Seafront Regeneration Strategy

Janet Johnson

Deputy Chief Executive

Sunderland City Council

PO Box 102

Civic Centre

SR2 7DN

Tel: (0191) 561 2439 Fax: (0191) 553 7893 e-mail: implementation@.gov.uk

January 2010

Contents

1.0 Introduction 1.1 Purpose of the Seafront Regeneration Strategy 7 1.2 The study area 8 1.3 Location of the seafront 8 1.4 History of the seafront 10 1.5 The importance of the seafront today 11 2.0 Policy context 2.1 National planning policy 13 2.2 Regional policy context 13 2.3 Partnership policies 14 2.4 Local policies 14 2.5 Summary 14 3.0 Research and analysis 3.1 Land use 15 3.2 Movement, arrivals and connections 17 3.3 Public Consultation 19 4.0 Issues and opportunities 4.1 Challenges 22 4.2 Assets 24 4.3 Opportunities 26 5.0 The vision and objectives 5.1 The Vision 28 5.2 The Objectives 30 6.0 The framework 6.1 Strategic principles 31 6.2 Character Areas 36 6.3 Marine Walk 38 6.4 Cliff Park and Recreation Park 40 6.5 Ocean Park 42 6.6 promenade 44 6.7 Gateways 46 7.0 Management Issues 7.1 Management Issues 57 8.0 Next Steps 8.1 Next Steps 59

1.0 Introduction

1.1 Purpose of the Seafront The Unitary Development Plan 1998 The strategy has a number of purposes: Regeneration Strategy (UDP) is the adopted Development Plan that guides new development and • To establish an agreed vision and The Seafront Regeneration Strategy decisions on planning applications in regeneration objectives for the is an overarching document to guide the city under the Town and Country seafront the regeneration of and Seaburn Planning Act (1990). The Planning and seafronts and deliver the objective set out Compulsory Purchase Act (2004) brought • To act as a supporting document for in the Sunderland Strategy (2008-2025), major changes to the planning system future funding bids the overarching strategy for the city which including the replacement of UDPs with states that: ‘by 2025 Roker and Seaburn a series of documents collectively called • To ensure development at the will have a key role in providing cultural a Local Development Framework (LDF). seafront is cohesive and joined up tourism attractions.’ Supplementary Planning Documents for the seafront will form part of Sunderland • To pull together and supplement In order to deliver the aims and objectives City Council’s Local Development the various policies relating to the of the Seafront Regeneration Strategy Framework. seafront in emerging Development it is intended that a number of detailed Plan Documents as part of the Local documents are produced. The first of In addition to the Marine Walk masterplan Development Framework process these documents is the Marine Walk a Promenade Public Realm Strategy Masterplan which has been prepared and a Seafront Management Plan will be In this section the strategy highlights in conjunction with this strategy. This produced in order to help coordinate the the rich history of the seafront and its masterplan has been prepared as a delivery of the Seafront Regeneration importance to both the city and the Supplementary Planning Document (SPD) Strategy. region. and when approved will be a material consideration when determining planning The council recognises that the seafront Subsequent sections set out the policy applications and provide specific guidance at Roker and Seaburn (the seafront) is an context for the regeneration of the on the regeneration of the seafront at area with unfulfilled potential. To inform seafront, the results of public consultation, Roker. A detailed masterplan for Seaburn the future direction of the seafront a city significant issues faced at the seafront, will also be prepared. wide public consultation was undertaken a vision and regeneration objectives for between 16 February and 3 April 2009 to the seafront and, finally, how this can be find out what the people who live in, work delivered. in and visit Sunderland feel should be the vision for the future of the seafront. The results of this consultation – contained in the Seafront Consultation Findings Report (May 2009) available at www.sunderland. gov.uk/seafront – have informed the development of this Regeneration Strategy (the strategy).

Roker Beach 7 1.2 The study area 1.3 Location of the seafront

This strategy focuses on the twin resorts Roker is located in St Peter’s Ward and of Roker and Seaburn, which stretch along Seaburn in Fulwell Ward on the north east 2.5km of coastline from Whitburn Bents edge of the city, in Sunderland’s North in the north to the mouth of the River Area. The seafront has strong linkages to Wear in the south. The seafront occupies by road, pedestrian a relatively narrow strip astride Whitburn and cycle routes via Wearmouth Road and Roker Terrace (the A183) which Bridge. To the north, the seafront is well separate commercial and residential connected to South ’s coast via areas from NORTHthe largely SHIELDS undeveloped cliff- the A183. The separates the top open spaces, the promenades and area from Sunderland’s port and coast to sweeping beaches. Figure 2 indicates the the south. extent of this area. Old South Pier

SOUTH SHIELDS Key Local authority boundary BLYTH Major road

Metro/railway

WHITLEY BAY Central Area Local landmarks

NEWCASTLE UPON TYNE A1 JARROW A19 SEAFRONT STRATEGY AREA A194(M) SUNDERLAND

A1018 Sunderland City

South Tyneside Seaburn SEAFRONT STRATEGY AREA

Sunderland City Old South Pier Lighthouse

DURHAM PETERLEE Fulwell Windmill Bede’s Cross Roker A19 Roker Lighthouse A66 A1231 HARTLEPOOL A1(M) Stadium of Light St. Peter’s Church National Glass Centre

WASHINGTON REDCAR Sunderland Museum and A1231 Winter Gardens STOCKTON ON TEES MIDDLESBROUGH SUNDERLAND Civic Centre DARLINGTON

A19

Figure 1. Regional locationFigure 1. of Regional seafront Location strategy areaPlan

8

A1(M) A19 Key

Area Boundary

Seaburn Camp

Morrisons

Whitburn Road Seaburn

Cliff Sea Road Park

Roker

Roker Terrace

Roker Park

Marina

Figure 2. Seafront strategy area boundary

9 1.4 History of the seafront Roker Ravine. In 1885 the construction The popularity of Roker and Seaburn of Roker Pier – along the line of a natural has declined since the 1960s as growing The seafront has a rich and interesting rocky outcrop – and the lower promenade prosperity and mobility has given history. The geology of Roker and (now known as Marine Walk) commenced. holidaymakers wider choice. The 1980s Seaburn is hugely significant, dating and early 1990s saw major changes back some 238 million years to when By 1907 Roker had become a thriving at Seaburn with the construction of the famous ‘cannonball’ rocks first seaside resort. The promenade and sands a supermarket, the Pullman Lodge started forming in the coastal magnesian were an obvious attraction and were often restaurant, bar and motel and the council’s limestone cliffs. Archaeologists believe crowded with visitors. Roker Spa Hotel, Seaburn Leisure Centre, as well as the that Roker seafront may have been settled designed by in 1842, also relocation of the fairground. It was at this in prehistoric times, when the caves at drew many visitors to the seafront. time the council reintroduced the seafront Roker offered an attractive habitat for illuminations and launched the annual hunter-gatherer groups. This theory is Seaburn’s reputation was not established Sunderland International Airshow, still supported by the prehistoric and Roman until the 1930s with the construction of the largest free airshow in Europe. More finds which have been recovered from seafront promenades, Seaburn Hotel, recently the area has hosted sporting Roker beach, including an antler harpoon Queens Parade shops and Seaburn Hall. events and Sunderland Live Music Festival. and Roman coins. Seaburn quickly became a popular resort These events attract many visitors, often for North Eastern holidaymakers and local with considerable success – the Airshow The earliest recorded built development day-trippers, as well as visitors from further recently won an Enjoy Award for took place at Roker in the 1840s when afield, including and the North Excellence. However, other popular events Roker Terrace was built on the cliff tops. West. One of its most famous visitors was such as the seafront illuminations no The suburb only began to develop after the artist L.S. Lowry, who regularly stayed longer take place. the opening of in 1880 when in the Seaburn Hotel and painted local Sir Hedworth Williamson and the Church scenes, including the beach. Commissioners donated land for the development of a park on the condition the council build the road bridge to span

Parson’s Rock Roker Hotel (c1920) Sunderland International Airshow

10 1.5 The importance of the Attracting investment to the city These former industrial sites, once among seafront today the economic drivers of the city until the Having an attractive seafront with a decline of heavy industry in the 1980s, Quality of life variety of leisure opportunities in close will now be developed to create new proximity to the city centre is a unique employment opportunities – including Sunderland’s seafront is highly valued by selling point, which will aid Sunderland office, leisure (hotel and sports facilities) NORTHthe SHIELDS city and region as a whole. In 2007 arc (the city’s Urban Regeneration and high-quality retail – as well as city Seaburn Beach came third in an online Company) in delivering its key projects by centre housing that will be attractive to Pride of Place Poll for top beauty spots attracting new residents and businesses those working in these new jobs. This will in the North East, just behind Durham to the city. The river corridor is seen by be complemented by regeneration to Castle and Cathedral World Heritage Site Sunderland arc as a key asset to the city key city centre sites, including Holmeside and Monument. Ninety four per and riverside sites are at the centre of the Triangle and the historic heart of the city cent of respondents to the Sunderland arc’s regeneration strategy. The arc is centre in and around Sunniside. As these Community Spirit Summer Survey 2007 developing regeneration plans for several projects develop, links along the river considered the seafront to be the most key sites including Stadium Village on the corridor to the seafront will be enhanced important green space in the city, being north of the river, Vaux, Farringdon Row further if the development of proposed pedestrian bridges connecting Vaux to very or fairly important to their quality SOUTHand SHIELDS Holmeside to the south. of life. It is noteworthy that Sunderland’s Stadium Village and St Peter’s to Panns Bank, are realised. coastJARROW is one of the green spaces identified to be most in need of improvement in addition to being the most used and most important green space.

