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April 16-30, 2013 Volume 1, Issue 23 `100 24 7ZLVWVDQG7XUQV 7KHPDNHUVRI+LQGL79VHULDOVXVHDQXPEHURI VWDQGDUGSOR\VWRSURORQJWKHOLIHRIDVWRU\$ORRNDW VRPHRIWKRVHGHIWDVZHOODVGHVSHUDWHPRYHV 18 8 29 10 PLUS SAAVN Big Impact 14 KRRISH Superchild 19 IDEA Get up, Stand up 20 PROFILE GOA FEST TOURISM AUSTRALIA Jaspreet Bindra Away from the Usual Welcome Letter JC DECAUX GETIT’s new CEO has A lowdown on the ad world’s Tourism Australia is digital inclinations. annual bash. spending more in India. Quashed 21 EDITORIAL This fortnight... Volume 1, Issue 23 f you watch television serials, or read about them, it is hard not to laugh at the EDITOR Idesperate attempts made to prolong their natural life. And that is what this Sreekant Khandekar PUBLISHER April 16-30, 2013 Volume 1, Issue 23 `100 week’s cover story is all about: about the skilful and not-so-clever machinations Prasanna Singh 24 employed to keep the story moving. Viewers who can see through this begin to curse SENIOR LAYOUT ARTIST the show, the producers, the channel - and yet can’t stop watching it. Vinay Dominic There is compelling business logic in keeping a serial alive even when the PRODUCTION EXECUTIVE signals say that it is running out of steam. To appreciate the true glory of the Indian Andrias Kisku television business, look closely at Hindi general entertainment channels. At their ADVERTISING ENQUIRIES Rahul Puri, (0120) 4077833, 4077866 heart lies the Hindi serial. Noida 7ZLVWVDQG7XUQV 7KHPDNHUVRI+LQGL79VHULDOVXVHDQXPEHURI Several things make the serial attractive. One, it draws large audiences. Two, it VWDQGDUGSOR\VWRSURORQJWKHOLIHRIDVWRU\$ORRNDW Arunima Bhattacharya, (022) 40429702-5 VRPHRIWKRVHGHIWDVZHOODVGHVSHUDWHPRYHV gets them to the channel every day, month after month – and sometimes, year after Mumbai 18 8 29 10 PLUS SAAVN Big Impact 14 year.
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