans excited," says Eric Levin, Dougie," released a year ago, recently fell offtional team behind Lil Wil plans to owner of Atlanta indie retailer Criminal Records. R&R's Urban chart after 11 weeks. The track is work the album locally first, then "His audience tends to be people who want it all, No. 26 on the Rap chart. take it national, according to Rude. and all the releases fulfill a customer need." " `My Dougie' is your whole personality, your A promotional DVD with ex- For Mraz, ensuring the crowd that supports whole swag, what makes you fresh,'Wil says. Other clusive webisodes will be available him is happy is job one."I'm just giving the peo- songs on the album include the brash "Grown Man"; with the purchase of every CD. ple what they want, man," he says with a laugh. reflective "My Lil Homie"; "Take a Look Through -Mariel Concepcion, Billboard -Cortney Harding, Billboard

2424/7 NEWS ONLINE @ www.RadioandRecords.com MAY 2, 2008 R&RCH P/TOP 40

Beating The System Finally, our heroes figured out how to manipulate the system from within-through the magic of attrition. "As people quit, I became the PD, TJ became the APD/MD and our first official act was to make ourselves the morning show," Ace says. From November 1993 to February 1995, they honed the act well enough to land a job at Syndicated Ace & Ti celebrate 10 years at WN