A19

A194(M)

A1018

SEAFRONT STRATEGY AREA

Key

A1231 Sunderland Strategic Transport Corridor 6 1 Sunderland arc priority 1 and 2 sites 7 3 2 8 5 1. St. Peter’s Riverside 4 2. Vaux SUNDERLAND 3. Farringdon Row 4. Holmeside 5. Sunniside 6. Stadium Village A19 7. Lisburn Terrace Figure 3. Seafront strategy area in relation to arc development sites 8. Port of Sunderland 11

A1(M) A19 Attracting visitors to the region and Castles, Hadrian’s Wall cycleway and jointly to deliver the Landscape Vision Pennine cycleway generated £4.2million for Wearmouth-Jarrow (2008) which The value of coastal tourism to the North in tourism income for the region. (The emphasises the importance of enhancing East is estimated to be £400-£450 million, Economic Impact of Cycle Tourism in the link between St Peter’s and the sea. which is equivalent to over one fifth of the , 2007, One Northeast value of tourism to the region as a whole. and ). Physically, the candidate World Heritage The Regional Spatial Strategy, Regional Site is linked to the seafront via a 1km Economic Strategy and Regional Cultural The watersports hub located at Roker, riverside footpath and the St Peter’s Strategy all acknowledge the seafront’s comprising the marina, Adventure Sculpture Trail which is a popular role in promoting a positive image of the Sunderland, yacht club and North East environment for pedestrians and cyclists. North East to attract visitors and investors Diving Academy also plays an important From the route it is possible to follow to the region. Sunderland’s seafront has role in attracting watersports enthusiasts Bede’s Way, which runs along Roker and many unique attractions which bring to the region. Seaburn seafront into South Tyneside and visitors and investment to the region. then on to St Paul’s in Jarrow. The seafront has strong physical and Roker seafront is unique as the only historical linkages to two of Sunderland’s Sunderland’s seafront impacts most place where three national cycle routes main cultural attractions – St Peter’s notably on the region’s tourism economy converge, making it a major gateway to Church and former monastic site (dating during the annual Sunderland International the region. The Walney to Wear route, from 673AD) and the National Glass Airshow. The Airshow takes place on National Route 1 and the popular Sea to Centre, a centre of national excellence the last weekend of July and over two Sea (c2c) route draw both out-of-region supporting the production, exploration days attracts around a million spectators, and near-to-home visitors to the North and enjoyment of contemporary glass. leading to a significant increase in East. In addition the cycle St Peter’s and St Paul’s in Jarrow form spending in local restaurants and cafés route, stretching 6,500km through seven the twin Anglo-Saxon monastery of and a considerable rise in demand for countries, draws cyclists from around Wearmouth-Jarrow, the UK’s nomination accommodation. the world to Sunderland’s seafront. In for UNESCO World Heritage Site status in 2006 241,000 trips were made on the 2011. The seafront is integral to the vision c2c alone, generating over £10million in for the development of the candidate spending and safeguarding 173 full-time World Heritage Site. Sunderland and equivalent jobs. In 2006 the c2c, Coast South Tyneside Councils are working c2c cyclist St Peter’s Riverside Sculpture Trail National Glass Centre

12 2.0 Policy context

The regeneration of Sunderland’s seafront • PPG 15: Planning and the Historic on marine spatial planning which sits within the context of national, regional Environment requires local authorities balances conservation, energy and and local policy. This section provides to designate areas of “special resource needs a brief outline of policies that have architectural or historic interest the informed the preparation of the Seafront character or appearance of which it is CABE and English Heritage have published Regeneration Strategy. desirable to preserve or enhance” a number of documents including Shifting Sands (2003) and Regeneration in Historic 2.1 National planning policy • PPG 20: Coastal Planning emphasises Towns (2007), demonstrating that high the importance of reconciling quality design, open spaces and enhancing Planning Policy Statements (PPS) and development requirements with the the historic environment can radically Planning Policy Guidance Notes (PPG) need to protect and conserve the regenerate seaside resorts. provide Government guidance on planning natural environment policy. 2.2 Regional policy context • PPG 17: Planning for Open Space, • PPS 1: Delivering Sustainable Sport and Recreation urges local The Regional Spatial Strategy (RSS) sets Development sets the Government’s authorities to recognise the actual out a long-term strategy for the spatial overall objectives for planning. This and potential recreational value of development of the North East. It provides identifies ‘sustainable development’ natural features whilst minimising the a spatial context for the delivery of other as the core principle underpinning the impact of activity on those features. regional strategies including the Regional planning system, whereby planning Where possible, access to natural Economic Strategy, Regional Image should ensure a better quality of life features for sport and recreation Strategy and Regional Cultural Strategy. for everyone, both now and for future purposes should be enhanced In relation to the seafront, RSS Policy 16 generations proposes that investment is directed at • PPS 25: Planning and Flood Risk improving existing facilities, attractions and • PPS9: Biodiversity and Geological guides development in areas of flood accommodation. Conservation sets out the risk Government’s vision for conserving A range of regeneration and cultural and enhancing biological diversity in • The Good Practice Guide to Tourism strategies have been produced relating England. To ensure planning decisions encourages planners to engage with to the seafront including the Regional on biodiversity and geological the tourism industry and public to Cultural Strategy (2005) by Culture North conservation are fully considered local ensure development maximises the East; North East Tourism Strategy (2005- planning authorities must consider many benefits of tourism 2010) and a Framework for the North the environmental characteristics of East’s Coastal Economy (2006) both their area and ensure appropriate • The Marine and Coastal Access Bill commissioned by One North East. These weight is attached to designated sites seeks to improve access to the strategies see the potential to build on of international, national and local coast of England and to introduce a the North East’s distinctive character and importance and protected species new framework for the seas based attractive coastline to improve quality of life in the region and benefit the local The Red Arrows flying over the Old South Pier Lighthouse Sunderland International Airshow Artwork ‘Taking Flight’

13 economy. It is proposed that Sunderland renowned for the cultural experience, the relevant polices are superseded by those improves its tourism offer by developing city experience and the coastal experience in the LDF. In summary, UDP policies seek its existing events calendar, improving they offer, attracting leisure and business to pursue recreational opportunities at linkages to the hinterland, and investing in visitors from all over the UK and from the seafront to serve local, city-wide and art and heritage. overseas. regional needs; conserve the environment; preserve and enhance the character Environmental guidance includes the The Sunderland Strategy 2008–2025 and appearance of listed buildings and Wear Estuary Management Plan and the is the overarching strategy for the city, conservation areas; and maintain and Shoreline Management Plan 2, which produced by the Sunderland Partnership. improve accessibility to the seafront. states that beach control should be The strategy states that by 2025, Roker improved and defences maintained at and Seaburn seafront will have a key Other local policy documents considered Seaburn and Marine Walk, Roker. role in providing cultural and tourism in this report include the Legible City attractions, creating an attractive, Framework which sets out a range 2.3 Partnership policies accessible and desirable destination. of projects to improve the legibility of Sunderland; the Play and Urban In 2004 the Coastal The Sunderland Image Strategy 2008- Games Strategy setting out a strategic Partnership, comprising representatives 2025 sets out Sunderland’s brand approach to play; CultureFirst - the from , North values as: “life enhancing”, “smart” and cultural masterplan for the city; Coastline Tyneside Council and South Tyneside “balanced.” It recognises the seafront as as a Cultural Resource which sets out Council, commissioned consultants to an underused resource and states that recommendations on how to improve the produce the Tyne and Wear Coastal Sunderland is to be promoted as a city by seafront; and the Roker Park Conservation Regeneration Strategy (TWCRS) . the sea with a high quality of life to offer. Area Character Appraisal and Management Plan which guides development within the The TWCRS outlined the main areas for The Sunderland arc business plan 2009 conservation area. action as: image, transport, jobs and skills, outlines Sunderland’s Urban Regeneration partnership working and complementary Company’s overarching strategies to The council is preparing a Greenspace product development. The main regenerate the city, attracting new Strategy which will include a quantitative recommendation of the report is to residents, investors and visitors to create a and qualitative assessment of existing concentrate on the development of key sustainable Sunderland. open space, sport and recreational needs. tourism products, based on: Local standards for quality, quantity and The Durham Biodiversity Action Plan accessibility will be adopted. • Maritime and coastal activities (DBAP) was produced in June 2007 by • History and heritage the Durham Biodiversity Partnership and 2.5 Summary • Events and sport includes Sunderland. The DBAP contains • Business tourism a series of work-plans to help species The policy context emphasises the role • Developing a range of niche tourism and habitats in the Durham Area that are the seafront has to play in enhancing the products considered to be under threat locally, city and its image through tourism and nationally or internationally. culture-led regeneration, which builds on This informed the development of the the seafront’s heritage, cultural events Tourism Management Plan 2008-2011 2.4 Local policies calendar and attractive environment. A for the Tyne and Wear sub-region by the sustainable approach should be taken to Area Tourism Partnership. This serves The Local Development Framework providing opportunities for passive and as an action plan for organisations and (LDF) is the spatial planning mechanism active recreation. businesses involved in the management, to help deliver the Sunderland Strategy. development and promotion of Tyne and Once adopted the Core Strategy will lie Wear’s visitor experience. The renaissance at the heart of the LDF, setting out the of Sunderland is seen as having huge overarching strategic planning framework potential in building Tyne and Wear’s for the city up to 2021. The currently visitor economy. The vision is that Tyne adopted Unitary Development Plan (UDP) and Wear’s visitor destinations will be continues to apply to the seafront until its 14 3.0 Research and analysis

