Tion Visit Neiv York's Radio City for a Program Survey

GOOD NEIGHBORS MEET—Top executives of the Canadian Broadcasting Corpora- tion visit Neiv York's Radio City for a program survey. Left to right: Donald Manson, CBC chief executive assistant; Niles Trammell, NBC president; Dr. James S. Thomson, CBC general manager, and William S. Hedges, NBC vice-president in charge of stations.

r 1

j 1 U -7 ' 1 1 J J j * 1 : "

2 NBC TRANSMITTER

NBC TRANSMITTER NBC WAR CLINICS IN 7 CITIES VOL. 8 JANUARY 1943 NO. 8 Executive Network Group Starts U. S. Tour January 28 Published Monthly by the National Broadcasting Company © The Second Annual NBC War Clinics Clinics have been sanctioned by the Office RCA Building, Radio City, New York which will afford affiliated stations and of Defense Transportation, affiliated sta-

network officials an opportunity to discuss tion officials are urged to attend the clinic

broadcasting problems brought about by being held nearest to their city to keep UNIVERSALITY OF MUSIC the war will begin on January 28 with a traveling at a minimum.

two-day meeting at the Waldorf Astoria Discussions w ill center around increas- • Recently Maestro Toscanini re- Hotel in New York. ing radio’s usefulness in the war effort. ceived a letter from a Welsh coal Subsequent meetings will be held on Technical developments in the broadcast- miner, reading, in part—“This eve- February 1 and 2 at the Hotel John Mar- ing field, including television and FM, ning I listened with pleasure to the shall in Richmond, Virginia; February will be highlighted along relay of your opening concert of the 3 with planning and 4 at the Netherland Plaza Hotel in radio's place in the new industrial and season. It augurs well for the win- Cincinnati; February 5 and 6 at the Drake economic post-war world. ter entertainment of our American Hotel in Chicago; February 9 and 10 at In announcing the meetings, W illiam friends. I want you to tell Benny the Hotel Roosevelt in New Orleans: Feb- S. Hedges, vice-president in charge of sta- Goodman and Earl Wild that if ever ruary 11 and 12 at the Hotel Rice in tions departments, said: they should come to the old country Houston, Texas, and February 16 and 17 “Last year’s meetings throughout the and find themselves in the West at the Hotel Ambassador in Los Angeles. country were highly successful in pro- Midlands to call at the above ad- The party of NBC officials making the ducing a better understanding by network dress. I would like to meet them and trip will be headed by President Niles officials of the daily problems of affiliated so would my friends, practically all Trammell and will be comprised of Wil- stations comprising the network. In re- coal miners. We take pride in dig- liam S. Hedges, vice-president in charge newing the war clinics again this year in ging for coal but we also enjoy good of stations departments: Roy C. Witmer, the face of diminishing civilian transpor- music, and how." vice-president in charge of sales; Clarence tation facilities, it is our feeling that the This letter is typical of the thou- L. Menser, vice-president in charge of pro- stations and the network will be able to sands received each year by NBC. grams; Dr. James Rowland Angell, public better serve the war effort, our communi- They come from all parts of the service counselor; Frank M. Russell, vice- ties and our nation as a result. We are earth, from folks in all walks of life. president in charge of Washington office; happy that in this decision we have the They show the universality of music 0. B. Hanson, vice-president and chief sanction of the ODT. hut, more important, they show how engineer; John F. Royal, vice-president "We hope that each station will be in a troubled world people have a in charge of international broadcasting; represented by its owner, manager, pro- longing for the works of the master Charles B. Brown, promotion and adver- gram director and promotion manager. composers. Nothing can take its tising director; John McKay, manager of Discussion periods have been planned for place, he the world at peace or war. press department; Sheldon B. Hickox. Jr.. each group with related interests. Even Niles To Trammell, NBC presi- manager of station relations department station should make plans to attend one dent. belongs an accolade for the Noran E. Kersta. director of television, of these meetings and it is emphatically he emphasis has placed on serious and James M. Gaines, of station relations. not too early to make train and hotel reser- music in the network’s program While the Second Annual NBC War vations right now. structure. To his credit he turned a deaf ear to those who pointed to the Crosslevs of serious music pro- U. S. COAST GUARD ACADEMY BAND ON NBC grams. They meant nothing, he insisted. Mass appeal would inevitably follow as the appreciation of fine music increased. Mr. Trammell is no visionary; he is a veteran in radio and knows whereof he speaks. To- day. the audiences that listen to the great NBC concerts extend from Johannesburg to Archangel, from Rio to \ ladivostok. The year 1943 holds much in store for NBC listeners. Important The noted musical organization, conducted by Bandmaster Charles W. Messer, is a program plans are in the making. regular Saturday feature from the academy gymnasium at New London, Connecticut,

There’s a reason why NBC is the and is a worthy addition to l ncle Sam's service bands entertaining the nation via the

network most people listen to most. kilocycle medium. The pickup is made through the facilities of WT1C, Hartford. JANUARY 1943 3

RADIO'S MOST IMPORTANT YEAR

By Clarence L. Menser I\BC Vice-President in Charge of Programs

• American broadcasting went to war as zones changed to Australia, New Guinea, the first bomb exploded at Pearl Harbor. New Zealand, and North Africa our Avar In 1942 radio was serving at every fight- reporters followed the action. ing front, at home and abroad. The on-the-spot reporting of NBC cor- “Broadcasting as usual’' Avent by the respondent Bert Sillen from Manila made board as the nation girded for war. With broadcasting history. All-in-all,. NBC cor- America’s active participation in the Avar respondents reported to their listeners in for freedom, NBC geared its operations 2,200 individual overseas broadcasts dur- and its program structure toward the one ing 1942. On the home front, NBC pre- and single purpose of speeding victory for sented 3,100 news broadcasts and com- the United Nations. mentaries compiled by newsmen and news Working closely with Government analysts in New York, Washington, Chi- agencies, NBC set up an allocation plan cago and Hollywood. which enlisted commercial as well as sus- When the first infamous blow Avas taining programs in the common task of struck by the Japs at our great outpost in reaching the widest possible audience with the Pacific, NBC short-wave transmitters Governmental and other messages de- Avent on a 24-hour schedule Avith impor- signed to mobilize the nation for maxi- tant news of the war for the peoples of mum war effort. Europe and Latin America. Even before

In addition, NBC turned over its facili- December 7, 1941. NBC’s international ties to the War Department for the out- service was being heard around the Avorld standing war program, “The Army Hour," in seven languages. Three more languages and to labor for its program, “Labor for Avere subsequently added, and NBC trans- Victory,” in which the CIO and AFL are mitters broadcast in English, Spanish. heard on alternating weeks. Equally nota- Portuguese, French. German. Italian, CHRISTMAS, ble broadcasts carried by NBC in 1942 Swedish, Turkish, Danish, Greek. Towards 1942, AT RADIO CITY were such good-neighbor programs as the end of the year, NBC, along with other

The Inter-American University of the Air broadcasting companies, leased its inter- radio listeners. During the year, NBC. series “Pan-American Holiday,” and the nationally beamed transmitters to the jointly Avith Columbia University, spon- morale-building scripts which include Government for service to Europe and sored the Institute of American Affairs. Arch Oboler’s “Plays for Americans,” the Latin America. Also, in 1942, NBC undertook a new step short-Avave series from Britain, “Britain Broadcasting, through short-wave, fol- in mass education by establishing a teach- to America,” and the “Dear Adolf” letters lowed the American soldiers, sailors and ing course in Spanish and Portuguese Avritten by Stephen Vincent Benet. Pre- airmen to the farthest outposts of the Avar. over the air. Preliminary statistics indi- miere of Edna St. Vincent Millay’s poem, Uncle Sam’s fighting forces received the cate that 37 per cent of its total air time “The Murder of Lidice,” written for pro- cream of NBC’s entertainment programs was devoted by NBC to various types of duction by NBC, was a great radio dra- during the year, as Avell as complete news public service features including news and matic event of the year. from the home front. news analysis, classical and semi-classical The flow of war information, inspira- With the recognition that entertain- music, talks and forums, etc. tion and appeal through the air is indi- ment of itself is an element— a most im- Taking heed of the spiritual demands cated by the fact that at the year’s end a portant element—of war morale, it is a of a nation at Avar, most emphasis Avas single NBC station broadcast approxi- satisfaction to note the fact that 31 out of placed in 1942 on religious programs over mately 5,300 announcements for various the 50 leading programs carried on the the air. NBC broadcast such religious pro- types of Governmental messages : 4,500 air are NBC programs. This was reA'ealed grams under the auspices of outstanding appeals for the purchase of War Bonds in the most recent surveys of popular Catholic, Protestant and Jevvish organiza- and 2,700 complete war effort programs. listening habits. tions. Of a particularly significant re- Not only in disseminating the news The demands of education are as great ligious nature was NBC’s All-Faith pro- gathered by the great news agencies of in Avar as in peace. With the establish- gram, “We Believe." endorsed by Protes- the nation, but in covering the war by its ment of the NBC Inter-American Univer- tant. Catholic, and Jevvish religious own trained correspondents has broad- sity of the Air in 1942. the most ambi- agencies. casting distinguished itself in the past tious experiment in educational program- Lastly, in this Avar year 1942, NBC year. NBC correspondents in the Philip- ming Avas undertaken. The effort is aimed transmitted the best music of the vvorld pines, Singapore and Java reported war at making the scholarly resources of the to the vvorld at large, again strengthening events from the scene, and as the battle universities available to the masses of (Continued on page 13) )

4 NBC TRANSMITTER

mittee and judgments have been rendered STATIONS PLANNING BOARD ENTERS NEW in each case. Moreover, the network feels that each of these decisions has been a YEAR WITH GREAT ACHIEVEMENT RECORD valuable, enlightened decision. “During the war period, the importance • The NBC stations planning and advis- assures a greater degree of cooperation of the work that can be done by the com-

ory committee will soon end the first year between management and stations. Ideas mittee cannot be over-emphasized. There

of its existence and will do so with a rec- for new programs have been submitted by must be the closest possible cohesion be-

ord of accomplishment that is a credit to the committee, and comments by the mem- tween network management and affiliates.

its seven-man personnel. Out of its delib- bers on network promotion plans have And when this is accomplished, as it most erations have come numerous suggestions been sought and freely given. certainly has been since the committee that have been helpful in bettering rela- In discussing the mutual advantages commenced to function, the network’s war

tions between the network and its affiliates. derived by both stations and management effort can be carried out with its greatest

The new 1943 committee, elected in as a result of the committee’s first year efficiency and effectiveness.” November, will convene January 12 to of service. William S. Hedges, NBC vice- The 1943 stations planning and advis- select a chairman for the coming year. At president in charge of stations depart- ory committee which will meet in New that time, because of the newly-formed ments, said: York on January 12, to elect its chairman eastern coastal district, the incoming com- “The stations planning and advisory and consider pending business, will con-

mittee will consist of eight members in- committee has performed valuable service sist of: Paul Morency, WTIC, Hartford, stead of seven. both for the stations and management of Connecticut; G. Richard Shafto, WIS, Co- NBC. It has brought to the attention of lumbia, South Carolina; James D. Shouse, NBC President Niles Trammell con- network executives, a fresh perspective on WLW. Cincinnati, Ohio; Harry Stone, ceived the idea of a stations advisory com- war problems affecting network and in- WSM, Nashville, Tennessee; Stanley E. mittee in 1941. He was convinced that a dustry alike. This I consider a contribu- Hubbard. KSTP. Minneapolis-St. Paul, small group, elected by affiliated stations, tion that would have been impossible to Minnesota; G. E. Zimmerman, KARK. would be valuable in submitting practical obtain under any other circumstances. Little Rock, Arkansas; Sydney S. Fox. ideas to the^network, particularly through “Many special problems have been dis- KDYL, Salt Lake City, Utah, and Arden the frank discussion of problems that cussed at length with members of the com- X. Pangborn. KGW. Portland, Oregon. affect relations between management and stations. He called together seven station representatives to formulate plans for the committee. These men divided the coun- NBC TECHNICAL COMMITTEE ORGANIZED try into seven districts, with each district

entitled to one representative. It was also

decided at the beginning to have the annual elections supervised by the firm of Ernst & Ernst, certified public accountants.

The first advisory committee consisted of Paul Morency, WTIC, Hartford, Con- necticut; James D. Shouse, WLW. Cin- cinnati. Ohio; Harry Stone. WSM, Nash-

ville, Tennessee; Stanley Hubbard. KSTP. Minneapolis-St. Paul, Minnesota; 0. L. Taylor. KGNC, Amarillo, Texas; Arden X. Pangborn, KGW, Portland, Oregon, and Ed Yocum. KGHL, Billings, Montana. Harry Stone was chosen chairman. By pre-arrangement, the members of the committee meet formally several times a year but a constant interchange of

opinions and suggestions is carried on by correspondence. Out of this exchange of viewpoints have come numerous tangible Organized by NBC President Niles Trammell “ to conduct studies, investigations and

benefits to all parties concerned. technical research on engineering developments promising new services." the NBC tech-

is shoivn at its first meeting. The members (left to right Soon after its formation last January, nical development committee director advertising the group discussed, and later approved, are Robert E. Shelby, development engineer; Charles B. Brown, of B. vice-president the series of War Clinics which were and promotion; Raymond F. Guy, radio facilities engineer; O. Hanson, Goldsmith, consulting held in March and April. On another occa- and chief engineer (chairman of the group); Dr. Alfred N. and sion, the committee was of great help in engineer; John F. Royal, vice-president in charge of international broadcasting, developing a philosophy of action which Noran F. Kersta, manager of television. JANUARY 1943 5

A NAN OF NOTE-AND NOTES

Manager of NBC Music Division Hurdled Many Obstacles to Achieve Success

® Back at the turn of the century, a 10- His big chance came when a dentist performance of the work at the historic year-old kid on New York's congested agreed to give Chotzinoff a full year’s fee concert of Paul Whiteman’s Orchestra was East Side stopped and listened to the in advance for piano instruction to his widely quoted as recently as last Novem- strains of piano music coming from a son and daughter. Chotzinoff took several ber when the work was played by the NBC tenement basement. For the next few days, music courses during his days at Colum- Symphony Orchestra under the baton of going to and from school, he walked bia University and won the praise of the Arturo Toscanini. slowly past the spot, fascinated b\ the musical faculty. His high scholastic stand- Once bitten by the journalistic bug, he keyboard melodies coming through the ing soon paid big dividends. Efrem Zim- kept on preparing articles for leading cellar window. balist. the noted violinist, was about to magazines — an extra-curricular activity

Some of his classmates said the lad} leave London for his first American visit that he has extended to this day. In 1925. who lived there gave piano lessons for a and had a friend query the Columbia when Deems Taylor resigned as critic of small fee. This interested the lad consid- music professors for assistance in select- The Newr York World, Chotzinoff was im- erably and. the next day he got up enough ing an accompanist. mediately on Park Row asking the paper s courage to ring the bell. Yes. the lady Chotzinoff was their choice. Zimbalist executive editor, Herbert Bayard Swope, would be bappv to teach him. And she arrived and heard him play. A strong for a crack at the job. He got it. And would do it for only 10 cents a lesson. friendship started and the men toured to- Swope's choice proved a good one because The boy hesitated; a dime a week was a gether for seven years. Both men were 21 Chotzinoff showed he could handle a type- huge sum to a boy who four years earlier when their association began. They had writer keyboard as dexterously as a piano arrived in New York with his poor immi- the same tastes and wore the same size keyboard. He served with The World five grant parents from their native Russia. of clothes. Result: It was a long and happx years. In 1934 he joined The New York But when the lady said the same dime a companionship. The only spats that ever Post; this affiliation continued until two week would cover the use of the piano came between Zimbalist and Chotzinoff years ago when he decided to give his full for practicing, the boy leaped with joy w ere the gaiters they d take turns wearing. time to NBC after serving several seasons and said it was a deal. Later, Chotzinoff became accompanist as commentator on the winter concerts of Such was the launching of Samuel for another world-famous violinist—Jascha the NBC Symphony Orchestra. Chotzinoff’s musical career. Since that Heifetz— and they toured together for four His affiliation with NBC goes back to eventful day, he gained world-wide fame years. Opera stars Alma Gluck and Frieda 1936 when he was commissioned b\ David as a concert pianist, accompanist, critic, Hempel were among a select group of Sarnoff, chairman of the network's board commentator and radio executive. Today, vocalists he also served as accompanist. and president of RCA. to visit Arturo Tos- as manager of the NBC music division, August, 1924, stands out as an impor- canini during his semi-retirement in Italy his combination of talents and his exten- tant date in the pianist’s career for his and induce him to return to the L'nited sive music background serve him in good first published piece of music criticism States to conduct a great symphonic or- stead in supervising the vast staff respon- appeared in that month. It was a feature- ganization that would be created by NBC. sible for preparing the broadcast music length Vanity Fair review of the world The result of his mission is already musi- fare of a great nation-wide audience. premiere of George Gershwin’s “Rhap- cal history. Toscanini agreed. And the It didn’t take long for young Chotzi- sody in Blue. His review of the initial NBC Symphony Orchestra — one of the noff to make his musical ability a pay- world’s most brilliant musical groups — ing proposition. He progressed rapidly— emerged out of the plan. chiefly through constant self-study and In Chotzinoffs present capacity as di- practice—and a red letter date in his life rector of the network's music division, he was the day he acquired a piano. He was has a vast amount of executive duties; but

14 then and the piano w as a cumbersome he still handles the microphone at each relic. But to the boy, it represented the Sunday concert of the noted orchestra. A grandest instrument in the world. Boys firm believer in the adage of “Once a and girls in the neighborhood were soon newspaperman, always a newspaperman" coming to young Samuel for lessons for he still can bang a typewriter and displav the standardized fee of 25 cents. brilliant editorial skill and wit. Chotzinoff wT ent in for culture because, He’s the author of a novel, “Eroica. in his own words, “it was cheaper than based on the life of Beethoven, and co- any other form of entertainment.” And, author of two plays—“Honeymoon” (writ- insofar as music was concerned, it was a ten with George Backer) and “Wunder- real joy to the East Side kid. Earning a kind” (written with Gretchen Finletter. a livelihood meant plenty of tough going daughter of Dr. Walter Damrosch). but he kept plugging and his one big de- The NBC music division head is mar- sire was to enter college. SAMUEL CHOTZINOFF (Continued on page 15) 6 NBC TRANSMITTER

A JOY TO BEHOLD

KYW Manager Helped Build Big Philadelphia Following for Former Chicago Station

• “By his work one knows the workman” delphia as liaison representative with the — and the accomplishments of Les Joy company then operating KYW for West- since he has been associated with broad- inghouse.

casting make the analogy as true of him First established as a Chicago outlet,

today as it was of the bee three centuries KYW was moved to Philadelphia that

ago. year to find itself pitted against a field of First as a pioneer, next as an NBC strongly entrenched stations with long- executive and then for the past six years established audiences. Appointed general as manager of Westinghouse Station KYW manager in 1936, Joy boldly took the in Philadelphia, Joy has watched the in- reins, determined that from scratch he

dustry grow from a toy to its present would build the property into a pre- towering stature. eminent and profitable one.

The scores of messages he received last Today KYW. in its twenty-first year,

year congratulating him on his fifth anni- broadcasts from its own building, one of versary as KYW’s manager are good evi- the most modern and attractively ap- dence of his popularity. pointed in the East, w ith 50,000 watts of Leslie Wells Joy, born in Tacoma. power. The NBC affiliate has a high-rated Washington, on July 21, 1894, missed local staff and occupies a commanding © Bachmrh tycoon brackets by a whisker. His parents position in the nation’s third largest LESLIE W. JOY —an adventurous New Yorker with a pretty market. and plucky young wife—had been lured Joy would be the last to claim that such West in the 80’s by the real estate boom education. He entered Peekskill Military enterprise was a one-man operation. He then starting in the Northwest. Academy and then the Wharton School of passes credit around generously for the All went well for a while and the suc- Finance at the University of Pennsylvania. station’s success. Yet behind KYW's suc-

cess of the adventure is still recorded in Majoring in advertising, he received his cess lie many of his tested principles. Joy Tacoma by such landmarks as Joy Block, degree in 1916. Active in campus activi- sought to gain the confidence of the busi- which the father built, and Joy Street, ties. Joy made Penn’s famous Mask and ness and civic community by building a

which is named after him. But the arrival Wig Club, led the Glee Club, had leading reputation for the station on the basis of

of the son in '94 also witnessed the panic parts in productions of the dramatic so- conservative policies and ethical dealing.

of that year and overnight the family for- ciety. and was a member of Delta L'psilon. His hobbies range all the way from tunes were wiped out. Not content with a single singing spot amateur woodcraft and flying a kite for

The Joys returned East. The father, an with the University glee club, Joy joined his ten-year-old son, Leslie. Jr., to his new expert organist and former choir boy at Philadelphia’s Savoy Opera Company, a farm just off historic Conestoga Pike, 31

Trinity Church in New York, started over group devoted to Gilbert and Sullivan miles northwest of Philadelphia. When again to recoup his fortunes. Soon after repertory. Joy scored many triumphs, conjuring pictures of the future, he sees his return, a millionaire engaged him to among his most acclaimed roles being himself as a soil-sustained country squire, supervise the construction of an organ at Koko, the Lord High Executioner, in “The raising goats as a sideline. “Come hell or a palatial Palm Beach home and that sum- Mikado.” high water,” he avers solemnly, “this fugi- mer the elder Joy stayed on as private Joy’s post-graduate work at the Uni- tive from a microphone will be set.' organist. Having saved some money. Pa versity was cut short by the World War. His musical tastes run to contempo- Joy returned to the West — this time to He enlisted in the Army Ambulance Ser- rary schools, particularly the Russian and Nevada— and again engaged in real estate. vice and later transferred to the Air Ser- Scandinavian. Joy’s extensive record li-

Death Valley gold was luring Easterners vice, assigned to balloon observation, with brarv is almost exclusively classical, with about this time and Joy nearly lost his stations in Nebraska and California. a few compromises on behalf of Gilbert

life on one of the expeditions. The war over, Joy entered concert work and Sullivan and Victor Herbert. About that time he also missed his and, in January, 1923, had his radio bap- Mrs. Joy, nee Anne Lutz, of Princeton, biggest opportunity. He was offered a half tism on WJZ, New York, which w as estab- New Jersey, happily shares many of her

interest in ah unimproved mine site for lished by Westinghouse. A year later Joy husband's interests. She was cooperative 50 dollars. An old friend dissuaded him obtained a permanent place on the an- from the start when as newlyweds they from taking up the offer and staking out a nouncing staff of WEAF. lived in a building which once had been claim. The Comstock Lode, perhaps the When WEAF was absorbed in the for- the “Little Red Schoolhouse” to the richest bullion producer in history, thus mation of NBC in 1926. Joy gained an youngsters of Westport. Connecticut. “It " did not figure in young Joy’s inheritance. assignment in the program department took a heap o’ livin’ to make that a home. Again the family moved East by the and not long afterward won his executive Mrs. Joy now confides, though admitting

time Les was ready to begin his formal spurs. In 1935, NBC sent Joy to Phila- it was a swell and romantic beginning. JANUARY 1943 7

What Makes Radio Tick? Just Ask OLDTIMERS • Some the radio veterans men- of NBC's Ex-Brasspounders of One tioned in the accompanying article

are members of //. V . Kaltenborn’s • Outside of the NBC engineering and nally. you stole, begged or borrowed 20 Year Club recently edified by the technical departments, which are made up enough spare parts to build a transmitter.’ publication of a booh of thumbnail predominantly of former ham and com- Ladner’s operator’s license, dated Octo- biographies. Details of the book and mercial operators, there are a number of ber 25, 1910, was followed the very next club are included in an article on men behind the scenes whose ears once month by a station license for 2AUV in page 1 1 of this issue. hummed to the music of dots and dashes. Brooklyn, New York.

Big, jovial Phil Merryman, in station By the Radio Act of 1912. amateurs, relations, for instance, shipped out of Port- who were considered nuisances, were au- land, Oregon, for Honolulu back in 1918, thorized to operate only on frequencies borhood for three blocks around used to

as a kid wearing knee pants. The only li- less than 200 meters. Lacking accurate go dim.

censed operator aboard ship, he put in measuring instruments, Ladner remembers During his four years of college, 1922 three years with the United States Ship- being called more than once by the Brook- to 1926, Gregory simultaneously operated ping Board Emergency Fleet Corporation, lyn Navy Yard for interfering with incom- Station 9YW at the North Dakota School carrying cargo to such ports as Buenos ing messages. Then, because of the war, of Mines, and WCAT. Once an Indian Aires, Cardiff, Wales, and Rotterdam. the Government put a stop to ham operat- Chief named Chauncey Yellow Robe, Having crossed the North Atlantic ing in April. 1917. but had to acknowledge guesting on WCAT, “Wildcat of the somewhere around 14 times, he returned its indebtedness by recruiting almost all Hills,” ended a talk given in excellent En-

to Portland, built and operated two broad- its operators from the ham field. glish with a war w hoop that not only took casting stations at Astoria, and decided to Sherman Gregory was another young- the transmitter off the air but burned out go back to high school. Merryman held his ster forced to close down during World tubes that it took weeks to replace. commercial license until 1939—13 years War I, heartbroken because he had bought Gregory held a commercial license from after joining NBC. on the installment plan, one dollar down 22 to ’26, a station license until '33, and Henry Ladner, of the legal department, and one dollar a month, spare parts for a an amateur operator’s license until ’36. started in radio like many another ama- 1-kilow'att spark transmitter from a fellow Elmore “Buck” Lyford, of station rela- teur operator— with a rolling pin. who joined the Navy. But as soon as the tions, owned and operated 10Z, Bridge-

“First you convinced your mother that ban was lifted, the present manager of port, Connecticut, from 1919 to 1923. He she had no need for the gadget,” he re- WEAF set up Station 9AVZ in his home was also one of the joint owners and oper- calls, “then you sawed off the handles and town of Pierre, South Dakota. The station, ators of 1YL or 1YN (he’s forgotten twined wire around the solid portion to located in a chicken house, didn't work which) at Wesleyan University, Middle- make a tuning coil. You also needed a de- too well. town, Connecticut, from 1923 to 1926. tector— a 15-cent piece of crystal would do Gregory and a friend pooled resources which was a relax station for the Amer-

—and head phones which cost a couple of and equipment for another station so effi- ican Radio Relay League. Biggest thrill at dollars. After you learned the code you cient that every time they pressed the Wesleyan was relaying a message from took the test for an operator’s license. Fi- transmitting key all the lights in the neigh- (Continued on page 11)

Scene in JVestbrook. Maine, when NBC's trade news editor earned local fame for his brasspounding. * l\j I

’

* rW ;

IjflH \ £ 1 ' 2 H y 1 J

R t |» ] iSII

8 jtm jiSil

jJjHr] IjSL V jH j i&M ^ ;

r % & ' * 4 & i . ] | Zf • tag, r.r 1

t I'aaj rm if-. Awm

NBC EXECUTIVES ASSEMBLE TO HEAR OF COMPANY'S ORGANIZATIONAL CHA S

• Over 200 NBC executives, department heads and assistants, pany’s operating efficiency and to simplify the handling of the gathered in the Waldorf Astoria’s colorful Sert Room, Novem- extraordinary burden of duties occasioned by the war emer- ber 24, to hear President Niles Trammell, Vice-President Frank gency. The decision to appoint these groups was based on a E. Mullen and other officials, reveal details of the network’s study of NBC’s needs, carried out by a committee appointed at organizational changes. The entire management committee of the executives' Fall conference held at Hot Springs. 26 occupied the dais. Dr. James Rowland Angell, public service Another important change in the organization was the counselor, acted as toastmaster. realignment of NBC’s public service department as a separate

In his welcoming address, President Trammell explained unit, with William Burke Miller acting as its manager under that several committees had been formed to improve the com- Dr. Angell. This move was made because of increasing activi- SEVERAL SPECIALIZED COMMITTEES FORMED FOR VITAL NETWORK TASKS ties in public service programs brought about by the war. lic relations, program, and technical development. The latter To expedite action on suggestions for improving the net- group was assigned the conduct of studies and research on all work’s service to and provide an informed forum for the dis- engineering developments that hold promise of utility. cussion of the company’s problems, the president also announced Both President Trammell and Vice-President Mullen urged the formation of a staff operations group. Seventeen of NBC’s the assembled executives and their assistants to continue the junior executives headed by Easton C. Woolley, assistant to the efficient and loyal labor that has made it possible for NBC, in vice-president in charge of stations, comprise the group. 1942. to set a new record in the number of programs rated Other committees created to discuss plans and policies in highest in surveys. This was accomplished, the speakers said, their respective spheres of company activities were: policy, pub- despite the loss of over 400 trained personnel to the armed forces. .

10 NBC TRANSMITTER

When WBOW Sells Bonds,

A Transmitter Bio: Manager Does Follow-Up • George M. Jackson, manager of WBOW

(Terre Haute, Indiana), is claimant to FROM MICE TO MIKES IN some sort of record for a 250-watt sta-

tion. He and his sports staff ONE NOT-SO-EASY LESSON were instrumental in selling $10,700 in War Bonds

JAMES D. SHOUSE during the local Thanksgiving Day football game. The total was reached without any advance publicity and no advance # Caught in one of his many facetious Lucien Shouse, a prominent Northern pledges. moods. James D. Shouse. vice-president Kentucky dentist, and Mrs. Marv Gilmore WBOW went on the air “cold” and of the Crosley Corporation in charge of Shouse. He is married to Helen Water- began plugging the broadcasting at WLW-WSAI, will tell you field Shouse of Covington. Kentuckv. and sale, which took the that two white mice chased him out of the has two lovely daughters. Lucie Jean. 17. form of a contest. Fif- teaching profession and into the selling and Cynthia, 12. teen minutes later the field. Moving to Bellevue, Kentuckv. across game started and Just out of Miami University. Oxford. the Ohio River from Cincinnati. Jimmy a few announcements Ohio. Jimmy was conducting a class in started his education there and went to between plays were

general science on the subject of nutrition. Highlands High School at Fort Thomas. used to explain the Always factual and thorough, the young Kentuckv details. Each bond- pedagogue brought to the classroom for While in his freshman year he went out buying listener was the edification of his pop-eyed audience a for basketball and track, specializing in GEORGE M. JACKSON entitled to vote for pair of white mice. To one, he fed nothing the pole vault and high jump with such the most popular but polished rice, and, in the name of success that in his junior year he won the player on either of the two gridiron teams. science, he provided the other with the championship at the Tri-State Athletic One vote was permitted for each 25-dollar choicest of nutritive morsels. Meet. However, a broken ankle kept him bond. The winning player was awarded a Each day teacher and children would out of further track competition so he 50-dollar War Bond by the station. gather around the cage to examine the joined the boxing team. For the next three days, Jackson took objects of their experiment, and with note Attending the CMTC during the Sum- it upon himself to collect the pledges per- books in hand awaited the moment when mer prior to his senior year in high school. sonally. He made 86 calls in the citv and the rice-fed mouse would roll over and Jimmy continued his boxing and won the county (in addition to repeat calls when give up. as the erudite instructor said it lightweight championship of the camp. folks weren’t home), driving over 200 would, from lack of nourishment. Upon graduation from the Fort Thomas miles. Happy conclusion to the whole idea But as days melted into weeks it became (Continued on page 15) was that not one call turned out to be a evident that the rice-fed mouse was thriv- “phoney”—every sale was bonafide. ing on the meager diet while the luxuriously-feted rodent seemed to be wasting KIDDIE PARTY away—probably from the gout. Unwilling to face the suspicion and Station Oilers Model accusation clearly written on the faces of Planes to Bond Buyers his disciples, the young teacher denied

that a hoax had been perpetrated, claim- • WTMJ ( Milwaukee ) listeners are urged ing that the mouse that liked rice was a to telephone War Bond pledges to Heinie rare Chinese species, and as a result the (Jack Bundy) during his Grenadiers

experiment would have to be called off. show. In turn, they get a model warplane With this obvious dodge haunting him with their name inscribed on the wing or until the end of the school term. Jimmy fuselage. gave up his principalship of the South- The model warplanes are hung on the gate, Kentucky, school and accepted a walls of the studio where Heinie and the contract with Liberty Magazine to conduct Grenadiers broadcast their noon and eve-

one of the first qualitative analyses of cir- ning War Bond programs. The models culation for the weekly. And before long, were made by pupils in the industrial arts

he joined the broadcasting field, becoming division of Milwaukee public schools. Em-

one of its outstanding figures. bracing some 50 types of American fight- One of many joyous scenes at NBC's Born in the small mining town of New ing ships, they were constructed to train Christmas party for employee's children at fliers in identifying foes Castle, Kentucky, only 38 years ago. New York's Radio City. All young guests American by James Shouse is the son of the late Dr. received gifts and enjoyed a big show. their silhouettes. JANUARY 1943 11

EX-BRASSPOUNDERS (Continued, from page 7) Four Score and Four Radio Veterans in one of the members of Byrd’s South Pole expedition to his family in Hartford. Kaltenborn's 20 Year Club Book Lyford made a trip around the world in 1930 and 1931, and amused himself on board ship by sitting in a chair outside # Radio today is a major industry distin- ing of the club to discuss the publication

the radio shack listen ing to the messages guished b\ the youthfulness of its major of a history of American broadcasting in come in. executives. 1 he seasoned “old-timers” can terms of the men and women who made

Way hack before all this modernity, in count back some 20 years of activity, but that history. But he is afraid that then the fact before call letters and licenses were there are only a handful of these veterans. legal members would want to write by-

needed at all, Ed Bragdon, NBC’s trade I he publication last month of the roster laws, and the rich members would want to news editor, was a ham operating in West- of H. V. Kaltenborn’s 20 Year Club re- pay dues and the poor members would brook, Maine. In those days (1905 to veals only 84 charter members. Twenty- want a pension fund and the social-minded 1912) ydu got on any wavelength you de- th ree of them started as w ireless operators members would want to reform broadcast- sired and talked to anybody who was will- on boats, while 16 others began as engi- ing. So he’s waiting to be told that none of neers ing to converse, either in “Railroad Morse” or land wireless operators. these things will have to happen if he in- or Continental codes, both of which were The next largest group to survive for vites his fellow members to another dinner used at the time. A shack in the middle of 20 years in the infant industry are w riters. on April 4, 1943. when he really comes of his father’s field housed Bragdon’s “co- age as a radio broadcaster.” herer,” made out of iron and nickel filings Veteran of veterans and listed as the and a piece of glass taken from the water man with the longest continuous associa- gauge of a steam boiler. He remembers tion with radio is David Sarnoff. RCA filing down a perfectly good five-cent president and NBC chairman of the board. piece to obtain the necessary nickel. In 1907, Sarnoff became a junior tele- One of Bragdon’s pick-ups was the graph operator w ith the Marconi Wireless

Johnson-Jeffries fight in Havana, the re- Telegraph Company. sults of which he phoned in to the local Twelve others are listed who would be drugstore to be posted in the window. The eligible for a 30 Year Club if there were store, incidentally, belonged to Rudy Val- one. They include A. L. Ashby, NBC vice- lee’s president father. and general counsel (1911) ; On the historic night of April 14, 1912, Quincy A. Brackett. WSPR. Springfield,

w hen frantic messages told of the Titanic’s president (1909) ; A. Dinsdale, WATN. striking an iceberg, Bragdon stayed up all Watertown, commercial manager H. V. KALTENBORN (1910) ; night picking up a list of survivors from Orrin E. Dunlap, Jr., manager of RCA this the Carpathia, one of the principal rescue group totals 12. Eleven began as sta- department of information (1912 ) ; O. B. ships. Practically all the stations along the tion executives, nine as performers, and Hanson, NBC vice-president and chief en- five coast were either helping transmit or filing as announcers. The remaining pio- gineer (1911) ; Vincent I. Kraft, consult- inquiries about possible survivors. neers include a secretary, a lawyer, an ad- ing radio engineer and part owner of

David Sarnoff. 7 vertising executive, KXA, Seattle now chairman of the a personnel man, an (1909) ; Edward B. Landon. board of NBC and president of RCA, was accountant, an educator, a set manufac- control room operator, KDKA, Pittsburgh

listening that night, too. He is credited turer, and a program checker. It is inter- (1912) ; J. R. Poppele, WOR. New York, with having stayed at his Wanamaker’s esting to note that 23 of the pioneers were secretary and chief engineer; W. J. Pur- (New York department store) Marconi also “ham” operators in addition to their cell. General Electric engineer of broad-

post 72 hours, completely covering the regular pursuits. casting and telecasting operations (1912) ; disaster. But that story is too well known The 20 Year Club was founded April 4. John C. Slade, Fort Hamilton Broadcast- to need further comment. 1942 on the occasion of the twentieth an- ing Company vice-president and general

William S. Hedges, vice-president in niversary of the first news commentary manager (1911) ; R. J. Swanecamp, NBC

charge of stations departments, doesn’t broadcast by H. V. Kaltenborn. “There are studio engineer (1912) ; and J. H. Wein- think he belongs in this story. He was no officers, no fees, no constitution, no by- heimer, New England Telephone and Tele- neither a ham nor a commercial operator. laws. no meetings,” Kaltenborn hastens to graph Company district manager (1908). But a biographical sketch reveals that he assure readers of the newly published ros- The biographies are replete with claims was an observer with the 311th Observa- ter. “The only qualification for charter for “firsts” and the roster probably will tion Squadron of the Army Air Corps dur- membership is two decades of continu- prove a valuable source book for industry ing the last war, pounding the key for ous association with radio broadcasting. historians.

Uncle Sam. Doubts are resolved in your favor.” The roster is expected to be revised and

It can readily be seen that NBC men Kaltenborn is equally lucid in his ex- reissued with the passing years. At the in administrative tasks know what makes planation of why there are no meetings. time of publication, there already were 20 radio tick. “The founder would like to call a meet- additional biographies on hand. 12 NBC TRANSMITTER

SOLDIER-MINISTER-EDUCATOR HEADS CBC

Dr. Thomson Brings Vast Experience to Canada's Great Radio System

Canadian Credo

By Dr. James S. Thomson

General Manager , Canadian Broadcasting Corporation

• The national radio system, more than any other public institution, is the voice

of Canada. The function of the Canadian Broadcasting Corporation is to make that voice sincere, authentic and worthy. In cooperation with the local stations,

we must endeavor to let the Canadian tongue find utterance in both our languages, and yet with a local accent.

We have to interpret the spirit of our people in all its variety of mood and aspiration. There must be fun and laughter for the leisure hour, as well as serious talk to rally our hearts in the midst of a tremendous ordeal. There must be music that touches the soul with noblest strains, and lighter melodies for the dancing feet of youth. DR. JAMES S. THOMSON In lonely homes out on the prairie and in the great Northland, people are

hungry for news, and they regard radio as a vital contact with the life of the • Shortly after his appointment early in world. In wartime especially, one of the most important responsibilities assumed November as general manager of the by radio is the rapid dissemination of news from reliable sources, and also for Canadian Broadcasting Corporation. Dr. its discussion and interpretation. James Sutherland Thomson honored the All who are concerned with its management and direction carry the gravest National Broadcasting Company with a of responsibilities. We must cultivate sensitive and understanding minds, and visit to New York’s Radio City. sustain the highest ideals in this latest hut most potent instrument of human The new Dominion radio head was intercourse. born April 30. 1892, at Stirling, Scotland. He was educated at University of Glasgow and Trinity College, Glasgow, and was Helsingfors, Finland, and the Interna- graduated in 1914 with a Master of Arts 18-Year-Old Girl Wins tional Missionary Council at Jerusalem. degree and first-class honors in philos- He was invited to Canada in 1930, and Pan-American Contest ophy. He was a prizeman in economics, for seven years was a professor at Pine political science, logic and philosophy. • Eugenia Demetriou, 18-year-old resi- Hill College, Halifax. In 1936 he was When he was graduated, he was elected dent of Maspeth, New York, was chosen given the degree of Doctor of Divinity by Clark Fellow in philosophy for four years. the winner in the NBC Victoria University, Toronto, and the fol- In 1920, he was graduated in theology “Spanish - Through- lowing year he was elected president of from Trinity College with honors, and Uu-ic” contest which the University of Saskatchewan. w'as elected Paterson Fellow; in theology conducted af- This year, Dr. Thomson was elected a for one year. V filiated stations carry- fellow of the Royal Society of Canada and He served in World War I in the ranks W ing the good-w ill pro- is Chancellor’s Lecturer at Queen’s Uni- of the Queen’s Own Cameron Highlanders gram. "Pan-American versity, Kingston. Next year, he is to he and as a commissioned officer in the Rifle . Holiday. Miss Deme- at Tale Uni- Brigade, and returned with the rank of Nathaniel Taylor Lecturer aH triou’s awards in- the first Canadian to be elected to captain. He now holds the rank of hon- versity, EUGENIA DEMETRIOU eluded a round trip lectureship. orary lieutenant-colonel in the Canadian this distinguished to Mexico City and a Officers’ Training Corps. Dr. Thomson is the author of many guest appearance on the program. Ordained in 1920, he served as minis- articles in journals and magazines and The winner was adjudged the best

ter in Coatbridge, Scotland, until 1924. has contributed “Topics of the Day to among amateur singers by a jury of diplo- when he was appointed secretary for the Dalhousie Review' for the past eight mats and their wives including Vice- — youth and education to the Church of years. He is the author of two books President Henry A. Wallace and the Am- Scotland. In this post, he visited and lec- “Studies in the Life of Jesus and “The bassadors of Mexico and Brazil. To re- tured in Canada and the United States, Way of Revelation.’’ gional winners NBC presented RCA Vic- several European countries and the Near He was married to Margaret Stewart tor albums of Spanish songs featured in East, and attended the Youth Congress at Troup in 1922 and has two children. the series. JANUARY 1943 13

Coal Area Residents Get John H. MacDonald, Newest NBC V.P., Has Mine Work Data by Radio • WBRE (Wilkes-Barre, Pennsylvania) Notable Business and Academic Background is right smack in the center of Pennsyl- • Scholarly but not stodgy; shrewd and tem based on the surveys he had made for vania’s anthracite coal fields, and no local astute without a trace of arrogance; Trade Ways. Once the system w as in w ork- feature has been more popular than the friendly without stooping to condescen- ing order, MacDonald was made NBC station’s thrice-a-day mine schedule. sion—these are some of the qualities pos- budget officer and a short time later, was In the old days the anthracite miners sessed by John H. MacDonald, NBC’s assigned to the radio-recording division could never be quite sure whether “tomor- financial officer and its newest vice-presi- as business manager. row” would be a working day or not. If dent. His appointment to the new office In early 1942, the Red and Blue net- rain should fall, the schedule chalked up was announced by President Niles Tram- works were separated and the division on a company blackboard at the colliery mell on December 4. presented many complex problems. To might very well be erased. Women could MacDonald’s astuteness may be a prod- assist in their solution, MacDonald was never be quite sure whether or not to pre- uct of his early environment. He was horn moved to the executive floor in Radio City pare one of those succulent pastries for 46 years ago in and soon became right-hand man to F rank the next day’s lunch pail. Brunswick, E. Mullen, vice-president and general man- Just about a dozen years back, WBRE Maine, in the ager. By this time he had also acquired stepped into the breach. The local news heart of “Down the additional title of assistant secretary. program, direct from the editorial room East”Yankeeland. When President Trammell announced or- of The Wilkes-Barre Evening News, was But. although his ganizational changes on November 24, tagged with the advance mine schedule. It native city is the MacDonald was made financial officer, a was an immediate success. seat of one of post that he will continue to occupy as Maine’s leading vice-president.

MOST IMPORTANT YEAR educational insti- The abstract subject of business has (Continued from, page 3) tutions, he de- always taken first place in MacDonald’s morale, creating good-will and helping cided to enroll in activities yet he has found time to write towards a better understanding among New York Uni- three standard volumes on topics that are JOHN H. MacDONALD nations and peoples. An event of world- versity, in the most closely related to his long training wide importance was the Western Hemi- School of Business Administration. There and experience. He is the author of “Office sphere premiere of Dmitri Shostakovich’s he pursued the course in Commercial Management,” “Practical Budget Proce-

“Seventh Symphony” on July 19, 1942, Science from which he was graduated in dure,” and “Controllership— Its Functions conducted by Arturo Toscanini and the 1926 with the degree of Bachelor of Com- and Technique.” NBC Symphony Orchestra. The NBC win- mercial Science. MacDonald’s outside activities have ter musical season was featured by con- The academic life must have had its been limited mainly to his deep interest in certs given by the two renowned conduc- attractions for he continued after gradua- the Controllers’ Institute of America. He tors, Arturo Toscanini and Leopold Sto- tion in the combined role of post-graduate was president of the institute’s New York kowski, with the famed NBC Symphony student and instructor. When, in 1927, he control in 1938; a member of the national Orchestra. Dr. Frank Black launched dur- obtained his Master’s degree in Commer- board of directors in 1940. 1941 and ing the year a new musical series, “Music cial Science he remained at the school as 1942 and vice-president and chairman of of the New World.” featuring the varieties a member of the faculty. Several years its executive committee in 1941 and 1942. of music of the Western Hemisphere. later, when he had been advanced to an He is also a member of Delta Sigma Pi. a

Artists appearing on NBC commercial assistant professorship, he left to accept a national professional fraternity. programs included Jascha Heifitz, Law- position with the McGraw-Hill Company The new vice-president is tall and rence Tibbett, Grace Moore, Helen Jep- as office and personnel manager. Follow- rugged, with the physique of a football son, Jose Iturbi, Marian Anderson and ing the McGraw-Hill post, he was asso- player, but his principal recreations today many others. ciated successively with A. I. Namm & are an occasional game of golf and a rub- Only a free radio in a free America Sons and Walker & Heisler. as controller. ber of bridge. He lives in Pelham. New could have met the needs of the hour in It is probable that radio was remote York, with his wife and two daughters. broadcasting, maintained and entertained from his future plans in 1932 w'hen he The MacDonalds have a summer home at

its listening public and channelled a vast joined Trade Ways, an organization Lake George, but the head of the family flow of war service to every home, office formed to study business problems and admits that he goes there primarily for and factory on our domestic front, and management. But one of Trade Ways’ rest and relaxation, not for the vigorous furnished the necessary entertainment for clients was the National Broadcasting exercise the region affords.

morale to our fighting men throughout Company and soon MacDonald was deep MacDonald’s promotion is an extremely the world. Whatever the New Year before in a study of the network’s affairs. popular one in the NBC family, where he

us may bring, broadcasting, I am confi- His grasp of broadcasting problems has made many warm friendships and dent, is ready, willing and able to meet was so complete that network officials where his executive ability has been every call the nation may make upon it. called him to install a cost accounting sys- demonstrated constantly. 14 NBC TRANSMITTER

Sponsor Plugs Station WOOD Celebrates Power Increase With Big In Own Movie Promotion Promotional and Merchandising Drive • Color movies of Milwaukee’s Radio City, home of Station WTMJ, were recently completed by the Wadhams Divi- • Climaxing 19 years of growth as a civic Teaser announcements for numerous sta- sion of the Socony-Vacuum Oil Company, influence in Grand Rapids, station WOOD, tion-breaks were scheduled one full week sponsor of football and sports broadcasts on December 1, boosted its power from in advance; and on opening day all sta- by Russ Winnie over WTMJ for the past 500 to 5,000 watts. Operations were trans- tion-breaks were used to plug the new 13 years. Narrated by Winnie, the film ferred from the west side of the Michigan power. gives a complete story of the new lay- city to a point four miles south, where an Full-page advertisements laid out in the out, with sequences devoted to executive ultra-modern transmitting plant had been editorial style of the individual papers offices, studios, news room, and micro- erected. used, were purchased in Grand Rapids, phone shots of the WTMJ programs which Three giant vertical antennas direct the Kalamazoo and Muskegon dailies. In 15 carry the sponsor’s merchandising mes- signal over a primary area four times the smaller communities within the WOOD sages. To be shown at dealer meetings of size of that formerly covered. For night primary area, one-column editorial-layout the sponsor throughout the ^Midwest, the operation, directional radiation is used. and 200-line display advertisements were film ties in the firm’s products in sugar- The transmitting building is the main placed in the local papers. A half-page coated fashion, placing main emphasis on structure of an impressive four-building in editorial-layout was scheduled in the the exploitation of Radio City, pointing layout, and nothing was left undone to Grand Rapids “shoppers’ news ' publica- out WTMJ’s role in the sponsor’s mer- make the fireproof headquarters the last tion. chandising setup. word in engineering efficiency. An intri- Eighty Kroger grocery stores and cate system of relays and controls can be super-markets in the Grand Rapids metro- pre-set. thus permitting the engineer on politan area entered into several contests A letter inset in an attractive wood- duty to place the station on the air simply (War Bonds as prizes) for building the finish folder was sent to all regional adver- by pushing one button. To insure uninter- “best WOOD display.” Fifty drug store tisers, advertising agencies, civic leaders, rupted reception for listeners, the new windows in Grand Rapids proper were and business men— telling the story about

WOOD transmitter is equipped with auto- decorated to promote “the products be- the power increase and what it means to matic controls which instantly restore the hind the programs.” the listener and to the advertiser. transmitter to the air if a power break- Approximately 15.000 stickers and in- Trailers plugging the station's new down occurs. This “watchman” will go serts promoting the “new 5-kilowatt power boost were scheduled for two full into action three successive times before WOOD” were placed in all mail and de- weeks on the screens of the first-run thea- turning over to an operator the task of livered packages by seven Grand Rapids tres in cities and towns throughout the keeping on the air. retail firms. WOOD coverage area. Dozens of unique features are incorporated in the main engineering plant, including an ingenious and elaborate system which automatically heats the building in winter from the heat generated by the giant tubes, and exhausting the heat from the transmitter and the building in summer. Along with the massive control panel for the latest model 5,000-watt RCA transmitter housed there are a heating plant, water system, and emergency cook- ing and sleeping quarters for the conveni- ence of personnel. Some 200 guests assembled for the inaugural broadcast from the ballroom of the Pantlind Hotel. Joining George W. Trendle and H. Allen Campbell of the King-Trendle Broadcasting Corporation, owners of WOOD, and Stanley W. Bar-

nett, manager, for the celebration were the mayors or city managers of Grand Rapids and other nearby cities and many radio and advertising executives. Widespread publicity and promotion MODERN AND POWERFUL— Here's the new building housing WOOD’s 5-kilowatt heralded the advent of the power boost. transmitter. The structure has many engineering innovations. JANUARY 1943 15

FROM MICE TO MIKES (Continued from page 10)

School, he entered Miami University at Oxford, Ohio, where he pursued his studies and favorite sports, breaking his ankle again while striving for new records in the pole vault. So he put the gloves back on and wore the school’s lightweight crown during his junior and senior years.

Perhaps this is one of the reasons which prompted a recent writer in Broad- casting Magazine to describe the present

Crosley v.p. as “one of the scrappiest guys in radio—one who never knows when to say ‘uncle’.”

Following his brief teaching career, during which time he continued his studies in economics at the University of Cin- innati, Shouse spent four years in the Chicago offices of Liberty Magazine. There he did research work for the circulation department and was rapidly advanced to the promotion and sales departments. EXECUTIVE HONORED—Jimmy Leonard program director of WSAI, presents , It was then but a short and logical step James D. Shouse (right), vice-president in charge of broadcasting of the Crosley Cor- to radio time selling and, in 1929, Shouse poration (stations WLW, WSAI and WLWO), with a scroll, signed by every member became the first salesman for the CBS net- of the Crosley broadcast division, in honor of his fifth anniversary as head of the organi- work outside of the New York office, when zation. In the background (left to right) are: Harry Mason Smith, sales manager; he set up headquarters in Chicago. William Dowdell, editor of the WLW-WSAI news room; Carl D. Groat, editor of The

After five years in radio he entered the Cincinnati Post; Chester Herman, chief production man for WLW and WSAI ; Robert agency field for a brief period, taking over Danville, vice-president in charge of sales for WLW and WSAI ; and R. J. Rockwell, the Swift and Company account for the technical adviser for WLW, WSAI and WLWO. Stack-Coble Advertising Agency, oidy to return to radio as manager of KMOX. A MAN OF NOTE Script In 1937, when William S. Hedges (now KPO Miss Swaps (Continued from page 5) NBC vice-president in charge of stations lob for WAVES' Uniform departments) left his post as head of the ried to the former Pauline Heifetz, a sister

Crosley stations to join the executive staff of the violinist. They have two children, • Fifteenth star on the KPO I San Fran-

of NBC in New York, Shouse was engaged Blair, 16, and Anne, 12. Blair plays the cisco I service flag is a feminine one: Beth to take over the destinies of WLW-WSAI violin and is studying under his grand- Gardner, continu- and became the vice-president in charge father, Rubin Heifetz. Anne plays the ity editor’s assis- of broadcasting. That was five years ago piano, as does Mrs. Chotzinoff. In all. it’s tant, will be at and in celebration of the event, the 400 a household of note—and notes. Smith College in employees of the WLW-WSAI organiza- Chotzinoff's sole affiliation outside of the WAVES offi- tion turned out on November 18 for a NBC is with the Chatham Square Music cers’ training noonday testimonial surprise luncheon to School on the lower East Side. It is an school when this pay tribute to his magnificent leadership. endowed philanthropic institution where sees print.

He is a member of the Cincinnati Coun- talented young people from 4 to 21 are Beth probably " try Club, the Queen City Club, the Cuvier aided in their musical careers. Only the BETH GARDNER " '*1 l>e the “baby

Press Club and the Variety Club. He is very adept applicants are accepted at the of the contingent: currently serving on the station advisory school, and many of the students are well she managed to reach the required five committee of the OWI, and the station on their way to big things. feet by stretching exercises before taking planning and advisory committee of NBC. The NBC music executive’s long career her physical examinations. Deep sea fishing, duck hunting and as a pianist, accompanist and critic has At least two more stars will be added photography are his hobbies. Three years equipped him splendidly for his role as to the KPO flag in January when Harold ago, while fishing in Nova Scotia, he commentator at the winter NBC Sym- Haklik. traffic manager, and Lon King, boated a 495-pound w hite shark at Wedge- phony concerts. Listeners have followed his assistant, go into the Signal Corps and port. after it had partially devoured a big his program notes for many seasons and flying service respectively . Like other NBC tuna already hooked by a nearby angler. there has been a big demand for copies. stations. KPO is doing its bit. 16 NBC TRANSMITTED

DR. FRANK BLACK'S 10th ANNIVERSARY

# The tenth anniversary of Dr. Frank Black's association with NBC as general music director was celebrated with a din- Left: Reminiscing brings out many a smile I and here’s ner in his honor tendered by NBC Presi- Black laughing heartily as he relates! an amusing experience of his NBC decade. dent Niles Trammell. The event, held at New York's famous Club Twenty One, was attended by notables in the radio, press and entertainment wo

David Sarnoff (right*, president of RCA and chairman of the hoard of NBC, with Mrs. Sarnoff and their son. Second Lieutenant Edward Sarnoff.

Left to right: Kent Cooper, general manager of the Associated Press; Mrs. Arthur Hays Sulzberger, wife of the publisher of The New York Times, and NBC President Niles Trammell.

The candid camera catches a noted group. Left to right: Samuel Chotzinoff. manager, NBC music division; Mr>. Mark Woods,

wife of the president of t he Blue Network: Dr. Walter Damrosch. NBC music counselor, ami Mrs. David Sarnoff. Here’s a general view of the Frank Black party. The strolling musicians shown in the right background presented many musical innovations during the evening. 1_T€R<

JAMES D. SHOUSE Executive of the Crosley Corporation (WLW and WSAI, Cincinnati) Named 1943 Chairman of the NBC Stations Planning and Advisory Committee z NBC TRANSMITTER

NBC TRANSMITTER First Girl Sound Effects "Man" VOL. 8 FEBRUARY 1943 NO. 9

• HOLLYWOOD, CALIF.-The first girl Published Monthly by the graduate of the sound effects class at NBC National Broadcasting Company Hollywood and the first sound effects RCA Building, Radio City, New York “man ' of her sex in the histon of NBC is now on the job. THE WAR CLINICS Betty Bo\le. former!) of the accounting department, is working on the West • As this issue of the NBC Trans- Coast public service feature. “Eves Aloft." mitter goes to press, NBC's top exee- sponsored b\ NBC and the l nited States utives are concluding a cross-coun- Army’s Fourth Fighter Command. try tour to discuss wartime broad- Bettv. who is small, blonde and mar- casting problems with all affiliated ried to an Armv captain, enrolled in the stations. This is the second year of sound effects class in October and took NBC War Clinics and the success of her place as an apprentice in the depart- the 1942 sessions prompted a repeti- ment on January 7. tion in 1943. I hese classes were begun five \ears ago The NBC War Clinics were by Harr) Saz. head of the sound effects launched to spur the war effort. department at Holb wood Radio Citv. Five Broadcasting was not caught nap- of the 10 present members of Harry’s de- ping in the national emergency and “SOUND'’ BUSINESS- IJclty Boyle partment are graduates of his school: one , oj stations throughout the nation were 'SBC Hollywood, works on her show. alumnus is at KPO, San Francisco; and first on the alert to cooperate at once Helping her out are (left to right) John W. two more have graduated from sound with all Government agencies. Swallow. IT estern division program direc- effects to Uncle Sam's armed forces. tor: Harry Saz. head the sound Through cooperation between net- of effects Classes are limited to 12 members. department, and Bob Redd, writer-director work executives and affiliates, the These are in turn divided into groups of of “Eyes Aloft.” NBC network as a whole acts de- four who take turns handling sound effects cisively on vital matters affecting of actual scripts while the remaining eight DARN (GOOD) TOOTIN' public service and wartime duties. read the lines. • NEW YORK.—Bobby Hackett, featured The Office of Defense Transporta- Students work during their lunch hour. trumpeter in Irving Miller’s NBC “Everv- tion gave its approval to this practi- After a week of intensive training on one thing Goes swing band, has been voted cal plan of bringing the War Clinics script, the group makes a recording which by the hep cats of the countr\ the best to seven sections of the nation, is then played back and criticized In Saz. trumpeter in the business in Down Beat's thereby reducing to a minimum tra- Graduates become apprentices in the annual poll. He also placed fourth among vel by officials of affiliates to attend department, after six months are made the best guitar players. He was given the sessions. Also, the seven sec- junior sound effects men, and after two Down Beat’s gold cup on the “Everything tional meetings provided a greater years are senior sound effects men. Goes' program Saturday. January 23. number of hours for group discussion. and made possible local discussion of sectional problems. "BUSINESS AS USUAL" AT LONDON NBC OFFICE BROADCASTING'S MANPOWER

• With an eye to keeping a steady flow of well-trained radio personnel always available, NBC is conducting extensive radio courses in New York, Chicago and Los Angeles. The Summer Chicago Radio Insti- tute. conducted by NBC and North- western University, was adjudged a tremendous success last year and will be repeated again in 1943. This course set the pattern for classes that will he launched by NBC, and the University of California at Los A busy program workshop even in the days before Pearl Harbor, the London office Angeles this Summer. The New of NBC is proceeding with its vital wartime tasks with the calm spirit so admirably

A ork classes are being held in Radio maintained by our British allies. Left to right: Mildred Bout wood. John Mac I ane and City under staff instructors. Florence Peart. MacVane has since done spectacular war reporting from Africa. FEBRUARY 1943 3

HUGE RED CROSS CAMPAIGN LAUNCHED

NBC and Affiliates from Coast to Coast Participate in Vital Wartime Project

• NEW YORK.—An unprecedented radio campaign was set in motion by the Na- tional Broadcasting Company when it initiated one of its major wartime projects, a series of broadcasts in cooperation with the American Red Cross and its recruitment drive to enroll 36,000 graduate nurses for service with the armed forces, 100,000 nurse’s aides, and 1,000.000 students in home nursing classes. Jane Tif- fany Wagner, NBC director of women’s war activities, is heading the project.

It has been estimated that of the 180.- 000 physicians normally serving Ameri- can communities, more than 100,000 will be in the armed forces by the end of 1943.

Thus it becomes apparent that the Ameri- can woman must learn to be more self- reliant than ever before. Only by coping more fully with the medical needs of her home circle will she relieve the desperately needed doctors and nurses for more urgent war tasks.

NBC is presenting a series of half-hour Sunday network programs each week OPENING THE GREAT DRIVE—Mrs. August Belmont (right). Red Cross council and building two 15-minute weekly tran- head, discusses the broadcast series with William S. Hedges. NBC vice-president in scriptions for use by affiliated stations charge of stations departments, as Dorothy Stickney and Howard Lindsay, Broadway locally. Stars of stage and screen are fea- stage stars featured in the opening program, look on. tured on the Sunday programs. Howard Lindsay and Dorothy Stickney A prospectus was sent to NBC affiliated motion kit ever devised for a public ser- of “Life with Father” were starred in stations giving a complete analysis of the vice program, NBC sent each affiliated the first presentation, and Martha Scott, campaign and asking for their coopera- station an elaborate brochure contain- movie star, got top billing in the second. tion. The response was most enthusiastic ing: a summary of the project, copies of Movie star Ralph Bellamy, on from the with 121 stations agreeing to participate. letters of endorsement from President coast, was featured in the third show and Frank E. Mullen, NBC vice-president Roosevelt, and the Surgeons General of Mr. and Mrs. Fredric March (Florence and general manager, in a closed circuit the Army, the Navy and the United

Eldridge) of the stage hit, “The Skin of talk to affiliates, said: “In coming to us, States Public Health Service; a series of Our Teeth,” made the fourth production the National Broadcasting Company, and suggested pre-announcements; six news stirring entertainment. Lucile Watson, just to you. the affiliated stations that make up stories; model interviews with a home back from her “Watch on the Rhine” tour, our network, the American Red Cross has nursing student, a station manager, and a made the St. Valentine’s Day program demonstrated its confidence in our ability debutante nurse’s aide; general sugges- memorable. to help them do the job. This shows more tions for local broadcasts, pictures and Anne Seymour, star of “The Story of clearly than many thousands of words the stories; three glossy prints (with mats),

Mary Marlin,” is featured in the tran- position which NBC and its affiliated sta- usable any time throughout the series of scribed series. tions occupy in the life of this great broadcasts; two mats for advertising pur-

Last November, Mrs. August Belmont, nation.” poses; three suggestions for window dis- who is a member of the NBC advisory The American Red Cross immediately plays: suggestions for essay and poster board and chairman of the National began to publicize the campaign and the contests, counter cards and placards; the

Council of Red Cross Home Nursing, ap- radio programs. A publicity and promo- script of a 15-minute speech for the sta- pealed to NBC on behalf of the entire Red tion kit was sent to the 3,600 chapters of tion owner or manager; two five-minute Cross organization for help in this vital the organization. Each NBC affiliate was speeches which could be given by a woman campaign. Her appeal resulted in sched- given a quota made up on the basis of its member of the station staff before clubs uling of the two program features and the coverage area and the ability of local Red and organizations; four eye-catching institution of an all-over promotion and Cross chapters to absorb recruits. brochures; special letterhead stationery publicity drive. Termed the most comprehensive pro- (Continued on page 14) 4 NBC TRANSMITTER

Stations Planning Board Launches 1943 Plans; NBC BLOOD BANK

• at James D. Shouse Elected Chairman NEW YORK. — E mployees NBC’s New York headquarters re-

sponded instantly to the call for blood donations, arranged as part # NEW YORK.—The new NBC stations for the American Red Cross campaign. of the current American Red Cross planning and advisory committee elected Charts showing the acceptance of pub- campaign to build up a plasma re- last November met with network officials lic service programs by affiliated stations serve for the armed forces. More in New York on January 12 to discuss a were studied and it was agreed to intensify than 50 employees registered on detailed program of close cooperation be- efforts to gain acceptance by stations of the first day. tween NBC and its affiliated stations dur- such programs. Particular stress was laid ing 1943. upon public service features which are The committee named James D. Shouse, directly related to the war effort. of WLW, Cincinnati, as chairman for the Network officials undertook to bring colleges and high schools of the two pro- coming year. Shouse succeeds Harry the committee up to date on current prob- grams now on the air, “Lands of the

Stone, of WSM, Nashville, who served as lems of network operations and set forth Free,” a historical series, and “Music of

chairman during 1942, the first year of a detailed program of cooperation. The the New World,” with the full NBC Sym- the committee’s existence. advice of the committee was sought on phony Orchestra under the direction of

The one-day meeting proved highly operations as they affect the affiliated sta- Dr. Frank Black. Dr. Angell also spoke successful. Problems of a broad industry tions. In turn, the committee members ex- of plans for a third series, on literature,

nature, as well as those of NBC and its plained the problems of stations in the which is planned for the Spring. affiliated stations, have increased meas- districts they represent. Menser outlined program plans, par-

urably due to the war effort, it was noted. The agenda for the 1943 NBC War ticularly for the first half of 1943. He

Therefore it was decided to hold two-day Clinics was presented to the committee. stressed the need for more promotion on sessions in the future. The results of the All-Countv Survey, NBC programs. In this connection, the Shouse and William S. Hedges, NBC the most inclusive national survey of committee decided that sponsors should vice-president in charge of stations depart- listening habits ever undertaken, were dis- he urged to utilize newspapers as an effec- ments, alternated as chairmen of the first cussed in detail. tive medium for promotion of commercial meeting. Besides Shouse and Stone, com- The NBC Inter-American University of programs. mittee members include Arden X. Pang- the Air came up for discussion by Dr. A joint meeting was held with the NBC born, KGW. Portland, Oregon; S. S. Fox. Angell. He told of the acceptance by mam management committee in the evening. KDYL, Salt Lake City; G. E. Zimmerman, KARK, Little Rock; Stanley E. Hubbard, KSTP, Minneapolis-St. Paul; G. Richard Shafto, WIS, Columbia, South Carolina, and Paul W. Morency, WTIC, Hartford. NBC executives attending included Niles Trammell, president; Frank E. Mul-

len, vice-president and general manager;

William S. Hedges, Roy C. Witmer, Clar- ence L. Menser, Frank M. Russell. Harry Kopf, Sidney N. Strotz. 0. B. Hanson. Dr. James Rowland Angell, Charles B. Brown. John McKay, Sheldon B. Hickox. Jr., Easton C. Woolley, E. B. Lyford, Burton M. Adams, James M. Gaines, Albert E. Dale. William Burke Miller, A. W. Kaney.

