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Loft Film Fest Consumers OCTOBER 21-25, 2015 PRESENTED BY COX COMMUNICATIONS AND DESERT DIAMOND CASINOS & ENTERTAINMENT 2 Opening Night 3 Statistics & Highlights 4 Programming & Special Guests 5 Media Coverage 6 Marketing 7-8 Festival Awards 9 Consumers 10 Festival Quotes THE SIXTH ANNUAL LOFT FILM FEST The sixth annual Loft Film Fest lit up the desert October 21 - 25, 2015 with an extraordinary line-up of stellar films, guests and special events at the Loft Cinema in ucson,T Arizona! LOFT FILM FEST AT A GLANCE! This year, The Loft Film Fest reached new heights with record attendance and our first-ever opening night sell-out! Special guests included three Oscar-winners (the iconic Rita Moreno of West Side Story fame and celebrated Brokeback Mountain producers/screenwriters Larry McMurtry and Diana Ossana), legendary director/actor (Alfonso Arau, director of Like Water for Chocolate) and acclaimed, up-and-coming filmmakers (including Bobcat Goldthwait, director of Call Me Lucky). Our curated selection of 45 feature films, shorts programs and special events included two official submissions for the 2015 Best Foreign Language Film Academy Award (Court from India and Mustang from France), prestigious film festival award-winners (including Berlin-winner 45 Years and Cannes-winner Mia Madre), and short films included on the 2015 Oscar shortlist (Chau, Beyond The Lines). This year The Loft Film Fest also presented its first annual Audience Award (selected by the public) and CICAE Art Cinema Award (selected by an esteemed panel of international jurors), along with two Lofty Lifetime Achievement Awards and one Lee Marvin Maverick Award! 2 2015 FESTIVAL STATISTICS & HIGHLIGHTS • More than 4,500 people attended the Loft Film Festival screenings and events! • Opening night of the Fest was a smashing success! A sold-out crowd was treated to a Back to the Future double feature on International Back to the Future Day, as well as uniquely “Lofty” festivities including two DeLoreans, a `50s cover band, period-appropriate punch and h’ors d’oeuvres, and fashion from 1955, 1985, and today courtesy of Buffalo Exchange. Meanwhile, screen 3 hosted a sold-out screening of the internationally- acclaimed new film Court! • A total of 45 Feature Films, Shorts Programs and Special Events! • Films from top festivals around the world, including Berlin, Cannes, Chicago, Hot Docs, Locarno, Munich, New York, Sundance, SXSW, Toronto, Tribeca and Venice! • 22 Arizona Premieres, 32 Tucson Premieres. Acclaimed film Hand Gestures (Winner of the FIPRESCI prize at Berlin 2015) made its U.S. Premiere at the festival, with Italian Director Francesco Clerici in person! • 28 special guests in attendance, including actors, directors, producers and screenwriters! • Festival Tributes: Rita Moreno, 2015 LOFTY Lifetime Achievement Award. Alfonso Arau, 2015 LOFTY Lifetime Achievement Award. Bobcat Goldthwait, 2015 Lee Marvin Maverick Award. 3 EXCEPTIONAL PROGRAMMING The five-day cinematic showcase of exclusive screenings featured hand-picked favorites from Cannes, Sundance, South by Southwest and more; lively Q&A’s with industry professionals; exciting retrospective screenings; fearless late-night programming and stimulating short films. In total, this year’s Loft Film Festival presented 45 feature films and short film programs. WORLD-CLASS FILMS WITH WORLD-CLASS TALENT! Films showcased outstanding work from celebrated actors Romain Duris, Charlotte Rampling, Tom Courtenay, Michael J. Fox, Mathieu Almaric, Kristen Wiig, Jake Gyllenhaal, Heath Ledger, Michelle Williams, John C. Reilly, Michael Cera, John Turturro, and of course Rita Moreno and Alfonso Arau! ACCLAIMED GUESTS Rita Moreno, Alfonso Arau, Larry McMurtry, Diana Ossana, Bobcat Goldthwait, Francesco Clerici, Andrea B. Scott, Nick Spark, Jessica Cox, and more! Rita Moreno Q&A before a screening of West Alfonso Arau Q&A before a screening of Like Side Story. Water for Chocolate. Bobcat Goldthwait Q&A after a screening of Call Francesco Clerici hosting the CICAE Art Me Lucky. Cinema Awards. 4 MEDIA COVERAGE MEDIA OUTLETS THAT FEATURED LOFT CINEMA MEDIA THE LOFT FILM FEST IMPRESSIONS INDIEWIRE 2015 LOFT CINEMA TUCSON WEEKLY (COVER) WEBSITE TRAFFIC: TUCSON LIFESTYLE MAGAZINE ARIZONA DAILY STAR 277,962 - Unique Visitors ARIZONA DAILY WILDCAT 574,701 - Visits ZOCALO MAGAZINE 1,391,403 - Page Views KGUN 9 KVOA 4 FACEBOOK: KXCI ARIZONA PUBLIC MEDIA 22,650+ Followers SCREEN DAILY VISIT TUCSON TWITTER: HUFFINGTON POST 5,540+ Followers IMDB TUCSON NEWS NOW NATURAL AWAKENINGS ON SCREEN ADVERTISING: AZTEC PRESS 180,000+ Annual Attendees TUCSON SENTINEL TUCSON SOUL CIRCUIT TUCSONSTAGE.COM PRINTED LOFT FILM FEST PROGRAMS: ZONAPOLITICS.COM DOWNTOWN TUCSON PARTNERSHIP 18,000 copies distributed by mail BLOG FOR ARIZONA and at many local businesses DIRECT CENTER FOR INDEPENDENCE HEYEVENT.COM TUCSON FILM OFFICE BESTEVENTS.US LA ESTRELLA 5 FESTIVAL MARKETING MATERIALS WINDOW POSTERS FESTIVAL TEE SHIRTS (SOLD OUT!) FILM GUIDE OCTOBER 2015 www.loftcinema.org OCTOBER 21-25, PRESENTED BY COX COMMUNICATIONS AND2015 DESERT DIAMOND CASINOS & ENTERTAINMENT FESTIVAL PROGRAM GUIDES ON SCREEN LOGO SLIDE 18,000 copies distributed by mail and Displayed before each film. at many local businesses. WEBSITE & SOCIAL MEDIA FESTIVAL TRAILER Film details, trailers and Writer/Director Played before every film screening, averaging information on our website. Multiple daily posts 15 per day at the Loft Cinema starting 4 weeks on Facebook and Twitter. before the festival. 