3.1 Land use Roker, in contrast, primarily serves as a passive recreational space for the local Figure 4 on page 16 sets out the land community. The area is popular with uses at Roker and Seaburn seafront. walkers, cyclists starting and completing Commercial activity is concentrated at the C2C cycle route, surfers and other Seaburn, the focus of which is the Pullman watersports enthusiasts. A hub for Lodge hotel, amusement arcades and watersports has developed, comprising Morrison’s supermarket. Restaurants, bars a popular Marina and Marine Activities and the Marriott (formerly Seaburn) Hotel Centre, Sport England’s Adventure extend further south along Whitburn Road. Sunderland and a commercial diving There are also a number of council leisure centre. Roker has a rich heritage, facilities at Seaburn including the Seaburn containing areas of historical interest Leisure Centre, children’s play facilities and such as the lifeguard museum and the recently completed skate park. Open Roker Conservation Area, which includes space at Recreation Park and Seaburn Roker Park and the Grade II Listed pier Camp, and the vast area of car parking and lighthouse. A cluster of hotels and behind the Seaburn Centre, are used guesthouses can be found along Roker during event days on an occasional basis, Terrace. Although several large houses but remain relatively under-used during have been converted into residential care the remainder of the year. homes, the majority of the built-up area behind the seafront is in private residential use. Marine Walk contains a number of commercial buildings and council facilities including the resort office, The Smugglers pub and Roker Amusements.

Marriott Hotel Adventure Sunderland North East Diving Academy

15 Key

Area boundary

Residential use

Mixed use

Leisure

Sport and recreation

Museum Morrisons Retail

Catering facilities Seaburn Centre Other

Marriott Hotel

Adventure Sunderland

Figure 4. Land use plan for the seafront strategy area 16 3.2 Movement, arrivals and Within the study area there are areas This strategy presents an opportunity to connections where pedestrian and vehicular movement improve the accessibility of the seafront by overlap, which is generally a source of promoting access to Roker and Seaburn Figure 5 on page 18 illustrates movement conflict. Vehicles can access the lower by sustainable modes of transport. This along Sunderland seafront is broadly promenade at Roker via Pier View, a small will be supported by and complement separated into two areas – movement road linking the upper promenade to the delivery of the Local Transport Plan 2 along the upper promenade (A183) Marine Walk Road. Once on Marine Walk (LTP2), which establishes how transport and the lower promenade. The upper Road vehicles can travel south to car patterns and routes will be developed promenade is a popular coastal route parking or north to a roundabout, after across Tyne and Wear over the period for both vehicles and cyclists, and runs which it is access only. This can result 2006 to 2011. along Sunderland seafront to South in an environment that is difficult for Shields in South Tyneside. In contrast the pedestrians and cyclists to navigate. The seafront is a popular environment lower promenade is more of a pedestrian for cyclists. The Walney to Wear route, oriented environment which is divided by Similar conflict exists at Seaburn. The busy National Route 1, c2c route and Bede’s Roker Cliff into two district area known as A183 serves as a barrier to movement Way route draw many cyclists to the area. Marine Walk (Roker lower promenade) and between Ocean Park and the amenities to Although the cycle route along the upper Seaburn lower promenade. the west of the study area, and the lower promenade is well established, there are promenade and beaches to the east. points of conflict elsewhere between In Roker the upper and lower promenades pedestrians and cyclists. are linked via steep and uneven pathways St Peter’s, Stadium of Light and Seaburn which make the two areas seem remote metro stations are all located within As discussed in more detail in section from each other. At Seaburn the lower walking distance of the seafront. Poor 6.0 there are six main gateways into and promenade is more accessible due to the signage directing people to and from within Sunderland seafront - Seaburn lower gradient. these stations and the seafront is proving metro station, Whitburn, North Haven, a missed opportunity to promote this Harbour View, Ocean Park, Recreaton Park sustainable mode of transport and the and Cliff Park. These gateways currently do service it offers in terms of access to the little to create a strong sense of arrival and seafront and direct services into Newcastle do little to maximise views of the seafront. and the airport as discussed in more detail in Section 6.7.

Illegal parking on Marine Walk A183 a barrier to pedestrian movement Steep pathways linking Roker lower and upper promenades

17 To Whitburn and South Shields Key

Primary vehicular route

Secondary vehicular route

Bus route

Cycle route

Pedestrian footpath

Area boundary

Primary gateways

To Seaburn Metro Station

To St Peter’s Church and City Centre Figure 5. Movement analysis plan of the seafront strategy area

18 3.3 Public consultation The survey could be completed online at The consultation received a high response www.sunderland.gov.uk/seafront. rate, emphasising the importance of the To inform this Strategy Sunderland City A copy of the survey was posted to all seafront to the people of Sunderland. Council undertook a city wide consultation businesses and residents within the study 2,455 people completed the survey between 16 February and 3 April 2009. area and it was printed in the Sunderland and over 200 people participated in The purpose of the consultation was to Echo on Wednesday 25 March 2009. workshops. In summary the consultation find out what the people who live in, work found that respondents favoured separate in and visit Sunderland feel should be the Workshops were undertaken by the visions for Roker and Seaburn seafronts. vision for the future of the seafront. People council with the Disability Alliance of Whilst it was felt that the three most were asked whether the vision should be a Sunderland (DAS) and the Older People important aspects in a vision for Roker seafront for a quiet walk, for family fun, for Independent Advisory Group (IAG). City should be to make the most of the watersports, for great events or any other wide and Youth Parliament workshops area for relaxation, protect the natural suggestions they may have. were undertaken by Planning Aid, an environment and improve what’s on independent organisation which offers offer for families, it was felt that the three Data was collected using two methods - a free planning support, advice and training most important aspects in a vision for survey (seafront consultation form) and to communities. The results of these Seaburn should be the provision of more workshops. The survey formed part of the workshops are available in a separate wet weather facilities, more high quality Community Spirit Spring Survey 2009 and report produced by Planning Aid. A restaurants and cafes and improved was also made available at: summary of the consultation findings outdoor facilities for families. Therefore are set out in the Seafront Consultation whereas it was felt Seaburn should • All libraries across the city Findings Report available at be more of a resort offering activities • The Resort Office on Marine Walk www.sunderland.gov.uk/seafront. for families, Roker seafront should be • Exhibitions in the Sunderland Aquatic somewhere to go and relax and enjoy the Centre, Civic Centre main reception natural environment. Images produced by and Central Library Planning Aid to illustrate the results of the • Drop in sessions held in the Mobile public consultation are shown on pages Customer Service Centre at Marine 20 and 21. Walk and Market Square (in the city centre) during the consultation period

Seafront workshop - outcomes Consultation drop-in session, Marine Walk Site visit with Disability Alliance of Sunderland

19 Figure 6. Public Consultation findings plan - Roker (Produced by Planning Aid)

20 Figure 7. Public Consultation findings plan - Seaburn (Produced by Planning Aid)

21 4.0 Issues and opportunities

4.1 Challenges Social Physical

Environmental The seafront at Roker and Seaburn Despite the seafront’s proximity to the city attracts a large number of visitors during centre and transport routes, connections Flood risk and coastal erosion are the summer months and on events days. to the remainder of the city are poor. The important issues which need increasing This increased footfall can place strain majority of visitors wishing to travel to the consideration as our climate changes and on existing facilities. The seafront public area by bus must first travel to the city sea levels rise. The 2006 Tyne and Wear consultation highlighted that a major issue centre before changing bus service. Strategic Floodrisk Assessment highlighted at the seafront is the lack of adequate areas which would be at risk of flooding toilet facilities. Existing toilet facilities do Although there are two metro stations over then next 50 years, including within not meet demand as they are insufficient within walking distance of the seafront Roker, the Marina and land adjacent to in number, do not open frequently enough (St Peter’s and Seaburn metro stations), Holey Rock, and within Seaburn, the lower and do not provide modern facilities such this is not promoted. There is a lack of promenade and Cut Throat Dene. Linked as changing areas. The attraction of a large any signing, artwork or reference to the to this the public realm at the seafront number of people also leads to increased seafront at either station meaning visitors degrades at a faster rate in the marine generation of litter. On particularly busy may be unaware that the city boasts fine environment meaning the area requires days there are an insufficient number of beaches. considerable maintenance. The existing bins adjacent to takeaways to hold the maintenance budget for the seafront is amount of litter generated, meaning bins There are a number of barriers to not sufficient to meet the maintenance overflow. movement within the study area. Uneven requirements of this area. surface materials, steep pathways and a Certain areas of the seafront attract lack of drop kerbs create difficulties for anti-social behaviour and vandalism. wheelchair users and pushchairs. Illegal This is a particular issue on areas of the parking on areas of paving both at Marine lower promenade which receive little Walk and Ocean Park at peak times can footfall and are relatively concealed. The also make the area difficult for pedestrians seating shelters at Roker and Seaburn to navigate. were highlighted in the seafront public consultation as being the focus of anti- social behaviour. Both shelters are empty and seating has now been removed due to vandalism. The knock-on effect of this is that people are deterred from visiting these areas at certain times of the day and evening, which reinforces the perception Steep and uneven pathways, Roker that these areas are unsafe.