Phillip I. Merryman, and William Brooks. The major effort for 1943. Trammell stated, would be the strengthening of daytime schedules. Increased and intensified promotional

activities for public service programs b\

the affiliated station w'ere agreed upon by the committee. Particular emphasis was

laid on the new7 series, “That They Might to right seated: G. Richard Shafto; Live,” which is being broadcast by NBC THE 1943 PLANNING BOARD MEETS—Left , exclusively to enlist Army and Navy Arden X. Panghorn, Harry Stone and G. E. Zimmerman. Standing: Stanley E. Hubbard. nurses, nurse’s aides, and nursing students S. S. Fox, James D. Shouse (chairman) and Paul W. Morency. FEBRUARY 1943 5

THE WAR AND TWO WOMEN

Stories of Sylvia Moffett and Catherine Knode Reveal Great Wartime Sacrifices

By Frank M. Russell I\BC Vice-President in Charge of Washington Office

• WASHINGTON, D. C.-Many articles —worthwhile and interesting— have been written about the WAVES, the WAACS and Red Cross Nurses Aides. I want to write about two particular women—NBC

women without uniforms—who had a lot to give in this war. They are Sylvia Mof- fett and Catherine Knode. For a number of years Sylvia Moffett was our principal hostess in Washington. She had the happy faculty of being gra- cious and courteous; she made friends of people the moment they set foot in our studios. She was considerate and she coun- seled our guests and our own employees on their business and personal worries. She had a lively sense of humor tempered by human understanding. She was enthusiastic about radio and its place in the scheme of things. Sylvia had a son, Jimmy. He had the fine qualities of his mother. When Jimmy finished high school, he became an NBC enthusiast. To have a part in the organization he became a page boy and was one of our best. Then the time came to go to in doing so, for Jimmy knew what this However, that offer was rejected with college and he entered the University of war was about, what it meant, and what the firm but simple statement. “I am a

\ irginia. At the end of his third year the it really took to win it. soldier and I want to fight this war on the country faced the complexities of a global The second woman in this little story battlefield, not at a desk in Washington.” war. I shall never forget the day he came is Catherine Knode, one of the veterans Later when he arrived in Australia. into my office to tell me that he was enter- of NBC in Washington. Catherine was Tommy — then a first lieutenant — again ing the Navy. He wanted to fly a bomber always lively, intelligent and. I believe, turned down an assignment to the public or a flying fortress. He had all the enthusi- her entire business career was devoted to relations staff of General MacArthur. asm of youth but beyond it was a mature our company. While an NBC employee. This story also has a sudden climax. determination which we did not fully un- Catherine met and married Tommy On December 5, Tommy was injured in derstand or appreciate until later events. Knode, first a news man and then head of action near Buna. New Guinea. On Janu-

Jimmy went through the necessary our news room. ary 9, by direction of President Roosevelt. training to become a Navy pilot. Shortly Tommy had his military training while General MacArthur awarded to First Lieu- after Jimmy received his commission, his in college. He came face to face with the tenant Thomas E. Knode. for extraordi- mother had the happy mission of secur- problem of entering the Army and doing nary heroism, the Distinguished Service ing a license so that on the following what he could to win this war. It was not Cross, the second highest award this coun- week-end’s leave he could marry Barbara a simple problem to leave his wife and try bestows on its soldiers. The citation of

Vickery, daughter of Rear Admiral How- two small daughters I a third daughter w as bis action reads like a story book. It said: ard L. Vickery, vice-chairman of the born last September, six months after “During an attack on Buna \ illage. Maritime Commission. On that very day. Tommy entered the Army). But when he First Lieutenant Knode led his platoon

Jimmy gave his life for his country on made the decision I told him I was cer- with conspicuous braver). When wounded the Atlantic coast patrol. tain that Lieutenant-Colonel Ed M. Kirby, in the leg. he disregarded the wound and

As I later told his mother, in announc- head of the Radio Branch of the War De- continued to lead his platoon in the at-

ing his death to our staff I could not re- partment. would be very happy to requisi- tack. When he was again wounded in the frain from having a certain solemn pride tion him for service in his division. (Continued on page 15) 6 NBC TRANSMITTER

WGBF "News lor Children" HALF-MILLION MARK REACHED IN 3-WEEK Now Public School "Must" WRC WAR ROND CAMPAIGN • EVANSVILLE, IND.—Are children interested in current events? Margaret Rosencranz. WGBF educational broad- • WASHINGTON, D. C. - A little side- caster, says “Yes. ” Three times a week she walk “house" in Washington, with gives a five-minute broadcast of “News shingled outside walls and 'completely Interpreted for Children,” which has be- equipped except for an oil burner, has come a “must” in the social studies classes built a record that makes it one of radio’s of the local public schools. top sales offices for War Bonds. From time to time Mrs. Rosencranz The house — its formal name is the holds quizzes to determine how much "WRC Bond House’ —has just turned in progress the children are making, each something like $500,000 to Uncle Sam’s school furnishing a selected group of Treasury at the end of a three-week cam- quizzees. paign. This, everybody agrees, is a tide A new addition is a Monday morning take for a city the size of Washington and “Children’s Forum” in which seventh and a station of 5.000 watts power. In fact. eighth graders will discuss the news as WRC has been topped in a similar cam- they understand it, with Mrs. Rosencranz paign by only one station, and that one guiding the trend of the discussion. had New York City’s millions and Madi- BOX-OFFICE— This little shack played a She also presents “Hats Off” and big part in W RC's If ar Bond drive. son Square Garden to work with. “Flowers to the Living,” in which tribute

The campaign itself turned on the gala is paid to men or women who have dis- orders — strictly cash — and delivered the opening night performance in Washing- tinguished themselves. She does not con- bonds. ton of the spectacular “Ice-Capades” revue fine herself to well-known public figures, The WRC-“Ice-Capades" tie-up was the at Uline Arena. The basic idea was a free but takes special delight in ferreting out second Bond sale conducted by the admission with each bond purchase, and War meritorious cases in the humbler walks NBC station. The first was built around the bigger the bond the better the seat. of life. The first notice the family has of the personality of Bill Herson, conductor The big days of the promotion, conducted the distinction is when flowers arrive with of early-morning “Timekeeper” in cooperation with John Harris, of “Ice- WRC’s a request to listen-in that evening. Capades," and Washington’s Variety Club, series. From 6 o’clock in the morning till left WRC s bond salesmen with writer’s 9 Herson invited his listeners—thousands — cramp. of Government workers to come and Impromptu Red Cross Plea meet him at the Bond House” and Uline Arena, where “Ice-Capades “WRC lay their money on the line for Uncle plays its Washington run. was scaled from Proves WSYR's Ear Appeal Sam. That one was good for $30,000 two 85-cent seats with a $25 bond to one • SYRACUSE, N. Y.—This goes back to worth of bond sales in a 10-day campaign. $2.75 seat with a bond purchase of $1,000 New Year’s Eve, but it’s worth telling for seats available or more. About 4700 were what it demonstrates about radio’s pulling for sale. power. NBC's Newest On that foundation Carleton Smith. WAAC Fred R. Ripley, vice president of

WRC’s manager, and George Wheeler, © NEW YORK.—Marie A. Higgins is the WSYR, doubles in brass with a poetry station production manager and its chief first member of and music program called “Songs for a of bond sales promotion, built their cam- NBC’s traffic de- Soldier.” paign. The sale opened December 28. con- partment to enlist The day before New Year’s there was tinued for two weeks on fairly substantial in the WAACS. a bad flood in Onondaga Valley, south sales, then reached a peak about a week Twenty-four- of this city. Scores of families were before the “Ice-Capades” opening. year-old Marie marooned in cold houses, their cellars full The WRC Bond House was the box came to NBC on of water, and the temperature was around office for the promotion. From it. over a December 1. 1941. zero. The Red Cross sent an emergency loudspeaker system, issued the ballyhoo She has been an appeal to WSYR and Ripley made one for the prospective bond buyers on Wash- active member of announcement asking for oil stoves. In ington streets. Others were drawn by an- the NBC Athletic exactly 10 minutes, the Red Cross called MARIE A. HIGGINS nouncements over the station. Most of the Association, and a hack, asked WSYR to announce that it buyers, in fact, responded to the radio member of the bowling team. She enlisted had all the stoves needed. appeal. Special bait was the souvenir first early last month and was sworn in Janu- Net result of the single announcement night ticket offered. ary 20. She is now standing by awaiting by Ripley: six trunk lines and four at-

The bonds themselves were sold in the call. Her brother Donald is a lieutenant tendants swamped. 103 stoves obtained. studios, where three women took the in the army. Another feather in radio’s hat! FEBRUARY 1943 7

"Tale of 412 Cities" Packs NBC WEST COAST SERIES AIDS FARMERS IN WARTIME NBC Merchandising Wallop

# NEW YORK.— In its trade announcement regarding the recently distributed promotional booklet, “A Tale of 412 Cities,” NBC set forth the following summary of its extensive study: “There are 412 cities in the United States with a population of 25,000 or more. Nearly 50 per cent of the nation's radio families live in them. What stations do they listen to most at night? “The largest survey of radio listening habits ever undertaken — NBC’s 1942 nationwide survey—has just turned up with the answer:

“In 324 of those 412 cities, NBC stations were listened to most at night, compared to 85 for the second network. That's a lead of nearly four to one. Or put another way, 52 per cent of the radio families in those 412 cities listen most to NBC stations, as compared to 24 per cent for the second network.

“Or put still another way, NBC stations (as the survey showed) have a sub- “ The American fanner faces the greatest challenge he has ever known.' declared stantial lead in night-time listening over the inauguration Ray B. Wiser, president of the California Farm Bureau Federation , at the stations of all other networks in every of a new radio service for Western farmers, the “Farmers Digest ,” which brings ranch type of market. operators information adapted to war-time needs, via KPO, San Francisco, every morn- “Or, to put it even more simply, NBC ing. Wiser declared that food-producing must be put on the same patriotic basis as arms is today, more than ever, the network production if early victory for the United Nations is to be assured, because the farmer most people listen to most.” must feed civilians and the largest armed force this nation ever put into the field. Left Volume 2 of “The Tale of 412 Cities”

to right, John W. Elwood, manager of KPO; Henry Schacht , director of the “ Farmers has now been issued. Dressed in a format Digest”; Wiser, and Jennings Pierce, NBC Western division public service director. similar to that of Volume 1, the new publication reveals the daytime listening habits of the same radio families. And once Radio and Legal Fields New NBC Employee Paper again, as shown by this second brochure,

NBC maintains its dominant position in Mourn Grimshaw Passing Makes Debut in New York broadcasting. • NEW YORK.—The radio industry and ® NEW YORK.— In response to numer- the legal profession each lost a valued ous requests at Radio Citv for a personal-

member with the passing on January 1. ized employee paper, the NBC personnel WGBF Manager's Plea Helps 1943. of Ira L. Grimshaw, who for ten department decided to sponsor an entirely years had been associated with NBC as new publication for the New York staff. Save Big Crops From Floods assistant general counsel. It will be produced by the employees

• EVANSVILLE, IND. - When rapidly Born May 31, 1887, in Denver, he was themselves. Corinne Pearson is editor, as- rising waters threatened to destroy much graduated from the University of Michi- sisted by r Marjorie Castimore. Each de- corn in the Ohio and Wabash river bot- gan and practiced law for a number of partment has its own correspondent. toms, Manager Clarence Leich of WGBF years in New Mexico, where he was Clerk The purpose of the publication is called Indiana’s Governor, Henry F. of the Supreme Court. double-barrelled. It will keep everyone in-

Schricker, and suggested that permission Following service as a major in World formed about what is going on in all be secured from the War Department to War I. he was associated with the late departments, and serve as a link with the have soldiers from Fort Breckinridge, Judge Stephen Davis, assistant counsel for men and women who have left NBC to across the river from Evansville, assist in the National Electric Light Association, enter the armed forces. the salvaging of the corn. The appeal was and later in charge of administering radio The name of the publication was to be successful and several hundred soldiers licenses for the Department of Commerce. chosen in an employees contest. The first saved thousands of bushels of corn in the A widow and two sons survive this be- issue, dated Februarv. will contain four bottomlands. loved member of the NBC legal staff. pages. 8 NBC TRANSMITTER

WGAL (Lancaster. Pennsylvania* created this float for the local Pearl Harbor Day parade. The float was observed by huge crowds and the applause brought considerable satisfaction to the WGAL workers who helped arrange the eye-catching display.

These NBC Chicago girls—Margaret Maddex, Gladstone Murray (left), Director Gem Veronica Capter, Betty McCord—are shown of Broadcasting in Canada, congratuk wrapping Christmas gifts sent to 40 former CBC Announcer Lome Greene for \ NBC employees in Uncle Sam’s services. ning an H. P. Davis Announcers Aw;

Phil Irwin. KGW (Portland. Oregon) announcer, interviews Tommy Dorsey as “that sentimental gentleman of swing" arrives in the City of Roses for a week’s stay.

7 “Pat” Cattanach, of WTIC (Hartford. Con- Governor Henry F. Schricker of In • lac,

necticut!, keeps the station’s service flag up microphone at the Carole Lomba pit! <>

to date by sewing on a new star. Eugene C. Pulliam. 'i>

Lew Frost (right), assistant to the NBC vice-president of the Western division, adds one of his own keys to the batch collected at Hollywood’s Radio City. Bob Hendricks, Mayor William Brydges, of Saginaw, Michi- WALA (Mol («,, guest relations manager, holds the bowl. J. aviation studi|pj gan, turns on the WSAM transmitter to cele- (( , whi<#* brate the local station’s NBC affiliation. band t,y, FEBRUARY 1943 9

Winner of Spanish- Though-Music Contest of NBC “Pan-Ameri- can Holiday” program honored at Washing- ton broadcast.

A batch of new fathers at WSPI) (Toledo. Ohio) get together for a bawling tournament. The proud papas, left to right (standing): A1 Sn\der, A1 Ruhfel, Glenn Left to Right: Don Ernesto Jaen Guardia, Pana- Jackson and Jim Groves; ( kneeling i Johnny White and manian Ambassador; Niles Trammell, NBC presi- Frank Hilbert. dent; Miss Eugenia Demetriou, 18-year-old winner of Maspeth, New York; Henry A. Wallace, Vice-Presi- Don Luis Fernando Guaehalla. dent of the United States, and Dr. Don Francisco Bolivian Ambassador, partici- Castillo Najera. Mexican Ambassador. pates in Miss Demetriou's Capi- tal City program.

Jerry Colonna (left) finds his way into the engineering setup while Bob Hope entertains the lads in training at Scott Field, Illinois. Next to Jerry are Engineers Bob Jensen and Gerry DeVlieg and Director Jack Hill.

ft) faces a WIRE (Indianapolis) Jack Richardson, of the NBC Western divi- rial ceremonies. At the right is sion, presents a complete NBC Thesaurus’ lgs Staff executive. library to Camp Young, California.

Jane Rowley, women's editor of WOAI (San Antonio, Texas), interviews Bernardine Flynn, star of “Vic and jama) is donating considerable time to service shows. At left: A group of Sade.” during the latter’s visit to the Alamo City. pilots presented on a weekly series. Right: Part of the Brookley Field weekly concerts over WALA. These are official Air Corps photographs. NBC TRANSMITTER

Chicago Announcers in War Extensive Training in Air Technique Assured of Aid to Families • CHICAGO.— Offered to NBC New York Personnel When any NBC Chicago announcer heads away to war, he will do

so with the knowledge that his family is

still going to • NEW YORK.—A new project designed receive a good-sized portion of his former to give NBC employees free instruction income from commercial showr assignments. and training in the fundamentals of pro- This is the nub of gram production—directing, sound effects, an agreement en- script writing and announcing—has been tered into by the mike men of the Chicago staff recently. Its terms inaugurated at Radio City under the di- provide that should any of their rection of C. L. Menser, NBC vice-presi- number go to war, and if his commercial dent in charge of programs. assignments are passed Comprehensive courses of study have on to some other NBC staff announcer, then per cent of the been set up whereby members of the vari- 40 money received bv the successor, ous groups will have an opportunity not or successors, will be paid to the of the only to familiarize themselves with their dependents war-bound announcer. particular fields of interest, but to gain actual experience through laboratory As an alternative, the fund will be dis- work. tributed or banked in whatever way the The program has a twofold purpose— former staff man shall specifv. to develop and advance talent of em- Announcers who signed the agreement include the ployees. and to set up a possible source of some of best-known names in C. L. Menser opens the Neiv York classes the business: Charles Fort accomplished technicians for member sta- Lyon. Pearson. with an address. tions, main of which have been hit by Bob Brown, Cleve Conway, Norman Barry. Elder. current manpower shortages. important. She has to know what you’re Don Dave Garroway, John Holtman. Richard Noble and Louis Supervising and directing the group is talking about when you put on a radio Roen. First man in the to called Garnet Garrison, former director of the program. And if she doesn't, something’s group be up division of radio, Wayne University, De- wrong somewhere.” for service with Uncle Sam was Dave Garroway,- sports troit, Michigan. In a brief 10 years. Garrison has had NBC and news an- Several employee production groups amazing success in developing production nouncer and former amateur golf star. have been set up in the past by the em- directors, actors, radio writers and sound Garrowa\ was due to report for special training at Harvard. ployees themselves, acting as their own effects men. While at Wayne l niversitv. He has been granted an ensign’s in the instructors, but this is the first time seri- one of his productions, “The Fall of the commission Navy. ous instruction and guidance on a planned House of Usher,” by Edgar Allan Poe. basis have been offered by NBC. won first award at the third American ex- At a general meeting held in Studio hibition of educational radio program SAFETY AWARD FOR WTAM oG on January 20. Menser addressed 247 recordings at the Institute on Education employees — 143 women, 104 men — who by Radio, Columbus, Ohio. have registered for the courses. Garrison began his radio career as a “Don't expect to become terrific an- full-time announcer at WEXL. Royal Oak. nouncers. premier directors, script writers while an undergraduate at Wayne in 1931. and whirlwind sound effects men over- Even then he was originating and pro- night." he warned. “The primary requisite ducing weekly radio broadcasts. Later, he for success in any field is hard work. But was affiliated with stations WMBC.

I have found radio to be the most en- WXYZ. and WJIM. In 1936. he returned trancing. most fascinating business in the to his alma mater as radio director. He world.” organized the broadcasting guild at the A former actor, director, writer, and university, which now offers five different college professor, Menser has been ac- courses and has its own studios. tively associated with every aspect of the The subjects covered and the respec- dramatic world. He pointed out the dif- tive instructors are: scriptwriting, Lewis Vernon H. Pribble, left, manager of ferences between a theatre audience and H. Titterton, Erik Barnouw. and Richard WTAM, NBC’s 50-kilowatt outlet in Cleve- a radio audience, where every listener has McDonagh; production, Wynn Wright land, is shown handing S. E. Leonard, engineer-in-charge, the certificate award won by a front row seat, and all must be accom- and Lester O’Keefe; announcing, Pat the station in a recent “No Accident Safety through the of sound. Kelly, Costello Ben Grauer: plished medium Jack and Campaign” conducted by the Greater Cleve- “There’s a little old lady out in Osca- and sound effects. Frederick G. Knopfke land Safety Council and the Ohio Industrial loosa. Iowa,” said Menser. “and she’s and Clem Walters. Commission. ,

FEBRUARY 1943 11

NBC and U.C.L.A. Collaborate on West CHICAGO NBC INSTITUTE SETS PATTERN FOR COAST Coast Radio Institute of Next Summer

• HOLLYWOOD, CALIF.-NBC and the tensive study of all forms of writing for • CHICAGO.—Rated a success from the University of California at Los Angeles radio, excluding news writing and radio outset, NBC's venture into the scholastic are cooperating in the sponsorship of a advertising copy. Special emphasis will be field via last year’s NBC-Northwestern six-weeks’ summer course devoted to placed on dramatic writing. INSTRUC- University Summer Radio Institute, is to radio. TOR — Arnold Marquis, writer-producer, have its sequel in 1943 when at least three The school, to be known as the NBC Western division. Graduate of Cen- NBC-supervised institutes will be held. U.C.L.A.-NBC Institute, was announced tral State College, Stevens Point, Wiscon- The first of these to he announced was on December 30 by Sidney N. Strotz. NBC sin. Feature writer for NEA in l . S. and the NBC-Northwestern University Insti- vice-president in charge of the Western abroad. Wrote and produced road shows. tute for 1943. reported by Harry C. Kopf, division. It will be similar to the highly Taught radio writing at University of NBC vice-president and general manager successful institute sponsored by North- California Extension, Berkeley. Director of the central division. This announce- western University and NBC at Chicago of “Kraft Music Hall. ment was followed almost immediately by last summer. word that similar institutes would he held

The U.C.L.A.-NBC Institute will in- in cooperation w ith the University of Cali- clude five courses to be given by outstand- fornia at Los Angeles, and Leland Stan- ing NBC staff members. The courses are ford Un iversity. in writing, acting, announcing, produc- Judith Waller, public service director tion-direction and public service pro- for the NBC central division, announced grams. that NBC now has in preparation five text-

Classes will be held from June 28 to books which will be used in developing August 21, some at Hollywood Radio Citv the basic elasswork of the institutes. These and some at the U.C.L.A. campus. One texts are being developed under the editor- hundred students will be admitted to the ship of Albert F. Crews. classes in writing, production-direction When the first institute was planned, it and public service programs. Classes in was discovered that there were no ade- acting and announcing will be limited to quate texts to cover the variety of subjects 40 students because of the extensive labo- which were to be considered by the radio

T ratory work involved. classes. The new texts will be used to fill

Sessions at the NBC studios will be in this gap, and educators believe that made up largely of laboratory work. Stu- they w ill eventually become the basic texts dents will witness rehearsals, auditions for the radio industry. and broadcasts of the top shows originat- Jennings Pierce ABC public service and The books are being written by a group stations executive heads the public service ing in the NBC Hollywood studios. Stu- , of NBC authorities and are based on the j>rogram course. dents will also rehearse, announce and act. stenotype transcripts of lectures given at using NBC microphones, and the finest ANNOUNCING — A comprehensive the 1942 institute. type recordings will reproduce their ef- study of all types of announcing, with the The volume on “Production” is being forts for clinical study. exception of sports announcing, to meet prepared by Wynn Wright, NBC Eastern

The outline of courses and names and requirements of station and network op- program manager. “Announcing" is in backgrounds of the faculty members fol- erations. Commercial announcing, an- the hands of Charles Urquhart, produc- low: nouncing of special events, interviews and tion manager for the NBC central division.

ACTING—An advanced study of act- audience participation program announc- “Acting” is being handled by Martin ing for the microphone, including both ing w ill be emphasized. INSTRLT CTOR— Magner. member of the central division lecture and studio work. Additional work Clinton E. (“Buddy”) Twiss, supervisor of production staff. Crews is undertaking in studio rehearsals and in performance announcers, NBC Western division. Grad- preparation of the volume on "Writing, on transcription for individual and group uate Spokane University. Built, ow ned and and Miss Waller w ill develop the book on analysis will augment regular assign- operated own broadcasting station. Sand- “General Survey.” an omnibus \olume ments. INSTRUCTOR — Earl Ebi, NBC point, Idaho. Joined NBC in 1933 as staff that covers public service, education, pub-

Western division. Hollywood. Wide ex- announcer, San Francisco. Transferred to licity, sales promotion and other phases. perience in Pasadena Community Play Hollywood in 1937 as head of special The books will not be available in

House. Acted in and assisted in producing events and news department. Became regular book form this Summer, nor will more than 200 plays. Experience in Holly - supervisor of announcers in 1939. they be offered for sale generally at this wood motion pictures. Leading man in PRODUCTION-DIRECTION—A prac- time. Students at the institutes will work several successful Broadwav plays. Is now tical study in the direction of radio pro- with planographed editions for the com- producing prominent radio shows. grams. with special emphasis on dramatic ing season. After the 1943 classes, the WRITING- A comprehensive and in- (Continued on page 13) volumes will go to the printer. 12 NBC TRANSMITTER

OPEN NEW N.Y. LOUNGE ROOMS FOR NBC's WOMEN EMPLOYEES • NEW 4 ORK.—New lounge rooms, for and blue delphinium added to the attrac- 1943 STAR PARADE NBC’s women employees, located on the tive setting of comfortable sofas and seventh floor of the NBC Radio City head- chairs, low tables, desk, radio and lighted • NEW 4 ORK. — Attractive port- quarters, were formally opened January lamps. Refreshments were served and Mr. fol ios, containing transcriptions, 13 at a reception for executives of the Trammell's opening remarks gave the scripts, press releases and advertising company. rooms over to NBC’s women office em- matter, representing NBC’s New As the new rooms were opened. Niles ployees with the suggestion that the new \ ear’s Parade of Stars—a continua- Trammell, president of NBC, cut the wide lounge will otdy foster the good feeling tion of its highly successful Fall white satin ribbon stretched across the which already exists among them. Parade of Stars — are now in the door bearing the lettering: “NBC Women Lounge room committees and their hands of network affiliates. A num- Office Employees Only.” Mr. Trammell heads under the general chairmanship of ber of stations have already sched- then presented the Suggestion Certificate Helen Korday included: refreshment. uled program series in which the Award and a 25-dollar War Bond to Mrs. Helen Kellie; decoration. Margaret Pri- brief recordings by NBC’s top rank- Joan DeMott. of NBC’s accounting depart- mont; reception. Isabella Hurst: invita- ing stars are being used. ment. who proposed the idea some time tion, Dorothe Miller; publicity, Mela The New Year s Parade of Stars ago. Underwood. and maintenance. Alice emphasizes the theme that national On January 14. a women's committee Magee. dimouts and rationing will have no under the chairmanship of Miss Helen effect on the network’s morale-build- korday. placement supervisor of NBC’s ing broadcasts. The star - studded personnel department, had open house for programs, built by the stations from the transcriptions scripts in- inspection of the rooms by all NBC em- and ployees. cluded in each portfolio, will re- The suite consists of one large room, mind listeners of the wealth of fun decorated in soft shades of green, rose and information that is available throughout the the mere flip and salmon pink, with facilities for rest- day by dial. ing, reading, card playing, letter writing of a and general relaxation; and a second smaller room which provides accommoda- tions for those who wish to bring their lunches into the building. Contest Club of Air Gets On the opening day, flower arrangements of pink, white and yellow gladioli Big New England Audience

• HARTFORD. CONN. - Back in May. 1941. Mrs. A. Sherman Hitchcock, a resident of West Hartford. Connecticut, started a series of programs over WTIC entitled "How to Enter Contests and Win.” From that humble beginning Mrs. Hitchcock has built up an organization of more than 2.500 New England men

and women. It is known as the WTIC Con-

test Club of the Air. In each of her programs Mrs. Hitch- cock calls to the attention of her listeners

all NBC contests that are beginning that particular week. She gives the name of the sponsor, the product advertised and some

little advice on how to prepare entries. The advertisers and the agencies handling their business like Mrs. Hitchcock s idea. Each time she makes mention of a

certain contest, a copy of her script is sent by WTIC to the respective agency. On Wednesday evening. January 13, a group from her Contest Club of the Air

FOR REST AND RELAXATION—A cozy corner of the new lounge is equipped with gathered at the Hotel Bond in Hartford a radio. Upper photo shows President Niles Trammell cutting the ribbon at the opening for a complimentary dinner to one of its day ceremonies. Two receptions were held for the New York staff. members, who won a $10,000 prize. FEBRUARY 1943 13

139 STATIONS ATTEND A SWELLED CAST FOR A SWELL SERIES NBC 1943 WAR CLINICS

• NEW YORK—NBC’s 1943 War Clinic- opened in New York, January 28, and closed nearly three weeks later in Los

Angeles after holding sessions in Rich- mond, Cincinnati. Chicago, New Orleans and Houston. At each of the tour’s stops,

representatives of the network’s affiliates gathered to meet NBC’s top executives and listen to their discussions of the company’s operations. All speakers emphasized plans now being carried out by the

network to coordinate its activities fullv

with the war effort.

Part of each day’s session was set aside for a general discussion of the network’s relations with affiliates. Through these forums, NBC officials became acquainted with the special problems faced by the affiliates in each of the seven districts. The station representatives, in turn, had an opportunity to inquire into phases of network operation which affect the conduct of their outlets. In speaking on “An Enlightened Pub- lic Relations Policy for Broadcasting Sta- ff'SM, Nashville, Tennessee, launched its 17-year-old “ Grand Ole Opry” series with tions,’’ Vice-President William S. Hedges the two-man cast shown on the right. The contended that “the broadcaster must take photo above shows the current cast. A half- his place alongside the newspaper pub- hour of each week's 4-hour fFSM broadcast lisher as a community leader. To take that is carried over an NBC hook-up. place requires a public consciousness which can view broadcasting as a long- lived industry, not as a means of turning a quick dollar.”

In discussing sales with the Clinic’s Broadcasting and its relations to the guests in the seven cities, Vice-President “Washington Scene” were pictured b\ WEST COAST INSTITUTE Roy C. Witmer predicted that 1943 busi- Vice-President Frank M. Russell in a talk (Continued from page 11) ness would equal the 1942 total which, which carried predictions that many of he revealed, was 7 per cent ahead of the important legislative controversial programs. Lectures, studio and control

1941 despite war time conditions. Witmer subjects would be settled favorably. room work. Programs w ill be rehearsed, also called attention to what he termed Other speakers during each two-day produced and transcribed for analysis and the “great phenomenon of 1942.” which meeting were President Niles Trammell criticism. INSTRUCTOR—Ned Tollinger. he defined as “the way in which so many who discussed problems common to net- director. NBC Western division. Graduate advertisers have used their time and pro- work and affiliates; Charles B. Brown, University of Nebraska and Minnesota grams to slow dow'n the sale of their prod- director of advertising and promotion, Art Institute. Director of hit shows. ucts to the ordinary citizens and otherw ise who used elaborate charts to explain the PUBLIC SERVICE PROGRAMS -A give the war effort the right of way over results of NBC’s 412-Countv Survey of study of the administration, planning, their own advertising interests.” night-time and daytime listening; Vice- production, direction and utilization of Vice-President Clarence L. Menser President John F. Royal on “Interna- public service, educational and war pro- emphasized that “the first imperative in tional Broadcasting ”; Noran E. Kersta on grams. Intended especialh for station programming is to serve the war effort “Post-War Television,” and John McKav, educational directors, radio chairmen of and yet insure a program structure which press department manager, who outlined educational service organizations, teachers w ill hold the listener.” He added that the the scope of the department's activities. and club executives. INSTRUCTOR — network had sent out to affiliated stations Dr. James Rowland Angell. NBC pub- Jennings Pierce, manager of public ser- more than 740 hours of war effort pro- lic service counselor, was the speaker at vice and station relations. NBC Western grams including 6,000 announcements for each banquet with a talk on “My Six division. Graduate L niversitj of Cali- war bonds, recruiting, and similar aims. Years in Radioland.” fornia. 14 NBC TRANSMITTER

Bethany College Honors NBC Music Executive KPO's Sharpening Attack Puts the Axis on an Edge BETHANY. W. VA.—Thomas H. Bel- SAN FRANCISCO. viso, manager of the music library divi- — A much-worn Italian stiletto lies next to sion of NBC. delivered the commencement a bright-bladed hunting knife from Ukiah. address and was awarded the honorary California, where the big bucks grow ... a Spanish degree of Doctor of Music at the first mid- rapier inscribed year commencement exercises of Bethany “Fundados” leans against a wickedly curved College on January 24. sword once carried by a Sikh soldier: nearby is a German dag- Bethany College, a eo-educational insti- ger engraved “Blut und Eisen” and a tution of about 400 students, is the oldest Japanese suicide knife sheathed in a simu- institution of higher learning in the State lated fan. of West Virginia and dates back to 1840. All of them were contributed by KPO Belviso is in charge of NBC program listeners and all of them will be their preparation, music rights, composing, on way to the Solomons and other parts of arranging, music traffic and the music the Pacific area in a short time, there to library divisions of the company. He is fill the need of American fighting for an expert at detecting plagiarism. men knives to use in cutting jungle brush and His musical career dates back to 1911, also for hand-to-hand combat in situations when, at the age of 13. he was first violin- where guns are useless. ist in the symphony orchestra of his home Dr. W ilbur H. Cramblet president KPO inaugurated its campaign on the town, New Haven, Connecticut. The fol- , of Bethany, congratulates NBC's Thomas H. air when the need for the knives became lowing year, while still in school, he went Belviso after awarding him the honorary de- " known. Frank Martinelli, local restaura- “commercial and began conducting or- gree of Doctor of Music. teur. coined the slogan “Save a life w ith chestras in local hotels and clubs. During a knife” and enlisted the aid of theatrical six years of study at Yale, specializing in RED CROSS CAMPAIGN and radio artists, including Kyser. music and academic courses, he organized Kay (Continued from page 3) whose whole-hearted participation in the an orchestra booking agency which even- drive also has been heard over KPO. tually embraced the entire Atlantic sea- and a copy of the memorandum sent out board. by the Red Cross to their chapters. More than 500 knives have been mailed or brought to the station in person by Before joining NBC in 1930 as a pro- Niles Trammell. NBC president, in owners since the campaign started. gram builder and conductor, Belviso was pledging all-out effort, wrote to Norman KPO general music director of the Paramount H. Davis, chairman of the American Red Theatres in New England. During this Cross: “The National Broadcasting Com- period, he made musical settings for thou- pany’s affiliated stations, privately owned sands of films. In 1931 he reorganized the and operated enterprises highly respected NBC music library and arranging depart- in their communities, have done and are ment: in 1932 he took over the music continuing to do a war job of paramount rights division, and in 1936 reorganized importance for our Government. Though the music supervision department and co- their program schedules are crowded with ordinated all network musical activities. projects covering every phase of the home

Many of his original compositions have front battle, I know they would want me been played on the air. to assure you of their unqualified and enthusiastic cooperation.”

Chairman Davis acknowledged the co-

Letter Perfect operation of NBC and its affiliated sta-

SAGINAW, MICH.-Station WSAM is tions by saying, in part: “I understand furnishing stationery free of charge to that your network’s cooperation with the listeners for domestic use in writing let- American Red Cross represents the most ters to men in the service. complete collaboration ever given by a

One side of the stationery is blank; the network to a wartime project and that other features an aerial view of the city through it a pattern is being set for future as a whole and high points of interest, radio cooperation in the war effort. such as the post office, city hall, the new James M. Gaines, of the NBC stations fire station, and Ojibway Island swim- relations department, pointed out that GAY BLADES—KPO' s Barbara Lee returns some Axis-made cutlery in a keen fash- ming pool. Thus service men hear from, “aside from the humanitarian aspects, ion. She is shown trying out knives of Ger- and receive pictures of. the old home town which cannot be minimized, it gives sta- man and Japanese manufacture on a fitting in tions project tangible one mailing. The plan has been ap- a war producing target. Knives shown are just a few of the proved by local authorities and the F.B.I. results, under the world’s best auspices. hundreds received in KPO’s campaign. .

FEBRUARY 1943 15

New Program Setup Started By WEAF; Big Gains Noted

• NEW YORK.—WEAF. long identified The entire WEAF program schedule i-

in the minds of its listeners as just now being studied for further improve- “NBC. look on an individual identity ments.

with the opening of broadcasting on Mon- Shirley I*. Woodell, who was sales man-

da) . January 4, w ith the object of develop- ager for the NBC international division ing a well-defined local identit) in keeping until the Government leased the short

with its position as one of the outstanding wave facilities, and who subsequently be- stations of the country. came executive and liaison director

I nder the direction of Sherman 1). between that division and Government

Gregorv, general manager, new programs officials, has been appointed public rela-/ took the air on that day, new personnel lions manager of WEAF. His responsi-

assumed key positions in the station set- bilities include program and station pro- up. and public service programs anil spe- motion. and the building up of contacts shopping cart makes mail delivery A cial events originating from WEAK and with civic and educational groups. Prior easier for this NBC girl messenger. heretofore credited to the National Broad- to joining NBC in 1941, Woodell was for (Story below) casting Company became “WEAF presen- 10 years advertising manager of the tations.” Packard Motors Export Corporation. Girl Couriers Make NBC Gregor), who in addition to his duties Robert L. Hutton continues as sales as manager of promotion manager of WEAF. Huttons Rounds as Boys Go to War WEAF has been promotional work for the station in 1942

• NEW YORK..— In line with its policy of manager of man- brought much favorable comment from cooperating with the war effort. NBC is aged and operated the trade. now employing girls in its mail-messenger stations of NBC, DeLaneey Prevost is the new assistant section, under t lie supervision of George will hereafter de- to the manager, and will concentrate on M. Nelson. vote full time to program building. He was in charge of The girls chosen for pick-up and de- the network’s key sales for Empire Broadcasting Corpora- liver\ work wear an attractive uniform station. In an- tion. a transcription and program build- consisting of dark green gabardine skirt nouncing the new ing firm, before joining NBC. Prior to and beige suit eoat. sporting dark green setup for the sta- that he was treasurer and general manager D. GREGORY cuffs and lapels. Work is speeded up by tion, Gregory re- SHERMAN of Groinbach Productions, Inc., and Jean w oven-wire push carts, installed as the re- \ealed that business during the past year V. Grombach, Inc. sult of an idea submitted through the on WEAF showed a better than 25 per Leighton H. Blood, of the NBC press company suggestion plan. cent gain over 1941. di\ ision. has been assigned to WEAF pub- Girls are also doing the lighter work in It is his intention to build local pro- licit) exclusively. the duplicating and bookbinding depart- grams with specific appeal to listeners in February 9 was moving da\ for the ments. and for tin* first time the press the WEAF area as well as those that can WEAF executive offices. Larger Radio department has a copy girl. lie used as models for affiliated stations. City quarters were provided.

about a balance between peoples or be- home again as of the outstanding WAR AND 2 WOMEN one tween nations; to build up the weak or to heroes of this war. (Continual from page 5) level off the strong. 1 here can be no Viewed in that light you might also foot and was unable to go on. lie refused understanding of the fortunes or misfor- assume that Sylvia Moffett gave a lot to be evacuated until lie had given final tunes of war. You may give everything and lost. But you could not make that instructions to his platoon. and lose or you mav give everything and assumption if von knew Svlvia. For Sylv ia

At present Tommy is in a hospital in win. but what is loss and what is gain knew her son. Jimmy. She knew why he

Australia and as hi' told his family in a depends on the individual involved. accepted his duty, the patriotic spirit recent letter: “The doctors sa\ l will be Here are two NBC women—and there which motivated his performance of that able to walk again hut I will be in the are others—“who had a lot to give in this duty, and she has accepted in the best hospital another six months. Then I hope war: they knew it and they did. tradition of a great American mother the to come home and see you all. We may assume that Catherine Knode simple statement of faith expressed at Now war seems to be a device accepted gave a lot and w on — because Tommy Jimmy's memorial service—“Entered Into by civilization to date to secure or bring some of these days, “vv ill come marching Life, November 11, 1942. 16 NBC TRANSMITTER

NBC GETS TOP POSITIONS IN THREE MAJOR RADIO POLLS

# NEW YORK.—As each new year rolls took 18 first places, 18 second places, and veys of listening habits. More important, around, the broadcasting industry looks 21 third places. And that was only the however, these polls are an important in- forward eagerly to the results of the three beginning of NBC poll triumphs! dication of coming trends. The editors, by polls of radio editors conducted, respec- Shortly thereafter, Radio Daily’s re- their column comment and “highlight” tively, by The New York World-Telegram, sults were made known. Of 20 classifica- listings, have an important influence on Radio Daily, and Motion Picture Daily. tions, NBC ran off with 12 first places, the general public’s listening habits.

As has been the case for many years five second places, and 11 third places. In all three polls, Bob Hope’s Pepso-

past, NBC programs and personalities Confirmation — if any were needed — dent program won top honors and Hope,

swept all three polls, taking more than came with the results of The World-Tele- himself, was voted favorite comedian. In half the winning places in the results and gram poll. Here, too, was the same story: The World-Telegram voting, NBC shows leaving the remainder to be divided among NBC walked off with top honors in 10 of were “1-2-3” in the designation, “Favor- the three other major networks. the 17 classifications; took seven seconds ite Program.” In order, they were Hope,

Motion Picture Daily published its re- and nine thirds. “Information, Please,” and Jack Benny.

sults first. In the 34 classifications, NBC The results bore out the various sur- Great going!

MOTION PICTURE DAILY

NBC first place winners in the Motion Picture Daily poll were:

Champion of Champions. .Bob Hope Year’s Outstanding New Star Dinah Shore'"' Best Comedian Bob Hope

Best Comedienne Fanny Brice BOB HOPE and ARTURO TOSCANINI BILL STERN and FRED WARING Best Comedy Team Fibber McGee and Molly

Best Master of Ceremonies RADIO DAILY N. Y. WORLD-TELEGRAM Bing Crosby NBC first place winners in The NBC first place winners in the Best Male Vocalist (Popular) World-Telegram poll were: Radio Daily poll were: Bing Crosby

Favorite Commercial Program Best Male Vocalist (Classical) Favorite Program Bob Hope Bob Hope Richard Crooks Best Comedian Bob Hope Favorite Entertainer Bob Hope Best Female Vocalist (Popular) Best War Program for Morale Dinah Shore'"' Best Quiz Program Information, Please The Army Hour Best Studio Announcer Best Quiz Show Ken Carpenter Most Popular Girl Vocalist Information, Please Best Sports Announcer Bill Stern Dinah Shore* Best Male Vocalist (Classical) Best Symphonic Conductor Richard Crooks Most Popular Male Vocalist Arturo Toscanini Best Male Vocalist (Popular) Bing Crosby Bing Crosby Best Daytime Serial. ...Vic and Sade* Best Sports Announcer Bill Stern Best Female Vocalist (Popular) Best Dramatic Series Dinah Shore'"' One Man’s Family Best Studio Announcer Best Sports Commentator. .Bill Stern Best Variety Program Milton Cross* Best Symphony Conductor Kraft Music Hall Best Quarter Hour Program Arturo Toscanini Best Comedy Show Bob Hope Fred Waring Best Educational Program Best Quiz Show University of Chicago Roundtable Brightest New Star Dinah Shore* Information, Please Favorite Comedian Bob Hope Best Government War Program Best Government Show Best Dramatic Serial The Army Hour The Army Hour One Man’s Family

* * also heard on another * indicates also heard on another indicates also heard on another indicates network. network. network. ITTER

APRIL 1943

IN THIS

ISSUE :

DUCATION RIDES THE AIRWAVES f

8,000 NILES OF COOPERATION 2 NBC TRANSMITTER

NBC TRANSMITTER TRIBUTE FROM A LEGISLATOR VOL. 8 APRIL 1943 No. 10 Virginia Congressman Lauds NBC and American Radio Published Monthly by the RICHMOND, Congressman Dave NBC’s record National Broadcasting Company • VA.— of network broadcastingc RCA Building, Radio City, New York E. Satterfield, in a broadcast “Salute to proves that the method used safeguards NBC presented by station WMBG dur- public interest, develops culture, provides ing the NBC War Clinic here, paid high unbiased news and wholesome entertain- HISTORY'S BIGGEST "GATE" tribute to the American method of broad- ment. I he NBC method has fortified our ® As this issue of the Transmitter casting as represented in the operations of traditional liberties with a new freedom-

goes to press, the first public an- NBC. freedom of radio— which takes its place as nouncement is made of an Easter His talk, in part, follows: a part of our freedoms, of religion, speech Sunday afternoon concert at Car- “I have followed radio for many years and press.

negie Hall by Arturo Toscanini and and I welcome this opportunity to tell the “I think the NBC method has strength- the NBC Symphony Orchestra, with executives of NBC of the high regard and ened the American system of free and in- Vladimir Horowitz as piano soloist esteem we hold for the institution they dividual enterprise. Thirty million radio in an all-Tchaikovsky program. represent. That institution founded the homes in the United States certify to the Admission will he by the pur- system of nation-w ide cooperative broad- national acceptance of the American way chase of War Bonds, and it prob- casting. The NBC method of chain broad- of radio. By their control of the nation's ably will he the biggest “gate’" in casting has, in my opinion, done more to radio dials, these 30,000,000 homes give history. Estimates of the bonds to keep radio in the hands of the people than either approval or disapproval to radio he sold range from $5,000,000 to any other factor. It has made radio the programs and decide the ultimate fate of $7,000,000. Within an hour after great voice of the people. the broadcaster. This is a very real and the first announcement, 20 of the “Only by the network method has it legitimate censorship by public opinion. 33 first-tier boxes were sold at $50,- been possible to eliminate Government T his is the democratic way in a demo- 000 each. Upper-tier boxes will sell subsidy and its attendant tax on receiving cratic country. NBC, by responding to this sets and the natural consequence: Govern- great public influence, has brought the for a lesser sum ; orchestra seats range from $3,000 to $5,000; dress ment broadcasting. The American people world’s greatest programs, the world's circle from $500 to $1,000; and have a free radio— free because they have most outstanding personalities, and the balcony from $100 to $300. an industry which pays its own way. NBC news of the world into our homes. I sin- This unprecedented sale of bonds brought a new world of ideas, of music, cerely hope nothing will disturb the sys- is a great tribute to the world’s lead- of enjoyment centered in the home. It has tem founded by NBC. ing symphony conductor and to the turned the page to a new chapter in “For the innumerable services ren- fine orchestra which he heads. Off- America’s social history. dered, we express our deep appreciation hand, we know of no other event “I think I am making a statement of to the network most people listen to most, that could have brought such a gen- fact when I say that the people of the and wish continued success to those gentle- erous and spontaneous response. United States, through NBC. are provided men charting the course and destiny of The National Broadcasting Com- with the finest and most varied radio pro- that great American institution, the Na- pany has reason to he proud of this grams produced anywhere in the world. tional Broadcasting Company.” great symphonic organization and the high place which it holds in the BUSY DAYS AT UNCLE SAM'S RADIO CITY BOOTH regard of all music lovers. NEW HORIZONS ® The acceptance by the New York City Board of Education of the NBC Inter-American University of the Air as a basis for two in-service courses for teachers represents an important step in both education and radio; and it is added proof of the great public service role being achieved by broadcasting today.

It is important to note that the pedagogical goals of the University do not detract from the entertainment value of the programs. As pure entertainment or as prescribed 1\BC has set up a Radio City lobby booth where WAACS explain qualifications jor study these programs have amply enlistment. The U. S. Civil Service Commission also uses the booth jor personnel proved their worth. recruiting purposes, and the AWVS takes its turn, too, to sell War Bonds and Stamps. APRIL 1943 3

EDUCATION RIDES THE AIRWAVES

NBC Inter-American University of the Air Gets Official Status from N. Y. School Board

• NEW YORK.—Vast new fields for sta- in-service courses. Held at Radio City . the New York Public Library. If the plan i- lion cooperation with important commu- courses were initiated with addresses by worked out successfully, the branch libra- nity groups are being opened by NBC’s Dr. Jacob Greenberg, associate superin- ries will display a shelf of books each week

I nter- American University of the Air. The tendent of schools; Dr. Belmont Farley, to supplement listening. programs, “Lands of the Free’" and “Music radio coordinator for the National Edu- Here, too, affiliated stations can effect of the New' World,” already have attracted cation Association, and NBC’s Sterling similar tie-ups. The American Library wide interest in educational and Govern- Fisher. The students came as guests of Association is also studying a plan for mental circles. their teachers. The group saw a broadcast weekly bookshelves.

Conceived as a permanent contribution of “Lands of the Free,” and heard the Ibis coordination is made simple be- to broadcasting by Dr. James Rowland closing speech of Norman Rockwell, cover cause handbooks are issued for each of the

Angell. NBC public service counselor, the artist of The Saturday Evening Post. programs. These outline volumes trace, re-

University of the Air, in its brief exis- The classes meet regularly at Radio spectively, the periods in history or music tence, already has attained the stature of City and convene to hear addresses by ex- w hich are the subjects of the current week's a recognized educational institution. Prob- broadcast. The manuals contain a bibliog- ably no other radio effort in the history raphy for each program as well. Thus a of American broadcasting has achieved THE INTER-71MERION librarian need only consult the handbook such educators’ recognition. UNIVERSITY OF THE AIR and place the approved books on the spe-

Although the program content is main- cial shelf. Placards indicating on which tained at the college level of adult educa- station and at what time the programs tion, it has been recognized that radio— may be heard could be supplied advan- the greatest mass communication medium tageously by the affiliate. thus far developed — should not be re- The handbooks are available to listeners stricted to the classroom. Linder the gui- at cost price, 25 cents each. There is a dance of Sterling Fisher, director of the considerable demand for these manuals, NBC project, the programs have been de- particularly from teachers. The Leader, signed to capture the interest of the casual official Girl Scout publication, not only listener as well as the serious student. lists “Music of the New World” as recom- “Take your shoes off and get a college mended listening, but also the handbook education at home” is the theme. That the as standard reading. programs have been successful along these Two major Governmental information lines is indicated by comment such as ecutives of NBC and WEAF. Dr. Green- services— the Office of War Information “ ‘Lands of the Free’ is one of the best berg hailed the teachers as “pioneers” in and the Coordinator of I nter- American dramatic presentations on the air” in an experiment to determine the teaching Affairs— rate the programs highly. “Music “ Movie-Radio Guide, and ‘Music of the value of radio. He approved the distribu- of the New World” is shortwaved to Latin

New World’ remains one of the finest tion of posters in all elementary schools, America, and the OWI also sends it by radio broadcasts of our time” in Etude. junior high schools, and high schools. shortwave to Europe as one of the finest

Affiliated stations are, of course, in a These posters will call attention to the examples of inter-American cooperation. position to capitalize on the wide interest Lhiiversity of the Air programs on teacher The Cl A A also sends the scripts of “Lands among educators in these broadcasts. In and student bulletin boards, and w ill bear of the Free” on microfilm to Latin Amer-

New York, a method of cooperation has the WEAF imprint. ica, where they are translated and broad- been set which well might become a model Dr. Farley emphasized that the 900,000 cast by local stations. for affiliates over the nation. teachers represented by the NEA would The long-range promotional advan- The New' York City Board of Educa- watch developments carefully and that the tage of aiding and cooperating with edu- tion, one of the most conservative educa- NEA has appointed a committee to con- cational institutions, libraries, parent- tional groups in the country, in February sider teacher in-service training along the teacher groups and similar organizations launched two in-service courses for lines adopted in New' York. is obvious to every station. teachers based on the Llniversity’s pro- Professors in more than 75 colleges— In his remarks at the opening session grams. Thus the board recognized the including such major institutions of learn- of the New' York in-service courses for value of these programs not only as of a ing as Columbia. Yale, Tufts, and Boston teachers, Dr. Greenberg expressed the college level but of a post-graduate level! —use “Lands of the Free” as part of their view that educators welcome radio's con-

It was the first time that teachers were regular curricula. In a number of col- tribution when it offers something of gen- permitted to take part of their in-service leges, extra credits are granted students uine educational value: courses at home. W'ho listen to the program regularly. “May I. therefore, express to Dr. An-

Approximately 400 teachers and stu- Another promotional tie-up well along gell. to Mr. Fisher and to his staff, the dents attended the first session of these in development is an arrangement with the (Continued on page 15) 4 NBC TRANSMITTER

Home Shelves Cleared As HELP MARINES ASK FOR AND KDKA COMES Books Galore Go to War

THROUGH WITH FLYING COLORS • NEW ^ ORK.—Uncle Sam’s men in the armed forces will have some pretty good reading, judging by the big stacks of

• PITTSBURGH, PA. — It happens but work. All Pittsburgh responded impres- books collected from NBC employees in once in a lifetime— a request by the United sively ! New York. States Marines for help. However, the cooperation didn’t stop When the request went out for books But when the call came during the week at this stage. KDKA did the preliminary that soldiers would like to read, the men of February 15, KDKA found itself in the publicity work announcing Marine Day, and women of NBC brought in their enviable position of being able to give secured the cooperation of other broad- favorites. Mysteries and current popular complete service to the famous Devil Dogs casting stations in Pittsburgh and cli- fiction dominated by far, because that’s of Uncle Sam. maxed the day by an NBC special event the way the soldiers wanted it. There was An Act of Congress enabling women broadcast of the mass induction of 38 also a number of books on current events, to enlist as members of the Marine Corps women who enlisted in the Marines dur- science and other non-fiction headings.

Reserve, gave KDKA its opportunity to ing the first week of the drive. Several Bibles were also contributed. serve. When Pittsburgh Marine officials In addition, KDKA sent a great por- The general service and press depart- discovered they were faced with an enlist- tion of the staff talent to the hotel for the ments turned in the largest number of ment campaign they came to the office of “Free-A-Marine” party, which was at- books in the drive. The lightning drive James B. Rock, station manager, and said tended by some 500 women eligible to lasted only a few days, but was carefully in effect: join the corps. carried out under the direction of Mar- “We have a big job ahead of us. We As a result of the drive, the Marines jorie Castimore of the personnel depart- want to enlist women in the Marine Corps now have enough enlistees to more than ment.

Reserve. We’re here to get your help in fill their first month’s quota. That the When the books are arranged on handling the drive and we are willing to Marines are appreciative, is evidenced by shelves, they w ill resemble a popular lend- do anything you suggest within reason.’’ the letter from Major A. E. Simon who ing library. The challenge was quickly accepted by said: “The Marines will be forever grate- After the drive was officially over,

Rock, who called in members of the pro- ful to KDKA. The station gave us the books continued to trickle in and wT ere gram, promotion and publicity depart- finest type of cooperation.” forwarded to America’s fighting lads. ments for counsel and suggestions.

Out of that first meeting it was decided to hold a “Marine Day’’ in Pittsburgh on

February 20. It was designed as a one- day drive to he climaxed with a “Free-A- Marine Party” in the William Penn Hotel.

The program was planned as a tribute to Major Ruth Cheney Streeter, head of the

Marine Corps Reserve, who would be in the city that day. The Marines said “Great!"’ and agreed to go along with the station 100 per cent. From that stage, KDKA invited a prominent Pittsburgh woman. Mrs. John M. Phillips, a member of the Board of Edu- cation and a leader in many women's organizations, to serve as general chairman. Mrs. Phillips went to work whole-

heartedly, and with her cooperation it was a comparatively easy matter for KDKA to secure free of charge the use of the hotel ballroom for the patriotic partv, to have special invitations printed gratis, and to arrange press conferences and other special meetings. Mrs. Phillips, too, was mainly instrumental in scheduling a lunch-

eon at the Duquesne Club, Pittsburgh, that “A SITUATION WELL IN HAND”—Climax of KDKA’s promotion of Marine Day was attended by civic leaders, outstanding in Pittsburgh—a broadcast over NBC highlighting the mass induction of 38 enlistees

’ club women and feminine leaders in war into the Marine Corps Women’s Reserve. “Finest cooperation . said the Marines. APRIL 1943 5

8,000 MILES OF COOPERATION Attendance by 95 Per Cent of Stations at NBC War Clinic Sets a High Nark

"TO NBC THEYLISTEN MOST"

9 NEW ^ ORK. — NBC s lead over

all other networks, as established in

its original survey of listening habits in 412 cities having populations of 25,000 or more, has been further emphasized in an extension of that

study. In a four-page brochure titled “A Report from the Nation,” NBC offers figures to prove that the network also leads on a nation-wide basis.

From figures supplied b\ listeners in the 412 cities and incorporated in two promotion pieces titled “A A JOLLY MOMENT—A pause between courses at the dinner session of the second bale of 412 Cities — covering day- annual NBC War Clinic in the Drake Hotel, Chicago. Pictured at the speakers’ table time and nighttime listening prefer-

(left to right) are: Walter J. Damm, general manager of WTMJ. Milwaukee; Niles ences respectively— it was shown that Trammell, president of NBC, and John F. Royal, NBC vice president in charge of inter- 51.8 per cent of dialers preferred national broadcasting. War Clinics were held in six additional cities. NBC s nighttime programs while 30.2 per cent named NBC’s davtime offerings as their choices. • NEW YORK.—NBC executives return- war effort was brought home to the sta- When the analysis was extended ing from the 8,000-mile War Clinic Tour tion’s listeners by an unexpected incident. to include the entire country, it was are unanimous in their reports of the real Twice during the special program, the revealed that the nighttime prefer- gains derived from the project. But the Fighter Command broke into proceedings ence for NBC programs remains at returning travelers also brought back to broadcast a test alert message. Cin- per cent while the daytime stories of unscheduled incidents that pro- cinnati listeners thought the interruptions 51.8 preference increases to per cent. vided welcome breaks in the serious pur- were a part of the program. 35.5 pose of the tour. Vice-presidents Hedges and Royal, Wherever the Clinic stopped, both city under the tutelage of John W. Elwood. officials and local station outlets acted as KPO manager, were taken on a tour of the The two executives decided to leave New genial hosts. The journeying group saw “real” San Francisco Chinatown. A police- Orleans for Dallas some hours ahead of

New Orleans night life at its brightest; man, who knew the district at its best and the remainder of the group. When the they examined the huge Kaiser ship- worst, acted as guide. early birds arrived in the Texas city thev yards on the West Coast; film studios in But nothing that Hedges saw there found the others waiting for them: during Hollywood were opened wide for their moved him quite so visibly as the show the night the Witmer-Royal train was inspection, and even an earthquake con- that Mother Nature put on while he was passed by the later express. descended to make an unexpected appear- in Salt Lake City on his way back East. In a more serious strain were the trib- ance at one stopping point. He was awakened in his hotel room by utes paid to the War Clinic by network

While the Mayor of Richmond was sounds which first sounded like an army outlets in the cities visited. At WMBG. making an unusually moving address to the of mice capering in the walls. Seconds Richmond, Vice-Presidents Hedges and gathering, a side door to the auditorium later he was certain that he had visitors Angell shared a microphone with Con- opened and a hotel servant called loudly, under his bed. but when the pictures on gressman Dave E. Satterfield. Jr. WLW.

“Is Mr. Mitchell here?” Mr. Mitchell, it the walls commenced a jive of their own. Cincinnati, and WSMB, New Orleans, pre- happened, was not present, but NBC’s he knew it was an earthquake. pared special broadcasts in w hich excerpts president, Niles Trammell, quickly covered Despite the expected difficulties in from NBC's outstanding war effort pro- the interruption with a quip. Turning to transportation, due to the war, the Clinic grams were used. Hedges. Royal. Menser the startled mayor, he said, “Mr. Mayor, party moved from city to city according and Angell appeared by invitation on that never happens on radio.” to schedule. No one registered a com- KPRC. Houston, and also on WSMB. At Cincinnati, where WLW had pre- plaint against time-tables with the excep- About 95 per cent of the network’s pared a fine broadcast salute to NBC, the tion of Vice-Presidents Witmer and Royal, affiliates attended the seven meetings, sev- purpose of the War Clinic in calling atten- whose well-laid plans to act as advance eral guests traveling more than 1.000 tion to the network’s contributions to the men for their confreres were frustrated. miles to the sessions. 6 NBC TRANSMITTER

ORDERS AND GOOD-WILL BOTH PILE UP NEVER A DULL MOMENT FOR FOR CIVIC-MINDED ARKANSAS SPONSOR NBC CHIEF CARPENTER

# LITTLE ROCK, ARK.—Clarifying war- nurses, salvage, auxiliary firemen or a time issues for listeners and awarding call for volunteers for the WAACS. War Bonds as a reward for their interest SPARS and WAVES. There are no limi- isn't unique. But, when a department tations for any recognized group active store, whose business it is to sell mer- in the war effort. Further, there are no chandise tloes so, then it is news! strings attached.

That is what Pfeifer Brothers Depart- Early in February, Jane Adams told ment store in Little Rock is doing on their of the weekly sew ing class to start on Feb- morning ‘'Jane ruary 17. There were almost 1,000 entries Adams, Speaking” registered when the program opened.

r o r a is a radio p g m , heard Here program, sponsored Mondays through b) a department store and handled b)

Saturdays, since a member of its own advertising staff, that August 4. 1941. has won friends and influenced people over KARK. the w ithout resorting to commercial tactics.

NBC station for And it continues to do much for worth- Arkansas. “Jane while organizations, for the store and for Adams’ OWI Mail the listeners.

Bag” is a variation VIRGINIA HARRIS on the theme.

Miss Adams, who is Virginia Harris, San Francisco Club Gets member of the store’s advertising staff, Repeat of KPO War Drama Fred comes to the rescue of a damsel in reads the questions sent in by listeners distress. His tasks are varied, indeed. and Ed Thomas, state OWI manager, • SAN FRANCISCO.—KPO Writer-Pro- answers the questions. Every fourth Satur- ducer Don Thompson was signally hon- • NEW YORK.—As chief carpenter for day the store awards a 25-dollar War ored recently when his dramatized saga NBC. Fred Hoeflich makes a good shoe- Bond to the writer of the question judged of the U.S.S. San Francisco was re-enacted maker. of most interest. b) special request before a capacity lunch- A studio guide once summoned him to The answers are in simple, understand- eon meeting of the San Francisco Ad repair a lady’s shoe; the heel had broken able language and are in answer to many Club. during a studio tour. Hoeflich fixed the persons’ hesitancy to approach legal rep- The occasion was the final rally of the heel and the guest continued the trip. resentatives of Uncle Sam about some- bond campaign for repairing and refitting Since then Hoeflich says he has be- thing they think will he considered fool- the cruiser, so that she could return to come a jack - of - all - trades. When an ish. Interest has been tremendous, accord- duty on the high seas. Present at the meet- alarmed performer phoned that her false ing to the questions received. ing were top Pacific Coast Navy officials, tooth was stuck in the sink. Hoellich. never M iss Harris, who has handled the pro- the Mayor of San Francisco, several a plumber, hurried to the washroom, gram since its inception, has constantly clergy members, civic leaders, AWVS vanked up the sink trap and recovered the maintained the policy of “no prices, no members and Ad Clubbers. denture. sales talks, no merchandise” in her scripts. The original dramatization was broad- Charlie McCarthy was once in a dither But mail order business doubled itself and cast Saturday evening, February 13, and because Bergen had neglected to bring approximated trebling figures long before told the exciting story of the life and along his specially made performance rubber tires were ever rationed. Before heroic exploit of the San Francisco, from stand for a New York appearance. Hoef- rationing of tires and gasoline Jane the laying of her keel to the Battle of lich built a duplicate.

Adams, personal shopper, had been a Savo Bay and her return to the city for Hoeflich devotes his spare time to de- friend to thousands of Arkansans. The which she was named. veloping and piecing together some of the daily radio program had only enhanced E. L. Imboden, who acted as honorary weird contraptions thought up by radio the informal, friendly and “over the hack- riveter when the San Francisco’s keel was production directors. They tell him what

fence” sort of relationship that had existed laid, played himself in the opening scenes they want and then it s up to Hoeflich to for years between the department store of the broadcast. Listening in Stockton, build the gadgets and make them work. and its customers. California, was Mrs. Robert P. Sullivan, He is one man who actually has worn The daily program has consistentl} in- the former Miss Barbara M. Bailley of a rainbow around his shoulder. He built cluded all civic (now wartime) agencies San Francisco, who christened the cruiser, one, 38 feet long, for a show and carried

and organizations. A typical six-day and whose role was played by Grace it piecemeal around his shoulder to the schedule could include a plea for student Cooper of the KPO dramatic staff. studio where it was used as a prop. APRIL 1943 7

Cross-Country Red Cross KPO GOES "ALL OUT" TO RECRUIT NURSES Plea Gets Across Neatly

AND AIDES FOR RED CROSS • NEW YORK. — Results are rolling in for the nurse recruitment drive of the American Red Cross and NBC conducted

• SAN FRANCISCO. - The Red Cross on Red Cross nurses to air on his regular on “That They Might Live” I Sundays, asked for it—and KPO answered for it! Sunday morning program, “Fact Finders.” 12:30 p.m., EWT) and “March of Mercy’

Almost half of the California recruit- Of course, the program department is (transcribed and heard on local NBC sta-

ments for military nurses, nurse’s aides not the only one behind this powerful pro- tions ) . and home nursing students in the current motion. The public service department An incomplete report from Red Cross 13-week Red Cross-NBC drive must come has enlisted the aid of the Farm Federa- chapters and NBC stations lists enrollment from the Northern California portion of tion, the 4-H Club, and the Federation of figures for the January 17 to March 14 KPO's primary area. This does not in- Women’s Clubs. period as follows: 2,417 graduate nurses. clude the quotas from Southern Oregon And, working on the assumption that 6,066 nurse’s aides and 2I.B79 home nurs- and Western Nevada, which also fall un- “victory begins at home,” KPO is prac- ing students. der the protective shadow of the station’s ticing what it preaches. Most of the girls In closed circuit talks February 27. primary area. in the organization have registered for Norman H. Davis, national chairman of

All in all, 6,503 home nursing students either the home nursing or nurse’s aide the American Red Cross; Mrs. August Bel- and 372 nurse’s aides must be enrolled, course. A KPO class in home nursing mont, chairman of the national council of and 274 nurses for the military recruited. started February 24. Red Cross home nursing, and Frank E. Besides airing the network's live Sun- In the final analysis, the Red Cross Mullen, vice-president and general man- day-morning program, “That They Might itself (both Pacific Area headquarters and ager of NBC, acknowledged accomplish-

Live,” and broadcasting twice each week the individual chapters in the area) is the ments of groups reporting and urgenth the network’s recorded series, “March of power behind this drive. It is that organi- requested unheard-from chapters and sta-

Mercy,” KPO is hammering at its listen- zation which does the actual recruiting. tions to send in their figures. ing audience every other hour of the day It is the Pacific Area which puts the pres- Jane Tiffany Wagner. NBC director of —terse, dramatic spot announcements urg- sure on the chapters, and the chapters war activities for women, made two field ing recruitment. The final two-and-a-half which put the pressure on the public. trips during March to collect latest news minutes of “That They Might Live” is KPO is the barker; the Red Cross is on the campaign. She conferred with Red taken up with interviews. Each week, two the show. They both hope for an “S.R.O. Cross and NBC officials in Washington. people prominent in the Bay area appeal sign by the end of the campaign. (Continued on page 14) to their neighbors to enlist in the military nursing services or to become part of the homefront army. Jane Lee, conductor of the station’s daily “Woman’s Magazine of the Air.” has scheduled Red Cross representatives for her “Women of the Week” during the entire campaign. These women are from the ranks of those home on leave from active overseas duty, and of those working here on the homefront.

