Art and Production Art and Production Boris Arvatov Edited by John Roberts and Alexei Penzin Translated by Shushan Avagyan First published in Russian 1926 This edition first published 2017 by Pluto Press 345 Archway Road, London N6 5AA www.plutobooks.com Copyright English translation © Shushan Avagyan 2017; Introduction © John Roberts 2017; Afterword © Alexei Penzin 2017 Financially assisted by the V-A-C Foundation, Moscow British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library ISBN 978 0 7453 9945 4 Hardback ISBN 978 0 7453 3736 4 Paperback ISBN 978 1 7868 0125 8 PDF eBook ISBN 978 1 7868 0185 2 Kindle eBook ISBN 978 1 7868 0184 5 EPUB eBook This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental standards of the country of origin. Typeset by Stanford DTP Services, Northampton, England Simultaneously printed in the United Kingdom and United States of America Contents Acknowledgements vii Introduction Art and ‘Life-building’: The Legacy of Boris Arvatov, by John Roberts 1 1 Capitalism and the Artistic Industry 15 The Form of the Artistic Industry 15 Art and Craft 17 The Art of Commodity Capitalism 23 The Artistic Manufactures of Monarchic Absolutism 29 Applied Art in the Age of Machine Capitalism 33 Technical Intelligentsia and the Birth of New Forms 38 Architecture 43 2 Easel Art 49 The Origins of Easelism 49 The Degradation of Sculpture 54 Painting 56 Flight from the Easel 63 Constructivism 71 3 Art and Production in the History of the Workers’ Movement 75 Petty Bourgeois Utopianism 75 Art and the October Revolution 79 Productionist Art and LEF 86 art and production 4 Art in the System of Proletarian Culture 93 Methodology 93 Technique 93 Collaboration in Art 98 Ideology of Artists 101 Art and Everyday Life 108 Depictiveness in Art 113 Afterword The ‘Electrification of Art’: Boris Arvatov’s Programme for Communist Life, by Alexei Penzin 123 Index 140 vi Acknowledgements Boris Arvatov (1896–1940) has long needed an English- speaking audience for his work. Hopefully, this present book will be the basis for other translations of his writing into English. We would to thank the University of Wolverhampton and the V-A-C Foundation, Moscow for financial assistance with the translation, and the V-A-C for its financial commitment to a new, commemorative issue of Art and Production in Russian. This gives an opportunity for Russian readers to read a book long out of print. And finally, we would like to thank Shushan Avagyan for her excellent translation, and Anne Beech at Pluto for supporting this project. John Roberts and Alexei Penzin, 15 February 2017 vii Introduction Art and ‘Life-building’: The Legacy of Boris Arvatov John Roberts Boris Arvatov’s Iskusstvo i proizvodstvo (Art and Production) was first published in Moscow in 1926, and was published in an amended form in German (Kunst und Produktion) by Carl Hanser Verlag, Munich in 1972, and then in Spanish and Italian the following year. As with many other key texts from the Soviet avant-garde from the 1920s and 1930s, its reception in the Anglophone world has been fragmented and beset by hearsay. So on the hundredth anniversary of the October Revolution, this first English translation is an excellent opportunity for English readers to acquaint themselves directly with a canonic, revolutionary and avant-garde text. I say directly, for although the work still awaits a wider readership, Arvatov’s thinking has had a significant impact on the Anglo-American, new Soviet avant-garde studies and art history over the last 20 years. Christina Kiaer’s Imagine No Possessions: The Socialist Objects of Soviet Constructivism (2005) and Maria Gough’s The Author as Producer: Russian Constructivism in Revolution (2005), both draw on Arvatov and his theory of art-as-production, as a way of redrawing the conventional historical map of the Soviet avant-garde – 1 art and production that Arvatov’s Productivism1 was a failure, certainly compared to the successes of Constructivism – and of testing some of the unexamined assumptions of contemporary art theory. Thus, there has been an interesting convergence between the Arvatov theorized in these two books, and the recent ‘social turn’ in contemporary art and theory globally, with its emphasis predominantly on ‘social construction’ and the necessary temporality of artistic production, as opposed to the gallery-based display of art objects and image production. This does not mean that we can impose Arvatov’s thinking onto this ‘social turn’. The revolutionary conditions under which Arvatov develops his notions of art-as-production and ‘life-construction’ or ‘life-building’ are, for all obvious reasons, very different from today. Yet, Arvatov’s thinking, driven as it is by the political, technical and cultural demands of the early years of the Russian Revolution, addresses some of the substantive problems and issues that define the post-traditional status of art in the twentieth century and today. What