Roker lighthouse in stormy seas Crowds on Airshow day, Seaburn

22 A major point of conflict for cyclists is Economic the Marina to the south of the study area where the C2C route passes an area which As with many British coastal resorts the is popular for fishing. At this point fishing popularity of Roker and Seaburn as a poles block much of the cycle route. holiday destination declined in the 1960s as growing prosperity and mobility gave Another barrier to movement is the area holiday makers wider choice. This has adjacent Ocean Park at Seaburn. Car led to a decline in many of the seafront’s parking and the majority of amenities are attractions. Previous attempts to create located to the west of the A183, meaning new attractions, such as a golf driving pedestrians must cross this busy road to range and zoo, have not been long lived access the lower promenade and beach. leaving a number of redundant spaces Although a light-controlled crossing is which create a poor image for visitors to located adjacent to the Seaburn Leisure the area. With the exception of the small Centre there is little to direct people to this number of hotels and guesthouses the crossing point and the crossing itself has majority of the seafront comprises uses a very short crossing time, which causes aimed primarily at the community, such as difficulty for the less mobile. the supermarket, restaurants and housing. The seafront is not fulfilling its potential The quality of the built environment varies to attract visitors to the city and bring greatly throughout the seafront. Although investment to Sunderland’s economy. there are many buildings of architectural merit, particularly within Roker and Whitburn Bents Conservation Areas, the majority of modern development lacks character and does little to integrate with the surrounding area. The result is an area lacking in a sense of identity. This lack of identity is exacerbated by poor gateways into the area at Harbour View and Ocean Park .

Poor quality buildings at Marine Walk Restaurants at Seaburn 4.2 Assets Built environment Natural environment

Heritage The coastal zone at Roker and Seaburn The seafront has an attractive natural contains many noteworthy structures environment of considerable ecological The seafront is steeped in local culture and buildings, the majority of which and geological value. The geology of the and history dating back to prehistoric are located in the two Conservation seafront dates back some 238 million times. Many prehistoric objects have been Areas. Roker Park Conservation Area, years, and contains some rare examples recovered from the beach, suggesting in 1995, is located to the south of the of geological formations including the that the caves in this area at one time study area, and displays many fine ‘cannonball’ rocks which are found only in hosted hunter-gatherer groups. Many examples of Victorian and Edwardian Sunderland and New Zealand. This rock local legends have developed around architecture, Grade II Listed Roker Pier formation is concentrated at Parson’s the caves at Roker. It is reputed that and Lighthouse, St Andrew’s Church - Rock, which is part of the Spottee’s Cave at the mouth of Roker known as the ‘Cathedral of the Arts and Coast Special Protection Area, and has Park extends hundreds of metres along Craft Movement’ and Roker Bridge - one been designated as a Ramsar site under a system of underground tunnels all the of Roker’s earliest man-made structures. the European Convention of Wetlands way to St Peter’s Church – the candidate Whitburn Bents Conservation Area is of International Importance, reflecting its World Heritage Site that is of outstanding located to the north of the study area at importance as a bird habitat for wintering universal cultural and heritage value – the gateway to Sunderland seafront. The Turnstone, wintering Purple Sandpiper and and possibly even to . It is Conservation Area was designated in 1970 breeding Little Tern part of the Durham rumoured that the tunnels were used by and features a concave terrace of early Coast Special Area of Conservation is fishermen, keelmen and bargemen to 20th century cottages built on the site of located to the north of Parson’s Rock at smuggle illegal goods ashore in the 17th earlier fisherman’s cottages, and a former Whitburn Bents. The area is valued as the and 18th Centuries; indeed, Roker ravine eighteenth century farmstead, all of which only example of vegetated sea cliffs off the was also known as ‘smugglers haunt’. add to the appeal and character of the Atlantic and Baltic Coasts on magnesian seafront. limestone in the UK. The seafront Throughout their history Roker and environment creates drama and interest, Seaburn have been linked with many giving Sunderland seafront a diverse and individuals of note and considerable unique character. talent. Isambard Kingdom Brunel famously designed the North Dock at Roker and John Dobson was the architect behind Roker Spa Hotel. Both structures can still be seen today. More recently, Lowry famously stayed in Seaburn Hotel and painted many pictures of this stretch of coastline. These are just some examples of the points of interest which makes Roker and Seaburn seafront so unique.

Roker Hotel Roker pier at Marine Walk Parson’s Rock

24 Existing events calendar Cycle links Links to Sunderland’s cultural assets

The seafront has a reputation for The seafront is unique as being the only Sunderland seafront is well connected to successfully hosting events which began place where three national cycle routes Sunderland’s main cultural attractions - the in the 1800s when performances and tea meet; the (c2c), National Glass Centre, a national centre dances regularly took place around Holey Route 1 of the of excellence for the development of Rock Corner. Since this time the seafront (The East Coast Cycle Route), the Bede’s contemporary glass and St Peter’s Church has hosted a wide range of events Way Cycle Route and the St Peter’s which, with St Paul’s in South Tyneside, including the Sunderland Illuminations, Sculpture Trail. In 2006 241,000 trips were forms the twin Anglo-Saxon monastery of Great North Women’s Run, Sunderland made on the c2c alone, generating over Wearmouth-Jarrow: the UK’s nomination Live and the festivals of Rivers and the Sea, £10 million in spend and safeguarding 173 for World Heritage Site inscription in as well as regular summer programmes of full-time equivalent jobs. 2010. Both of these attractions are within family activities and live music. Sunderland walking distance of the seafront via the International Airshow, the seafront’s most Watersports facilities and St Peter’s Artwork Trail, an attractive well known event, remains the largest free accommodation environment popular with both cyclists airshow in Europe. In 2008 the Airshow and pedestrians. was voted the best tourism experience in Roker and Seaburn seafront is increasingly the Enjoy England Awards. The seafront used for watersports such as surfing Links to the region’s heritage and events calendar continues to develop; in and sea kayaking. A hub of watersports cultural assets 2009 it hosted the first Great North 10k facilities has developed at Roker, centred run. around Adventure Sunderland, the Marine The region’s main heritage and cultural Activities Centre, the Marina and the North attractions are also well connected to East Diving Academy. These facilities Sunderland’s seafront, including receive considerable use. The availability Roman fort. Sunderland seafront is well of these activities in close proximity to the connected to South Shields seafront in city centre is a key asset which can be South Tyneside – the road and cycle route used to promote Sunderland as a place to connecting the two destinations offers live which offers a high quality of life where impressive views of the North East coast a balance between work and leisure time making it a popular route for both drivers can be achieved. and cyclists. This route receives the most use by runners during the Pier to Pier run, The majority of Sunderland’s visitor a 7 mile run between South Shields Pier Dancers at the Festival of the Rivers and the Sea accomodation is located at the seafront. and Roker Pier. Both Sunderland and Hotels, guesthouses and B&Bs are an South Tyneside Councils are working to important tourism asset. deliver the Legibility Project to further enhance links between the two resorts and provide a complementary tourism offer.

The Marina St Peter’s Church

25 4.3 Opportunities Social Physical

Environmental This strategy presents an opportunity to Delivering the regeneration of the seafront consider the provision of amenities at the has the potential to attract a greater The natural environment is the seafront’s seafront comprehensively and to consider number of visitors to the area and create main asset to be protected and promoted. where new and upgraded amenities will demand for public transport links which The Seafront Regeneration Strategy be required as regeneration proposals may not currently seem viable. There is presents an opportunity to ensure that progress. an opportunity for the council to work future development at the seafront works with bus operators to explore demand with nature rather than against it. This Crime and the fear of crime can be for improved bus links to the seafront, can be achieved by making people more reduced by good design. Implementing in particular a bus route which will link aware of the area’s natural assets, for the Seafront Regeneration Strategy has Sunderland’s main cultural attractions - St example through interpretation, and by the potential to increase feelings of safety Peter’s, the National Glass Centre and the focussing development away from areas by improving lighting, bringing vacant seafront. which are environmentally sensitive, or at buildings back into use and increasing risk of flooding or costal erosion. footfall. There is also the opportunity to work with NEXUS to explore ways in which links from There is an opportunity to replace St Peter’s and Seaburn metro stations can elements of the existing public realm be promoted to encourage more people with durable materials and robust street to use sustainable modes of transport furniture that is better suited to the marine to travel to the seafront. Promoting environment. Materials on the lower metro links will have the added benefit of promenade must be carefully selected to reducing traffic congestion and the need ensure they are able to withstand flooding for additional car parking. from winter storms and will weather naturally. In addition, attention must be paid to how materials are laid in this area; appropriate sub-bases must be designed Art on the Metro and laid to ensure materials don’t fail due to heavy use or sea water damage during storm conditions.