A special appeal is beamed daily at farmers’ wives and daughters on Henry Schacht’s early-morning “Farmers’ Di- gest.” Rural people are the first to feel the pinch of curtailed medical services.

Other morning reminders directed at the housewife and girl student are plugged on the several KPO “personality” shows: David Gilmore, “the homey philosopher”; “A Date at Eight,” Art Linkletter’s news resume; and Archie Presby’s “Funny SHOWING THEM IN MISSOURI !— Three members of the national committee on Money Man.” Red Cross volunteer services describe the work of volunteers. They appeared over George Mardikian (or Omar Khayyam, KSD during a St. Louis convention. Left to right: Peggy Cave. KSD director of women's as he’s better known) plugs the Red Cross activities; Mrs. Robert Kleberg. Mrs. Deane Winter and Mrs. Walter Lippman. wife of campaign on his Friday program. And the noted neivspaper columnist. The KSD broadcast tied-in with the two current NBC “ Hale Sparks unearths interesting stories Red Cross programs, That They Might Live" and “ March of Mercy. '

'.»DM WHS | m T new rofii eOM)l SOW ROBERT ST. JOHN Washington

RICHARD HARKNESS Washington

WILLIAM W. CHAPLIN New York

jim McDonald wahl

, Honolulu |T

JfrrmSm’ ^ fpEP, \ AN »•

’

.• % . \ _ 1

DAVID M. ANDERSON ERNEST K. LINDLEY Stockholm Washington

PAUL ARCHINARD

Berne , Switzerland

PETER BRENNAN CAREY LONGMIRE Panama r Washington

NBC NEWS REPORTE 1 i

WILLIAM GRANT PARR EDWARD E. WALLACE Cairo Australia

COVER THE EARTH 10 NBC TRANSMITTER

A Transmitter Bio:

WTIC HEAD CAME TO BROADCASTING FROM ARMY AND NEWSPAPER POSTS

• HARTFORD. — A former soldier and opened Morency ’s eyes to the effectiveness newspaperman, Paul W. Morency came to of radio back in 1925. Eddie Cantor, Ray Buffum and Bob Pier- broadcasting with the best formula for a In 1927, Morency went to New York son meet at tear worker show. Pierson represents the famous Henry Kaiser shipyards. successful career—being a “reg’lar feller.” as manager of field service for the Na- J. His personality—and ability—have made tional Association of Broadcasters. He ( Story below) the secretary and general manager of the stayed with NAB for two years and came Travelers Broadcasting Service Corpora- to Hartford in 1929 as general manager Top-Notch Air Names Add tion a leading figure on the national of WTIC. broadcasting scene. As the top executive “Since then,” he states, “I have plugged Zest to War Worker Show of WTIC, he has made NBC’s Connecticut along at this job and now have what I • SAN FRANCISCO. -Bing Crosby, outlet one of the best-known 50-kilowatt think is one of the best staffs of any sta- Eddie Cantor, Gertrude Niesen. Dr. Mar- units in the land. tion in the country.” garet Chung, and Peter B. Kvne— all giv- Morency hails from the Middle West; Morency is a member of the NBC sta- ing their time free of charge—have ap- his birthplace is Oak Park, Illinois. He tions planning and advisory committee. peared on the new' KPO Friday-night pro- had just finished high school when Amer- He is an NAB director representing the gram, “Ships Ahoy.” Sponsored by Henry ica entered World War I and he promptly first district. Morency served as a mem- Kaiser’s Richmond Shipyard and writ- enlisted in the 149th Field Artillery of the ber of the original code committee which J. ten by Program Manager Ray Buffum, the 42nd (Rainbow) Division, sailing for drew up the radio code adopted at the program consists of a series of serio-comic France on his eighteenth birthday. Atlantic City Convention in 1938. episodes laid in the home of Dad Ship- After a year and a half of active ser- Directorships in Broadcast Music, Inc., ways and his welding family. vice abroad he returned home to attend the and Frequency Modulation Broadcasters, Framed in the comedy and music is an University of Chicago, where he graduated Inc., are among his additional chores. He appeal for more men and women to build w ith a Ph.B. degree in 1923. He is a mem- is chairman of the committee on broad- ships, and better housing for w ar workers. ber of the Alpha Delta Phi fraternity. cast communications in the Connecticut Tony Freeman directs the orchestra, After graduation, Morency returned to State Defense Council and also heads the supplying the jam sessions in which the Europe for a six-month sabbatical. Once committee managing the New England Shipways engage when not wielding or back in Chicago, he went to work for The Regional Network. riveting. Jack Kirkwood, Mary Milford. Chicago Evening American, which then Morency is a member of the board of Barbara Lee, Armand Girard and Archie had a tie-up with KYW. Hence, his first directors of the Hartford Chamber of Presby play the principal roles. radio work was on KYW—then in Chicago Commerce and also serves as chairman of Cantor, long-time friend of Buffum's, —organizing a series of educational pro- the industry committee on retail promo- darted into the studio just before the showT grams using the Socratic method. The tion. went on the air, and then helped the w hole heads of all schools of college grade in the He is a member of the Rainbow Divi- cast relax by clow ning and dancing silently Chicago district participated. This tie-up sion Veterans and the American Legion. to the opening song. Miss Niesen, with Sid Grauman's

“Highlites of 1943" then playing at the KVOO Men Join NAB Staff Preview Piped to Hospital Alcazar Theatre, appeared two weeks in • TULSA, OKLA.—Willard D. Egolf and • MIAMI, FLA.—E. D. Clark, state man- succession as “guest” of the Shipw ays.

Walt Dennis, commercial manager and ager of the H. J. Heinz Company, was On February 19, Crosby hurried to sales promotion manager, respectively, of confined in a Miami hospital but it didn’t Radio City for a quick appearance on the

KVOO, Tulsa, have been named to execu- stop him from hearing a private audition show . Up in the Bay City for the Gershw in tive positions with the National Associa- of “Information, Please,” the famed show festival at the Civic Auditorium the fol- tion of Broadcasters. Long known as a on the coast-to-coast NBC network for lowing night, the crooner managed to champion of free and independent broad- Heinz. WIOD engineers piped the broad- crowd into his busy schedule a concert casting, Egolf will be executive assistant cast to Clark’s bedside. A private wire for the boys at Oak Knoll and Mare to the president of NAB and Dennis will carried the program from the studios of Island hospitals, the “Ships Ahoy’ visit be news and information chief. WIOD to the hospital. and a golfing exhibition. ) .

APRIL 1943 11

"Get Acquainted" Tours MODERN STUDIOS OPENED BY WPTF For New N.Y. Employees

(Written by a new NBC employee who

made the first tour

• NEW YORK.—A program to acquaint new employees with inter-department operations, has been launched by NBC’s personnel department. Tours for new workers are conducted each Monday by personnel department guides who explain to the newcomers the contribution which each department makes to NBC’s over-all activities. “Old- timers" are invited to join and reacquaint themselves with the network's expanding facilities. Employees see almost everything “backstage,” from the unvarnished carpenter’s workshop to the luxuriously furnished hoard of directors’ room. They learn how the vast amount of stenographic work is centralized, how network traffic is expe- dited. how program scripts are filed and how program recordings are made.

They visit studios to witness prepara- tions for rehearsals. They enter the sales, research, promotion, press and executive offices. Left: The new auditorium studio. The new ladies’ lounge and lunch room Above: Manager Richard H. Mason. Upper photos show the master con- is pointed out and guides explain that this trol room's RCA custom-built con- section is the result of an idea suggested sole, and the client's audition room by an employee -who won a 25-dollar War overlooking the auditorium studio.

Bond for offering it.

Brief stops are made at the elaborate

PBX room where 24-hour service is maintained, and at the splendidly-equipped • RALEIGH, N. C.— A new radio show- ment quartered on the second stor\ first aid room attended by three nurses place has been opened in Raleigh. The Highlights of the greatly enlarged and a physician. dedication of WPTF’s new studios was quarters of WPTF include an auditorium

The busy news room and special events marked by very little ceremony, Manager studio and three smaller studios, clients' department with their teletypes and glass- Richard H. Mason believing fanfare in- audition room, artists' and announcers' encased broadcasting chambers are ex- appropriate during wartime. lounge, visitors' lounge and music library plored. and NBC’s war reporters and com- WPTF’s move to modern quarters fol- The auditorium studio is the show- mentators pointed out. lows by a little more than a year the in- place of the station. Seating more than

The tour includes visits to the program stallation of its new 50,000-watt Westing- 100. it has a stage, a concert grand piano and guest relations departments, the in- house transmitter. This gives the NBC out- and an organ. formation bureau and public service office. let, which operates on 680 kilocycles, com- Two other studios of about equal size

The trip is concluded after stops at the plete modernization and places it among house baby grand pianos and are used legal and treasurer’s departments. the South’s finest broadcasting stations. for speakers as well as small instrumental To this new employee, the tour re- The studios are located in the recently- groups. A fourth studio contains custom- vealed in one hour just a glimpse of the erected 16-story Durham Life Insurance built turntables. fact and fantasy of radio which it took Company building, parent organization of A centrally-located master control room NBC many years to create and develop. WPTF. Situated in the heart of the busi- faces each of the four studios. Separate He saw before him a kaleidoscopic picture ness district and having fluorescent light- control panels for each studio are placed of the work in which he is to participate, ing and air-conditioning throughout, the on a semi-circular console desk. This con- a montage of new tools and machines, new studios are on the mezzanine floor with sole and all control room equipment were words, new ideas and new ideals. the business offices and program depart- custom-built In RCA. ,

12 NBC TRANSMITTER

Chicago Studio Engineer Has Listened Service Plaque Erected At Radio City Studios To 10,000 Daytime Serial Episodes • NEW YORK. - As this issue of the Transmitter went to press, 494 employees

® CHICAGO. — It s not the little house- they struck another ship. But it wasn’t dis- of the National Broadcasting Company, wife. but a rugged, pipe-smoking male— taste for salt water that prompted Charlie both men and women, were in the armed Charlie Butler — who is most entitled to to abandon ship and turn to studio broad- services of the United States.

the appellation, “Most Constant Listener,” casting. A plaque, in tribute to those wdio left when it comes to daytime dramatic serials. In 1928, Charlie heard radio studios to serve their country, was recently Butler, NBC Chicago studio engineer. wanted engineers who also knew music, erected on the main floor of Radio Citv has been sitting in and since he knew both fader knobs and in New York. Names of those serving on dramatic broad- cornet buttons, he was hired by NBC to Uncle Sam have been lettered into the casts for more than handle the Walter Damrosch music hour, memorial. 14 years, and in the Rudy Vallee program and other mu- NBC headquarters in New' York con- that time he has sicals. tributed the greatest number of employees heard about 10.000 A year later the movie industry needed to the fighting forces—338. Next comes of the episodes sound technicians and Charlie went to Chicago with 57, then Hollywood with 38. that daily affect the Hollywood, but soon radio called again Washington w ith 20, Denver wdth 17, San lives of millions of and he returned to NBC Chicago to twist Francisco with 14, and Cleveland with 10. listeners through- the dials for “Clara. Lu 'n' Em,” “Right In the near future the names of men out the nation. to Happiness,” “Road of Life,” “Vic and and women in the armed services from CHARLES M. BUTLER After all that listen- Sade” and other daytime serials of long NBC offices in other cities will be in- ing, you could expect him to be blase standing. scribed on the plaque along with those about radio drama, but he still gets a Since 1928, he has seen many radio from New' York. Tablets bearing their “lift” from a tense script that’s well played. stars rise to national prominence. He names have already been erected in their

Now one of NBC’s veteran studio engi- “rode gain” on the early and rising efforts respective offices.

neers, Charles M. Butler went to sea as a of Don Ameche, Gail Page, Edgar Bergen. One former NBC employee has lost his radio operator at the age of 17. Among Fibber McGee and Molly, and Tyrone life in the service of his country since the

his exciting adventures, including a fire Power. war started. He is Lieutenant Aaron T. aboard a ship loaded with dynamite, Butler was born in Boston, August 7, Williams, who died while in training at Charlie recalls the time he was asked to 1904, and was educated at Hyde Park. Kelley Field, Texas. take over the wheel house on the night Massachusetts, High School. He met his Barron Chandler, NBC page boy in the watch. Somehow he thought a pilot guided wife, Gertrude Williams, in 1932, when guest relations department, was reported the ship by turning the wheel to follow she was acting in some of the shows he missing in action by the United States the compass indicator. handled, and the Butlers now have two Navy after the surrender of Bataan. A sub- His error was discovered just before children, a boy and a girl. sequent Government communication to his

parents revealed that he is being held prisoner by the Japanese. "Share-a-Fee" Plan Goes One of the names listed on the plaque

is that of Lieutenant William F. McClin- Into Effect in Chicago tock. former NBC page boy, who is with • CHICAGO. — The recent agreement Brigadier-General Jimmy Doolittle’s air signed by NBC Chicago staff announcers force in North Africa. McClintock, a whereby a substitute for a colleague in the graduate of Cornell University, recently armed forces returns 40 per cent of the took part in the bombing of retreating commercial fee to the serviceman’s family, Axis forces, and narrowly missed death or his assignee, was put into operation for or serious injury when flak pierced the

the first time recently when Norman Barry nose of his plane, showering him with and Dave Garroway reported for active splinters. An account of this action ap- service with the Navy. peared in New' York newspapers. City, designed by Barry, commissioned a lieutenant ( j.g.) The plaque at Radio has gone to Dartmouth University, and Harry Davis, is about six feet tall and five Garroway, an ensign, to Harvard Univer- feet wide. In keeping with the Govern-

sity for their indoctrination periods. ment’s request to conserve metal, a plastic Dick Noble, Don Elder and Louis Roen was used as the basic material in con- have taken over the commercial assign- struction. ments of their two colleagues on WMAQ A service flag was dedicated at Radio programs. Radio City's service plaque City several months ago. APRIL 1943 13

Dr. Black Gives NBC Class Pointers on Radio Drama

• NEW YORK. — Speaking at a general session of the NBC employee classes, Dr. Frank Black, NBC general music director, traced the development of radio music from the days when a few sporadic records were played as accompaniment to radio drama to the present era of symphonic orchestral backgrounds.

Dr. Frank Black in action. The NBC Using a small symphony orchestra to general music director is one of many illustrate his comments, Dr. Black told the network executives cooperating with the students how a composer or conductor current courses to train employees for works from the time he gets a script to the varied program tasks. time a program goes on the air. And the

task is an intricate one indeed!

Frequently a script is not ready until a day or two before broadcast time, and the RADIO AIDS SEARCH FOR PATRIOTIC SONG composer has to write and rehearse the • NEW YORK.—Judges of the patriotic Convinced that the right song appearing music in that time. Dr. Black himself song contest being sponsored jointly by at this time would be a definite contribu- writes the full score with all the orchestral NBC and the National Federation of tion to the war effort, the sponsors have parts at the first sitting. He usually works

Music Clubs recently met to look over thrown open the competition to any resi- in his office on the ninth floor of Radio the first entries. Left to right in the dent of the United States. Compositions, City, writing scores between his many ex- photograph below are: Samuel Chotzinoff. of two to three minutes performing time, ecutive chores. manager, NBC music division; Ernest should be mailed to Miss Rhea Silberta. After a score is completed and the cast

LaPrade, NBC musical research director; 200 West 57th Street, New York City, has had its dramatic rehearsals, it is neces- Mrs. Guy Patterson Gannett, president of under a nom de plume, accompanied by sary to dovetail the music and drama. In the National Federation of Music Clubs; a sealed envelope containing name, ad- Dr. Black’s case, he conducts most of the Leopold Stokowski, conductor of the NBC dress and brief biography of composer. shows for which he composes the music. Symphony Orchestra, and Major Howard The winning work will receive a world Dr. Black illustrated the various kinds Bronson, music officer, special service di- premiere over the NBC network during of cue music from his own compositions vision of the War Department. Lawrence National Music Week. May 2 to 8, and be for Arch Oboler’s “Johnny Quinn, U.S.N."

Tibbett, one of the judges, was unable to published on a royalty basis by the Mills and Edna St. Vincent Millay’s “The Mur- be present. Music Company. der of Lidice.” Wynn Wright. Eastern program man-

ager of NBC, who directed the first performance of Miss Millay's epic dramatic poem, paid high praise to Dr. Black as a composer and practical radio artist. The making of symphonic programs and problems of programming were also discussed by Dr. Black, who insisted that

you can’t please all the people even some

of the time, no less all the time. In the many classical music programs on the air. attempts are made to reach the widest audiences and please as many tastes as

possible, he said, but that is onl\ a goal

to be aimed at, not an actuality. He also pointed out the necessity for giving air time to compositions by young

American composers. Radio is the onl\ place they can really get a proper hear-

ing, he pointed out, and it is the duty of

air conductors to keep that in mind, since many great compositions have been Music notables to judge patriotic song contest. (Story above) brought to light by broadcasting. 14 NBC TRANSMITTER

WTIG Sportscaster Gets 71 Red Cross Blood Donors

• HARTFORD, CONN. - Bob Steele, WTIC sports commentator whose program

“Strictly Sports” is beginning its fifth year at the Hartford 50,000-watter, recently announced that he was going to the Red Cross Blood Bank to make his usual once- every-two-months donation for soldiers and sailors.

Steele asked if any of his listeners would care to accompany him. He speci- fied that they be “first timers.” He figured those who had given blood before would give again without his urging them. Three days later he had received by mail and telephone the names of 74 fans — 51 men and 23 women. Some were boxers (one the former featherweight champion of the world. Louis “Kid” Kap-

lan ) , some were baseball umpires, pro- moters, referees, bowlers, one a jockey. Of the 74 who agreed to be on hand at the appointed time, 71 showed up and each “GOOD SPORTS”—Sportscaster Bob Steele (lower right) and a few of the group 71 sports fans who contributed their blood at the Red Cross Blood gave a pint of blood. One, who suffered a of Hartford Bank following Steele’s radio appeal donors. ( Story at broken foot the day after he sent in his for left) name, showed up on crutches, and was assisted to the “operating” table by his chauffeur. According to Bob Steele, “you WSYR Arranges Big Show RED CROSS PLEA can't find a sports fan who isn’t a regular (Continued from page 7) fella.' And the response proved it! For Young Bond Salesmen Richmond. Cincinnati and Cleveland. She • SYRACUSE, N. Y.-In one of the most was accompanied to the last two cities by unusual wartime Novel Radio-Movie Tie-in promotions Syracuse has Annabelle Petersen, assistant to the direc- seen, WSYR played host to the 4.000 top tor of the Red Cross Nursing Service. Boosts Worcester Station kid salesmen of the War Bond and Stamp

• WORCESTER, MASS. — News-minded campaign in Syracuse schools. It hap- • KOA ( Denver) has been doing an out- movie fans in Worcester can see their pened on January 30 and it packed Syra- standing job of promotion in the Red in favorite celluloid stars and still hear the cuse’s biggest auditorium for two shows, Cross project with gratifying results latest news as the result of a new ven- afternoon and evening. Denver and 45 other Colorado news- ture on the part of WTAG. The station is The boy and girl audience was gath- papers. KOA has made the 15-minute presenting three minutes of news twice ered by invitation only and the show was transcriptions of “March of Mercy” into daily from the stages of Loew’s Poli and “The Pine Camp'Follies,” which brought half-hour shows in some instances by put- Plymouth. Worcester’s two largest theaters. some topflight soldier entertainers to ing on several speakers of considerable Latest reports, compiled by the WTAG Syracuse for the “command performance.” local prominence. news staff, are rushed to the theaters for The group included Private Johnny Ryan, • WOWO-WGL (Fort Wayne. Indiana) delivery before matinee and evening audi- once Ben Bernie’s soloist; Private John made 40 pre-announcements in promoting ences just prior to the newsreels. The McFadden, former arranger for WBEN; the series and instituted a two-week store theaters furnish appropriate stage settings Private Peanuts Hucko, composer and window display. with spotlights on the announcer and back- famous saxophonist, and many others. ground displays Colonel Wilder, presi- publicizing WTAG and its Harry C. WSYR • Many physicians’ wives are taking the regular dent, and Fred Ripley, vice-president, newscasts. The movie houses, R. lead in signing up as nurse’s aides in the which have a arranged the with the cooperation of combined weekly turnover show WDAF (Kansas City) area. of approximately 60,000 persons, are call- Colonel W. E. Barott and Lieutenant- ing attention of their patrons to the new Colonel L. R. Dehnonico, of Pine Camp. • The Intermountain Broadcasting Cor- WTAG service in newspaper ads and The station played host for the whole poration in Salt Lake City and station lobby displays. The idea clicks well with affair, entertaining the soldier show for WMBG in Richmond, Virginia, are among moviegoers who are thus kept up-to-the- the week-end and transporting the men others who have found department store minute in world events. from Pine Camp to Syracuse. window displays effective. .

APRIL 1943 15

New Guest Relations Head STAFF OPERATIONS GROUP STARTED RY NRC IN CHICAGO Tackles Manpower Problem

• NEW YORK.— In his nine years with NBC, Paul Rittenhouse, successor to W. G. Martin as manager of the guest relations department, has filled a number of

assignments all leading directly to his present position. Beginning as a page, he has been, successively, guide, assistant floor operations supervisor, supervisor of tour operations, assistant manager in charge of tour promotion, executive assistant manager and now manager.

Well aware that his biggest problem is one of manpower, Rittenhouse re-

ports a general sta- bilization of the

staff has been ac-

c o m p 1 i s h e d through the em-

ploy m e n t of women, who make • CHICAGO. — Organization of a staff promotion; T. E. Schreyer, technical op- up almost 25 per operations committee in the NBC Central erations supervisor, engineering: William

cent of the depart- Division has been announced by Harry C. Weddell, network sales (chairman I : Eric

PAUL RITTENHOUSE ment’s personnel. Kopf, NBC's divisional vice president and Danielson, program traffic supervisor;

As men have been called to the armed general manager. Leonard Anderson, assistant office man- forces from the guest relations staff, their Comprised of men who are directly in ager. Standing: William Murphy, conti- places have been filled with women when- charge of operations in each of the net- nuity editor; John Keys, news editor,

ever the nature of the assignments per- work’s departments, the group will seek to press; E. A. Stockmar, sales traffic man-

mitted. Plans are being made for the crea- produce more closely coordinated action ager; Thomas Horan, sound effects super- tion of pagettes and guidettes if condi- by the Chicago staff as a whole and the visor; William Kephart, supervisor of tions require the move, but officials doubt better integration of network procedure. announcers, and Charles Urquhart, pro- that a complete conversion from male to The group, left to right, includes: duction manager. Another member, Phil female employees in this department will (seated) Miss Lois Aeppli, secretary; Gil- Steitz. local sales, was not present when be necessary or advisable. However, bert McClelland, assistant manager, sales picture was taken. NBC’s success in installing women as re-

ceptionists and in certain duties con- EDUCATION RIDES WAVES nected with studio tours is likely to lead Disks Made Abroad firing (Continued from page 3) to further replacements in these special- Army Voices Rack Home ized assignments. deep appreciation of the board of super-

“As far as it is humanly possible,” intendents, for their cooperation in • LONDON. — Louis Asrael, war corres-

Rittenhouse aims to make the services of launching this significant program. Super- pondent of the Baltimore News-Post, re-

his department letter perfect. These ser- intendent Wade (John E. Wade, Superin- cently called at the London NBC offices to vices are of two types: (1) exterior: in- dent of Schools) has asked me to say to ask Manager Stanley P. Richardson for volving complete reception of the general you and to our teachers that we shall help in arranging facilities to make two public — members of the armed forces, watch with interest the developments which recordings each week with Maryland people who write in, studio audiences shall take place here, and we hope that troops stationed in Britain. The record- (numbering more than 1,000,000 last this experience will result in a wider use ings, he said, were to be for the exclusive year), tourists (several hundred thousand of radio as a medium of teaching and use of NBC-affiliate WBAL, Baltimore.

each year I ; and (2) interior: acting as learning.” Richardson lost no time introducing liaison between agencies, clients, and the Educators are a potent factor in every Asrael to BBC folk, who, in their charac-

sales department as far as studio opera- community. Improved relations x\ ith them teristically generous and cooperative fash-

tions are concerned. w ill result in increased station prestige. ion. put their facilities and materials at

Not yet 30, Rittenhouse is a tennis, rid- Affiliates may obtain outlines of strong the Baltimore journalist’s disposal with-

ing and bowling fan and brings a wealth promotional campaigns by writing to out any cost to him. The first recordings of enthusiasm to his new duties. Mr. Fisher at Radio City. were scheduled to be made in Februar\ 16 NBC TRANSMITTER

# DENVER. COL.—KOA, famous Rocky MUSIC FOR AMERICA'S FIGHTING MEN Mountain NBC outlet, presented a special one-hour broadcast on February 19 to launch the opening of the KOA Music Launches Elaborate Facilities KOA Center for Enlisted Men. For Entertaining Soldiers The program was the first in a series and featured the 40-piece military band Visiting Denver from Fort Logan and a 40-voice choir. Participating were John C. Vivian, Gov- ernor of Colorado; Major-General John F. Curry, commander of the 4th District Air Corps; Mayor Benjamin F. Stapleton of Denver, and commanding officers of Army posts in the Denver area. Lawrence Martin, managing editor of The Denver Post, appeared on the program and presented the regular newscast of the paper as part of the entertainment. Lawrence Martin, managing edi- Miss Helen Bonfils, majority owner of the tor of The Denver Post, is shown delivering his newscast on the paper and dramatic actress, enacted the program which opened the KOA role of Martha Washington, in a playlet Music Center for Enlisted Men. especially written for the broadcast. The Music Center for Enlisted Men was designed for service men stationed in and near Denver who appreciate good music.

Mrs. John C. Vivian, wife of the In addition KOA has made available Governor of Colorado, and an ac- studios for the men where they can hear the complished musician, played for music from the record library, as well as soldiers’ chorus at rehearsal before broadcasts of symphonic and operatic pro- the program went on the air. grams. The station management, taking into consideration the number of fine artists stationed at the numerous camps, has made arrangements with a music company

to supply instruments for practice.

Another activity of the music center is a soldiers’ chorus. The group meets several times weekly under the direction of Miss Helen Bonfils, majority owner John C. Kendel, director of music in Den- of The Denver Post, played the lead ver schools. i/i a special dramatic skit, “Martha Washington,” for the opening program. The dedicatory program included a concert by the Baccaloni Opera Group.

I, ending a classical touch to the proceedings was Salvatore Bacca- loni, opera star, who sang several famous arias at the opening of the soldiers’ music center.

Major General John F. Curry, com- Brigadier General Omar H. Quade (standing), mander of the 4th District Air Corps, is commanding officer of Fitzsimmons Hospital, was listening to Governor John C. Vivian, of among the Army dignitaries present at the inaugura- Colorado as he tells the KOA services. tion of the soldiers’ music center. , of ITTER

MAY 1943 IN THIS ISSUE

MICROPHONES IN UNIFORM • EACH WORKS REDISCOVERED 2 NBC TRANSMITTER

NBC TRANSMITTER SECOND WAR LOAN DRIVE DAY AT RADIO CITY VOL. 8 MAY 1943 No. 11

Published Monthly by the National Broadcasting Company RCA Building, Radio City, New York

UNITED FOR VICTORY • As this issue of The Transmitter was in editorial preparation, there

was no thought of making it a special “victory"' or “patriotic” number. However, as item after item was set in type, and as the pages were laid out, the issue automatically took on the semblance of a special wartime number.

Boosting bond sales, getting Red Comedian Garry Moore and Songstress Marie Green (at right) take War Bond orders Cross blood donors, promoting vic- after their WEAF appeals. Girls of the NBC New York staff helped out on the telephones. tory gardens, aiding recruiting, and broadcasting first-hand war news and war-worker programs are among the many patriotic activities covered. Broadcasting, in its workaday role, constantly lends increased assistance to the United Nations’ wartime objectives without seeking any credit. Sponsored and sustaining series alike have long given more stress to patriotic goals than to commercial gains. It’s not in programming alone that broadcasting is performing its wartime task; the industry’s workers throughout the land have taken up the fight against the enemy in direct personal ways. number of network and sta- The Mary Margaret McBride, womens commentator, and Lauritz Melchior, Metropolitan tion employees in the fighting forces Opera tenor, also do their bit for the Second War Loan at Radio City on April 12. has reached a huge figure. In fact, so many employees of NBC and its affiliates have entered the Army, Navy, Marines and Coast Guard that The Transmitter had to avoid complete listings and feature coverage because space limitations wouldn’t permit publication of the honor roll. And broadcasting’s workers on the home front, not only contribute toward the victory effort by keeping the wheels of their essential industry in motion, but they are active in civilian defense, too. All these contributions of the industry—and its workers—are given of any reward other without thought Above: Helen Hayes follows up her mike than a victory at the earliest possible appeal by taking pledges from listeners. opening the cam- time—a goal well worth the volun- Left: Lucy Monroe WEAF Spangled Banner.” tary “all-out” effort. paign with “ The Star /

MAY 1943 3

MICROPHONES IN UNIFORM

"Army Hour" Won a Huge Audience Through First Year's Remarkable Achievements

• NEW YORK.— Last month, the United nents than you spend on your local tele- States Army quietly marked the first an- phone. For the domestic broadcasts, Mack niversary of an unprecedented military makes the technical arrangements and

operation, “The Army Hour.” It was Wyllis Cooper, civilian writer-producer scarcely mentioned on the anniversary for the War Department, sees that troops,

program itself, because the Army believes tanks, jeeps, or artillery are at the right

in working without fanfare. But if “The places at the right time, and that scripts Army Hour” anniversary was without are written and distributed to those who ballyhoo, the achievements of the year of need them. broadcasting fairly shout for attention. In the course of the year “The Army

On April 5, 1942, Secretary of War Hour” brought these luminaries to NBC

Henry L. Stimson opened the series on microphones, to cite just a few : Secretary

NBC by proclaiming it “Not a radio proof Agriculture Claude R. Wickard, Su- gram, but a military operation.” Then preme Court Justice Frank Murphy, Cap- followed a succession of broadcasts de- tain Eddie Rickenbacker, Irving Berlin, signed to “provide a link between the and Madame and Generalissimo Chiang fighting front; to interpret Army activities Kai-shek. In addition some 60 generals of general interest through the medium of and 50 colonels took part in “The Army radio to the American people.” To see Hour.” whether that goal was achieved, look at That is “The Army Hour. It goes on the record. doing its important work quietly, and in- • Niles TrammelI, NBC president, “The Army Hour” sent NBC micro- tends doing it that way until the day of presents a silver plaque to Major- phones afield close to 300 times. Approxi- victory. But radio folk insist on taking a General Alexander D. Surles, direc- mately 25 per cent of these remote pickups moment to doff their hat to the nation’s tor of the bureau of public relations originated abroad in 16 foreign countries. outstanding war program. of the War Department, on behalf Seventy-five per cent originated in this On April Niles Trammell, president of The New York World-Telegram, 6, country in 32 states and the District of of NBC, presented a plaque to Major- Radio Daily and Motion Picture Columbia. Some 200 prominent speakers General Alexander D. Surles. director Daily. The publications conducted of were heard, among them scores of high- the bureau of public relations of the War polls of radio editors throughout the ranking officers, leaders of the Allies, and Department, as a tribute to “this success- country to determine the best Gov- prominent civilians and statesmen. Better ernment program, and “The Army ful military operation on the home front.” than 40 weapons were demonstrated to ” American broadcasting thus concluded Hour teas awarded the honors in NBC listeners, and 35 different branches its first year of war. each of the three polls. The presen- of the Army were explained to the lay tation took place in Washington, audience. A recent survey indicated that Army Day, April 6. “The Army Hour” reaches more than L'tegnun

3.000,000 families each Sunday. MOTION WCTUIt - DA I LY ^ Those are the impressive but cold sta- nouncer, an engineer, remote equipment, tistics. Behind them is a dramatic story— a field telephone direct to Radio City, and a story of an Army scattered across the at least one microphone. Overseas pickups globe, and brought, by means of NBC’s require the same paraphernalia plus ad- world-wide facilities, into the homes of the vance arrangements to clear short-wave mi: army HOUR nation; a story of Army officials and NBC channels, exchange cues and clear material 'T~r experts working in close coordination to with international censors. Teletype mes- - r/.i itfUl-fUU

: V-./,./ A X- We.j ,/7/.v „iU span the world each week; a story of sages, long-distance phone calls, radio- 1JESJ GOVERN.MEN I PROGRAM broadcasts from London, Chungking, grams and short-wave conversations go Cairo, Melbourne and countless other into the making of the hour-long program IN TRJbl TE

f. !nH -it4< points; a story of precision broadcasting each week. When it goes on the air, every- i .•/xvv/o if . n , * with an echelon of planes in flight in thing is in its proper place, /hie '/rf-t, if (/I 'i„ and each por- f 77,n Jfa Texas, demolition tactics in North Caro- tion of the world-wide program is prop- lina, and war workers on the job in a erly timed.

New England factory. This, then, is “The Credit for the overseas arrangements * Army Hour.” goes to NBC’s assistant director of news This solid silver plaque is mounted on a Each remote broadcast in this country and special events, Lathrop Mack, who handsome walnut base. The lettering is en- requires a production director, an an- spends more time talking to other conti- graved; the Army shield is in relief. 4 NBC TRANSMITTER

Camp Pickett Shows Thanks

For Record Library Gifts

• CAMP PICKETT, VA.—Soldiers at this

camp recently staged an “NBC Night” in tribute to the generosity of Radio City announcers. It was the service men’s way of showing appreciation for a library of classical transcriptions purchased from funds subscribed by mikemen of the NBC and Blue networks. The library idea originated several weeks ago when Bob Waldrop, former NBC and Blue announcer and now a technical sergeant at Camp Pickett, asked Ben Grauer for a special transcription. Instead of limiting his response to the single record, Grauer passed the hat among his Radio City associates and from the sizable sum realized, supplied Waldrop with an

imposing list of classical recordings.

Soldiers who cared little for serious music before entering the camp now find

Mert Emmert, WEAF farm director , is shown above (ivith microphone) supervising it difficult to get enough of the better the breaking of the first ground for the victory plots at the Charles M. Schwab estate. classics. From the library thus acquired, Wal- drop schedules weekly concerts which are • NEW YORK.— Station WEAF in coop- own start in industry as a steel puddler. proving of the eration with the Civilian Defense Volun- Three of the garden plots are being one most popular entertainment features at the camp. teer Organization is sponsoring a series of used by “average” New Yorkers chosen by Waldrop also is emceeing a local Satur- official Victory Gardens on the lawns of the CDVO and the Mayor’s office. One day night show at Camp Pickett which has the fabulous Charles M. Schwab Estate on family of five is cultivating a 20 by 40 proved so successful that the New York’s Riverside Drive overlooking plot. There are two other plots 10 by 20, Government has the Hudson River. one planted by a middle aged couple and given permission for a bakery in a nearby city to Each Saturday afternoon, a 15-minute the other by a 13-year-old high school sponsor the program direct from the camp’s recreation auditorium. All program is presented at the gardens. The boy. broadcasts are conducted by Mert Emmert, Sherman D. Gregory, general manager of these extra-curricular duties assumed by Waldrop are carried out in his spare WEAF farm director. The latest official of WEAF, became so interested that he evening hours. news for victory gardeners is given during took a 10 by 20 plot, as has Tony Provost, the program, along with advice by experts assistant manager, and Shirley Woodell, and interviews with the gardeners. program promotion chief. Corrine Pear- other gardeners may profit by their experi- WEAF was designated by the CDVO to son of the training staff will also do some ence. sponsor the official gardens— the only ones farming at the Schwab place. The broadcasts are open to the public in New York City— and it was through the William Ashe, secretary of the National and have been very well attended. There

CDVO and the office of Mayor LaGuardia Association of Gardeners, who is acting as is a big flag pole on the lawn and from it that permission was given by the Chase advisor to the victory gardeners at the flies the American Flag, the emblem of the

National Bank for the gardens to be Schwab estate, is also farming one of the CDVO and a WEAF banner. Two large planted on the Schwab lawns. plots. Ashe and Emmert both supervise the signs on the wrought iron fences inform The Schwab estate, one of the show gardening. the public that the official victory gardens places of New York, has been vacant ex- The New York victory gardens come of the CDVO and WEAF are located on cept for caretakers since the death of Mrs. under the supervision of Cornell Univer- the premises. Schwab several years ago. The great stone sity and the State Agricultural Institute of Permanent lines have been set up be- mansion, with one of the largest pipe Farmingdale, Long Island. During the tween NBC and the Schwab mansion for organs in the United States built into the season, experts from these schools, as well the weekly broadcasts. In case of inclement great hall, is a replica of a French chateau. as others from Rutgers University, will weather the programs will be held in the

Built by the late steel magnate, the lawns appear on the programs to give listeners mansion itself. During the season each were kept carefully through the years. One advice about their gardens. borough of New York will have a day at of the landmarks is a full sized statue of a During the Saturday broadcasts the the official gardens to tell the listeners the steel puddler which Schwab had erected to gardeners at the Schwab estate will be progress being made by victory gardeners remind passers-by that he had made his questioned by Emmert and Ashe so that in their sections of New York. MAY 1943 5

Bach Concertos, Rescued From Junk Pile, Presented Impressively by CBC

• TORONTO, ONT.-The Canadian them on consignment, and had them on Broadcasting Corporation has just con- his shelves for three years before they

cluded a memorable and historic series of were secured in a trade by a musician-

concerts, presenting for the first time on collector.

the air, seven “lost" Harpsichord Con- Believing that he had in his possession certos of Carl Philip Emanuel Bach, which valuable original manuscripts of works by ADOLPH KOLDOFSKY were miraculously rescued from a junk Carl Philip Emanuel Bach—the second son heap. of Johann Sebastian Bach—the collector The series was significant not only for w rote to music authorities in England, but concerned with every meticulous detail of

the fine music played, but also for the never received an answer. their authentic presentation in the original

thrilling and exciting story behind the When the music was in the collector’s form intended by the composer. Adolph discovery of the lost manuscripts. In possession for almost 20 years, Adolph Koldofsky, who had done such extensise

bringing to its audience the works of the Koldofsky, young English-born violinist, research, was assigned to conduct, and great Eighteenth Century master. CBC heard of the scores, and finally purchased Wanda Landowska was invited as solo took pride in making amends for the them. He. too, found difficulty in trying to harpsichordist.

neglect which has been the lot of these interest musicians and manuscript experts The harpsichord used by Miss Lan- compositions for over 200 years. in them. He spent two years doing re- dowska follows the design of the instru- Wanda Landowska, world famous harp- search on their authenticity and preparing ment used in the middle Eighteenth

sichordist and pianist, was guest soloist them for presentation before they were Century, when it reached its highest devel-

under the baton of Adolph Koldofsky, and performed on CBC. opment. It has two keyboards, with two a souvenir booklet was issued giving the In New York. Koldofsky found a rare separate sets of strings, and a number of details of the concerts and the background copy of the Bach year book, which repro- pedals which can vary the register. This

of the music. duced the original catalogue of Carl gives the harpsichord its tonal variation The story of the rediscovery of the Philip's works issued after his death by and rich timbre.

7 manuscripts defies all imagination. How his widow . The seven originals of this The Harpsichord Concertos were com-

they arrived in Canada is still unknown; catalogue are all in occupied Europe, and posed by Bach between 1739 and 1754,

but they were sent to a Salvation Army it would have been impossible for Koldof- when he was court musician to Frederick

depot as part of a collection of household sky to proceed with his research if he had the Great. His work was greatly appreci-

articles which resulted from an attic not found the reproduction in New7 York. ated by leading composers, and forms a cleaning. An English woman, Mrs. Brown, Wanda Landowska, recognized as one of link between the polyphonic heights of received them at the Salvation Army, and the greatest musicological authorities on Johann Sebastian Bach and the homo- because she liked music, although she Eighteenth Century compositions, studied phonic masterpieces of Ha\dn. Mozart could not play herself, took the bundle of the scores, and vouched for their authen- and Beethoven.

old music sheets around to book dealers. ticity. Acknowledging his debt to him, Ha\dn After much trudging, one finally took In bringing them to the air, CBC was (Continued on page 13)

NEWSMEN FACE WSM MICROPHONE TO DISCUSS FOREIGN AFFAIRS

• NASHVILLE. TENN.-The above correspondent of The Chicago Sun; Clif- of The Chicago Sun; and Coleman Har- group of distinguished newsmen partici- ton Utley, Midwest radio commentator: well. editor of The Nashville Tennessean. pated in a recent WSM symposium on Ernest Von Hartz, cable editor of The The newsmen were guests of Silliman

foreign affairs. Seated from left to right Chicago Sun: Turner Catledge. editor of Evans, publisher of The Chicago Sun and are H. R. Knickerbocker, noted foreign The Chicago Sun; Marshall Field, founder The Nashville Tennessean. ,

6 NBC TRANSMITTER

Summer Institute Achieves Jobs for All '42 Graduates

• CHICAGO.—With an expanded curric-

ulum and teaching staff, the second annual NBC-Northwestern University Summer Radio Institute will he held here from

June 21 through July 31, it was announced by Harry C. Kopf. NBC vice-president and manager of the central division. Albert Crews, director of the institute and chairman of the radio department of

the School of Speech at Northwestern,

said that the general pattern will be the

same as for last year’s successful venture. The 100 students who attended the 1042 school came from lo states and Canada.

Following completion of the course, all of

them were offered radio jobs, with the demand from the industry being far greater than the supply.

Last year's institute set a precedent in

radio education by blending the facilities

of a leading university with those of a TEACHERS’ MEETING—Members of the faculty of the U .C.L.A.-NBC Radio Insti- great network to give students intensive tute, to be held this summer on the Pacific Coast, meet in Hollywood with Judith Waller training in both the theory and practice of director oj public service. NBC central division, who was in charge of the institute at the broadcasting arts. Northwestern University last rear. Left to right: Buddy Twiss, chief announcer; Ned Carrying full university credit, the Tollinger. production manager; Miss Waller; Jennings Pierce, western division public number of courses offered this year has service director, and Arnold Marquis, writer-director. Missing from the meeting ivas been increased from five to eight with a Earl Ebi, who will teach radio acting in the extensive broadcasting course. proportionate increase in the faculty. Six of the instructors are regular NBC staff members and two are from the North- from the courses offered by the institute. "Block Booking" Hits Radio; western University staff. In addition to the Judith Waller, co-director of the insti- regular courses, six executives in the in- tute and public service director of the Neighbor Firms Share Hour dustry will deliver a series of lectures. Dis- NBC central division, w ill teach the course cussion groups will meet on the university in public service programs. William Kep- • FORT WAYNE, IND.-Block booking

campus while laboratory work will be con- hart, chief of announcers of the NBC cen- may be old stuff with movie houses, but at

ducted in the NBC Chicago studios in the tral division, and Lois Crews of the School WGL it is just hitting its stride. Merchandise Marl. of Speech. Northwestern Lhiiversity, will Two WGL salesmen. Kemper Wilkins Aside from the long range goal of collaborate in teaching the course in radio and Bill Aldrich, decided they weren't go-

training young people for radio careers, announcing. ing to be satisfied with just one or two the 1943 institute has assumed the added Arthur Jacobson, former actor in more contracts from the 1200 block of South

responsibility of preparing women to fill than 500 radio and screen roles and cur- Calhoun Street, one of Fort Wayne’s more the vacancies created in numerous stations rently a production director for the NBC important business districts; they wanted as a result of the Government’s draft of central division, will teach a course in everything in the block. manpower for the armed services and radio acting. An advanced course of prob- After a day’s work they had what they defense industries. lems in radio acting will be taught by wanted— a contract from every firm in the The expanded curriculum will include Martin Magner, also of the central divi- block, selling products ranging from pea-

courses in public service, announcing, act- sion production staff. Albert Crews will nuts to pianos—with a tailoring firm, a dry ing, continuity and dramatic writing, teach both the beginning course in con- cleaning establishment, and a couple of directing and control room techniques. tinuity writing and an advanced course in lloral shops in between.

Enrollment has heen extended to 135 dramatic writing. The program which they all bought is students with standards for admission be- Charles C. Urquhart. central division an hour-long participating broadcast, con- ing even higher than a year ago. Success- production manager with a background of sisting of transcribed and recorded music,

ful applicants must showr qualifications 16 years in the legitimate theater and called the “1200 Club.’’ The firms have equivalent to those required for general radio, will teach directing techniques. And decided to band together to keep their admission to the university as well as Beverly F. Fredendall, transmission engi- names and their location in the minds of demonstrate their ability to profit best neer, will teach control room techniques. the public during wartime. V

MAY 1943 7

Role of Women on Home Front Stressed Sponsor Wins Navy Award For Air Recruiting Drive On Timely Milwaukee Radio Programs • MILWAUKEE, WIS.-Francis H. Casey, advertising director of the Wad- • MILWAUKEE, WIS.-Stressing the with new approaches to meals and cook- hams Division of the Socony Vacuum Oil

urgent need for large numbers of women ing, using what food is available and pre- Company, recently received the Navy

in war industries, six representatives from paring it attractively. Always interesting Award of Merit and “V pin. for service

Milwaukee war firms outlined the present to women, interior decorating is currently rendered to Navy recruiting. Presentation labor requirements before an enthusiastic being discussed from the aspects of color was made by Lieutenant-Commander Ger- audience of nearly 400 women at the first and fabric as a means of lifting home ald C. Ellick, officer in charge of Navy War Industry Clinic sponsored by Nancy morale. A special wartime home beautify- recruiting in Wisconsin, during a WTMJ Grey, WTMJ women’s commentator, at ing clinic and tea was recently held at Russ Winnie “Wadhams Sport Flash" pro- the local Radio City recently. Milwaukee’s Radio City. gram. The War Industry Clinic was launched Nancy Grey’s popular recorded inter- Commander Ellick declared that the by Nancy Grey at views with famous authors also follow the award certificate symbolized the Nan's the insistence of modern theme. In the past few months she appreciation of Casey’s achievements in

her listeners, at the has featured talks by many authorities on civilian recruiting and that the “V” lapel suggestion of the international subjects. pin should be worn as a token of distin-

War Manpo w e r Meanwhile more and more problems guished service to the Navy. Committee of confront the woman of the Midwest. How Through Casey’s efforts, the “Wadhams United States Em- can she find her place in war industry? Sport Flash program, as well as the spon- ployment Service, What accomodations have been made for sor’s many football and basketball broad-

and as a part of the her children while she is working and how casts, on many occasions have been turned all-out war theme soon will the day nursery system be oper- over to Navy recruiting talks and features, which her pro- ating satisfactorily? As these problems filling the time ordinarily reserved for gram, ‘‘What’s arise, Nancy Grey answers them through commercial announcements. Commander NANCY GREY New,” has followed her clinics and through “What’s New,” Ellick pointed out that these Wadhams since Pearl Harbor. heard daily, except Sunday, over WTMJ. messages, broadcast over WTMJ s facili- There is little similarity between ties, had done much to reach tens of thous- “What’s New” of 1943 and the program ands of young men throughout Wisconsin format of 1941. In pre-war days this popu- KPO's 24-Hour Schedule and Upper Michigan and to make the re- lar WTMJ morning feature presented gen- cent Navy drive for 2400 recruits in 60 Early A.M. eral information of interest to all women. Has Repeats days a success. These men formed a token Folk art and culture were gleaned from • SAN FRANCISCO. - KPO’s 24-hour crew for the new l .S.S. Wisconsin. recorded and personal interviews with service on the air which has been main- famous personalities and people. Travel tained since December 7, 1941. at the re- and regional interests, too, constituted a quest of the Fourth Fighter Command, is large portion of the program, for Nancy bringing shipyard workers and other war Grey has set an enviable record for globe industry participants some of NBC’s most and nation-trotting. She has transported popular programs in the early morning her listeners from the snowy Laurentian hours. Mountains of to hot Canada the desert of Program Manager Bob Seal lias built Arizona with the aid of her famous porta- a regular schedule of broadcasts to fill ble recorder, “Tyro.” the hours between midnight and 6:00 a.m. But since December 7, 1941, “What’s Such programs as the “University of Chi- New has had a different goal. It has been cago Round Table, “The Army Hour” geared to the women’s war effort, and it and the “Catholic Hour,” and such com- has lost no listeners in the change. Instead. mentators as H. V. Kaltenborn. Alex

Milwa ukee and Wisconsin housewives now Dreier and Robert St. John are repeated turn to Nancy Grey in increased numbers now in the wee hours for those who must for good advice on how they can best serve sleep in the daytime. in a world at war. These programs are being transcribed How has the “What’s New” format and released on schedule during the changed? In many respects it hasn't! “graveyard shift" period six nights a The subjects are much the same. The week. During the hours between Sunday Francis H. Casey receives the Navy Award ever-popular subject of food and its prep- midnight and Monday morning the sta- oj Merit and “ ” lapel pin from Lieutenant- aration is treated from the standpoint of tion has its only silent period, essential Commander Gerald C. Ellick. The cere- wartime problems. Nancy Grey now deals for maintenance operations. monies took place at WTMJ. (Story above) New York leaders meet at Radio City for study courses based Lewis S. Frost, assistant to the vice-president, NBC western divi- NBC’s Hollywood »; on I lip NBC Intel*American University of the Air programs. sion, is caught by the camera as he goes about the serious busi- impressive backgr ,r

Sterling Fisher (left) is shown presenting a handbook to Edward ness of paying the check for a Hollywood dinner tendered to R li Stasheff, group leader. NBC President Niles Trammell.

"Praise the Lord for Plasma's Ammunition” is the theme song This attractive Richmond, Virginia, window dis- The WOW (Omaha, Nebraska I s Iffe

of Gene and <9en n, popular WTIC (Hartford. Connecticut) play was arranged by NBC-affiliate WMBG as a station launched its campaign foi n-- n entertainers, shown above recruiting blood donors. tie-in with the Red Cross NBC series "That They employees immediately enrolled alre Might Live.” the girl who liter i

An automobile accident didn't stop WIOD (Miami. Florida) Newscaster Commander I). .1. Weintraub, commanding officer of the Lakehurst NB( greets Leopold Stokowski. NBC Francis P. Malone from his daily broadcasts. Propped up in bed, he car- (New Jersey) Naval Air Station, •tar. ried on from his home each afternoon. Messengers rushed news reports to Symphony Orchestra conductor, when the noted ensemble arrived V* his home throughout each day. for a special concert at the training base. > > 9

' tes” pose against an Marjorie Lawrence, noted Metropolitan Opera soprano, was a Four hero Marines were recent guests of Colonel H. C. Wilder,

lit the West Coast's guest in the “Glamour Parade” interviews conducted by Dorothy president of WSYR (Syracuse, New York). Left to right:

Rjt ity. Cotton (left) over WIOD (Miami, Florida). Captain Charles A. Kigaud, Colonel Wilder and Captain Leo

Case; (front I Captains Alfred Licbtman and William Kaempfer.

c dices what it preaches. When the WEAF (New York! carries a special Red Cross When a group of hook reviewers participated in a recent "Speak-

i Cross nurse’s aides, several station appeal from a White Plains chapter. Left to ing of Books” broadcast at WGY (Schenectady, New York),

I class shown above. Lou Dwyer is right: Mrs. F. Willard Johnson. Mary Elliott the portrait of De Witt Clinton in the background seemed to

t >n her nurse’s cap. ZalTt, Janies E. Bryan and Ethel Barrymore Colt. come to life and “listen in.”

NBC Sportscaster Bill Stern (right) and Susan Hayward, screen Preparing for the future, this ^ TMJ (Milwaukee, Wisconsin I studio star, arrive at the U. S. Maritime Training Station, Sheepshead Bay, features a cat-walk for television equipment. The laughter of the audience New York, to present athletic awards. Captain George M. Wauchope, is for Johnnie Olson’s nightly “Rumpus Room” session. U.S.N.R., greets them. 10 NBC TRANSMITTER

Archbishop's High Requiem A Transmitter Bio: Mass on Air in the West

SHAFTO, WIS HEAD, GREW • ALBl QF ERQL E, N. M. — From the colorful and picturesque land immortal- UP WITH BROADCASTING ized in Willa Cather’s “Death Comes for the Archbishop" was heard, recently, w hat G. RICHARD SHAFTO is believed to be the first broadcast of a complete Catholic Pontifical High Requiem Mass for an archbishop in the COLUMBIA, S. C.-G. Richard Shafto, modernized; in 1935, WIS switched from • United States. general manager of WIS, is an executive 1,010 to 560 kilocycles and had its power The ceremonies, marking the passing who learned about radio the hard way— increased to 5,000 watts day, 1,000 watts of the Most Reverend Rudolph A. Gerken, from the ground up. night; two more years and WIS emerged Seventh Archbishop of Santa Fe, emanated Born Godfrey Richard Shafto on April with a streamlined, modernistic front and from St. Francis Cathedral in Santa Fe, 22, 1904 in Cliffvvood, Newr Jersey, Dick redecorated and completely air-condi- and were broadcast through the facilities moved with his parents to Richmond, Vir- tioned studios; in the fall of 1942 WIS of Station KOB, in Albuquerque, New he was and the South has completed a new directional antenna and ginia when 10, Mexico. claimed him as its own ever since. was granted a license for 5.000 watt night- Attending the Mass were four arch- At 16, Dick wr as a ham operator; at 20, time operation. bishops, eleven bishops, over 100 priests, a sea-going wireless operator. Prior to his For several years following his associa- Governor John J. Dempsey of New Mex- shipboard operating he attended a radio tion with WIS, Dick Shafto also super- ico, the New Mexico State Guard, and institute at New Orleans to secure the vised the operation of other transmitters a number of Fourth Degree Knights of requisite license. In two years afloat he as general manager of the radio station Columbus in full regalia. saw' much of the world from the radio interests of the Liberty Life Insurance Many other lay dignitaries participated shack of tankers, seagoing tugs and pas- Company. These included WNOX of in the unusual and impressive ceremonies. senger vessels. In 1925. he studied adver- Knoxville, Tennessee, and WTFI, Athens, While a running account of the services tising at Columbia University, and at the Georgia, which were sold in 1936; and was given by Merle Tucker, KOB’s assis- conclusion of his classes worked in the WCSC. Charleston, South Carolina, until tant manager. Father Pax Schicker. Chan- RCA Laboratories. 1938. cellor of the Suffragan Diocese of Gallup, In 1926, Dick Shafto was working with His activities are now devoted to WIS, New' Mexico, read portions of the mass in the Westinghouse Supply Company in w'here station personnel has been con- English and lent technical assistance. Tampa, Florida, delving into the cata- stantly strengthened and expanded. The sermon in English, delivered by combs of Radiola 25’s and 28’s—the origi- Twenty-six men and women now' comprise Bishop Lynch of Dallas, Texas, who had nal line of superheterodyne receivers— and the sales, program and engineering staff of ordained the Most Reverend Gerken as a seeing that RCA authorized dealers got an WIS. priest, consecrated him as a bishop, and adequate supply of radio sets to meet the Soon spotted as a “comer” among sta- participated in his consecration as an Florida boom demand. He entered the tion executives, the radio industry is now archbishop, was followed by a sermon in radio field on his own with two benefiting from the ability and experience retail Spanish by Coadjutor Bishop Garriga of stores at St. Petersburg from 1927 of Dick Shafto. In May, he took retail 1942, Corpus Christi, Texas. to 1929. Following the burst of the Florida office as NAB Director for the Fourth Dis- A 50-voice male choir, made up of he joined the Graybar Electric Com- trict. In October, 1942, he was appointed boom young men from Old Mexico studying for as radio specialist in charge of the regional radio consultant for the pany OWL the priesthood in the Montezuma Semi- sale of radio equipment in seven South- and in December, 1942, he was elected a nary at Las Vegas, which was founded by eastern States. member of the NBC station planning and the late archbishop, furnished music for After selling the Liberty Life Insurance advisory committee. the occasion which set a new precedent for of Carolina transmitting Essentially an idea man— a man with Company South religion in radio. equipment for their newly acquired sound, practical ideas on radio engineer- WIS Five microphones were used in the re- in Dick Shafto was employed ing, radio sales, radio programming—G. Columbia, mote broadcast, controlled at a central general manager of the station. That Richard Shafto lives of. by and for radio. as point by C. Van Haaften. KOB engineer. was in May, 1932. And his activities represent a distinct asset Here are the highlights of his career to the industry as a whole. SCORES TO SCHOOLS since—noteworthy achievements that have In addition to a very real interest in made WIS a leading station of the South- hunting and fishing, which lie has found • CHARLESTON, W. VA.-WGKV has east: Within three months of his appoint- necessary to curtail during the past year, donated classical orchestrations valued at ment as manager, Dick Shafto secured Dick Shafto is an ardent camera fan and $1. 000 to the music departments of full-time NBC service for WIS; two years golf enthusiast. He is a member of the Charleston and Stonewall Jackson High later the station studios were completely hoard of the local Red Cross chapter. Schools. MAY 1943 11

Store Window Film Stunt WOW Celebrates 20 Years of Public Service; Draws Attention to WGKV • CHARLESTON, W. - Station Staff Multiplied Tenfold VA. Each evening, after sundown, a 16-millimeter movie projector in the display window of S. Spencer Moore Company, office supply • OMAHA, NEB.— Radio Station WOW, and luxurious in the country, were opened house, flashes news of the world for the located in the rich Omaha Great Plains December 8, 1935, in the Insurance Build- attention of passers-by. area, began its twenty-first year of broad- ing at 17th and Farnam Streets. Station The news is featured for 15 minutes, casting on April 2. property also includes a modern trans- followed by a four-minute WGKV trailer. Besides marking two complete decades mitter building in the center of a 16-acre

I he film is rewound automatically for con- of enterprise and progress in the area it tract, and transmitting antenna standing tinuous showing throughout the night. serves, this anniversary of WOW is par- 454 feet high and weighing 29 tons. Subject matter of the trailer is changed ticularly significant. First of all, there’s the Operating on a frequency of 590 kilo- weekly. A typical message dealt with a new operational management, headed by cycles WOW offers intensive coverage tie-in for Sheaffer Pen. sponsor of Upton John J. Gillin, Jr., president and general within a 200-mile radius of Omaha, and Close on WGKV. manager of WOW. Inc., a group which boasts a power rating of 5.000 watts. Charleston Transit Company busses has leased WOW In the early days, WOW’s staff con- make regular stops directly in front of the from the Woodmen sisted of two hostesses, two announcers store. It’s not an uncommon sight to see of the World for and two engineers. The present staff in- anywhere from 40 to 50 persons gathered 15 years. Gillin, a cludes 65 regular employees and any num- around the S. Spencer Moore window at native of Omaha, ber of specialists called in on occasion. To one time to witness the latest news and has by sheer force assure listeners of fast, accurate and com- WGKV’s merchandising trailer. of his personality, plete news coverage, a nine-man news staff knowledge of is maintained, with complete radio services Red Cross Gets NBC Girl broadcasting and of the United Press Association. Directly is limitless energy be- under Gillin Harry Burke, • NEW YORK.—Rita Harrigan, secretar\ come the largest assistant general manager, who is also in for the past year in the office of William of sales. JOHN J. GILLIN, JR. stockholder in the charge advertising Others on the S. Hedges, NBC vice-president in charge operating company, whose board of direc- executive staff include Lyle DeMoss, proof stations, reported to Washington. D. C.. gram manager; Bill recently to train for tors is made up of five other prominent Wiseman, promotion an overseas Red Cross

Omahans, all civic leaders. manager, and W. J. Kotera. chief engineer. war assignment. Twenty years of exciting, progressive history began for the station with its establishment on April 2, 1923, as Station WOAW. A “grand opening” program was presented, featuring a 75-voice choir and speeches by state and city officials.

Commercial success came on the station’s third birthday, when a large breakfast food manufacturer offered to send every listener a package of corn flakes. Pulling power was attested to the tune of seven carloads of cereal. Later the same year, when the Steam- ship Henry J. Bibble was retired from service, the Department of Commerce permitted WOAW to take over the ship’s call letters. WOW, which, in themselves, have proved to be a good will asset of inestimable value. The next milestone in WOW’s history came on October 1, 1927, when the station STAFF SESSION—Here's a group of key personalities who make the wheels go affiliated w'ith the Red Network of NBC around at WOW. Lone lady in the group is Helen Lewis, head of the traffic department. and was able to present to listeners for the Others, left to right (back row) include: Tom Dailey, sports editor; Ray Clark, news and first time top-flight programs carried by special events ; Lyle DeMoss, program manager: Morton Wells, musical director : Ray long-distance telephone wires “all the way Olson, production manager, and Soren Munkhof, news manager. And, in the front row: from New York.” Ed Anderson, chief transmitter engineer; Al Larson, accounting department manager; New' studios, the among most beautiful W' . J. Kotera, chief engineer and Rill W iseman, promotion manager. 12 NBC TRANSMITTER

27,000 Students Take Part In Radio Education Series • CHARLESTON, W. VA. -“Musical Pictures,” a novelty in radio education, has been introduced by Station WGKV to the school children of Kanawha County, West Virginia. The programs, broadcast weekly, were designed to correlate music, art and literature. The purpose was to stimulate imagination, creative ability and expressive thought. A typical program was titled “Animals in Music.” During the broadcast students gathered around receivers in their respective classrooms. At the conclusion of the broadcast they were encouraged to draw a picture, do a pencil sketch or write a poem or story which would stamp the music in their memory. Twenty-seven thousand pupils participated over a period of three months. An exhibit of the creative art produced as a PICTURES TELL A STORY—And what a story the “Musical Pictures ” series of result of the series is now being held WGKV (Charleston, West Virginia) has to tell! Twenty-seven thousand pupils par- simultaneously at various culture centers ticipated in the radio educational project in a three-month period. Viewing the exhibit throughout the city. are (left to right): Worth Kramer, station manager; Leslie Goral, announcer, and Mrs. Most outstanding piece of work was W illiarn O. Ziebold and Mrs. George Fremon, participants in the series. turned in by a second grade pupil who won a scholarship for 12 weeks of study at the Mason College of Music and Fine Arts Sponsors Play Big Part In Music for Fighting Men in this city. Maintaining Radio Freedom • MILWAL KFE. WIS.—How staff members of WTMJ. The Milwaukee Journal • NEW \ORK.—The support of Ameri- station, cooperate with each other in war- Governor and Mayor Take can radio by American firms through time was revealed this week when Maurice their sponsorship of programs is an ex- WBZ War Bond Drama Roles Kipen, musical director, mailed a huge ample of American cooperation in the package of extra orchestrations to Lieu- BOSTON, MASS. — Political ties were best tradition of free enterprise, Frank E. • tenant George Comte*, announcer-on-leave. forgotten as Massachusetts’ Republican Mullen, NBC vice-president and general Lieutenant Comte has organized an or- Governor Saltonstall and Boston's Demo- manager, told the radio audience April 11 chestra unit at his base, Camp Maxev, cratic Mayor Maurice J. Tobin joined for in a brief talk at the conclusion of the Texas, and issued an appeal to Kipen for a special dramatization over WBZ in NBC Symphony Orchestra’s Winter series. the music. Maestro Kipen has also sent launching the local part of the Second “We are able to bring you this rich similar parcels to the local musician’s War Loan Drive. treasure of music, the finest in the world, union, which distributes the orchestrations Both political leaders appeared in a and all the other pleasures and benefits among the nation’s camps. Don Horter presentation. The show opened of radio, because American radio is free.”

with a scene in Nazi Germany where the Mullen said. “American radio is free in Fuehrer had just ordered a new drive for the best and fullest sense of the word. deed. Also, the contribution of the ad-

war funds. Then, in contrast, the listening Here, fortunately, we have no fears of an vertising sponsor of the radio program is

audience was taken to the farm of Gov- Axis-controlled propaganda machine, de- important and significant. His support is ernor Saltonstall where Mayor Tobin was basing radio to ignoble ends. the verv fabric of the American system of heard discussing the American War Bond “Freedom of speech — which includes broadcasting. His use of broadcasting as drive with State War Bond Administrator free radio— is one of the Four Freedoms a sales force has provided the American

Daniel J. Doherty. The climax of the show for which we are fighting. These are the people with the fine programs we all enjoy came when the Mayor and Administrator principles of enlightened democracy to- so much. Yes, radio is grateful to you Doherty were escorted into the Governor’s ward which the whole world looks with the audience, to the artist and to the ad- study to hear the Chief Executive of the hope for the future. In all this, the con- vertising sponsor. Here is American co- Commonwealth of Massachusetts read a tributions of the artist, musician, the operation in the best tradition of free bond plea to his constituents. writer and the reporter are great in- enterprise.” MAY 1943 13

Television Shows Wardens ARGENTINE CONSUL AT RADIO CITY RECEPTION How to Handle New Bombs

# NEW YORK. — Effective methods of handling the enemy’s latest types of explo- sive incendiary bombs are pictured in NBC’s revised course for air raid wardens, now being televised every Monday afternoon and evening over NBC’s television station WNBT, located in the lofty tower of the Empire State Building. English- made films are used for instruction.

Since February, 1942, when the first air raid warden lessons were televised, over 250,000 wardens have attended the classes. By a ruling of the New York Police De- partment, all warden candidates must attend the lectures reproduced on television receivers installed in the city’s 82 police precinct stations.

The movies are supplemented by slide- films which portray successive steps in civilian defense precautions.

