2021 CREATIVE AGENCIES NEW BUSINESS

India / Apr 2021

ESTIMATED ESTIMATED YTD RANK THIS RANK LAST OVERALL YTD No.of AGENCY RECENT WINS WIN REVENUE RECENT LOSSES MONTH MONTH REVENUE Wins (Crore) (Crore)

Meesho, Tally, Unilever's Sunsilk 1 1 DDB Mudra Group 42.7 42.7 19 Project

PGI, Tata Q Project, Oberoi Realty, 2 2 VMLY&R 24.3 Bel Cheese 24.3 44 New Horizon, HSBC Project

Bajaj Auto Ltd Project, SPotify 3 5 Wondrlab 18.1 18.1 31 Project, Zee5 International Project Welspun, Zippo Project, Alliance 4 7 Ogilvy 15.8 15.8 16 Project

5 3 IPG Team Dynamic BMW 13.4 13.4 1

6 4 The Womb MPL， WheelsEMI 12.9 12.9 2

Google Project, Castrol Project, 7 6 Havas Worldwide 11.5 11.5 16 VIVO Mobile Project Mfine, OKCredit, SIP Abacus, MullenLowe Group 8 8 Waah Jobs, AkzoNobel Brands, 7.7 7.7 11 Lintas Group UPSTOX TracFone Project, White Hat Jr. 9 9 McCann WorldGroup 6.9 6.9 11 Project, Roche Project IOCL ( Oil) 10 10 FCB Lamke， Elle 18 6.7 5.4 2 Project Johnson Controls-Hitachi Air 11 14 Dentsu Conditioning India, GeneriCo, LLC 5.3 5.3 10 Project Publicis + Publicis Kalpataru Builders, Godrej Pro 12 12 5.2 5.2 4 Ambiance Clean, Ecolink Signify Project Metrodata Electronic Project, 13 11 Wunderman Thompson Macrotech Developers, 4.6 4.6 16 Macrotech Developers Project Pepsico Foods Project, Y-Axis, 14 21 Grey Group Tata Mutual Fund Project, Aditya 2.8 2.8 5 Birla Group Project WhiteHat Education Technology, 15 15 BBDO 2.7 2.7 4 Bright Lifecare Directorate of Income Tax Social 16 16 Span Communications 2.0 2.0 1 Media

17 17 iCubesWire Ambience Group 2.0 2.0 1

18 18 Verve Media Ventura Furniture 2.0 2.0 1

19 13 Leo Burnett Udemy Project, Luxor Project 4.0 Fortis Healthcare 2.0 14

20 19 Chimp&z Inc Vinod Cookware 1.3 1.3 1

2021 (Jan-Apr): 189.8 227

2020 (Jan-Apr): 164.4 150

YoY Comparison: 15.5% 51.3%

1 2021 MEDIA AGENCIES NEW BUSINESS

India / Apr 2021

ESTIMATED ESTIMATED YTD RANK THIS RANK LAST OVERALL YTD No.of AGENCY RECENT WINS WIN REVENUE RECENT LOSSES MONTH MONTH REVENUE Wins (Crore) (Crore) Zydus Cadila Pharmaceutical, Perfetti Van Melle (Offline & 1 1 Wavemaker 17.7 16.1 11 Content), Zydus Heinz (Complan) Skechers, Cred, Mobile 2 3 Initiative 18.2 Hamdard(Offline) 15.8 3 Premiere League Hamdard(Offline), Ola Group, 3 4 Havas Media Micromax Informatics, 10.6 10.6 5 Salarpuria Sattva 4 2 MediaCom , Saridon 9.5 9.5 2

Carsome, DTwelve Spaces, 5 5 Zenith 7.5 7.5 5 Urban Company, MamaEarth

6 6 dentsu X Finance Client 3.0 3.0 6

7 7 Starcom Junglee Entertainment, Boat 2.9 2.9 2

Country Delight, Cuemath, 8 8 OMD MudraMax 3.4 Skechers 2.4 3 Pladis

9 9 m/SIX Noise 1.0 1.0 1

Novocura Tech Health 10 10 Carat 0.5 0.5 1 Services

2021 (Jan-Apr): 66.5 39

2020 (Jan-Apr): 43.3 35

YoY Comparison: 53.5% 11.4%

2021 Creative & 256.3 266 Media (Jan-Apr) 2020 Creative & 207.7 185 Media (Jan-Apr)

YoY Comparison: 23.4% 43.8% METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to [email protected] or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.

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