Promenade improvements Cleveleys ‘New Wave,’ Lancashire Midland Hotel, Morecambe

26 A high level of vacant land within the Economic seafront is under the ownership of the council. This gives the council control There is a growing trend for domestic over the quality of development coming holidays due to the current UK recession forward, both in the nature of the and, to a lesser extent, increased development and the design quality. environmental awareness which is The council will ensure that future encouraging holiday makers to consider development proposals are of a high more sustainable holidays options. In the quality, reflective of the importance of present climate there is an opportunity this key location. New development must for the seafront at Roker and Seaburn take influence from the best aspects of to adapt and promote itself once again the existing built environment and must as a destination with a rich heritage and complement the surrounding landscape. attractive natural environment, with links to some of the region’s main attractions. Prior to any new developments taking The seafront’s reputation as an events place consideration of the principles of location, growing watersports hub, with PPS25 must be fully considered in order to a popular marina and gateway to the ensure that flood risk is mitigated as far as region’s main cycle routes will be key to possible. promoting this area in the future.

Promenade improvements at Bridlington Promenade improvements at Cleveleys, Lancashire

27 5.0 The vision and objectives

5.1 The Vision

Building on its unique natural environment and rich heritage, the seafront will be an attractive, safe, clean and accessible destination for all residents and visitors that the people of Sunderland can be proud of. Roker and Seaburn will once again be ‘a playground for the people.’ Whilst Roker seafront will be an area to relax and enjoy the attractive natural environment, Seaburn will be a family focused resort offering high quality indoor and outdoor facilities. It will be a welcoming place to enjoy all year round, which offers activities and events for everyone, supporting Sunderland’s aspiration to be the UK’s most livable city.

28 29 5.2 The objectives

1. To create an attractive environment where both residents and visitors can relax

2. To develop a sense of place and pride by building on the area’s rich heritage and attractive natural environment

3. To create a family friendly area which is safe and clean

4. To provide high quality public amenities

5. To offer high quality and affordable activities and cultural events throughout the year

6. To create an area which is physically and intellectually accessible

7. To maximise the impact and improve the economic vibrancy of the area

30 6.0 The framework

6.1 Strategic principles Street furniture Surface materials

Planting The age, design and materials of existing Footpath and promenade surface street furniture are inconsistent along materials along the length of the seafront Salt air and wind in coastal locations the length of the seafront. There are have deteriorated in a number of locations create difficult conditions for even the multiple styles, types and ages of seats, and are not coordinated. Concrete hardiest plants to establish themselves. litterbins, planters and railings, all in varying surfaces are used in some areas, whilst It is therefore unsustainable and condition. exposed aggregate, paving and tarmac uneconomic to introduce large areas of surfaces are used elsewhere. new soft landscaping along the seafront. In order to create an attractive location However, it is proposed that a greater for visitors to enjoy, the ad hoc nature of New surface materials must be durable variety of coastal planting be considered street furniture must be replaced with a and in certain locations be able to for the grassed banks on Roker’s lower more consistent approach. withstand flooding from the sea. Attention promenade to give the area a more must also be paid to how materials are laid natural feel. Additional planting should be Innovative, multifunctional, items of street to ensure they don’t fail due to heavy use considered where appropriate as part of furniture should be considered at key or sea water damage. wider improvement schemes and any new locations and public spaces, for example developments to add to the character of information boards that are linked to In key spaces it may be appropriate to the area. public art, while incorporating lighting and introduce higher quality materials such seating. as granite sets, which have recently been Existing soft landscaping should be used as a setting for the c2c art feature. In well maintained and not left to detract All street furniture and fittings must be other areas the use of exposed aggregate from the character of the area. Where robust, resistant to vandalism and capable or resin bonded gravel would provide landscaping is no longer adding to the of coping with the coastal environment. an appropriate surface for the coastal character of an area it should be removed location. and more appropriate planting or hard The recent public realm works undertaken landscaping introduced. to provide a setting for the c2c art feature It may also be appropriate to introduce have included new timber and corten steel timber board walks in key areas to provide seats and cycle stands. These materials interest to otherwise bland hard surfaces, have been chosen to fit within the coastal to create accent areas and informal environment providing a robust and seating spaces. The use of board walks attractive solution. These products are a must be carefully considered and used good example of street furniture that is only where they can be protected from suitable in a coastal location. direct wave impact.

Cycle racks at Marine Walk

Hybrid sage Resin bonded gravel

31 Where appropriate all surfaces must be Legibility and wayfinding Any new signs must be selected as part designed to highway standards and, where of a family with consistent materials, sizes appropriate vehicular and emergency The existing provision of wayfinding and and shapes. Designs must be clear and access loadings must be taken into other information along the seafront is engaging (with provision for blind and account. haphazard and in need of improvement. partially sighted users).

Masterplans for Roker and Seaburn should As part of wider efforts to improve legibility Consideration should be given to consider how street furniture and surface and wayfinding in the city the form, design introducing a range of new interpretation materials can be rationalised. As part of and content of the information should boards and trails covering a range of any future improvements consideration be addressed in an integrated fashion for topics including heritage, wildlife and local should be given to preparing a more the seafront as part of this wider strategy. history. detailed public realm strategy for the Clear, well located and accurate signs seafront, providing design codes for should be provided to guide visitors. each character area to inform the design process. The range of new signs selected should be considered within the context of existing and proposed street furniture, maintenance considerations of the coastal location and the overall image and identity of Sunderland.

A bespoke range of signs could be commissioned within the context of the wider Sunderland legibility project, which could strongly reinforce the identity of the seafront and become a marketing tool. A more cost effective solution would be to procure existing commercially available signs and add some limited customisation for the seafront. This option is widely available from many suppliers and can be a good compromise solution.

Simon Ringe, Wildspace Network - sign

High quality seating solutions Example of an illuminated bridge

32 Lighting Feature lighting: Feature lighting can Sustainability: The introduction of new enhance structures, buildings, and lighting can have an environmental impact The seafront has a history of hosting landscapes. Lighting can also help to in terms of energy consumption and sky lighting events, most notably the define routes and emphasise views glow. Careful consideration must be given Sunderland Illuminations which stretched and vistas. Modern lighting techniques to this potential impact and the following along the length of the seafront, until the offer almost unlimited opportunities to should be considered: 1980s. Street lighting and feature lighting introduce additional lighting along the are an important part of the identity of the seafront. These opportunities include the • The use of high efficiency luminiares seafront and careful consideration shall be lighting of natural features such as the cliff with high performance optical systems with reduced light spill and given to their use to maximise impact. face at Holey Rock Corner, Seaburn and light trespass Roker beaches and built features such • The use of high efficiency lamps and Street lighting: The existing street lighting as Roker Pier and Lighthouse, Old South LEDs along the seafront (with the exception Pier, Roker Bridge and the old South Pier • The use of energy efficient electronic of the lower promenade at Roker) was Lighthouse in Cliff Park. control gear installed in the 1980s. The columns • The use of flexible control systems were designed to bear the weight of the The impact the lighting effects will have on illuminations and although the Sunderland roosting birds and other protected species Public art Illuminations no longer take place the will be considered when deciding on its columns remain. The public consultation positioning. There are a number of existing pieces of feedback suggests that many people public art along the seafront, although associate the columns with the identity Safety: It is important to recognise that many of them are not celebrated and can of the seafront and careful consideration the introduction of lighting in an area often be overlooked. should be given to any proposals to can also improve the feeling of safety replace them. Any new columns should in an area, reducing opportunities for Public art can play an important role in also add to the identity of the seafront and crime and reducing the fear of crime. The improving the appearance and character be sympathetic to the existing character need to improve safety along the lower of the seafront as part of an integrated of the area. Whilst it may be appropriate promenade at Roker was highlighted in approach with enhancement of the public to introduce one style of column along the public consultation. realm and new lighting. the whole of the seafront it may be appropriate to introduce a different style Existing artworks should be better of column along the lower promenade at celebrated by installing new interpretation Roker, which has a very different character material. to the upper promenade and Seaburn. The existing columns along the lower promenade are a mix of styles and of varying quality. Priority should be given to their replacement as part of any wider improvements to the area. c2c sculpture,

Spirit of the Staithes, Blyth Public artwork, Cleveley Promenade

33 Any new works should be a celebration When designing improvement schemes C8: The City Council will ensure adequate of the distinctiveness of the seafront and and new developments the opportunity to cycle parking is provided in new add to its character and identity, providing introduce new cycle routes and facilities, development. Opportunities will also be constant year-long interest through and improve existing routes and facilities taken to encourage provision in existing temporary as well as permanent works must be considered. development, particularly for employees that set international standards of quality and customers. and showcase local talent. Public art can All improvements must be in keeping with also be a medium through which local the objectives of the Sunderland Cycling The design of cycling infrastructure must people can be engaged, such as through Strategy (available at www.sunderland.gov. be in keeping with the principles set out in local schools, higher and further education uk/cycling). Specifically proposals must Note 2/08 Cycling Infrastructure Design, institutions and voluntary organisations. help to achieve the following policies as which is available on the Department for set out in the Sunderland Cycling Strategy Transport website. Public art does not have to be sculptures (2002): or installations; it can also be part of the Public conveniences urban fabric, for example street furniture, C2: Route networks will achieve high signs, lighting or even buildings. standards of coherence, directness, safety, The recent public consultation highlighted Where opportunities exist to integrate attractiveness and comfort. Design and the public’s concerns regarding the artworks into wider improvements and layout of routes and associated cycling provision and condition of public new development, consideration should facilities will take account of guidelines conveniences at the seafront. The council be given to working with artists as part of published in Supplementary Guidance intends to undertake a more detailed the wider project design team. to the UDP. The City Council will aim to analysis of this issue before making ensure that development does not sever recommendations for improvements. As Reference should be made to the council’s or prejudice accessibility to cycle routes. part of any wider improvements at the emerging Public Arts Strategy when seafront, detailed consideration should be considering any proposals for public art. C5: The City Council will endeavour to given to opportunities to improve existing secure the provision of cycle routes facilities and explore alternative options for Cycling and other facilities within or adjacent to provision. new developments through planning Cycling at the seafront is an important permissions and agreements. It was identified during the public activity with a number of national cycle consultation that showers and foot routes passing along and ending/starting C6: The City Council will aim to ensure showers are needed at the seafront. The at the seafront (including National Route that cycling is fully integrated with public council will seek to deliver these facilities 1, the c2c and Walney to Wear routes). transport to facilitate cycle use as part of and will look favourably on development Whilst generally the quality of the routes longer journeys. proposals incorporating amenities which along the seafront is good there are a support the recreational use of the number of areas where routes are poorly C7: The City Council will integrate seafront, for example changing, showering designed and laid out, bringing cyclists into measures to facilitate cycling with and footwashing facilities. conflict with street furniture, pedestrians measures to aid pedestrians and people and other users. with mobility difficulties.