Nikemen Take to the Hoe

• LOS ANGELES.—KFI employees are Don Francisco (left), head of the radio division of the Coordinator of Inter- American organized to whip the food shortage, with Affairs, tells a whopping good one to Conrado Traverso (center), Argentine consul, the KFI Reporter as the guid- Noon Farm and Frank E. Mullen, NBC vice-president and general manager at a reception given by , ing genius in a station-wide victory garden Niles Trammell in Radio City for nine members of the Argentine press who are touring campaign. Armed with of Department this country, visiting war plants and service bases. Agriculture and University of California bulletins and farming booklets, every employee with a backyard at his disposal has NBC A.A. Has Huge Party Program Development Unit become a farmer. On Waldorf-Astoria Roof Launched; Cooper at Head John I. Edwards, program manager, • NEW YORK.—On March 31, the Star- • NEW YORK.—Creation of a program qualifies as a rancher, having more than light Roof of the Waldorf-Astoria was the development division, headed by Wyllis an acre in his “rancho,” and personnel- scene of one of the largest and most suc- Cooper, noted author and producer, has and-accounting manager Ernest Felix is cessful informal get-togethers yet staged been announced by C. L. Menser, NBC KFI’s tenant farmer, having taken over a by the NBC Athletic Association. vice-president in charge of programs. vacant lot which he is converting into a Among the 500 or so employees attend- Cooper will be assisted by Tom Ben- bean, corn and potato field. ing were representatives of every depart- nett. NBC staff composer, who will now ment, from Messrs. Trammell and Mullen be in charge of discovering and devel- BACH CONCERTOS RESCUED to the newest page. Cocktails and sand- oping talent, particularly musical types. (Continued from page 5) wiches galore passed through the crowd said, “Anyone who knows my work, knows along with talk and laughter as many met SONS TO MULLENS AND DALES what I owe to Carl Philip Emanuel Bach.” for the first time since the outing last • NEW YORK.—Frank E. Mullen, NBC Mozart also paid tribute, “He is the father, June. Dancing was a major highlight of vice-president and general manager, be- we are the children; those of us who know the event. came the father of a 10-pound, three-ounce anything have learned from him.” Even Invitations, tickets and plans for the boy, Peter Carrington Mullen, on Good the original and independent Beethoven smoothly run affair were handled by Friday, April 23. The second son of Mr. had words of praise. executives of the association: George and Mrs. Mullen was born at Doctors’ CBC took the opportunity offered in the Frey, president; A1 Protzman and Steere Hospital, New York. performance of these works to present a Mathew, first and second v.p.'s; William The very same day. in Abington. Penn- festival of Eighteenth Century music. Com- Burke Miller, chairman of the member- sylvania, Mr. and Mrs. Albert E. Dale positions by J. S. Bach, Handel, Vivaldi, ship committee; A1 Walker, chairman of became the parents of a six-pound, 14-

Teleman, Scarlatti, and others were in- the entertainment committee; Dorothy ounce son. Albert Ennis Dale, Jr. Mr. Dale in cluded the series, which ran from Michel, secretary; and Hamilton Robin- is manager of the NBC department of in- March 14 to April 25. son, treasurer. formation. 14 NBC TRANSMITTER

Arkansas Radio Men, Now in Army, Remain Spelling Bee Proves Worth As Radio Good-Will Getter Close to Mike; Prepare Programs for KARK • FORT WAYNE. IND.-One of WGL’s most successful features has been the Allen

# LITTLE ROCK, ARK.— Fifteen radio County Spelling Bee which entered its programs are presented weekly from thirteenth season in March. Contestants Camp Robinson—just a few miles from from the fifth, sixth, seventh and eighth here—and the responsible parties are Cap- grades of the county and city schools com- tain Walter E. Hussman and Corporal pete for top honors in their classes, and

Robert L. Buice. Seven of these programs then the grade winners vie for the title of are broadcast over KARK. NBC’s station grand champion.

for Arkansas, via a direct line from the Medals are distributed to grade win- large Army training center. ners, city and county champions, and the Captain Hussman, public relations offi- grand champion. The grand winner also cer for Camp Robinson since July, 1942. receives a 25-dollar War Bond and gets his was business manager for the C. E. Palmer or her name engraved on a traveling newspapers and vice-president and general plaque which hangs in his school until the

manager of KCMC, Texarkana, before winner for the following year is deter- joining the Army. In addition to putting mined. CAMP BROADCAST—Captain W alter E. his “okay’ on all radio scripts and pro- Hussman and Corporal Robert L. Buice, The Spelling Bee has created a great grams—current or planned—the amiable public relations officer and radio announcer, deal of interest among the schools in captain checks news articles and features respectively, at Camp Robinson, Arkansas, Allen County; the children look forward before release to the public to see that they check a script before their daily broadcast to the competitions each year, and the over KARK, Little Rock NBC affiliate. conform to Army rules and regulations. station feels the contest has created a lot Corporal Buice—known to thousands as of good will. The programs hold the inter- either Bob or “Uncle Bob’’ in KARK’s are the “Chapel of the Air” and the est of listeners of all ages. listening area — joined the Army last “Quartermaster Quarter Hour.” Both pro- November and after basic training was grams are heard Saturdays and are in- assigned to the public relations office. He tended to give civilians an inner glimpse Closed Circuit Announcer had been an announcer for KARK for of Army activities. more than two years and. in addition to Auditions Click in West Captain Hussman entered newspaper his regular announcing duties, was master- work in Arkansas in 1933, working with • HOLLY WOOD.—A new method of au- of-ceremonies of the weekly Kiddie’s Club the Palmer papers in El Dorado, Hope, ditioning announcers, developed by Buddy program. He originated and presented the Hot Springs and Texarkana before being Twiss, chief an- Sunday morning “Stories from the Bible’’ named business manager and vice-presi- nouncer at NBC program, now ending its second year over dent. At the time of his entering the Army Hollywood, its KARK. got he lived in Texarkana where he supervised first try-out re- Buice won an amateur radio contest in his radio and newspaper interests. He is a cently. Little Rock in 1936 and an appearance on past president of the Arkansas Junior Announcers now the Fred Allen “Town Hall Tonight"’ pro- Chamber of Commerce and served one broadcast weekly gram, then over NBC. He came back to term as a director of the national organi- over a closed cir- Little Rock and his first radio job. How- zation. He was also active in Kiwanis cuit to all NBC ever, he continued his singing and ap- activities as well as various press associa- stations west of peared as soloist on a number of his own tions. He is a graduate of the Lhiiversity Denver. Station programs and was a member of the BUDDY TWISS of Missouri school of journalism. managers listen to Second Baptist Church Choir at the time the various candidates, then write Twiss he began his Army service. for further particulars if they are in- With Captain Hussman’s okay. Cor- Plasma for Admissions terested in any of the men. poral Buice has launched three new Idea for the auditions grew out of the weekly radio programs since being as- O MILWAUKEE, WIS.—Something new NBC War Clinic, at which western station signed to the p.r. office. He has a fourth in — and patriotic — in studio admission re- managers told of the growing shortage of the mill. In addition to writing or arrang- quirements was introduced on Johnnie announcers and of their inability to find ing the scripts he is announcer on all camp Olson’s “Rumpus Room,” popular WTMJ trained replacements in their localities. programs. feature, on April 8. Admission to this In addition to the Monday-through- record show was limited to persons pledg- Since Twiss is constantly besieged by Friday late afternoon five-minute “Camp ing a donation of blood to the Milwaukee applicants for announcing jobs, he sug- Robinson Reporter’’ series Corporal Buice Red Cross Blood Bank staff, one ticket gested that prospects be put on the net- has two other programs over KARK. They being given for each pint pledged. work for auditions. Sincerely yours ...

HEN the enemy struck at our country, American industrialists W and business men, not content with their achievements of converting from peacetime to war production, turned the full power of their advertising, not only radio but publication advertising as well, to the gigantic task of bringing the war and its meaning to the American people.

Closely cooperating with the Government, they devoted, with char- acteristic energy and loyalty, time, money and great talent to the task of crystallizing the nation’s thinking, to dispelling confusion and to clarifying the wartime duties of the individual.

Advertising agencies, too, have utilized all their skill and experience in bringing about the fullest understanding of all the problems of war in a manner which has done much to unite the American people.

It is to these leaders of American industry, to executives, copywriters and artists of American advertising agencies and members of the Ad- vertising Council, that the American people owe a debt of gratitude.

It is their advertising support, their war-effort and entertainment programs, which make possible a broadcasting service without equal in the world—a free radio for a free people.

To these men radio pays tribute — history will write "well done” to their magnificent contributions to the war effort.

THE NATIONAL BROADCASTING COMPANY CAB RATINGS

NETWORKS

RANK

ORDER

seNlivy avo

)

2 NBC TRANSMITTER

NBC TRANSMITTER American Thrills and Japanese Spills Make VOL. 8 JUNE 1943 No. 12

Published Monthly by the "Submarine Patrol" an Outstanding Series National Broadcasting Company RCA Building, Radio City, New York • HARTFORD. CONN.-If you happen of a Jap warship— and how the coast of to he in Southern New England some Japan looks on a sunny afternoon. Tuesday evening at 6:15, tune in WTIC. “Carpenter's Mate Merl Crosbie report- AN AUSPICIOUS SERIES After a fanfare of trumpets and a few ing. Sir. I 11 tell you how it feels to a new • The most important public ser- strains of martial music, you'll hear the submarine man to steer one of our ships vice program of 1943—and one of announcer's voice reading an introduction when we re down with the fish.” the most ambitious of any year — that may sound something like this: “Electrician's Mate James Bracknell will he launched Saturday, June 5, “A Jap convoy slowly steams up the reporting. Sir. I know why a lot of Jap when Secretary of State Cordell China coast—destroyers bounce with the troops never got a shot at an American Hull opens the “’For This We Fight" waves protecting cumbersome cargo ships —and 1 11 tell you all about it." series. loaded down with Japanese loot from con- Then the stories begin to flow—stories Designed to start the public think- quered lands— off the flank in protecting that tell what dividends the American ing about peace problems without waters lies a long sleek hull just beneath people are receiving in return for their hindering the war effort, the series the surface — suddenly something spurts investment in these lads who are shooting represents an historic step forward out of the forward end — its torpedo — it the tin fish that are playing havoc with in broadcasting's service to the pub- makes a straight line for the biggest To jo's ferry service. lic. Never before have the Govern- merchantman in the line. They come to WTIC from the great ment officials, leaders of industry Suddenly you hear coming out of your submarine base at New London, Connecti- and labor, and the scholars who will loudspeaker a muffled, prolonged explo- cut — home of the Navy’s only training he directly involved in the shaping sion. When it dies down you are told that school for the submarine service. Many of of the post-war world thus spoken “The Submarine Patrol "—vivid stories of them meet for the first time on the bus directly to the people of the nation. the men in the United States Submarine which brings them from New London. The caliber of the participants in Service— is on the air. Just what they are doing at the sub the discussions and the nature of The narrators are young men in their base and why they were transferred from their subjects appear certain to at- early twenties, just back from a tour of active duty in the Pacific remain secrets. tract wide newspaper interest both duty in Pacific waters. The lads volunteer no such information, in the news and editorial columns. They step to the microphone and in and no one asks them. To the NBC affiliated stations the true Navy lingo report for duty for “The One does learn, however, that life at program represents, too. a rare op- Submarine Patrol” as follows: the sub, base begins to hang heavy after a portunity for the establishment of “Motor Machinist’s Mate Sam Kess re- time, and they are all anxious to shove off close and friendly relationships with porting, Sir. My story is about the end for enemy waters on active patrol. scores of community organizations. At meetings in New York. Wash- ington and Chicago, representatives of many national groups have expressed enthusiastic support and have promised earnest cooperation. In many cities local organizations will accept eagerly from the station ideas which will promote the program and build its audience. Libra- ries, churches, schools, civic clubs, chambers of commerce, women’s groups and many other community organizations have pledged themselves to start study groups using the broadcast material. Details of the program will he found on Page 4 of this issue. lads the States Naval Submarine Base NBC and its affiliated stations are SAILOR NARRATORS— Three from United afforded an opportunity to prove at New London, Connecticut, meet for the fust time nailing to take part in WTIC’s anew their keen recognition of the new show, “ The Submarine Patrol. From left to right : Motor Machinist s Mate Sam public service responsibilities of Kess of Brooklyn. New ) ork; Electrician s Mate James Bracknell of Henderson, North broadcasting. Carolina, and Carpenter's Mate Merl Crosbie of Seattle, Washington. (Story above JUNE 1943 3

THE DEACON WHO BECAME A JUDGE

A. L. Ashby's Career Studded With Successes in Scholastic and Business Worlds

# NEW YORK.— His full name is Aubrey

Leonard Ashby but he always signs it A. L. Ashby. To his countless friends at NBC and its affiliated stations from coast to coast, the NBC vice-president and general counsel is known affectionately as “Judge.”

The nickname did not have its origin in a courtroom. He has never worn a jurist’s robes, even though it’s likely that he could have done so. But his inclina- tions were towards corporation law. And the success he made in his chosen field can be attested not only by his long record of legal victories, but also by the great numbers of friends he has made throughout American industry.

When he joined NBC as its attorney FRIENDS OF LONG STAND!NG—A. L. Ashby , who was among the closest friends in 1929, he carried the informal cognomen of the late H . P. Davis— ‘‘the father of radio”— is shown with the radio pioneer s widow, H. of “Deac.” But Merlin Aylesworth— participating in a broadcast presentation of the H. P. Davis Memorial Awards. then president of NBC — had the exact phonetic equivalent of his nickname, even though it was spelled “Deak." So, to avoid every day, he would commute to Manhat- post of general attorney in 1929, he confusion, he was dubbed “Judge" and tan to study law at New York University, weighed the matter carefully and accepted. the name stuck to this day. where he graduated with honors, later re- “I was impressed by broadcasting’s Ashby was born in Wacousta, Michi- ceiving the degree of Doctor of Juris- power of mass communication and by its gan. His family migrated there from prudence. Fiorello H. LaGuardia — now methods of disseminating information and

England and his father, a Congregational Mayor of New York—was his classmate entertainment,” is the way he describes minister, had chosen the spot because it and served as Ashby’s campaign manager the reasons for his decision. was the center of an English settlement. when the law student ran for president of Six months after being named NBC Until he was 16, Ashby’s home was in the class. Ashby later served as assistant general attorney, he was named vice- Michigan, his family moving to Armada dean at N.Y.U. president and general attorney and, six and later to Clinton. By the time he was At Olivet he made a mark for himself years ago, he was designated vice-presi- 16, he made four trips to England, where in handling the finances of the college dent and general counsel. he attended school at Devron, Cornwall. fraternity and attracted the attention of a When he started at the old 711 Fifth

Before being ordained as a minister, his fellow member, John J. Jackson, general Avenue studios, he shared a small office. father was a Naval instructor at the attorney for the Westinghouse Electric Today he has a staff of 19 with branch Davenport Navy Yard and two cadets and Manufacturing Company. This friend- network legal offices in Chicago. Washing- under him bore the now glorified names ship led to Ashby’s going to Pittsburgh ton and Hollywood. Five of the 19 are of Beatty and Jellicoe. to join Westinghouse as Jackson’s assis- members of the NBC 10-Year Club.

Aside from his early schooling in tant. He was with the firm from 1910 to The legal department offices at Radio

Michigan and England, Ashby paid for all 1929—the year he joined NBC. City contain many evidences of Ashby’s of his education out of his own earnings. His days at Westinghouse covered the efficient tenure as legal head. The huge

He clerked in a men’s clothing store and years of broadcasting’s beginning. He was law library is perhaps the most complete this way earned enough to supply his a close friend of Frank Conrad and H. P. reference center on broadcasting law in entire college wardrobe. While attending Davis—“the father of radio”—and was a the world, and a great percentage of the Olivet College, where he was active on frequent visitor to the famous garage privately printed volumes represent the debating and athletic teams, he obtained where KDKA took to the air with Harding- pioneering work of the NBC legal staff. a Summer position at a Port Huron re- Cox election returns in 1920. Ashby, his w ife and their daughter live sort hotel. He was promoted to manager His two decades in Pittsburgh estab- in Bronxville, and. in season, his desk of the hostelry and, for seven years, re- lished him as a leading citizen as well as always has flowers from the garden he turned each Summer to resume the post. a well-known corporation lawyer. During loves to work in. He has one son—married.

After his graduation, he accepted a his Westinghouse affiliation, he served as His hobby is golfing, although he con- teacher’s post at the Prospect High School professor of law at the University of fesses that he's one of the game’s poorest in Brooklyn. After teaching from 9 to 3 Pittsburgh. When NBC offered him the players. 4 NBC TRANSMITTER

"FOR THIS WE FIGHT" MRS. FDR AIDS RED CROSS

Inter-American University Series Sets Pattern for Peace

• NEW YORK.—No name is too august prepared in cooperation with the Commis- for inclusion in ‘"For This We Fight, sion to Study the Organization of Peace, new 26-week feature of the NBC Inter- of which Professor James T. Shotwell is

American University of the Air, which, at chairman. The second group is presented the time of this writing, was scheduled to in cooperation with the Twentieth Century be opened June 5 by Secretary of State Fund, of which John T. Fahey is presi- Cordell Hull over afliliated stations of the dent. network. International aspects of the post- Most of the broadcasts will be in the war world will be studied in the first half nature of symposiums with two or more of the series and national phases of the speakers and a moderator, analyzing such same problem in the latter half. subjects as “Science,” “The United Na- “With the inauguration of this series, tions.” “World Security,” “Alternatives radio broadcasting pioneers in a new field for War.” “Food and Health,” “World of public service,” said Dr. James Row- Labor.” “Communications,” “Education.” land Angell, president emeritus of Yale “Justice and Law” and “The Role of the University and NBC public service coun- Americas.” There will be no music, no selor. who super- dramatizations, no theatrical settings for vises the series with these presentations of history in the mak- • SAN FRANCISCO. - Mrs. Eleanor Sterling Fisher, di- ing. already teeming with the drama of Roosevelt came to the studios of KPO re- rector of the Inter- real life. cently to talk over NBC’s West Coast net- American Univer- Headline personalities to be heard in- work on the splendid work being done by sity of the Air. clude David Sarnoff. president of the the American Red Cross. “This series Radio Corporation of America; Isaiah A. L. Schafer (center), manager of the marks the historic Bowman, president of Johns Hopkins Red Cross Pacific Area, and John W. opening of an era University; Harlowr Shapley, director of Elwood. KPO-NBC general manager, were in which the people Harvard Observatory; Elmer Davis, direc- on hand to welcome her and have a chat at large can hear, tor of the Office of War Information; STERLING FISHER on the joint NBC-Red Cross nurse recruit- and participate in, Thomas W. Lamont, chairman of the ment campaign. plans for peace and the future world while board of J. P. Morgan and Company; KPO. incidentally, went way over the the war is still in progress. Senator Elbert D. Thomas of Utah; Sena- top on both nurses’ aides and home nurs- “The primary objective, the winning of tor Claude D. Pepper of Florida; Anne ing recruiting. the war, will not be overlooked. When we O'Hare McCormick of The New York win the victory this time, however, we limes editorial staff; Chester C. Davis, must make certain that shall also Patton, we win War Food Administrator; James Schenectady Showmanship the peace. Our hopes for winning the president of the National Farm Union; peace are multiplied many-fold if we be- Mrs. Ogden Reid, vice-president of The • SCHENECTADY, N. Y.-WGY is gin at once to give our best thought to New York Herald Tribune; Carter B. credited with contributing immeasurably the vast problems we shall have to solve Goodrich, chairman of the governing to the success of Schenectad) County’s and to the best features of the future body of the International Labor Organiza- War Bond campaign. Never, in the his- world for which we now give our lives tion; James Lawrence Fly, chairman of tory of the county, has a campaign so far and our fortunes. the Federal Communications Commis- exceeded the quota. WG\ initiated the “If we should wait for this discussion sion; Dean Virginia Gildersleeve of Bar- drive with an outdoor two-hour show until victory is won and the binding ties nard College; Justice Owen Roberts of the which included not only air spots but a of a common cause are partially dissolved United States Supreme Court; Senator continuous promotional show introducing in resurgent national self-interest, we Warren R. Austin of Vermont; Sumner two high school bands, free rides on jeeps might well lose again the opportunity to Welles, LT nder Secretary of State; Archi- and amphibians to bond subscribers, and turn today’s blood and destruction into bald MacLeish, Librarian of Congress, an exhibition of different types of tanks tomorrow’s world of enduring peace, new and Nelson A. Rockefeller. Coordinator of fabricated in Schenectady. a daily freedom and opportunity. I nter- American Affairs. In addition. WGY presented

“It is with this serious responsibility Many other Government officials, “Have You Something for Schickl- in mind that the National Broadcasting leaders of industry and scholars of inter- gruber?” program and a second open-air

Company and its affiliated independent national repute also will he heard in the show in the shopping center. With four stations will bring to Americans every- course of the series, presenting their views other stations. WGY cooperated in a giant where these vital discussions.” on the very grave problems of planning a radio show at a local theater and also

The first group of broadcasts has been better post-war world. assisted with a War Bond dance. JUNE 1943 5

21 Years of Achievement WHO FARM HOUR HAS SIXTH BIRTHDAY For Chicago NBC Station

• CHICAGO. — WMAQ, the oldest radio station in Chicago and one of the nation’s pioneers in radio broadcasting, “came of age” April 13 when it celebrated its twenty-first anniversary. The station, then known as WGU and boasting all of 100 watts’ power, presented its first regular broadcast on April

13, 1922, from studios located in the

Chicago loop. It then was under the ownership of The Chicago Daily News and the Fair Store and managed by Judith Waller, now public service director of the NBC central division. FARM HOUR CELEBRATES—Future Farmers of America help celebrate six years the “Corn Belt Farm Hour '—one the nation’s leading agricultural shows. Today, WMAQ is a 50,000-watt unit of WHO of with studios located in two penthouse More than 2.400 guests have appeared on the series to date. floors atop Chicago’s Merchandise Mart.

It has been owned and operated by NBC • DES MOINES, IOWA.—Six years ago, tor; and Ralph Towne, executive secretary since November 1, 1931. when the WHO “Corn Belt Farm Hour" of the Iowa Vocational Agriculture De- WMAQ is known as “the station with first went on a 30-minute schedule, the partment. the firsts,” having pioneered extensively Future Farmers of America were called The group, as named, is seen left to in children’s programs, educational broad- in to dedicate the Central Broadcasting right in the above photograph. In addi- casting, play-by-play baseball reports, Company’s noon farm program. On Satur- tion. Jim Gwynn, WHO engineer, is seen music appreciation programs, radio drama day, April 17, the “Corn Belt Hour” com- standing directly behind the microphone. and what is believed to have been the first memorated the first WHO farm broadcast The April 17 farm hour marked 313 transoceanic news broadcast. Many presby again journeying to the annual F.F.A. successive weekly broadcasts. Altogether ent-day radio stars, including Fibber Mc- convention hall. more than 2.400 guests, including Cabinet Gee and Molly, Amos ’n’ Andy and Vic On the broadcast were Herbert Hoover members. State officials, sports and motion and Sade, made their first broadcasts over Mugge, Iowa officers; stars, as well as leaders WMAQ. and Robert F.F.A. picture farm and Willard Visek, of Old. Nebraska, national farm champions have been presented on In observance of the occasion. Harry F.F.A. vice-president; Maurio Gutierez. the “Corn Belt Hour.” Farm tips, forum C. Kopf, NBC vice-president and central Costa Rica farm youth now7 studying discussions of interest to all members of division manager, stated: United States corn, potato and dairy prac- the farm family, recognition of agricul- “It should be obvious to anybody in tices; General Grahl. head of Iowa Selec- tural achievement, encouraging of “good the radio business that in attaining the tive Service; M. F. Grosscup, State presi- neighbor” activities, farm safety reminders age of 21 years, WMAQ has not merely dent of vocational teachers, of Jessup. and similar items pointing toward happier ‘passed a significant milestone’ or ‘come Iowa; Herb Plambeck, WHO farm editor farm homes and more successful agricul- of voting age.’ Any organization, to suc- and holder of the honorary Iowa Farmer ture are presented on the WHO “Corn ceed as long as WMAQ has done, must be degree; Jim Chapman, assistant farm edi- Belt Hour.” of primary value to the public. The fact that WMAQ survived even its first year as a radio fledgling is indication that its tradition for serving the public was estab- New NBC A. A. Officers Sisters Under the Din lished on its founding day. • NEW YORK. - Members of the NBC • SAN FRANCISCO.—Spring prophecy; “From that time out, WMAQ has con- Athletic Association have elected the fol- KPO will soon sound like the Tower of tinued to spread its wings to the point lowing officers: Steere Mathew, traffic, Babel, with weird noises, like burbling where now, as Chicago's oldest station, it president; A1 Walker, guest relations, first brooks, warbling birds, and whistling is definitely the station that most people vice-president; Helen Kordav, personnel, sirens, pouring out of every office. here listen to most. What grew up under second vice-president; Julia Larson, audit- The reason is that 12 girl employees the common-sense programming regime ing, secretary; and Joe Kent, auditing, have signed up to take the course in sound of Judith Waller and her early associates treasurer. effects conducted by sound effects direc- has reached a maturity in the radio world The new officers were installed on tor L. J. Creekmore. With so many boys unsurpassed by any station on any net- April 30, the day the annual drive for leaving to join the forces, girls must be work anywhere.” new members was launched. Plans are trained to fill their places. At the end of WMAQ has made many notable con- under way to stage another large get- the course two of the students will be tributions to the victory effort. together in the near future. selected for work in the department. 6 NBC TRANSMITTER

BONDTIME IN THE ROCKIES

KOA Demonstrates Salesmanship and Showmanship to Help State Pass Its Quota

• DENVER, COL.—With all due credit ing trained at Camp George West, near to purveyors of the printed word, whose Denver. efforts were not slight by any means, During the course of the Second War KOA, the NBC station in Denver, dis- Loan drive in Colorado, Station KOA used played zeal, enthusiasm, ingenuity and every means at hand to stimulate interest smart promotion such as has never been in the campaign. Free time and talent were equalled here, to make the Second War marshalled and utilized for one goal—to Loan drive in Colorado the greatest sell- continually renew the appeal for volun- ing campaign in the State's history. tary subscriptions in order that Colorado

Two weeks before the start of the cam- would reach her quota of $38,379,000 as- paign. on April 12, announcement was signed by the United States Treasury De- made by James R. MacPherson, general partment. and at the same time be one of manager of KOA, to all the daily and the first States in the nation to do so. weekly newspapers in Colorado, that Gov- At the time of this writing, Colorado- ernor John C. Vivian would participate through the efforts of Governor Vivian whole-heartedly in the drive with a daily and his daily talks over KOA, plus the broadcast over KOA, announcing the SCORE BOARD - KOA’s giant billboard cooperation of all other media—had over- changing quota percentages of the leading on the Colorado Capitol grounds. How the subscribed its quota by J22 per cent. State’s counties met their regis- counties in Colorado's progress during the quota was Treasury officials in Denver and War tered on the map. The loudspeaker conveyed Second War Loan campaign. Finance Committee chairmen throughout special programs to passers-by. In a telegram to members of the Colo- the State were liberal in their praise for rado Press Association, whose officers KOA's cooperation during the Second offered their sup- of the Colorado War Finance Committee. War Loan drive. One official pointed out port, Station KOA In turn, these reports were relayed to “that in his considered opinion Radio offered all press KOA, where they were assembled into the Station KOA, alone, contributed more to rights to print daily talks given by Governor Vivian. the overwhelming success of the campaign Governor Vivian’s At the start of the campaign, KOA in Colorado than any other single effort.” remarks and stand- broadcast the ceremonies at the unveiling Midway in Colorado’s Second War ings of the leading of the master “bond quota” billboard, on Loan drive, KOA played host to Procter counties. Other April 12, the broadcast officially opening & Gamble’s “Truth or Consequences” pro- radio stations the Colorado Second War Loan Drive. gram. starring Ralph Edwards. Demand throughout Colo- A great military parade terminated at for seats to see the broadcast of this popu-

rado also were Denver’s Civic Center, which is directly lar NBC show was so heavy that Edwards GOVERNOR VIVIAN given permission to across from the State Capitol grounds. was forced to put in a third appearance pick up or rebroadcast the Governor’s Participating in the broadcast portion of on the day preceding his two regular daily comments. the opening day ceremonies were Gover- Saturday broadcasts. All three perform- To further augment the promotion and nor Vivian, Ralph Nicholas, and Major- ances were sold out. netting over $6,000,- stimulate interest in the drive, KOA General John F. Curry, Commanding Offi- 000 in the sale of Second War Loan erected a giant billboard on the State cer, Fourth District, Army Air Force Bonds. The third “Truth or Consequences”

Capitol grounds in Denver, through the Technical Training Command; Colonel program was not broadcast. Instead, it cooperation of Beall Hart, manager of the Weldon W. Doe, Commanding Officer of was the stage version of the program Denver branch of General Outdoor Adver- Fort Logan, Colorado’s oldest Army post, originally seen at the Roxy Theatre, New tising Company. The sign was 27 feet high and Mayor Benjamin F. Stapleton of York, in April. by 35 feet long. It showed county outlines Denver. of Colorado, and was used to post daily The greatest military and civilian out- Victory Voices county percentages. In every county seat door variety show ever staged in Denver a similar billboard was erected, w ith was also broadcast by KOA. Participating • LOS ANGELES.—Walt Disney’s in- American Legionnaires cooperating in in this extravaganza were military and structional films for Army and Navy per- posting daily county quota changes. civilian bands, the Lowry Field chorus, sonnel feature the voices of KFI announ- As Second War Loan Bonds were sold a choir made up of WAACS stationed at cers and commentators. Fleetwood Law- throughout the State, the quota percent- Lowry Field. Army skits, a colored Army ton. Art Baker, Pat Bishop and Ted ages as reported by the various County quartet, the Fort Logan band, heard regu- Meyers are KFI-ers whose voices are on War Finance Committee chairmen were larly on KOA, plus a description of a the sound tracks of these Disney films wired to Ralph Nicholas. State chairman troop of Army patrol dogs which are be- for America’s fighting men. )

JUNE 1943 7

RADIO BOOSTS SECOND WAR LOAN Novel Methods Employed to Increase Purchase of Bonds

Left, cinema stars Rochelle • Stations from coast to coast rallied to Hudson and June Preisser the call of the Second War Loan Drive were among the scores of notables participating in a with a series of ingenious campaigns

three-hour WEAF ( New aimed at separating patriotic Americans York I rally staged on the Mall in Central Park. from their immediate cash for the world’s That’s Jay Jostyn, “Mr. biggest bargain—a share in liberty. Stars D.A.,” listening in. of the entertainment world. Government officials and sports luminaries joined the parade of performers who out-performed themselves for LIncle Sam, the biggest

sponsor of them all. Pledges scribbled on live bombs, blackboards and the more Above, loft, Ralph Bellamy, stage and screen formal dotted line amounted to an impres- star, who spoke to employees assembled in sive total as the industry’s contribution to NBC’s huge Studio 8H. the nationwide effort.

Ed Gardner, “Archie of Duffy’s,” Frank Buck, big-game hunter, and Carol Bruce, movie star, m » CMMC during the rally at Central Park. iikiii

Recognize Hugh “Woo-Woo” Herbert and the As simple a stunt as having buyers sign their Met’s scintillating Rise Stevens in this group? names on a blackboard yields good results for

I They were on hand to launch the KPO (San WGY (Schenectady, New York . Entertainers Francisco) campaign. keep things moving.

The famous Boone County Jamboree Troupe of WLW (Cincinnati) receives a special War Bond citation from Governor John W. Bricker.

Minute Maids from the Texas College of Mines Whitey Ford, the Duke of Paducah, emceed the

are shown answering some of the telephoned Mayor William Dee Becker ( center and other WSM (Nashville. Tennessee) jamboree. Here, bond orders from KTSM (El Paso, Texas) prominent citizens helped open the successful Ford (second from left) holds bond) which listeners. KSD (St. Louis) drive. enthusiastic bond pledgees autographed. DECADE OF SE1

•

: • i

V% 1

By I K 111 JB i fm £ IliilBi 1

NBC EMPLOYEES OF TEN OR MORE YE S'

• NEW YORK. — Two hundred seventy- Board David Sarnoff, President Niles with the network for 10 years or more one members of NBC’s newly formed “10- Trammell, Vice-President and General and are therefore eligible for membership

Year Club” met the first time as a unit Manager Frank E. Mullen, and Vice-Presi- in the club. In recognition of their decade

just before the second meeting of the net- dents William S. Hedges, John F. Royal. of association with NBC. each individual work’s executive group, held in the grand 0. B. Hanson, Roy C. Witmer, Frank M. received a gold pin and a certificate signed ballroom of the Waldorf-Astoria Hotel on Russell, Frank E. Mason. A. L. Ashby, by President Trammell. As rapidly as pos-

the evening of May 5. The group, shown C. Floyd Egner, Sidney N. Strotz and sible, local branches of the club will be in the photograph above, included the several members of the board of directors. formed at each of the five remaining divi- majority of eligible employees and execu- Figures compiled by NBC’s personnel sional headquarters of the network. By- tives in the New York area. department reveal that well over 400 NBC laws will he written and regular meetings In the illustration are Chairman of the employees from coast to coast have been arranged for each of the groups. ICE RECOGNIZED

IS' STANDING LAUNCH ORGANIZATION

At the first dinner of the executive ites, was an able and penetrating analysis the day was not far distant when it would group, November 24, 1942. President of post-war radio developments by Mr. he a common occurrence for families to Trammell announced details of organiza- Sarnoff. The president of RCA and chair- spend their week-ends half way around tional changes including the formation of man of NBC’s board of directors pictured the world. several committees which would function some of the impressive economical changes Principal speakers at the meeting are

to “improve the company’s operating effi- that are anticipated when peace is de- shown in the insets. L pper left: Dr.

ciency and to simplify the handling of the clared. He predicted an era in which the James Rowland Angell, public service extraordinary burden of duties occasioned interchange of information by radio and counselor, and RCA President Dav id Sar- by the war emergency.” The highlight of the rapid global movement of peoples of noff. Upper right: President Niles Tram-

the second banquet-meeting, attended by all countries would alter completely our mell and Vice-President John F. Royal.

the “10-Year Club” and 200 other NBC- present ways of life. He prophesied that Dr. Angell was master of ceremonies. 10 NBC TRANSMITTER

Hitler Birthday Greetings A Transmitter Bio: Go Over With Big "Bang" • LOS ANGELES.—More than $320,000

in bond sales were rung up at the KFI- NEWCOMER TO AIR RANKS KECA Hitler’s birthday party broadcast, which climaxed a four-day campaign on CHALKS UP 2 BIG YEARS the Earle C. Anthony stations in Los Angeles. ARDEN X. PANGBORN A scroll bearing a cartoon of Herr Hitler was inscribed with the names of bond buyers in the birthday campaign, - Arden X. play around with student politics and • PORTLAND. ORE. When and the completed greeting. 12 feet long, of the Port- write pulp detective stories. Pangborn, managing director was delivered to Major Erwin Miller, I, affiliate, Station Pangborn returned to Oregonian land (Oregon NBC The bomber pilot at March Field, who prom- Blue outlet. in 1929, convinced that his career was in KGW. and the Network KEX, ised during a KFI broadcast to start the student at the University of Oregon, the newspaper field. He rose rapidly and was a scroll on its way to Hitler. his main interest was newspaper work. in 1932. at the age of 25, became city- Mayor Fletcher Bow-ron. of Los An- career did Only once during his college editor of “The Great Newspaper of the geles, was guest of W. B. Ryan, new- radio come in for major consideration. West.’’ The year of 1936 found him at the manager of KFI. and was presented as one That was when Pangborn was editor of executive news editor’s desk, and in 1938 of the principal speakers when KFI staged the University student daily, The Emerald. he took over the managing editorship. the special events broadcast from March of ex- As such he conceived the idea an Under Pangborn's guiding hands, the Field dispatching the birthday scroll to change arrangement between the paper paper rose from a rapidly declining circu- Herr Hitler. and the local radio station. The series of lation of 90.000 to a steadily increasing The Hitler birthday party campaign programs which resulted lasted several circulation of 150.000 copies dailv. And was one of the most spectacular of many years, but Pangborn, who in his capacity his influence still remains. One- of his pet bond-selling stunts staged by KFI during as editor announced the first program, ideas was that women w7 ere as much en- the course of the Second War Loan drive. lasted only for the first broadcast. It was titled to their special section of the news- KFI and KECA cooperated with the decided immediately following the show paper as were the men. Ice-Capades of 1943 to sell more than that his radio talents, if any, lay outside For several years, Pangborn continued $5,000,000 in bonds as admission to the the announcing field. writing pulp detective stories under his opening of Ice-Capades April 27. For the next 12 months, his contacts own name and the pseudonyms of Philip A bond slogan contest which accounted with radio were few, but his interest never Sydney and Adam King. for more than $100,000 in bond sales was lagged, and when, in March. 1941, the He moved from the newspaper field to followed by an all-day auction of a Jap opportunity came to assume management radio with few preconceived ideas of the battle flag, captured at Guadalcanal. of KGW and KEX, he promptly resigned broadcasting industry. Since his advent, as managing editor of The Oregonian, the the KGW-KEX personnel has been re- Pacific Northwest’s largest daily news- organized. program structure overhauled, NBC Feeds Public Service paper. to accept the new responsibility. salaries generally increased and several Shows to School F-M Unit Arden X. Pangborn (the “X” is an technical advances made. assumed initial) was born on groundhog That Pangborn was immediately ac- • CHICAGO.—Sustaining public service day in 1907 in the State of Kansas, but cepted by the industry is indicated by the programs of special interest to children has spent over 30 of his 36 years in fact that before he had been in radio a are being furnished by the National Oregon. year, he was elected the Pacific Coast Broadcasting Company to WBEZ, new At 18, he joined the staff of The Ore- representative on the first NBC planning frequency-modulation station put into op- gonian as a sports writer, but left shortly and advisory committee, representing eration April 18 by the Chicago Board of to continue his schooling. Oregon. Washington. California. Nevada. Education. This represents a new phase of Working his way through the Univer- Arizona and Hawaii. At the end of 1942, NBC public service activity. sity of Oregon proved to he a combina- Pangborn was reelected to the committee The broadcasts, heard at various inter- tion of several jobs for Pangborn, which for a second term. vals by Chicago school children, are pre- left him admittedly short of study time. He “Pang,” as he is known by his staff, sented Mondays through Fridays from for daily was sports correspondent three co-workers and friends, married Marie 11:30 a. m. to 2:30 p.m. (CWT I . Arrange- newspapers, assistant publicity director Mathison of Portland in 1932. They have ments for the cooperation of NBC in this of the university, and editor of the college two children. Kim and Mary Alice, the educational project were made by Judith daily. He admits having enough spare eldest not yet four. They have two great Waller, public service director for the time to write articles for a fashion maga- enthusiasms — phonograph records — of NBC central division, and George Jen- zine, edit a weekly automobile page, write which they have some 3.000 scattered nings, chairman of the radio council of and syndicate a column of book reviews, around the house — and New York City. the Chicago public schools. JUNE 1943 11

RADIO'S GREAT PURLIC SERVICE ROLE Record Milwaukee Radio Gate Achieved by WTMJ Dr. Angell Sees Need for an Increased Effort to Aid # MILWAUKEE, WIS.—When 400 per- Listeners and Industry sons pay over $100,000 to see a single hour-and-a-half phonograph record pro- • CHICAGO.—Greater service to the pub- He urged the radio leaders to find room gram, that’s proving broadcasting popu- lic through better writing, programming in their station schedules for some pro- larity to the nth degree. And when Mil- and direction must be radio’s goal if grams aimed at groups known to be rela- waukeeans, who have thronged to WTMJ’s broadcasting is to succeed in aiding the tively small, but highly important. popular “Rumpus Room” for more than war effort and in surviving through to the “It will mean segregating a reasonable 350 nights without paying a cent for ad- peace years which will follow, it was de- amount of good time for programs con- mission, suddenly decide to pay as high clared by Dr. James Rowland Angell. ceived on a truly high level of intelligence, as $2,000 a seat for one program, there NBC public service counselor, and presi- art, wit and humor,” he said. “Whether must be a reason. dent emeritus of Yale University, in an such programs are sponsored or not is of Designed as one of The Milwaukee address before the National Association relatively minor consequence, providing Journal station’s outstanding efforts in the of Broadcasters during the recent conclave the quality is sufficiently fine.” Second War Loan drive, the gala May 1 in Chicago. Dr. Angell concluded his remarks with “Rumpus Room' session was successfully Declaring that broadcasting must serve a statement of his belief that the broad- planned and promoted by Johnnie Olson, the public in a “public-spirited and im- casting industry was fully capable of meet- genial m.c. of the six-night-a-week record aginative way,” Dr. Angell stated his con- ing its obligations to the public, and must program. viction that unless service to the public is now pursue such a course so that at no All tickets to the special program were maintained as a major broadcasting ob- future time can it be fairly accused of doled out on a War Bond basis, all of jective, the industry itself and all those slighting public interest. The immediate which were pledged through telephone whose interests are connected with it in- objective, he explained to the convention, calls direct to the nightly “Rumpus Room” evitably will suffer. was to lend total might to the winning of headquarters in WTMJ’s television studio. “The generation coming into power is the war, and to so conduct itself as a No rmally attracting overflow crowds everv going to demand the best that our in- medium of public service that it will exist night, this special “Rumpus Room” was genuity and brains can give, and whoever in the peace as a monument of free Ameri- expected to draw an audience requiring stands across the path in such matters is can enterprise. the use of the big auditorium studio in likely to be run over and hurt, if not de- His views were received enthusiastic- Milwaukee’s Radio City. The 400 seats stroyed.” he declared to the assemblage. ally by the radio assemblage. were split into three War Bond groups: Choice front row' spots at $500 and two

other sections for $100 and $50 bonds. It was a sell-out— and every single bond was pledged, delivered and paid for! Before the May Day “Rumpus Room,”

Johnnie Olson's smooth patter and platters had already accounted for $150,000 from two previous War Bond projects, which, teamed with this latest $100,000. hikes the Olson grand total to a quarter million dollars! In addition to Johnnie Olson’s consis tently popular chatter, the program also featured the famous Stroud Twins—Clar- ence and Claude— and Joe Reichmann. The $100,000 May Day “Rumpus Room” was not just the largest WTMJ

box-office on record; it was the onlv box- office in the station’s historv. No admit- tance charge, in any form, has ever been made for a Milwaukee Journal station

WEIGH RADIO'S WAR ROLE—Byron Price (left), director of the Office of Censor- audience program. ship, and Dr. James Rowland Angell, NBC public service counselor, ivere two of the Thus, WTMJ added its name to the speakers at the recent National Association of Broadcasters meeting in Chicago. Dr. long list of stations putting across bril- Angell learned the industry leaders that radio must give the public greater service in liant War Bond campaigns. The goal programs if it is to fulfill its obligations in winning the tear and in carrying through reached by “Rumpus Room " is a patriotic to the peace that will follow. (Story above) feather in WTMJ’s cap. 12 NBC TRANSMITTER

Obtain Gifts for Fighters Through Radio Campaign

• SAN FRANCISCO.— Sponsored by the Powerful Rochester Voice National Maritime Union, KPO, the Tele- news Theater and The San Francisco Joins NBC Basic Network Chronicle, the “Gifts for Fighters” campaign got under way here April 24 with a • ROCHESTER, N. Y.—Fifty-kilowatt weekly series of 15-minute Saturday after- WHAM, prominent dear-channel noon broadcasts over KPO. (1,180-kilocycle) unit of the Stromberg- Merchant seamen launched the pro- Carlson Manufacturing Company, was gram when they saw American soldiers, added to the roster of the NBC basic sailors and marines in far outposts of the network as a regular outlet on May 1. world without such recreational facilities WHAM has been available to NBC as books, phonographs and radios, and network advertisers during the past two such conveniences as cigarettes, watches, years, subject to recapture on a 28-day clocks, stoves and heaters. The crew mem- basis only. Since May 1, however, it be- bers of one of the cargo ships held a came permanently available to all NBC meeting, decided to answer for as many advertisers that had been using it. The of these items as possible, to give up space WHAM facilities will be offered to ad- in their own quarters to transport the ditional NBC advertisers at the earliest gifts, so as not to take space needed for possible date. arms, ammunition, food and other mate- Ipi This new addition to the NBC sta- riel of war. tion roster brings to 25 the number of The first story told on the weekly 50,000-watt stations associated with “the series was that of able-bodied seaman Ben network most people listen to most.” Lemon, who was on one of the first ships William H. Fay, Stromberg-Carlsori that went to the South Pacific immedi- vice-president in charge of broadcast- ately after war had started. Lemon was ing, and John H. Lee, WHAM’s general interviewed by KPO Announcer Bill manager, guide the operations of the Roddy, who himself joined the Merchant powerful addition to the NBC family. Marine a few days later. Fay started in radio as a singer on Lemon told how his own crew supplied WGY, Schenectady, later transferring portable phonographs, with 50 records for to WMAK, Buffalo, where play-by-play each machine, 75 cases of soft drinks, 10 baseball announcing was one of his cases of cigarettes, and 20 tons of back- chief assignments. He came to WHAM issue magazines. in 1927 and was appointed general man- The Telenews Theater is the receiving ager of the transmitter the following depot for contributions. year, continuing in that capacity until October, 1942, when he was promoted to his present post. WGKV Promotes Contests General Manager Lee is a native of Paterson, New Jersey. He spent many In Novel Promotion Show years in show business prior to coming • CHARLESTON, W. VA.-In an effort to WHAM in 1928 to do bit parts on to stimulate interest in local and NBC dramatic shows. In 1929, he was made contests and premium offers, WGKV, of a member of the announcing staff and this city, has inaugurated a new series of later became a production director. He weekly shows titled “Dollars and Sense.” was subsequently named assistant gen- Programs are being handled by Julius eral manager, a post he held until Glass, WGKV promotion director. last October, when he became general Details of all contests are outlined and manager. winners are announced and interviewed if they come from the area in which the pro-

gram is heard. A release listing all con-

tests and offers is sent to listeners on written request. The series proves to be valuable both as promotion and entertainment. JUNE 1943 13

KDKA GARDEN SETS THE PACE FOR PITTSBURGHERS New Clock Control System Aids Network Operations

• CHICAGO.—A new clock control sys-

tem so accurate that it will vary hut one- third of a second daily from the time signals of the United States Naval Ob-

servatory has been put in operation in the

offices of the NBC central division in Chi-

cago. The system is patterned after the

one at Radio City, New York, and was installed under the supervision of Howard C. Luttgens, the central division’s chief engineer. The need for a method of clock control independent of the alternating-current power supply lines arose from the heavy demands for electricity from war indus-

tries. As a result, the deviations in alternating current from the standard 60 cycles per second became pronounced enough to cause the time in key NBC stations to Scene at the ground-breaking of the KDKA-Pittsburgh Press Victory Garden. Behind vary by several seconds. Hence, a method the mike is KDKA Announcer Ed Shaughency. At the right is KDKA Farm Director of time control entirely separate from the

Homer Martz. Mrs. Edivard Pitcairn is handling the tractor. public power supply was devised to eliminate confusion in switching operations • PITTSBURGH, PA.-The Model Vic- victory garden, guided many others in between the divisions. tory Garden located on a vacant lot in the their initial gardening endeavors. The new system is based on the use of heart of Pittsburgh and sponsored by The Through both agencies, the KDKA a special tuning fork in a vacuum cham-

Pittsburgh Press and KDKA, has taken farm director stressed the elements of suc- ber which is incited by current to vibrate vegetable raising out of the “hit or miss” cessful crop production—what to do, how at a frequency of 60 cycles per second. category for countless amateur gardeners. to do it, and what to anticipate. He fore- The tuning fork signal then is amplified Instead, the model plot has served as warned the inexperienced of impending to 200 watts and fed to the various studio a guiding light after which many garden- “hugs and blights” so that they might pre- clocks. Storage batteries will be used if ing neophytes have patterned their plots. pare to subdue the scourge. Remedies the public power supply should fail.

With a definite wartime trend toward were suggested for problems peculiar to the home growing of foodstuffs, the model gardens in certain locations. garden was conceived as a genuine public Today, Martz’s mail from garden initi- U.S. Armed Forces Abroad service to the “uninitiated.” Numerous ates reveals that countless victory gardens queries received by Homer Martz, KDKA within the Pittsburgh area are “growing Get Sports News Via WBOS farm director, indicated many were un- up together.” With the first yield of some © NEW \0RK.—The English section of familiar with the “feel” of the hoe and vegetables in the immediate offing, the the NBC International Division has in- rake, and unprepared to cope with the KDKA farm director now is directing his stalled a special sports news ticker service urgent food emergency. fellow gardeners in the methods of rota- to provide the American armed forces in A broadcast on KDKA from the gar- tion of crops and second planting. the British Isles and North Africa with den scene itself marked the ground break- Soon Martz and young Pittsburgh Press the latest baseball returns. Last minute ing for the vegetable laboratory. While an “Rangers” and “Rangerettes,” who have scores are now transmitted daily without audience of city gardeners watched the served as assistants in furthering the loss of time to shortwave listeners over procedure, Martz described the plowing, model victory garden, will be rewarded Station WBOS, Boston. harrowing, and other activities. with the first edibles materializing from This is one of three special sports Since the dedication of the plot, Martz their garden ventures. show’s presented daily by the English sec- has utilized KDKA and The Pittsburgh The crop will be given to the Pitts- tion for the benefit of our fighting men Press to inform distant beginners of the burgh Children’s Hospital, which donated overseas. The opening program each day progress of the model garden under his use of the lot which the model plot adorns. is a review of the preceding day’s sports personal supervision, and to advise them There, the vegetables and greens, so vital results. The second offering is a brief re- concerning their own victory gardens. to health and happiness, will help feed port on baseball with highlights on other His weekly feature articles on the gar- 150 sick and maimed children whose well athletic activities. den pages of The Pittsburgh Sunday Press, being depends largely on wholesome, well- These programs supplement a long list together with a detailed map of the model balanced food. of shows on the service men’s schedule. 14 NBC TRANSMITTER

San Francisco Honors KPO WFBG Head Named to Two And Prize-Winner Sponsor Broadcasting Group Posts

• SAN FRANCISCO. — Three important • ALTOONA, PA. — Roy F. Thompson, West Coast radio events were celebrated managing director of WFBG, was honored at a single dinner here on April 20 when on March 20 at the Third District meeting the San Francisco Chamber of Commerce of the National Association of Broad- acted as host in honor of KPO’s twenty- casters by being elected director represent-

first anniversary, the presentation of the ing Pennsylvania, Maryland and Dela- General Electric Merit Award to KPO. ware. He also was chosen president of the and the receipt of the George Foster Pea- Pennsylvania Association of Broadcasters body Award by the Standard Oil Com- for the duration of the war. pany of California for the twin programs Thompson became associated with —“Standard Hour" and “Standard School radio when WFBG opened in 1924. Prior Broadcast.” to that, his field was telegraphy. He was Ernest Ingold, president of the Cham- a Western Union operator at the age of John W. Elwood (left), KPO manager, ber of Commerce, presided at the dinner, 15 and later pounded a key for the Asso- and NBC V.P. Sidney Strotz tackle the KPO while Hal Burdick, author and producer ciated Press. In turn, he officiated over the anniversary pastry at the dinner. of two NBC Pacific network serials, acted dot-and-dash clicker of a New York Stock as master of ceremonies. Among the Exchange brokerage wire. is active in speakers were Mayor Angelo J. Rossi of for the most perfect broadcasting service The WFBG head many

San Francisco; Junius C. Smith, advertis- rendered last year by any station in the community projects, serving as president ing manager of Hale Brothers department country, with only 12 seconds of radio of the Greater City Baseball League and

store; William D. Chandler, managing time lost during an entire year’s broad- director of the Kiwanis Club, the local editor of The San Francisco Chronicle; casting. Red Cross chapter and the tourist pub- and H. D. Collier, president of the Stand- Speaking for KPO were Sidney N. licity committee of the Chamber of Com- ard Oil Company of California. Strotz, NBC vice-president in charge of merce. He directs radio publicity for the Joseph H. Jackson, Peabody Commit- the western division, and John W. Elwood, Blair County War Bond Committee and tee member and book and drama re- general manager of KPO, San Francisco. serves as chief air raid warden of his city viewer of The Chronicle, made the Pea- The growth of radio and of KPO, and county. body Award to Standard Oil for the within the span of one generation, was company’s twin NBC programs. Mr. Col- dramatized in a 45-minute program writ- SHE'S PRIVATE PATRICK NOW lier accepted for Standard Oil. ten and produced by Don Thompson. A • SAN FRANCISCO.— Clare Patrick, for- Raymond M. Alvord. commercial vice- cast of 13 radio actors participated. Russ mer music rights director of KPO, left president of the General Electric Com- Thorsen was narrator, and Archie Presbv for Fort Des Moines, Iowa, recently, pany, awarded the G.E. Merit Plaque to and John Grover, both of the KPO an- where she will take the officers' training KPO chief engineer George Greaves. nouncing staff, played important roles. course for the WAACS. Miss Patrick was The Standard Oil programs were chosen Grace Cooper, Armand Girard, Rod Hen- with NBC 12 years. for “outstanding entertainment in music.” drickson, Sally Thorsen. Lu Tobin. Bert The G.E. Merit Award was made to KPO Horton, Earl Lee, Patsy McEwen, Ray Lewis and Everett Glass comprised the $1,000,000 ANTHEM

rest of the cast. Some of KPO’s historical broadcasts were dramatized, such as the lighting of Treasure Island at the opening of the Golden Gate Exposition, the opening of the Bay Bridge, and the broadcast report on the crash of the dirigible Macon. Carl Kalash, once a boy violinist with

Meredith Willson’s orchestra when it played over the KPO airwaves, directed his own studio orchestra in several “memory” numbers and in Willson's best known composition, “Thoughts While Strolling. William T. Grant (left) receives Arturo The program ended with, “On KPO’s Toscaninis manuscript of “ The Star Span- twenty-first anniversary, every facility of R. M. Alvord (left). General Electric com- gled Banner” from NBC President Niles this station and every man and woman mercial vice-president, congratulates George Trammell after bidding a million in War Greaves, KPO’s chief engineer, for the sta- working here is dedicated to the winning Bond purchases for the Kansas City insur- tion's technical achievement. of this war.” ance company he heads. JUNE 1943 15

CBC Executive Borrowed by PATRIOTIC SONG CONTEST lamaica for Radio Survey EXTENDED UNTIL OCT. 31 • MON'I REAL, OLE. — Dr. Augustin Frigon, assistant general manager of the

• NEW YORK.—Extension of the closing Canadian Broadcasting Corporation, re-

date for the patriotic song contest jointly cently spent two weeks in Jamaica to make conducted by NBC and the National Fed- a radio survey. eration of Music Clubs has been an- For some time, Jamaican authorities nounced by the sponsors. The contest will have been considering the extension of now continue until October 31, 1943. broadcasting services on the West Indian

In a statement issued during National island. The Government of Jamaica re- Music week, when the song was to have quested the Department of External Affairs

been premiered, Mrs. Guy Patterson Gan- at Ottawa to approach the CBC in obtain-

nett, president of the federation, said that • LITTLE ROCK, ARK. - Two former ing its help. continuation of the contest represented the radio personalities from different sections Dr. Frigon was loaned to the Jamaican unanimous decision of the judges, Leo- of the United States are putting in a Government to advise on the type of pold Stokowski, Lawrence Tibbett, Ernest “Word for the WAACS' daily over Sta- organization best La Prade and Major Howard Bronson, tion KARK. suited to the island, music officer of the special service divi- Captain Martha Rector, left, instituted both from technical sion of the War Department, and of the the five-minute broadcast over KARK and administrative contest chairman, Rhea Silberta. early in January, and Corporal Glenna points of view. He Failure of the judges to find a suitable Curry, right, has been carrying on for made a general manuscript was attributed to the limited several weeks since Captain Rector was study of the situa- time allowed composers. named State recruiting officer. tion and his advice The type of song sought is one of easy Before joining the WAACS, Captain and experience range, adaptable for community singing; Rector handled all radio work for the were made avail- with original words and although music, Roanoke (Virginia) Junior League, in- a b 1 e 0 1 ° c a 1 DR. AUGUSTIN FRIGON \ the two need not be written by the same cluding direction of the radio series for authorities. person; and of such inspirational quality children over WI)JB. She was also a mem- In this work, he carried out responsi- as to capture the interest and enthusiasm ber of the WDJB Dramatic Guild. bilities similar to those he performed with of large masses of people. Corporal Curry started her radio career the Air Commission in 1929 which was Terms of the contest, which is open to eight years ago in San Francisco. appointed to examine into the broadcast- any resident of the United States, remain ing situation in Canada and make recom- as originally announced. A composition of BIRTHDAY GREETINGS mendations to the government as to future two to three minutes' performing time, administration, management, control and which has not been previously published, financing. publicly performed under professional Following completion of Dr. Frigons auspices or awarded a prize in previous report, it was anticipated further steps competition, should include both words may be taken in which the organization and music, and the latter means a fully of a broadcasting system for Jamaica harmonized piano accompaniment. Each may develop as part of a more extended entry must be sent under a nom de plume system covering the West Indies. and accompanied by a sealed envelope containing full name and address of the composer, brief biography and list of Bound to Have Words previous compositions, if any. • CHICAGO.—When an announcer weds

Manuscripts should be sent to Rhea an announcer, that's news! It's not likelx Silberta, 200 West 57th Street, New York, to happen again within the immediate N. Y., w ith return postage enclosed. future, because when Louis Roen made The awards will be as originally an- Elizabeth Hart Mrs. R. on April 24. he nounced: a premiere over the NBC net- took the only feminine announcer in the work and publication by Mills Music. Inc., studios. on a royalty basis. The judges reserve the M iss Hart has been a member of the right to withhold these awards if no com- NBC announcing staff since 1938. and position of outstanding value to the war Roen has been a staff member since 1933. Dr. James Rowland Angell, NBC public effort is discovered. The wedding took place at Waukegan. service counselor, glances at a greeting card Amateur and professional composers at a cocktail party in observance of his Illinois, in the home of City Attorne\ are encouraged to participate. seventy-fourth birthday. Harry Hall, a schoolmate of Miss Hart. We Asked: "What Station Do You Listen to Most?" And This Was The Reply:

U.S. OUTSIDE 412 CITIES* TOTAL U.S.A. NIGHTTIME 412 CITIES

NBC 51.8% 51.7% 51.8%

Second Network 23.5% 25.4% 24.5%

Network C 6.3% 7.6% 7.0%

Network D 12.5% 10.0% 11.2%

Other Stations 4.5% 4.2% 4.3%

Non-Listeners 1.4% 1.1% 1.2%

Total 100.0% 100.0% 100.0%

NBC'S ADVANTAGE 120.4% 103.2% 111.0% OVER SECOND NETWORK

U.S. OUTSIDE 412 CITIES* TOTAL U.S.A. DAYTIME 412 CITIES

NBC 30.2% 40.2% 35.5%

Second Network 22.6% 23.5% 23.1%

Network C 9.7% 11.4% 10.6%

Network D 14.4% 9.9% 12.0%

Other Stations 11.5% 10.4% 10.9%

Non-Listeners 11.6% 4.6% 7.9%

Total 100.0% 100.0% 100.0%

NBC'S ADVANTAGE 33.3% 71.3% 53.7% OVER SECOND NETWORK

All those Cities in the United States Source: NBC All-County Survey with a population of 25,000 or more IN THIS 2 NBC TRANSMITTER

NBC TRANSMITTER RADIO'S PRIME REQUISITES VOL. 9 AUGUST 1943 No. 1

Published Monthly by the Angell and Nenser Give Pointers to Chicago Institute National Broadcasting Company

RCA Building, Radio City, New York • CHICAGO.—Citing radio as the great- prime requisite of radio, Menser said

est force the world has ever known for there always is a need for creative and MUSIC AND INDUSTRY informing people instantaneously. Dr. performing talent in the industry to avoid James Rowland Angell, NBC public ser- dullness, which is the greatest crime in • The signing of the NBC Sym- vice counselor, cautioned students of the broadcasting. phony Orchestra to a full year's second annual NBC-Northwestern Univer- The institute continued through July sponsorship on the full NBC net- sity Summer Radio Institute that people 31 with classes in public service pro- work hy General Motors was an in radio hold a public trust and are ex- grams, announcing, acting, continuity event accorded considerable atten- pected to act accordingly. writing, directing techniques, control room tention hy the press, the public and Dr. Angell addressed the 135 students techniques and news broadcasting. the advertising world. of the institute at a dinner meeting open- A full scholarship will be awarded to Samuel Chotzinoff, manager of ing the 1943 classes. He warned that be- the student chosen as outstanding in the the NBC music division, in pre- cause of the power of radio it must be institute. Miss Ann Keith of Pough- dicting “a year of unprecedented used continually in the public interest and keepsie, New York, was the 1942 winner. musical achievement” for the G.M. those joining the industry have the duty sponsored series under the leader- to see that it is done. ship of world-famous conductors, • NEW YORK. - Frank E. Mullen, NBC He further explained that broadcasting declared that sponsorship hy so vice-president and general manager, ad- has come to play so important a part in great an institution proves that dressed the Summer Radio Workshop of American life that it is highly desirable radio has so enlarged the public New York University on July 15. His to have the men and women who conduct which listens to good music that in- topic was “Private Enterprise and Radio’s the enterprise broadly trained and ade- dustry now finds it advantageous to Future.” quately equipped with the various tech- address itself to that group. The Workshop, an annual feature spon- niques which radio requires. “In effect,” Chotzinoff declared, sored by the university and directed by Clarence L. Menser, NBC vice presi- “radio has pioneered with such suc- Robert J. Landry, was scheduled for six dent in charge of programs and first of cess that symphonic literature has weeks beginning July 6. six speakers addressing a series of semi- become a necessity to millions of nar meetings in connection with the insti- people in the United States. Recog- tute, pointed out that the public only ® SALT LAKE CITY.-Clarence L. Men- nizing this fact. General Motors, wants to be entertained and is more in- ser, NBC vice-president in charge of pro- searching for entertainment that terested in good, honest conversation in grams, was one of the speakers at the might best symbolize its own vast drama than any effort to present a so- recent Inter-Mountain Radio Conference. achievements in commerce and the called classic. The conference was conducted under the war effort, chose the NBC Sym- Declaring that “interestingness” is a auspices of the University of Utah. phony.” Arturo Toscanini and Leopold Stokowski will divide the Winter concerts and Frank Black will he "INFLATION" ARRIVES the featured Summer conductor. • FARGO, N. D.—Take note (eighty- eight of ’em in fact) of the tiring in- THE BIG PARADE fluence women have on pianos. The • Once again, NBC has launched a accompanying photograph reveals a Parade of Stars. This is the third WDAY studio baby grand equipped promotional campaign of the series with balloon tires. Reason: it facili- and there is every indication that it tates moving the piano with ease so will be the biggest and best to date. that women studio workers can push Radio is a medium that speaks for the instrument around at will. But itself—literally and literately—and what’s that— a man pumping air into NBC, with its array of stars who the tire? Yes, it is. And it all goes to time and time again have topped prove that— war or no—women studio the nation’s leading polls, is using workers still need a bit of masculine the greatest promotional means at aid in keeping studio pianos rolling. di- its command, namely the stars them- Ken Kennedy, WDAY program selves, to help make each NBC sta- rector, is at the pump and Marjorie tion’s call letters the most “called- Moore, staff vocalist, at the keyboard. for” letters on listeners' dials. AUGUST 1943 3

NBC PARADE OF STARS, BRIMMING WITH SHOWMANSHIP, GETS OFF TO BIG START

• NEW YORK. -NBC’s “Parade of which permits program managers to com- Stars.' the third in a series of effective bine their transcriptions to build broad- program promotion projects, will be in casts of any length from one-minute to a the hands of affiliated stations sometime half hour or longer, and designs for post- in August. Like its predecessors — the cards for mailing to listeners in the sta-

NBC Fall Parade of Stars ( August 19421. tion’s area. and the “NBC 1943 Parade of Stars'" The portfolio is printed attractively in (January 19431, the new offering has a striking combination of red and purple been conceived with a triple objective, inks on a pastel gray background. Its namely, to create interest in network pro- dimensions of 25 by 14 inches were chosen grams; to strengthen the position of to accommodate the car cards which com- affiliated stations in the communities they prise one of the promotion pieces. Color- serve; and to build audiences for spon- ful sketches, carrying out the Star Parade sored broadcasts. motif, appear on the cover and throughout Basically, the new Star Parade consists the pages. of recordings specially made for the pur- One of the promotion items which is pose by more than 40 of NBC's top rank- expected to be widely used bv local sta- ing features. Scripts, announcements and tions is a glossy print of “Starface,” whose a complete array of promotional material gleeful countenance appears on this page. MEET STARFACE! - The sky’s the limit including mats, photographs, newspaper Among the programs and artists who for showmanship in NBC's new Parade of advertisements and novelty ideas, accom- have made special recordings for the Stars. The star-spangled promotion is of) to pany the recordings as essential adjuncts Parade of Stars are: “Cities Service.” a rousing start led by this smiling lad. to make the drive effective. “Voice of Firestone,” Bob Burns, “Mr. In contrast to the previous Star D. A.,” “Salute to Youth,” “Maxwell The timing of the campaign is ideal. Parades, the current material is intended House Coffee Time,” "Mr. and Mrs. Soon after the stations receive portfolio for use throughout the year. Earlier Star North,” “Grand 01’ Opry,” Fred Waring, and recordings, established programs and Parades were dated for specific periods. “Sealtest Program,” “Ellery Queen.” their stars will be returning to their cus- Th is feature permits the future issuance “Carnation Contented Hour,” Ginny tomary spots on the network’s regular of supplementary recordings and scripts Simms. “Million Dollar Band,” “Can You schedule and the broadcasts of Parade as the campaign develops. Top This?.” Bill Stern, “Cavalcade of programs, calling attention to the re- The new portfolio, which contains only America,” John W. Vandercook. “The appearance of these features, w ill provide the promotional items, is smaller than Open Door.” “Time to Smile,” “Those We helpful service to listeners and expand the previous releases and therefore more con- Love,” “The Aldrich Family,” “Dr. I. Q..” audiences which sponsors alreadv have venient to handle. Recordings are supplied and “One Man’s Familv.” acquired in recent years. in two individual albums instead of being Reports submitted to NBC following enclosed within the portfolio. This format the first Parade of Stars revealed wide was selected in order to provide stations usage of the promotional project. Over 25,000 Platters Roll In with the transcribed programs in perma- 7,500 broadcasts, including full-time As Patter Rolls Out nent form. shows and spot announcements, were built WTMJ The volume of promotion matter pro- from the material supplied. Time allotted • MILWAL KEE. WIS.—Using the same duced to equip portfolios for the 125 NBC to these special features totalled 314 hours telephone-pledge method which brought stations is impressive in extent and indi- or nearly 20 full broadcasting days. in well over $250,000 in War Bonds, cates the thoroughness of plans for the Newspapers gave the campaign prominent Johnnie Olson, pilot of the popular project. mention in full page rotogravure sections, “Rumpus Room” show, is currently piling Nearly 25,000 mats of stars and pro- and one Pennsylvania station used the up stacks of old phonograph records to gram groups and 6.000 mats of one- and recordings as the principal attraction in be picked up by the Milwaukee Red Cross. two-column advertisements have been pre- its display booth at the local countv fair. His drive passed the 19.000 mark at the pared. These display ads, covering both Because of the broadened scope of the time of this w riting and the goal of 25,000 afternoon and evening programs, are de- new Parade of Stars and the eagerness of old disks was expected to be realized. signed to call attention to the broadcasts stations to continue the positive program Olsons one-man campaign w a s built up from the portfolio of scripts and building effect of the first two campaigns. launched a few weeks ago as the result of recordings. NBC is convinced that affiliates will re- a single one-minute spot announcement. In addition, the Star Parade portfolio port far wider usage of the current pro- The amazing result of this one-evening contains press releases, a series of scripts motion piece. shot was a total of 860 records. 4 NBC TRANSMITTER

SPOKESMEN FOR NBC

Network Story Told to Varied Groups by Employees on Reorganized Speakers Bureau

• NEW YORE. - C ivic groups, conven- the industry’s latest developments. But her as an aid to the entire network, trans- tions, local clubs and schools are better supervision ends at that point. Once a lec- portation difficulties due to the war are

informed today on the history and accom- turer faces his audience he is on his own. limiting the scope of its activities. As a plishments of NBC because of the activi- He may confine himself to the assigned consequence, the bureau must now depend ties of the network’s speakers bureau. subject or, if the situation seems to re- to a greater extent on affiliated stations The bureau has existed since 1939 but quire another approach, he may discuss to supply speakers for bookings within the its possibilities were not fully exploited radio broadcasting in any way he chooses. stations’ own areas.

until 1942 when a Recognizing that NBC’s representatives Mrs. Doris Corw ith. working under the directive signed by may not always be seasoned orators, the direction of Dr. James Rowland Angell.

