澳大利亚-中国关系研究院 CHINESE-LANGUAGE MEDIA IN AUSTRALIA: Developments, Challenges and Opportunities Professor Wanning Sun Faculty of Arts and Social Sciences University of Technology Sydney FRONT COVER IMAGE: Ming Liang Published by the Australia-China Relations Institute (ACRI) Level 7, UTS Building 11 81 - 115 Broadway, Ultimo NSW 2007 t: +61 2 9514 8593 f: +61 2 9514 2189 e:
[email protected] © The Australia-China Relations Institute (ACRI) 2016 ISBN 978-0-9942825-6-9 The publication is copyright. Other than for uses permitted under the Copyright Act 1968, no part may be reproduced by any process without attribution. CONTENTS List of Figures 4 Executive Summary 5 Overview 5 Recommendations 8 Challenges and opportunities 10 Future research 11 Introduction 13 History of Chinese Media in Australia 15 Trends and Recent Developments in the Sector 22 Major Chinese Media (by Sector) 26 Daily paid newspapers 28 Television 28 Radio 28 Online media 29 Access to Major Chinese Media Outlets (by Region) 31 Patterns of Media Consumption 37 The Growth of Social Media Use and WeChat 44 Recommendations for Government, Business and Mainstream Media 49 Challenges and Opportunities 54 Pathways to Future Research 59 References 63 Appendix 67 Appendix A: Circulation Figures (Chinese-language Print Publications in Australia) 67 About ACRI 70 About the Author 71 CHINESE-LANGUAGE MEDIA IN AUSTRALIA 3 LIST OF FIGURES Figure 1. Media sectors currently targeting Chinese migrants in Australia. 21 Figure 2. Time spent with media (hours per week) by Chinese in Australia aged 14-74 years, compared to overall Australian population. 37 Figure 3.