Covered depot building, Hornsea Example of improved cycling routes Solar panels, Barcelona

34 Car parking Development quality Any new development must carefully consider the existing character of the area There is currently a good provision of The city council is committed to achieving and ensure that appropriate materials public car parking at the seafront with high standards of design quality for are chosen which allow new buildings surface car parks available at Roker and any new developments in the city. At to integrate with and add to the overall Seaburn in addition to on-street parking the seafront this should both reinforce character of the seafront and wider area. along Whitburn Road at Seaburn. the distinctive character of the area and positively contribute to its wider Sustainable design The provision of parking at the seafront regeneration, helping to deliver the vision. should balance the needs of residents, The Regional Spatial Strategy for visitors and businesses alongside the need By Design - Urban Design in the Planning the North East places the delivery of to minimise any impact on the character System: Towards Better Practice (prepared sustainable communities at the heart of of the seafront. by the DETR/CABE) sets out seven key strategic policy. Sustainability should be design objectives for the planning system promoted through design, construction Any new car parking should be carefully in fostering a sense of place: and location in order to deliver a range integrated into the street scene to ensure of environmental, social and economic that it does not adversely impact on the Character - A place with its own identity objectives. Sustainability and sustainable appearance of the area or reduce the construction should underpin any quality of the pedestrian environment. Continuity and enclosure - A place where development proposals at the seafront. public and private spaces are clearly Whilst there is good provision of free car distinguished A key tool for the assessment of the parking, there is a particular problem sustainable credentials of new non- at Roker of drivers choosing not to use Quality of the public realm - A place with residential developments is provided public car parks and instead parking on attractive and successful outdoor areas by the use of the Building Research grass verges and footways. This not only Establishment Environmental Assessment creates problems for other visitors but also Ease of movement - A place that is easy Method (BREEAM). This assesses the detracts from the overall appearance of to get to and move through performance of buildings against a wide the area. These problems must be tackled range of environmental criteria covering as part of any improvements and also Legibility - A place that has a clear image issues such as energy use, materials, water, be addressed through the preparation and is easy to understand ecology and pollution. Performance is of a management plan for the seafront rated within bands, with buildings being to ensure that adequate numbers of Adaptability - A place that can change awarded a pass, good, very good or enforcement officers are available in the easily excellent rating. area to control illegal parking. Diversity - A place with variety and choice The council will seek to ensure that any new development achieves a BREEAM rating of ‘very good’ or higher.

Example of landscaped car-parking East Beach Café, Littlehampton Solar-heated showers, Bridlington

35 Marine Walk character area

6.2 Character areas

Roker and Seaburn seafront were historically known as the ‘twin resorts’ due to their complementary nature. Whilst Roker over the years has been a place for relaxation, Seaburn has always been the more commercial resort and the main focus of leisure activity. The complementary nature of the two seafronts will be built upon to develop resorts that are tailored to meet the needs Cliff Park and Recreation Park character area of different visitors, widening the seafront’s appeal. Four main character areas have been identified:

Marine Walk

Cliff Park and Recreation Park

Ocean Park

Seaburn promenade

The extent of these areas can be viewed on Figure 8. Ocean Park character area

Seaburn Promenade character area

36 Figure 8. Character areas of the seafront strategy area

37 6.3 Marine Walk Landscape design Linkages between the upper and lower promenades will be enhanced with Roker’s heritage, culture and geology are Public space will be enhanced in a way improved footpaths and an additional inextricably linked to the way in which which complements Marine Walk’s direct access between the two. Marine Walk has been historically used. attractive natural environment and unique Marine Walk will provide people with an built heritage. A co-ordinated palette of Linkages will also be enhanced between environment and experience that builds materials, street furniture and planting Roker Park to the north of Marine Walk upon and interprets Roker’s cultural will be established to give Marine Walk and St Peter’s Artwork Trail to the south. history and natural features. A coordinated a distinct identity. Street furniture will This will be achieved by improving signs palette of high quality street furniture, be made of durable materials which will throughout the area and removing barriers materials and lighting will restore Marine weather naturally. Surface materials will to access. Walk’s sense of place. be equally hard wearing as they must withstand potential flooding. High quality General use materials such as granite will be used in key locations. Marine Walk is valued by residents and visitors as an area to relax, whether this is Works will be integrated with the by sitting enjoying views of the attractive refurbishment/replacement of the sea natural environment, walking, cycling wall and will accommodate access for the or taking part in watersports. The area’s future maintenance of it. New ‘C’ sculpture, Marine Walk recreational value will be built upon by creating opportunities to learn about Planting of native grasses and perennials the rich history and unique environment will give Marine Walk a softer coastal feel. through interpretation and educational Planting of trees and shrubs which are facilities. native to the Durham coast will help to enliven the grass banks. The existing watersports hub and leisure facilities will be supported and Key spaces complemented by improved basic facilities. In particular provision will be The dramatic setting of Roker Ravine and improved for cyclists who come to the Holey Rock Corner will be enhanced with area having completed the c2c cycle lighting and public realm improvements to route. make the area more of a feature.

There is the potential for some additional The installation of the sculpture ‘C’ development north of Adventure marking the end of the c2c cycle route will Sunderland. Any proposals coming forward be a focal point and point of celebration must be well designed to integrate with to the south of the promenade. The the surrounding area and take influence sculpture will be complemented with from the best aspects of the existing public realm improvements and the Cleveleys New Wave, Lancashire built environment. Height and overall installation of modern play equipment. form should fit into the surrounding landscape, as should the choice of Access and linkages materials. Developments must provide complementary uses to the existing leisure Key gateways will be enhanced. Narrowing offer. and realignment of the promenade road will provide a more attractive traffic calming solution which will reduce conflict between vehicles and pedestrians. Marine Walk will become more of a pedestrian-orientated environment. 38 Cliff art feature

Local landmarks to be emphasised

Opportunity for environmental enhancement scheme (Roker Park)

Refurbishment of existing promenade

Opportunity for environmental enhancement scheme

Refurbishment of pier and lighthouse with landmark entrance

Potential development opportunity

Installation of c2c art feature adjacent to Adventure Sunderland

Primary gateway

Improved re-alignment to cycleway

Potential refurbishment of pier

Existing art works to be improved

Primary gateways

Figure 9. Marine Walk character area

39 Intepretation route, Hornsea 6.4 Cliff Park and Recreation Park Key spaces

General use There are two focal points located on Cliff Park: the Grade II* Listed lighthouse and Cliff Park and Recreation Park are open Grade II listed Bede’s Cross. The lighthouse landscaped areas which provide attractive was constructed in 1856 for the Old views over the North Sea. Parson’s South Pier and transferred to Cliff Park Rocks which lie below Cliff Park are of in 1983. The lighthouse is constructed considerable ecological value, containing of wrought-iron plates painted white, part of the Northumbria Coast Special creating an impressive landmark. Bede’s Protection Area (SPA) and Ramsar site, Cross was erected on Cliff Park in 1904 in designated due to populations of breeding memory of the Venerable Bede. The cross Little Tern, wintering Turnstone and is located on the route of the Bede’s Way wintering Purple Sandpiper. Both areas cycle and pedestrian routes which link the are used throughout the year for passive twin-monasteries of Wearmouth-Jarrow. recreation and during summer months for More sympathetic landscaping treatments hosting events. In addition this area forms to their immediate setting will enhance part of the designated Durham Coast SSSI. and highlight these two landmarks which are of key importance to the seafront’s Both Cliff Park and Recreation Park are heritage. Knapweed allocated as open space in the Unitary Development Plan (UDP) for Sunderland. Access and linkages Policy L7 of the UDP states that development will only be allowed in this A footpath runs diagonally through area if it can be demonstrated there will Recreation Park, marking a desire line be no significant effect on the amenity, from Sea Road in the direction of Ocean recreational and wildlife value of the site. Park. Enhancements will be made to the Policy NA30.1 of the UDP states that footpath to improve and formalise this sea views along Roker seafront will be route. protected and where possible enhanced. In keeping with these policies Cliff Park Existing pathways which run along the and Recreation Park will be enhanced but edge of Cliff Park and provide attractive the nature of these areas as open space views of the North East coast will be will not be significantly altered. improved and maintained.