Vice-President and speakers bureau is preparing a loose-leaf NBC’s public service counselor, continues General Manager manual which will outline the company’s to carry out her specialized speaking Frank E. Mullen basic policies and explain the scope of schedule, but the records of her frequent

established it as a some topics. The manual also will suggest appearances before civic and educational specific agency in the most effective ways of impressing groups are included in reports submitted NBC’s public ser- audiences. by the speakers bureau. vice program. At Because the bureau has been newly or-

that time, Mullen ganized. every assignment is used as a announced the re- guide to future operations. Each speaker SETS FOR RED CROSS

ALBERT E. DALE organization of the is asked to fill out a form giving informa- bureau under the direction of Albert E. tion on the size and composition of his

Dale, manager of the department of in- audience, its response and the general tvpe

formation, with Anita Barnard as super- of questions that are asked at the conclu- visor. Since then, representatives of NBC sion of his talk. have been appearing with greater regu- According to Miss Barnard, favorite

larity before gatherings from coast to topics of audiences cover the full gamut

coast, to discuss the network’s history and of radio. However, it has been found that policies and the company’s many con- the inside story of radio has a general tributions to the nation's welfare. appeal, with a widespread interest shown

In its present revised form, the currently in daytime serials and programs speakers bureau does not wait for calls directed to children. upon its services as it did prior to 1942. Much of the success of the bureau is

Realizing the growing desirability of pre- due to the extensive radio experience of senting NBC’s story before interested its supervisor. For eight years, beginning • CHARLOTTE. N. C.-A frantic call for groups, Miss Barnard now seeks out im- in 1932, Miss Barnard was a correspon- radios recently came from the Red Cross portant audiences for her roster of dent in NBC’s audience mail department. Gray Ladies for the Camp Sutton and speakers. From October to May — the There she acquired a first-hand knowledge Morris Field Base Hospitals. The boys active post-prandial season — she combs of the desire of the radio audience for wanted to hear w hat was going on outside lists of conventions and meetings for suit- general information about broadcasting. their small infirmary rooms. able bookings. She has discovered a lively In 1940. she was moved to the informa- WSOC’s Early Riser's Club went to demand for volunteer Demosthenes who tion department as manager of correspon- work with announcements. The results possess a knowledge of radio’s many-sided dence, later becoming director of the de- were marvelous. People in Charlotte and operations through close association with partment. Her appointment to her present Mecklenburg County immediately started the industry. post coincided with the executive order calling WSOC donating old sets no longer The bureau functions on an intra-net- reorganizing the bureau. in use. Then came the huge task of repair- work cooperative basis. Department heads The scope of the speakers bureau is ing these sets. The station came to the and station executives are asked to regis- expressed in a report compiled by Miss rescue and donated all parts costs and the ter the names of employees who possess Barnard for a typical year’s schedule. In engineers contributed their time. Chautauquan ability. After assigning a analyzing the bureau’s work she sum- The set salvagers, from left to right lecture date which coincides with the marized its accomplishments as follows: above, are: L. L. Caudle, chief engineer; speaker’s subject. Miss Barnard discusses “Fifty-six speakers from 11 depart- Pete Mallard and Bill Lineberger, staff the proposed text with the speaker and ments presented 203 talks on 21 general engineers, and Dewey Drum, m.c. of the makes suggestions based on her long ex- topics before 176 organizations in 82 Early Riser's Club. Another engineer, perience in radio. Above all. she aims to cities of 19 states.” Tom Brandon, also helped but was not to have speakers tie-up their topics with Although the speakers bureau operates available at the time the picture was made. :

AUGUST 1943 5

OHIO GOVERNOR HONORS WLW MEN IN ARMED FORCES Movie-Radio Guide Poll Gives NBC Top Honors

• NEW YORK. — Another sweep for NBC programs and favorites!

Nine out of IB first places in Movie-

Radio Guide s annual “Star of Stars” poll went to NBC programs and stars! The

remaining first places were divided among the other three national hookups and free-lance radio performers.

Movie-Radio Guide’s poll of listeners thus confirmed other fan and editor polls earlier this year. All polls gave NBC overwhelming victories.

Boh Hope scored top place in three classifications. He was voted “Star of Stars,” he was named “Best Comedian,” and the Pepsodent show was selected as

“My Favorite Program.” Other first place winners included Bing Crosby as “Best Male Singer of Popular Songs;” Dinah Shore, “Best Woman Singer of Popular Governor Rricker at the WLW mike in front of the plaque in Crosier Square's lobby. Songs;” Bill Stern, “Best Sports Commen- tator;” “Information Please,” “Best Quiz • CINCINNATI. -Governor John W. Williams, noted New York artist and Program;” “Vic and Sade,” “Best Day- Bricker of Ohio dedicated a plaque con- sculptor and president of the American time Serial.” and Don Wilson. “Best An- taining the names of 68 former employees Veterans Society of Artists, with the as- nouncer.” of station WLW, and its sister stations, sistance of WLW-WSAI-WLWO Staff Art-

Full results were published in the July WSAI and WLWO, who are now' serving ists Rudolph Prihoda and John Haynes. issue of Movie-Radio Guide. in the various branches of Uncle Sam's Also taking part in the dedicatory cere-

NBC regulars who won honors in the armed forces. monies were James D. Shouse, vice-presi- voting were The plaque, in the lobby of Crosley dent of the Crosley Corporation in charge Square, is carved from solid oak and sur- of broadcasting; John Cornell. WLW an- “Star of Stars”: Bob Hope. Don Ameche, mounted by an eagle with outspread nouncer, and a color guard from Fort Jack Benny. Red Skelton. wings. It was designed by Frederic A. Thomas, Kentucky. “My Favorite Program”: Pepsodent program. "One Man’s Family,” “Fibber McGee and Molly.” “Information Please.” “Kraft Music Hall.” “Those We Love.” War Workers Recruited Gourds Gardened Gleefully “Best Comedian”: Hope, Skelton. Benny. Fibber McGee and Molly. Edgar Bergen. • SAN FRANCISCO. - Uncle Sam, the # MILWAl KEE, WIS. — Planning a Eddie Cantor, Garry Moore. San Francisco Golden Gate Theater and “Grand Gathering of Gordon s Gorgeous “Best Male Singer of Popular Songs”: Station KPO embarked on a cooperative Gourd Growers” for a later date this Sum- Bing Crosby. Dennis Day, Frank Munn. venture recently when they aired the first mer, WTMJ can expect a huge number of Harry Babbitt. Barry Wood. Curley Bradley. in a weekly musico-dramatic series, en- exhibitors. “Best Woman Singer of Popular Songs”: Dinab Shore. Ginny Simms. Frances Lang- titled “Backstage.” Interest in this little-known branch of ford. Marion Mann. The program, originating in the back- agriculture spread throughout Milwaukee “Best Soloist Singing Classical Woman stage rehearsal room of the theater, is and Wisconsin as a result of a free gourd Songs”: Margaret Speaks, Vivian della broadcast each Monday night and features seed offer promoted by Gordon Thomas, Chiesa, Lucille Manners, Jean Dickenson. the Golden Gate Orchestra and KPO’s own WTMJ announcer, on his daily “Top o’ "Best Male Soloist Singing Classical Songs”: Richard Crooks, John Charles songstress. Barbara Lee. the Morning” program. For 13 mornings Thomas. Frank Munn, Conrad Thibault. Purpose of the series is to recruit J'homas extolled the virtues of gourd- "Best Musical Program”: Kay Kyser’s workers for war industries in the Bay raising and depicted the various shapes "College of Musical Knowledge,” “Waltz Area. It’s a strictly non-profit cooperative and sizes of gourds which could be raised Time,” “Hour of Charm,” “Voice of Fire- enterprise, sponsored at cost by the United with the free package of mixed seeds. Well stone,” “Kraft Music Hall.” “Bell Telephone Hour.” States Employment Service, the theater over 6,000 listeners sent requests and

“Best Band on the Air”: Kay Kyser. and KPO. Producer is William E. Shea. stamped, self-addressed envelopes for the

(Continued on page 13) Jr., of KPO. unusual souvenir offer. 6 NBC TRANSMITTER

SPECIAL STUDIO SETTINGS PROVIDED FOR THREE FAITHS

RELIGION ON AIR— The Protestant setting is at the left. Jewish broadcasts utilize the arrangement above. Catholic programs have the accessories on the right.

• NEW YORK. — Churchmen of the three Tulk. widely known muralist. is attached Fa Farge, S. J., executive editor of major faiths and experts in the field of over the cross for Catholic services. For America, a religious publication. liturgical art have acclaimed NBC’s inno- Hebrew programs, the seven-branch can- Dr. Samuel McCrea Cavert and Frank vation of interchangeable studio settings delabra, with a blue velvet cloth bearing C. Goodman, officials of the Federal

designed to create a suitable atmosphere a gold Star of David, is used. Council of Churches of Christ in America, for religious broadcasts. NBC secured official sanction for the were consulted on the details for the

The equipment, consisting of an altar, designs from authoritative advisers of Protestant broadcasts. Assistance in plan-

two pulpits (each four feet high I with the three faiths. Maurice Favanoux, secre- ning the Hebrew' religious decorations w as flute-designed screens, eight choir stalls tary of the Fiturgical Arts Society, Inc., given by Dr. Israel Goldstein, president and benches for visiting speakers, can he advised on the making of the crucifix and of the Synagogue Council of America, and adapted to meet the needs of various additional instructions on the Roman Joseph B. Abrahams who has created

faiths. It is not intended to constitute a Catholic arrangements came from the decorative motifs for Jewish institutions

gathering place for religious worship. Right Reverend Monsignor Michael J. in all parts of the country. For Protestant presentations, an espe- Ready, secretary-general of the National A Hebrew dedication of the studio took

cially-designed cross—lighted from behind Catholic Welfare Council; Monsignor place June 6, and the first Protestant

by neon tubes — is hung before an altar Howard J. Carroll, assistant secretary- service was held May 23. Catholic cere-

backdrop. A crucifix, executed by Alfred general of the council, and Father John monies w ill be held this Fall.

Rose Bowl on NBC STUDY OF NBC • NEW YORK. — Rose Bowl games will • NEW YORK. — A special issue of The Advertiser, presenting a study of the be carried exclusively by NBC for the

National Broadcasting Company, was recently sent to advertising executives. next five years if war conditions permit The issue, prepared by The Advertiser “in collaboration with the major execu- them to be played. Bill Stern. NBC sports

tives of the Nation’s First Network,” is an overall picture of how NBC is operating director, announced. The contract, which

today under wartime conditions. goes into effect January 1. 1944, was

heading off with a full-page cover of President Niles Trammell and inside pictures signed by Sidney N. Strotz. vice-president of V.P. -General Manager Frank E. Mullen and other leading NBC executives, the in charge of NBC’s Western division, and issue carries by-line stories by each, dealing with the operations of their respective representatives of the Pacific Coast Con- departments, individually, and in relation to the whole. ference, the Rose Bowl Committee and the A short history of the company, informal sketches of personalities at the recent Pasadena Tournament of Roses. NBC War Clinics and pictures of the artists make this a virtual collector’s item. Stern and Ken Carpenter, the widely From a limited supply, stations may secure copies for distribution to local clients known coast announcer, will continue to and advertisers, by addressing Joseph Ecdesine. NBC promotion manager. New York. cover the gridiron classics. NBC has carried the Bowl games since 1927. AUGUST 1943 7

Girls in Radio City Bond BOSTON BOND SALES BUZZ WITH WBZ BUSY AS A BEE Booth Get Treasury Award

• NEW YORK. — Mildred Roselle and Lillian Stewart are two New York business girls who gave up week-end dates and outings to help the war effort of the American Women’s Voluntary Services.

For a full year they gave their Saturday afternoons and evenings to selling War Stamps and Bonds in a booth offered them by the National Broadcasting Company at the entrance to the Radio City Studios.

June 19 marked the first anniversary of their weekly teamwork at Radio City and $114,000 has gone into Uncle Sam's war chest as a result of their effort. On June 25. the girls got the surprise of their life when they were presented with citations from Secretary of the Treasury Morgenthau “for distinguished service rendered in behalf of the War Savings Program. The framed diplomas were presented JAP TIN FISH FLOUNDERS — To boost Uncle Sam’s War Bond Drive, WBZ to the girls by J. de Jara Almonte. As- Announcer Steve Burke with George H. Bonsall, Quincy War Bond chairman (left), sistant to the President of NBC. and Deputy State Administrator Alfred C. Sheehy broadcasts a special events program Mildred, a clerical worker at a texas the captured Jap two-man submarine reaches Quincy, Massachusetts. tile house, and Lillian, a business aide to a producer of religious radio programs, conduct their booth on the same basis as • BOSTON.—Uncle Sam has found able been presented to the Treasury Depart- a commercial organization. They have lieutenants for his War Bond program in ment for use elsewhere in the “Four Free- books to keep track of steady purchases the New England Westinghouse stations, doms” nationwide tour. by a big list of broadcasting celebrities WBZ-WBZA. which since last December Announcer Carl Caruso interviewed a and have orders all wrapped up “ready to have joined in promotions netting over selected group of “Four Freedoms go” for the steady trade. $15,000,000 in Bond Sales. models on a broadcast direct from the

The girls use considerable salesman- The most recent activity was the broad- Boston exhibition hall. In response to re- ship and showmanship to get business for casting of several on-the-spot shows from quests. Producer John Wright prepared a Uncle Sam. One music executive who the “Four Freedoms” exhibition in Bos- half-hour repeat broadcast of the Arling- failed to stop and buy stamps at the booth ton. A special WBZ newsroom, complete ton. Vermont, broadcast, and the second discovered the girls picketing him with a with teletypes and a regular news editor, program had music added to bear out the sign proclaiming him as “unfair to the was one of the features. The booth was theme, “This Is My Country.” NBC Bond Booth." The gag worked: he built on the theme of “Freedom of Each noon during the salon. WBZ's became a regular customer. Speech" as exemplified by radio. Daily singing emcee, Chester Gaylord, broad- newscasts by the Esso Reporter originated cast from the Four Freedoms Hall. Each

from the stage at the exhibition hall and program had a special guest from the

last-minute bulletins were posted in the armed services. One was a Navy hero auditorium throughout the day. from Guadalcanal, while the Army was To stimulate interest in the opening of represented by a wounded veteran of the the War Bond show. WBZ-WBZA sent en- North African campaign. The Coast Guard gineers, an announcer and producer to the was represented by a Spar who has

little Town of Arlington, Vermont, to brothers serving on scattered fronts. interview Norman Rockwell, noted Ameri- Treasury Department officials estimate can artist and originator of the famed that more than $1,500,000 in War Bonds “Four Freedoms” paintings recently pub- of smaller denominations were sold. lished in The Saturday Evening Post. At The WBZ-WBZA War Bond record re-

Arlington, the Westinghouse group pre- ceived its first big boost last December pared a special broadcast which included when “Information. Please visited Bos- NBC’s J. de Jara Almonte presenting the Treasury Department citations to Lillian an exclusive interview w ith Rockwell and ton and presented its regular show at Stewart ‘(left) and Mildred Roselle. the original models. A transcription has Symphony Hall. Colonel Tristram Tupper (right), U. S. Army The war brings many changes to radio. And this is particularly evi- When Williai ?\ public relations officer at headquarters of the denced in the photograph above showing the completely femininized Virginia ) Cha fa European Theater of Operations, is shown at an messenger staff at NBC’s central division headquarters. news event to u NBC microphone with Major Howard L. Nuss- haum, former NBC production man.

KMJ, of Fresno, California, put its special events staff on a novel assignment Arthur G. Pearson, NBC central division KGHL (Billings, I when the station broadcast a descriptive account of an actual appendectomy purchasing agent, beams as he receives its fifteenth anni\ operation on a nine-year-old girl at Fresno County Hospital. Dr. H. M. Gins- his B.S. degree in Commerce at North- C. O. Campbell, st burg, the surgeon, and the station’s special events expert. Frank Evans, were western U. after attending night school ing up O. L. Koj heard during the unique broadcast. intermittently for 18 years. sixteenth cons

Executives at radio party celebrating NBC National Barn Mary Little, radio editor and columnist of The Des Moines When four n olK

Dance’s 500th broadcast are (left to right) : C. S. Beards- Register and Tribune, becomes Skybrother Mary Little in color- for the day,

ley, of Miles Laboratories; (standing) Harry Kopf, NBC ful ceremony in the WHO studios as she is inducted into they are, wat , vice-president; (on chair arm) Walter Wade, advertising honorary membership in Sacred Stars of the Milky Way, the Left to rigli j pt dire< agency head; (seated) Arthur Beardsley; (center back- famous “Vic and Sade’’ lodge. musical [j ground) Franklin Miles, of Miles Laboratories. Bernthai k. ffers, national rubber administrator, addressed the Charleston (West A candid camera at the War Emergency Conference of the Pacific Coast

' Commerce, a WGKV mike was right on the scene to bring this local Advertising Association in San Francisco reveals, left to right: Mrs. Alfred ion. Jeffers is shown directly behind the WGKV mike. To his right is Crapsey; Sidney N. Strotz, NBC vice-president; Walter Guild, advertising Secretary of Commerce Jesse Jones. executive; Mrs. Strotz; Alfred Crapsey, KPO sales manager; Miss Sandra Strotz, and John W. Elwood. KPO manager.

Betty is shown getting all wrapped » ( recently celebrated Bing Crosby at a WSM (Nashville, Tennessee) microphone. This appearance Molnar iO Scene above shows at the Belle Meade Club resulted in the sale of $500,000 in War Bonds. up in her work as a teletype operator at

t ad. at the desk sign- Crosby was accompanied by Jack Shook, the station's novelty guitarist. NBC's Chicago headquarters. She’s the first girl teletypist at the central division. : t )cal jeweler, for his girls. n-j annual contract. NBC New York has five teletype

ij ( of WSYR (Syracuse, N. Y.) knock off WSAM, Saginaw, Michigan, benefited by this Symbolizing lost Nazi cause, map of North

l to is . a regular shift in a war plant. Here window display in downtown Saginaw which Africa in NBC Chicago news room “touched ill n inspector tag a product of their work, was based on several popular NBC programs. off” as an inactive source of information for the ill -lie Furman, announcer; Red Thomas, Photos and time schedules were included. central division’s newscasters.

I Eicholzer, chief operator, and Murray

ill I list. They're proud to do their part. 10 NBC TRANSMITTER

A. A. DAY VERY GAY A Transmitter Bio:

ARMY SIGNAL WORK LED TO CAREER IN BROADCASTING

G. E. ZIMMERMAN

• LITTLE ROCK. ARK.—The biography tailed program of close cooperation be- of G. E. ‘‘Ed" Zimmerman, affable gen- tween the network and affiliated stations. eral manager and vice-president of KARK. He is extremely active in national and NBC President Niles Trammell at the dinner which highlighted the NBC A. A. outing. NBC Arkansas outlet, parallels the history regional NAB activities. Helen Korday, personnel, is at the left, and of radio broadcasting in the Southwest. Radio is his hobby as well as his work. Augusta Comoro, research , at the right. A veteran of the first World War, in Many times he works around the clock on which he served with the Signal Corps some technical problem. Any youth hav- • NEW YORK.—The NBC A. A. held its and received his first taste of radio, Ed ing an ambition to enter radio always annual all-day outing at scenic West- joined the engineering department of finds him willing to lend a hand. He is chester Country Club, Rye, New York, on

WFAA. Dallas, Texas, in 1922. This was always striving to improve radio for the July 13. Golfing, swimming, tennis, soft- the second radio broadcasting station to listener, both from technical and produc- ball. badminton, bicycling and even horse- be established in the Southwest. In 1924 tion phases. shoes were included in the day ’s activities. Ed received leave of absence from WFAA Every Spring and Summer he spends Dinner time found 205 guests, who had to supervise installation of KFDM. Beau- quite a little money and time purchasing been promised steak, enjoying a meal of mont, Texas. After it went on the air he new fishing equipment and maybe once roast beef—still a delight in these meatless returned to WFAA. he gets out to a nearby stream to try his wartime days.

From 1925 until 1933 he served as luck. He is a hunting enthusiast, too. but Ten door prizes yvere given out, but the supervisor of KPRC, Houston. Texas, and finds little time for the sport. usual awards for contestants were skipped from there went to New York to serve in His hobby keeps him busy! Instead of to hasten dancing on the moonlit patio, the station relations department of NBC. relaxing with a detective thriller when the since festivities had to end coincident with

Shortly after Colonel T. H. Barton of day’s work is over, he reads heavy tech- the departure of the last train before mid- El Dorado. Arkansas, bought KARK in nical literature, but then— as said before- night. The homeward-bound crowd had

Little Rock, he was offered his present radio is his hobby. great praise for the outing committee. position. The station was operating with- Mrs. Zimmerman and Ed have a Span- out a network affiliation on 500 watts. It ish style home, furnished in the Mexican Fort Wayne's "Bee" Gets wasn't very long after he arrived in 1936 motif and. like most good Americans that a new 1000-watt RCA transmitter these days, have converted their once Dressed Up for a Spell was installed. beautiful flower beds into a victory gar- • FORT WAYNE, IND.-The “Old Fash-

On January 1. 1937, less than a year den. They have two fine cocker spaniels. ioned Spelling Bee” got all dressed up in after his arrival. KARK joined NBC and Ed is very active in any movement for new clothes and styled itself into an enter- the power was increased to 1000 watts the betterment of Arkansas and Little taining and educational program over daytime. Two years later, a 5000- watt Rock. He is a member of the Chamber of station WCL. transmitter was installed. Progress was an Commerce and serves on several active For 13 weeks grade school students expected thing wherever Ed went. committees. In addition, he is a member from Fort Wayne and Allen County com- Late in 1941. just a few weeks before of the American Legion. Rotary (dub. the peted against each other via the airlanes Pearl Harbor, KARK moved into modern Scottish Rite, the Mystic Order of the in a spelling bee sponsored by City Utili- new studios almost geographically in the Shrine, the Jesters, the Little Rock Club, ties of Fort Wayne. center of the downtown business district. the Executives Club and several other But unlike the usual spelling bee this Ed—like so many other radio execu- organizations. one was replete with flourishes and frills. tives — received his initial taste of radio Quiet, congenial and hard working. Ed Group singing, audience interviews and during the first World War. Being in the has several other notable attributes. To talks by city officials livened the program air service of the Signal Corps, he admits wit: a fine sense of humor, a storehouse and gave it a touch of informality. he “tinkered” enough w ith radio to want of interesting anecdotes about radio and The awards were presented by Louis to go deeper into the subject when peace its personalities, and the especially rare Crosby, City Comptroller. Group singing came. virtue of being a good listener. In addi- was led by Howard Ropa, WCL baritone,

He is a member of the NBC stations tion, due to his many years in radio, he and audience interviews were conducted planning and advisory committee, which has an unusually large number of friends by Bill Stewart. A1 Becker was master-of- was appointed last year to work out a de- in the industry. ceremonies at the novel event. AUGUST 1943 11

Air Base Studio Built By BABE RUTH SCORES A HIT Station lor Army Programs His Show Packs Promotional and Entertainment Punches • GREENVILLE, S. C.—An unusual tie- up for broadcasting from an Army post YORK. — the renowned has been arranged by WEBC and re- • NEW When sponses proved decidedly favorable. Babe Ruth, Sultan of Swat, enters the NBC

Inaugurated last October, the pro- studios each Saturday morning to perform grams originate in a studio which was his stint of attempting to answer baseball constructed and presented to the Green- questions on the “Babe Ruth in Person”

ville Army Air Base by the station. Lo- program, more than 300 youngsters (not cated in the base’s theatre, the studio counting the adults smuggled in) set up a was dubbed G-A-B, and furnished with roar of acclamation that is heard around complete technical equipment for live the country. broadcasts, as well as transcribed and re- It is an eloquent testimonial to the corded features. Babe's enduring fame in the cavalcade of

Since taking to the air, G-A-B has at- American baseball heroes. The show lends tained something of a record in the num- itself splendidly to good-will tie-ins and ber and quality of soldier-produced radio not a promotional bet is missed. broadcasts. “Yawn Patrol,” early morn- The Babe was signed to do this series ing half-hour program, is the chief pro- over WEAF locally commencing in early duction. It is heard daily, Monday through June. Several weeks later, because of the Saturday. program’s popularity with the small fry Talented soldiers at the air base vie in metropolitan New York, as well as with THE BAMBINO PAYS HOMAGE-Babe for an opportunity to appear on the the trade and general press, the program Ruth, the great American baseball figure show, and most of the G.I. listeners would went network. who is heard over NBC each Saturday, pauses almost rather breakfast a Each week the kids march into the miss than “Yawn in front of the exhibit of the late Graham

" studio, pop-eyed as they greet the Patrol program. Coming as it does be- idol of McNamee’s trophies in Radio City. Among tween morning chow and the go-to-work baseball. Youngsters range from seven to McNamee's many interesting souvenirs on It is display are several major league baseballs hour, it gives the men opportunity to hear 17. customary to invite them from used in world series games and autographed fellow soldiers perform, to listen to the boys’ clubs, American Legion and Police by the Sultan of Swat and his colleagues. records of their favorite musicians, and Department organizations interested in to keep up with base activities and Army youth movements. Boy Scout troops, and news. It also gives the townspeople of similar children’s groups of high commu- Person' radio program." It is signed by nearby Greenville something of an insight nity standing. Ruth, president, and Bill Stern. NBC into life at the base. In addition, all children living in New sports director. Besides “Yawn Patrol.” a 25-minute York can witness the program by simply Atop the certificate is a profile picture all-soldier variety show is aired weekly, as writing to Babe Ruth in care of WEAF. of Ruth and the NBC public service em- is a half-hour concert by the 60th Air and saying that they’d like to come to the blem. The “diploma” appears to have Force Band. “game.” Nine contestants are picked for caught on with youngsters, many of them each program from the invited groups. requesting extra copies for their friends The Babe steps into the “box” as the team and relatives. of boys take to the “mound.” But instead The program opens and closes with the

of firing baseballs, they fire questions at studio audience singing “Take Me Out to him — questions the Babe has never seen the Gall Game,” topflight baseball song b\ before. And some of these queries are real Albert Von Tilzer and Jack Norworth.

sticklers, as the Babe will attest. Words of the song are distributed before- When the Babe fails to answer a ques- hand. Also, at the conclusion of the pro-

tion. he usually gets a good-natured rib- gram Babe parks himself in a seat near bing from the studio audience. For each the foot of the stage and personallv dis- question asked the contestant obtains one tributes autographed cards to those in the

of Babe Ruth’s autographed baseballs. audience who march up in single file for Also, to everyone in the audience, NBC this attractive sports memento. - BACK TO THE MIKE Sergeant Zeb pages distribute handsome certificates cer- Ben Grauer, NBC announcer, intro- Lee, left, formerly of WPTF, Raleigh, and tifying them as members of the “WEAF duces each contestant and bills himself as Corporal Norvin C. Duncan, Jr., formerly Babe Ruth Baseball Club.” and declaring “umpire” on the show. program director at WFBC, Greenville, are here staging a “ Yawn Patrol” broadcast further that the recipient is a “club mem- Here’s a show with promotional bases from the studio which W'FBC equipped and ber in good standing, having been present loaded and a home run coming up in presented to the Greenville Army Air Base. at a studio meeting of the ‘Babe Ruth in terms of listener acceptance. 12 NBC TRANSMITTER

GIRLS TAKE TO MIKES AND CONTROLS IN ALABAMA Arkansas Army Ordnance Plants Have KARK Series

• LITTLE ROCK, ARK. - To establish closer relationship between the Army Ord- nance plants in and near Little Rock and the civilian population, Station KARK has inaugurated a Saturday afternoon program featuring news of the plants and their workers.

The program was started as a five- minute feature two months ago, consisting solely of news at the Arkansas Ordnance Plant at nearby Jacksonville.

Because of increased interest in the

program it was decided to include news of

workers and their work, subject to plant

officials’ okay, of the plants at Maumelle, 15 miles from Little Rock, as well as news from the Little Rock Ordnance Depot, the Pine Bluff Arsenal and the Arkansas Ordnance Plant. KARK officials contemplate having speakers on the program from among the wmrkers, plant operators, Army Ordnance officers and civic officials. Subjects to be At announcing and engineering the girls are doing their bit in radio. , WSFA discussed are welfare programs, safetv records, employment policies, hospital and • MONTGOMERY, ALA. - When two school, straight through her career at hygiene programs, quality and perform- girls joined the regular announcing- Emerson College, Boston. She majored in ance of ordnance material in battle, how operating staff of WSFA and released Speech and Drama, minored in English, Arkansas boys regard weapons and am- two men for Army service, collegiate specialized in radio and. as a result of her munition furnished them by the Ord- honors for the entire staff were more than successes, made Phi Mu Gamma, national nance Department and the overall Ord- doubled. honorary professional organization, and nance picture.

While in college these two girls, between was vice-president in her senior year. Here is a war program that is both them, garnered the following laurels: With such a background, she had no educational and entertaining.

Two college degrees. trouble at all learning the control work Class presidency (twice). and is now carrying her regular trick. Presidency of College League Both are doing excellent jobs for Forum. WSFA, but the regular announcers now School beauty cup. in service need not worry about their jobs School loyalty cup. is over. that great Election to Phi Mu Gamma, na- when the war When tional honorary professional organ- time comes, both of these girls will be ization and vice-presidency of same. more than ready to take over housekeep-

Louise C. Holloway (right) was a stu- ing duties. dent at Huntingdon College when she started an early morning personality pro- NBC A. A. ELECTS gram to help pay her college expenses CHICAGO more than a year ago. This job led her to • CHICAGO. — Leonard Anderson, per- study the complete technical work of the sonnel director of the NBC central divi- operating room so that on graduation this sion, has been elected president of the

Spring she stepped right into a man's as- Chicago NBC Athletic Association for signment. the coming year. He succeeds Jim Mc- “The Arkansas Ordnance Plant is on the

Mrs. Ruth Turner, the young lady Ed wards, network salesman. Other new Air” with Major Lincoln W . Fenstermacher, left, commanding officer, and Captain Mel- “womanning” the controls, hails from New officers are Lillian Wack, local sales, first vin Johnson, assistant ordnance inspector, York, but came to Montgomery for the vice-president; Steve Roche, communica- before the mike. These two officers helped duration to be near her soldier husband tions, second vice-president; Kathryn inaugurate the series of programs over at Maxwell Field. Mrs. Turner made James, legal, secretary, and Morgan Per- KARK, Little Rock. There is great com- the “Dean’s List.” highest honor of her ron, press, treasurer. munity interest in this Army show. .

AUGUST 1943 13

NBC PROMOTION STAFF IN NEW RADIO CITY LAYOUT NBC UTILIZES ITS OWN MEDIUM PROMOTIONALLY

• NEW YORK. - The recently launched NBC plan to utilize the company’s own medium for network promotion has gained considerable momentum in the first three months of operation. Sustaining programs of all types are incorporating regularly scheduled announcements and talks that are making the campaign a decided success. Affiliated stations have accepted the idea and are using similar inserts in their local sustainers to proclaim the effectiveness of privately-operated radio in the

American way of life. The plan functions under the combined efforts of the promotion and stations departments. Irene Kuhn, NBC coordinator of program promotion, handles the production and placement of the NBC promotional tie-ins with sustaining programs. Frank E. Mullen. NBC vice-president and general manager, delivered a promotional talk on the concluding Winter program of the NBC Symphony Orchestra. In part, he declared: “Freedom of speech

—which includes free radio— is one of the Four Freedoms for which we are fighting.” William Green, president of the Ameri- can Federation of Labor, speaking on the • NEW YORK. — To insure greater effi- first anniversary of the “Labor for Vic- MOVIE-RADIO GUIDE POLL ciency in operating procedure, the several tory” program this Spring remarked: “We divisions of NBC's advertising and pro- (Continued from page 5) have been able to tell America of the motion department, which have been great and sustained contributions scattered over various floors of the of labor Tommy Dorsey, Sammy Kaye. Fred Waring. NBC to the war effort through that modern Horace Heidt. Abe Lyman. Xavier Cugat. building in Radio City, have now been medium of free expression, American “Best Dramatic Program": “One Man’s centralized in ample quarters on the Family,” “Those We Love,” “Mr. District radio, and, specifically, the National second floor (shown in lower photo I Attorney,” “Aldrich Family.” Broadcasting Company.” “By concentrating all units.” explains “Best Daytime Serial”: “Road of Life.” Prior to the Easter holidays, the Cath- Charles B. Brown, NBC director of adver- "Portia Faces Life.” “Ma Perkins.” “Story olic Hour included the following an- of Mary Marlin.” “Those We Love.” tising and promotion, “we have perfected nouncement: “It can only be a source of “Best News Commentator”: H. V. Kal- a tight, smoothly functioning department. tenborn. spiritual satisfaction to all Americans at Conferences now can be arranged quickly “Best Sports Commentator”: Bill Stern. this time to recall that we may enjoy this and production flows much faster.” Clem McCarthy. freedom of religious expression because Departmental heads who have been “Best Announcer”: Don Wilson, Ken our democracy guarantees a free radio, to Carpenter. Harlow Wilcox, Bill Goodwin. brought together by the office changes are a free people.’ Harry von Zell. Bob Brown. Richard Stark. show n in the upper photo ( left to right l : Since the use of these three promo- “Best Actress”: Claudia Morgan, Nan Joseph A. Ecclesine, network sales pro- Grey, Alice Frost. tional trail-blazers, there has been a con- motion: Marion Myles, creative assistant: “Best Actor”: Les Tremayne, Don stant output of special announcements Edward de Salisbury, WEAF promotion; Ameche. Hugh Studebaker. Les Damon. adapted to music, news and other pro- Jay Jostyn. \rthur Forrest, public service promotion; gram headings. “Best Quiz Program”: “Information Brown: Charles P. Hammond, adminis- An employee prize contest for sugges- Please," "Truth or Consequences,” “Dr. trative assistant: Irene Kuhn, program I. Q.,” Kay Kyser’s “College of Musical tions on the use of the network to promotion, and Barry Rumple, research Knowledge.” “People Are Funny,” “Battle promote its own medium was recently manager. Harold E. Bisson, promotion of the Sexes,” “What’s My Name?” launched. Entries are to be addressed to “Favorite USO Program”: Philip Morris production, was not present when the ex- Mrs. Kuhn at Room 217. NBC, New York. program. Bob Hope. “The Army Hour." ecutive photograph w as taken. 14 NBC TRANSMITTER

NBC Western Program Chiel MINDING THEIR PEAS AND CUCUMBERS

Gets Air Spotter Award • NASHVILLE, TENN.-In an effort to sustain interest in local victory gardens • HOLLYWOOD. — Radio’s efforts in during a severe drought. WSM — in col- general, and one man's efforts in particu- laboration with the State Department of lar, in behalf of the Aircraft Warning Agriculture — has continued a series of Service in the West, were formally recog- broadcasts started earlier in the sea- nized by the Fourth Fighter Command in son when Southern gardens were being San Francisco recently when John W. planted. Swallow, Western program manager of Weekly programs, broadcast direct NBC, was honored by Army officers for from prize gardens in and around Nash- a novel patriotic contribution. ville. are being handled by Louie Buck. Swallow, who fostered the weekly radio WSM farm program director and veteran production. “Eyes Aloft,” in behalf of the staff member. Fourth Fighter Later, when the canning season gets Command, was the underway in earnest. Buck plans to sw itch first civilian guest to that phase of the food conservation ever invited to the campaign. He will broadcast canning Falcons Club, ex- demonstrations presented by farm bureau clusive social club experts who will explain how to preserve “H ATCH THOSE WEEDS!”-That's the of Fighter Com- the vegetables they have produced. Help- radio learning of Tennessee State Agricul- mand officers, tural Commissioner C. C. Flanery to WSM ful hints on various canning methods in where Major- listeners during a current victory garden which different types of equipment are General William E. campaign. Commissioner and Mrs. Flanery used will be presented. are shown with Louie Buck, W pro- Kepner pinned on SM farm The series won great praise as a timely gram director, during one of a series of JOHN W. SWALLOW him an Aircraft public service. broadcasts on victory gardens and how to Warning Service 500-hour pin in recogni- make them grow. The scene is the commis- Proof that WSM practices what it tion of his efforts. sioner's own Nashville garden, in which he preaches is the large well-tended victory Last Summer the Fourth Fighter Com- tests various vegetables and farm crops. garden near the station’s 50.000-watt Similar scenes have reached the editor of mand sought some means to stimulate re- transmitter located on Franklin Road, The Transmitter from NBC stations in all cruiting of volunteers for the F ilter Center near Nashville. Engineers and technicians parts of the United States. The manner in and Ground Observation Posts in the which radio responded to the victory garden tend the beans, peas, tomatoes, corn, po- Western defense setup. Radio seemed to idea was typical of the way in which the tatoes. squash and watermelons coopera- industry is rallying around all be the answer. In behalf of NBC, Swallow phases of the tively. There is every indication, at pres- war effort. Station employees were among came forward with “Eyes Aloft,” which ent. that they w ill harvest a bumper crop. the first to launch victory gardens. began on August 17, with Robert L. Redd as writer-producer. Redd donated his services. Swallow added the NBC Hollywood MIDWEST WOMEN HELP BOOST RADIO BOND SALES staff orchestra, and all talent was cast at

minimum AFRA rates. The program is carried on the NBC Pacific Coast network

Mondays and is recorded for playback by

other stations which wish to carry it.

A weekly feature of the program is news of Filter Center workers delivered by Sam Hayes, Sperry Flour newscaster. When volunteer recruiting needed an added stimulus last month in the face of Summer vacations and the usual drop-off of workers, the Fighter Command flew

Hayes in an Army plane to 14 coast cities

in 14 days, several thousand recruits re- Left photo shows leaders of a War Bond and Stamp selling contest sponsored by to sulting. WMAQ and conducted in the main lobby of the Merchandise Mart , Chicago. L eft

In awarding Swallow' the 500-hour pin right are Mrs. Irvin Levy. Mrs. Alex Dreier (wife of the NBC commentator) , Mrs. Leo General Kepner and Brigadier-General Frey and Mrs. Norman Barry (wife of the jormer NBC announcer now at a Navy

William Morris of the Fighter Command school). 7 he grouj) is called “ Thursday Girls " because that's the day they re on duty. were warm in their praises of radio for Right photo, taken at KSD (St. Louis), shows the station's director of women's activities,

bringing the importance of Pacific Coast Reggy Cave (left), with members of the Incarnate Word Academy's newspaper staff after / defense home to the people. the girls donated a year's profits for a W ar Bond gift to their school. AUGUST 1943 15

Stanger Is No Stranger To Fort Wayne Listeners • FORT WAYNE, IND.-They’re making history at WGL.

For the first time since the founding

of the Westinghouse station, way hack in the roaring twenties, a member of the feminine sex has become a full-time announcer. Her name—Rosemary Stanger. Her age -25. In 1937 she served as receptionist for WGL. From 1937 to 1939 she acted in various capacities, doing bits of this and

that on the air. In 1939 she took over the “Women in the News” program in addi-

tion to a 13-week Christmas shopping program.

At the first of the year Rosemary was given complete charge of the Westing- house Frequency Modulation Station, W49FW, where she personally supervised ACE CORRESPONDENTS ON AIR—Louis P. Lochner (center), NBC commentator, all of the scheduling, announcing and former Berlin head of the Associated Press and writer of the Pultizer winner, “What transcription playing. About Germany?” points out an illustration in the book to John W. Elwood (right), Just two weeks ago she was brought to , general manager of KPO, San Francisco, and Larry Smith, also an NBC commentator WGL to take over full-time announcing and former Far East manager of the International News Service. (Story below, right.) duties in addition to her regular feature programs over this station.

Home Front Contributions NBC Commentator Honored Picture Quiz Promotion Form Basis of KDYL Series By West Coast Journalists • CHARLESTON, W. VA.-WGKV boasts a new street-level door-front bulle- • SALT LAKE CITY. - “Civilian Sol- • SAN FRANCISCO. — Sail Francisco tin board picturing local and national dier,” a weekly program under sponsor- and Oakland publishers and managing stars heard on the air. Passersby are ship of Mullett-Kelly Co. over KDYL, is editors paid tribute to Louis P. Loch- asked to identify 25 unnamed pictures. a war effort show paying tribute to the ner, NBC commentator, former Berlin

The key to this picture quiz is on the in- workers on the home front. head of the Associated Press and Pultizer

side of the door. Each time the door is The program has been cited by the prize winner, when they attended a lunch-

opened by inquisitive ones seeking iden- War Department for the part it plays in eon in his honor given by John W. El- tity of the stars, a small bell tinkles, thus high morale and increased production on wood, general manager of KPO. the NBC keeping an audible check on the display. the home front. San Francisco outlet. Alvin Pack, writer-producer, pulled a Representing the four great newspapers stunt that brought considerable publicity in San Francisco — Chronicle, Examiner, to KDYL and NBC. Special transcriptions Call-Bulletin and News— and the two Oak- were made by John Vandercook, Louis P. land papers— Post-Enquirer and Tribune— Lochner and Rudy Vallee. “The Chicago the men who control the destinies of the Round Table” pointed out the free dis- press in the Golden Gate listened for an

cussion available under American broad- hour, then fired questions at the eloquent casting. Shortwave Station KGEI in San Lochner for another hour.

Francisco reported on its functions during Lochner, who was appointed to the

war; and Ralph Edwards appeared in per- Berlin bureau of the Associated Press in son to portray the role the stars are play- 1924 and later was made head of the

ing in helping to sell War Bonds. office, was one of the American newspaper Ralph Edwards (right), star of “ Truth or S. S. Fox. president and general man- men interned when this country went to Consequences,” appears on KDYL with the ager of KDYL, received a huge silk flag war w ith Germany. Salt Lake City station's president, S. S. Fox. as a token of appreciation from Mr. Kelly Lochner w as his The broadcast was a highlight of the “ Civil- kept busy during stay. ian Soldier” series paying tribute to workers for the part broadcasting is playing in the He spoke before the Rotary Club and met on the home front. ( Story at right.) war effort. many friends. NBC EMPLOYEES FROM COAST TO COAST JOIN NETWORK'S 10-YEAR CLUB

The Chicago 10-Year Club gets two new members as Vice- Clevelands young veterans with a record of 10 or more years with NBC formed Presidents Harry C. Kopf (left* and Frank E. Mullen (right) this impressive group to receive gold buttons and scrolls from V.-P. Mullen and give club scrolls to T. E. Schreyer and H. Luttgens of the General Manager Vernon Pribble of WTAM. The soda fountain effect at the left central division staff. added effervescence to the evening’s festivities.

With three exceptions, Denver's club members began their affilia- All but three of Hollywood’s eligible roster of 29 “10-Year” men were tion with KOA when the station was first opened in 1924. These present at one of filmland's restaurants to receive their insignia. The missing old-timers represent nearly one-sixth of the Rocky Mountain sta- trio are on military leave of absence. Vice-President Sidney N. Strotz made tion’s entire personnel. the presentations for the management.

• NEW YORK.—When the NBC 10-Year Cluh was launched in New York last May, there were

still many members in other NBC cities who had not yet received their pins and certificates. The matter was taken care of promptly by Frank E. Mullen, NBC vice-president and general manager, who set out on a trip to the Washington, Cleveland and Chicago offices to help make the 10-Year Club a coast-to-eoast proposition. In Denver, KOA Manager James R. MacPherson launched the Rocky Mountain chapter, and in Hollywood, Vice-President Sidney N. Strotz pre-

sided at the ceremonies for employees in NBC ranks 10 vears or more.

Aided by service records of V.-P. Russell (left), V.-P. Mullen (center) and WRC Manager Smith (right), this quintet pictured at Washington’s 10-Year C.luh banquet has accumulated 81 years of NBC loyalty. Capital City veterans are H. W. Yates, engineer, and R. Terrell, operations. NBC TRANSMITTER

S. X.

i? ' ", . / v-v '

m’ -M

SAN FRANCISCO WELCOMES NBC EXECUTIV

The recent Western division stations meeting brought top NBC-ites to the Golden Gate City. Here John W.

Elwood (right), manager of KPO. greets (left to right): Sidney N. Strotz. vice-president in charge of the Western

division: Niles Trammell, president, and William S. Hedges, vice-president in charge of stations departments.

SEPTEMBER 1943

THE DISCOVERY SHOP • RADIO'S WARTIME TASK 2 NBC TRANSMITTER

NBC TRANSMITTER PERSONNEL BOARD LAUNCHED VOL. 9 SEPTEMBER 1943 No. 2

Published Monthly by the RCA Intercompany Committee Will Serve Many Purposes National Broadcasting Company

RCA Building, Radio City, New York • NEW \ 0 R K . — M e n and women in which RCA men or women may serve, throughout the various branches of the they are members of the RCA Familv and vast RCA Family will be afforded the as such we are interested in their progress BACK HOME opportunity of observing the functions and believe they are interested in the and operations of the Company as whole progress of the RCA organization as a • The announcement of the return through the establishment of the RCA whole. Their interest will be stimulated of Amos *iT Andy to the NBC net- Committee on Personnel— a group con- and be more real if we make known to work brought a surge of gratifica- taining representatives of all RCA divi- them regularly our policies, our activities tion from radio listeners — young sions. I he Company, its clients and the and the progress being made. and old. “To serve on this Committee, the fol- Freeman F. Gosden (“Amos'’) lowing Personnel Officers of the various and Charles J. Correll (“Andy”) divisions of RCA are hereby appointed: and their Fresh Air Taxi Company delighted millions for more than a RCA Executive Offices ) C. J. Finch decade. Their hass and treble dia- 0. E. Dunlap, Jr. ) lects and their inimitable and hilari- RCA Victor Division.... F. H. Kirkpatrick ous characterizations tickled the RCA Laboratories G. D. Nelson risibilities of the entire nation. RCA Communications, Inc J. F. Rigby The start of Amos n" Andy in the “big time” was almost contem- National Broadcasting Company E. de la Ossa poraneous with the creation of the NBC network. They were an instant Radiomarine and RCA Institutes W. F. Aufenanger success, a success never before approached and in later years rarely “Mr. F. H. Kirkpatrick is hereby des- equalled. ignated as the Chairman of the ‘RCA It was on August 19, 1929, that Committee on Personnel' and Mr. 0. E.

the blackface comics made their net- Dunlap, Jr., is hereby designated as Sec- work debut. The pair had consider- retary of this Committee. able experience as Sam ’iT Henry CHAIRMAN F. H. KIRKPATRICK “The Chairman will be responsible for over local Chicago stations prior to Director of Personnel Research and Plan- organizing the program and work of the that, but it was their NBC series ning, RCA Victor Division Committee and for holding meetings that catapulted them to fame. regularly, at which meetings he will pre-

The grip that Amos ’n* Andy side. The Committee may invite to its public also will benefit by the creation of maintained on their coast-to-eoast meetings any person dealing with per- the intercompany personnel group which audience is one of the amazing suc- sonnel or related problems at any offices will disseminate data on Company policies cess stories of radio. The nation vir- or plants of RCA, throughout the coun- and activities. tually stopped all other activity to try. The text of General Order S-68, dated listen to them when they were at the “The Secretary will keep the minutes July 30, 1943, and signed by David Sar- erest of their popularity. of the programs adopted and action rec- noff, RCA President, follows: They return to NBC on October 8 ommended or taken at the meetings of

in a weekly half-hour sponsored by “There is hereby created a Committee the Committee. A copy of these minutes

Lever Bros., on behalf of Rinso. to be known as the ‘RCA Committee on is to be forwarded to the President of Congratulations are in order to both Personnel. The purpose of this Commit- RCA and to the head of each RCA Divi-

network and sponsor, hut most of tee is to serve the best interests of the sion or Company represented on the all to radio listeners everywhere men and women constituting the RCA Committee. who once again will follow the ups Family and at the same time to serve the "Ihe Committee will determine how

and downs of this famous team. best interests of the Company, its clients often it is to meet, but it shall meet not

Amos ii Andy will be greeted by and the public. The program for accom- less than once each month. The Commit- a host of NBC friends when they plishing these objectives should include tee will also determine where its meet- launch their Friday night spot, hut specific methods by which all employees ings are to be held and, if it decides to no welcome will he warmer than of the RCA organization will be kept cur- hold them in New York City, the Board that of Niles Trammell, NBC presi- rently informed of the policies, activities of Directors’ room on the 53rd lloor of

dent. who has been an intimate and progress of RCA in all of its branches. the RCA Building will be available for friend of the pair for many years. “Regardless of the particular division that purpose.” SEPTEMBER 1943 3

THE DISCOVERY SHOP

Experts Cooper and Bennett Supervise the Busy New NBC Development Unit

• NEW YORK.—“We re in the discovery business.” Thus does Wyllis Cooper, head of NBC’s young program development division, sum up his work. But that simple statement takes in a lot of ground. The program development division has to discover a lot of things. Its prime duty is to create new shows and put them on the air. To do that it has to find new talent, new ideas, and new programs. It is not an easy job.

But it is the job of Wyllis Cooper, veteran writer, producer and director, who earned acclaim for his work on “The Army Hour.” His assistant is Tom Ben- nett, a young, capable composer, arranger and talent scout, who among other achievements is given credit for developing Dinah Shore to her star status. The two men were given their new assign- SHIRTSLEEVE ASSIGNMENT—Here s a typical huddle of the program development ments several months ago. Today prog- division at Radio City. Director Wyllis Cooper (left) and his assistant, Tom Bennett, go ress can be reported. over an idea with Vice-President C. L. Menser (right). Both Cooper and Bennett are reluctant to talk about their work. “Nothing sensa- tional will come out of this office,” they healthy method of actually developing a But although the p.d.d. insists on talk- say flatly. “We’re just working hard to program idea to the broadcast stage. ing in terms of cold operational theory, produce good, wholesome radio—not sen- Cooper and Bennett, in collaboration with their achievements are not without drama sations,” says Cooper. Nevertheless, in its C. L. Menser, vice-president in charge of —even in so short a time. comparatively few weeks of existence the programs, sweat out the original idea. For instance the outside world will new department has already laid a very Then script writers and production men know little about the discovery of Tommy firm foundation for its future work. It are called in from their respective depart- Taylor, new NBC singing personality. has cleared the decks for action by devel- ments. Finally the embyro show reaches Tommy has sung with such topnotch oping a healthy working formula that a test transcription stage. Everyone con- bands as Benny Goodman’s and Teddy consists of two main principles. cerned listens to it carefully, and tears it Powell’s. But like many a band vocalist

The first is that the source of ideas for apart. More conferences, criticisms, sug- he grew so sick of road tours and one- new radio programs is in radio itself. gestions, and revamping. Finally the night stands that he finally quit, refusing

When the creation of the program devel- p.d.d. pronounces it a mature radio show, many a handsome offer from other opment division was first announced, pro- and after that the program is on its own. “name” bands. gram ideas flooded in. Some were from “In other words,” says Cooper, “we’re Tom Bennett found Taylor working in professional idea men; others were defin- shouldering the problem of developing a milk plant heaving heavy cases of bot- itely amateurish; a few were fantastic. new shows, which used to be handled by tles. Tommy had taken that job, rather

Today the p.d.d. has decided that it will script and production. We are leaving the than return to a life of road tours. Ben- have to look for sound radio ideas from working departments free to carry on nett pointed out that radio offered him within NBC, or else think them up itself. with their work of every day broadcast- a chance to use his talents, and still lead

• 99 “We’ve learned,” says Cooper, “that mg. a normal life. The argument worked. good program ideas are the result of pro- The value of this system. Cooper Taylor went through the usual auditions: fessional work within the organization. points out, is that the same men who help convinced all concerned that he had at

Occasionally we’ll get a good suggestion develop the new show will handle it when least a Grade A voice. He is now heard on from an outsider, but even then it re- it takes to the air rather than have a the network four times a week. But try quires so much work that you can hardly group of theorists arbitrarily shape up a to get Cooper or Bennett to reveal this recognize the original idea by the time new show and then dump it in the laps story of their discovery— and the story we get through with it.” of the production and script departments would remain untold.

Secondly the p.d.d. has devised a to worry about it as best they may. (Continued on page 15) 4 NBC TRANSMITTER

"THE OPEN DOOR"

That's the Policy That Served as Keynote to Success Story of Sidney Strotz

• HOLLYWOOD.—The Open Door is by Open Door and that Strotz was not afraid no means a policy of his own origination, of making mistakes. He wanted no “yes- but his application of it has netted Sidney men” about him and any advice he got N. Strotz an enviable reputation in the was on the level. Then he would come to business world. his own conclusions with such help and

Out in Hollywood where Strotz reigns wade in, often both fists flying. as vice-president in charge of the Western He hit himself on the chin several division of NBC, the door to his well-fur- times, was knocked out once—when he nished but not pretentious office is open agreed with a committee that a ventrilo- to everyone, janitor or executive, with an quist and his dummy would never make

idea. good radio entertainment. Whenever, to- “The most successful guys in any busi- day, he needs to remind himself to keep ness are those who will see anybody,” he his mind as well as his door open, he

says. This first impressed him when he turns on the Bergen-McCarthy program.

had his first job—as traveling salesman But more often he won his battles. He for a Chicago auto supply company at thought a comedy team by the name of $10 a week. Marian and Jim Jordan had great possi-

Strotz is the son of a wealthy and so- bilities and insisted that they be kept on cially prominent Chicago family. Born the air. The Jordans, known as Fibber

April 26, 1898, he was world-traveled by SIDNEY N. STROTZ McGee and Molly, are still holding a spot school age. He was then enrolled in the at the top of radio popularity. And so

Horace Mann School at Winnetka, Illi- one such morning that Strotz persuaded it was with “Vic and Sade,” “Mary Mar- nois and later at St. John’s Military Acad- Trammell that NBC should broadcast a lin” and many others. He thought a local

emy in Delafield, Wisconsin. The first fight from the stadium. It was the Young “wake-up” program should “go national.” World War interrupted his college days Stribling-Otto Von Porat bout and Tram- It did. at Cornell University, but he returned mell was sold. Came the big night and So well-known was the stride that the after action in France, having risen to NBC was hooked up at the ringside. central division had made that in 1940 the rank of sergeant in the Tank Corps. “There were three sounds,” says Strotz. Strotz was transferred to New York as After the war and his initial associa- “A sock of Stribling’s glove, Von Porat’s vice-president in charge of programs. tion as salesman with the automobile sup- body hitting the floor, Von Porat’s head Strotz waded in with his ideas, mainly ply company, he became vice-president hitting the floor. That was all!" his pet theory of building up sustainers of the organization at the age of 26. In The fight was over in 59 seconds and until they reached the calibre of salabil- 1927 he was made president of the Amer- Strotz himself took care of the extra time ity. He was responsible for many sweep- ican Sales Corporation and in 1928, vice- by telling the listening audience about the ing changes. president of the Wrap-Rite Corporation. wonders of the stadium. John Royal, then Strotz was chosen to head the Western Always an enthusiastic sportsman, program manager, burned up a long dis- division of NBC when the Red and the

Strotz’s energies about this time were be- tance wire to Trammell. Blue were divorced. He took over his new

ing directed toward a colossal scheme to “That so-and-so,” he said. “Less than duties on January 1, 1942. build the largest sports arena in the coun- a minute of fighting and the rest we give Hollywood has felt the sweep of his try. With his brother, Hal, and other to the stadium. That Strotz!” There was broom and has warmed to his geniality. prominent business men, he organized the silence for a moment, then he added, And Strotz has been kind to Hollywood.

Chicago Stadium Corporation which built “You’d better hire him.” He picked up its chief sport of gin-rummy and operated the world-famed Chicago A year later Strotz was a member of like the true sportsman he is. He plays Stadium. First as director and treasurer the program department in Chicago. a terrific game of bridge, too—a terrific and later as president, Strotz helped put “I know nothing about radio,” he said. game, say his opponents, because his very on every type of entertainment. By 1931 “But you know entertainment,” retorted beautiful wife, Helen, somehow manages he was beating old entrepreneurs at their Trammell. In three months Strotz was to hold most of the aces and kings. own game. He brought Sonja Henie there radiowise, enough to become program Hollywood has held only one disap-

for her first big success. He was the first and artists service manager of the cen- pointment. Almost a year ago, it was, that

to bring Max Baer out of the West. tral division. In 1938 he succeeded Tram- Strotz with tear in eye bid farewell to During this period in his life, a man mell, who had been transferred to New Jason, his boxer pup. who was sent to by the name of Niles Trammell, then man- York, as general manager. The same year join the Army as all good dogs should ager of NBC in Chicago, lived across the he was appointed vice-president in charge do. There wasn’t a prouder dog owner in street from him at Lake Forest. They of the central division. the country than Sidney Strotz until Jason

often rode to town together and it was His radio associates learned about the was returned—classified 4-F! SEPTEMBER 1943 5

"Radio Reporter" Publicity 15 YEARS ON THE GRIDIRON Script Gets Big Response That's Goal Achieved By WTMJ's Pigskin Ace—Russ Winnie • NEW YORK.—A new NBC service to affiliated stations throughout the country

was inaugurated on August 2 when t he • MILWAUKEE, WIS.-Fifteen years of could be expected to understand the sit- NBC press department issued the first in football broadcasting for the same spon- uation perfectly is the fellow in blue who

a series of specially prepared scripts, sor, over the same station ! Such is the officiates a ball game between the dear

titled “Your Radio Reporter." record that will be compiled at the close old ‘Bums’ of Brooklyn and the New York

The new series is a weekly, ready-to- of the 1943 football season. December 5, Giants, at Ebbets Field. use “chatter" script on radio news, gos- when Russ Winnie, sports announcer and During his 14 years of football broad- sip and personalities designed to he assistant manager of WTMJ. concludes casting there have been lean years, of broadcast by the local stations. Its pur- his broadcast of the Green Bay Packer course, as far as titles are concerned, but pose, as outlined by the press department, game in Philadelphia. the Green Bay Packers have always won

is to utilize the medium of radio for pub- Sponsored by the Wadhams Division their share of championships, and Wis-

licity purposes and at the same time fill of the Socony- consin, while not so fortunate in the Big a definite need for a show of this type. Vacuum Oil Ten, has always provided thrills.

