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[email protected] [email protected] KRAFT FOODS GROUP REPORTS THIRD QUARTER 2014 RESULTS • Q3 net revenues were $4.4 billion, up 0.1%; Organic Net Revenues1 increased 0.9% driven by pricing actions in response to higher commodity costs • EPS of $0.74 included negative $0.03 from market-based impacts to post-employment benefit plans1 and a $0.01 unfavorable impact due to unrealized gains/losses from hedging activities NORTHFIELD, Ill. - Oct. 29, 2014 - Kraft Foods Group, Inc. (NASDAQ: KRFT) today announced financial results for the third quarter of 2014 that reflected significant pricing actions to offset higher commodity costs as well as lower volume/mix versus the prior year quarter. “We remain on track to deliver earnings growth consistent with the expectations we laid out at the start of the year, despite a rapidly changing consumer environment,” said Kraft CEO Tony Vernon. “To date, our implementation of commodity-based pricing has been successful. But in other areas, our execution has been mixed. We will continue to apply our playbook, improve our execution, and proactively adapt to drive profitable growth now and in the future.” Q3 2014 FINANCIAL SUMMARY Net revenues in the third quarter increased 0.1 percent to $4.4 billion. • Organic Net Revenues increased 0.9 percent as pricing to offset significant rises in commodity costs contributed 2.1 percentage points of growth. • A volume/mix decline of 1.2 percentage points reflected the impact of significant price increases in cheese, meats and coffee, as well as category softness in meals and desserts.