There is an opportunity to improve existing The cycle route which runs along the facilities and amenities which are already A183 will be realigned to ensure that located on Seaburn lower promenade cyclists can travel along the route of the adjacent the ‘Cat and Dog’ Steps. A183 without having to dismount. Opportunities to enhance linkages Red Hot Poker Landscape design between Marine Walk and Seaburn lower promenade will be explored. An The nature of this site would support assessment will be made of the potential landscaping in key areas based on the effect this could have on the SPA and local ecology, using plants native to the Ramsar site. Durham coast. A coherent landscaping strategy will be developed for the upgrading of existing planting, paving, lighting and signs. The boundary treatment of Recreation Park will be enhanced.

40 Opportunity for environmental enhancement scheme

Recreation Improved re-alignment of cycleway Park Enhanced boundary

Enhancement of footway

Primary gateway Old South Pier Lighthouse to be emphasised Improvement to pedestrian crossing point Opportunity for environmental Cliff enhancement scheme Park Improvements to existing amenities/facilities

Refurbishment of existing promenade

‘Cat and Dog’ steps

Potential for new pedestrian crossing point

Potential opportunity to extend promenade to Marine Walk

Bede’s Cross to be emphasised

Existing bus stop

Figure 10. Cliff Park and Recreation Park character area

41 6.5 Ocean Park Any proposals coming forward must Access and linkages be well designed to integrate with the Ocean Park will continue to be central to surrounding area, and take influence Policy NA40 in the UDP states that traffic the resort of Seaburn, providing visitors from the best aspects of the existing built management measures will be introduced with a range of leisure and complementary environment, adding to the character of on the A183 at the seafront between its uses that build upon the area’s existing the immediate and wider area. junction with Seaburn Terrace and Lowry leisure facilities and natural assets. Road to reduce potential conflict between Landscape design pedestrians and vehicles. Linkages between any new development will be enhanced and the Seaburn Public space will be enhanced in a way Opportunities to improve access and promenade area and set within a which complements the wider Seaburn linkages should be considered as part of coordinated palette of high quality street area. Hard landscaping will be of a high any wider improvement proposals. furniture, materials and lighting giving quality in key spaces complementing the Ocean Park a strong sense of place. soft and hard landscaping in adjoining areas. High quality materials such as General use granite will be used in key locations. A range of soft landscaping solutions will be Ocean Park currently provides visitors introduced that integrate with and add with a range of leisure facilities and open to the coastal location and existing green space. The existing range of facilities will spaces. Da La Warr Pavilion, Bexhill-on-Sea be improved by creating opportunities to develop additional cafés, restaurants, wet Key spaces weather facilities and outdoor facilities for families which complement the At present Ocean Park lacks any real existing offer. Areas of open space will be focal points and the sense of arrival is redesigned and enhanced, providing an particularly weak. Whitburn Road currently improved quality of public realm for local creates a barrier between Ocean Park residents and visitors. and Seaburn promenade. The seafront public consultation highlighted the Any mixed use development must difficulties pedestrians experience in contain similar levels of open space crossing the road. The opportunity to laid out to increase the accessiblity and narrow the carriageway, reduce traffic attractiveness of the area. speeds and increase crossing times should be considered to give greater The UDP allocates a large area of Ocean priority to pedestrians and provide better Park as open space. However, as a integration between Ocean Park and result of wider statutory work into the Seaburn promenade. As part of these preparation of the Local Development works an opportunity exists to introduce Framework and more specifically, the a key space at the front of Ocean Park identification of new housing sites for the stretching across Whitburn Road to unite Marine Mosaic, Bournemouth city, consideration is being given to the this area with Seaburn promenade to site’s potential to accommodate areas of provide a focal point for Seaburn and new housing development. It is not the create a new flexible public space. purpose of this Strategy to change the land use allocations for the area, however, Opportunities to introduce additional the Strategy does acknowledge that land public spaces that are both hard and soft uses in this area are being reconsidered landscaped should be considered as part as part of the preparation of the Local of any wider development/ improvement Development Framework and may be proposals. amended in the future.

42 Land use to be determined through Local Development Framework (LDF) process

Existing footpaths and desire lines

Primary gateway/node

Opportunity for leisure led mixed-use development

Landscaping and environmental improvements

Morrisons

Seaburn Centre

Figure 11. Ocean Park character area

43 Southern Gateway, Blackpool 6.6 Seaburn promenade promenade.

General use Other buildings along the promenade will be maintained and, where viable, Seaburn promenade will continue to opportunities explored to bring vacant give visitors the opportunity to walk buildings back into use to create new and cycle along the seafront, enjoy the business opportunities such as additional natural environment and provide a link cafés or restaurants and other facilities for to the wider coastline to the north and visitors. south. The area will also continue to be an important venue for events such as the Access and linkages annual International Air Show. Opportunities to enhance pedestrian Improvements will be made to create a and cycle linkages between Seaburn promenade area that has a coordinated promenade and the wider area will be palette of high quality street furniture, explored to maximise the overall visitor materials and lighting giving a strong sense experience. of place and increasing visitor satisfaction and enjoyment. In addition opportunities The recent public consultation highlighted exist for the addition of sculpture or that there is insufficient pushchair and Headland Café, Bridlington artwork along the sea wall at Seaburn. wheelchair access from the upper promenade to the lower promenade Key spaces and from the lower promenade onto the beach at Seaburn. Opportunities will be The main focal point for the Seaburn explored to improve the existing ramps promenade area is the former seating from the upper to the lower promenade shelter. Whilst the shelter continues to and incorporate ramped access into provide toilet facilities, an opportunity an existing set of steps from the lower exists to consider additional commercial promenade to the beach. or resort uses that would bring the shelter back to life and provide further activity along the promenade.

The roof of the shelter also provides a focal point on the upper promenade footpath and cycleway. This could, however, be much improved as part of the creation of a larger public space. As set out in the Ocean Park character area, the opportunity exists to provide a multi- Tern Project, Morecambe functional space that can be used flexibly for events. The creation of an enlarged focal space would add to the character of the area and generate a much stronger sense of place. In addition the opportunity to narrow the carriageway, reduce traffic speeds and increase crossing times should be considered to give greater priority to pedestrians and provide better integration between Ocean Park and Seaburn

44 Primary gateway

Landscaping and environmental improvements

Opportunity for environmental enhancement scheme (Seaburn promenade)

Improved linkages between Seaburn promenade and Ocean Park

Primary gateway

Opportunity to refurbish seating shelter and introduce new uses

New public space and primary gateway

Opportunity to narrow highway and increase width of pedestrian crossing to slow traffic speeds

Opportunity to enhance existing cycle route Figure 12. Seaburn promenade character area

45 6.7 Gateways Gateway One - Whitburn site centre around emphasising the role of the space as a primary gateway and Gateways to the seafront should create a Whitburn Road is the primary Northern ensuring that a sense of arrival is apparent distinctive, high quality arrival experience gateway into the Strategy Area and the to people passing through. Both vehicular for local people and visitors. They can main arrival point for those entering and pedestrian surface materials should help aid legibility to those moving into the seafront from Whitburn and South be upgraded at the gateway. Views should and across the site as well as creating a Shields. Prior to entering the Strategy Area, be framed through the use of strategic positive first impression to those visiting Whitburn Bents Road travels along the tree planting and landscaping along the the area for the first time. A number of coast offering glimpses of the coast and northwestern edge of Whitburn Bents primary gateways have been identified as sea at varying points along the way. Upon Road. Both factors should then draw part of the Seafront Strategy with a view reaching this gateway, the road dips down attention to the newly established views of ensuring gateways complement their and joins the coastline, offering the first of Seaburn seafront, which should be setting and location. The location of these panoramic views of the entire Seaburn assisted by relocating any street furniture gateways can be seen on Figure 5. seafront. that currently impedes views and creating a newly landscaped recreational space to The gateway currently lacks definition with the southeast. Further emphasis could be large areas of open agricultural land to the added by placing artwork or another form northwest and bland public amenity space of landmark feature which could help to to the south-east. The views offered at this provide the gateway with an identifiable location are blocked by street furniture character. such as a bus stop and the space lacks any sense of arrival to Sunderland’s seafront. By relocating the bus stop, a substation positioned behind the existing bus shelter Indicative proposals for the gateway would be exposed and would become visible from the road, particularly when approaching Seaburn from the north along Whitburn Bents Road. In order to disguise this it is possible for the substation to be masked and incorporated into a landmark or art feature in this position.

View from Whitburn gateway, facing north View from Whitburn gateway, facing south

46 Bus stop

Environmental/ landscape

improvements Whitburn Bents Road Bents Whitburn

Relocation of bus stop

Arrival point

Possible location of landmark or art feature Upgrade or change of surfacing Views to be Bransdale Avenue protected/ enhanced

Improvements to cycleway Environmental/ landscape improvements

Figure 13. Gateway One - Whitburn

47 Gateway Two – Harbour View It is proposed to create a sense of arrival at the gateway to enhance the views on Harbour View (A183) is the main vehicular offer. Improvements to, or upgrading of corridor linking the Seafront Strategy the road and pavement surface should be Area to Sunderland city centre and the implemented in the area of the south, and as such is likely to be one of roundabout to help reduce traffic speeds. the most heavily used of the primary This can be undertaken in conjunction gateways. It is also a primary gateway for with the siting of either art or other those using public transport to get to the landmark features on the roundabout seafront, with the area hosting a number itself or on the adjacent area of open land. of direct bus routes into Sunderland. The These factors combined should help give gateway’s location at the top of the Roker a greater sense of arrival into the strategy Embankment, which separates the upper area as well as giving the gateway an and lower promenades, also offers large identity which should help complement panoramic views of Roker seafront, the the wider Marine Walk Character Area. piers and the lighthouse.