The script, which keeps the emphasis Company, this is An incident in Green Bay several years on “listenability,” is designed so that lo- one of the long- ago gives an insight on Winnie’s popular- cal stations may adapt it to their own est series of com- ity with the fans which, at the time, as- needs. mercial football tounded every witness to the affair. It was Preliminary queries to affiliated sta- broadcasts in the close of a super-colossal season for the tions had brought an encouraging re- radio. Again this Packers. They had returned to the little sponse, with 78 stations replying immedi- year, Winnie will Wisconsin city to celebrate royally a ately that they would like to receive and describe all World Professional Football Champion- use the projected script service. The script games on the ship. The banquet hall was packed, the is offered free to all NBC stations and may schedule of the new champions facing over 3,000 rabid RUSS WINNIE be sponsored locally. University of enthusiasts from a long table on the stage. The script is prepared from material Wisconsin and the Green Bay Packers. The players and coaches were introduced, submitted by all members of the press de- Taking over football back in 1928, one by one, each receiving a deafening partment. The contributions are aligned Winnie’s ability to impart the color and ovation and cheers that must have reached and rewritten into a breezy continuity excitement on the playing field, without the Atlantic seaboard. Then, almost as an aimed at keeping listeners informed on sacrificing accuracy in reporting “who afterthought, the toastmaster remarked, the network’s program highlights. tackled who,” gained the immediate inter- “And now. I think it would be proper to Stations who have not yet indicated est of Midwestern football fans; con- introduce a man who has been almost as their desire to receive the script service, vinced them that listening to a football much a part of the Packers this season as are urged to do so at once, since in the game could be almost as thrilling as sit- though he had been on the playing field. interests of economy, only those stations ting on the 50-yard line. He has the appreciation of all of you, I that specifically request the service, will Ask Russ which game is the toughest am sure, and 1 know you’d like to have receive it. Indications are that several sta- 7 to broadcast each year and he’ll tell you him stand up and take a bow . Russ Win- tions already have interested local spon- without hesitation, “The Marquette-Wis- nie, will you stand up. please?" sors in the show. consin game.” An alumnus of the Uni- What followed approached pandemon- versity of Wisconsin, he does everything ium. You would have thought every per-

in his power to keep from jumping son in the big hall had just been presented Keeping in Stitches Them through the window of his broadcast coop with a lifetime pass to all Green Bay • MILWAUKEE. WIS. — Private Walter when Wisconsin scores or a Badger run- Packer football games. “It was so unex-

Sekiya. a Hawaiian, on leave from Camp ner breaks away. He is impartial as far as pected,” recalls Winnie, “I couldn t be-

Shelby, Mississippi, learned how effec- it is humanly possible, hut honest enthusi- lieve it. I just stood there, the lump in my tive radio can be when “Heinie” of asm and sincere loyalty to a football team throat getting bigger and bigger. When

WTMJ fame increased his purchasing can throw the most conscientious broad- the racket subsided 1 said something .. . power via a single air plug. The soldier caster at times, and that’s why a hectic what it was, I’ll never know.” had $50 with which he was trying to buy interstate rivalry like the Marquette-Wis- A minute portion of a huge radio audi- a sewing machine for his outfit—but in consin game is such a delicate broadcast ence had demonstrated their appreciation vain. He aired his troubles on the WTMJ to handle. of Winnie and radio in a way that makes noonday program; “Heinie” issued a “On every play,” explains Winnie it easily understandable why Russ is at mike plea for aid. Result: Several women wryly, “thousands of Wisconsin and Mar- the “same old stand,” now7 in his fifteenth called the station offering machines and quette loyalists either feel like proposing consecutive year of broadcasting Green Private Sekiya purchased one—and for a toast in my honor ... or, jumping down Bay Packer and University of Wisconsin only $40 at that! my throat. I suppose the only person who football games. 6 NBC TRANSMITTER

WIN TEXAS FRIENDS Three States Dig Down in Jeans As KDKA Bondwagon Rolls Again

• PITTSBURGH, PA.-The big KDKA sales of last year. Visiting 12 communities Bondwagon has hit the trail in its sec- the Bondwagon sold $621,725 in War ond trek around the countryside in the Bonds during 1942. interest of the United States Treasury’s With Station Manager Joseph E. Bau- exchequer. dino in the driver’s seat, the Bondwagon

It’s sides bulging with United States carries 35 passengers on its trips, includ- War Bonds and KDKA’s radio headliners, ing a score of KDKA’s top-flight enter-

the Bondwagon has visited four cities tainers, eight trained, uniformed sales- in the Pennsylvania-Ohio-West Virginia girls from the office personnel and the sev-

area up to the time of this writing, to stage eral department heads, all of whom vol- elaborate open air shows in an effort to unteer their services. swell the respective communities’ War "Setting up shop on a platform Bond records. erected for the occasion, the KDKA enter- Carey Longmire, NBC commentator, and Record-breaking throngs have attested tainers, augmented by local personages, Lieutenant Leona Jackson, U.S.N., won to the success of the unique one-night ral- “go into action" at 7:30 p.m. A half-hour friends in the Rio Grande Valley of Texas of the program lies approved and encouraged by the from 8 to 8:30 p.m., is when they came to the aid of a family in the Treasury Department. More than 12,000 broadcast on KDKA, after which the KRGV (W'eslaco) listening area. The nurse people jammed the roped-off enclosure bond-selling and entertainment festival mentioned a Japanese prison camp where she had been prior to an exchange of pris- during the inaugural rally at the indus- continues past 10 o’clock. oners of war. A local family had a son in the trial town of Monessen, Pennsylvania, The Bondwagon’s Saturday advent fol- camp and called on Longmire's local spon- lows a with a population of 20.000. 15-minute KDKA salute on the pre- sor, the C. R. Anthony stores, to obtain more With the local chambers of commerce, ceding evening to the city to be visited. information. A letter was forwarded to the merchants and civic organizations amply James F. Murray, of the KDKA sales nurse and her reply was reassuring. supporting the project designed to aid the department, is in complete charge of the war effort and provide unusual entertain- Bond wagon s adventures. As advance man Headliners of News Desks

ment, the rallies thus far have been con- he lays the ground work and arranges all Flock to Cincinnati Nike verted into gala community affairs. Every general details with the local officials. community has lauded the KDKA artists Program Manager R. E. White and Pro- • CINCINNATI. 0. — Included on the for their untiring efforts in presenting a duction Manager R. F. Shield align the WLW staff of news writers, editors and pretentious and diversified program of en- talent; Office Manager R. E. Pusev super- news commentators are four former city tertainment. vises the bond sales and Chief Engineer editors and two ex-managing editors. Following the Monessen one-night T. C. Kenney arranges the technical The former local desk chiefs are Arthur stand. The Monessen Daily Independent details. Reilly, who served as city editor of The said: “Beginning at 7:30 p.m., and lasting Washington Post; Milton Chase, ex-city until shortly after 10 p.m., the fast-moving NIKE PALS MEET editor of The China Press in Shanghai; show kept one of the largest crowds ever Gilbert Kingsbury, former city editor of assembled here calling for more and more The Kentucky Post, and William Dowdell, from the generous entertainers, who held WLW news editor, who was city editor of back none of their talents in getting the The Cleveland Press, The Youngstown

audience to buy more bonds.” Telegram and The Cincinnati Post. Simpson’s Daily Leader Times, follow- The ex-managing editors are John W.

ing the smashing rally at Kittanning, La Rue. well-known m. e. of The Cincin- Pennsylvania, commented: “Kittanning nati Enquirer, and Dowdell, who also was

not only has done itself proud by its fur- in the executive editorial berth of The ther contribution toward our fighting Youngstown Telegram.

forces, but it has enjoyed a wealth of entertainers such as never before set foot on ANOTHER NBC FIRST Lieutenant ( j. g.) Claire C. Callihan, Jr. our county seat. It was a night long to be (left), former chief announcer for KSD, St. • NEW YORK.—Conversation carried on Louis, and Sergeant Rudolph Schultz, remembered.” for- by a Flying Fortress crew during a raid mer violinist in the KSD orchestra, meeting Off to an auspicious start, the Bond- on Le Bourget Field, near Paris, was re- by accident in the Aleutians for the first wagon will continue its junket on alter- corded by a new device in the time since two years ago, when they said bomber and nate Saturdays throughout September and their last goodbyes in the KSD studios at broadcast over NBC from England on October in an effort to better its cash bond Schultz's departure for the Army. August 18. SEPTEMBER 1943 7

RADIO'S WARTIME TASK

Absence of "E" Flags for Broadcasters Fails to Dampen Employees' Victory Effort

• NEW YORK.—There can be no doubt paigns, air raid drills, Red Cross fund must be masterfully handled, all produc- that our fighting forces hear the brutal drives. Red Cross nurses and nurses’ aides tion must be well done, all of these and hard brunt of our war effort. Too often, recruitment drives, and appeals for blood many more must each in turn play its part in the effective performance of our however, there is a tendency for this donors. Each NBC-ite had helped to make to our listeners who are the world. realization to let an unintentional but it possible to entertain our men in uni- duty nonetheless harmful failing creep into our form. each NBC-ite had assisted in telling Therefore, each personnel brochure is contribution to the winning of the war. the people in all lands the truth about the a reminder that there is a job to be done Our soldiers, sailors and marines time war, and each not by a few of us, but by all of us. Each and again have suffered because of the NBC-ite had folder hopes to mirror the more clearly network “too littles” and “too lates” over which made it possible one of the many facets which they have no control and against which to inspire and en- broadcasting can bring to bear on the their courage and their strength are pow- tertain the work- war effort and occasionally when possible, do- erless. ers and the fami- to underline specific means of better is for us. But most Our country, even before our entry lies on the home ing that which cut out of all, they hope to point out that you are into the war, was called the Arsenal of front who are of Democracy. We not only have continued such paramount NBC and NBC is you. -ERNEST DE LA OSSA in this role, but we have added that most importance to our Personnel Manager precious material of all, our own flesh and armed forces. NBC blood. ERNEST DE LA OSSA Since each The best brains and efforts of Govern- NBC-ite stands so Iowa Farming Broadcaster ment, of industry, of our Army and of close to this almost magical ability of England for Series our Navy know that in order to win this radio to touch all things, the series of per- In WHO war, our production must be herculean. sonnel brochures which have been dis- • DES MOINES, IOWA. - Herbert H. They have spared nothing in an all-out tributed throughout the network is de- Plambeck. for the past seven years farm effort to meet staggering production goals. signed to point out the ways in which we editor of WHO, In an attempt to bring each worker all can assist in winning the war. The and believed to nearer to the fighting front and in an brochures, distributed with pay envelopes, be the only man endeavor to give recognition to those who are read thoroughly. who is a member turn the wheels on the home front, the Many men and women who are em- of all three ma-

Army-Navy “E” is awarded for excel- ployed in the so-called white collar busi- jor farm organi- lence in meeting production quotas. These nesses or professions have felt that they zations (Farm awards are made to war plants and the must also serve as defense volunteers, as Bureau. Grange, worker in them because tangible evidence air raid wardens, as blood donors, as Farmers Union), of the worker’s progress can be seen slid- nurses aides, or in the many other war is visiting the ing down the ways or rolling off the line. activities in order that they might give United Kingdom Our RCA associates are all proud that genuinely to their country’s fight. Here as the guest of HERBERT H. PLAMBECK they fly these “E” flags which symbolize through NBC each person—by sincerity of the British Min- their eagerness and ability to do their purpose and intensity of effort—can in the istry of Information, with the sanction of share. performance of his job give wholeheart- the United States Departments of Agri-

We at NBC have no production line. edly to all of these. culture and State, as an agricultural ob- We cannot watch the fascinating evolu- The wonders of the network are such server. He flew over in a Clipper plane tion which transforms plates of steel into that each of these efforts can be spread and will stay about six weeks. the behemoths of battle. We at NBC do throughout the land. Naturally, therefore, Herb's first report, made by short wave have, however, an opportunity to work much depends on the quality of that which over facilities of BBC on July 24, was daily with that intangible which is so vital we do. It becomes an obligation to do our picked up and rebroadcast by WHO as to the preservation of our democratic way utmost to make certain that our programs part of the Corn Belt Farm Hour (a proof living. Call it spirit or call it morale. are only the best. In order that this may gram originated by Plambeck six years

American radio has taken part in every be so, each NBC-ite can contribute. No ago and produced weekly under his direc- phase of the war effort. As each NBC-ite program goes out over the airwaves as tion ever since). It dealt largely with ob- has done his job each day we found that the work of one man. Each program is servations in Kent and interviews with no matter what that job might have been, the result of teamwork which involves all Kentish farmers. he had taken part during the months that of us. All scripts must be well written and His second short wave report July 31, have passed in the following efforts: War also well typed: all interoffice communi- also was rebroadcast by WHO. His topic

Loan campaigns, salvage and scrap cam- cations must be delivered, all controls was “Tour of Scottish Farms.” SYMPHONY PARTY—Among the leaders of industry attending the reception following the premiere of “General Motors Symphony of the Air Presenting the NBC Symphony” were (left to right): Henry Crain, chairman’s staff of GM; C. E. Wilson, president of David Sarnoff, president of RCA and board chairman of GM ; NBC, and Paul Garrett, vice-president of GM.

DA MEMORY EXPERT—Margaret Frye, chief receptionist WATCH THIS at WSM (Nashville, Tennessee) has earned a reputation FOR for her startling ability to remember names and faces. BROADCAST She meets hundreds of people weekly and amazes them by her memory whenever they return. TO If

Progra : LINKS CLASSIC—The All-American RADIO CALL BOARD— a Open Golf Tournament, held at the to all camps of the American arn

Tam o’Shanter Country Club in Chi- to such NBC headliners as Ch ^rCarl cago, finds Rob McK.ee interviewing Kyser, the radio menu include Golf Star Betty Hicks. "The Green Hornet"

RESPOND TO OWN PROGRAM — The CBC “Help NEWSMAN FETED—Arthur Feldman, former special events director of NBC Wanted” program took effect on the network’s staff. Left and special advisor to the BBC, was honored at a luncheon in Syracuse, N. Y., to right: Malcolm Neill, D. C. McArthur, Ian McNaugh- by the staff of WSYR. Left to right: E. R. Vadeboncoeur, Arthur Feldman, ton and E. A. Weir. Colonel Harry C. Wilder, president of WSYR; M. S. Wilder and F. R. Ripley. —

1010 2ZB i TUNE IN TO THE 1 ; FROM 2ZB("3okcj

mi Can't do fiuilMN *1 tb Hitler" » Oreen Hornet" ru rwu AHiaiCA “BUSINESS AT WAR”—That was the theme of NBC’s War Advertising Council broadcast from the WRC

• ejr Aoee" (Washington, 1). C.) studios. Left to right at the WRC mike: Elmer Davis, OWI director; Marvin Jones, War mi Lone k«ng*r" I Food Administrator; Donald Nelson, WPB chairman; Fred Vinson, OES director, and Chester J. LaRoche, ru m* AM MICA * AeMtioan Challenge" War Advertising Council chairman. l* RATI UMlTH LtfiO»"

>u Can't do hueineee eltb Hltlrr" •e Lent of the Hill Bllllee" ru rkCk AKKBICA •ay Acre" ont Line Theatre" (A U.o. ir Department progreeene) r" e Lone Range u nou aakrjca ar American Hands"

A FLORIDA SALUTE — Miami’s Mayor Leonard K. S tor INTEREST Thomson (left* makes a transcription of a greeting to Miami servicemen abroad. The speech, recorded at WIOD, will be broadcast overseas by the OWL

igs as the above are supplied PEARL HARBOR HERO—Reversing :s in New Zealand. In addition the order of things, Seaman 2nd Class cCarthy, Bob Hope and Kay Charles Lucas joined the engineering J Radio Recording features- staff of WFAA (Dallas, Texas) after he Lone Ranger.” receiving his Navy medical discharge.

OPRY IN THE LIMELIGHT—Window display in Strobel’s Music Shop in a RECORDED HISTORY- Rockwell Force, manager of downtown Nashville, Tennessee, arcade exploiting NBC’s “Grand Ole Opry.” The WSAM (Saginaw, Michigan), presents Mrs. Mary Smith of famous WSM folk music show was the subject of a feature article in the August nearby Caro with a recording of the broadcast in which issue of Coronet Magazine; the display called attention to the story. her son received the Congressional Medal of Honor. 10 NBC TRANSMITTER

"FOR THIS WE FIGHT" A Transmitter Bio: STARTS SECOND CYCLE

• NEW YORK.—A second “For This We A BORN SHOWMAN, S. S. FOX PIONEERED Fight'’ series in which post-war problems are discussed by leading experts in many IN THREE FIELDS OF ENTERTAINMENT fields has been announced by Dr. James Rowland Angell, NBC public service counselor.

The first 13-week series presented dis- • SALT LAKE CITY.—Dynamic, aggres- It was as early as 1938 that he brought cussions on the international aspects of sive S. S. Fox, president and general to the Intermountain Region the RCA peace. The second 13 programs, begin- manager of KDYL. NBC affiliate in Salt television demonstration equipment, when ning September 4, will present the na- Lake City, holds the distinction of pio- the World’s Fairs were just about the tional aspects and will be followed by five neering in three major American indus- only spots to have them in use. He has his broadcasts of a special nature concluding tries— radio, movies and television. Sid staff under constant training on television with a talk by Secretary of State Cordell

Fox is a born showman and his station —and you can be sure that as soon as the Hull on January 1. 1944.

KDYL, is an expression of the showman’s opportunity affords. Sid Fox will be the The series is presented by the NBC

personality. Above all. he is an astute first to jump the gun. Inter-American University of the Air in businessman and under his guidance Enthusiasm and foresight—these best cooperation with the Twentieth Century KDYL has been made one of the most sum up the characteristics of this breezy Fund and the Commission to Study the valuable regional radio properties in the Westerner, who is well known throughout Organization of Peace. More than 600 na- land. the broadcasting industry as one of its tional and regional organizations have co-

Making his “world premiere" in St. most progressive and most successful operated in promoting the broadcasts. A Louis, January 11, 1889. Sidney S. Fox operators. He is active in the Utah State huge number of listening and discussion grew up and hung around only long Defense Council, as well as numerous groups have been formed in homes and enough to get into long pants, when he other civic and fraternal organizations. clubrooms throughout the country. hade farewell to his folks, and with Gree- He is a member of the NBC stations Printed texts of each program are of- ley’s famous words in mind, headed west planning and advisory committee. fered free to listeners. to Denver. There his first jobs were in the advertising and sales promotion fields and, in 1912, he entered the motion picture industry, first working for Pathe and

Selig-Essenay doing theatre contacts. I bis was in the early pioneering stages when storerooms were converted into theatres.

For 12 years he devoted himself to all branches of the picture business, operating state-wide film distributing offices in Denver and Salt Lake City territories. By the time 1925 rolled around another new industry— radio— fascinated Sid

Fox, and it was then that he acquired KDYL. The intervening years gave Sid the perfect opportunity to display his talents as a showman and a businessman. He has built the organization to a staff of over 70 employees. KDYL has modern studios, offices, and recording laboratories, occupying a floor and a half in addition to a separate building — the

KDYL Radio Playhouse, which is used to house the staff orchestra and facilities for programming before live audiences. PEPPERING SALT LAKE WITH IDEAS-When C. L. Menser (left), NBC vice-presi- In the KDYL Radio Playhouse, the dent in charge oj programs flew to Salt Lake City recently to address the inaugural meet- visitor is amazed to see an ultra-modern ing of the Intermountain Radio Council, S. S. Fox (right)—president and general man- experimental television shop where a staff ager of KDYL—played host. Menser was glad to get back to Salt Lake after many years— of engineers is constantly busy gathering even in a nostalgic lecturing assignment. A former professor at the University of Utah, data on the new art. Menser surprised many members of the old faculty by remembering their first names. SEPTEMBER 1943 11

WRC's 20 Years on Air Celebrated in Capital

• WASHING I ON. - The Capital City’s WRC celebrated its twentieth anniversary on Sunday, August 1. It wasn't a big pretentious affair, but it had grace, dignity and it impressed listeners that the capital’s oldest station is still “First in Wash- ington.” The public rejoicing centered around two broadcasts, built under the supervision of Carleton Smith, WRC’s general manager. One was “WRC In Uniform,” featuring the men who have gone into the BACK TO CELEBRATE— There were uniforms galore at the WRC twentieth anni- armed forces from WRC. The other. versary. Partaking in the “ WRC in Uniform" broadcast were (left to right): Captain “When Hearts Are Young,” was a dra- Hugh M. Higgins, Lieutenant John Gaunt, Lieutenant alter Godwin, Lieutenant William matic panorama of what practically W Simmons, Steve Douglas, Lieutenant John Dodge, Chief Radio Man Clyde Clarke, Captain amounted to the history of radio in the L. A. McClelland and Lieutenant John Hogan. nation’s capital. The latter broadcast started off with "When Hearts Are Young” wound up recollections of the station’s first days on Five Laundries Cooperate with a salute to “yester- the air, when it was located away up on dramatic WRC’s Fourteenth Street. Studio and transmitter day” by Carleton Smith and an earnest On Public Service Program were both in a sort of annex to a bank pledge to keep the NBC station “First in • PENSACOLA, LLA.—As the laundry building and the transmitter was perched Washington.” situation becomes more and more acute atop the building. As Fred Guthrie, the The other broadcast, “WRC In Uni- highlighted transcribed in cities throughout the country, it is note- station’s first manager put it. “Everybody form,” was by a E. worthy that as early as June of this year, said it was a wonderful location because message from Captain Thomas Knode, developed public service former newsroom chief and radio’s first Station WCOA a it was so far out in the country.” There program for the five leading laundry com- were eight persons on the staff. war hero. Knode, now’ recovering in a panies of Pensacola. Llorida. Then the broadcast covered the glori- Michigan military hospital, won his Dis- This program, “Say It With Song,” is ous days of expansion until 1928 when tinguished Service Cross and the Purple a 15-minute interlude of transcribed NBC and WRC moved into the National Heart at Buna, fighting the Japs. In the music broadcast twice weekly and spon- Press Building, and there were two stu- studio with Steve Douglas, announcer, sored cooperatively by these five firms. dios. One was the Green Room, the other were: Captain Hugh M. Higgins, Lieu- Main features are the two public service the Gold Room, both ornate enough to tenant John Gaunt. Lieutenant Walter messages included in each program. These dazzle goggle-eyed visitors. And then the Godwin, Lieutenant William Simmons. are designed to inform the public of the names of some of WRC’s former an- Lieutenant John Dodge, Chief Radio Man difficulties which local laundries nouncers were read off—Ted Husing, Nor- Clyde Clarke, Captain L. A. McClelland must overcome in order to take care of the man Brokenshire, John B. Daniel, Hugh and Lieutenant John Hogan. needs of a doubled population. Individual James and George Hicks— all of whom messages outline a variety of ways in have gone on to radio glory. which housewives can actively cooperate And some of WRC’s radio “firsts” with their particular laundry. were listed, starting with the inaugural program. That one had the United States The five sponsors are enthusiastic Marine Band and speeches by RCA Presi- about the results. They feel that this pro- dent David Sarnoff. Assistant Secretary of gram has been a definite help in keeping situation the Navy Theodore Roosevelt. Major Gen- the laundry in Pensacola as possible. eral John U. Hines, U.S.A., and Fred nearly normal as Guthrie. Another was Frederic William According to Gene Kirby, program

Wile, the first political and news com- director of WCOA. this is the first pro- mentator. And still another the first Presi- gram of its kind on the air, and, to his dential inaugural broadcast in 1925 when knowledge, the only one. “BEST Ik ISHES"— Carleton Smith (left), oath of office The results of this public service ven- Calvin Coolidge took the on WRCs general manager, receives the con- the Capitol steps and two microphones gratulations of Fred Guthrie, the station s ture have won applause from sponsors picked up the whole show. first manager, during the anniversary show. and listeners alike. 12 NBC TRANSMITTER

Flood ol Job Offers Greets KPO-Stanford U. Institute Summer Institute Students Presents 3 Air "Lessons"

• CHICAGO.—The second annual NBC- • SAN FRANCISCO. — Radio listeners Northwestern University Summer Radio heard what really goes on behind the

Institute came to a successful conclusion scenes and what it takes to put a program

July 29 with a flood of job offers from on the air, when three special broadcasts the nation's radio stations for the 134 sponsored by the Stanford-KPO Summer graduates. Seventy-two positions were Radio Institute were beamed out of Radio available on graduation day and more City, San Francisco.

were coming in. On the first broadcast. July 31, a KPO PRIZE WINNER.—Albert Crews, chair- The awarding of graduation certifi- staff announcer, of the man of the radio department of the North- hidden from view cates was the climax of a 6- week joint western University School of Speech, and students, gave a running description of a educational effort in which educators of Judith Waller, director of public service foi typical class in radio production, tuning the NBC central division, co-directors of the the Northwestern University staff and top into the studio itself for portions of the NBC-Northwestern University Summer Radio personnel of the NBC central division in classroom activities. John Grover, an- Institute, present the NBC Scholarship Chicago sought to pound home the hard- nouncer and producer for and Award to William Reade of Baton Rouge. NBC, KPO boiled facts of radio production, an- Louisiana, judged outstanding student at the “professor” of production, conducted the nouncing, programming, newswriting, institute. The award consisted of full tui- class. His Stanford colleague was F. tion the six-weeks' course studio engineering and public service. for which ended Cowles Strickland, director of dramatics July 29. Many jobs awaited the students who Eighty-five per cent of the students were for the university, who also acted as over- completed the Summer classes. women and radio stations to which they all coordinator of the series.

now go are scattered from Vermont to The following Saturday Floyd Farr, Texas and from Florida to Oregon. NBC Western Stations Hold chief announcer and assistant to the pro- While not the whole answer to radio’s gram manager of KPO, conducted one Meeting in San Francisco of pressing employment situation, the joint his classes in announcing and acting, for SAN FRANCISCO. — Montana, educational effort by Northwestern and • From the benefit of radio listeners. The final Idaho, Arizona, Lhah. Washington, Ore- NBC is being hailed by the radio industry broadcast was a dramatization of a stu- gon. California, and in as a very definite aid. Widespread acclaim from headquarters dent’s prize-winning play. New York— National Broadcasting Com- by the industry is being given to the insti- The Summer Radio Institute, jointly pany and affiliated station executives came tute and its co-directors, Albert Crews, conducted by Stanford University, of Palo to Radio City, Francisco, chairman of the radio department of the San August 2, Alto, California, and KPO-NBC, San to take part in a stations of the N.U. School of Speech, and Judith Waller, meeting Francisco, was designed to train compe- network’s Western division. director of public service for the NBC tent men and women to fill the wartime Niles central division. Trammell, NBC president, headed manpower shortage now facing the indus- the list and was chairman of the discus- In a close decision, the NBC Scholar- try. It started June 17 and ran through sion of stations’ wartime problems. Wil- ship Award for “most outstanding per- August 14. Classes in “Radio Writing,” liam S. Hedges, vice-president in charge formance” at the institute was awarded to “Production,” “Acting,” “Announcing,” of stations departments, accompanied one of the few men in attendance at the “Control-Room Operation,” and “Broad- him from York. school, William Reade, of Baton Rouge, New casting in the United States”— were held The conference’s host was John W. Louisiana. Kay Dowst, student from St. both on the Stanford campus and in KPO Elwood, general of Petersburg, Florida, also was on the manager KPO and studios. Members of the university and NBC in San Francisco. Lip from Holly- honor list and was awarded the $100 War the KPO-NBC staffs composed the faculty Bond prize offered by the War Writers wood came Sidney N. Strotz, vice-presi- of this 100-pupil school. dent in of the division; Conference for the best radio script de- charge Western John Swallow, program manager; Jen- veloped at the session. THOMPSON NEW GR HEAD nings Pierce, manager of public service and station relations; Frank Berend, sales • NEW YORK.—Theodore M. Thomp- ALWAYS ON THE JOB manager; Paul Gale, traffic, supervisor son, executive assistant manager of NBC’s • FORT WAYNE, IND. - The latest and Henry C. Maas, manager of sales and guest relations department, has been pro-

wrinkle in radio advertising is to live with program traffic. moted to manager replacing Paul Ritten- your sponsor. From KFI. Los Angeles, came Earl C. house who left for the armed forces. Harold Clark, continuity writer for Anthony, owner; William B. Ryan, man- Thompson came to NBC as a page soon Station WGL. Forth Wayne, handles all ager; Clyde Scott, commercial manager, after his graduation in 1934 from Dart- of the accounts in the 1200 block on South and Roy Spencer. The McClatchy Broad- mouth College. After seven years in the Calhoun Street. Not content merely to casting Company, owner of KMJ. Fresno, guest relations and program departments call on the sponsors and pick up copy, California, was represented by Eleanor he resigned in 1941 to join the personnel

Clark has moved into an apartment in the McClatchy, Keith Collins, John Hamlyn department of E. I. duPont de Nemours 1200 block. and Robert Street. Co. Early this year he returned to NBC. SEPTEMBER 1943 13

Radio City "Ups and Downs" TEN PAGETTES MAKE DEBUT ON NBC RADIO CITY STAFF Get a Systematic Handling

• NEW YORK.—“Floors, please?” Every day approximately 6,000 people answer that question as they step into the bank of eight elevators going up to NBC’s Radio City studios and administrative offices. “And every day,” adds A1 Walker, assistant manager of guest relations, “whatever goes up has got to come down.”

Managing traffic at the world’s largest broadcasting center is no uncomplicated job. It requires a lot of thought and planning, plus a gigantic chart, under Al’s supervision, which tells just how many and which elevators are in use and at what times. Service is continuous from

8 a.m. till 1 a.m. After hours, the big stage entrance car is used. Like a train dispatcher, A1 supervises operations, anticipates holiday crowds, arranges four days ahead with Rockefeller Center, which rents the service, for extra operators and overtime. Moving audiences FIRST PAGETTES AT to right: Kitty Kent Martha Maxwell, RADIO CITY-Left , in and out of NBC is like directing a huge Marie Garvey , Bernadette Mitchell, Dorothy De Pue, Regina Fleming, Doris Thurston, stadium pageant. For instance, emptying Elaine Frailey and Martha Horner. Anita Cohan was absent when photograph was made. the world’s largest radio studio—8-H—of its 1,350 occupants and filling it again • NEW YORK. —T r i m 1 y uniformed daily through NBC’s corridors and into with another audience is no picnic—yet pagettes, 10 in number, have been added the studios. They must know how to meet oftentimes A1 and the page staff have to NBC’s guest relations staff in Radio and greet the guests who come from all accomplished the job in 22 minutes! City. The comely young ladies, wearing parts of the country and from all walks But “drifting” audiences is only a part tailored suits of powder blue jackets and of life. The treatment these people receive of Al’s responsibilities. Now and then an midnight blue skirts, have taken over at the hands of our employees is the pic- elevator sticks between floors. Visitors many of the daytime duties formerly as- ture of NBC they will retain when they become nervous and actors grow frantic signed to pages. The pagettes man infor- return to their homes.” afraid they’ll miss a broadcast. In such mation desks in the studio lobbies and Under the plans which led to the for- cases, A1 takes over. An adjoining car is act as ticket takers at studio doors. With mation of the pagette staff, the young sent up to the level of the “stuck” one, the continuing loss of pages to the armed women eventually will receive the same side panels are removed from both, and services, NBC soon may find it necessary training that has been given pages. Fur- the occupants step into the second eleva- to add more pagettes to the new group. thermore, they will be offered opportuni- tor which takes them on their way. All “Pages and pagettes have a tremen- ties to prepare themselves for other posi- shafts in Radio City are equipped with dously important assignment at NBC,” tions for which they seem best fitted. safety catches; the elevators cannot fall. Ted Thompson, newly-appointed man- By substituting pagettes for pages, as Visiting celebrities and people in ager of the guest relations department, the latter are called to service, NBC ex- wheelchairs are given special attention pointed out. “Of all our employees, these pects to maintain a stable staff, fully and a private elevator. Often a car is young people are most closely associated trained to serve as the network’s personal kept waiting for artists who have to trek with the thousands of visitors who pass contacts with studio guests. from CBS, about a quarter of a mile away, to NBC in ten minutes or less, to make a broadcast on time. With Al’s cooperation, 20 YEARS WITH CBC STERN GETS SPORTS POST they’ve never yet been late. • TORONTO. ONT.-CBC’s first candi- • NEW YORK.— Bill Stern. NBC direc- “Traffic manager for about 2.200,000 date for honors in a 20-Year Club is John tor of sports, has accepted the post of people a year,” says Al, “is the only job Thomas (Jack) Carlyle, assistant to the chief of the radio division of the National

I know of about which you can say the network’s traffic manager. On June 1, Physical Fitness Program of the United smoother it runs, the more ups and downs 1923, Jack was loaned from the office of States. He was asked to head the com- there are.” the vice-president of the CNR to the new mittee by Arch Ward, sports editor who And Al’s probably right! radio department of that company. is national head of the program. 14 NBC TRANSMITTER

Billboard Public Service ADVERTISING AIR FEATURE KVOO Puts Its Double-0 On Citation Awarded to WGKV GETS WIDE ATTENTION N.Y. Styles to Woo Business

• CHARLESTON, W. VA. - Station • TULSA, OKLA.—Looking toward de- WGKV, local NBC affiliate, has been • SAN FRANC! SCO.—A month after its partment stores as a potentially fertile awarded the coveted 1943 Billboard debut the KPO Sunday-morning feature, market for local Magazine citation for achievements in the “News in Advertising,” “went network,” radio advertising,

field of public service. becoming a feature of the Pacific web and KVOO, Tulsa, is Public acceptance, keynote in the retaining its local airing. wooing the good

judging of the annual Billboard survey The program is a distinct departure will of such insti-

of the nation’s stations, won for WGKV in the field of broadcasting, being com- tutions in Okla- its second consecutive award. posed of paid advertisements of national homa’s “Magic Ideas, public services and special manufacturers placed with all media. Empire” by events during the last year were taken KPO’s general manager John W. El- maintaining an into consideration by the committee of wood, originator of the program idea, exclusive full-time judges, including such prominent men in attributes its lightning success to its singu- fashion represen- the field of radio as John K. Hutchens, lar contribution to the war effort, which tative in New DANA GARDNER radio editor of The New York Times; was immediately recognized by company York, wartime Harriet Van Horne, radio editor of The presidents, advertising managers and ac- fashion capital. New7 York World-Telegram; Ben Gross, count executives. Dana Gardner, KVOO’s fashion rep, radio editor of The New York Daily The type of advertisement, written or makes the rounds of Gotham’s smart

News: and three Billboard editors, Leon- broadcast, which KPO News Director Don shops, visits leading designers and con- ard Traube, Lou Frankel, and Joseph Martin uses in building the program, is tacts buyers for Tulsa stores when they Koehler. the solely educational and informative visit New York, gathering material for

Theme of WGKV’s entry for 1943 was one — either describing the sacrifices of her Monday - through - Friday quarter - “The Station Listeners Believe In.” boys at the front, the conditions under hours which are transcribed.

The award has been accepted by which they fight and the materials they This “World of Fashion” series is pre- Worth Kramer, manager. The WGKV use—or building the world of tomorrow, sented as a public service to KVOO’s fem- executive came to Charleston from Cleve- telling the story of new materials and new inine audience and as a good-will building land where he had been associated with production techniques. The important feature for the stores. Through her con- the radio industry for 14 years. He has criterion is that the ad be “news-worthy.” tacts with buyers in New York and directed the activities of the Kanawha One agency president lauded the pro- through continuous correspondence with Valley Broadcasting Company since Janu- gram for its championship of free enter- store advertising managers, Miss Gardner ary 1, 1942. prise. Many tributes were received. is able to hew7 closely to the line in presenting advance style tips on merchandise

which will soon be shown in Tulsa stores. PLASMA AIR APPEALS BRING MANY DONORS After more than two months of this unique venture, the station has finally con-

vinced store managers that there is no

hook attached. It’s a service to them. How the good-will built by this service will be used in securing sponsorship for other

programs is another story.

Gellerup to Navy

• MILWAUKEE, WIS.-Daniel W. Gel- lerup, who, since 1925, served The Journal Company as technical supervisor of radio, was granted an indefinite leave of absence Special broadcasts to promote the Red Cross campaign “ That They Might Live” to serve in the war effort. He will he asso-

pulled in over 100 blood donations in each of two listening areas. Left photo: KYW ciated with the Columbia Llniversitv Di-

(Philadelphia vision of Research, is en- ) , Orchestra Leader Clarence Fuhrman (on cot) is making his donation War which

before, (left to right): Leroy Miller, KWY musical clocker ; Seaman David Norcross, gaged in specialized electronic develop-

recipient of seven plasma transfusions ; a Red Cross nurse and Sergeant Garland Ladd. ment work for the armed forces. The

Right photo: Walt Bruzek, manager of the Owatonna studios of station KROC WTMJ veteran engineer w ill be assigned

(Rochester, Minnesota) , airs his reactions as he donates blood in a mobile unit. On- to the Navy as a civilian consulting engi-

lookers are: Lieutenant E. H . Pawsat, Navy doctor; Nurse Ann Heppner, and Ray Roiv- neer, operating under the National De- land. chairman of Steele County Red Cross. fense Research Committee. SEPTEMBER 1943 15

Chicago Farm Commentator WINDOW DISPLAY IDEA PUTS KTSM "ON THE MAP" Gets NBC Agriculture Post • CHICAGO. — Everett Mitchell, pioneer farm commentator, has been named director of agriculture for the NBC central division, according to an announcement by Harry C. Kopf, NBC vice-president and general manager of the central division.

Mitchell currently is heard on “The Voice of the Dairy Farmer,” broadcast over an NBC network each Sunday for the American Dairy Association, and on the “Town and Farm” program, aired six days a week over WMAQ. Chicago.

Mitchell trul \

is a pioneer in

radio in that not To help El Paso, Texas, listeners better understand the progress of the war, KTSM’s

only did he start News Editor George Young has drawn a giant European map which is displayed in the his career when window oj the local electric company. Arrows and cards indicate possible invasion routes, the industry was sites of important events, and other pertinent information. Photo shows Young (left) and

Karl Wyler, KTSM manager. In answer to public demand, Artist-Newsman Young is now EVERETT MITCHELL young but also was among the busy on a similar map of the Pacific war area. first to devote time to a discussion of agricultural problems. He quit the insurance THE DISCOVERY SHOP NBC San Francisco 10-Year business in 1923 for the life of a radio (Continued from page 3) singer and shortly after shifted to a regu- Club Launched by Trammell lar schedule of presenting farm news. His Another stellar example of the way • SAN FRANCISCO.—One-fourth of the NBC programs now deal with all phases the p.d.d. operates is the recent special staff of the National Broadcasting Com- of agriculture, including livestock raising, broadcast of “Stars and Gripes,” the pany in San Francisco has passed the 10- crop culture, conservation and the imme- Army musical. The show was created by year service mark. diate problems of food rationing. and for Army personnel, and was pro- This came to light recently when the The new director of agriculture is a duced by the men of Fort Hamilton, New San Francisco NBC-KPO 10-Year Club firm believer in getting away from the York. It was a smash hit because such an was inaugurated at a luncheon held at the microphone from time to time for a first ace ex-professional as Pfc. Harold Rome, St. Francis Hotel. hand study of the subject in the field. He who wrote the score for the Broadway With Niles Trammell, NBC president; has covered cornhusking and hog-calling show “Pins and Needles,” had a hand in Sidney N. Strotz, vice-president in charge contests, livestock shows, county fairs and its creation. of the Western division, and John W. rural festivals of all kinds. Bennett went out to Fort Hamilton, Elwood, KPO general manager, in at- Mitchell was born in Chicago in 1898. listened to the songs, decided the critics tendance, the 32 men and women who His diversions include photography, fish- had been right, and reported to Wyllis have been with the network for over 10 ing and—before the outbreak of the war- Cooper. They decided to put the show on years were awarded their service pins. traveling to the various national parks. the air. Bennett went back to the Fort Five of the club members were not able and produced a condensed version which to attend, due to being on military leaves Cross Red Milestone was broadcast on NBC on August 14, giv- of absence.

• PENSACOLA. FLA. -The Pensacola ing the nation its only glimpse of what the Dubbing radio as “the greatest instru- chapter of the American Red Cross re- boys in uniform are laughing at in “Stars ment for good in the world,” NBC Presi- cently celebrated the completion of its and Gripes.” dent Niles Trammell told members of the millionth surgical dressing with a WCAO It was a definite radio triumph, but newly inaugurated club that it was they, broadcast from a downtown store. High to the p.d.d. it was practically routine. and others like them, who were respon- ranking Naval officers and members of “That’s our job,” says Cooper, “to sible for this “great good.” the Medical Corps presented brief talks. find newr shows, new people and get them In partial prediction of the future, This was one more useful way in which on the air. And by gosh, that’s just what Trammell expressed the belief that “radio radio aided Red Cross movements. Such we’re going to do!” is going to have more to do with devel- programs are a tremendous help in secur- And if you know Wyllis Cooper, you oping a permanent peace than anything ing volunteers for Red Cross functions. know he's not kidding. else we can think of at the present time.” 1

16 NBC TRANSMITTER

BIG SEVEN-YEAR INCREASE IN AVERAGE NUMBER OF STATIONS PER NBC COMMERCIAL PROGRAM

DAYTIME Q NETWORK TIME EVENING 0 1 \'

2a Liiii 1936 iiiiiii 42

30 i 1 1 i i 1937 liililiJ 47

33 Llilii 1939 59

30 iiilil 1940 ill llilliij OS

.liiiii.il 1941 illiiliiiiiiJ 70

„Lllliiiiiiiil943 iiiiiiiiiiiiiiil j ^

EACH SYMBOL REPRESENTS 6 STATIONS, EXCLUDING PACIHC REGIONAL SHOWS

Girls Come Through Splendidly Handling Station's Wartime Technical Assignments

• PITTSBURGH, PA.-KDKA is amply of the mail room, has been doing a daily writers and producers, in accordance with prepared for the day when more male stint at the controls of KDKAs busiest their respective talents and preferences. members of its staff go marching off to studio. Thereafter each group was given special- war. In fact, a bevy of 20 girls, including As extra-curricular work. Dorothy now ized training and practice relative to the members of the office personnel and the is preparing to take the FCC examination duties for w hich they w ere being groomed. wives of several announcers, are ready to by which she may become a licensed oper- Eventually the three groups collaborated step into their shoes. ator. Meanwhile Kenney expects to train in originating and consummating hypo- Under the supervision of KDKA Pro- other girls who show interest in technical thetical programs in their entirety. gram Manager Robert E. White, the girls subjects. Elated with the progress the girls have have undergone intensive training as an- Foreseeing an eventual scarceness of made White says: “Frankly I was sur- nouncers, continuity writers, and produc- men, White launched his intensive and prised. Not from the standpoint of voice ers. Today White has termed them as comprehensive training program in the and reading. But to learn that all the girls “competent and qualified” to assume several radio phases on April 12. Origi- had some definite, practicable ideas—not staff responsibilities without jeopardizing nally, instruction started with one gen- theories— about radio programming. They

KDKA’s lofty standards. eral class weekly in which the feminine amazed me.” In the meantime Chief Engineer Ted aspirants were familiarized with the de- He adds they need only a minimum of

Kenney has groomed and placed KDKA’s tailed activities of KDKA s studios. experience to assume staff responsibilities first “engineeress.” For more than two Later the girls were divided into three at the pioneer Pittsburgh broadcast sta- months, Dorothy Grant, former manager groups including announcers, continuity tion during the wartime period. NBC TRANSMITTER

OCTOBER 1943

STARFACE COMES TO LIFE Paul M. Havens, WIRE Announcer and Newscaster. Looks the Part as He Broadcasts "Your Radio Reporter," Highlighting the NBC Parade of Stars in Indianapolis

"IN THE PUBLIC INTEREST"

RADIO PULPIT'S 21st YEAR 2 NBC TRANSMITTER

NBC TRANSMITTER BIG NEWSCASTING GAIN VOL. 9 OCTOBER 1943 No. 3

Published Monthly by the One-Sixth of NBC Operating Time Devoted to News Events National Broadcasting Company RCA Building, Radio City, New York • NEW YORK.—Maximum air time com- war. “As a matter of fact,” he added, “I

mensurate with good programming has think it will be even more dramatic in NEW RADIO HORIZONS been achieved by NBC in a gradual in- some respects and will affect more people crease of news reports, news analyses and directly than news of the actual fighting. • As this issue of The NBC Trans- special events since 1938, William F. Both radio and the press will have one of mitter goes to press, Niles Tram- Brooks, NBC director of news and special their biggest jobs keeping people in- mell, NBC president, and John F. events, told AP managing editors at a formed of the readjustments and com- Royal, NBC vice-president in charge meeting September 9 in the Drake Hotel, promises which will have to be made be- international relations and televi- Chicago. The time given over to such pro- fore the world can completely disarm sion, are preparing to hop off to and embark on any safe program for the the battlefronts of the world with future.” the purpose of creating and re-estab- Brooks explained lishing network correspondents’ that a majority of NBC’s news and special events staff and posts in territories re-occupied or the 50 radio reporters assigned to foreign conquered by the United Nations. posts, w7 ere veteran newspapermen, and The move spells public service on a praised them for the high principles and scale unprecedented in news broad- awareness of responsibility to the public casting and the action will also have which they have carried over into radio important hearings on extending the from their newspaper days. foreign audiences regularly following NBC programs. In speaking of post-war prospects. Brooks 7 Decision of the NBC executives mentioned some of the new service facilities that wartime activities to make the trip emphasizes the im- have portance of the job ahead. With key developed. NBC officials on the spot, there will “We are on the verge of new7 services be no need for even a temporary and a new industry through the wider use delay in putting into effect the con- of ultra-high frequencies in the fields of structive changes and important television, frequency modulation and fac- additions to NBC services from dis- simile,” he said. “These services are certain to tant shores. Instantaneous changes WILLIAM F. BROOKS assert a revolutionary influence can be made and the NBC execu- upon our social and economic life in the tives will he right on hand to see grams represents a gradual increase from years to come. It is just as certain that them put into effect. 3.8 per cent of all broadcast time to 15.4 both the press and radio will adapt these Trammell and Royal plan to have per cent. new discoveries in their respective fields NBC move right along with the Yet with nearly one-sixth of the net- for greater service to the listening and armies of the Allies as new victories work's operating time devoted to news reading public.” are gained; the resulting pattern for and special events, he continued, NBC world-wide news pickups should has its space problem. make newsgathering as well as “With so many momentous stories DOING THEIR BIT broadcasting history. breaking,” he said, “we sometimes feel “After this war is over,” Tram- that we don’t have much room to turn • NEW Y ORK. — At the hour of mell commented, “broadcasting as around in. Our men overseas frequently going to press, returns wr ere in- we know it today will undergo great radio us for special time on the air when complete on the NBC New York changes. Our Jack Bennys and Boh news breaks unexpectedly in their areas, staff contribution to the Red Cross

Hopes will have audiences not only or when they have turned up some fea- blood donor drive, but pledges tal- in this hemisphere hut in other ture they believe merits broadcasting over lied over 80 with several depart- hemispheres as well. There will he, the network. The NBC news room has ments still unreported. we hope, a much greater and a much from six to a dozen different offerings Known to have donated five freer exchange of news by interna- every day for which we would like to times are Sydney Eiges, press de- tional radio. Our NBC correspon- find time but it would be bad pro- partment, and Paul Wandell, Jean dents now on the front lines at the gramming to overemphasize the news Collins and Frances Reilly, all of war fronts, once the suffocation of angles. Such a move probably would re- research, w here there seems to have Nazi occupation is dispelled, will sult in the loss of listeners.” been a concentration both of rich bring us the full story of the war News of the peace, he prophesied, will blood and good intentions. from countries now closed to them.” not be less important than news of the OCTOBER 1943 3

"IN THE PUBLIC INTEREST"

Public Service Goals of NBC Outlined at Two-Day Department Meeting in New York

• NEW YORK. — Attainment of public service programs of still higher quality than in the past is the goal of the NBC public service department, stated Niles Trammell, president, at the two-day meeting of the department September 14 and 15. William Burke Miller, department manager, said that in the nine months that public service has operated as a separate department within NBC, there has been a 60 per cent increase in programs under

its jurisdiction. Judith Waller, manager of the central division public service department; Jen- nings Pierce, director of public service, Western division, and Albert Crews, of the central division production staff, reported on the success of NBC Institutes last Summer in cooperation with North- SERVICE MEETING.— Taking part in the two-day NBC public service department western University, U.C.L.A. and Stan- meeting were (seated, from left): Albert Crews, director of NBC-Northwestern Univer- ford University. sity Summer Radio Institute and a member of the Chicago NBC production staff ; Dr. Doris Corwith, assistant to the public Max Jordan, director of research for the Inter-American University of the Air and service counselor, reported that in the past director of religious broadcasts; Judith Waller, public service director of the central eight months she has addressed 198 meet- division; Dr. James Rowland Angell, public service counselor; William Burke Miller, ings with a total audience of 53,340. Plans manager of the department, and Jennings Pierce, director of public service for the for promotion were outlined by Arthur Western division. (Standing): Edward L. Greif, press department; Arthur Forrest, Forrest, public service promotion man- public service promotion manager; Dwight B. Herrick, assistant to the manager; Doris ager. Publicity plans were also discussed. Corwith, lecturer and assistant to the counselor; Sterling Fisher, assistant public John F. Royal, vice-president in charge service counselor and director of the Inter- American University of the Air; Jane of international relations and television, Tiffany Wagner, director of war activities for women, and Margaret Cuthbert, director declared that public service programs of programs for women and children. would play an important role in the development of television. According to Fewis H. Titterton. manager of the script eral manager; Clarence L. Menser, vice- on the programs. He also reviewed the co- department, NBC’s public service pro- president in charge of programs; William operation of 600 national organizations grams had succeeded in reaching new S. Hedges, vice-president in charge of sta- on promotion of “For This We Fight.” high levels in program format. tions; Frank E. Mason, vice-president on Max Jordan, director of religious Dwight B. Herrick, assistant to the leave with the Navy Department; John broadcasts, told of the new studios which manager of the public service department, Elwood, manager of KPO, San Francisco; had been built for religious broadcasts explained the status of the NBC listener’s Charles B. Brown, director of advertising and plans for the coming year. advisory panel and demonstrated the and promotion; Sterling Fisher, assistant A. L. Ashby, vice-president and gen- extensive promotion for public service public service counselor and director of eral counsel, reviewed the status of public programs through the NBC Parade of the NBC Inter-American University of the service broadcasting in the light of the Stars. Margaret Cuthbert, director of pro- Air; and Gilbert Chase, music specialist. Supreme Court ruling on the FCC regula- grams for women and children, revealed A plan for a public service series tions, and Albert E. Dale, director of in- plans for a children’s daytime program which would invite the cooperation of out- formation, brought the meeting up to date on a high educational level, and for a pro- side groups at different intervals through on political developments in Washington. gram dealing with juvenile delinquency. the year was suggested by Clarence F. Erik Barnouw, assistant manager of endorsement. Dr. J ames Rowland Angell, public ser- Menser and received hearty the script division, discussed the develop- vice counselor, presided at the meeting Sterling Fisher reported the wide ac- ment of a dramatic device used to intro- and was host at a luncheon. ceptance by colleges of “Fands of the duce discussion programs and reviewed Among others attending the sessions Free” and “Music of the New World” and its use on “For This We Fight.” were David Sarnoff, RCA president; the acceptance by the New York Board The meeting concluded with a dinner Frank E. Mullen, vice-president and gen- of Education of courses for teachers based at the Hotel Waldorf-Astoria. 4 NBC TRANSMITTER

H. V. KALTENBORN'S 20-YEAR CLUB EDITORS SPEAK AGAIN • NEW YORK. -“The Editor GETS 28 NEW MEMBERS Speaks,” an important joint radio- newspaper venture, was presented six Sundays concluding October 3 • NEW YORK.—The second roster of the Two other new members who moved in over NBC stations. Outstanding

Twenty Year Club rolled off the presses ahead of him were Charles Butterfield, editors from all over the country recently with 28 new members now num- radio editor of the Associated Press, and were heard discussing topics of bered among radio’s veterans. H. V. Kal- Donald Manson, chief executive assistant their own choice, based on head- tenborn, NBC’s veteran commentator and of the Canadian Broadcasting Corpora- line news developments of the pre- founder of the tion. Each got his start in 1906. ceding week.

club, is publisher Butterfield built an amateur wireless The series was similar in format r of the work. With station that year at Champaign, Illinois, to the special program broadcast the inclusion of when call letters and wavelength assign- last New Year’s Day when a group several members ments were still unborn. Butterfield recalls of editors expressed their views on y from Canada, the that he used the then accepted table-top the outlook for 1943. club now takes on “breadboard” layout. Presented under auspices of the an international In the same year, Manson joined the NBC Inter-American University of V character. In all English Marconi Company in England the Air, the series gave listeners an m n. ere were 112 and set up operations for communications unparalleled opportunity to hear A members in the with ships at sea. J. H. Weinheimer is the the voices of the men whose edi- club three of last 35-year member. He joined the New torials help national opinions H. V. KALTENBORN , shape them deceased. England Telephone and Telegraph Com- on vital matters.

The club was founded April 4, 1942. pany in 1908 and is still with that com- Speakers for the initial pro- on Kaltenborn’s twentieth anniversary as pany—now as district manager. gram were Robert C. Notson, man- a news commentator. In his foreword to The three deceased members are aging editor of The Portland the second edition, Kaltenborn points out Vaughn de Leath, the “First Lady of Oregonian; E. F. Tompkins, chief

that war restrictions made it impossible to Radio”; Graham McNamee, the pioneer editorial writer of The Newr York have a club reunion in 1943. NBC announcer, and Neal Tomy, who was Journal-American, and Charles C. “But there has been much friendly re- publicity director of WJR, Detroit, at the Wertenbaker, foreign news editor sponse to the suggestion that the club time of his death. of Time Magazine. sponsor a history of the beginnings of Present occupations of the 109 living radio broadcasting,” he said. “Some mate- members cover the whole field of radio.

is hand, but much more is needed. Fifty-nine are executives; engineers; rial in 27, Baseball Scoop The founder will appreciate any informa- nine, radio editors; six, performers; two tion or suggestions that might advance are in the Royal Canadian Air Force; • PHILADELPHIA. -William D. Cox,

this project. two are educational directors, and one president of the Philadelphia National Reilly, “Members are urged to tell the com- each is a radio psychologist, lawyer and League Baseball Club, gave Jack an- plete story of their early years in radio, auditor. And there is that one radio news KYW sportscaster, a scoop on the mentioning as many names, dates and in- commentator who reached the double- nouncement of his stockholders on Au- cidents as they can recall. Human interest decade milestone—HVK, himself! gust 25. stories recalling the inevitable pioneering The names of the stockholders in the

difficulties are particularly welcome. If newly formed organization had been a everyone will cooperate, the historian’s MOURN ]0N LARSON matter of much radio and newspaper all season. The radio-conscious task will be greatly facilitated.” Among • NEW YORK.—Jon Larson, chief radio speculation of the stock- the club’s members are 17 who have been engineer of the Coordinator of Inter- Cox, after issuing a release next day’s Phila- in radio for 30 years or more and five American Affairs, who was drowned holders’ names to the asked who have been in the industry for 35 September 14 while spending a vacation delphia papers, called Reilly and program that years or more. on the Jersey shore, had a long and permission to go on his interview quickly ar- Orestes H. Caldwell, editor of Elec- varied engineering career. His passing is evening. The was tronic Industries, replaces David Sarnoff, mourned by NBC-ites. ranged and Cox personally read off the the Radio Corporation of America president, Fifteen years ago he joined the staff of names of his stockholders. Since Philadelphia morn- as the mythical “Veteran of Veterans.” WCAP. Asbury Park. Subsequently he early editions of the until after Caldwell pioneered in radio transmission worked for the American Telephone and ing papers do not hit the street this gave Reilly a one-hour in 1904, while Sarnoff got his first job as Telegraph Company and the Universal 7:00 p.m., junior telegraph operator with Marconi Wireless Communication Company of “beat” on one of the biggest local base- season — a story local Wireless in 1907. Chicago. In 1930 he joined NBC, later ball stories of the Sarnoff dropped to fourth position. switching to the Blue Network. fans were awaiting. OCTOBER 1943 5

KMJ PROMOTION BEARS FRUIT —And Vegetables, Too! Station's Harvest Festival a Brilliant Public Service

• FRESNO, CALIF’.—To promote interest Nearly 600 awards, ribbons and sweep- in victory gardening in its area and to stakes prizes were given, among which SQUASH TOURNAMENT provide a substitute for the wartime were a score of $25 War Bonds, and as lack of annual county fairs, KMJ of this grand prize award, a complete set of city recently sponsored a unique and garden tools. Brightly-hued ribbons highly successful indoor garden festival. tagged products adjudged best in their Fresno like many another community respective categories of nearly 3,000 clas-

was unable to hold its annual county and sifications and approximately 300 va-

district fairs because of the gas and rub- rieties ranging from tall corn stalks to ber rationing restrictions. As an alterna- pea-size tomatoes and including canned tive and to increase interest in home vic- fruits and vegetables entered by Cali- tory gardening, energetic and promotion- fornia housewives. wise KMJ members organized a contest Spectators at the festival found every- and display of select specimens of garden thing they were accustomed to in the dis- produce and home-processed foods. trict fairs, excepting the screams of the Corrine Pearson, of NBC’s per- That the Victory Garden Harvest Fes- calliope and the raucous shouts of mid- sonnel staff, shows WEAF’s de Lan- tival was a huge success was proved by way barkers. cey Provost the large acorn squash the enthusiastic praise of the spectators Rows of flags of the Lhiited Nations in grown from a packet of seeds he and calls for an early or at least an annual the lobby led spectators to the floor of presented to her for the victory gar- repeat performance. the auditorium where the garden exhibits den she maintained on the WEAF In answer to a well-planned publicity were surrounded by booths of an educa- project at the Schwab estate. buildup and invitations to farmers and tional nature. In the center of the floor housewives, entries poured in. Like a a large cornucopia was placed signifying cornucopia, were the varied arrays of abundance at harvest. ground, gave a concert. Broadcast by re- select products displayed by the wartime Entertainment for visitors was a high- mote control over KMJ, on the second gardeners whose amateur farms were back light of the event, open from 2 to 9:30 night, the band was augmented by a 35- yards, vacant lots, and other plots. Large p.m., daily. Ralph Kuettel, pianist, played man drum and bugle corps, which thus crowds, some 9.000 visitors, were at- incidental music throughout the day, and provided one of the largest musical tracted in the two-day show of colorful during the evening the 70-piece 22nd groups ever to appear in Fresno. fruits and vegetables which was held in Air Force Band from Basic Training Cen- Booths featuring educational displays Fresno’s Memorial Auditorium. ter No. 8 at the Fresno County Fair- and information for amateur gardeners were prepared by the agricultural extension service division of the University

of California, the Fresno County agriculture commissioner’s and farm advisor’s offices, the Fresno Mosquito Abatement District and the local chapter of the American Red Cross. Special booths for the registration of volunteer farm labor in the county were sponsored by the Fresno Junior Chamber of Commerce, the

American Women s Voluntary Services and the Farm Labor Office.

Representatives of the state director of agriculture were present and discussed insecticides and pest control, and motion pictures from the Bureau of Chemistry and Bureau of Dairy Service were shown. Gardeners were able to submit insects and

diseased plants to the experts for identification and advice. Altogether KMJ was happily rewarded in the success of the festival and con- HALL OF PLENTY —The KM] Harvest FestivaTs scope can be judged by this huge siders the time well spent and the benefits array of colorful exhibits. The event made public service and promotional history. far in excess of expectations. 6 NBC TRANSMITTER

WEAF'S BIG BOND BOOM

Station's Promotion Ideas Carry Weight in Helping Put Biggest Zone Quota Over the Top

• NEW YORK.—Station WEAF played a money to refloat and refit the liner Nor- conspicuous role in ushering in the Third mandie (now the Lafayette) ; Queens will War Loan Drive by using innumerable pay for 92,000 “block-buster” bombs; devices to impress upon its own personnel Brooklyn’s goal was four bonds for every as well as its listeners the importance of Brooklyn man and woman in the armed cooperating with Chicle Sam in this latest forces, and Richmond will pay for the and most important patriotic project to Halloran General Hospital, largest mili- raise $15,000,000,000 in order to carry tary hospital in the world. the war to a speedy and successful con- After “The Battle of New York” pro- clusion. gram ended, station WEAF went on the Principally, WEAF’s endeavors were air daily (except Saturday and Sunday) centered around the giant program “Battle to give percentage standings for the five of New York*’ broadcast on September boroughs of New York City and to pre- 11. It was a 2-hour, 45-minute program sent an outstanding local citizen. The originating in the five boroughs and fea- BOND If INNER — Sally W arren, of the announcement on each program stated NBC press department , receives a W ar Bond tured stage, screen and radio stars, name that “each has set itself a contest prize from Lewis H. Titterton, script borough quota bands, borough officials and other per- chief, for an excellent suggestion. on sales to individuals for the Third War sonalities. Each of the boroughs pre- Loan for this contest. The borough which sented the general theme, “I Have Sold a exceeds its quota by the greatest amount Eight Bond—Have You?” which helped others received similar awards WEAF in sales to individuals, exclusive of sav- for their slogan entries — to create. Maryann Hen- ings banks, corporations, or institutions, derson, secretary to C. L. The promotion department tied Menser. vice- WEAF will be awarded a flag.” The special flag president in charge of programs, for her in with Liggett drug stores in all boroughs. was to be given by station WEAF. slogan, “We All Fight Sell Each store featured a display counter card When We a Bond,” and Neal Hopkins, of the script explaining how one could obtain a WEAF division, for “Sell a Bond to lapel badge. Your Neigh- bor. That’s Your Job Today.” By co- Because the service area of WEAF is Cross Achievement incidence, six slogans were the same, all Red responsible for 27 per cent of the money coming from different corners of the to be raised in the Third War Loan Drive, A total of 28,182 nurses, 89,994 building. The committee decided that station officials thought it advisable to nurses’ aides, and 749,475 home “War Effort Always First” was slogan promote the project to the fullest extent a nursing students has been enrolled that might have been used since Pearl and announced that WEAF would present by the American Red Cross through Harbor and which will be used for War Bonds as prizes to NBC personnel for the the NBC program, “That They duration of the war. This slogan the best program idea, promotion idea makes Might Live,” according to Jane use of WEAF’s call letters. and slogan to be submitted in connection Edward Prince Tiffany Wagner, director of war and 1 homas McCormick, of engineering, with the campaign on the air. activities for women of the NBC won joint ownership of a bond, The judges’ committee (L. H. Titter- as did public service department. Edward Kishkill and Stanley Hebei, of ton, E. de la Ossa, de Lancey Provost, Miss Wagner stressed the fact the stockroom. Augusta Comora. from W. B. Miller, and Arch Robb) was re- that the figures are incomplete and search, and Marian Hartigan, of com- swamped with suggestions from all sec- that the final figures will show munications, also received awards for tions of the building. Sally Warren, of the greater totals. NBC, which is han- presenting this slogan. NBC press department, was the winner of dling this phase of the Red Cross a $25 War Bond for her program sugges- “The Battle of New York ’ program campaign exclusively, hopes to tion for a series of dramatizations dealing enlisted the services of many writers, pro- achieve the quota of 36,000 nurses, with men who today can only show their ducers, announcers, and the facilities of 100,000 nurses’ aides, and 1,000,- patriotism and heroism by unheralded promotion and press of NBC. Each bor- 000 home nursing students. A courage because, in carrying on the fight, ough pickup was approximately 30 min- fourth 13-week series of “That they have fallen into the hands of our utes and required contacting of numerous They Might Live” will start Octo- enemies. Marion Noyes, manager of the individuals and organizations in order to ber 16. when the program shifts literary rights section of the script divi- weld the show into a compact unit. from Sundays to Saturdays. sion, won a $25 War Bond for the best Each borough had an objective during The report was rendered at the promotion idea; she suggested an auction the Third War Loan Drive. Manhattan’s annual meeting of the public service department. of celebrities’ prized possessions for War objective was to sell enough bonds to buy

Bonds at the centers in the five boroughs. an invasion fleet. 1 he Bronx sought to raise !

OCTOBER 1943 7

Eleventh Annual H. P. Davis PASSING THE PASTRY "Record" Audience Proved Announcers' Contest Started By Milwaukee Air Emcee

• NEW YORK. — Announcement of the • MILWAUKEE, WIS.-At the start of eleventh annual competition for the H. P. the recent Red Cross drive for old phono- Davis National Memorial Announcers graph records in Milwaukee, the camp Awards has been made in a pamphlet dis- and hospital committee directing the cam- tributed to independent stations affiliated paign was faced with what they termed with the NBC network and to NBC owned “an indifferent public reaction.” and operated stations. Personal solicitations and extensive

For the first time since the contests newspaper advertising failed to produce were established in 1933 by the widow of the necessary turnover. the renowned father of broadcasting — Finally, the committee, realizing the H. P. Davis— rules have been broadened need for quicker action, contacted Johnny to include a larger number of awards. As Art Baker seems hesitant to cut his KFI Olson, pilot of the “Rumpus Room,” a in past years, however, winners will be (Los Angeles) anniversary cake while (left popular WTMJ evening platter show. to right) Bud Edwards, program director; selected1— on the basis of “personality," Johnny, w ho had previously done w on- Clyde Scott, sales manager and IT . B. Ryan, “diction,” “voice,” “versatility” and , ders in a blood donor and bond selling general manager, all but take the knife out “maintenance of a consistently high stand- drive on his program, cooperated with a of his hand. The occasion was an impromptu ard in2—the presentation of programs. A series of vocal barrages at his evening party held to observe Baker's fifth year on national winner, a sectional winner from KFI. He is the popular emcee on the NBC audience. The results were fast and furi- each of the four time zones, and ten “People Are Funny" series. ous. For the next few weeks, WTMJ honorable mentions — two in each time phones were besieged w ith record pledges zone and two in the national classifica- from “Rumpus Room” fans. Within a Indiana Station Has Big tion-will be named by the judging com- short time, the genial emcee’s faithful fol- mittee. Schedule of War Programs lowers had come through with almost Changes in the contest rules are: 30,000 records which will be turned in for • TERRE HAUTE, IND.-In addition to Each station may submit up to new disks to entertain servicemen. a regular full schedule of war programs, three entries. Previously, only one At the successful conclusion of the WBOW is studding its schedule inter- entry has been accepted from each campaign, the camp and hospital com- mittently with many special features to station. mittee officially announced that Johnny hasten victory. Each of the programs has Honorable mention certificates Olson’s splendid cooperation had resulted audience-pulling power. will be awarded to two runners-up in in bringing in 05 per cent of the total Quite a few remotes have been broad- each time zone and in the national collected cast over from George Field. judging. This change doubles the re- WBOW Illinois, an advanced air training base. cipients in each zone. On August 22, a 15-minute program was The national winner will receive the carried from the field on the occasion of H. P. Davis Announcers’ Gold Medal and its first anniversary. The commanding a cash award of $300; each time zone officers were the speakers. Over 25,000 winner will receive a special award of a people attended this celebration which suitably engraved signet ring; and each had tremendous local interest. honorable mention winner will receive a WBOW has also carried special CAP certificate. Certificates also go to the sta- programs; a remote at the time of the tions from which the national winner and demonstration of the two-man Jap sub- the time zone winners have been entered. marine which was captured at Pearl Har- The competition is directed by Mar- bor; and a special program on the advent jory Stewart, Microphone Playhouse, 151 of Hitler’s birthday. Called “Schickel- North Craig Street, Pittsburgh. Pennsyl- gruber’s Birthday Party,” this broadcast, STACKING 'EM HIGH — Johnny Olson, vania. genial pilot the “ Room," a emceed by George Jackson and Ferrell of Rumpus WTMJ platter show, takes a batch of old Rippetoe, is especially noteworthy—since records from one of his fans to add to the NEW AD CAMPAIGN sold it was unannounced and over $15,000 huge pile he had already collected. • CHARLESTON, W. VA.-WGKV has in War Bonds within a half hour. An- launched a campaign of newspaper adver- other new feature on WBOW is “They • NEW \ ORK.—Police dog puppies born tisements featuring institutional copy. Also Serve.” Its purpose is to help the to one of the canine guards at the WEAF The ads will appear every Monday in local WAC recruiting office. Local WACS transmitter will be awarded to six lucky The Charleston Gazette and The Daily on leave or furlough are interviewed by War Bond subscribers among NBC em-

Mail. Copy will show how NBC and Jill Girrard, the station’s director of ployees in a name and essay contest con- WGKV operate in the public interest. women’s programs. ducted by the personnel department. 1

Wally and Jane, who conduct a daily matinee program over WSYR (Syra- Special Events Reporter Beth Barnes of G. C. Blackwell, director of W1 cuse) present an orchid to Lieutenant Julia King, who, with her fiance, WSB (Atlanta) interviews the of of the invasion area for manager bond j Lieutenant Francis 1). Schramm, was program guest three hours before the coffee warehouse at the Conley Army Junior Chamber of their wedding. Supply Depot.

NBC’s “General Motors Symphony of the Lieutenant Joseph Carpenter, of the Civil Air Patrol and an ace of World Air" program inspired this musical window War I, is interviewed over KYW (Philadelphia) by Ruth Welles, station display at New York’s swank Bergdorf- women’s activities director and mother of a World War II flier. Goodman store.

Officials of the War Finance Committee of the Treasury Department and The tables are turned as Reynold Kraft Don Goddard, WEAF commentato NBC producers are shown in a huddle over War Bond plans for the (seated), NBC salesman, is sold a bond Abraham Shadkun of the Bronx successful “Battle of New York” program over WEAF (New York). by Frank McCullough, Ruthrauff and when the station used u Ryan account executive. .

arksburg, W. Va.), used a map Toni Winston of KYW, Philadelphia, Ottis Devine (left), chief announcer in charge of new- for WSM in Nash- ind newscasts promotion at the (center), interviews Corporal Izzy Rich- ville, discusses latest hot news developments with David Cobb, Anne Ford, Ce “Victory House.” ter, former Penn State boxing champion, Ralph Christian and Lionel Rieau. as Mary Watson, organist, looks on.

Naval Air Base partici- Arnold Johnson, assistant auditor of NBC central division, says goodbye to This double-window “Guess Who” display is i recruitment program of associates before reporting for Army duty at Camp Grant. Illinois, after over the first of 15 in downtown Charleston. a) nine years with NBC. W. Va., by WGKV during the current NBC Parade of Stars.

bond pledge from Taxi Driver NBC Cashier Marjorie McDonnell signs After Virginia Rivers, NBC secretary, sold a bond to Niles Trammell, lAF’s “Sell a Bond” campaign a bond pledge at the persuasion of Rad NBC president, the boss of the network immediately turned around and alesmanship methods. Hall, WEAF announcer, who points out sold one to NBC Photographer John MeGliie. the dotted line. 10 NBC TRANSMITTER

Italian Surrender Hailed By Toscanini A Transmitter Bio: Broadcast • NEW YORK.—When the news of Italy’s surrender was heard by the democratic THIS SEAFARING NAN FARES world, no man was more joyously affected than Arturo Toscanini. He received the EXCEPTIONALLY WELL ON AIR news at his Riverdale home with his family. It came so suddenly that he was GHARLES S. YOUNG only able to say, “At last, at last, at last.” But he didn’t remain home very long.

