ALA MOANA CENTER AN ICONIC GLOBAL DESTINATION IN PARADISE
3 NOTABLE RETAILERS ALA MOANA CENTER
TABLE OF CONTENTS
CELEBRATING DEMOGRAPHIC 04 60 YEARS 10 INFORMATION
PROPERTY ABOUT US & 05 OVERVIEW 18 CONTACT
NOTABLE 09 RETAILERS 4 CELEBRATING 60 YEARS ALA MOANA CENTER
CELEBRATING 60 YEARS “Ala Moana” means “path to the sea.” It was the name given to the dirt road between downtown Honolulu and Waikiki when it was widened and paved in the 1930s.
When someone says “Ala Moana,” they are usually talking The story of Ala Moana Center is a story of about Ala Moana Center—the magnificent shopping development and change. It took the determination center built on a 50-acre parcel of former marshland. and hard work of hundreds of people to bring the original vision to life, and to evolve it to suit the ever- changing needs of the customer over the last 60 years. In 1959, the year Ala Moana Center opened, it had 680,000 square feet of retail space and was home to Today, Ala Moana Center is Hawaii’s pride—a world- 74 stores. Sixty years later, the center has grown to 2.4 class retail, multimillion-dollar residential and office million square feet with 350 stores, and is recognized as destination making it the center of activity and the most valuable and among the most productive retail commerce in the rapidly changing city of Honolulu, and properties in the world. the favorite shopping destination of generations of local residents and visitors from around the world.
Source: Day, K. (2018). Ala Moana Center. Honolulu, HI: Mutual Publishing, LLC 5 PROPERTY OVERVIEW ALA MOANA CENTER
The hub of Oahu
Home to Hawaii’s only Nordstrom, Neiman Marcus, and Bloomingdale’s.
52M $1.5B $2.5M-28M ANNUAL SHOPPER IN ANNUAL RESIDENTIAL UNITS VISITS SALES
350 52 30K+ RETAIL STORES EATERIES, GOURMET VACATION RENTAL WITH 50 HIGH-END GROCERS, AND UNITS ON WAIKIKI BOUTIQUES FITNESS OPTIONS
Sources: 2018 Brookfield Properties Business Intelligence & Strategy, 2017 Hawaii Tourism Authority 6 PROPERTY OVERVIEW ALA MOANA CENTER
Pumpkin (M), Yayoi Kusama, 2014
A vibrant epicenter of the Pacific
Ala Moana Center features an exclusive art collection reflecting on the immense beauty and cultural diversity of Hawaii. The collection includes pieces from internationally renowned artists like Yayoi Kusama, George Tsutakawa, and Stephen Freedman. 7 PROPERTY OVERVIEW ALA MOANA CENTER 8 PROPERTY OVERVIEW ALA MOANA CENTER
“ Most valuable retail destination in America
—Boenning & Scattergood, 2018 9 NOTABLE RETAILERS ALA MOANA CENTER
Where fashion and lifestyle meet the global shopper 10 DEMOGRAPHIC INFORMATION ALA MOANA CENTER
A cosmopolitan visitor
Nearly two-thirds of visitors to the Hawaiian Islands spend time on Oahu, making it the most visited island in the archipelago.
9.9M $1.5B VISITORS TO SPENT ON SHOPPING HAWAIIAN ISLANDS ANNUALLY ANNUALLY
2014 Brookfield Properties Consumer Insights, 2018 Hawaii Tourism Authority 11 DEMOGRAPHIC INFORMATION ALA MOANA CENTER
TOURISM ORIGIN TO VISITORS TO OAHU THE ISLAND OF OAHU AND AVERAGE DURATION OF THEIR VISITS
5.9M
OTHER ASIA 432K+ VISITORS 6.2 DAYS 5.7M
OTHER 5.4M 2.79M VISITORS 7 DAYS 5.3M
5.2M JAPAN 1.5M VISITORS 5.6 DAYS
2014 2015 2016 2017 2018 OCEANIA 385K+ VISITORS REST OF WORLD 7.9 DAYS 356K+ VISITORS 7.4 DAYS 12 DEMOGRAPHIC INFORMATION ALA MOANA CENTER
Fashion-forward tourists
PERCENT OF TRIP EXPENDITURES SPENT TOURISM BREAKDOWN TOURISTS SHOPPING ON SHOPPING BY TOURISTS ON OAHU ON OAHU AT ALA MOANA CENTER
9% 28% 21% 14% OTHER UNITED STATES JAPAN OTHER COUNTRIES
OTHER 49%
57% JAPAN
JAPAN 27%
OTHER ASIA 8% OTHER 28% AUSTRALIA 7% COUNTRIES
OTHER 9% COUNTRIES
Source: 2014 Brookfield Properties Consumer Insights, 2017 Hawaii Tourism Authority 13 DEMOGRAPHIC INFORMATION ALA MOANA CENTER
Oahu’s epicenter for residents
Ala Moana Center is the destination of choice for the island’s population.
62% OF RESIDENTS HAVE VISITED WITHIN THE LAST 3 MONTHS
KEY RESIDENT DEMOGRAPHICS
BASE COUNTS
2018 TOTAL POPULATION 1,010,963
PROJECTED POPULATION GROWTH (2018-2023) 3.1%
2018 TOTAL HOUSEHOLDS 323,002
AFFLUENCE & EDUCATION
RESIDENTS WITH A BACHELOR’S DEGREE+ 34%
AVERAGE HOUSEHOLD INCOME $104,280
HOUSEHOLD INCOME $150,000+ 63,752
Sources: 2018 ESRI, 2017 Nielsen Local 14 ALA MOANA CENTER 15 ALA MOANA CENTER 16 ALA MOANA CENTER 17 ALA MOANA CENTER 18 ABOUT US & CONTACT ALA MOANA CENTER
We mean retail
We own and operate best-in-class properties that provide an engaging environment and experience for our communities, retailers, employees, consumers, and stakeholders. Using strategic thinking, innovation, and community partnerships, we have transformed our retail centers into lifestyle destinations—creating a new era of retail.
Our expansive portfolio comprises of more than 170 locations across 43 states and represents over 146 million square feet of retail space—ranking us among the largest retail real estate companies in the United States. Our gathering places are paradigms of modern luxury and accessibility—10,000 nationally renowned tenants allow us to unite high-profile retailers with eclectic culinary and cultural concepts in inspiring contemporary settings.
Brookfield Properties’ retail group is headquartered in Chicago and owned by affiliates of Brookfield Asset Management.
RETA IL LEA SING Lisa Gordon, Sr. Director of Leasing Ala Moana Center 818.693.1907 1450 Ala Moana Blvd. [email protected] Honolulu, HI 96814
Randi Cohen, Sr. Leasing Representative 480.862.4747 [email protected]
Masato Itoh, Leasing Representative 808.628.5570 [email protected]
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