6 FESTIVAL AWARDS RITA MORENO LOFTY LIFETIME ACHIEVEMENT AWARD Rita Moreno is a legendary star of stage, screen and television, and is one of only 12 performers in history to be classified as an EGOT winner (winner of an Emmy, Grammy, Oscar and Tony). She is one of only four women to have achieved this landmark status, as well as the first Hispanic performer to be thusly honored. Over the course of her groundbreaking career, Ms. Moreno has starred in such iconic classics as Singin’ in the Rain, The King and I and West Side Story (for which she won the 1962 Best Supporting Actress Academy Award), performed on Broadway in hits like The Last of the Red Hot Lovers and The Ritz (for which she won the 1975 Tony Award for Best Featured Actress), appeared on such successful television shows as Oz, The Electric Company and The Muppet Show (for which she was awarded a 1977 Emmy), recorded albums (including her latest, the 2015 Spanish language recording Una Vez Mas) and written a New York Times best selling memoir, 2014’s Rita Moreno: A Memoir. She has also been awarded the Presidential Medal of Freedom and the Screen Actors Guild Lifetime Achievement Award, and in December, 2015, she will receive a prestigious Kennedy Center Honor. ALFONSO ARAU LOFTY LIFETIME ACHIEVEMENT AWARD Alfonso Arau, one of the legends of Mexican cinema, is the internationally-renowned director of such acclaimed films as Zapata: The Dream of a Hero, A Walk in the Clouds and the arthouse smash, Like Water For Chocolate (winner of the 1992 Ariel Awards for Best Picture and Best Director). Over the course of his distinguished career, he has also made numerous memorable appearances as an actor in such classics as The Wild Bunch, El Topo, Romancing the Stone and the Tucson-shot comedy Three Amigos (in the unforgettable role of El Guapo). 7 FESTIVAL AWARDS BOBCAT GOLDTHWAIT LEE MARVIN MAVERICK AWARD Bobcat Goldthwait began his career doing stand-up comedy as a teenager in Syracuse, New York. His unique comedic voice soon propelled him to national attention and led to success as an actor. But through it all, Goldthwait knew that directing was his calling – and critics, festivals and audiences agree. From Toronto to Sundance, his darkly humorous and brave films have won numerous awards and been hailed as not only funny and smart, but profound and moving as well. Laced with his own brutally funny writing, Goldthwait’s films are highly subversive and unique cinematic experiences – from the hilariously twisted romantic comedy Sleeping Dogs Lie to the shockingly funny character study World’s Greatest Dad starring Robin Williams to the savage social satire God Bless America, Goldthwait makes films that push the boundaries of political correctness and enter into new and uncharted territories. With his latest project, the moving documentary Call Me Lucky, the ambitious filmmaker has added yet another dimension to his ever-growing oeuvre. “I want to prove F. Scott Fitzgerald wrong,” Goldthwait has said, “that there are no second acts.” The Loft Film Fest proudly presents renegade filmmaker Bobcat Goldthwait with the 2015 Lee Marvin Maverick Award, in honor of his continually astonishing second act. CICAE ART CINEMA AWARD CICAE ART CINEMA AWARD BEST DOCUMENTARY FEATURE BEST SHORT FILM CHUCK NORRIS VS. COMMUNISM MISSED CALL FROM DICKHOLE BY ILINCA CALUGAREANU BY BROOKE HARTNETT Honorable mention went to Florence, Arizona by Andrea B. Scott (Documentary) and The Extraordinary Mr. Júpiter by Federico Torres Fernández (Short Film). AUDIENCE AWARD AUDIENCE AWARD BEST DOCUMENTARY FEATURE BEST SHORT FILM RIGHT FOOTED IN THE CLOUDS BY NICK SPARK BY MARCELO MITNIK Special thanks to this year’s jurors Peter Belsito, film biz consultant & guest blogger for Indiewire, actress/writer/ producer Yareli Arizmendi (Like Water for Chocolate), Beverly Seckinger, director of University of Arizona Center for Documentary and DocScapes, Francesco Clerici, director of Hand Gestures, Max Cannon, creator of the alternative comic strip Red Meat, and Lupita Murillo of KVOA News 4 Tucson. 8 LOFT FILM FEST CONSUMERS Loft Film Fest attendees are well traveled, well educated, discriminating consumers. With 4500+ attendees comprised of local, regional, national and international film- goers, our audience provides a powerful demographic for your brand. GENDER AGE INCOME EDUCATION Male 33% 18-44 30% Less than 25K 15% High School 6% Female 64% 45-65 38% $25K-$50K 18% Some College 11% Over 65 31% $50K-$100K 33% College Degree 39% $100K-$200K 13% Graduate Degree 44% $200K+ 4% 9 FESTIVAL QUOTES “I am still savoring my trip to Tucson and your kind hospitality.
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