• BOSTON.—Coming from an old Cape Young was also assistant to the general After a few minutes he was on his w'ay Cod seafaring family and looking the part manager of WBZ-WBZA from 1934 to to Radio City to confer with Samuel of a Yankee is energetic Charles S. “Cy” 1939. He became acting general manager Chotzinoff on “Victory, Act I.” a program

Young who keeps a “weather eye” on the in 1941, and took over full administrative which he and Chotzinoff had planned Westinghouse Radio Stations, Inc., in duties a year later. weeks before. New England. This popular general man- Since Pearl Harbor, Young has enlisted After the fall of Mussolini, Toscanini ager of WBZ-WBZA is a radio veteran WBZ-WBZA facilities to aid in the war prepared to conduct a program marking who is interested in every phase of broad- effort. Under his supervision, the New the liberation of Italy from the Nazi in- casting. England Westinghouse stations have co- vaders. He stood by daily waiting for the

His famed Yankee hospitality is known operated with outside agencies in selling news to come. His original idea was far beyond the limitations of New Eng- over $15,000,000 in War Bonds. The “Zip expanded by C. L. Menser, NBC vice- land. He has in his files a collection of Your Lip—Save A Ship" campaign spon- president in charge of programs, into a letters from some of the leading stars of sored by WBZ-WBZA in cooperation with contemplated program trilogy. The first radio, expressing appreciation for his the Army, has been acclaimed on two program was titled by Menser as “Vic- work in arranging their network broad- major network shows and has been offi- tory, Act I,” with Acts II and III to fol- casts from Boston. He is an expert on cially recognized by ranking Government low after the defeat of Hitler and Tojo.

political broadcasts, having been in officials. Toscanini smiled between his tears as charge of them through several important Young's father was the first of the he entered the great concert studio to con- campaigns. family to earn his living ashore, and “Cy” duct the NBC Symphony Orchestra in the But he remembers the days in the ac- himself continues the tradition established victory program. As he conducted the counting department of the Westinghouse by his sea captain ancestors by making great opening movement of Beethoven’s Electric and Manufacturing Company the sea his chief hobby. monumental Fifth Symphony, now called

hack in 1925 when he was assigned to take It started, the WBZ executive says, at the Victory Symphony, he was visibly

T charge of the business affairs of the com- about the age of 12, when he and some moved. His exaltation grew with the pany’s newest experiment—Radio Station playmates borrowed a catboat (without majestic music of that other master who WBZ. Radio stations in those days had no permission) and went for a sail. His navi- hated tyranny.

commercial programs— it was all sustain- gation was good even at that age, and There was no audience present except ing. “There was no money coming in.” he they got back safely. From that time the his w'ife Carla, his son Walter, his maid

says, “it was all going out. I had to pay hobby grew to great proportions. and his cook. As the maestro signaled the

the hills.” There is an expression of slight He is lieutenant commander of the Bos- orchestra to rise at the end and conducted

pain in his eyes even now, as he thinks ton Power Squadron and takes an active the Star Spangled Banner in that special

about it. part in its affairs. During the Winter arrangement of his which netted the

A year later. WBZ put on its first com- months he teaches navigation to classes Treasury $1,000,000 in a manuscript auc- mercial program, and from then on, the which meet at the WBZ offices under the tion, his family stood weeping with joy.

accounting was less painful; actually, it auspices of the organization. It was an epoch-making event and was a joyous thing. Young also belongs to the Coast Guard listeners from coast to coast shared in a In 1930 Young was made office man- Auxiliary and Temporary Reserve. He truly historic event. ager of WBZ and WBZA, with general does a regular “trick” with the harbor This special program topped a season charge of the business affairs of the sta- patrol which operates along the North of great Toscanini contributions to the tions. In March. 1932. when the National Shore area. Allies’ victory effort. The maestro con- Broadcasting Company took over their Cy lives in his native town of West ducted four special Summer programs management and operation, he was Peabody. Massachusetts, in a house that with the NBC Symphony Orchestra. The shifted to the NBC roster with the rest of was built by his great-great-grandfather final broadcast of the War Bond group

the stations’ staff. hack in 1800. occurred on the “General Motors Sym- When the stations reverted to Westing- Next to the sea, his hobbies are his phony of the Air on September 19 when

house management, July 1, 1940. he was home, gardening and painting, as well as Toscanini offered personally inscribed again in the employ of the company for Rotary International to which he belongs photographs to listeners buying bonds in

which he first started working in 1917. in Boston. denominations of $1,000 or more. ;

OCTOBER 1943 11

LAUNCHING OF THIRD DECADE RECALLS PIONEERING BY NATIONAL RADIO PULPIT

• NEW YORK.—The oldest religious pro- people from the churches and encourag-

gram in American radio, NBC’s “National ing them to worship at home. What is to

Radio Pulpit,” commences its twenty- happen to religion in America?”

first Fall season on the air in October. To correct the misapprehension, Good- Dr. Ralph W. Sockman, pastor of Christ man and Dr. Cadman called a conference

Church, New York, is again the speaker. of representatives of all faiths. The radio

Born of the efforts of the late Rev. program, Dr. Cadmart told them, was an RELIGION ON AIR—Dr. Ralph IV. Sock- Dr. S. Parkes Cadman, eminent Brooklyn effort to contribute to the religious life of ” man resumes the “National Radio Pulpit clergyman, and Frank C. Goodman, ex- America; it was not the “Voice of the network series in October. (Story at right.) ecutive secretary of the department of Church.” Out of such meetings the policies national religious radio of the Federal for religious broadcasts were evolved. Fifty Sponsored War Loan Council of the Churches of Christ in As the program grew, letters continued America, the development of the “Na- to pour in from all over America. But the

Broadcasts Sold by KSD tional Radio Pulpit” is pertinent to the tide had turned. A forest ranger wrote of

• ST. LOUIS, MO. — Something new in story of radio itself. his lonesome life and how much the

War Bond shows was inaugurated in St. It was Dr. Cadman who envisioned the Sunday program meant to him. Elderly Louis by Station KSD with the opening huge and powerful broadcasting industry listeners, unable to attend church, wrote of the Third War Loan Drive, when 50 to come— a force for great good. One day their thanks. From Sing Sing a prisoner

St. Louis business concerns, many of in 1923 he found himself in the office of said: “Maybe if I could have heard your whom had never employed radio for an executive of WEAF. Dr. Cadman had program two years ago I wouldn't be here advertising, were sold the idea of spon- come with a suggestion for an untried now.” Today, Army chaplains write to

soring War Bond programs during the program. He believed that if radio was to tell of the inspiration their men derive

three-week period from September 9 to fulfill its destiny it would have to be a from religious programs. September 30. Spotted during the daytime public service as well as a medium of Much of the success of religion on the hours, and all 15 minutes in length, the entertainment. He believed a weekly Sun- air, as Goodman believes, is due to a shows were varied in content, with some day broadcast would carry the Word of Magna Charta for religious radio which 38 featuring the music of Russ David and God to people the church had been un- he and Dr. Cadman, with the cooperation the KSD Orchestra in addition to mention able to reach before. of NBC, drew up as early as 1924. Some of the Third War Loan Drive and tributes The WEAF executive was convinced of the salient points are:

to the business heads of the concerns and the first broadcast was heard May 3, Religious radio must not be de- themselves for the part St. Louis industry 1923. nominational. is in production. sales playing war Bond “Today I speak in the spiritual interest Religious radio is NOT the Church. proved the power of the appeals. of the people of every race and creed,” Religious radio must not proselyte. Dr. Cadman said that day. “I will not talk Religious radio has and will con- to you of sectarian things. Rather I will tinue to popularize the church and try to bring to you the great central truths religion. of religious life.” Religious radio has and will con- Afterward Dr. Cadman and Goodman tinue to increase church membership. came to the conclusion the only reaction Religious radio is not the “Voice to fear was that of the churches them- of the Church”—it is an educational selves. They were right. factor that will help mankind to real- “I think you are making a grave error ize its responsibility to the organized in omitting the doctrines of our church church. as they are meant to be preached in Sun- day service.” wrote a minister of the Con- By following this formula, the “Na- gregational Church. tional Radio Pulpit" and the National

Another minister wrote: “Do I under- Broadcasting Company have spanned two ST. LOWS WAR LOAN DRIVE -Against stand that the Congregational Church is decades with ever-grow ing success. the background of the KSD War Rond booth to begin proselyting for converts over the “Both radio and the church,” says are James Conzleman, vice-chairman of air? If this is to become a practice, will Goodman, “are indebted to this Magna radio of the drive ; Mayor A. P. Kaufmann all it has to religious Walter W. Head, state chairman of the drive, not other denominations have to take up Charta for meant and KSD's Harold Grams, who icas M.C. of the same practice?” radio. With it radio has proved an un- the patriotic show. (Story above.) “Dear Dr. Cadman: “You are taking mitigated blessing. 12 NBC TRANSMITTER

McClatchy Bees, With Walt Disney Aid, Keep Things Humming in West

• FRESNO, CALIF. - “BORN-Septem- that the organization has rendered service ber 1, 1943 — To the McClatchy news- to the people of California for nearly a papers and radio stations: Twins.” century. Figuratively, of course, the McClatchy He would like— he said—to add Scoopy newspapers and radio stations are passing and Gaby to his long list of characters out cigars these days in celebration of the but, of course, he did not do that type of commercial work. W ORLD PREMIERE. - (Left to right)

Still and all, though, if the money for Chief W arrant Officer Cecil Effinger, conductor of the Fort Logan Band Joanna the job were to be donated into the Army ; Harris, pianist, and her composer-husband, Relief Fund instead of going into the Roy Harris. (Story below.) Disney pocket, the matter could be arranged.

It was agreed. Roy Harris Concerto Boosts Scoopy and Gaby came bounding out Colorado War Bond Sales of the same ink wells which gave Donald Duck and Mickey Mouse and Dumbo to • DENVER.— During a special War Bond the world. program, broadcast by KOA on Septem-

A check for $1,500 was sent to the ber 3, the KOA Music Center for Enlisted Army Relief Fund. Men had the privilege of introducing the Scoopy and Gaby are not Johnny- world premiere of a new piano concerto come-latelies, however. by Roy Harris, distinguished American "SCOOPY" They have a fine family tree. Pioneer composer. stock, true native sons. The playing of the work, entitled “Fan- double arrival of Scoopy and Gaby, the the tasie for Piano and Band,” featured the newspaper and radio bees. Their grandfather was bee who composer's wife, Joanna Harris, noted Not photographs, mind you, but por- graced the stationery and the New Year’s greeting cards of James McClatchy, who pianist, and the Fort Logan Band, num- traits by Disney — Walt Disney — world bering pieces, under the direction of famous animator of Donald Duck, Mickey founded The Sacramento Bee in 1857. 48 father is tile Chief Warrant Officer Cecil Effinger. Mouse and hundreds of other fascinating Their the mosaic bee Following the premiere, Mrs. John C. and enjoyable characters. which C. K. McClatchy, son and successor of McClatchy, had placed in the Vivian, wife of Colorado’s Governor, and Although they are just buzzing infants, James lobby of The Sacramento Bee Building in head of the executive board of the KOA Scoopy and Gaby have their careers all 1901. Music Center for Enlisted Men, presented mapped out for them and already have To Eleanor McClatchy, granddaughter Mrs. Harris with a bouquet of roses. been able to strike a blow against the of James and daughter of C. K., the Dis- Guest speaker on the program was Japs and the Germans. ney Bees therefore were “musts” to con- Clarence H. Adams, Colorado State Chair- The three McClatchy newspapers—The tinue the tradition in tempo. man, War Finance Committee of the Sacramento Bee, The Fresno Bee and The modern So Scoopy and Gaby are third genera- Treasury Department, and chairman of Modesto Bee— will feature Scoopy’s sketch tion California bees with pride in their the International Trust Company. daily. ancestry and enthusiasm for the jobs Sergeant Jack Angell wrote the script The five McClatchy radio stations, in- which are in store for them. and Technical Sergeant Herb Trackman cluding KMJ. Fresno, will feature Gaby announced the program. Both men are in their promotion materials. attached to the A. A. F. Western Tech- The animated bees are intended to lend nical Training Command, Denver. personality and a familiar identity to all the products of both the newspapers and radio stations. War Worker Salute That is their career. a part of the station’s The blow against the Axis powers is # CHICAGO.—As better service to early- another story. efforts to be of on When Eleanor McClatchy, president of rising war workers, WMAQ now signs earlier each weekday morn- the McClatchy newspapers and radio sta- a half hour the at 5:30 a.m. CWT. tions, approached Walt Disney with the ing, starting day start with a news program proposal that he create the twin bees, the The days a.m. animator was impresssed with the fact " GABY" from 5:30 to 5:35 OCTOBER 1943 13

KOA Puts on Big Show tor WSYR Celebrates Its 21st Anniversary Army Emergency Relief

• DENVER.— For two weeks prior to the Western premiere of Irving Berlin’s “This

Is the Army,” KOA broadcast a series of special programs publicizing the picture and promoting the sale of tickets, entire proceeds of which were turned over to the Army Emergency Relief Fund. This voluntary build-up by KOA culminated in an exciting half-hour broadcast on the night of the gala premiere, August 24. Festivities and excitement surrounding the colorful event were described, and

military and civilian officials attending were introduced over KOA mikes in and around the Denver Theatre, where a complete sell-out was recorded. An announcer supplied by the Army reported activities in front of the theatre, where tremendous crowds had gathered to

witness the spectacle of Denver’s first movie premiere of such magnitude. Great anti-aircraft searchlights played on the HAPPY BIRTHDAY — Mark Wilder, WSYR founder and vice-president, cuts the sky overhead while the 80-piece A.A.F. birthday cake while Wally and Jane, matinee favorites of the Syracuse station, look on. Symphonic Band, under the direction of • SYRACUSE, N. Y.—The rise from the As part of the second program, two Warrant Officer Robert L. Landers, from virtual obscurity of a Cazenovia, New 15-minute broadcasts from England were Buckley Field, entertained. York, farmhouse, where it had its birth, presented. They brought to the micro- In the lobby of the theatre, Lieutenant to a place high in the radio industry was phones of the British Broadcasting Com- Charles E. Brady, ace KOA announcer, the story told of WSYR in a special broad- pany many Syracuse service men and now on military leave, and winner of the cast commemorating the station's twenty- women now serving with the armed forces H. P. Davis Announcer’s Award for 1941, first birthday September 15. overseas. This idea proved an outstanding interviewed military and civilian officials The occasion was celebrated with two highlight of the celebration. directly responsible for making the pre- mammoth parties in the WSYR studios, Leading up to the birthday celebra- miere the success which it was for the both of which were aired. tion, WSYR presented a series of 21 new Army Emergency Relief. High spot of the first party was the shows, one each on the 21 days preceding Lieutenant Brady was also in command cutting by Mark S. Wilder, founder and the September 15 anniversary. Many of of a KOA mike placed on the stage of the present vice-president of WSYR, of a huge the shows received such fine listener re- Denver Theatre. He introduced United birthday cake. It was later distributed sponse that they will be continued as States Senator Edwin C. Johnson, of Colo- among members of the station staff. regular WSYR features. rado; movie star Dorothy Lamour, on hand in person, and Major General John Scholarships F. Curry, Commanding General of the Crooners' Contest Awarded Fourth District, A.A.F. Western Technical • PHILADELPHIA. — The winner and • HOLLYWOOD. — Sidney Strotz, vice-

Training Command, to the huge theatre still champion—Bing Crosby! president of NBC in charge of the Western audience and to KOA listeners. All three More than tripling the count against division, returned tuition fees as prizes to speakers praised the citizens of Denver Frank Sinatra in the KVW Musical Clock the two top students of the 1943 season for their enthusiastic, patriotic support of popularity poll, Bing Crosby easily re- of the NBC-UCLA Radio Institute. Army Emergency Relief. tained his top rating with the Philadel- Bertha Kelly was winner of the scholar- phia early morning listeners. The final ship award, based on “all-around excel-

Latin American Visitors tally in the “battle of the swooners” was: lence,” and Evelyn McCutcheon. whose • NEW YORK. — Twelve journalists of Crosby— 14,032 Sinatra—4.036 play, “Thoroughfare for Freedom,” was Guatemala, Honduras and Panama, tour- The contest was an outgrowth of Sina- judged the best, was another winner. ing the United States under the auspices tra fans’ insistence that their Frankie meet John H. McDonald, NBC vice-president of the National Press Club, were guests the “champ.” in charge of finance, was in Hollywood of NBC September 21. John F. Royal, KYW kept the “voting set’s” interest and attended the presentation ceremonies. NBC vice-president in charge of interna- at fever pitch by featuring both Crosby NBC’s Jennings Pierce also participated tional relations and television, was host. and Sinatra recordings during the week. in the scholarship award program. 14 NBC TRANSMITTER

Army Chaplains Featured BOY'S POIGNANT PLEA TO GOVERNOR EARNS On Camp Robinson Series KOA AUDITION AND BROADCAST © LITTLE ROCK, ARK. — In order to acquaint the civilian population with the work of Army chaplains, the Camp Robin- • DENVER. — One recent day, KOA ing you. Thanks a lot. A small boy friend, son Public Relations Office, through Sta- broadcast a special Red Cross program, Frank Farrell Brown, Jr.” tion KARK, NBC’s station for Arkansas, during which 12-year-old Frank Farrell Such a request for the Governor's aid is conducting a Saturday 15-minute pro- Brown, Jr., of Breckenridge, Colorado, was not unusual but the tone of the letter gram direct from the camp’s reception played on his Hawaiian guitar and was was. The sincerity of the boy’s expression center chapel. presented to John C. Vivian, Governor of of longing for a place in the sun, a chance The program was inaugurated last Colorado. to prove his talents, both touched and im- Summer by Major Robert S. Woodson, Frank wrote the Governor to ask “a pressed Governor Vivian. He wrote Frank Camp Robinson’s chief chaplain, and million dollar question”— it was a poig- an encouraging response and advised him Staff Sergeant Robert Buice, former nant plea for recognition of his talents, that his earnest appeal had been referred KARK announcer, who is in charge of which he felt were being stifled in the to Station KOA, here. radio at Camp Robinson. He is assistant small mountain town where he lives. KOA, in turn, invited young Brown to to Captain Walter E. Hussman, public His appeal read, in part: “I want to visit the studios and have an audition. relations officer for Camp Robinson. tell you 1 live in a small town where I On Friday, August 20, Frank appeared “Camp Robinson's Chapel of the Air” cannot get an opportunity to take more at KOA with his mother, father and little features a short talk by one of the camp’s lessons, only the ones I teach myself sister—for the promised audition— and the chaplains and explains the functions of lately. We have nothing here—not even a next night he went on the air. their office. In addition several musical chance to better an ambition. I would like A bright, alert little fellow, rather small numbers are featured on each broadcast. to know if by chance you could help a for his age, Frank appeared greatly elated Chaplain Woodson was called to active wishing boy in any way make a success. at the outcome of his letter. When told duty in February, 1941, while serving as If I could just get a break in life before that he would have an opportunity to pastor of the First Presbyterian Church I am too old. I’m a poor boy, but I also greet Governor Vivian and thank him in at Hot Springs, Arkansas. He was as- know there have been others like me who person during the special broadcast over signed to Fort Sill, Oklahoma, before be- have gone places and did things by a little KOA, he said he was thrilled to death at ing ordered to Camp Robinson. help. This step may be a little bit bold, his dream come true. but God helps those who help themselves Thus KOA helped a little boy from a and I’m writing to try. Governor, please small mountain town in Colorado receive help me, I do want to be a credit to my- an answer to his “million dollar ques- self. I hope this is not in vain or offend- tion.”

WOMEN'S ACTIVITIES GROUP ’ CHICAGO A. A. OUTING • NEW YORK. — A women’s activities • CHICAGO.—More than 150 NBC cen- division, created to establish channels of tral division employees gathered at the communication with women directors of Olympia Fields Country Club on August all NBC owned and operated stations, be- 26 for the annual outing of the NBC Chi- gan to function in NBC’s public service cago A. A. The group participated in golf, department October 1. softball, horseback riding and swimming. U. S. Signal Corps Photo The group will exchange information There was a steak dinner and dancing in The above photo was taken at a recent and suggestions with the manager of the the evening. broadcast and shows, left to right: Major central division public service department Brief talks were made at the dinner by Robert S. Woodson, chief, chaplain sec- in Chicago, and the Western division di- Harry C. Kopf. vice-president and gen- tion. Camp Robinson; Chaplain Maurice rector of public service in Hollywood. eral manager of the central division, and A. Hirschberg, assistant camp chaplain, Chairmanship of the activities division Leonard Anderson, office manager and and Staff Sergeant Robert L. Buice, radio will rotate automatically after each four president of the association. William Wed- director, camp public relations office, who months’ period. Duties of the incumbent dell. assistant sales manager, was m.c. prepares and announces the program. will be to conduct correspondence and to NBC New York guests at the outing distribute information between Eastern, included Charles B. Brown, director of Central and Western divisions and the net- advertising and promotion; Joseph Eccle- SPONSORED VIDEO CARTOON work’s owned and operated stations. Mar- sine, sales promotion manager, and Barry • NEW YORK. — Botany Worsted Mills garet Cuthbert will serve as chairman for Rumple, sales research director. has resumed its comic spot film on NBC the first period, Jane Tiffany Wagner for television station WNBT. The cartoon film the second, and Mrs. Doris Corwith for • NEW YORK. - The NBC A. A. has presents the Botany “woolly lamb” as pro-

the third. launched a pistol and rifle club. motion for the firm’s line of men’s ties. !

OCTOBER 1943 15

WSM BACKS THE ATTACK WITH OWN BOND PURCHASE WTNI Distant Interviews Recorded for Broadcasts

• MILWAUKEE, WIS. - Chalk up another “first” for Nancy Grey and WTMJ Her transcribed interviews depicting life

in the Nisei (Japanese-American) Reloca-

tion Center at Manzanar, California, have drawn the praise of the War Relocation Authority in Washington and are currently bringing enthusiastic comments from her many listeners. It was a typical idea that went over with a bang. Mrs. Grey, director of WTMJ s women’s department and commentator on the popular “What’s New” daily program, received word of her “first” from John C. Baker, chief, office of reports, War Re- location Authority, who wrote: “The staff of the Manzanar Relocation Center has General Manager Harry Stone oj Radio Station WSM. Nashville greets war heroes reported to us on the interesting series of , picture actresses during a recent sale electrical transcriptions which you made and motion bond tour. During the rally in WSM’s studio just prior to time photo was made, Craig, for use on WTMJ. ... As you may know, C. A. finance committee chairman of the National Life and Accident Insurance Company, operators this is the first time any radio station has of WSM. announced the purchase additional made a series of recordings (at Man- of an $500,000 worth of bonds. Deal brings company’s total War Bond holdings to $3,000,000 and makes the firm the largest corporation zanar) and it is significant that you holder of War spanned the distance between Lake Michi- Bonds in Tennessee. Sergeant Vincent E. Boothe (left) lost his right leg in the Tunisian campaign. Actresses, to right, gan and the Sierras to get your records.” from left include Annabella, wife of Marine Lieutenant With her portable recorder “Tyro,” Tyrone Power, Shirley Patterson and Lynn Carver. Whitey (Duke of Paducah) Ford, the station radio Nancy Grey visited Manzanar as part of of staff, urged auditors and street croivds to make additional purchases during a rally in a West Coast trip and brought back a disk bond the Nashville shopping district recently. chronology of what she saw. She visited the needlework factory who is now employed there; chats on WOW Wins Community Sing where Japanese women were at work; she modern problems with Dr. Paul Popenoe, interviewed the male residents in the cabi- president of the Institute of Marriage Re- • OMAHA, NEB.-The WOW Quartet- net workshop; she set up her equipment lations in Los Angeles; Dr. Howrie, head Lyle DeMoss, Ray Olson, Tom Chase and in the kindergarten and civics classes of the University of Arizona’s anthro- Thomson Holtz — won first place in the and chatted with the children and their pology department, and Maynard Dick- Omaha community sing barber shop quar- teachers. All these interviews were subse- son, famed Western painter. tet contest. The winners were picked from quently presented to Milwaukee’s “What’s On the heels of her successful tour, 15 quartets competing throughout the New” audience. Mrs. Grey was honored by the War Man- Summer.

Manzanar is located about 250 miles power Commission when she was invited The contest was sponsored by The north of Los Angeles on the edge of the as the only “outside” guest to a special Omaha World-Herald. Over 8.000 at- Mohave Desert. Of the 9,000 inhabitants luncheon in Milwaukee. The luncheon was tended the final event held in Elmwood of the Nisei center, 6,000 are American held in connection with the local “Women Park. citizens. Nancy Grey interviewed the in- at War” exhibit which was sponsored by a habitants, learning how they view their Milwaukee department store, the Franklin WNBT Cited for Service new life, how they feel about their system Institute and the War Manpower Commis- of self-government, how the children have sion. Mrs. Grey was honored for her part • NEW YORK.—NBC s television station

been affected by the new surroundings, in arousing Milwaukee women’s interests WNBT has received one of the first yearly

and how the Nisei handle their present in adjusting themselves to work in heavy awards established by the American Tele- wartime problems. industry. Mrs. Grey’s recent War Clinics vision Society. WNBT was cited for “the Other features of Mrs. Grey’s trans- at WTMJ and her consistent promotion greatest contribution to the use of tele- cription-making tour included interviews of women in war work on “What’s New” vision as a public service.” A plaque bear- among the women workers at Douglas have been recognized as the inspiration ing the citation is now displayed in the Aircraft in California, where she recorded for the local exhibit and the successful office of John T. Williams, NBC manager

a talk with Ruth St. Denis, famous dancer, listener response accorded it. of television. A1 Cusick (left), radio editor of The New Looking ready for another 18 holes are (from left) Joe That triumphant grin at the left is sur- York Evening Post, and Niles Trammell, Purtell, of Time Magazine; Albert E. Dale, NBC director rounded by Nick Kenny, radio editor of the president of NBC, look cheerful as they of information, and Clayton Irwin, of the AP. Mirror, and the other smile belongs to Ben relax in the sun. Bodec of Variety.

the highlight of the entertainment program following a buffet luncheon. Others played tennis, swam or just rested in the sun. At dinner sets of golf clubs, golf balls, traveling bags and NEW YORK.—Ninety newspaper and magazine editors, press hampers of wines and liquors were awarded to high scorers in association executives and NBC-ites — including top executives the golf competition. Card games concluded the day’s program. from New York and Chicago — were guests at the annual NBC Low gross winners in the three classes were George Frey, press department outing at the Bonnie Briar Country Club in NBC; Edwin Balmer, Red Book, and Dick Kunstman, Movie- Larchmont, New York, August 25. Radio Guide. Low nets: Nick Kenny, New York Daily Mirror; Fifty-two participated in the golf tournament which was Walter Moss, INS, and Don Short, New York Journal-American.

of York Times None jauntier than this foursome (from left) : Roy C. Witmer, NBC vice- Something about the score dismays Tom Kennedy The New president in charge of network sales; Tom O’Neil, Press Association; Frank (left), although Scorer Ed Duffy, of Hearst Publications, looks happy enough. E. Mullen, NBC vice-president and general manager, and John H. MacDonald, Tom Paprocki and Clayton Irwin (hand to head), both of the AP, register vice-president in charge of finance. the pain of it all.

Matching scores are (from left) William S. Sun glasses fail to disguise genial William Left to right: Ed Duffy, of Hearst Publications; Hedges, NBC vice-president in charge of sta- Burke Miller, manager of the NBC public C. W. Frost, sales manager of the Prior Chemical tions; Eli Genatt, guest; Edwin Balmer, editor service department. Company, and I. E. Showerman, Eastern division of Red Book, and Sheldon Coons, public rela- sales manager of NBC. tions consultant. :

NOVEMBER 1943

IN THIS * - . > mS0 £ j^Jr & ISSUE X * At

TAKING TO THE AIR TWO WAYS

: ~ , ; v y . TELEVISION'S - ^: wr- WARTIME ROLE

NBC EXECUTIVES IN LONDON • Niles Trammell (left), NBC president, and John F. Royal (right), NBC vice-president in charge of international relations, inspect London's bombed areas on a tour of the British capital w,ith Lloyd Stratton, president of the Associated Press of Great Britain. St. Paul's Cathedral is in the background. England is the first stop on the NBC executives' itinerary covering world warfronts. 2 NBC TRANSMITTER

NBC TRANSMITTER PICK-UPS FROM GOLDEN GATE VOL. 9 NOVEMBER 1943 No. 4 San Francisco a Busy Point ol Origin for Network Programs Published Monthly by the National Broadcasting Company • SAN FRANCISCO. — Exploding any six, and Standard Oil’s twin programs, RCA Building, Radio City, New York thought that San Francisco is a ghost “Standard School and “Standard Hour,” town for radio, Station KPO conies out to 12 and six respectively. The “Standard with the announcement that 16 NBC net- Hour” alternates between Los Angeles A MOMENTOUS MOVE work programs originate regularly at its and Hollywood. studios in the Golden Gate’s Radio City. San Francisco, long noted as a city of • “Momentous in its meaning for Top on the list is the transcontinental music, beams five musical programs out the modernization of education daily laugh show, “Mirth and Madness,” of KPO. They are “Tunes and Tips,” and its adaptation to present-day which is broadcast not only all over the “Rhythm and Romance,” Carl Kalash and media.” United States but also to Canada, Mexico, Orchestra, a twice-weekly organ concert, With these words, Dr. Belmont South and Central America and even to and a remote control pick-up from the Farley, of the National Education our troops in Africa. St. Francis Hotel. Association (which includes in its Owen Lattimore’s five-minute portion Portions of “The Army Hour” fre- membership more than 900,000 of of “Pacific Story” originates each Sunday quently come from San Francisco and are the nation’s teachers), hailed the night at KPO. On the subject of the war, handled by KPO producers, announcers action of the New York City Board Larry Smith’s Monday - through - Friday and engineers. of Education in granting full credit and Sunday news commentaries come All Far East pick-ups on the network's for courses based on NBC Inter- from San Francisco, as do Dwight New- “Army Hour,” “News of the World,” American University of the Air ton’s “Fighting Front Facts.” The NBC “March of Time” and “NBC War Jour- broadcasts. Western division's “Vegetables for Vic- nal" come through KPO-NBC and are re- For the first time, teachers re- tory” is beamed out of Radio City, with layed to the rest of the web, as is the quired to take “in-service” courses Norvell Gillespie at the mike. “News in monthly transcontinental feature, “Voice to win salary increases can take Advertising,” General Manager John W. of Alaska.” such courses, in part, seated in their Elwood’s brand-new program idea, goes It is the great ambition of NBC-San homes next to a radio receiver. to 16 stations every Sunday morning. Francisco newsroom editors, who handle “Lands of the Free” and “Music On the commercial side of the ledger, all of these foreign pick-ups—from Fair- of the New World” measure up to the Sperry Miller’s daily serial, “Dr. banks, Honolulu, Sydney, Melbourne, the highest standards as great enter- Kate,” goes to eight stations; General Auckland, Chungking and Moscow— to be tainment ; that they also meet strin- Foods’ “Night Editor” to the same group; at the controls on “V-Day” when NBC gent academic standards proves Wesson Oil’s weekly “Hawthorne House” correspondents will triumphantly broad- once more that radio is one of the to six; Rancho Soup’s “Rancho News to cast over Radio Tokyo! most adaptable disseminators of information ever devised. Further details are in the article ANNOUNCER MIXES IN Front Page Promotion on page 12. • PHILADELPHIA.—KYW achieved the almost impossible the day after Italy was TRIBUTE FROM LABOR invaded, and daily thereafter, by crack- ing the front pages of Philadelphia's two • Explaining that labor counted morning newspapers with advertising. heavily on the NBC “Labor for Vic- tory” series to bring the truth home In order to promote the complete news coverage of the K'l newsroom, front to the American people, the Ameri- W can Federation of Labor Executive page advertising “readers were inserted Council praised the effectiveness of in The Philadelphia Inquirer and The Philadelphia Record. the programs in its report to dele- gates attending the recent AFL Bos- Veteran newspapermen in the Quaker ton convention. City said it was the first time in their In part, the report stated: “The memory that newspapers permitted front page advertising other than “house ads Executive Council wishes to express Rad Hall, WEAF (New York) newscaster routine classified ads. its sincere appreciation to the Na- (right), stops, looks and listens as Murray and tional Broadcasting Company for Williams, plant manager of the M. J. Merkin The KYW “readers,” three in each Paint Company, of Lyndhurst, New Jersey, making these broadcasts possible newspaper, called attention to newscasts explains the mysteries of a mixer in which air time of by providing time over its nation- on the Westinghouse station, pigment is blended with oil, one of the steps the news commentators and the fact that wide network to the American Fed- in paint manufacture. Hall, who since June 5 eration of Labor without charge as has been broadcasting news for Merkin. de- any program would be interrupted at once a public service.” cided to learn first-hand about the products. for important invasion bulletins. ;

NOVEMBER 1943 3

TAKING TO THE AIR IN TWO WAYS Airplane Edition of Esso Reporter Represents Important Promotion for WBZ and WBZA

# BOSTON.—The Esso Reporter, recognized as a pioneer in radio newscasling,

is trail-blazing once again. The daily radio bulletins now form the world’s first “newspaper-in-the-air. This publication, known as The Up- to - the - Minuteman, is published three times daily at the East Boston Municipal Airport and distributed free of charge to

all patrons of Northeast Airlines in New England. This innovation, which puts the Esso Reporter in the air as well as on the air, has been made possible through the cooperation of the Colonial Beacon Oil Company, Northeast Airlines, WBZ and and the United Press. WBZA. CELEBRATING EIGHT YEARS OE NEWSCASTING - The Esso Reporter , of WBZ

The Up-to-the-Minuteman is an attrac- and WBZA. entertained men who have been identified with the program since its incep- tive mimeographed edition of the latest tion. Seated at the head table (left to right) are Carlo DeAngelo, radio director of world and local news as edited by the Marschalk and Pratt ; Jack Knowlton, assistant division manager. Colonial Beacon Esso Reporter for broadcasting by the General Manager C. S. Young of WBZ and WBZA; Don O’Brien, assistant advertising Westinghouse radio stations. The paper's manager of Standard Oil of N. J.; and James V. McConnell, NBC spot sales manager. nameplate is a carefully planned streamer in red, white and blue, with credit af- Esso Reporter, the popular daily news- Seated at the head table with General forded the various organizations cooper- casts entered upon their ninth consecu- Manager Young were: Jack Knowlton, ating on the venture. tive year on WBZ and WBZA early on assistant division manager for Colonial Immediately after the Esso Reporter the morning of October 7. Later that same Beacon; Don O'Brien, assistant advertis- broadcasts are completed on WBZ and day, officials of the New England West- ing manager for the Standard Oil Com-

WBZA. the news is rushed over Western inghouse stations played host to the men pany of New Jersey; Carlo DeAngelo, Union printers to the Northeast Airlines who have been closely identified with the radio director for Marschalk and Pratt, for mimeographing and delivery to the Esso Reporter since its inception. These and James \ . McConnell, manager of stewardess five minutes before plane de- men were special guests at an informal NBC Spot Sales. parture time. Editions are produced luncheon in Boston’s Copley Plaza Hotel. Other guests included: Frank Powers, simultaneously at all the airline’s com- General Manager C. S. Young, of Leslie Fitzgerald. W. A. Noyes, Robert mercial terminals; and— in addition— are WBZ and WBZA, presided at the get- Lybeck and J. A. Doyle—of Colonial Bea- relayed to Northeast’s stations in the together and spoke briefly of the pioneer- con; Henry Minott, manager of the Bos- Arctic and across the North Atlantic. ing service provided by the Esso Reporter ton bureau of the United Press, and Lieutenant-Governor Horace T. Cahill, in radio newscasting. Robert Howard of NBC Spot Sales. of Massachusetts, was on hand at the "When we started this service,” he East Boston Airport when The Up-to-the- said, “it was WBZ's first venture in the

Minuteman made its debut. He was pre- news broadcasting field. Since that time NBC SCORES ALOFT sented the first copy by Helen Mur- and with the knowledge gained through • NEW YORK.—Many NBC affili- dock. Northeast Airlines hostess. Officials handling the Esso Reporter we have ates are supplying American Air- of Esso, the Marschalk and Pratt Adver- branched out considerably and now use lines with sports results through Press tising Agency and the New England West- both the United and Associated an arrangement made between the stations joined Milton H. Press (Press Association) for fourteen inghouse radio airlines and the NBC stations de- Anderson, vice-president in charge of newscasts every day.” partment. The information is sup- operations for Northeast Airlines, in After remarks by various other guests, plied by the affiliate to the nearest inaugurating the service. and Alton Hall Blackington, lecturer WBZ WBZ's airline office. The latter transmits a special of WBZA presented 10-minute and spinner “Yankee Yarns,” showed scores to planes en route and the events from the side of the big his exclusive pictures of the famous broadcast New flight officer enters the items on a airliner took aloft the first edition England Hurricane of which September 21, blank posted in the cabin. The of The Up-to-the-Minuteman. 1938, which was one of the outstanding blank contains space for call let- the world’s first newspaper-in- events covered the for While by Esso Reporter ters of the cooperating station. the-air is the newest adaptation of the listeners to WBZ and WBZA newscasts. 4 NBC TRANSMITTER

WRAK STAGES QUIZ SERIES IN AIRCRAFT FACTORY Texas Station Stages Own U.S.-Mexico Good-Will Show

• WESLACO, TEX.— In the first single-

station international broadcast of its kind, KRGV recently presented a dramatic exchange of good-neighbor talks by governors on both sides of the Rio Grande. The

programs originated at the Third Annual Agriculture and Industrial Exposition of Victoria, Tamaulipas, Mexico, on Sep- tember 11. With approval of both American and Mexican Governments, the broadcast was

arranged as a feature of the first extended good-neighbor trip into Mexico by a

Texas governor. It also marked the practical activation of the Texas governor’s recently launched good-will program. In a 30-minute broadcast from the Victoria Exposition grounds, Governor Magdalena Aguilar of the State of Tamau-

WAR WORKER QUIZ — Harris Lipez interviews one of the test pilots at the Piper lipas and Governor Coke R. Stevenson of Aircraft Plant, Lock Haven, Pa., in “ The Piper Quiz,” a broadcast staged at the war Texas exchanged pledges of continued efforts toward better inter-American rela- factory by WRAK ( Williamsport . Pa.). Here’s an entertainment idea with a war service angle that’s tvinning large audiences and considerable good-will. tions. especially as they concerned Mexi- can workers and residents now living in • WILLIAMSPORT, PA. - “The Piper presented on the show. There are cash the Lone Star State. Quiz” has become one of the most popu- prizes for correct answers and a jackpot The program was sponsored by C. R. lar programs on WRAK here. Originat- is built from money “lost” by wrong re- Anthony Stores, an NBC and regional ing in the wing plant of the Piper Air- sponses. This is customarily allotted to a KRGV advertiser. Chief Engineer Lewis craft Corporation at Lock Haven — 25 “smokes for the boys” fund. Cash is also Hartwig supervised the Victoria-Weslaco miles from here — the program serves a paid for questions sent in by radio hook-up. and Bob Stephenson, staff an- twofold purpose — employees’ factory en- listeners. nouncer, handled the m.c. assignment. tertainment and an ace air feature. The The program took a unique twist re- series is an excellent attention-getter. cently when the usual quiz time was al- Harris Lipez, personnel manager at lotted to a round-table discussion held in CHICAGO VISITOR Piper, is quizmaster, and contestants are the office of W. T. Piper, president of the selected from the employee audience. company, with the executive and his as- From time to time, vocal soloists and sistants exchanging ideas on post-war musicians among the war workers are plans in regard to aviation.

Good Wishes News Break at Doorstep

• NEW YORK. - When a Radio Citv • PENSACOLA. FLA. - WCOA special florist gave A1 Walker, of NBC’s guest eventers got a break recently when one relations department, a miniature garden of the most disastrous fires in the history

in a goldfish bowl, he didn’t know what of Pensacola occurred just across the he was starting. Nor did Walker, at the street from the studios. All that was

time, but it turned out to be a wishing necessary for an on-the-spot description

well. And it’s doing a land-office business. was to open a window and place a mike The bowl reposed on Walker’s desk on the balcony. and one day he dropped in a penny and Jim Hendrix. WCOA’s special events told inquirers that anyone so doing and man, was Johnny-on-the-spot, with two Geoffrey Bridson, writer and producer of making a wish at the same time might broadcasts during the course of the raging the British Broadcasting Corporation, whose get his wish. When the wish came true, blaze. The damage was estimated at over impressions of America are transcribed for all wishers had to do was return and drop $100,000. and one of the town’s leading rebroadcasting in England, is given an eye- in a nickel, the money going to the Ameri- furniture establishments was completely tour of the Windy City by NBC Actress can Red Cross. destroyed. Muriel Bremner. NOVEMBER 1943 5

TELEVISION'S WARTIME ROLE

Royal and Menser Announce Plan for Sports Telecasts to Hospitalized Servicemen

• NEW YORK.—Wounded soldiers and way, after which as many more instru-

sailors in hospitals in and around New ments will be installed as NBC is able York City, Schenectady and Philadelphia to obtain. are to be entertained with special NBC In a statement issued several weeks television broadcasts of major sports ago. Niles Trammell, NBC president, out-

events and spectacles taking place in lined the company’s attitude toward tele- Madison Square Garden. vision and announced the creation of a Plans for this new television service, committee to formulate plans for NBC’s arranged in cooperation with Army and post-war expansion of the art. Trammell Navy medical authorities, were announced said that essential technological studies by John F. Royal, NBC vice-president in and surveys of the problems involved are charge of international relations, televi- to be initiated at once and conclusions

sion and short-wave, and Clarence L. held in readiness for the first days of Menser, vice-president in charge of pro- peace.

grams. John T. Williams, of NBC’s tele- “As a supplement to present National

vision department, is in charge of the Broadcasting Company service,” said project. Trammell, “television promises much as Television receivers have already been a new dimension in entertainment, educa- installed by NBC in the Halloran General tion and advertising. BIT tele- Hospital, Staten Island, and the United DOING ITS -The famous NBC The planning committee consists of vision antenna atop the Empire State Build- States Naval Hospital, St. Albans, New John F. Royal, as chairman; William S. ing is note used for sight and sound programs York. Hedges, vice-president in charge of sta- to hospitalized soldiers and sailors. Other installations will be made as tions departments; O. B. Hanson, vice- quickly as possible at the Tilton General president and chief engineer, and C. L. Hospital, Fort Dix, New Jersey; the of entertainment for wounded service men Menser. John T. Williams was named sec-

United States Naval Hospital at the Brook- in the hospitals by installation of tele- retary. lyn Navy Yard; the Navy Convalescent vision equipment without expense to the The committee is coordinating its ac-

' Hospital. Harriman. New York, and pos- Government is deeply appreciated, tivities with the research work of the sibly one other institution. Colonel Walson informed NBC. “Needless Radio Corporation of America labora-

Because of the shortage of television to say, the entertainment which you pro- tories at Princeton, New' Jersey, and w ith receivers (none has been made for civilian pose will bring much comfort and cheer the television development plans of RCA s

7 use since the war began) NBC officials to our wounded soldiers.' manufacturing division. have presented their own personal sets to Similar appreciation was expressed by Currently, NBC is operating its Em- hospitals for the use of the wounded ser- Lieutenant Stone on behalf of the Navy. pire State Building television transmitter vice men. This newr series for wounded service four hours weekly: Mondays, 4:00 to 5:00 The first television program for the men marks the second major public ser- p.m., and 7:30 to 10:30 p.m., EWT. Pro- wounded men, over NBC Station WNBT, vice undertaking by NBC’s television de- gramming is under the direction of NBC s was the rodeo direct from Madison partment. The first was the training of program department with Williams and

Square Garden on October 25. George 148,000 New1 York City air raid wardens his staff reporting to Menser. Putnam, well known news announcer, who were required to obtain their primary acted as master of ceremonies. basic training through television lessons. NEWS PROGRAM GOES "POP” Under arrangements made with Ned Plans are now under way for a third Irish, manager of Madison Square Gar- project, which will utilize NBC television • MILWAUKEE. WIS. - Don Stanley, den, NBC plans to televise track meets, in the training of 180.000 fire guards for news commentator for WTMJ. had his basketball and hockey games and other the city of New York. listeners mumbling to themselves recently sports events originating at the Garden The television area reached by the when he read, verbatim, an AP dis- from time to time. programs for the wounded men will ex- patch from the WTMJ new s room. I he Arrangements were completed by tend approximately 75 miles from Radio item stated that Washington is consider- Royal. Menser and Williams with Colonel City, with rebroadcasts through WPTZ. ing the draft of “childless fathers. With C. M. Walson, of the Medical Corps, the Philco station in Philadelphia, and General Hershey’s frequent new develop-

Second Service Command, and Naval WRGB, the General Electric station in ments fresh in their minds, bewildered Lieutenant Willard B. Stone, District Wel- Schenectady. Milwaukeeans deluged the WTMJ phones fare-Recreation Officer. At least one receiver will be installed to find out whether they came under this

“Your interest in providing a program in each hospital until the service is under- latest and rather startling classification. Screen Actress Lucille Ball greets a crowd of 10,000 in the University of Actress Billie Burke at the WEAF I New York) hond rally holds Cincinnati stadium for the WLW-WSAI War Bond Cavalcade of Stars. puppy won by employee in dog-naming contest among staff bond- James Cagney is at the mike; other noted stars are seated. buyers. Pup’s mommy guards WEAF transmitter.

BROADCASTERS RALLY 'ROUND WAR LOAN DRIVE

Sergeant James Rader entertains child guests in jeep at a birthday- Standing before KOA (Denver! mikes in the Teller House lobby are 16

party on KOMO (Seattle, Wash. I Bond Day. The lucky bond winner of 18 Western and Southern State Governors who appeared on a special is Roberta Lee Rasmussen. KOA War Bond broadcast from Central City, Colorado.

General Charles P. Summerall, U.S.A. (retired), presi- An old-style horse-drawn hark was used by WGY (Schenectady, N. ^.) lo publicize the dent of the Citadel, and Governor Olin D. Johnston station’s War Bond drive which pulled in $27,000. Kolin Hager, station manager, was assisted open the WTMA (Charleston, S. C.) hond program. by Irma Lemke, with Announcer Earl Pudnev as salesman. NOVEMBER 1943 7

TRAMMELL AND ROYAL IN ENGLAND ON FIRST LEG OF WAR FRONT TOUR; PLAN BIG WORLD PROGRAM SCOPE

• NEW YORK.— Niles Trammell, NBC’s Company. Before this war ended such president, and John F. Royal, vice-presi- agreements, we had an exchange agree- dent in charge of international relations, ment with every country in Europe.

were in England (when this issue went to “As soon as Allied victories make it

press) on the first leg of a tour of the war possible, we hope to reestablish these fronts that will make radio history. agreements and resume these broadcasts While abroad, they will make plans for on a much greater scale. the reopening of NBC offices in the occu- Trammell said he hopes to conclude pied countries as quickly as these coun- definite arrangements for the reopening tries are freed by Allied troops. of the former NBC bureaus in Paris. Ber-

Trammell and Royal arrived in En- lin, Rome, Cairo, Vienna, The Hague, gland after a transoceanic plane trip and Brussels and other countries following

set up headquarters at the Hotel Claridge their reconquests by the Allied armies. It

GLOBE TROTTERS-NBC President Niles in London. is hoped that the Rome Bureau can be Trammell (left) and Vice-President John F. After England, the itinerary calls for reopened first and within a few months.

Royal. (Story at right.) stops in Algiers, Cairo and other points Wherever possible, NBC correspondents

in the Middle East. w ill return to their former posts in Euro- WGKV's Education Programs Not only do Trammell and Royal hope pean countries. to complete arrangements for inter- An attempt will also be made to study in Virginia Get Response W. national broadcasting on an unprece- the possibility of setting up an inter-

• CHARLESTON, W. VA.-Designed to dented scale, but they also plan to set up national organization similar to the Inter- augment studies of current events by the framework by which NBC will bring national Broadcasting Union, of which junior high school students, “You And its listeners the deliberations of any inter- NBC was a member along with the prin- The News,” a weekly feature, has been national meetings or conferences of news cipal countries of Europe. Nazi restric- introduced by WGKV. value held abroad. tions have more or less nullified the work

The programs, which are being piped One of the principal objectives of the of the I BU since the war. to the schools as well as broadcast, deal tour will be to study the possibility of A main objective of the Trammell- with contemporary affairs. increasing the schedule of broadcasts Royal trip is to visit as many as possible The schedule is being co-operatively from the Soviet Union over NBC facilities. of NBC’s war correspondents now with presented by WGKV and the Junior Trammell pointed out that once the the Allied armies and navies on virtually

Radio Board of Charleston, a group fos- suffocation of Nazi occupation is dis- every w ar front. tering progressive education through the pelled, NBC correspondents now on the Upon his return, Royal w ill visit the use of radio. front lines will bring us the full story of affiliates of NBC’s Pan American network

“Musical Pictures,” a novelty in radio the war from countries now closed to in Mexico and South America to give education, recently began its second them. them a first-hand report of these post-war season on WGKV. “Our educational and religious pro- plans. It was largely through Royal’s The programs, broadcast weekly, are grams and similar broadcasts from other efforts that the Pan American network designed to correlate music, art and countries will break their present bounds was established. literature, The purpose is to stimulate and extend into the far corners of the Thought is also being given by Tram- imagination, creative ability and expres- world,” he added. “Programs like those mell and Royal to the possibility of a sive thought. of our Inter-American Lhiiversity of the similar journey to the Pacific and Far Twenty-seven thousand pupils par- Air will have classes not only in this hemi- East when the reconquest of those areas ticipated last season over a period of sphere but in Europe, Asia and Africa. is somewhat further advanced. three months. “And who today can foretell what a During each broadcast, students gather profound effect the rapid development of around receivers in their respective class- television will have upon all these plans? WGKV Nan a Columnist rooms. At the conclusion of each presen- “NBC thinking today is on an inter- • CHARLESTON, W. VA.-Julian Glass, tation they are encouraged to draw a pic- national basis. When these great strides WGKV promotion director, now writes a ture, do a pencil sketch or write a poem in radio progress come we will be pre- regular weekly column in The Charleston or story that would best express their pared. Daily Mail entitled “Strictly Business. impression of the program’s music. “We inaugurated the first radio ex- Content of the column deals with per- Most outstanding piece of work will change program in the history of broad- sonal notes about WGKV, NBC and Daily be awarded a scholarship for 12 weeks casting. We made the first exchange Mail advertisers. Glass has been named to of study at the Mason College of Music agreement by an American broadcasting the board of governors of the newly and Fine Arts in Charleston. company with the British Broadcasting organized Press Club of Charleston. Roane Waring, national commander of the American Legion, broadcasts over the full NBC Juan T. Trippe, president of Pan American Air- Network via KOA as he addresses 21 Western and Southern governors at a banquet in the ways, speaks over WIOD at an aircraft building Cosmopolitan Hotel, Denver. dedication in Miami, Florida.

World Champion Typist Olga Elkouri gives pointers to NBC Pfc. Edmond O’Brien, former movie actor, The bacon is brought riglil Hollywood Typists (from left) Tyler, Moline, Eldridge, Kelly, and Josephine Antoine, Metropolitan Opera raising pigs at the Station I Bebler, Leadingham. Crews, Burns (seated), Stormer and Devins. star, make a guest appearance on a WIBA port, Tenn.) Station execut program at Truax Field, Madison, Wis. Overbay o «

(left) is KOA ( Denver) Announcer Steve Robertson Governor Earl Warren of California interviews Gates Rubber Company foreman and greeted by General Manager John W. Elwood wounded servicemen following presentation of of KPO. San Francisco, and E. B. Coblentz, Call- Army-Navy “E” to the company. Bulletin publisher, during Newspaper Week.

Herbert Plambeck, farm editor of WHO. Des Moines, is back from a two-month tour of the British Isles. As an accredited war correspondent, he broadcast home by short-wave. -

General George C. Marshall addresses the Ameri- The Day Room of the Army Air Forces Classification Center near Nashville, Tenn., fur- can Legion convention in Omaha. WOW was right nished and equipped by Station WSM, won a S25 Army prize in competition with other on deck to pick up the Chief of Staff’s talk. recreation centers on the reservation.

by the simple stunt of NBC Chicago Guide Captain Russell Jolly Gov. M. J. Broughton of North Carolina and Mrs. Broughton

I transmitter site (Kings- looks over his all-girl staff: Irene Floto, learn about radio recording during a tour of the NBC Chicago icegood, Upchurch and Marion Mesick, Margaret O’Brien, Barbara studios in the Merchandise Mart while on a short visit. i >orkers. Kelly, Margery Harris and Eileen Riordan.

Vice-Admiral Russell M. Wesche, United States Messrs. Adams, Kieran, Fadiman and Levant— Coast Guard Commandant, is interviewed over “Information Please” vets— are interviewed by WTIC on “Coast Guard on Parade” by Cadet Terry Burke, son of WBAL’s manager, for his (now Ensign) Robert Tyrol, former announcer. school paper preceding their Baltimore program.

Quizzer Jimmy McClain tests the I.Q. of an old organ during his recent “Dr. I.Q.” series from Greensboro, N. C., under the supervision of Harold Essex, managing director of WSJS in Winston-Salem. 10 NBC TRANSMITTER

Station Boasts of 25-Year A Transmitter Bio: Veteran Just 40 Years Old • OMAHA, NEB.—A quarter of a century ago Bill Kotera, now chief engineer STATION USED FOR RECEIVER of Station WOW. was just 15 when he received his amateur radio license. Now. TESTS STARTED AIR CAREER at the age of 40, he has 25 years of radio

WILBUR M. HAVENS experience behind him. He started his actual commercial engineering when he was 19. At that time he

• RICHMOND. VA.-WMBG, under the is still the only Richmond station housed joined Station WIAK as combination

direction of its owner-manager, Wilbur in a building constructed primarily for engineer-announcer. He gave livestock re- Moreland Havens, has become an institu- the purpose of broadcasting. ports and other items and handled addition in the Old Dominion’s Capital City. The studio building was constructed tional programs of interest to farmers in Havens began his career in broadcast- not only for purposes of efficiency in the area.

ing in 1922 while he was operating a broadcasting, but with an eye to beauty Kotera left WIAK early in 1925 to radio sales and supply store in Rich- as well. In a survey conducted by The join WOAW, now WOW, at a time when mond. In these modest quarters he set up Architectural Record, WMBG was voted the Woodmen of the World station was

a transmitter with makeshift studios and one of the first nine “outstanding ex- two years old. After two years with began to broadcast with only the assis- amples of modern architectural design WOAW. Kotera took a leave of absence tance of W. H. Wood, now chief engineer in this vicinity. to help set up and operate Station KMMJ for WMBG. Between them, they handled For the past five years WMBG has at Clay Center. Nebraska. Kotera returned

the announcing as well as the technical been a basic supplementary NBC station to his old radio station — by that time and production functions at the station. operating on 5.000 watts day and night. known as WOW—as chief engineer, after No license was required at that time Wilbur Havens is a native Richmonder two years with KMMJ. and the station was put into operation who succeeded because he had visions— primarily to aid the radio sales force in even in the earliest days— that radio would the installation of sets and equipment become a potent factor in the lives of the ARTISTS ALL sold to customers. The store had just been people. Even then he realized that radio selected to distribute an attachment which would not long remain a toy. In spite of

enabled radio receivers to be operated on many heartaches and setbacks suffered house current instead of batteries. during the intervening years, his efforts

In order to attach this unit on a bat- were finally rewarded.

tery set it was necessary to tune the set Today, with Havens at the helm. to some station on the air for the making WMBG exerts a powerful influence in of proper adjustments. As there were promoting the growth and prosperity of no stations broadcasting in Richmond this community. during daylight hours the new radio attachments had to he installed at night, Rings the Bell an inconvenience to customers, and sales- WTNJ man as well. So Havens decided to set up • MILWAUKEE, WIS. - Russ Winnie's a station of his own to remedy this condi- broadcast of the Packer-Lion game over tion. Thus began the long and successful WTMJ last month was used as a fire radio career of Wilbur M. Havens in the alarm by the Milwaukee Fire Department. operation of Station WMBG. When fire broke out at the Milwaukee The new station used only 15 watts of city dump, resulting in the death of two power and could be heard only over a firemen, Deputy Chief Charles Tremain

part of the city, but it served the purpose was caught with 330 firemen off duty. The

for which it was established until licensed chief, guessing that most of his men by the old Federal Radio Commission in would be at home listening to Winnie’s

1926. It was then assigned a regular fre- description of the game, frantically ap-

quency and its power stepped up to 500 pealed to WTMJ for assistance. A cut-in For years Joy Mabic has admired the work watts. announcement was made, and within min- of her mother and father, Louise Massey Milt Mabie, as members the IT est- In 1937, the station's transmitter was utes, 198 firemen reported for duty in the and of erners, the singing-instrumental group now moved from atop the store to a new spe- rescue operations. heard over NBC on “Reveille Roundup cially-constructed building beyond the This proved two things: one, WTMJ's Now she has her parents regarding in awe city limits. Six months later the studios huge listening audience; two, the fact that the art work which she does in NBC’s Chi- were moved to their present home, which firemen are loval football fans. cago sales promotion department. NOVEMBER 1943 11

Nontemezzi Opera Premiere BUSY DAYS IN STUDIO OF WSM F.-M. AFFILIATE Proves Music World Scoop

• NEW YORK. — The world premiere of Italo Montemezzi’s opera, “L’lncan- tesimo,” over the NBC network on Octo-

ber 9 marked a new advance in the broadcasting of fine music. This was the first time that an opera by a composer of

such high rank was given its first hearing on the air. The composer himself conducted the performance by the NBC Symphony Orchestra and four prominent soloists — Alexander Sved. Virgilio Laz- zari, Mario Berini and Vivian della Chiesa.

As Montemezzi put the final touches

to the one-act opera which he had been

writing for several years, he began to

think of its public presentation. Working

in the United States, where he felt free

after years in the stultifying atmosphere The studio of W47NV, first commercial frequency-modulation station in the United

of Mussolini’s Italy, he thought it would States, operating in conjunction with WSM (Nashville , Tennessee) , is a busy spot. At

be more desirable to have the music heard present, W47NV is on the air seven hours a day, presenting the finest of classical in homes everywhere rather than by just recordings and the latest news. A recently added feature for troops in the middle

a relatively small group in an opera Tennessee maneuver area is a program of swing music, sports comment and news. Left

house. So he approached Samuel Chotzin- to right: Morton Thomasson, member of WSM’s technical staff; Hilda Boone, “platter

off, manager of the NBC music division, jockey” ; Peggy McComas, 18-year-old girl announcer and Vanderbilt University honor

with the idea of giving the work its pre- student, and Van Fox, announcer. The f.-m. set-up is directed by Marjorie Cooney, who, " miere on the air. Chotzinoff did not hesi- as Anne Ford, also presents WSM’s “Woman’s Slant in the News. tate a moment; he immediately gave his consent and set about preparing program details. Press and public alike responded Stokowski's New Book Radio Conservation Clinic with enthusiasm to the brilliant per- • NEW YORK. — Topping a busy Sum- • LITTLE ROCK, ARK. - Geared to formance. mer which included extensive bookings in serve wartime needs and organizations NBC previously commissioned two the West and in Mexico, Leopold Stokow- participating in defense activities, the operas on the air, “The Old Maid and the ski put the finishing touches to his book, Pfeifer’s Department Store “Jane Adams Thief” by Gian Carlo-Menotti and “The “Music for All of Us.” The volume, pub- Speaking” went into its third year re- Nightingale and the Rose” by George lished by Simon and Schuster, went on cently over KARK, NBC’s station for Lessner. sale September 27. Arkansas, with an all-out campaign known

The conductor of the NBC Symphony as the Radio Conservation Clinic.

Orchestra managed to put into print many The clinic featured persons giving tips of the ideas and theories he has constantly and information on the proper care of

projected to his audiences. items in their different fields. Included

The book reveals Stokowski as one were such themes as “what to do till the conductor who, while faithful in every laundryman gets there,” “what to do till way to the traditions of the Old Masters, the gas repair man arrives,” “what to do realizes that science and invention are until the plumber comes,” etc. In fact,

definitely akin to the fine arts and that it every expert told what to do in his or

is frequently to cultural advantage to her particular field until the “day of vic-

merge engineering skill with musical tory arrives.” genius. Virginia Harris, who presents the

Stokowski, in his book, touches on series, said Pfeifer’s idea in sponsoring CONFERENCE— Italo Montemezzi (right), many technical points including tone, the clinic was to assist the consumer in world-famous operatic composer, discusses rhythm, melody, reflection and absorp- the drive for self-dependence. She ex- details of the world premiere of “L’lncan- tion. architectonics, scales and counter- plained that repair men can’t get around tesimo” with Samuel Chotzinoff, manager of the NBC music division. The event was an point. Children s music—a subject close to as often as thev used to. and when they NBC “exclusive." bis heart—gets special treatment. do they can't do as much as in the past. 12 NBC TRANSMITTER

N. Y. Education Board Gives MUSICAL MEMENTO NBC's Gilbert Chase Named New Honors to NBC Series Pan American Union Advisor

• NEW YORK.—New honors were given • NEW YORK. — Gilbert Chase, super- the NBC Inter-American University of visor of music of the NBC Inter-American the Air last month when the New York University of the Air, recently accepted

City Board of Education granted full the invitation of Dr. Leo S. Rowe, direc- credit toward salary increases for teachers tor general of the Pan American Union, taking courses based on two NBC pro- to serve as consultant in the Union's grams—“Lands of the Free” and “Music music division. of the New World.” Immediately after Chase explained that his appointment

announcement of this distinction — the is a preparatory step in a plan for

first time any radio program has been so “mobilizing” the musical resources of the honored — the National Education Asso- Western Hemisphere. The plan was for- ciation appointed a distinguished com- mulated in connection with the Inter- mittee to study plans for extending these American University of the Air’s “Music

courses to every American community. of the New World” series, now in its Teachers in the public schools of New CHRIS SORENSON AND ALFRED WALLENSTEIN second year. Chase serves as script writer York — as in many other cities — are re- and handbook editor of the series. quired to take “in-service” courses during • NEW \ ORK. — As Alfred Wallenstein “This music series,” Chase pointed

their professional careers. One of the re- started the rehearsal of his final broadcast out, “provides a great outlet for the per-

quirements for automatic salary increases with the Firestone Symphony Orchestra - formance of Latin

is that such courses be undertaken. Here- on October 4, Chris Sorenson— the orches- American music, tofore, no program which did not require tra's contractor and librarian — stepped and, in order to forward to give the retiring actual attendance in the lecture hall was conductor a f realize these possi- memento approved. But the magic of radio makes “from the boys.” The gift was I bilities to the full-

it possible for teachers now to study in a rare facsimile edition of the original est extent, it is | of their own homes! Of course, the home score Bach's “St. Matthew Passion.” I necessary to or-

listening will be supplemented by lectures, After seven years Wallenstein left the I ganize a system for but full credit will be granted for the NBC series to become conductor of the I assuring the flow Los Angeles time the teacher spends alongside the Symphony. Howard Barlow I of such music to radio receiver. succeeded Wallenstein on “The Voice of this country. Un-

Station managers who wish to lay a Firestone." Richard Crooks, noted tenor, der its able chief, GILBERT CHASE similar plan before local school hoards continues as featured soloist. Charles Seeger. the should write to Sterling Fisher, director Union’s music division — established in of the NBC Inter- American University of 1941—has been working to this end." KYW Workshop Continues the Air, for details. While Chase was serving as Latin The courses were accepted last March • PHILADELPHIA.— Acquiescing to de- American specialist at the Library of on a non-credit basis, but they proved mands of enthusiastic school teachers, Congress, just prior to joining NBC, he their merit. “In accepting these courses for principals and superintendents of the was closely associated with Seeger in pro-

full credit,” said John E. Wade, superin- Philadelphia school system who attended moting inter-American musical exchange. tendent of schools, “the Board of Educa- sessions during July in the KYW studios, Seeger, coincidentally, was appointed tion recognizes the important contribution the Radio Workshop launched a new Win- a member of the advisory committee for to education of the NBC Inter- American ter series on October 6. “Music of the New World.” Through this University of the Air. We have watched Designed to acquaint faculty members mutual exchange of advisors, greater carefully the two courses which we ap- and educators with radio procedures and achievements in the promotion of hemi-

proved last March and the board is now broadcasting's role in education, the work- spheric music can be anticipated.

convinced that the courses are worthy of shop is under the joint auspices of the Chase was born in Havana, Cuba, in full ‘in-service’ credit.” Philadelphia Board of Education, West- 1906. Instinctively, however, he refers to In commenting upon the NEA action, inghouse Radio Stations, Inc., and Station himself as a New Yorker, since he spent Dr. Belmont Farley, director of public KYW. Lectures and practical instruction his youth in the metropolitan area. He relations of the association, declared: in the various phases of radio are given was educated in the United States and “The National Education Association has by the personnel of Westinghouse stations. Europe and served as a music critic in observed the New York experiment with Classes are scheduled for the first Paris. London and New York. He joined

keen interest. It is felt that the resulting Wednesday of each month. the Library of Congress music staff in

action to provide full credits is momen- Ernest H. Gager, KYW's plant man- 1940 and became affiliated with the NBC

tous in its meaning for the modernization ager and chief engineer, discussed the Inter-American LIniversity of the Air in

of education and its adaptation to present- technical side of broadcasting at the ini- 1942 as music research director and

day media.” tial meeting. author of music handbooks. NOVEMBER 1943 13

KSTP's Farm Promotions Get Success of Oklahoma's Farm and Home Week Big Audience in Minnesota Is Big KVOO Promotional Triumph • MINNEAPOLIS, MINN.-With Minne-

sota the fifth most prosperous farm state

in the country ami rural income continu- • TULSA, OKLA.—A new trend in util- other step in KVOO’s extended indus- ing its rapid rise beyond last year’s record izing the facilities of radio to extend the trialized food production campaign which, heights, KSTP (Minneapolis-St. Paul) is benefits of farm education to the South- through cooperation with a special state continuing to go after the state’s country west has brought acclaim to the radio radio farm council, enlisted more than in aggressive audience fashion. farm department of KVOO, Tulsa affiliate 30, ()()() farmers in the move that placarded

The station recently placed a 13-week of NBC and Oklahoma’s only 50,000 watt their farms with pledges to join in “all newspaper campaign in 341 Minnesota station. out” food production as an aid to the ” country weeklies, utilizing a “personal Faced by the possibility of suspension war effort. These 30,000 farms, bearing want-ad type of copy. Decision to use this because of gasoline rationing and inade- the insignia of membership in the move- type of exploitation in the country papers quate transportation services, the annual ment, are concentrated in 19 counties in was arrived at after recent readership sur- Farm and Home Week of the Oklahoma Northeastern Oklahoma. veys showed that want-ads in the rural Agricultural and Mining College at Still- The radio innovation in bringing the sheets have a readership in excess of 80 water, Oklahoma, appealed to KVOO for farm educational series direct to the per cent. assistance. Through the direction of Sam farmers from the college campus and In addition, KSTP is continuing to use Schneider, KVOO farm director, the an- classrooms had the close cooperation of full-page ads monthly in The Land o’ nual education week for the farm folk school officials and the entire personnel

Lakes News, together with large-space ads became an outstanding success—the first of state farm and home agents in various in The Farmer. actual Farm and Home Week of the Air. counties. Harry Aspleaf, KSTP’s farm service A survey by Dr. Oliver S. Willham, From all sections of Oklahoma, the director, has a column, “On the Minne- faculty chairman of the A. and M. College A. and M. College has received words of sota Farm Front,” running in more than committee, establishes the fact that more praise for the radio farm week and the 70 papers in the state, with appropriate than 100,000 persons heard the programs. school has been urged to make the plan station credit given. The KSTP publicity Twenty-five programs were scheduled and a permanent practice in extending the department also has a column, “Around Schneider and his assistants spent the en- educational facilities of the college to

Radio Row,” running in 65 papers. tire week on the college campus directing rural communities. Topping off the campaign are the con- the production of the series of broadcasts The big achievements of the plan were tinued personal appearances of KSTP’s —four daily—that were carried into the the contacts bringing KVOO close to popular “Sunset Valley Barn Dance" pro- rural homes throughout the state. farm listeners and the marked extension gram at various Minnesota towns. The Farm Week of the Air was an- of farm suggestions direct to the people.