might art do once it steps outside of the studio and gallery? What kind of skills and resources might artists rely on once they abandon painting or freestanding sculpture, or even photography? In what sense is the artist a ‘collective 1. There is some terminological ambiguity over ‘Productivism’. Arvatov himself doesn’t use the term, preferring mostly ‘productionist art’ (‘proizvodstvennoe iskusstvo’); also contemporary Russian scholars, such as Igor Chubarov, tend also to use productionist art or ‘Produc- tionism’ (‘produkzionism’) (Kollektivnaya thuvstvennost’s: teorii i praktiki levogo avangarda, Izdatel’stvo Vyshei Shkoly Ekonomiki, Moskva, 2014). However, in Anglo-American, German and French art history (Christina Lodder, Maria Zalambani, Brandon Taylor, Christina Kiaer and Maria Gough), it is ‘productivism’ that is preferred, given the tendency of Western art histories to taxonomize through ‘isms’. In order to maintain a semblance of continuity, I use ‘Productivism’ here. 2 introduction worker’, in the same way that the labour-power of workers is organized collectively? How might artists contribute to a collective product or process? How might artistic creativity, then, be directed to the transformation of social appearances and the built environment? As such, in what ways is the artist now – after the crisis of art’s traditional artisanal function – a specialist in non-specialism, so to speak, a producer of things and meanings across disciplinary boundaries and practices? All these questions preoccupied Arvatov and his generation of Constructivists and Productivists, just as all these questions dominate the theory and practice of the new participatory and community-based, post-object art today. Yet, if there are clear overlaps here, there is one thing that concerns Arvatov more than anything else. If art – in the second decade of the twentieth century – is now post-artisanal having left the traditional arts behind, and the artist’s skills, therefore, are part of an extended social division of labour, is it possible for art to actually enter the relations of production itself? Can art in fact contribute to, and help direct, economic production? Arvatov believed it could, and should. That is, for Arvatov, the revolutionary and technical changes of the Bolshevik Revolution not only demanded a cultural reorien- tation of art’s priorities – consciousness raising; new forms of cognition through art and film – but a material-functional reordering of art’s use-values. If art was to truly transform its bourgeois identity and escape its old hierarchies, if it was truly to accept its post-artisanal and post-aesthetic condition, then it should make itself available to the technical demands of modern industrial labour. This would involve, necessarily, not only a radical transformation of the artist and the category of art itself, and the materials artists work on; but also, most importantly, the very site of artistic production. In short: the 3 art and production artist should enter the factory. For if artists were technicians and labourers above all, then where else should their skills be better used and developed, but amongst other labourers and technicians? As such for Arvatov this involved a radical rethinking of the artist’s creativity, even within the functionalist ambitions of Constructivist circles, which were still too attached for his liking to a model of the individual producer and to art as revolutionary representation and social decoration. Opposed initially to Constructivism’s research-based artistic functional- ism, he encouraged artists to think of themselves as technicians who had finally left the self-image of individual creativity behind, even when this individuality was attached to collective projects or to the educative requirements of the new state. Thus, rather than designing revolutionary objects, symbols or propaganda-tokens – or even revolutionary-functional objects in the spirit of Alexander Rodchenko’s famous information kiosks (1919) – artists should subordinate their technical skills to the greater collective discipline of the labour process and the workshop. For it is in the factory and the workshop where the erosion of the distinction between workers (as culturally excluded) and artists (culturally privileged), individual ideas and collective creativity will be tested and challenged in practice, and the real work of a new egalitarian culture created. Artists, then, should enter the factory as part of the collective transformation of the relations of production called forth by the revolution, and by the demand to transform production for profit into production for need. Accordingly, artists should not simply join the technical staff or the production line in order to do the bidding of technicians and managers, but work in dialogue with managers, technicians and labourers on transforming the content and form of industrial labour 4 introduction and the life of the factory.