Public footpaths connecting Roker Terrace to Marine Walk are in a poor state of repair and a large area of open land running along the southern edge of Harbour View does little to complement the area. Cars and vans are frequently parked along Harbour View, blocking what would be impressive views of the seafront and marina.

View from Harbour View gateway, facing east View from Harbour View gateway, facing west

48 Roker Terrace

Change of surface materials

Arrival point

Refurbishment of drop off point/ parking bay Location of landscaping/art feature

Bus stop

Pier View

Harbour View

Environmental and landscape improvements

Bus stop

Improvements to public footpath

Figure 14. Gateway Two - Harbour View

49 Gateway Three – Recreation Park and Cliff Park Proposed improvements include the upgrading of both road and footpath Although it is not located on a major materials surrounding the roundabout to thoroughfare, the Seaburn Park Gateway help reduce traffic speeds and provide - on Sea Road/Chichester Road - acts as a feature to make the user aware of the a primary gateway for those entering the gateway. There is also a small memorial strategy area from local areas such as park to the northwest of the gateway Fulwell and Seaburn. It also offers the most which could benefit from environmental/ direct vehicular route for visitors travelling landscape improvements to channel views in from the Newcastle area towards the sea. The placing of public and those using the Tyne Tunnel. It is also art or other landmark features on the the point at which Sea Road opens out, roundabout could help to complement offering strategically important views of this objective and give the gateway its own the seafront which are protected in local individual identity. planning policy.

Given its suburban location, the Seaburn Park gateway is currently in the best condition of the six primary gateway sites identified in the strategy. Nonetheless, opportunities exist to further enhance the quality of the gateway to help aid legibility and provide a sense of arrival.

View from Recreation Park, facing east View from Recreation Park, facing west

50 Sea Lane Recreation Park

Environmental/ landscape improvements

Arrival point

Views to be protected or enhanced

Environmental/ landscape improvements Possible location of landscaping or art feature

Chichester Improvements to Road to Sea public footway Road

Westcliffe Road Park Avenue Park

Figure 15. Gateway Three - Recreation Park and Cliff Park

51 Gateway Four – Ocean Park

Ocean Park is in close proximity to a large area of car parking, the majority of which currently serves Morrisons supermarket. The crossing adjacent the Seaburn Leisure Centre is a primary gateway for those parking in this area and crossing Whitburn Road to access Seaburn beach.

This crossing point is currently dominated by high levels of on-street parking. Areas of soft landscaping are bland. There is a large viewing area located on the top of Seaburn Shelter to the east of Whitburn Road. This seating area is also in a poor state of repair and in need of an improved maintenance regime.

There is the potential to improve this area by providing a shared surface crossing area, which would involve changing both road and footpath surface materials. This should reduce the traffic speeds, help to break up large areas currently dominated by on-street parking and provide a safer and more pleasant setting for pedestrians crossing Whitburn Road. This will be complemented with artwork and planting to create an attractive and welcoming environment.

View from Ocean Park gateway, facing east View from Ocean Park gateway, facing west

52 Lowry Road

Environmental/ landscape improvements

Bus stop

Views to be protected/ enhanced

Possible location of Upgrade or change of landmark/art Seaburn surfacing feature Centre

Refurbishment of seating

Relocation of bus stop

Improvements to cycleway Pullman

Lodge Whitburn Road

Refurbishment of car-parking bays

Figure 16. Gateway Four - Ocean Park

53 Gateway Five – North Haven Indicative proposals focus on improving the quality of the environment to reduce Although it is is one of the smallest of conflicts between people using the area the primary gateways into the Seafront for varying uses. Initially improvements Strategy Area, the North Haven gateway will include refurbishment of existing art has the potential to have the biggest features and soft landscaping to improve influence on how people perceive the the aesthetic appearance of the area. area, given its role and how it is used. As Provision should be made for pedestrians well as being a busy pedestrian gateway and cyclists, including widening ramps and into the site for people using the St. improving surface quality and materials. Peter’s Riverside Artwork Trail, the gateway Redundant street furniture should also also hosts the popular c2c cycle route be removed to allow greater flexibility of which attracts visitors from all around the the space and reduce the potential for country. As a consequence, this gateway conflicts. The long term strategic vision plays a fundamental role on not only how for the area also includes the restoration the Seafront Strategy Area is perceived of the former North Pier, so that it may be locally, but also nationally as a tourist opened for public access and to improve attraction. first impressions of the area, emphasing its role as a primary gateway. Currently the gateway is in a poor state of repair and requires significant improvements. There are conflicts between both local people using the site for recreational fishing and cyclists using the c2c. Surface materials do not emphasise the area’s role as a gateway and cycle ramps are in need of refurbishment to make them more user- friendly to the numerous tourists that use them on a regular basis. The presence of a number of poorly maintained art features and the lack of any significant landscaping gives the area a poor aesthetic appearance not always welcoming to the user.

View from North Haven gateway, facing east View from North Haven, facing north

54 Landscaping surrounding car parking

Marine Walk

Improvements around cycleway and footpath

Hallgarth Court

Enhancement of existing art features Environmental and landscape improvements

Improvements/ change of surface materials Yacht Club

Improvements to ramp access

Arrival point

Remove vandalised street furniture

Figure 17. Gateway Five - North Haven

55 Gateway Six – Seaburn Metro Station As illustrated below, the strategy aims to remedy this issue by rebranding the Seaburn metro station is the closest metro metro station as a means to promote the station to the seafront; located only 1km seafront. Although this area is different away. The metro offers regular services to other gateways in that no physical to Sunderland and to the changes are proposed, it is the intention south and Newcastle, that through relatively minor re-branding and Newcastle Airport to the north. The exercises the role of a major gateway into station therefore plays a fundamental the seafront can be established. role not only as a gateway for those travelling to the seafront but also as a point of promotion emphasising the close proximity of the station to the seafront.

There is currently no acknowledgement of the proximity of the station to the seafront, demonstrating a missed opportunity in promoting the seafront as an accessible tourist attraction.

Illustrative proposals for re-branding Seaburn Metro Station

56 7.0 Management issues

7.1 Management issues

The public consultation highlighted various issues relating to the management of the seafront. A comprehensive management plan will be developed for the seafront addressing the following issues: Issue Description Required Outcome Toilets The consultation highlighted that toilet Since the end of the public consultation provision at the seafront is not sufficient. arrangements have been made to keep all of the toilets, at the seafront open throughout the winter season, with the exception of the underground block adjacent to the Seaburn tram shelter. Funding will be sought to provide higher quality toilets including a Changing Places facility. Litter Litter was highlighted as a problem - Increased cleansing at seafront during particularly around takeaways. peak times. Bins which are better designed for the environment i.e. to keep out seagulls. Dogs Dog fouling particularly on the beach was Greater staff resources to allow the highlighted as an issue. enforcement of dog bylaws. Increased signage to increase the awareness of the existing coastal code ‘dog ban’ zones at the seafront. Maintenance Surface materials and street furniture show Maintenance plan and greater budget to signs of wear and tear giving the seafront a maintain public space, costal defences rundown appearance. and street furniture. Longer term replacement of existing public realm with higher quality durable materials which reduce need for maintenance. A number of additonal issues were highlighted in the consultation which the council must work with its partners to resolve: Issue Description Required Outcome Bus links It was felt that more direct buses are Work with bus operators to encourage needed linking the seafront to the the development of viable bus routes remainder of the city. Many people which will increase the accessibility of the commented that a bus link which connects seafront. Sunderland’s main attractions (i.e. St Peter’s Church, the National Glass Centre) and the seafront would be well used. Safety Specific areas of the seafront were Work with local police to design out crime highlighted as being or feeling unsafe at as far as is possible, and increase police certain times of the day. In particular the presence where necessary. seating shelters at Seaburn and Roker were highlighted as being centres for anti- social behaviour. 57 58 8.0 Next steps

8.1 Next steps

Following a second round of public consultation on the draft Seafront Regeneration Strategy in summer 2009 the document has been amended as necessary before being taken forward for adoption. Once adopted this document will set out the council’s ambitions for the seafront at Seaburn and Roker. The council will be active in working with the private sector and pursuing funding opportunities to allow the delivery of this Strategy.

To deliver the Strategy a suite of detailed documents will be produced, these are:

• Marine Walk Masterplan (Supplementary Planning Document); • Seaburn Masterplan (Supplementary Planning Document); • Promenade Public Realm Strategy and; • Seafront Management Plan

The Marine Walk Masterplan has been prepared and consulted on in conjunction with this Strategy. Following this consultation the Masterplan has been amended as necessary. This Masterplan is to be taken forward as a Supplementary Planning Document which will guide the development of Marine Walk, a detailed masterplan for Seaburn is to follow.

Dog walking along the beach Yachts at Marine Walk Beach frisbee

59

For further details and copies in large print and other languages please contact:

Regeneration Team Planning Implementation Office of the Chief Executive Civic Centre Sunderland SR2 7DN

Tel: (0191) 561 2439 Fax: (0191) 553 7893 e-mail: [email protected] www.sunderland.gov.uk/seafront