LEFT PHOTO: With more than 100 W LW -If SAI ( Cincinnati ) employees patriotically maintaining victory gardens last Summer as their part in increasing the nation's food supply, what was more natural than staging a harvest festival in one of the studios? Grand prize went to Announcer-Newscaster Cecil Hale (right). Others in the picture are Engineer Don Neil (left), originator of the harvest festival idea, and Ralph Moody (center), WLW-WSAI producer, who is holding a prize-winning cabbage.

CENTER PHOTO: George Greaves, KPO (San Francisco) chief engineer, and Nancy Heywood. receptionist, look on while NBC’s Western division victory garden consultant, Norvell Gillespie, gleefully gathers in some of the backyard produce submitted by KPO employees in their recent vegetable garden show. Greaves and Gillespie were judges for the show.

RIGHT PHOTO: Some radio engineers may get their fill of ‘“corn” during the hours they spend on the job, but Al Burgess, WSYR (Syra- cuse, N. Y.), is an exception. After working hours, Al spends considerable time cultivating, in an experimental way, one of the finest gardens in Syracuse. The results of his experiments have been aired by Burgess on WSYR every weekday afternoon. 14 NBC TRANSMITTER

WHAM's F.-M. Station Used for Special Music Honor KSTP Executive for Home-Front War Activity Programs in Seven Rochester War Factories • MINNEAPOLIS, MINN.-Ray C. Jen- kins, general sales manager of KSTP • ROCHESTER. N. Y.-Long study has announcements had a similar effect, all (Minneapolis-St. Paul), recently received shown that “music hath charms”— to in- music is instrumental with no breaks for the Minneapolis Ad Club’s initial quar- crease production and alleviate work identification of the number to be played. terly award for outstanding war service fatigue. Station WHAM, through its fre- All programs consist of 20-minute con- on the home front. quency modulation station W51R, is certs of recorded music. Originally, two Jenkins is chair- broadcasting eight 20-minute daily peri- periods of one-half hour each were sched- man of the mili- ods of “Music While You Work” to war uled. but the demand for more “Music tary and naval workers in the Rochester area. While You Work” has increased the morale committee The successful results of British war schedule to eight periods daily of 20 of the American plants in spurring production and keep- minutes each. Some of the plants con- Legion, depart- ing it at a high level by broadcasting cerned have made individual experiments ment of Minne- music for workers at their machines and with music for its workers, but this is sota; director of benches is sought here in seven industrial the first experiment on wide lines with the military and plants. the guidance of practical experience in naval entertain- The plan to couple tuneful melodies the types of music. ment committee of with the busy hum of war-geared machin- War industries which are tied-in are the USO: chairman of the radio com- ery was offered to the Rochester indus- Eastman Kodak Company, Folmer-Graflex mittee, Fifth District American Legion; tries in May of this year by William Fay, Company, Rochester Button Company, chairman of the military service com- vice-president in charge of broadcasting Sargent & Greenleaf. Max Lowenthal and mittee of the Minneapolis Rotary Club; for the Stromberg-Carlson Company. The Sons, Ritter Manufacturing Companv and director of the “On to Victory” Minne- plan was accepted on an experimental the Stromberg-Carlson Company. apolis Aquatennial: radio chairman of basis by the representatives of the seven The extent of the service and the thou- the American Legion, department of Min- plants. sands of war workers who have music nesota; chairman of radio of the Mayor’s Fay’s offer was after considera- made while they work is illustrated by the setup committee for Navy and WAVE recruit- tion of programs which were selected on at the Eastman Kodak camera works, ing, and holder of still additional posts. the basis of studies made of the success- which has placed 500 loudspeakers at fid British experiments by George Dris- strategic intervals around its whole plant. coll, head of the war service department The times of the broadcasts are ar- WINS 4-H AWARD of W51R. The programs are picked up ranged in line with Driscoll’s research on by the factories and broadcast through the experiment, which indicated that the the buildings by loud speaker systems. peak of the work fatigue—which the music The music is largely light classics— and is designed to lessen—comes in the middle no swing or jive—since Driscoll’s study of the morning, afternoon and evening. of the British plan indicated that the live- Persons who have checked the operation lier to music tended distract the attention of the plan in use say the workers hum, of the listeners. Since vocal music and sing and tap their feet during the numbers, forgetting their fatigue but without

enough distraction to affect their work.

Milwaukee F.-M. Activity

- ” • MILWAUKEE, WISCONSIN. L. W. Singular award “for outstanding service Herzog, manager of WTMJ and W55M, recently came to Bill Prance, farm director The Milwaukee Journal stations, has been of W'SB (Atlanta), from the 110,000 4-H Club members in the State Georgia. The named secretary-treasurer of FM Broad- of plaque ivas presented as a surprise feature casters, Inc. Walter J. Damm, general on PraJice’s own program, the “Dixie Farm stations, is the manager of the Journal and Home Hour.” It read: “For his con- president of FMBI. The Journal Company tributions and encouragement in 4-H Club recently announced that the call numerals work. This is the first award to be given to a radio personality by the Georgia 4-H Club. for W55M. their f.-m. station, were to be MUSIC BOOSTS WAR WORK -George Prance teas responsible for the recent plan changed to WMFM as of November 1. Driscoll, head of W5IR’s war service depart- under which the 4-H girls and boys paid for station is of all ment, spins the turntables for the special The keeping abreast and launched a liberty ship at Savannah, frequency - modulation programs going to developments in readiness for the antici- Georgia. Sallie Cook, 4-H council president, seven war plants in the industrial city. pated post-war demand for f.-m. receivers. made the atvard. :

NOVEMBER 1943 15

Newscaster Turns Author KGW Continues on Air as HITCHIN' THEIR GAGGIN' • PHOENIX, ARIZ.—From way out in Fire Sweeps Studio Layout TO A SPECTRAL STAR Arizona comes this season’s surprise in 9 PORTLAND, ORE. — Fire completely the literary field. destroyed the studios of Radio Stations KTAR Production Manager and News- • NEW YORK.—On the occasion of the KGW-KEX in The Oregonian Building in caster Paul Hughes has written a hook first anniversary of “Can You Top This?” downtown Portland, Oregon, just before that amazes the (the famed joke-swapping program) over midnight September 23, causing damage critics. I ts name NBC it seemed only natural that Joe Mil- estimated at from $75,000 to $90,000. “Retreat from ler should come in for his share of be- Despite the destructive fire, only one Rostov.” lated glory. And it was an opportunity minute and thirty seconds of broadcast- To quote from for top promotional lie-ins for sponsor ing time was lost on KGW, and ten sec- the hook’s attrac- and network. onds on KEX. Prompt action on the part tive jacket, It was arranged that Joe, patron saint of announcers Mel Bailey, Don Green and “...Hughes’ pano- of comedians, was to be “ghost of honor Mel Baldwin, and technician Oscar An- ramic first novel at a dinner in one of Gotham’s old- derson, was credited with w7 hat was de- encompasses the fashioned hostelries, and a plaque un- scribed as “this amazing feat.” decisive moment veiled in memory of the man alleged to KEX regularly signs off the air at mid- in history when PAUL HUGHES have written “Joe Miller’s Jests,” source night. KGW broadcasts continuous!) ex- the people, for the hook of zanies the world over. cept for a two-hour period between 2 and first time, stopped Nazism in its tracks The joke savants of “Can You Top 4 a. m. When it became apparent that the and then forced it into humiliating de- Ihis?” — “Senator” Ed Ford, Harry fire would make it impossible to continue feat.” Hershfield and Joe Laurie, Jr.—sent out broadcasting from the studios, Anderson

Uniquely, the chapters are dated . . . invitations to the country’s foremost switched the station to the transmitter, the 34 days of surging action of Novem- funnymen asking their presence at the several miles away in North Portland. ber-December, 1941. during which the long overdue testimonial to Miller. There the technician on duty, Tom Ely, Germans won and lost Rostov-on-the-Don. The dinner menu was in an antique played transcriptions and announced. Random House, the publisher, predicts pattern with corny jokes on the inside, all By 6 a. m. the following morning, ar- it will be a best-seller. The critics have the oldies credited to good old Joe. As rangements had been completed for KGW received it favorably. was expected, hits of ham and — yes — and KEX to use the studios of KWJJ, a Hughes, who is only 27, is a native of devilled eggs, were served, and there was Portland independent station. Much equip- Roff, Oklahoma, and has had extensive corn on the menu. An unoccupied oak- ment, including news printers, was trans- experience in radio. Prior to his associa- carved throne for the absent “ghost of ferred to KWJJ. just four blocks awa\. A tion with KTAR. he held various posi- honor” was at the head of the speakers’ crew of 35 telephone company employees tions with KADA, Ada, Oklahoma, and table. The plaque rested on the seat. labored through the night, installing eight KVOR, Colorado Springs. Guest speakers included Frank Fay, circuits at the KWJJ studios for conven- Tex O'Rourke, Bert Wheeler, Lew Lehr, ing network programs to KGW and KEX. Fred Stone, Tom Howard and George Arden X. Pangborn, KGW-KEX man- Chicago Production Head Shelton, Jay C. Flippen and, of course, aging director, was in San Francisco, but the three Can You Toppers. Hershfield 9 CHICAGO.—Arthur Jacobson, mem- H. Quenton Cox, assistant manager, said was the master-of-ceremonies. ber of the NBC central division production future plans were yet to be made. The Miller plaque was presented to the staff for the past theatrical wing of the New York Public year, has been ap- Library, and the NBC general library was pointed production recipient of one of the early editions of manager of the di-

“Joe Miller's Jests.” It was given to the vision succeeding

library by “Senator ' Ford, with the fol- Charles Urquhart, lowing inscription: “May NBC last as who resigned to long as these jokes!” The plaque repre- •jfi* eidist in the Army. sents a permanent promotional item. Prior to his ca- The Miller ceremony resulted in a reer as a director, goodly amount of trade and general pub- Jacobson spent 16 licity. Time Magazine, for example, de- years as an actor ARTHUR JACORSON voted two columns to the “Can You Top in radio, movies AFTER THE FIRE — Lillian Davis, music This?” program and Miller’s contribution and on the stage. He appeared in motion librarian oj KGW-KEX (Portland, Oregon), kneels beside the remains of the stations’ to show business; PM gave over a page pictures under the name of Henry Hunter. organ console, destroyed along with two of photographs of celebrities present at He has appeared with such artists as grand pianos, much technical equipment and the affair, and Variety carried a detailed Sylvia Sidney, Alice Brady, the Lunts, a transcription library in a $75,000 fire story of the party. and Eva LaGallienne. which completely gutted the studios. ® Led by alert Starface, the NBC Parade

of Stars continues to make promotional his-

tory from coast to coast. On this page are

pictured just a few of the scores of top-

notch program exploitation ventures ar-

ranged by NBC affiliates. The campaign is

attracting eyes and—what’s more important

—ears to NBC’s long list of ace programs.

The Parade of Stars Marches On

At top: this KDYL display at the Utah State Fair in Sait Lake City was seen by 80,000 visitors in five days. F.rected by KDYL Chief Engineer John M. Baldwin, the exhibit plugged television and radar as well as NBC stars.

Above , left: Bob Magee, in charge of national sales for WEEU-WRAW (Reading, Pad, watches a sign man put the finishing touches on Starface’s portrait. This window display is in the station’s Penn Square show windows.

Above: The ABC Parade of Stars had a prominent spot at the Saginaw. Michigan. County Fair. Note Starface on the WSAM sign at right.

Left: Here’s an eye-catching "World News Round- up’’ display arranged by WTIC in a Hartford, Connecticut, drug store window.

2 NBC TRANSMITTER

NBC TRANSMITTER VOL. 9 DECEMBER 1943 No. 5 CHICAGO ONE-KILOWATT RIG GOES OFF TO WAR

Published Monthly by the AND FREE RADIO SPEECH RESUMES FROM ITALY National Broadcasting Company RCA Building, Radio City, New York # CHICAGO.—There’s a one-kilowatt WMAQ 50,000-watter. But before the an- radio transmitter, somewhere in the Medi- tenna could be rigged, the war was on terranean battle theater, that's a mechan- and so were priorities.

TELEVISION PROGRESS ical Rover Boy. And it's doing an impor- Some months later, a former NBC en- ® Television development — while tant job! gineer, serving with the armed forces in of this special outfit, North hindered by the fact that receivers The private log Africa, remembered the outfit and are not being made for the duration furnished by engineers at WMAQ, Chi- put in a requisition for it when the Army cago, starts some 10 years ago when it needed a one-kilowatt transmitter. NBC —is by no means a dormant art. was installed on the yacht Seth Parker. Chicago engineers saw it off to get At NBC, in recent months, im- a few pressive strides have been made in Off on what was to be a round-the-world service stripes in the war. video programming. Most recent voyage, the set ended on the beach at The vagabond transmitter w’as the first station to bring a activity to capture the attention of Samoa when the ship was stranded. post-invasion radio Next step was back to New’ York and report from Allied headquarters in Naples trade and public is the launching dead storage at NBC. Early in 1937, they on November 15. Don Hollenbeck, NBC by Harvey S. Firestone, Jr., president of the Firestone Tire and got it ready for another voyage, a journey correspondent, used the apparatus to of miles a hunk of coral in the transmit a report Fifth activities. Rubber Company, of a sponsored 7,000 to on Army Pacific Canton Island. transmitter is in the sight-and-sound series over NBC’s South named The now hands New York television outlet, WNBT. There, the rig helped NBC cover the long- of the United States Signal Corps. Al- The launching of the Firestone est solar eclipse in 1,200 years on June 8. though the equipment was designed and television series on November 29 in- Getting it back was another story. It assembled by NBC engineers, the toss of cluded program appearances and went half-way around the world, survived a coin on November 15 gave CBS first storage in a coal hold and a trip to the use of the station. Hollenbeck's turn at talks by Mr. Firestone and Niles of the sea when it w as accidentally the microphone came next. Trammell, NBC president. The in- bottom augural coincided with the 15th an- dropped overboard. Now that “old reliable’’ is active once niversary of the regular “Voice of With war clouds looming in 1941, the more, it is expected that correspondents Firestone” concerts on the NBC debarnacled transmitter was shipped to on the war front will be able to give Network. NBC’s Chicago key as an auxiliary to the better spot coverage of important news. Firestone’s television series sup- plements and does not supplant NBC MEN IN SERVICE MEET NETWORK EXECUTIVES the regular network programs of the sponsor. This implies that a long list of trade names that are household words largely due to sound broadcasting will eventually he on the video sponsors’ roster, too. That the outlook of commercial television has a strong hearing on postwar activities—social and commercial-—is borne out by Mr. Fire- stone’s remarks at the television series’ inaugural which, in part, follow: “We are looking forward to the day when all America, perhaps all the world, will he joined hv the

invisible bonds of television as it is today by the magic of radio. Per- Shown in the London flat oj Major Howard Nussbaum (extreme right). Chief of Radio

haps, when that time comes, the for the United States Army in England and former NBC production director, are (from new science of electronics will he left): Stanley Richardson, chief of NBC London bureau; Lieutenant-Commander Steve Berhalter, Niles Trammell, one of the most important factors in Simpson, Florence Peart , Captain Robert Button. Major Joe welding together the peoples of all NBC president; John F. Royal. NBC vice-president in charge of international relations; nations, all races and all creeds into Mildred Boutwood, Lieutenant Ed Whitney, Elmer Peterson, NBC London correspon- a world so unified in spirit that the dent; Lieutenant Don Witty and Major Nussbaum. Miss Peart and Miss Boutwood are scourge of war shall never again NBC London employees. After visiting London, Trammell and Royal made stops in descend upon us.” North Africa, the Italian mainland and Sicily before returning to the U. S. A. DECEMBER 1943 3

RADIO CITY DECADE

Huge Broadcasting Wonderland, Dedicated in 1933, Remains Mecca of Industry

• NEW YORK.-Oldtimers around Besides engineering advances, pro- heard five times weekly in the early NBC’s New York Radio City studios grams have changed materially, too. evening spots 10 years ago. Quiz shows, polished their Ten Year Club gold buttons Music programs occupied more than two- too, were unknown.

last month and started talking about the thirds of the air time 10 years ago al- On the same day that Radio City was old days at 711 Fifth Avenue. though they only occupy about 35 per dedicated, the first NBC mobile trans-

The occasion for the trek down Mem- cent of NBC time now. News reports took mitter also made its debut. ory Lane was the observance of the only about two per cent of the broad- An elaborate clock system controlled 10th anniversary of the opening of Radio cast day as compared w ith 20 per cent by power-plant impulses was installed, City on Armistice Day, 1933. In other in news reports, analyses, sports news, hut split-second network operation out- times there might have been some sort of fo reign pickups and special events of moded the method within nine years. celebration but with the war effort oc- modern day radio. NBC’s latest clocks are controlled by tun-

cupying all the available manpower, the The daytime serial was virtually un- ing forks mounted in vacuum tubes. NBC event was marked only in the affectionate known. although some of the dramas now engineers kept on replacing the “old” memories of those who remembered so popular during daytime hours were with the “new” in many branches of tech- radio’s earlier days. “Broadcasting goes nical operation.

- on as usual ’ was the order of the day. The studios became a Mecca for en-

Still regarded as the most impressive gineers all over the world. All incor- studios in the world, New York’s Radio porated the now standard “floating’ City was really a wonderland back in floors, walls and ceilings. The air-condi- 1933. Those were the days of the NR A tioning system was the most elaborate for and the first of the “fireside chats. " Four radio audience comfort ever constructed. days before the first voice went out to NBC engineers gave considerable the world from Radio City. Utah had thought to television in the construction become the 36th State to ratify the repeal and it is a tribute to their foresight that of prohibition. when television became a reality in New Broadcasting was different then. In a York, the Radio City studios met the week of special inaugural programs. NBC needs of the new art. announced that one day would be devoted One of the major differences in studio to short-wave pickups from 15 foreign construction during the decade has been countries. The New York Times called a new approach to acoustics. In 1933, that “a big day for the engineers.” walls were deadened to absorb sound.

There were some in the industry it- Later, it was discovered that “brilliant” self who questioned the necessity of erect- sound was more desirable. Walls according 27 studios, with room for eight more, ingly were redesigned to diffuse the just to put two programs on the air echoes (rather than deaden them en- simultaneously. But NBC engineers — tirely) by non-parallel walls and ceilings. under the direction of 0. B. Hanson. The two newest studios built two years

NBC vice-president and chief engineer— ago in space purposely left vacant have foresaw that the perfection required of non-parallel walls. Even the ceiling and modern network broadcasting would re- floor are not parallel. quire hours of rehearsals for every half- Almost 5,000.000 persons have come hour on the air. “The historians who from every part of the globe to take the judge the 1933 enterprise from the future NBC one-hour escorted studio-television may marvel at the audacity and courage tour during the 10 years. The guest rela- of those who built such a temple for tions staff has played host to notables sound alone,” wr rote one editor, “but they from every walk of life. will probably agree that those behind the During the past year, one studio has project were far-sighted— they saw tele- been decorated with symbols of the prin- vision coming with a bigger and better cipal faiths for religious broadcasts. NBC show.” has built new studios, based on Radio SKYSCRAPER OF SOUND NBC was operating two networks in -The RCA City-tested engineering principles in Building is not as brilliantly lit in these those days— the Red and the Blue. Com- Hollywood, San Francisco, Washington, ivartirne days as it is in this photo, but the bined, they had only 88 affiliates; today Cleveland and Denver, and has enlarged NBC programs originating within its walls NBC—a single network—has 141. continue to be heard ’ round the world. and improved the Chicago studios. 4 NBC TRANSMITTER

RETAILERS STUDY POWER OF BROADCASTING KVOO Man Honored for Wildlife Conservation

• TULSA, OKLA.-In wartime many important peacetime pursuits are neglected. One has been the business of wildlife conservation. Tire rationing, gasoline shortages, demands of war work on spare time,

all have contributed to a lessening of conservation activity. The situation was particularly discour- aging to Oklahoma outdoor leaders whose

Izaak Walton League was sworn to pro-

tect the State’s woods, waters and wildlife for the Sooner thousands in service or war work. One Oklahoman did something

about it and, as a result, has been singled out by conservation authorities for com- Radiomen and retailers met in Los Angeles recently for a showing of the Retail Advertising Committee’s 100-minute “Air Force the Retailer ,” designed to mendation. film , and In recognition of the achievement, shoiv retailers the advantages of local radio advertising. Left to right are: William B. director, State league officials trekked to Tulsa to Ryan, manager, KFI-KECA, Los Angeles; Cal Smith, National Association of Broadcasters, co-hosts at the Coast meeting Lewis S. Frost, assistant to the vice-presi- present to Bud Jackson, sports chief and ; outdoors editor of KVOO, the league’s dent, NBC Western division; Neil Petree, president of Barker Brothers, and Richard B. coveted silver-and-blue founder’s button. Meybohn, advertising manager of Robinson’s — two of Los Angeles’ largest stores. Equally enthusiastic groups welcomed the film in other key cities. Jackson is commentator of “Short Casts and Wing Shots,” a weekly program

featuring field and stream conditions and news of hunting, fishing, trapping and WEAF Farm Director Wins Navy Academy Group Shown in general. He felt his pro- conservation CDVO Home Front Citation NBC Technical Highlights gram could render even greater service in wartime by giving sportsmen a chance • NEW YORK.—Mert Emmert. WEAF • NEW YORK.—Seventeen members of

to participate in wildlife conservation ac- farm program director, was cited last the faculty staff and student body of the

tivity, so he created a “Short Casts and month by the Civilian Defense Volunteer Post Graduate School, United States Wing Shots” Izaak Walton League Chap- Office for his “splendid contribution” to Naval Academy, Annapolis, Maryland, ter-of-the-Air, inviting listeners to join. the war effort. recently completed a three-day session as Grover A. Whalen, chairman-director guests of NBC’s engineering department of the New York office of the CDVO, in Radio City. The inspection and lecture wrote to Emmert enclosing a certificate of tour was arranged as part of the officers’ merit signed by Mayor F. H. LaGuardia training. and which stated that Mert “has patriot- 0. B. Hanson, NBC vice-president and ically and generously contributed to the chief engineer, and Robert E. Shelby, the cause of Civilian Defense by promotion network’s development engineer, planned

participation in all phases of home front activities for the group which was in activity; and has thus merited this award charge of Commander Harold R. Dema- of recognition from the Civilian Defense rest and Lieutenant-Commander Thomas

Volunteer Office and is hereby enrolled J. Killian. on the Roll of Honor of Civilian Defense.” Included in the itinerary arranged for Specifically, Mert was cited for his the Naval contingent were visits to NBC’s “Plot for Victory” programs which were f.-m. and television transmitters at the presented by WEAF in cooperation with Empire State Building, and inspection of the from the Charles M. Schwab the network’s recording division and RECOGNITION — Rationed travel couldn’t CDVO stop Southwestern conservation activity as estate on Riverside Drive. Each Saturday master control facilities. NBC engineers long as radio was on the job! To prove it. afternoon Mert did an on-the-scene broad- also conducted forums and discussions of Bud Jackson, outdoors editor at KVOO cast from the victory gardens interview- current engineering research in the fields (Tulsa), here gazes modestly as Oklahoma ing patriotic gardeners and discussing of communications and electronics for the League President George Draper aivards their many problems. The programs won visiting Navy group. The technical tour him the Izaak Walton League’s Founders were warmly received. Pin in recognition of his conservation work. wide-spread acclaim. and sessions DECEMBER 1943 5

GOLD MEDAL ANNOUNCING

KOMO's Dick Keplinger Wins H. P. Davis Top Award; Sectional Winners Named

• NEW YORK.— Dick Keplinger, station SMILES ARE ORDER OF DAY FOR ACE MIKEMEN announcer at KOMO, Seattle, has been selected by a board of judges as the national winner in the 1943 H. P. Davis National Memorial Announcers’ Award competition. Sharing the honors with Keplinger as winners in their respective time zones were Don Lyon, WSYR, Syra- cuse; Orval Anderson, WFAA, Dallas; John M. Woolf, KDYL. Salt Lake City, and Herb Allen, KFI, Los Angeles. Award announcements were made No- vember 2 in a special coast-to-coast broadcast during which each of the five outstanding mikemen were heard in brief acceptances from their studios. William S. Hedges, NBC vice-president in charge of stations departments; Pat Kelly, manager of announcers, and Mrs. S. B. Rock- well. daughter of the late H. P. Davis and Mrs. Davis, also appeared on the program.

Keplinger joined KOMO in 1936 as stand-by announcer, later being assigned to special events and also acting as news editor. He came to KOMO after associa- tions with stations in Omaha and Lincoln, by the judges as the outstanding an- gled out for honorable mention are given Nebraska. nouncer in the Mountain Zone, has been certificates. 1 ! The H. P. National Memorial While with KOMO he covered the col- announcer, writer and producer at KD L Davis lapse of the Tacoma Narrows bridge in since 1938. Prior to that he was asso- Announcers Award competition is con- 1940 and has appeared on several lead- ciated with KID, Idaho Falls, Idaho, and ducted under the direction of Marjory ing network features including Kay Kyser KLO, Ogden, Utah. Stewart, director of the Microphone Play- house, Pittsburgh, when the latter’s show originated nearby. Herb Allen, Pacific Coast winner, has Pennsylvania.

Currently, Keplinger is handling two been in radio for seven years. He studied commercial programs at KOMO as an- law at the University of San Francisco Sets for Soldiers nouncer and narrator and recently com- but decided to become an actor. Allen has • SPOKANE, WASH.—When special ser- pleted a series of piano concerts on which been of NBC’s “People Are announcer vice officers at Baxter General Hospital he acted as narrator. Funny” since its start. in Spokane appealed for donations of 100

Don Lyon, Eastern Zone winner, be- This year, for the first time, the Davis radio sets for the entertainment of gan his radio station work with WSYR, Awards were extended to include the wounded soldiers, Station KGA picked up moved to WTRY, Troy, New York, then naming of announcers whose work the the ball and started it rolling. to WHN, New York City, returning finally judges deemed worthy of “honorable The net result was a total of 115 sets to WSYR as director of news and special mention.” These are: Eastern Zone—Ben received by the Army hospital between

" events. Grauer, WEAF, and Paul Shannon, October 15 and 30. “Hospitality House, Orval Anderson, sectional winner in KDKA; Central Zone-Jim Todd, KVOO, emceed by Jess Mann, drew five to 15 sets the Central Time Zone, is a native of and Wally Mehrling, WIRE; Mountain for each two-minute morning appeal. Grand Forks, North Dakota. He has been Zone—Jimmy Powell, KTAR. and Steve “Know Thy Neighbor,” with Gene Milner, in radio eight years, starting with WRUF- Robinson, KOA; Pacific Zone — John drew two sets per minute for 15 minutes WDBO, Florida, then moving to WWL, Grover, KPO. on one quarter-hour program, and 20 New Orleans, and finally to WFAA. The national winner in the Davis more the second week. always in the news and special events de- Awards receives a gold medal and $300 Army officials at the hospital were partments of the broadcasters. in cash. Sectional winners receive en- astounded at the result. So were the John Marion Woolf, who was selected graved signet rings and announcers sin- switchboard girls at KGA! 6 NBC TRANSMITTER

PRONOUNCED SUCCESS FRENCH-CANADIAN EDUCATIONAL SERIES GOES TO 70 PER CENT OF QUEBEC'S SECONDARY SCHOOLS

• MONTREAL, QUE. — The Canadian turer in botany, is director of the Mon- Broadcasting Corporation has given con- treal Botanical Gardens as well, and a siderable thought as to how radio can fellow of the Royal Society of Canada,

best serve the educational needs of the as is Dr. Georges Prefontaine, the lecturer Dominion; broadcasts are now playing in zoology.

an important role in the educational Canadian history is presented in a systems throughout the different Prov- half-hour dramatic program. Other sub- inces. jects are vocational guidance, Canadian

The laurels of initiating the CBC’s most economic geography, music appreciation That volume Gil Canfield, Phil Vogel and notable project in education by radio go and art appreciation. The series also in- John MacLean, W' GKV ( Charleston, W . Va.) cludes a weekly guest period when some to its French Divi- announcers, are poring over is the new I of Handbook Pronunciation,” com- sion. “Radio - Col- French Canada’s outstanding per- “NBC of piled by James F. Bender. It’s a veritable, lege,” inaugurated sonalities are brought to the microphone. encyclopedia of pronunciation including three years ago, is Another period is a quiz program, the more than 12,000 words—words in the ivar questions being based essentially on broadcast four and news (many of which cannot be found in a half hours per literary and scientific subjects. The par- your dictionary), names of famous people, week and has not ticipants are the students of the French musical terms and scores of types more. It is published by the Thomas Y. Crowell only a large stu- secondary schools from all over the Company. James Rowland Angell, NBC dent audience — 70 Province, a handsome trophy being public service counselor, ivrote the foreword. per cent of the sec- awarded to the winning school by the

ondary schools in CBC. DR. AUGUSTIN FRIGON Illustrated booklets and maps are dis- N. Y. Air Wardens Receive CBC educational expert Quebec are using the programs—but tributed as an integral part of the project. New Lessons by Television has many enthusiastic listeners among the A number of contests, notably those in • NEW YORK.-NBC Television Station general public, too. connection with the nature study course, recently began a second series of have brought remarkable results. WNBT Although the programs are strictly training Dr. Augustin Frigon, Assistant Gen- weekly programs to further the educational, they have no direct bearing of citizen volunteers for the Air eral Manager of the CBC and the initiator 269,000 on any particular curriculum, yet are so of “Radio-College,” appointed M. Aurele Warden Service. arranged as to be of special interest to Police Captains Thomas Seguine, a former professor and for many New York J. young people of high school age. P. and Henry T. Wade have i years a staff member, to direct this edu- McVeigh In organizing the series, Radio-Canada scripts for the programs under cational series. Under his guidance, the prepared called in specialists in education to act supervision of David A. project has become an outstanding con- the Commandant as advisers. The lecturers were chosen of the Air Warden Service. tribution in the field of radio education. Thompson from among French Canada’s finest men This television series was arranged by of letters, as were the scriptwriters. The NBC in cooperation with Police Commis- interpretation of the dramatic sketches DISC- COVERING ENGLAND sioner Lewis J. Valentine. was assigned to the most talented actors • PORTLAND, ORE.-Station Instruction in the new course is to be including men and women whose names carried out with a combination of drama- KGW scored a scoop recently when were famous on the Parisian stage be- tic scripts and films. it broadcast the first in a series of fore the war. According to C. L. Menser, NBC vice- exclusive transcriptions received The most ambitious series of the proj- president in charge of programs, the from London, where they were made ect is the Sunday afternoon one-hour purpose is to train building defense by Portland’s Mayor, Earl Riley. presentation of French classical plays. directors, their assistants and air raid KGW arranged through the local Five broadcasts are devoted to each play wardens in approved methods of fighting British consulate and NBC to have in order to give it in its entirety and with firebombs and small fires started by in- the British Broadcasting Corpora- a literary analysis. Thus throughout the cendiaries. The programs also will dem- tion make the transcriptions. Mayor series of 30 broadcasts only six play's will onstrate the value of fire prevention Riley was touring England as a be presented. precautions in homes with particular em- representative of United States is science, phasis on the elimination of fire hazards. One hour a week allotted to municipalities. The transcriptions Volunteers for the fire guard course subdivided into pure science, applied ( took the form of a report to the and nature study. All the will meet in New York’s police precinct science, zoology people of Portland from their chief at Montreal Uni- houses where television sets were installed lecturers are professors municipal executive. versity. Brother Marie Victorin, the lec- at the start of the earlier series. DECEMBER 1943 7

Captain Knode, War Hero, WTIC AIR FORCE RECRUITING SHOW FED TO WBZ-WBZA Rejoins NBC in Capital • WASHINGTON, D. C. - Now that

Captain Thomas E. Knode is back from the New Guinea wars—complete with Dis- tinguished Service Cross and a Purple Heart with a bullet-pierced foot to match —he has been launched on a renewed civilian career as press relations director in Washington with a pair of public in- troductions in the nation’s capital. His formal introduction was at a cocktail party on the Washington Hotel Roof on Thursday, November 4. And invitations sent out by WRC’s General Manager Carleton D. Smith brought in scores of

Government and military officials, Wash- ington newspapermen and even some of NBC’s own bigwigs. Among those attending were: Frank M. Russell, NBC vice- WINGED HARMONY—Two brothers form 40 per cent of the Crew Chiefs, vocal quintet ” president; Brigadier-General Robert L. heard on the WTIC-WBZ-WBZA “Wings for Tomorrow radio show, aimed to acquaint Denig, U.S.M.C.; Colonel E. M. Kirby, young New Englanders not in war industries with the advantages of becoming Aviation Army Public Relations radio director, Cadets of the Army Air Forces. Left to right: Privates Gene Steck, Murray Kane, Artie Malvin, Lynn Allison and Steve Steck. The drummer is Corporal McKinley, and J. Harrison Hartley, radio director Ray who of Navy Department Public Relations. leads a unit from the 418th AAF Band of the Training Command School at Yale Newspapermen present to greet Knode University to supply the program’s music. included: Raymond P. Brandt, St. Louis Post-Dispatch; James L. Wright, Buffalo • HARTFORD, CONN.-WTIC has Evening News; Sol Taishoff and Frank Guinea. His battalion was the first, and added another to its already outstanding Beatty, Broadcasting; Jay Carmody, the only one to cross the tortuous Owen group of public service features with a Washington Evening Star, and Andrew Stanley Mountain pass on foot. It was in Wednesday night broadcast by a 15-piece Older, Radio Daily. NAB was represented the first assaults on the strong Jap posi- band from the Army Air Force head- by Neville Miller, president, and Willard tions at Buna Village. And it was there, quarters at Yale University. Egolf, public relations director. in the New Guinea jungle, that Jap sharp- Designed to enlighten New England Several NBC men from New York shooters twice wounded him—once in the youth with the advantages of enlisting made the trip to Washington for the event, leg, the next time through the foot. in the AAF as cadets, the half-hour among them: William Brooks, director of On recommendation of General Doug- program, produced by WTIC at Byers news and special events, John McKay, las MacArthur, Lieutenant Knode was Hall on the Yale Campus, is carried in press department manager, and E. L. awarded the Distinguished Service Cross its entirety by the Hartford station. The Bragdon, trade news editor. for “conspicuous bravery” and later was first 15 minutes are also presented by The cocktail party was preceded sev- elevated to the rank of captain. After WBZ, Boston, and WBZA, Springfield. eral days by a small luncheon at the Hotel months in Army hospitals in Australia Directed by Corporal Ray McKinley,

Staffer, where Captain Knode picked up and this country, he was recently retired the group is a part of the 418th Army acquaintances with old friends and met from active service. Air Force Band which is heard on “I new members of NBC’s Washington staff Sustain the Wing's” over many NBC sta-

— new, that is, since Knode went away Descriptive Call Letters tions Saturdays under the baton of Cap- to war some 19 months ago. Among • ROCHESTER, N. Y.-There’s a poig- tain Glenn Miller. Featuring drum solos those attending the luncheon were Frank nant story behind the new call letters for by Corporal McKinley, the program com- M. Russell, Carleton D. Smith, George Y. the f.-m. affiliate of WHAM in this city. prises original arrangements of smart Wheeler, Fred Shawn, Mahlon Glasscock, Truman Brizee, station promotion dance music, ballad renditions by Private Neal Hathaway and Leif Eid. director, had set his heart on WHFM — Artie Malvin and the vocal harmonies by

NBC’s new Washington press chief is to be paired with WHAM, the Stromberg- the Crew Chiefs. settling down to his new job and chilling Carlson amplitude-modulation station— “The Coast Guard On Parade, an- as much of the talk of “radio’s first war but learned that a destroyer, then on sea other service show produced by WTIC hero” as possible. He returns to NBC duty, had a priority. Beginning Novem- every Saturday morning at the Coast after a 19-month absence. During those ber 1, Brizee got his desired call letters, Guard Academy at New London and sent months he saw service as second lieu- but in a way which made him wish he out over the NBC Network, celebrated its tenant in Alabama, Australia and New hadn’t. The destroyer was sunk. first anniversary a few weeks ago. Ernest Gager, plant manager of KYW, Philadelphia, is training six feminine President Elie Lescot of Haiti records a speech at WIOD, apprentice engineers. They are (from left) Alice Cleveland, Lillian Talbot, Marie Miami, for broadcast in his own country, as he returns from Cornet, Winifred Hunt, Joyce Avery and Jo Basil. a Washington, D. C., conference.

Bill Wren (left), managing editor of The San Francisco Examiner, and John W. Elwood Dave Robbins, photographer, shown making a pint (right), general manager of KPO and NBC in San Francisco, introduce Roger 1). Lapham Magazine. Here he works with Roy Acuff and h t to the radio audience a few moments after his election as Mayor. ville, Tennessee. This folk music minstr f

Junior executives-in-the-making are shown at the boss’s desk in the Toronto studios Kolin Hager, manager of WGY (Schenectady, New ^ork), of CBC where, in emergencies, they take over important tasks. They are John with Mrs. S. D. Fortenbaugh of the Red Cross, as he headed Komar, Howard Franklin, Verne Ireland and Donald Dickson, ages 15 to 18. his staff donating blood following a special broadcast. Wendell Willkie, in an exclusive KSD-NBC broadcast from Bond Purchaser J. C. Miller, who bought $7,500 worth, gets to drive Glenn and St. Louis, makes his “basic campaign speech” as a potential Lenore, WOOD radio interview team, in a Grand Rapids, Michigan, fire truck Republican Presidential candidate. following their sale of over $105,300 in War Bonds.

ry of WSM-NBC’s “Grand Ole Opry” for Click Preparing for broadcast of “An Englishman Looks at America” over KPO, San Francisco

Mountain Boys in the Harpeth Hills near Nash- (from left) : Herbert Marshall, film actor; Sam Dickson, producer; Geoffrey Bridson. BBC •iginates from WSM studios in Nashville. producer touring America, and Lu Tobin, KPO entertainer.

Convalescents at the U. S. Naval Hospital in St. Albans, Long Father Flanagan with Bill Herson (left) and Holly Wright, co-emcees of WRC’s Island, watch scenes from the rodeo at Madison Square “All-American Scoreboard” which swelled attendance at a Boys Town football Garden as transmitted by NBC Television Station WNBT. game in Washington. Pharmacist’s Mate Wesley Haggard looks on. 10 NBC TRANSMITTER

SALESMAN SUPREME A Transmitter Bio: • SAN ANTONIO, TEX.-Full of abounding enthusiasm for the work MERCHANT MARINE AND ARMY being done by the women’s auxiliary branches of the services, Pat Fla- AIDED CAREER OF WMC HEAD herty, WOAI staff announcer and sportscaster, conducted an interview HENRY W. SLAVICK on a recent Saturday with Ensign Annabel Murray, Recruiting Officer in the Central Texas area for the • MEMPHIS, TENN.-From a radio tions for the American Red Cross in the SPARS, women’s auxiliary of the apprentice on a Mississippi transport to Memphis district. Coast Guard.

general of station is the Slavick manager WMC As manager of WMC, Hank Ensign Murray and Flaherty dis- record of Henry William Slavick, creator never stopped building. In 1936, he de- cussed the various aspects of SPAR of one of the largest and most modern signed and supervised construction of a service, and made a direct and vital radio studios in the South. second transmitting plant. With the co- appeal for enlistments. Little did Slavick was born in St. Louis Septem- operation of the construction company Pat realize that his enthusiasm ber 21, 1902, and — at 17 — began ap- engineers, he designed WMC’s 611-foot would be so contagious, or that the prenticeship in the installation of radio vertical radiator. His latest achievement, power of appeal by radio would transmitting apparatus on Mississippi in February of the fulfillment 1941, was prove as efficacious as it did in this transports. He was in the Merchant Ma- of a dream—long cherished—the erection case. rine service from 1919 to 1921 when he of the largest and most modern studios The upshot was that a week to enlisted in the Army to learn more about in the South. He designed and supervised the day after the broadcast, Pat was engineering. Within a year, he was a the building of the new WMC studios, once again before the WOAI mike first class sergeant in charge of the radio a showplace in the Goodwyn Institute for an interview with Ensign Mur- and telephone section of the communica- Building in the heart of downtown Mem- ray who had with her, on this occa- tions school at Vancouver Barracks, phis. During open house week which sion, her latest enlistee, in the person Washington. The 10-watt station he op- followed the opening, more than 11,000 of Anna Katherine Flaherty — none erated was the second on the West Coast persons visited WMC. other than Pat’s wife! to present regular programs. Slavick is active in civic affairs. He is

Slavick joined the Government Barge a past president of the Lions Club (of

Line in 1924 as a dispatcher at WPI, a which he now is director) , vice-president five-kilowatt outlet in Memphis. A year of the Bartlett Civic Club, chairman of OLDTIMERS CLICK later he left to become control operator the Boy Scout Court of Honor, chairman for The Memphis Commercial Appeal’s of publicity of the Chickasaw Council of station—WMC. By 1929 he was chief en- Boy Scouts and director of Memphis

gineer and was placed in complete charge Goodwill Industries. He is first lieutenant of erecting WMC’s new transmitting and commanding officer of the communi-

plant, one of the first directional sys- cations detachment of the Tennessee State tems. In February of 1930, he was made Guard. general manager of the station. Slavick gets his recreation at home, Under Slavick’s guidance, WMC swimming in his pool or playing base- gained fame in two of the nation’s worst ball or table tennis with his two sons, disasters. In the flood of 1927 and again William, 15, and Philip, 13, and his 10- in 1937, the entire personnel and facili- year-old daughter, Diane. Responsible for ties of WMC were placed at the disposal no small measure of his success is his of relief workers. WMC, two mobile units wife, the former Leonore O’Hara, whom and a network of 17 amateur stations he married in St. Louis in 1925. worked on a 24-hour basis, giving out information on the progress of the relief Operator Promoted work and the movement of refugees. Woman Back on the air with a new half-hour pro- For his service in the 1927 flood, Sla- • COLUMBIA, S. C. — Louise Newton, gram over NBC (for guess what product?), ‘n Andy (Freeman Gosden and vick was given official recognition by who has been a control operator at WIS Amos Charles Correll) pose for a pre-premiere Herbert Hoover, then Secretary of Com- for the past year, has been promoted to picture with Sidney N. St rotz, vice-president merce, in a speech broadcast from the the position of chief control operator. in charge of NBC's Western division, and WMC studios. After the 1937 flood, he She is the first woman to hold this posi- Murray Bolin, agency producer of the show was appointed director of communication in the State of South Carolina. for Ruthrauff and Ryan. DECEMBER 1943 11

STATIONS SPEED WAR WORK Incentive Programs Piped Into War Plants as Broadcasters Aid Government Plan

• PITTSBURGH. — KDKA, cooperating with the Navy’s Industrial Incentive Divi- sion, is bringing thousands of war workers closer to the battle-fronts by piping newscasts to district plants busy on Navy contracts. Five minutes of bulletins, read by Ben Kirk, recent addition to the news room staff, go out several times daily over a closed circuit.

Included in each newscast is an incentive message urging the workers not to fail the men on the fighting fronts. The workers are reminded that absenteeism, careless work, slowdowns, etc., make the final victory that much harder to attain. When Navy officials asked KDKA’s help in putting the novel plan into effect, the pioneer station jumped into the task in a whole-hearted manner. J. E. Baudino, KDKA station manager, gave the go- ahead signal and it didn’t take long for Chief Engineer Ted Kenney to set up facilities for the first broadcasts. Need- less to state, KDKA is presenting this unique war-time service on a non-profit basis. INCENTIVE ACTION—Navy personnel visit KDKA (Pittsburgh) for first of industrial First industries to sign up for the newscasts piped over a closed circuit to plants busy on Navy contracts. Charles Earley, newscasts included Acme Die and Machine KDKA’s expert news commentator, is at the microphone. Standing, left to right, are Company, Federal Laboratories, Jessop Lieutenant T. R. Cable, Industrial Incentive Officer; Lieutenant (jg) Elizabeth R. Steel and Pittsburgh Equitable Meter. Leighton, of the Staff of Inspector of Naval Material; J. E. Baudino, KDKA station Early reports indicate the broadcasts are manager, and Lieutenant John Hood, Public Relations Officer. Earley did the first few proving popular with the workers, and it broadcasts, then yielded the assignment to Ben Kirk, recent addition to the news staff. is believed the incentive messages are having the desired effect. help increase the productive rate of the gestion of Washington authorities the Navy personnel working with KDKA Charlestown and South Boston Navy plan is being expanded to provide similar officials in the tieup were Lieutenant T. R. Yards by feeding five-minute warcasts services to workers in other plants en-

Cable, Industrial Incentive Division Offi- (that’s the especially coined term) into gaged in Navy contracts— a move that cer assigned to the Pittsburgh area; Lieu- the installations twice daily. This was proves the idea's value. tenant John Hood, Public Relations Offi- done and now workers on both the day cer stationed in Pittsburgh and Lieu- and night shifts listen to their own war- • SALT LAKE CITY. - “Incentive ac- tenant (jg) Elizabeth R. Leighton, on the casts during the final minutes of their tion'' was advanced in the case of the Staff of Inspector of Naval Material lunch periods. arrival of the “Desert Warrior” and her assigned to radio work in Pittsburgh. A staff announcer reads the script crew from campaigns in Italy. The pur- based on material received over the pose of the visit was to instill greater effort • BOSTON.—Under Secretary James V. LTnited Press and Press Association ser- on the part of employees of the Utah Oil Forrestal of the Navy has commended the vices in the WBZ newsroom. At the Navy Refining Company High Octane Plant. specialized incentive news service being Yard the news is fed into a public address Station KDYL recording equipment tran- fed twice daily to the Boston Navy Yards system which, as a Naval official says, scribed the arrival of the bomber. Later by the WBZ newsroom. A letter to this carries the last-minute warcasts into the the station picked up the proceedings of a effect has been received by the NBC “very innards” of fighting ships under luncheon given by civic leaders. Then the affiliate in Boston. construction on the ways. scene switched to the plant where the crew Officials of the New England Westing- Representatives of the Naval Incentive members cited the crying need for high house station were approached by the Division report that the WBZ efforts have octane gas and the response of the Naval Incentive Division several months shown direct results in stepped-up pro- workers. The entire proceedings were ago with a suggestion that WBZ might duction at both the yards. At the sug- condensed into a 15-minute broadcast. 12 NBC TRANSMITTER

CLEVER DISPLAYS CONTINUE TO BOOST NBC PARADE OF STARS

WBOW in Terre Haute, Ind., tied in with the recent United Community Chest This display of the World News Roundup and the Parade and War Fund drive with a sound truck which made the circuit of residential and of Stars was arranged by WBRC in Birmingham, Ala., downtown districts with musical selections and periodic pleas for donations. and proved effective in pulling power.

WISE in Asheville, N. C., worked out this striking window As part of a sales promotion plan, WSYR, Syracuse, N. Y., recently rented space in a on Newscaster Carey Longmire, one of the network’s downtown hotel window for this exhibit advertising nationally known products correspondents who got beats on several major war stories. and headliners of NBC’s Parade of Stars. Note “Starface” on the driver’s seat.

All El Paso Public Schools A PRESIDENT ON AIR Old Appliances Made New Schedule KTSN Programs Again Via Kids and KDKA

• EL PASO, TEX.—Cooperating with the • PITTSBURGH. — American Rangers Texas Department of Education, KTSM and Rangerettes, an organization of 100,-

is presenting “The Texas School of the 000 Pittsburgh district youngsters, put Air,” twice weekly. The series goes to new zest into their campaign to collect classrooms in every public school of the old and worn out electrical appliances fol-

city. This is the first time radio broad- lowing a recent KDKA broadcast. casts have been regularly scheduled in The Duquesne Light Company, spon- the curriculum of the El Paso schools. sor of the “Bernie Armstrong Presents” When El Paso recently held a city program, invited 35 of the boys and girls election on the question of purchase by to participate in the broadcast and tell the city of the El Paso Electric Company, how the campaign works. KTSM carried four half-hour programs Listeners learned that the youthful on the subject—making time available Carey Longmire, NBC news commentator, patriots will visit thousands of homes and without charge to both sides of the con- always believes in giving his audience first- urge that old appliances be traded to hand information. Recently he discussed the troversy. Three of the programs were dealers for War Bonds and Stamps. The Czech situation from the New York studios, a part of KTSM’s “Radio Forum” series dealers, in most cases, are able to rebuild and with him at the broadcast was Presi- to the the appliances and resell them. The chil- —devoted regularly discussion of dent Jan Masaryk (right) of the Czecho- important public issues. slovakian Government-in-Exile. dren were rewarded with War Stamps. DECEMBER 1943 13

"Good Listening" Calendar WOMEN NEWSCASTERS ARE IN DEMAND IN CANADA A WGY Promotional Hit

• SCHENECTADY, N. Y.—Carrying on a vigorous listener promotion campaign “in the public interest,” Station WGY has been offering through newspapers and on the air a “Calendar for Good Listening” which affords the listener a pleasant and convenient way to plan his listening to get the most enjoyment from his radio receiver.

The campaign is based on the belief

that “now is the time for radio to win acceptance as the public’s richest source of entertainment as well as for WGY to win new listeners.” The calendar includes charts for every day in the week with designated spaces for hour, program, and station, with extra spaces for special programs, thus suggest- ing to the listener not merely that he tune Commentators all, this quintet broadcasts CBC news to the Canadian Provinces. to WGY, but that he choose the programs that will give him the greatest listening • TORONTO. — Women commentators v\hich includes three young children; pleasure. An eight-page booklet, 8y2 by 11 from all five CBC program regions in Jean Hinds, veteran newspaperwoman inches, it also includes a WGY schedule Canada held their first national con- and radio personality, who has the women and a page featuring program highlights, ference here in October. Elizabeth Long, of the Prairies in her audience (she talks with photos of WGY and NBC stars. former Winnipeg newspaperwoman and from Winnipeg, Manitoba); and Ethel- WGY’s “Calendar for Good Listen- now supervisor of women’s interests for wyn Hobbes, English-speaking commen- ing” was first offered on the air by WGY the CBC, presided at the sessions, during tator from Montreal who is CBC’s expert artists, and then in a large institutional- which experts from Canada’s Wartime on wartime housekeeping and specialist type ad. It’s a promotion item that serves Prices and Trade Board, and social serv- on consumer information. in a utility role for the listener. Smaller ice specialists in war industry, spoke to Incidentally CBC has led the way in follow-up ads suggested WGY programs the women. Then they submitted to a opening a new field for women in radio: to list on the schedule charts. barrage of questions which would later Station CBL and CBY, at Toronto, now- The campaign has an even greater sig- be translated into news and comment for have eight active women operators, three nificance than is apparent, following as it the daily radio audiences. trainees. Prior to the war, had one does a most successful Crossley report on CBC w'oman operator, Madame Germaine morning, afternoon, and evening listen- Those attending the conference en- Dandois. Madame Dandois is the widow ing in the WGY area. joyed a busman’s holiday at Toronto studios, visiting CBL and CBY to make of a former CBC operator in Quebec a round-robin broadcast, say “hello” to Province and with her late husband, was Returns to NBC Farm Post the women announcers and operators on one of the early pioneers in Canadian radio, having helped him construct and • NEW YORK.—The renaming of Wil- duty—and to have their pictures taken. operate his own transmitter. liam E. Drips as NBC director of agri- The women commentators shown above The Toronto announcing staff at CBL culture was announced by Frank E. are, left to right: Marcelle Barthe, Mon- now includes Marjorie Ellis, wife of an- Mullen, NBC vice-president and general treal’s chic French-speaking commentator nouncer Gordon Keeble, and Toni Court- manager, on November 5. who is brilliantly bilingual; Monica ney, formerly of the Canadian WACS. Drips resumed the post after serving Mugan, CBL, Toronto, who speaks daily the Blue network in a similar capacity on a variety of subjects to the large metro- since 1941. For seven years prior to 1941, politan area covered by CBL (NBC out- NEWSCASTS FOR WORKERS

he held the important agriculture position let) Jean Howard, young Western news- % SALT LAKE CITY.—At the suggestion ; with NBC. paperwoman and newcomer to broadcast- of personnel directors of several of the

With headquarters in Chicago, Drips ing, who gave her first commentary from major war plants in the Salt Lake City- will act as the company’s liaison man with the Vancouver studios to the British area, KDYL has inaugurated a seven- the nation’s farming interests. His activi- Columbia region after attending the con- night 11 p.m. news broadcast. KDYL has ties will be under the supervision of Dr. ference; Joan Marshall, Maritime com- been informed that the newscasts will be James Rowland Angell, NBC public ser- mentator, who talks daily from Moncton, piped through the public address systems vice counselor. New Brunswick, and runs a household of these plants. 14 NBC TRANSMITTER

WTAN 'Ra-mobility' Method Huge Newspaper Campaign Keeps Mikes Out of Sight Launched by WEAF in N. Y.

• CLEVELAND.— Staff members at • NEW YORK. - Station WEAF, key WTAM have added a new word to their outlet of NBC, recently launched an im- radio glossary. pressive advertising campaign in the met-

It’s “ra-mobility,” coined by Manager ropolitan dailies, using as the phrase- Vernon H. Pribble to describe a produc- theme of the drive— “WEAF, the Show- tion technique devised to effectively case of NBC, 660 On Your Dial.” handle a sponsored theater-show called Particularly appropriate in each piece

“Gene Carroll’s Silver Grill Tea Room of copy is the parallel drawn between the Inn With Jake and Lena.” No micro- returns from an expenditure of $6.60 in phones are visible to the 500 persons in New York and the extent of free enter- the audience, and artists have almost tainment on WEAF by merely twisting complete freedom of movement on the the dials to 660. stage without getting out of mike range. The advertising campaign was Another important advantage, explains launched November 8 and space will be

Pribble, is that members of the audience used for 12 weeks in the dailies, accord- selected to participate in the show are ing to Charles B. Brown, NBC director free from any possibility of mike fright, of advertising and promotion. because there’s not a single microphone Brown said 14 pieces of copy will be “FOOTMIKES” — Helen Carroll left, and in sight. , placed in each periodical. Standard size Hazel Manning, two members of W TAM’s Stage setting for the broadcast includes dailies got orders for 1275 and 300-line “Silver Grill Tea Room Inn ” cast, show eight party-decorated tables, with mem- where the microphones are hidden in the ads for the first week of the campaign. bers of the audience seated around, and footlights. (Story at left) Thereafter space varied slightly but in Lee Gordon’s 15-piece orchestra in the general followed the same order of place- background. Two ordinary microphones ment. The ads for tabloids are 800 and concealed in the overhead curtains pick Words from WISE Enhance 300 lines on the same alternating basis up the music. And two highly-sensitized for the 12 weeks. All told, a total of 78- Asheville School Schedule mikes hidden in the footlights handle the 225 lines will be used reaching a cir- voices of artists and participants. • ASHEVILLE, N. C.—Two musical pro- culation of 4,915,033. According to Engineer S. E. Leonard, grams for high school and grade students Brown describes this campaign “as it is a “self-balancing” production, with have been incorporated in the public ser- another important step in our promotion coordination of audience applause, music, vice schedule of Station WISE. Kenneth program to increase WEAF’s audience in and lines dependent chiefly on the prin- Beachboard, station program director, this market." He adds: “Although this cipals. Output of the four mikes is not secured the cooperation of public school is probably the largest newspaper cam- mixed until it reaches WTAM’s master officials for these RCA Victor programs paign ever run in behalf of a New York control room from the Public Hall Little now heard by 8,000 students in Buncombe station, it is only a part of the overall Theater, where the show is produced be- County and vicinity. promotion campaign in behalf of WEAF.” fore a large audience. Presented each Wednesday, the broad- It comes on the heels of the two-week

Pribble says the “ra-mobility” tech- cast for grammar school pupils is a newspaper campaign on NBC’s Parade of nique has proved remarkably success- quarter-hour one at 11:45 a.m., followed Stars which was concluded recently after ful not only from a listener’s standpoint by the high school program from 1:00 to proving a great attention-getter. but from the audience participation view- 1 :30 p.m. Students are supplied in ad- point. Gene Carroll, formerly of the NBC vance with mimeographed copies of study “Gene and Glenn” team, portrays both notes and some of them forfeit part of

’ “Jake and “Lena" in costume and has their lunch-hour in order not to miss the full freedom of movement to clown with radio class. members of the audience on the stage. Public and private schools within Hence, “eye appeal" to the visible guests WISE’s listening area are supporting the is maintained throughout the program. program which has been endorsed by Pribble worked out the production music clubs, teachers and various civic set-up together with Leonard and Pro- groups. The public library has given over duction Director Gene Lavalle. In addi- space to exhibits of drawings and carv- tion to Carroll and Gordon’s orchestra, ings done by the school children in con- which is heard weekday mornings over nection with the course. The WISE pro-

NBC on “Do You Remember?” other is gram proving an outstanding public M1KEWISE—Marion Cole, student, and An- members of the cast include Announcers service venture as well as an ace promo- nouncer Kenneth Beachboard participate in Torn Manning and Dick Baxter. tional feature. the WISE school broadcasts. (Story at left) DECEMBER 1943 15

KOA GAINS GOOD WILL FOR PART IN KDYL Salutes Army Air DENVER'S WAR CHEST FUND CAMPAIGN Force in New Series

• DENVER.—An unusual h uman interest the children and mothers in attendance program aired by Station KOA, was a describe the work done by the centers as sidewalk broadcast in front of the Tele- a stimulus to War Fund contributions. news Theatre, Denver, on which children A portion of the money taken in by and mothers from the city’s 13 community the Denver Area War Chest is directed to centers were interviewed regarding bene- Community Chest Funds. This money is fits derived from participation in their then allocated by the Community Chest to respective recreational facilities. the various community centers for up- The occasion was an exclusive showing keep and the continuance of their great of the March of Time film “Inside the program of welfare, child guidance and Vatican,” arranged for free presentation vocational work. to these children and their mothers by All of these facts were stressed to KOA KOA and the Telenews Theatre. By spe- listeners throughout the special broadcast cial arrangement, the “Studebaker News,"’ by Chief Announcer Gil Verba, winner of a 15-minute newscast sponsored by Stude- the 1942 Davis Award, and given realistic SALUTING THE AIR FORCE (left to baker Automobiles, is broadcast from support by the praise of mothers whose right) : Lieutenant Paul Langford, Mrs. Seth KOA’s auxiliary newsroom in the Tele- children take part in the activity offered Ely and Staff Sergeant Ely, participating in news Theatre. The Tivoli Brewing Com- by the centers and— most impressive of the KDYL series. pany of Denver sponsors a five-minute all—by the enthusiasm of the children newscast over KOA from the theatre, themselves, the beneficiaries. • SALT LAKE CITY.-“Mission for To- Monday through Saturday. Denver War Chest Fund officials com- night,” produced and narrated by a for- The special KOA broadcast from the mended KOA and the Telenews Theatre mer radio announcer, Lieutenant Paul Telenews was presented in connection for arranging the outstanding event pub- Langford, Assistant Public Relations Offi- with the Denver Area War Chest cam- licizing community center work, thereby cer at the Army Air Base here, is a new paign, a day after the drive got under way. stimulating contributions to the current weekly program over KDYL. The un-

A purpose of the event was to have War Chest drive. usual feature is that a tribute is paid each week by the Army Air Force to a different city throughout the country — thus

making it the “mission for tonight.” Returning war heroes passing through the Army Air Base are interviewed on the program after a dramatic narration by Lieutenant Langford. Pictured above

is Staff Sergeant Seth Ely of Ogden, Utah, a returned hero from North Africa, and his wife. Augmented with the Army Air Base orchestra and entertainers, “Mission for Tonight" plays before an all-soldier audience and has featured many headliners. At a recent talk before the Lions Club one Army official pointed out “Mission for Tonight” as the ideal type of radio show to put the Army’s story across to

the public and to sell War Bonds.

PSYCHOLOGICAL TITLE • INDIANAPOLIS, IND. -Station WIRE has a new program specially scheduled to curb the carelessness of employees KIDS SPEAK FOR THEMSELVES — Announcer Gil Verba interviews some of the who have been bouncing around the hard- children from Denver's community centers following special showing of “Inside the to-replace numbers from the record and Vatican ,” arranged by KOA and the Teleneivs Theatre, in connection with the Denver transcription department. Name of the Area War Chest. (Story above) show: “Unbroken Melodies”! 16 NBC TRANSMITTER

WARTIME PUBLIC RELATIONS DISCUSSED AT NBC GROUP MEETING IN NEW YORK

Nettvork and affiliate representatives who attended a group publicity meeting in New York November 10 and 11 ( were seated , left to right) : Mary Caldwell, WSB, Atlanta; Bill Wiseman, WOW. Omaha; John F. McMahon, KDKA, Pittsburgh; Roger Baker, WLW and WSA1, Cincinnati; John McKay, NBC press department manager ; Henry W. Slavick, WMC, Memphis; Bunch Sanders, WAVE.

Louisville; Wilbur M. Havens, WMBG. Richmond, and Robert W. Dailey, WTAM , Cleveland. Standing, left to right: Edward L.

Greif, NBC, New York; Helen King, WBEN, Buffalo; Everett L. Bragdon, NBC, New York; Jo Ranson, NBC, New York: John J. Kelly, KYW, Philadelphia; Richard G. Spencer, NBC, New York; Eduard Y. Flanigan, WSPD, Toledo; George W. Slade, WBZ and WBZA, Boston and Springfield ; Hal Bock, NBC, Hollywood; Tom Knode, NBC, Washington; Jack Ryan. NBC, Chicago: Mela Underwood, NBC, New York; Walter E. Schneider, NBC, New York; Samuel Kaufman, NBC, New York; R. E. Mitchell. WMBG, Richmond; James F. Clancy, WTIC, Hartford; Truman Brizee, WHAM, Rochester, and Lester Barnard, WSM. Nashville. Not pictured, but also present, were W. T. Meenam, WGY, Schenectady, and E. R. Vadeboncoeur, WSYR, Syracuse.

NBC Commentators Chaplin and NacVane Write Thrilling Books on War Experiences

• NEW YORK.—NBC commentators are been the lot of all correspondents seeking African campaign, from the time the represented by two top-notch literary to dig out the real facts behind the moves Allies landed at Casablanca. Oran and works based on their own eye-witness of warring nations. He tells in his book Algiers, until the Rommel forces—minus experiences in World War II. W. W. how he had in his possession one of the Rommel—surrendered at Tunis.

Chaplin is author of “Seventy Thousand greatest scoops of the war — General He gives an intimate picture of the Miles of War” and Jimmy Doolittle’s take-off spot for the political situation John MacVane has raid on Tokyo — and yet was forced by in the French

written “Journey censors to kill it. colonies in which Into War.” Both He writes of his interview with Gandhi he criticizes both books are pub- and how he almost stepped on the little the United States lished by the D. Indian leader while entering Gandhi’s and British repre-

Appleton - Century tent. Later on, he covered the African sentatives for per- Company. theatre of operations at the time when the mitting Darlan to The Chaplin British, aided by American forces, finally imprison leaders book presents a turned Rommel's desert army. of the Fighting fast-moving pic- Although Chaplin spent only a brief French after they ture of World War period in Russia, the deductions he drew aided in the Allied JOHN MacVANE II from the time from his keen observations have been landings. the Maginot Line was considered impreg- borne out by the great drive of the MacVane tells of his numerous trips nable until the Russians started their Soviet armies. to the front and how the United Nations

great steam-roller drive. Chaplin is the author of “Blood and forces, at first pinned back by the Axis Chaplin’s argosy as a reporter took Ink” and he collaborated with other news- armies, gradually turned the tide and

him to England, France, Africa, India, men on “When War Comes.” paved the way for the invasion of Sicily

Russia and the Orient. He faced the diffi- John MacVane’s book, “Journey Into and the Italian mainland. It’s a grand

culties and disappointments that have War,” is a dramatic study of the North story. And it’s well told!